FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Investor

Zineb Belghiti

Operations Associate

William Guillouard

Operating Partner

Arne Halleraker

Principal

Christopher Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Co-Founder

GĂĽimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Past deals in Clothes

Pickle

Series A in 2025
Pickle is a peer-to-peer clothing rental marketplace that connects users within their local communities to rent trendy outfits. The platform facilitates both in-person exchanges and same-day local delivery through courier services, primarily focusing on major cities such as New York, Los Angeles, and Miami. Pickle emphasizes a simple listing process and offers flexible pricing and rental periods, allowing users to explore a variety of brands and styles affordably. By providing access to community closets, the service promotes sustainable alternatives to traditional clothing ownership, making fashionable attire more accessible to consumers.

Faro

Seed Round in 2025
Faro provides inexpensive apparel through re-commerce, collaborating with fashion companies to reduce textile waste and dumping at the manufacturing and consumption levels.

Vinted

Secondary Market in 2024
Vinted is an online marketplace that focuses on promoting second-hand fashion as a preferred choice for consumers. The platform allows users, primarily targeting girls and women, to buy, sell, and swap clothing, accessories, and lifestyle items in a peer-to-peer environment. Vinted enhances the shopping experience by incorporating an online chatting feature, facilitating communication between users and making transactions simpler and more efficient. With a mobile-first approach, Vinted aims to make second-hand shopping accessible and cost-effective for its community.

Nitex

Series A in 2023
Nitex is a B2B platform focused on the sustainable garment supply chain, designed to assist fashion retailers in managing various aspects of product development. The platform consolidates product design, compliance, order tracking, and insurance, streamlining the process for brands. Additionally, Nitex operates a design studio that facilitates the production of comfortable and trendy clothing for sustainable brands. By offering customized support and collaborative opportunities, Nitex enables clothing companies to develop their product lines effectively while promoting sustainable practices throughout their supply chains.

This is Unfolded

Seed Round in 2023
Unfolded is an environmentally conscious company that specializes in the production of sustainable clothing. Its business model emphasizes minimizing waste throughout the manufacturing process. Instead of traditional returns, Unfolded encourages customers to participate in a swapping system, allowing individuals to exchange items within the community. This approach not only promotes sustainability but also provides consumers with cost-effective options for ethically produced clothing. By prioritizing waste reduction and supporting community engagement, Unfolded aims to offer reasonably priced apparel while fostering a circular economy in the fashion industry.

Rintin

Pre Seed Round in 2023
Rintin is a business-to-business clothing marketplace that facilitates connections between small independent retailers and manufacturers. The platform serves as a wholesale digital marketplace, offering a variety of products, including clothing, skincare, beauty care, personal hygiene items, food and drinks, fashion, home goods, and accessories. By providing access to curated emerging brands at wholesale prices, Rintin enables these independent shops to purchase products in a straightforward and cost-effective manner. This approach supports local businesses throughout Mexico, fostering a direct relationship between retailers and manufacturers.

Bodily

Convertible Note in 2023
Bodily is a company that specializes in creating products tailored to women's health, particularly focusing on the postpartum, birth recovery, and breastfeeding stages. The brand offers a range of undergarments and related clothing designed to support new mothers and their transition during and after pregnancy. By combining evidence-based research with a design-led approach, Bodily aims to provide practical solutions that help women navigate the various changes they experience during this critical period. The company seeks to empower mothers with thoughtful products that address their specific needs and challenges.

This is Unfolded

Pre Seed Round in 2022
Unfolded is an environmentally conscious company that specializes in the production of sustainable clothing. Its business model emphasizes minimizing waste throughout the manufacturing process. Instead of traditional returns, Unfolded encourages customers to participate in a swapping system, allowing individuals to exchange items within the community. This approach not only promotes sustainability but also provides consumers with cost-effective options for ethically produced clothing. By prioritizing waste reduction and supporting community engagement, Unfolded aims to offer reasonably priced apparel while fostering a circular economy in the fashion industry.

Bodily

Venture Round in 2022
Bodily is a company that specializes in creating products tailored to women's health, particularly focusing on the postpartum, birth recovery, and breastfeeding stages. The brand offers a range of undergarments and related clothing designed to support new mothers and their transition during and after pregnancy. By combining evidence-based research with a design-led approach, Bodily aims to provide practical solutions that help women navigate the various changes they experience during this critical period. The company seeks to empower mothers with thoughtful products that address their specific needs and challenges.

Rintin

Seed Round in 2022
Rintin is a business-to-business clothing marketplace that facilitates connections between small independent retailers and manufacturers. The platform serves as a wholesale digital marketplace, offering a variety of products, including clothing, skincare, beauty care, personal hygiene items, food and drinks, fashion, home goods, and accessories. By providing access to curated emerging brands at wholesale prices, Rintin enables these independent shops to purchase products in a straightforward and cost-effective manner. This approach supports local businesses throughout Mexico, fostering a direct relationship between retailers and manufacturers.

Nitex

Seed Round in 2022
Nitex is a B2B platform focused on the sustainable garment supply chain, designed to assist fashion retailers in managing various aspects of product development. The platform consolidates product design, compliance, order tracking, and insurance, streamlining the process for brands. Additionally, Nitex operates a design studio that facilitates the production of comfortable and trendy clothing for sustainable brands. By offering customized support and collaborative opportunities, Nitex enables clothing companies to develop their product lines effectively while promoting sustainable practices throughout their supply chains.

Quince

Series A in 2021
Quince, LLC, established in 2016 and headquartered in San Francisco, California, is a retailer specializing in affordable luxury apparel, accessories, and home goods. The company offers a wide range of products for men and women, including jewelry, clothing, and home textiles, all sourced directly from manufacturers using a just-in-time production model. This approach enables Quince to provide high-quality items at competitive prices while minimizing waste.

Vinted

Secondary Market in 2021
Vinted is an online marketplace that focuses on promoting second-hand fashion as a preferred choice for consumers. The platform allows users, primarily targeting girls and women, to buy, sell, and swap clothing, accessories, and lifestyle items in a peer-to-peer environment. Vinted enhances the shopping experience by incorporating an online chatting feature, facilitating communication between users and making transactions simpler and more efficient. With a mobile-first approach, Vinted aims to make second-hand shopping accessible and cost-effective for its community.

Quince

Seed Round in 2021
Quince, LLC, established in 2016 and headquartered in San Francisco, California, is a retailer specializing in affordable luxury apparel, accessories, and home goods. The company offers a wide range of products for men and women, including jewelry, clothing, and home textiles, all sourced directly from manufacturers using a just-in-time production model. This approach enables Quince to provide high-quality items at competitive prices while minimizing waste.

Curtsy

Series A in 2021
Curtsy, Inc. operates a mobile application that enables women to rent and sell clothing, shoes, handbags, jewelry, and accessories. Founded in 2015 and headquartered in San Francisco, California, Curtsy focuses on providing a platform for users to buy and sell items directly from one another. The app employs machine learning and human review to enhance the merchandising of items, while also offering sellers a Shipping Kit to streamline order fulfillment. Catering to a younger generation seeking sustainable shopping alternatives, Curtsy facilitates a community-driven approach to clothing resale, allowing users to share and access a diverse range of fashion items.

Curtsy

Seed Round in 2019
Curtsy, Inc. operates a mobile application that enables women to rent and sell clothing, shoes, handbags, jewelry, and accessories. Founded in 2015 and headquartered in San Francisco, California, Curtsy focuses on providing a platform for users to buy and sell items directly from one another. The app employs machine learning and human review to enhance the merchandising of items, while also offering sellers a Shipping Kit to streamline order fulfillment. Catering to a younger generation seeking sustainable shopping alternatives, Curtsy facilitates a community-driven approach to clothing resale, allowing users to share and access a diverse range of fashion items.

Vinted

Series E in 2019
Vinted is an online marketplace that focuses on promoting second-hand fashion as a preferred choice for consumers. The platform allows users, primarily targeting girls and women, to buy, sell, and swap clothing, accessories, and lifestyle items in a peer-to-peer environment. Vinted enhances the shopping experience by incorporating an online chatting feature, facilitating communication between users and making transactions simpler and more efficient. With a mobile-first approach, Vinted aims to make second-hand shopping accessible and cost-effective for its community.

AYR

Seed Round in 2019
AYR, Inc. is a womenswear brand based in New York City, established in February 2014 by co-founders Maggie Winter and Jac Cameron. The company specializes in a diverse range of apparel, including jeans, shirts, dresses, shorts, jackets, and work-wear. Initially launched as an e-commerce platform, AYR focuses on denim and has since expanded its presence through a guideshop and wholesale partnerships. The brand emphasizes convenience by offering online shopping, allowing customers to easily access and purchase a variety of clothing and fashion accessories delivered directly to their homes. AYR's name, which stands for "All Year Round," reflects its commitment to providing versatile and stylish options for women throughout the year.

Orchard Mile

Seed Round in 2018
Orchard Mile is an online retail platform based in the United States that specializes in fashion apparel and a variety of consumer products. The company aims to recreate the luxurious experience of shopping in high-end boutiques by providing a curated selection of designers in a seamless online environment. Orchard Mile offers customers access to a diverse range of products, including clothing, home decor, art, jewelry, and gifts, all from micro-retailers across the country. This approach allows shoppers to enjoy a convenient and elegant shopping experience while discovering unique items at affordable prices. The name Orchard Mile is inspired by Singapore's renowned shopping district, reflecting the company's commitment to delivering a sophisticated retail experience.

Vinted

Series D in 2018
Vinted is an online marketplace that focuses on promoting second-hand fashion as a preferred choice for consumers. The platform allows users, primarily targeting girls and women, to buy, sell, and swap clothing, accessories, and lifestyle items in a peer-to-peer environment. Vinted enhances the shopping experience by incorporating an online chatting feature, facilitating communication between users and making transactions simpler and more efficient. With a mobile-first approach, Vinted aims to make second-hand shopping accessible and cost-effective for its community.

Thursday Boot Company

Series A in 2018
Thursday Boot Company specializes in designing, producing, and distributing high-quality boots for men and women, combining the durability of work boots with the sophistication of fashion footwear. Founded in 2014 and based in New York, the company offers a range of products, including not only boots but also accessories such as boot brushes, belts, leather balms, socks, hats, leather card holders, t-shirts, and gift cards. Their footwear features elements like studded rubber outsoles, comfort strips, cork-bed midsoles, and full glove leather interior linings, ensuring both comfort and versatility. The company's products are available primarily through its online store, allowing customers access to well-constructed boots at reasonable prices.

Adore Me

Venture Round in 2018
Adore Me is a New York-based lingerie e-commerce startup that aims to disrupt the traditional lingerie industry by providing affordable and inclusive fashion. With a workforce of over 130 employees across the US and Europe, the company offers a diverse range of products, including bras, panties, swimwear, corsets, and sleepwear, in sizes from petite to plus. Adore Me focuses on creating a body-positive shopping experience, allowing women to embrace their individuality. Each month, the brand introduces 50-60 new designs targeted at urban Millennial consumers. In addition to online shopping, customers can visit the Adore Me showroom in New York City and select retail locations. The company has garnered recognition for its innovative approach, being honored with awards such as the 2017 Customer Engagement Awards and accolades from Crain’s and Business Insider for its rapid growth and market impact.

NA-KD.com

Series B in 2018
Na-kd is an innovative online fashion marketplace that caters primarily to a global audience of fashion enthusiasts. The platform focuses on providing a diverse range of women's clothing, including trousers, jeans, sweaters, trendy dresses, and accessories. By leveraging a mobile-based shopping experience, Na-kd simplifies the process of purchasing fashionable apparel. Additionally, the company offers a unique merchant service designed to enhance the e-commerce capabilities of digital brands and social influencers, thereby expanding its reach and influence within the fashion industry. Na-kd is backed by the founding team of a successful online fashion store, which adds to its credibility and expertise in the sector.

NA-KD.com

Series A in 2017
Na-kd is an innovative online fashion marketplace that caters primarily to a global audience of fashion enthusiasts. The platform focuses on providing a diverse range of women's clothing, including trousers, jeans, sweaters, trendy dresses, and accessories. By leveraging a mobile-based shopping experience, Na-kd simplifies the process of purchasing fashionable apparel. Additionally, the company offers a unique merchant service designed to enhance the e-commerce capabilities of digital brands and social influencers, thereby expanding its reach and influence within the fashion industry. Na-kd is backed by the founding team of a successful online fashion store, which adds to its credibility and expertise in the sector.

Fynd

Series A in 2017
Fynd, operated by Shopsense Retail Technologies Private Limited, is a prominent mobile shopping application based in Mumbai, India, focused on lifestyle products from branded stores. Launched in 2012 and rebranded in 2015, Fynd offers customers real-time access to inventory from over 9,000 stores, making it India's largest fashion online-to-offline (O2O) platform. The application allows users to browse and select products while providing delivery services to enhance the shopping experience. Fynd's unique approach combines technology and partnerships with leading brands, enabling it to provide a diverse selection of over 1.5 million products across various fashion categories. The company has successfully raised funding to bolster its operations and improve consumer-retailer engagement, catering to a growing customer base across 42 cities in India.

NA-KD.com

Series A in 2017
Na-kd is an innovative online fashion marketplace that caters primarily to a global audience of fashion enthusiasts. The platform focuses on providing a diverse range of women's clothing, including trousers, jeans, sweaters, trendy dresses, and accessories. By leveraging a mobile-based shopping experience, Na-kd simplifies the process of purchasing fashionable apparel. Additionally, the company offers a unique merchant service designed to enhance the e-commerce capabilities of digital brands and social influencers, thereby expanding its reach and influence within the fashion industry. Na-kd is backed by the founding team of a successful online fashion store, which adds to its credibility and expertise in the sector.

Farfetch

Series F in 2016
Farfetch is an online platform established in 2008 that connects buyers and sellers in the luxury fashion sector. It collaborates with over 1,000 independent boutiques and luxury brands, offering a diverse range of products, including clothing, accessories, and footwear. The company operates a comprehensive e-commerce website that enables these retailers to showcase their inventories to nearly a million active customers. Farfetch's technology infrastructure is designed to facilitate the luxury fashion ecosystem, featuring an API-enabled proprietary technology stack that supports applications, services, and data management. The platform also includes the Browns stores and the New Guard Group, enhancing its retail capabilities. Farfetch generates revenue by charging a commission on sales made through its marketplace, typically exceeding 30%.

Eloquii

Series A in 2014
Eloquii Design, Inc. specializes in designing and selling fashion apparel for women, particularly in plus sizes ranging from 14 to 28. Founded in 2012, the company offers a wide array of products, including dresses, tops, pants, skirts, and accessories such as shoes and jewelry. Eloquii operates primarily through its online platform, providing trendy and fast-fashion options to customers in the United States, Canada, the United Kingdom, and Australia. In addition to its e-commerce presence, the company has a physical store located in Atlanta, Georgia. With headquarters in both New York and Columbus, Ohio, Eloquii aims to deliver contemporary styles while also engaging customers with unique content through its blog and curated catalog. As of late 2018, Eloquii operates as a subsidiary of Walmart Inc.
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