FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Investor

Zineb Belghiti

Operations Associate

William Guillouard

Operating Partner

Arne Halleraker

Principal

Christopher Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Co-Founder

Güimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Past deals in Coffee

Odeko

Series E in 2024
Odeko, Inc. is a software company that specializes in inventory and supply chain management solutions tailored for coffee retailers, including cafes and bakeries. Founded in 2019 and based in New York, Odeko’s platform provides tools for inventory tracking, order fulfillment, and customer engagement, helping small business owners streamline their operations. The software utilizes data analytics and artificial intelligence to analyze sales trends and create automated ordering models, which assist retailers in reducing waste and increasing sales. By integrating with various payment systems and delivery services, Odeko enhances the operational efficiency of its clients, enabling them to compete effectively in the market.

Odeko

Series D in 2023
Odeko, Inc. is a software company that specializes in inventory and supply chain management solutions tailored for coffee retailers, including cafes and bakeries. Founded in 2019 and based in New York, Odeko’s platform provides tools for inventory tracking, order fulfillment, and customer engagement, helping small business owners streamline their operations. The software utilizes data analytics and artificial intelligence to analyze sales trends and create automated ordering models, which assist retailers in reducing waste and increasing sales. By integrating with various payment systems and delivery services, Odeko enhances the operational efficiency of its clients, enabling them to compete effectively in the market.

PICKUP Coffee

Series A in 2023
PickUp Coffee is a start-up based in Taguig, Philippines, focused on enhancing the accessibility of espresso and milk-based beverages. The company provides a range of premium coffee options, including espressos, cappuccinos, hot dark mochas, brown sugar boba milk, iced Americanos, and golden turmeric lattes. By operating coffee shops, PickUp Coffee enables customers to purchase high-quality beverages at fair prices, thereby catering to a diverse clientele seeking premium coffee solutions.

Blank Street

Venture Round in 2023
Blank Street is a coffee chain focused on making coffee accessible and enjoyable for a broader audience by providing convenient locations and a streamlined customer experience. The company employs automated espresso machines that ensure consistent quality, allowing baristas to engage more with customers and cultivate relationships. Blank Street's product offerings include a variety of coffee flavors, baked goods, pastries, and tacos, all designed to enhance the coffee-drinking experience. In addition, customers can conveniently place their orders through a mobile application, facilitating a quick and efficient service. The company's commitment to sustainability is reflected in its goal of operating with zero waste and zero emissions, while utilizing high-quality outsourced vendors for milk and pastries to maintain focus on their core coffee products.

Odeko

Venture Round in 2023
Odeko, Inc. is a software company that specializes in inventory and supply chain management solutions tailored for coffee retailers, including cafes and bakeries. Founded in 2019 and based in New York, Odeko’s platform provides tools for inventory tracking, order fulfillment, and customer engagement, helping small business owners streamline their operations. The software utilizes data analytics and artificial intelligence to analyze sales trends and create automated ordering models, which assist retailers in reducing waste and increasing sales. By integrating with various payment systems and delivery services, Odeko enhances the operational efficiency of its clients, enabling them to compete effectively in the market.

PICKUP Coffee

Pre Seed Round in 2022
PickUp Coffee is a start-up based in Taguig, Philippines, focused on enhancing the accessibility of espresso and milk-based beverages. The company provides a range of premium coffee options, including espressos, cappuccinos, hot dark mochas, brown sugar boba milk, iced Americanos, and golden turmeric lattes. By operating coffee shops, PickUp Coffee enables customers to purchase high-quality beverages at fair prices, thereby catering to a diverse clientele seeking premium coffee solutions.

Blank Street

Series A in 2021
Blank Street is a coffee chain focused on making coffee accessible and enjoyable for a broader audience by providing convenient locations and a streamlined customer experience. The company employs automated espresso machines that ensure consistent quality, allowing baristas to engage more with customers and cultivate relationships. Blank Street's product offerings include a variety of coffee flavors, baked goods, pastries, and tacos, all designed to enhance the coffee-drinking experience. In addition, customers can conveniently place their orders through a mobile application, facilitating a quick and efficient service. The company's commitment to sustainability is reflected in its goal of operating with zero waste and zero emissions, while utilizing high-quality outsourced vendors for milk and pastries to maintain focus on their core coffee products.

Truebird

Series A in 2021
Truebird, Inc. operates automated micro cafes that provide a range of coffee beverages, including espressos and lattes. Founded in 2018 and based in Brooklyn, New York, the company aims to make quality coffee accessible in various locations. Truebird's innovative, fully-automated, contactless espresso bar offers a unique coffee experience, transforming the traditional concept of vending machines. The company, originally known as Baca Coffee, emphasizes convenience and quality in its mission to serve coffee to a broad audience.

Blank Street

Seed Round in 2021
Blank Street is a coffee chain focused on making coffee accessible and enjoyable for a broader audience by providing convenient locations and a streamlined customer experience. The company employs automated espresso machines that ensure consistent quality, allowing baristas to engage more with customers and cultivate relationships. Blank Street's product offerings include a variety of coffee flavors, baked goods, pastries, and tacos, all designed to enhance the coffee-drinking experience. In addition, customers can conveniently place their orders through a mobile application, facilitating a quick and efficient service. The company's commitment to sustainability is reflected in its goal of operating with zero waste and zero emissions, while utilizing high-quality outsourced vendors for milk and pastries to maintain focus on their core coffee products.

Bottomless

Series A in 2021
Bottomless is a company that has developed a WiFi-enabled scale designed to enhance the coffee subscription experience. This innovative scale allows users to track their coffee consumption and automatically reorder freshly roasted beans when supplies run low. By syncing with the scale, consumers can specify their preferences, enabling the platform to learn individual caffeine habits and provide personalized coffee selections. This approach ensures that customers receive fresh coffee at optimal times, avoiding the stale offerings typically associated with traditional coffee purchases.

Blank Street

Pre Seed Round in 2020
Blank Street is a coffee chain focused on making coffee accessible and enjoyable for a broader audience by providing convenient locations and a streamlined customer experience. The company employs automated espresso machines that ensure consistent quality, allowing baristas to engage more with customers and cultivate relationships. Blank Street's product offerings include a variety of coffee flavors, baked goods, pastries, and tacos, all designed to enhance the coffee-drinking experience. In addition, customers can conveniently place their orders through a mobile application, facilitating a quick and efficient service. The company's commitment to sustainability is reflected in its goal of operating with zero waste and zero emissions, while utilizing high-quality outsourced vendors for milk and pastries to maintain focus on their core coffee products.

Verb Energy

Seed Round in 2019
Verb Energy, Inc. is a manufacturer of caffeinated energy bars founded in 2015 and based in Lexington, Massachusetts. The company focuses on creating simple, healthy, and delicious energy products that cater to a wide audience. Its flagship offering, the Verb Caffeinated Energy Bar, incorporates caffeine sourced from organic green tea, combined with carbohydrates and protein to ensure prolonged caffeine absorption. This formulation aims to provide consumers with a convenient and effective source of long-lasting energy at an affordable price. Verb Energy emphasizes the importance of health and taste in its products, making them suitable for everyday consumption.

Truebird

Seed Round in 2019
Truebird, Inc. operates automated micro cafes that provide a range of coffee beverages, including espressos and lattes. Founded in 2018 and based in Brooklyn, New York, the company aims to make quality coffee accessible in various locations. Truebird's innovative, fully-automated, contactless espresso bar offers a unique coffee experience, transforming the traditional concept of vending machines. The company, originally known as Baca Coffee, emphasizes convenience and quality in its mission to serve coffee to a broad audience.
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