FJ Labs

Founded in 2015, FJ Labs is a New York-based venture capital firm focusing on stage-agnostic investments in marketplaces and consumer-facing startups. Their investment range varies from $50,000 to $5,000,000, typically at seed or series A stages.

Matias Barbero

Investor

Zineb Belghiti

Analyst

Agapitos Diakogiannis

Investor

Fabrice Grinda

Partner

William Guillouard

Venture Partner

Past deals in Consumer Electronics

Tetra

Series A in 2025
Tetra operates an online platform that automates the buying and installation of home improvement projects, with a focus on HVAC upgrades such as boilers, furnaces, and air conditioners. The service simplifies the process by eliminating the need for contractor visits, sales consultations, quotes, and extensive product research, handling procurement and installation to deliver a faster, easier, and more affordable home improvement experience for homeowners.

Refurbed

Series C in 2023
Refurbed GmbH is an online marketplace based in Vienna, Austria, specializing in the distribution of refurbished electronic goods. Founded in 2017, the company offers a range of products including phones, TVs, tablets, smart watches, laptops, desktops, headphones, consoles, cameras, and kitchen appliances. Refurbed devices undergo a rigorous 40-step renewal process to ensure they look new and function like new. Each device comes with at least a 12-month guarantee. The company aims to provide products that are up to 40% cheaper and 100% more environmentally friendly than brand-new counterparts, making it an attractive option for cost-conscious and eco-friendly consumers.

Trocafone

Convertible Note in 2023
Trocafone is a Brazilian company that operates as an e-commerce marketplace focused on smartphones and other electronic devices. It facilitates the buying and selling of used electronics, enhancing the customer experience by offering a streamlined process for sellers. Trocafone acquires devices from individuals, refurbishes them, and then resells them as certified pre-owned products. Buyers benefit from competitive pricing in a peer-to-peer marketplace, while also enjoying the convenience and safety typically associated with retail stores. The company simplifies the selling process, allowing users to quickly sell their items with minimal effort, including the provision of pre-addressed and pre-stamped mailers for easy shipping.

PIXmania.com

Pre Seed Round in 2023
PIXmania is a pan-European online retailer specializing in electrical products, operating in 26 countries. As a member of the Dixons Retail Group, it has enhanced its market presence across Europe and now serves over 7 million customers. The company offers a diverse range of product categories, catering to various consumer needs in the electronics sector.

Thingtesting

Seed Round in 2022
Thingtesting is an online platform dedicated to reviewing upcoming brands and products. It offers exclusive content and behind-the-scenes views, fostering a community of paying members who seek comprehensive guides to new brands.

Mobile.club

Seed Round in 2022
Mobile.club operates an online smartphone rental platform for both businesses and consumers. The service provides refurbished or reconditioned devices on monthly rental terms that include insurance, theft protection, and damage coverage, with the option to swap or change devices as needed. The offering aims to make mobile technology affordable and accessible through flexible device leasing.

Kafene

Series B in 2022
Kafene is a fintech platform that enables flexible purchase options and underwriting for consumers across a broad range of products, including furniture, appliances, electronics, musical instruments, and jewelry. The company combines data inputs with artificial intelligence and machine learning to underwrite and approve payments through a digital payments ecosystem that includes app-based wallets. It provides near-instantaneous decisioning and ongoing servicing for merchants and customers, offering flexible repayment terms and a no-obligation return option if a consumer cannot continue payments, helping avoid traditional debt traps. By integrating payment processing, underwriting, and servicing, Kafene helps merchants extend credit while giving buyers access to purchases with terms aligned to their credit profile.

PIXmania.com

Seed Round in 2022
PIXmania is a pan-European online retailer specializing in electrical products, operating in 26 countries. As a member of the Dixons Retail Group, it has enhanced its market presence across Europe and now serves over 7 million customers. The company offers a diverse range of product categories, catering to various consumer needs in the electronics sector.

Blidz

Seed Round in 2022
Blidz is an AI-powered shopping platform offering a wide range of multi-category products, including daily goods, fashion, and gadgets. It uses artificial intelligence and gamification to tailor offers and present innovative flash deals, creating a gamified bargain-hunting experience that enhances online shopping.

Reebelo

Series A in 2022
Reebelo is a global marketplace specializing in refurbished tech devices and lifestyle products. It offers consumers savings up to 70% on brand-new items or flexible rental options, promoting sustainability by reducing e-waste through the circular economy.

Tetra

Seed Round in 2021
Tetra operates an online platform that automates the buying and installation of home improvement projects, with a focus on HVAC upgrades such as boilers, furnaces, and air conditioners. The service simplifies the process by eliminating the need for contractor visits, sales consultations, quotes, and extensive product research, handling procurement and installation to deliver a faster, easier, and more affordable home improvement experience for homeowners.

Kafene

Series A in 2021
Kafene is a fintech platform that enables flexible purchase options and underwriting for consumers across a broad range of products, including furniture, appliances, electronics, musical instruments, and jewelry. The company combines data inputs with artificial intelligence and machine learning to underwrite and approve payments through a digital payments ecosystem that includes app-based wallets. It provides near-instantaneous decisioning and ongoing servicing for merchants and customers, offering flexible repayment terms and a no-obligation return option if a consumer cannot continue payments, helping avoid traditional debt traps. By integrating payment processing, underwriting, and servicing, Kafene helps merchants extend credit while giving buyers access to purchases with terms aligned to their credit profile.

Angell

Venture Round in 2021
Angell manufactures innovative electric bicycles designed to enhance urban mobility. Their flagship product is one of the lightest e-bikes on the market, featuring a smart cockpit that displays relevant information such as weather, pollution levels, battery charge, riding modes, and GPS navigation. It also includes an advanced safety system with vibrating navigation assistance, fall alert, and anti-theft alarm.

Kafene

Series A in 2021
Kafene is a fintech platform that enables flexible purchase options and underwriting for consumers across a broad range of products, including furniture, appliances, electronics, musical instruments, and jewelry. The company combines data inputs with artificial intelligence and machine learning to underwrite and approve payments through a digital payments ecosystem that includes app-based wallets. It provides near-instantaneous decisioning and ongoing servicing for merchants and customers, offering flexible repayment terms and a no-obligation return option if a consumer cannot continue payments, helping avoid traditional debt traps. By integrating payment processing, underwriting, and servicing, Kafene helps merchants extend credit while giving buyers access to purchases with terms aligned to their credit profile.

Showcase Insights

Pre Seed Round in 2020
SHOWCASE is a next-gen product research startup, leveraging technology to generate targeted, efficient, agile consumer insights.

Refurbed

Series A in 2020
Refurbed GmbH is an online marketplace based in Vienna, Austria, specializing in the distribution of refurbished electronic goods. Founded in 2017, the company offers a range of products including phones, TVs, tablets, smart watches, laptops, desktops, headphones, consoles, cameras, and kitchen appliances. Refurbed devices undergo a rigorous 40-step renewal process to ensure they look new and function like new. Each device comes with at least a 12-month guarantee. The company aims to provide products that are up to 40% cheaper and 100% more environmentally friendly than brand-new counterparts, making it an attractive option for cost-conscious and eco-friendly consumers.

Envizzo

Seed Round in 2019
Envizzo Inc. is a New York-based company founded in 2016 that operates as an online marketplace specializing in the rental and sale of home furnishing products, including furniture, appliances, and consumer electronics. The platform caters primarily to real estate operators, such as developers and large property managers, by offering over 40,000 curated products from more than 300 partners. In addition to its extensive product offerings, Envizzo provides a range of services that include interior design, logistics, installation, and white glove delivery and assembly. This comprehensive approach allows clients to efficiently decorate and furnish both commercial and residential properties while saving time and resources.

Rebike Mobility

Seed Round in 2019
rebike1 GmbH, established in 2018 and located in Krailling, Germany, operates a platform for buying and selling used electric bikes (e-bikes). The company sources new e-bikes from prominent manufacturers such as Winora/Haibike, Husqvarna, Flyer, KTM, and Orbea, which are rented to businesses and consumers before being refurbished and sold with a two-year warranty. Additionally, rebike1 acquires used e-bikes from rental stations and retailers, refurbishes them, and markets them to consumers. In Oberstdorf, a popular tourist destination near Munich, rebike1 manages the largest e-bike rental station in the region. The company, which employs 18 people, is expanding its rental services under the brand ebike1verleih in collaboration with local bike shops in various tourist areas.

Envizzo

Pre Seed Round in 2018
Envizzo Inc. is a New York-based company founded in 2016 that operates as an online marketplace specializing in the rental and sale of home furnishing products, including furniture, appliances, and consumer electronics. The platform caters primarily to real estate operators, such as developers and large property managers, by offering over 40,000 curated products from more than 300 partners. In addition to its extensive product offerings, Envizzo provides a range of services that include interior design, logistics, installation, and white glove delivery and assembly. This comprehensive approach allows clients to efficiently decorate and furnish both commercial and residential properties while saving time and resources.

Trocafone

Venture Round in 2017
Trocafone is a Brazilian company that operates as an e-commerce marketplace focused on smartphones and other electronic devices. It facilitates the buying and selling of used electronics, enhancing the customer experience by offering a streamlined process for sellers. Trocafone acquires devices from individuals, refurbishes them, and then resells them as certified pre-owned products. Buyers benefit from competitive pricing in a peer-to-peer marketplace, while also enjoying the convenience and safety typically associated with retail stores. The company simplifies the selling process, allowing users to quickly sell their items with minimal effort, including the provision of pre-addressed and pre-stamped mailers for easy shipping.

Trocafone

Series B in 2017
Trocafone is a Brazilian company that operates as an e-commerce marketplace focused on smartphones and other electronic devices. It facilitates the buying and selling of used electronics, enhancing the customer experience by offering a streamlined process for sellers. Trocafone acquires devices from individuals, refurbishes them, and then resells them as certified pre-owned products. Buyers benefit from competitive pricing in a peer-to-peer marketplace, while also enjoying the convenience and safety typically associated with retail stores. The company simplifies the selling process, allowing users to quickly sell their items with minimal effort, including the provision of pre-addressed and pre-stamped mailers for easy shipping.

Coupang

Series E in 2016
Coupang is South Korea's largest e-commerce platform, offering a wide range of products including electronics, fashion, food, and furniture. It operates primarily in South Korea and Taiwan, with an extensive logistics network ensuring timely delivery.

ContextLogic

Series E in 2015
ContextLogic Inc., formerly known for its Wish ecommerce platform, is a technology-driven company specializing in the online retail sector. The company previously offered a global marketplace connecting consumers with merchants through a mobile shopping experience. Following a recent transaction, ContextLogic has sold its operating assets to Qoo10 and now focuses on leveraging its substantial net operating losses (NOLs) for future financial opportunities. ContextLogic continues to explore ways to maximize the value of these tax attributes while managing reduced operational expenses.
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