FJ Labs

Founded in 2015, FJ Labs is a New York-based venture capital firm focusing on stage-agnostic investments in marketplaces and consumer-facing startups. Their investment range varies from $50,000 to $5,000,000, typically at seed or series A stages.

Matias Barbero

Investor

Zineb Belghiti

Analyst

Agapitos Diakogiannis

Investor

Fabrice Grinda

Partner

William Guillouard

Venture Partner

Arne Halleraker

Partner

Christopher Keshian

Investor

Ariel Lebowits

CFO

Mark Lurie

Venture Partner

Jose Marin

Partner

Daniel Simon

Venture Partner

Luke Skertich

Investor

Guimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Andrea Xu

Investor

Past deals in Digital Marketing

Alerzo

Venture Round in 2024
Founded in 2019, Alerzo is a B2B e-commerce company based in Ibadan, Nigeria. It offers an innovative platform that modernizes the operations of informal retail stores by providing on-demand inventory distribution and financial services. The platform also delivers real-time market trends, customer feedback, and consumer purchasing data to brands and manufacturers.

Passionfruit

Series A in 2024
Passionfruit is a platform that connects highly-vetted independent marketing professionals with startups and enterprises seeking on-demand support. It aims to alleviate the time and stress of hiring by matching businesses with specialists in digital marketing, branding, public relations, and content creation. The company fosters a community where these freelancers can work, learn, and earn together.

FirmPilot

Series A in 2024
FirmPilot is a technology company that specializes in providing an AI-driven marketing platform tailored for law firms. The platform is designed to automatically generate search-engine-optimized content, enabling firms to enhance their online presence and attract more clients. FirmPilot's features include automated blog content creation through intelligent analysis tools, competitor tracking, and insights that suggest relevant content. Additionally, it offers the capability to automate social media posts and analyze advertisement performance across various channels. By centralizing marketing activities, FirmPilot aims to help law firms increase leads while reducing overall marketing costs.

Postilize

Pre Seed Round in 2023
Postilize is an AI software development company that provides tools designed to enhance social media engagement, specifically on platforms like LinkedIn and Twitter. Utilizing generative AI, Postilize offers features focused on intelligent engagement, assisting businesses in identifying and interacting with influencers to strengthen their brand presence. The company's solutions aim to help enterprises build a loyal customer base and effectively scale their operations. By leveraging cutting-edge technology, Postilize transforms the way businesses manage their social media strategies.

Lumaly

Convertible Note in 2023
Lumaly is a digital shopping assistant and coupon platform that guides users through the full online shopping journey, from product discovery to checkout. The platform automatically detects and applies relevant discounts at checkout, provides savings opportunities, and helps retailers boost checkout conversions and drive traffic. It also offers a wallet with Bitcoin cashback and carbon offset options, along with deal discovery and reward features to enhance user savings and engagement.

Koya AI

Pre Seed Round in 2023
Koya.AI provides a data-as-a-service solution designed to assist online marketplaces and procurement platforms in managing their catalog data efficiently. By leveraging machine learning, Koya streamlines the processes of obtaining, normalizing, and continuously updating product information, which is essential for effective search, discovery, and product recommendations in ecommerce. Traditional methods of managing product data can be slow and prone to errors, leading to delays in seller listings and a subpar user experience, ultimately affecting conversion rates. Koya.AI addresses these challenges by offering a universal data layer that simplifies the complexities associated with product data management, enabling clients to enhance their operational efficiency and improve customer engagement in the digital marketplace.

StayTuned

Series A in 2023
StayTuned Digital, Inc. is a New York-based company that specializes in providing content delivery services for content creators and high-growth e-commerce brands, particularly those utilizing Shopify. The company offers a comprehensive suite of tools designed to enhance growth by facilitating platform integrations, executing content marketing strategies, and analyzing performance across various content types and channels. With a focus on supporting e-commerce brands, StayTuned aims to empower its clients to achieve accelerated growth in a competitive market.

Laika

Convertible Note in 2023
Laika is an e-commerce platform specializing in a wide range of products and services for pets. The company provides over 4,000 product options, including food, snacks, medications, and accessories. In addition to these offerings, Laika features a services section with more than 17 different services, encompassing healthcare, grooming, and entertainment for pets. With a focus on convenience, Laika delivers all items directly to customers' homes, allowing them to select preferred delivery dates and times, including same-day delivery in major cities. The platform supports various payment methods, ensuring a seamless shopping experience for pet owners seeking to meet their pets' needs.

StayTuned

Seed Round in 2022
StayTuned Digital, Inc. is a New York-based company that specializes in providing content delivery services for content creators and high-growth e-commerce brands, particularly those utilizing Shopify. The company offers a comprehensive suite of tools designed to enhance growth by facilitating platform integrations, executing content marketing strategies, and analyzing performance across various content types and channels. With a focus on supporting e-commerce brands, StayTuned aims to empower its clients to achieve accelerated growth in a competitive market.

Passionfruit

Seed Round in 2022
Passionfruit is a platform that connects highly-vetted independent marketing professionals with startups and enterprises seeking on-demand support. It aims to alleviate the time and stress of hiring by matching businesses with specialists in digital marketing, branding, public relations, and content creation. The company fosters a community where these freelancers can work, learn, and earn together.

Koya AI

Pre Seed Round in 2022
Koya.AI provides a data-as-a-service solution designed to assist online marketplaces and procurement platforms in managing their catalog data efficiently. By leveraging machine learning, Koya streamlines the processes of obtaining, normalizing, and continuously updating product information, which is essential for effective search, discovery, and product recommendations in ecommerce. Traditional methods of managing product data can be slow and prone to errors, leading to delays in seller listings and a subpar user experience, ultimately affecting conversion rates. Koya.AI addresses these challenges by offering a universal data layer that simplifies the complexities associated with product data management, enabling clients to enhance their operational efficiency and improve customer engagement in the digital marketplace.

Neol

Seed Round in 2022
Neol is a learning and talent platform that enables tokenized, cohort-based learning for creative leaders and teams. It convenes a global community of creatives, innovators, and change-makers in web3 to learn, collaborate, and shape futures together. The platform supports organizational design, leadership development, brand design, campaign management, and behavioral marketing, connecting businesses with relevant talent to tackle challenges and solve problems through project-based work within a decentralized network.

2.5 Intelligence

Pre Seed Round in 2022
2.5 Intelligence develops tools to help communities manage and engage their audiences, with a focus on web3 projects. It provides Discord and Twitter bots that integrate on-chain and off-chain data to identify active members, boost participation, and support long-term community growth.

Valoreo

Series B in 2022
Valoreo is an e-commerce holding company that specializes in acquiring, operating, and scaling high-potential e-commerce brands across Latin America. The company targets brands that have demonstrated strong customer satisfaction and success as top sellers in their respective niche categories. In addition to acquiring established brands, Valoreo develops its own in-house brands, enhancing its portfolio and enabling significant growth for its clients. By consolidating outstanding startups and leveraging proven market strategies, Valoreo aims to elevate these brands to their next stage of development in the competitive online marketplace.

Alerzo

Series B in 2022
Founded in 2019, Alerzo is a B2B e-commerce company based in Ibadan, Nigeria. It offers an innovative platform that modernizes the operations of informal retail stores by providing on-demand inventory distribution and financial services. The platform also delivers real-time market trends, customer feedback, and consumer purchasing data to brands and manufacturers.

Laika

Series B in 2022
Laika is an e-commerce platform specializing in a wide range of products and services for pets. The company provides over 4,000 product options, including food, snacks, medications, and accessories. In addition to these offerings, Laika features a services section with more than 17 different services, encompassing healthcare, grooming, and entertainment for pets. With a focus on convenience, Laika delivers all items directly to customers' homes, allowing them to select preferred delivery dates and times, including same-day delivery in major cities. The platform supports various payment methods, ensuring a seamless shopping experience for pet owners seeking to meet their pets' needs.

Lumaly

Convertible Note in 2021
Lumaly is a digital shopping assistant and coupon platform that guides users through the full online shopping journey, from product discovery to checkout. The platform automatically detects and applies relevant discounts at checkout, provides savings opportunities, and helps retailers boost checkout conversions and drive traffic. It also offers a wallet with Bitcoin cashback and carbon offset options, along with deal discovery and reward features to enhance user savings and engagement.

Double

Series A in 2021
Double is a business assistance platform that connects busy executives with experienced part-time assistants. The service enables professionals to delegate tasks such as email management, scheduling meetings, managing contacts, and various administrative duties. By utilizing the app, users can streamline their workflow through efficient calendar management, inbox organization, employee recruitment, and event planning. This allows executives to save time and concentrate on their core responsibilities, ultimately enhancing productivity. Double’s focus is on simplifying the delegation process, making it easier for professionals to access the support they need on-demand.

Sendoso

Series C in 2021
Founded in 2016, Sendoso is a global platform that enhances customer engagement by integrating digital and physical sending strategies. It enables businesses to stand out with new ways to engage customers throughout the buyer's journey, improving relationships and increasing effectiveness of go-to-market programs.

Alerzo

Series A in 2021
Founded in 2019, Alerzo is a B2B e-commerce company based in Ibadan, Nigeria. It offers an innovative platform that modernizes the operations of informal retail stores by providing on-demand inventory distribution and financial services. The platform also delivers real-time market trends, customer feedback, and consumer purchasing data to brands and manufacturers.

Lumaly

Seed Round in 2021
Lumaly is a digital shopping assistant and coupon platform that guides users through the full online shopping journey, from product discovery to checkout. The platform automatically detects and applies relevant discounts at checkout, provides savings opportunities, and helps retailers boost checkout conversions and drive traffic. It also offers a wallet with Bitcoin cashback and carbon offset options, along with deal discovery and reward features to enhance user savings and engagement.

Lumaly

Convertible Note in 2021
Lumaly is a digital shopping assistant and coupon platform that guides users through the full online shopping journey, from product discovery to checkout. The platform automatically detects and applies relevant discounts at checkout, provides savings opportunities, and helps retailers boost checkout conversions and drive traffic. It also offers a wallet with Bitcoin cashback and carbon offset options, along with deal discovery and reward features to enhance user savings and engagement.

Valoreo

Seed Round in 2021
Valoreo is an e-commerce holding company that specializes in acquiring, operating, and scaling high-potential e-commerce brands across Latin America. The company targets brands that have demonstrated strong customer satisfaction and success as top sellers in their respective niche categories. In addition to acquiring established brands, Valoreo develops its own in-house brands, enhancing its portfolio and enabling significant growth for its clients. By consolidating outstanding startups and leveraging proven market strategies, Valoreo aims to elevate these brands to their next stage of development in the competitive online marketplace.

Valoreo

Seed Round in 2021
Valoreo is an e-commerce holding company that specializes in acquiring, operating, and scaling high-potential e-commerce brands across Latin America. The company targets brands that have demonstrated strong customer satisfaction and success as top sellers in their respective niche categories. In addition to acquiring established brands, Valoreo develops its own in-house brands, enhancing its portfolio and enabling significant growth for its clients. By consolidating outstanding startups and leveraging proven market strategies, Valoreo aims to elevate these brands to their next stage of development in the competitive online marketplace.

ThePower Business School

Series B in 2020
ThePower Business School provides online business education through a microlearning model, delivering 15-minute classes taught by world-renowned business experts and entrepreneurs at a fraction of the cost of a traditional master’s program. The program emphasizes practical, up-to-date knowledge across digital business, strategy, leadership, finance, and marketing, enabling learners to gain current insights quickly and apply them in real-world contexts.

Advisable

Seed Round in 2020
Advisable operates a freelance marketplace and digital agency that connects organizations with freelance marketing professionals. The platform uses in-house technology to match clients with suitable marketing specialists, enabling them to identify, screen, and hire freelancers. In addition to the marketplace, Advisable provides web and concept design, digital marketing, technical implementations, tailor-made solutions, social media, digital strategy consulting, and usability services to support client projects.

Advisable

Seed Round in 2020
Advisable operates a freelance marketplace and digital agency that connects organizations with freelance marketing professionals. The platform uses in-house technology to match clients with suitable marketing specialists, enabling them to identify, screen, and hire freelancers. In addition to the marketplace, Advisable provides web and concept design, digital marketing, technical implementations, tailor-made solutions, social media, digital strategy consulting, and usability services to support client projects.

Broadlume

Series B in 2019
Broadlume, established in 2015 and headquartered in Boulder, Colorado, specializes in providing local flooring dealers with an integrated, user-friendly platform. This platform enables dealers to extend their in-store experience to an online audience, offering a comprehensive suite of services including website development, targeted digital marketing, lead generation, and business management tools such as accounting and inventory management. Broadlume's mission is to empower local flooring retailers to reach their full potential by streamlining their operations and expanding their customer reach.

Sendoso

Series A in 2019
Founded in 2016, Sendoso is a global platform that enhances customer engagement by integrating digital and physical sending strategies. It enables businesses to stand out with new ways to engage customers throughout the buyer's journey, improving relationships and increasing effectiveness of go-to-market programs.

Simpl

Convertible Note in 2018
Simpl Technologies Private Limited, established in 2015 and headquartered in Mumbai, India, operates a leading online payments platform that enhances the e-commerce experience. The company has developed a market-leading Pay-Later platform, allowing merchants to offer consumers a seamless 1-click checkout experience and a line of credit at the point of sale. Simpl's innovative approach streamlines the payment process by using algorithms and payment engineering to consolidate transactions, enabling users to avoid repetitive payments. Additionally, the platform provides full buyer protection, ensuring secure monetary transactions between customers and merchants. Through its services, Simpl aims to simplify and automate the online payment experience for all parties involved.

Double

Pre Seed Round in 2018
Double is a business assistance platform that connects busy executives with experienced part-time assistants. The service enables professionals to delegate tasks such as email management, scheduling meetings, managing contacts, and various administrative duties. By utilizing the app, users can streamline their workflow through efficient calendar management, inbox organization, employee recruitment, and event planning. This allows executives to save time and concentrate on their core responsibilities, ultimately enhancing productivity. Double’s focus is on simplifying the delegation process, making it easier for professionals to access the support they need on-demand.

NA-KD.com

Series B in 2018
Na-kd is an innovative online fashion marketplace that caters primarily to a global audience of fashion enthusiasts. The platform focuses on providing a diverse range of women's clothing, including trousers, jeans, sweaters, trendy dresses, and accessories. By leveraging a mobile-based shopping experience, Na-kd simplifies the process of purchasing fashionable apparel. Additionally, the company offers a unique merchant service designed to enhance the e-commerce capabilities of digital brands and social influencers, thereby expanding its reach and influence within the fashion industry. Na-kd is backed by the founding team of a successful online fashion store, which adds to its credibility and expertise in the sector.

NA-KD.com

Series A in 2017
Na-kd is an innovative online fashion marketplace that caters primarily to a global audience of fashion enthusiasts. The platform focuses on providing a diverse range of women's clothing, including trousers, jeans, sweaters, trendy dresses, and accessories. By leveraging a mobile-based shopping experience, Na-kd simplifies the process of purchasing fashionable apparel. Additionally, the company offers a unique merchant service designed to enhance the e-commerce capabilities of digital brands and social influencers, thereby expanding its reach and influence within the fashion industry. Na-kd is backed by the founding team of a successful online fashion store, which adds to its credibility and expertise in the sector.

Simpl

Series A in 2017
Simpl Technologies Private Limited, established in 2015 and headquartered in Mumbai, India, operates a leading online payments platform that enhances the e-commerce experience. The company has developed a market-leading Pay-Later platform, allowing merchants to offer consumers a seamless 1-click checkout experience and a line of credit at the point of sale. Simpl's innovative approach streamlines the payment process by using algorithms and payment engineering to consolidate transactions, enabling users to avoid repetitive payments. Additionally, the platform provides full buyer protection, ensuring secure monetary transactions between customers and merchants. Through its services, Simpl aims to simplify and automate the online payment experience for all parties involved.

Meero

Seed Round in 2017
Founded in 2016, Meero aims to revolutionize photography by supporting photographers worldwide. It manages the photoshoot process end-to-end, offering tools for file compatibility, CRM, marketing, and educational resources. Meero's cutting-edge AI reduces post-production time significantly, ensuring consistent photo rendering and fair pricing.

Pollen

Seed Round in 2017
Pollen is a developer of an advertising platform aimed at assisting small and medium-sized online retailers in acquiring new customers through targeted advertising. The platform utilizes consumers' browsing, buying, and abandonment behavior to serve highly relevant ads across Facebook and Display networks. By leveraging actual browsing data, Pollen enables retailers to engage effectively with potential customers interested in their specific products, ultimately enhancing customer acquisition and boosting revenue.

NA-KD.com

Series A in 2017
Na-kd is an innovative online fashion marketplace that caters primarily to a global audience of fashion enthusiasts. The platform focuses on providing a diverse range of women's clothing, including trousers, jeans, sweaters, trendy dresses, and accessories. By leveraging a mobile-based shopping experience, Na-kd simplifies the process of purchasing fashionable apparel. Additionally, the company offers a unique merchant service designed to enhance the e-commerce capabilities of digital brands and social influencers, thereby expanding its reach and influence within the fashion industry. Na-kd is backed by the founding team of a successful online fashion store, which adds to its credibility and expertise in the sector.

Traction

Convertible Note in 2016
Traction, Inc. is a San Francisco-based company that offers a platform designed to enhance multi-channel marketing efforts for its clients. The Traction platform addresses various marketing needs, including web development, mobile applications, content creation, e-commerce solutions, content marketing, and demand generation. By providing tailored support, Traction aims to optimize marketing budgets and improve the effectiveness of campaigns for businesses.

Virool

Series A in 2016
Virool, Inc. is a video advertising platform that specializes in native video advertising for brand marketers. Founded in 2011 and headquartered in San Francisco, with additional offices in New York, St. Petersburg, Toronto, and Los Angeles, Virool allows brands to host videos, design campaigns, target specific audiences, and analyze results online. The platform serves both advertisers and publishers, offering a supply-side solution for publishers to optimize revenue and a programmatic distribution system for advertisers to enhance brand impact. Virool's technology empowers clients to engage audiences effectively through mobile devices and social media, utilizing programmatic strategies to ensure that video content reaches the right viewers at the right time. Over its history, Virool has facilitated video promotion for over 30,000 global advertisers, including major brands such as Coca-Cola and Disney, and has partnered with more than 100,000 online and mobile publisher properties.

SelfMade

Seed Round in 2016
SelfMade operates a technology platform that transforms and shares images on social media. It offers professional photo editing services and social media support to help members grow their online following. The company's app provides access to its follower growth technology, allowing users to determine their brand aesthetic, growth strategy, and posting schedule.

Olapic

Series B in 2015
Olapic Inc. operates a visual marketing platform that transforms consumer-generated photos and videos into valuable brand assets for marketing and e-commerce. Founded in 2009 and headquartered in New York, with additional offices in Cordoba, Argentina, and London, the company specializes in collecting, curating, and analyzing visual content from social media. Olapic's services enhance brand and retailer engagement by creating authentic marketing experiences that drive sales and improve campaign performance. The platform supports various sectors, including apparel, beauty, and travel, and offers features such as predictive consumer-generated ads and Instagram shopping. As of late 2020, Olapic functions as a subsidiary of Social Native LLC.

55social

Seed Round in 2011
55social is a content optimization platform for social networks that helps brands manage their social media and analyze their results. It also helps firms reach out and monetize their social media. The company was founded in 2011 by IG Expansion, Brazilian entrepreneurs and Redpoint Ventures to provide tech-based solutions for the Brazilian social media market, which was, and still is, growing. The company has offices in Brazil and Argentina. Its Brazilian office has commercial and customer service operations, with approximately 40 employees. In Argentina, is located the software development operations, with approximately 30 employees.
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