FJ Labs

Founded in 2015, FJ Labs is a New York-based venture capital firm focusing on stage-agnostic investments in marketplaces and consumer-facing startups. Their investment range varies from $50,000 to $5,000,000, typically at seed or series A stages.

Matias Barbero

Investor

Zineb Belghiti

Analyst

Agapitos Diakogiannis

Co-Founder and CEO

Fabrice Grinda

Partner

William Guillouard

Venture Partner

Past deals in Digital Marketing

Krepling

Seed Round in 2025
Krepling is an innovative no-code composable platform designed for e-commerce, enabling merchants to create enhanced buying experiences online. Founded in early 2020 by brothers Liam and Travis Gerada, both experienced e-commerce merchants, Krepling empowers users to construct their entire e-commerce environment—from front-end stores to marketing and consumer purchasing flows—using a simple click-based interface rather than requiring coding skills. The platform consolidates various operational elements into a single solution, providing merchants with advanced data capabilities to better capture customer insights. Krepling operates with a hybrid remote work model across over five countries and serves merchants in more than 35 countries, promoting inclusivity in the e-commerce space.

Momos

Series A in 2024
Momos is a technology company focused on transforming the restaurant industry by providing a robust engagement platform tailored to modern dining establishments. Their cloud-based marketing and analytics tools empower restaurants to leverage data across various online channels, enhancing their operational efficiency and growth potential. By offering AI-powered automation for digital marketing, reputation management, and content management, Momos enables clients to gain valuable insights into their performance. This innovative approach helps restaurants navigate the digital landscape and optimize their revenue streams, ultimately modernizing the way food and beverage businesses operate.

Passionfruit

Series A in 2024
Passionfruit is a platform that connects highly-vetted independent marketing professionals with startups and enterprises seeking on-demand support. It aims to alleviate the time and stress of hiring by matching businesses with specialists in digital marketing, branding, public relations, and content creation. The company fosters a community where these freelancers can work, learn, and earn together.

FirmPilot

Series A in 2024
FirmPilot is a technology company that specializes in providing an AI-driven marketing platform tailored for law firms. The platform is designed to automatically generate search-engine-optimized content, enabling firms to enhance their online presence and attract more clients. FirmPilot's features include automated blog content creation through intelligent analysis tools, competitor tracking, and insights that suggest relevant content. Additionally, it offers the capability to automate social media posts and analyze advertisement performance across various channels. By centralizing marketing activities, FirmPilot aims to help law firms increase leads while reducing overall marketing costs.

firmly.ai

Seed Round in 2024
firmly.ai makes digital ads and impressions more shoppable with significantly higher conversions. It a multi-patented streamlined checkout experience that requires 0 changes for the Merchant site where the customer is inspired to shop—without redirects, extra clicks or missing data.

FirmPilot

Series A in 2024
FirmPilot is a technology company that specializes in providing an AI-driven marketing platform tailored for law firms. The platform is designed to automatically generate search-engine-optimized content, enabling firms to enhance their online presence and attract more clients. FirmPilot's features include automated blog content creation through intelligent analysis tools, competitor tracking, and insights that suggest relevant content. Additionally, it offers the capability to automate social media posts and analyze advertisement performance across various channels. By centralizing marketing activities, FirmPilot aims to help law firms increase leads while reducing overall marketing costs.

Hummingbirds

Seed Round in 2023
Hummingbirds operates a SaaS-enabled marketplace that connects brands with hyperlocal content creators and influencers to produce authentic, city-specific social media content. The platform enables brands to discover local creators, collaborate on campaigns for products, services, or events, and leverage neighborhood-based authentic storytelling to drive peer engagement and action.

Mealco

Convertible Note in 2023
Mealco is a food-tech platform that enables the creation and operation of delivery-native food brands by monetizing restaurants' unused kitchen capacity. The platform converts back-of-house resources into a digital-friendly operation that can handle online delivery demand while maintaining existing staff, allowing restaurants to streamline operations, expand brand offerings, and optimize their online presence to maximize customer reach.

Dharma

Seed Round in 2023
Dharma is a travel brand-as-a-service platform that specializes in hosting group trips led by inspiring individuals and notable brands. The company develops customized travel portfolios for its clients, which include comprehensive services such as distribution audits, product planning, budgeting, and the creation of websites and applications. Additionally, Dharma manages compliance, offers sales support, and provides guest-facing applications, ensuring quality control and risk management throughout the travel experience. By facilitating these services, Dharma enables its clients to successfully create and host memorable group trips for their communities, thereby shaping the future of travel brands.

Postilize

Pre Seed Round in 2023
Postilize is an AI software development company that provides tools designed to enhance social media engagement, specifically on platforms like LinkedIn and Twitter. Utilizing generative AI, Postilize offers features focused on intelligent engagement, assisting businesses in identifying and interacting with influencers to strengthen their brand presence. The company's solutions aim to help enterprises build a loyal customer base and effectively scale their operations. By leveraging cutting-edge technology, Postilize transforms the way businesses manage their social media strategies.

Lumaly

Convertible Note in 2023
Lumaly is a digital shopping assistant and coupon platform that guides users through the full online shopping journey, from product discovery to checkout. The platform automatically detects and applies relevant discounts at checkout, provides savings opportunities, and helps retailers boost checkout conversions and drive traffic. It also offers a wallet with Bitcoin cashback and carbon offset options, along with deal discovery and reward features to enhance user savings and engagement.

Koya AI

Pre Seed Round in 2023
Koya.AI provides a data-as-a-service solution designed to assist online marketplaces and procurement platforms in managing their catalog data efficiently. By leveraging machine learning, Koya streamlines the processes of obtaining, normalizing, and continuously updating product information, which is essential for effective search, discovery, and product recommendations in ecommerce. Traditional methods of managing product data can be slow and prone to errors, leading to delays in seller listings and a subpar user experience, ultimately affecting conversion rates. Koya.AI addresses these challenges by offering a universal data layer that simplifies the complexities associated with product data management, enabling clients to enhance their operational efficiency and improve customer engagement in the digital marketplace.

StayTuned

Series A in 2023
StayTuned Digital, Inc. is a New York-based company that specializes in providing content delivery services for content creators and high-growth e-commerce brands, particularly those utilizing Shopify. The company offers a comprehensive suite of tools designed to enhance growth by facilitating platform integrations, executing content marketing strategies, and analyzing performance across various content types and channels. With a focus on supporting e-commerce brands, StayTuned aims to empower its clients to achieve accelerated growth in a competitive market.

StayTuned

Seed Round in 2022
StayTuned Digital, Inc. is a New York-based company that specializes in providing content delivery services for content creators and high-growth e-commerce brands, particularly those utilizing Shopify. The company offers a comprehensive suite of tools designed to enhance growth by facilitating platform integrations, executing content marketing strategies, and analyzing performance across various content types and channels. With a focus on supporting e-commerce brands, StayTuned aims to empower its clients to achieve accelerated growth in a competitive market.

Mealco

Seed Round in 2022
Mealco is a food-tech platform that enables the creation and operation of delivery-native food brands by monetizing restaurants' unused kitchen capacity. The platform converts back-of-house resources into a digital-friendly operation that can handle online delivery demand while maintaining existing staff, allowing restaurants to streamline operations, expand brand offerings, and optimize their online presence to maximize customer reach.

Thingtesting

Seed Round in 2022
Thingtesting is an online platform dedicated to reviewing upcoming brands and products. It offers exclusive content and behind-the-scenes views, fostering a community of paying members who seek comprehensive guides to new brands.

Warren James

Series A in 2022
Warren James specializes in developing and managing creator-backed brands. They offer white-label merchandising services, handling licensing, manufacturing, product development, web design, promotion, fulfillment, and customer retention.

Passionfruit

Seed Round in 2022
Passionfruit is a platform that connects highly-vetted independent marketing professionals with startups and enterprises seeking on-demand support. It aims to alleviate the time and stress of hiring by matching businesses with specialists in digital marketing, branding, public relations, and content creation. The company fosters a community where these freelancers can work, learn, and earn together.

Koya AI

Pre Seed Round in 2022
Koya.AI provides a data-as-a-service solution designed to assist online marketplaces and procurement platforms in managing their catalog data efficiently. By leveraging machine learning, Koya streamlines the processes of obtaining, normalizing, and continuously updating product information, which is essential for effective search, discovery, and product recommendations in ecommerce. Traditional methods of managing product data can be slow and prone to errors, leading to delays in seller listings and a subpar user experience, ultimately affecting conversion rates. Koya.AI addresses these challenges by offering a universal data layer that simplifies the complexities associated with product data management, enabling clients to enhance their operational efficiency and improve customer engagement in the digital marketplace.

Neol

Seed Round in 2022
Neol is a learning and talent platform that enables tokenized, cohort-based learning for creative leaders and teams. It convenes a global community of creatives, innovators, and change-makers in web3 to learn, collaborate, and shape futures together. The platform supports organizational design, leadership development, brand design, campaign management, and behavioral marketing, connecting businesses with relevant talent to tackle challenges and solve problems through project-based work within a decentralized network.

2.5 Intelligence

Pre Seed Round in 2022
2.5 Intelligence develops tools to help communities manage and engage their audiences, with a focus on web3 projects. It provides Discord and Twitter bots that integrate on-chain and off-chain data to identify active members, boost participation, and support long-term community growth.

Mealco

Pre Seed Round in 2021
Mealco is a food-tech platform that enables the creation and operation of delivery-native food brands by monetizing restaurants' unused kitchen capacity. The platform converts back-of-house resources into a digital-friendly operation that can handle online delivery demand while maintaining existing staff, allowing restaurants to streamline operations, expand brand offerings, and optimize their online presence to maximize customer reach.

Lumaly

Convertible Note in 2021
Lumaly is a digital shopping assistant and coupon platform that guides users through the full online shopping journey, from product discovery to checkout. The platform automatically detects and applies relevant discounts at checkout, provides savings opportunities, and helps retailers boost checkout conversions and drive traffic. It also offers a wallet with Bitcoin cashback and carbon offset options, along with deal discovery and reward features to enhance user savings and engagement.

Sendoso

Series C in 2021
Founded in 2016, Sendoso is a global platform that enhances customer engagement by integrating digital and physical sending strategies. It enables businesses to stand out with new ways to engage customers throughout the buyer's journey, improving relationships and increasing effectiveness of go-to-market programs.

Pensight

Venture Round in 2021
Pensight is a platform designed to support creators and service providers in launching, building, and scaling digital stores. The company offers tools for creating and selling digital products, courses, memberships, and coaching services, along with features for automated payments, scheduling, and email campaigns. Pensight's platform integrates with calendars to facilitate client management across different time zones, enabling educators and creators to establish multiple revenue streams and expand their businesses effectively.

Lumaly

Convertible Note in 2021
Lumaly is a digital shopping assistant and coupon platform that guides users through the full online shopping journey, from product discovery to checkout. The platform automatically detects and applies relevant discounts at checkout, provides savings opportunities, and helps retailers boost checkout conversions and drive traffic. It also offers a wallet with Bitcoin cashback and carbon offset options, along with deal discovery and reward features to enhance user savings and engagement.

Lumaly

Seed Round in 2021
Lumaly is a digital shopping assistant and coupon platform that guides users through the full online shopping journey, from product discovery to checkout. The platform automatically detects and applies relevant discounts at checkout, provides savings opportunities, and helps retailers boost checkout conversions and drive traffic. It also offers a wallet with Bitcoin cashback and carbon offset options, along with deal discovery and reward features to enhance user savings and engagement.

Draft

Seed Round in 2021
Draft operates as a marketing agency specializing in content creation and distribution. It offers services such as content marketing, social media management, search engine optimization (SEO), and professional writing for businesses seeking to enhance their online presence and engagement with customers. The company uniquely employs blockchain technology to facilitate its job marketplace platform, connecting freelance writers and clients efficiently.

Memmo.me

Series A in 2021
Memmo.me is a fan engagement platform that facilitates personalized video messages from a variety of public figures, including actors, athletes, musicians, and influencers. The company provides a web-based service that enables fans and businesses to request customized video greetings from their favorite celebrities, enhancing connections between them. By leveraging this unique video operating platform, Memmo.me supports brands in improving their sales and marketing efforts while also fostering greater engagement with employees and audiences.

Mealco

Seed Round in 2021
Mealco is a food-tech platform that enables the creation and operation of delivery-native food brands by monetizing restaurants' unused kitchen capacity. The platform converts back-of-house resources into a digital-friendly operation that can handle online delivery demand while maintaining existing staff, allowing restaurants to streamline operations, expand brand offerings, and optimize their online presence to maximize customer reach.

ThePower Business School

Series B in 2020
ThePower Business School provides online business education through a microlearning model, delivering 15-minute classes taught by world-renowned business experts and entrepreneurs at a fraction of the cost of a traditional master’s program. The program emphasizes practical, up-to-date knowledge across digital business, strategy, leadership, finance, and marketing, enabling learners to gain current insights quickly and apply them in real-world contexts.

BrandTotal

Series B in 2020
BrandTotal Ltd operates a marketing intelligence platform that focuses on dark marketing, enabling businesses to gain insights into their competitors' strategies and performance. Founded in 2016 and based in Tel Aviv, Israel, the company leverages cyber security, machine learning, and artificial intelligence to analyze digital channels and consolidate data into actionable marketing campaigns. By providing real-time visibility into competitors' social media activities and marketing efforts, BrandTotal empowers marketing teams to identify threats and opportunities within the digital landscape. This capability allows organizations to adjust their strategies dynamically, ensuring they remain competitive and agile in a rapidly evolving market.

Ribbon

Seed Round in 2020
Ribbon is a one-stop-shop online platform for live and recorded events to the next level. It offers tickets to online events and sells recorded content. It aims on making online events easy. It integrates with Zoom, customizes email marketing, and builds an online library. Their Zoom integration automatically creates meetings with unique links and passwords for each event. It was founded in 2020 and is based in San Francisco, California, United States.

Octane AI

Venture Round in 2020
Octane AI, Inc. is a developer of a conversational marketing automation platform tailored for e-commerce businesses. Founded in 2016 and based in Irvine, California, the company provides tools for merchants to create engaging quizzes, collect data, and automate customer interactions through personalized Facebook Messenger and SMS. Its platform supports chatbot creation, allowing users to integrate various content types, manage customer service, and enhance product visibility. Trusted by over 1,000 Shopify and Shopify Plus brands, Octane AI empowers merchants to connect with customers effectively, personalize their buying journey, and boost retention rates. The company operates on a fully remote model, employing a diverse team across more than ten countries, and is backed by prominent Silicon Valley investors.

Advisable

Seed Round in 2020
Advisable operates a freelance marketplace and digital agency that connects organizations with freelance marketing professionals. The platform uses in-house technology to match clients with suitable marketing specialists, enabling them to identify, screen, and hire freelancers. In addition to the marketplace, Advisable provides web and concept design, digital marketing, technical implementations, tailor-made solutions, social media, digital strategy consulting, and usability services to support client projects.

Mealco

Pre Seed Round in 2020
Mealco is a food-tech platform that enables the creation and operation of delivery-native food brands by monetizing restaurants' unused kitchen capacity. The platform converts back-of-house resources into a digital-friendly operation that can handle online delivery demand while maintaining existing staff, allowing restaurants to streamline operations, expand brand offerings, and optimize their online presence to maximize customer reach.

Draft

Pre Seed Round in 2020
Draft operates as a marketing agency specializing in content creation and distribution. It offers services such as content marketing, social media management, search engine optimization (SEO), and professional writing for businesses seeking to enhance their online presence and engagement with customers. The company uniquely employs blockchain technology to facilitate its job marketplace platform, connecting freelance writers and clients efficiently.

Advisable

Seed Round in 2020
Advisable operates a freelance marketplace and digital agency that connects organizations with freelance marketing professionals. The platform uses in-house technology to match clients with suitable marketing specialists, enabling them to identify, screen, and hire freelancers. In addition to the marketplace, Advisable provides web and concept design, digital marketing, technical implementations, tailor-made solutions, social media, digital strategy consulting, and usability services to support client projects.

Broadlume

Series B in 2019
Broadlume, established in 2015 and headquartered in Boulder, Colorado, specializes in providing local flooring dealers with an integrated, user-friendly platform. This platform enables dealers to extend their in-store experience to an online audience, offering a comprehensive suite of services including website development, targeted digital marketing, lead generation, and business management tools such as accounting and inventory management. Broadlume's mission is to empower local flooring retailers to reach their full potential by streamlining their operations and expanding their customer reach.

Sendoso

Series A in 2019
Founded in 2016, Sendoso is a global platform that enhances customer engagement by integrating digital and physical sending strategies. It enables businesses to stand out with new ways to engage customers throughout the buyer's journey, improving relationships and increasing effectiveness of go-to-market programs.

BrandTotal

Series A in 2018
BrandTotal Ltd operates a marketing intelligence platform that focuses on dark marketing, enabling businesses to gain insights into their competitors' strategies and performance. Founded in 2016 and based in Tel Aviv, Israel, the company leverages cyber security, machine learning, and artificial intelligence to analyze digital channels and consolidate data into actionable marketing campaigns. By providing real-time visibility into competitors' social media activities and marketing efforts, BrandTotal empowers marketing teams to identify threats and opportunities within the digital landscape. This capability allows organizations to adjust their strategies dynamically, ensuring they remain competitive and agile in a rapidly evolving market.

NA-KD.com

Series B in 2018
Na-kd is an innovative online fashion marketplace that caters primarily to a global audience of fashion enthusiasts. The platform focuses on providing a diverse range of women's clothing, including trousers, jeans, sweaters, trendy dresses, and accessories. By leveraging a mobile-based shopping experience, Na-kd simplifies the process of purchasing fashionable apparel. Additionally, the company offers a unique merchant service designed to enhance the e-commerce capabilities of digital brands and social influencers, thereby expanding its reach and influence within the fashion industry. Na-kd is backed by the founding team of a successful online fashion store, which adds to its credibility and expertise in the sector.

NA-KD.com

Series A in 2017
Na-kd is an innovative online fashion marketplace that caters primarily to a global audience of fashion enthusiasts. The platform focuses on providing a diverse range of women's clothing, including trousers, jeans, sweaters, trendy dresses, and accessories. By leveraging a mobile-based shopping experience, Na-kd simplifies the process of purchasing fashionable apparel. Additionally, the company offers a unique merchant service designed to enhance the e-commerce capabilities of digital brands and social influencers, thereby expanding its reach and influence within the fashion industry. Na-kd is backed by the founding team of a successful online fashion store, which adds to its credibility and expertise in the sector.

Meero

Seed Round in 2017
Founded in 2016, Meero aims to revolutionize photography by supporting photographers worldwide. It manages the photoshoot process end-to-end, offering tools for file compatibility, CRM, marketing, and educational resources. Meero's cutting-edge AI reduces post-production time significantly, ensuring consistent photo rendering and fair pricing.

Customer.io

Seed Round in 2017
Customer.io is a software-as-a-service marketing automation platform that enables businesses to send triggered messages based on user behavior. It collects and processes user activity data via on-site JavaScript and a REST API, then applies rules to segment audiences and tailor outreach, such as re-engagement prompts for users who have not logged in recently. The platform delivers targeted emails, push notifications, messages, and newsletters to encourage actions, grow engagement, and support subscriptions. It provides analytics to measure campaign effectiveness and supports iterative optimization of messaging. By combining behavior-driven targeting with cross-channel delivery, Customer.io helps teams build relationships with users and improve customer success and revenue.

Pollen

Seed Round in 2017
Pollen is a developer of an advertising platform aimed at assisting small and medium-sized online retailers in acquiring new customers through targeted advertising. The platform utilizes consumers' browsing, buying, and abandonment behavior to serve highly relevant ads across Facebook and Display networks. By leveraging actual browsing data, Pollen enables retailers to engage effectively with potential customers interested in their specific products, ultimately enhancing customer acquisition and boosting revenue.

NA-KD.com

Series A in 2017
Na-kd is an innovative online fashion marketplace that caters primarily to a global audience of fashion enthusiasts. The platform focuses on providing a diverse range of women's clothing, including trousers, jeans, sweaters, trendy dresses, and accessories. By leveraging a mobile-based shopping experience, Na-kd simplifies the process of purchasing fashionable apparel. Additionally, the company offers a unique merchant service designed to enhance the e-commerce capabilities of digital brands and social influencers, thereby expanding its reach and influence within the fashion industry. Na-kd is backed by the founding team of a successful online fashion store, which adds to its credibility and expertise in the sector.

Traction

Convertible Note in 2016
Traction, Inc. is a San Francisco-based company that offers a platform designed to enhance multi-channel marketing efforts for its clients. The Traction platform addresses various marketing needs, including web development, mobile applications, content creation, e-commerce solutions, content marketing, and demand generation. By providing tailored support, Traction aims to optimize marketing budgets and improve the effectiveness of campaigns for businesses.

Virool

Series A in 2016
Virool, Inc. is a video advertising platform that specializes in native video advertising for brand marketers. Founded in 2011 and headquartered in San Francisco, with additional offices in New York, St. Petersburg, Toronto, and Los Angeles, Virool allows brands to host videos, design campaigns, target specific audiences, and analyze results online. The platform serves both advertisers and publishers, offering a supply-side solution for publishers to optimize revenue and a programmatic distribution system for advertisers to enhance brand impact. Virool's technology empowers clients to engage audiences effectively through mobile devices and social media, utilizing programmatic strategies to ensure that video content reaches the right viewers at the right time. Over its history, Virool has facilitated video promotion for over 30,000 global advertisers, including major brands such as Coca-Cola and Disney, and has partnered with more than 100,000 online and mobile publisher properties.

SelfMade

Seed Round in 2016
SelfMade operates a technology platform that transforms and shares images on social media. It offers professional photo editing services and social media support to help members grow their online following. The company's app provides access to its follower growth technology, allowing users to determine their brand aesthetic, growth strategy, and posting schedule.

Olapic

Series B in 2015
Olapic Inc. operates a visual marketing platform that transforms consumer-generated photos and videos into valuable brand assets for marketing and e-commerce. Founded in 2009 and headquartered in New York, with additional offices in Cordoba, Argentina, and London, the company specializes in collecting, curating, and analyzing visual content from social media. Olapic's services enhance brand and retailer engagement by creating authentic marketing experiences that drive sales and improve campaign performance. The platform supports various sectors, including apparel, beauty, and travel, and offers features such as predictive consumer-generated ads and Instagram shopping. As of late 2020, Olapic functions as a subsidiary of Social Native LLC.

AppNexus

Series F in 2015
AppNexus is a cloud-based advertising technology platform that enables and optimizes programmatic online advertising for buyers and sellers of digital inventory. The platform supports real-time bidding, trading desks, and marketplaces to maximize yield and campaign performance, and provides a digital delivery system and the AppNexus Publisher Suite for ad serving, planning, forecasting, diverse marketplace sales, and direct campaign management. It also offers PriceCheck, a header bidding solution for banner, video, and interstitial units, and AppNexus Apps, an application platform for third-party vendors to develop features for clients and reach new audiences.

Button

Series A in 2015
Button facilitates seamless mobile commerce by connecting brands and consumers via its platform. It enables brands to drive sales and publishers to earn revenue through enhanced user experiences.

Customer.io

Seed Round in 2013
Customer.io is a software-as-a-service marketing automation platform that enables businesses to send triggered messages based on user behavior. It collects and processes user activity data via on-site JavaScript and a REST API, then applies rules to segment audiences and tailor outreach, such as re-engagement prompts for users who have not logged in recently. The platform delivers targeted emails, push notifications, messages, and newsletters to encourage actions, grow engagement, and support subscriptions. It provides analytics to measure campaign effectiveness and supports iterative optimization of messaging. By combining behavior-driven targeting with cross-channel delivery, Customer.io helps teams build relationships with users and improve customer success and revenue.

55social

Seed Round in 2011
55social is a content optimization platform for social networks that helps brands manage their social media and analyze their results. It also helps firms reach out and monetize their social media. The company was founded in 2011 by IG Expansion, Brazilian entrepreneurs and Redpoint Ventures to provide tech-based solutions for the Brazilian social media market, which was, and still is, growing. The company has offices in Brazil and Argentina. Its Brazilian office has commercial and customer service operations, with approximately 40 employees. In Argentina, is located the software development operations, with approximately 30 employees.
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