FJ Labs

Founded in 2015, FJ Labs is a New York-based venture capital firm focusing on stage-agnostic investments in marketplaces and consumer-facing startups. Their investment range varies from $50,000 to $5,000,000, typically at seed or series A stages.

Matias Barbero

Investor

Zineb Belghiti

Analyst

Agapitos Diakogiannis

Investor

Fabrice Grinda

Partner

William Guillouard

Venture Partner

Past deals in FMCG

Alerzo

Venture Round in 2024
Founded in 2019, Alerzo is a B2B e-commerce company based in Ibadan, Nigeria. It offers an innovative platform that modernizes the operations of informal retail stores by providing on-demand inventory distribution and financial services. The platform also delivers real-time market trends, customer feedback, and consumer purchasing data to brands and manufacturers.

Aisle

Series A in 2024
Aisle is a cash back platform that enhances the grocery shopping experience by allowing users to convert their grocery receipts into cash rewards. The company has developed a retail customer engagement tool that utilizes optical character recognition to process images of grocery receipts. This technology not only identifies the contents of the receipts but also provides brand suggestions tailored to individual spending habits and preferences. By streamlining the shopping process, Aisle aims to minimize friction for consumers and attract high-quality users, ultimately benefiting both shoppers and retail stores.

Mama

Seed Round in 2024
Mama Foods operates a food marketplace platform that provides authentic Venezuelan cuisine prepared by expert chefs. This platform enables sellers to list, offer, and deliver a variety of food items and meal orders to customers across the United States. By allowing consumers to browse and purchase diverse homemade meal options, Mama Foods aims to deliver tasty and healthy food directly to their doorsteps, enhancing the culinary experience for those seeking genuine Venezuelan dishes.

Farmu

Series A in 2023
Farmu is a platform that supports the growth of independent pharmacies by forming partnerships with suppliers and brands and by offering exclusive discounts.

Mama

Convertible Note in 2023
Mama Foods operates a food marketplace platform that provides authentic Venezuelan cuisine prepared by expert chefs. This platform enables sellers to list, offer, and deliver a variety of food items and meal orders to customers across the United States. By allowing consumers to browse and purchase diverse homemade meal options, Mama Foods aims to deliver tasty and healthy food directly to their doorsteps, enhancing the culinary experience for those seeking genuine Venezuelan dishes.

Shopper

Convertible Note in 2023
Shopper.com.br is a Brazilian startup that operates an online supermarket platform focused on automating the purchasing process for essential consumer products. By offering a range of items such as non-perishable food, beverages, cleaning products, toiletries, and more, Shopper aims to streamline the delivery of goods directly to consumers' homes. The company emphasizes efficiency by minimizing waste in the production and distribution chain, which in turn helps reduce prices for end consumers. Its innovative subscription model allows for predictable demand without the need for inventory, enabling Shopper to offer products at approximately 10% lower prices than traditional retail. Through its commitment to leveraging technology and maintaining a dedicated team, Shopper seeks to enhance the shopping experience, allowing consumers to save time and money on routine purchases.

ASTRO

Series B in 2022
Astro Indonesia is a quick commerce start-up that specializes in on-demand grocery delivery. The platform offers a wide range of products, including fresh fruits and vegetables, dairy, meat, seafood, medicines, stationery, and snacks, allowing consumers to purchase essential items conveniently. By focusing on delivering groceries within a specified timeframe, Astro aims to provide an affordable and efficient shopping experience for its customers.

Jabu

Series A in 2022
Jabu is an e-commerce platform that connects FMCG brands with retail shops in Southern Africa. It facilitates ordering, sourcing, stock management, and last-mile distribution for shop owners, while also providing data services to manufacturers and suppliers.

Alerzo

Series B in 2022
Founded in 2019, Alerzo is a B2B e-commerce company based in Ibadan, Nigeria. It offers an innovative platform that modernizes the operations of informal retail stores by providing on-demand inventory distribution and financial services. The platform also delivers real-time market trends, customer feedback, and consumer purchasing data to brands and manufacturers.

Mama

Convertible Note in 2021
Mama Foods operates a food marketplace platform that provides authentic Venezuelan cuisine prepared by expert chefs. This platform enables sellers to list, offer, and deliver a variety of food items and meal orders to customers across the United States. By allowing consumers to browse and purchase diverse homemade meal options, Mama Foods aims to deliver tasty and healthy food directly to their doorsteps, enhancing the culinary experience for those seeking genuine Venezuelan dishes.

Chiper

Series B in 2021
Chiper is a leading B2B e-commerce platform that connects corner stores across Latin America. Operating in Colombia, Mexico, and soon Brazil, Chiper aggregates demand from thousands of stores to optimize supply chains, offering faster delivery, wider product selection, and competitive pricing.

Alerzo

Series A in 2021
Founded in 2019, Alerzo is a B2B e-commerce company based in Ibadan, Nigeria. It offers an innovative platform that modernizes the operations of informal retail stores by providing on-demand inventory distribution and financial services. The platform also delivers real-time market trends, customer feedback, and consumer purchasing data to brands and manufacturers.

SEND: 10 Min Grocery Delivery

Seed Round in 2021
We are SEND App - 10 minute grocery delivery! Browse the aisles from the comfort of your home, avoid the crowds, eliminate the lines and return countless hours back into your day with SEND, Australia’s first exclusively online supermarket. Get groceries, household essentials, pet products, premium meats, beauty supplies and pretty much everything in between! All delivered to your door in 10 minutes. SEND is reinventing groceries and making shopping easy with access to all your favourite products, from brands you love and trust, available at your fingertips whenever you need. HOW IT WORKS: 1. Download the app 2. Enter your address 3. Browse and add products to your bag 4. Place your order 5. Enjoy groceries at your door in 10 minutes WHERE WE SEND SEND is growing fast and launching suburbs every week! Want us where you are? Download the app and join our waitlist. PAYMENT METHODS Pay your way! SEND supports Apple Pay so that you can place orders in just one tap. Never wait in line at a crowded supermarket again. 10 MINUTE DELIVERY Browse the aisles from the comfort of your home. Let us do the heavy lifting, literally! You can track your rider in real time, as they make their way to your delivery address. HAVE QUESTIONS? ASK US! Our support team is always here to help and can be reached at support@sendapp.com.au or visit send-app.io. Get 10 minute delivery on grocery items and more, download the app to try today! Proudly designed in Sydney, Australia by SEND.

Shopper

Series B in 2021
Shopper.com.br is a Brazilian startup that operates an online supermarket platform focused on automating the purchasing process for essential consumer products. By offering a range of items such as non-perishable food, beverages, cleaning products, toiletries, and more, Shopper aims to streamline the delivery of goods directly to consumers' homes. The company emphasizes efficiency by minimizing waste in the production and distribution chain, which in turn helps reduce prices for end consumers. Its innovative subscription model allows for predictable demand without the need for inventory, enabling Shopper to offer products at approximately 10% lower prices than traditional retail. Through its commitment to leveraging technology and maintaining a dedicated team, Shopper seeks to enhance the shopping experience, allowing consumers to save time and money on routine purchases.

TradeBay

Seed Round in 2021
TradeBay is an online platform facilitating global fruit trading. It connects buyers and sellers, expanding networks, opening new markets, and promoting safer, more transparent transactions.

Jabu

Seed Round in 2021
Jabu is an e-commerce platform that connects FMCG brands with retail shops in Southern Africa. It facilitates ordering, sourcing, stock management, and last-mile distribution for shop owners, while also providing data services to manufacturers and suppliers.

Chiper

Series A in 2020
Chiper is a leading B2B e-commerce platform that connects corner stores across Latin America. Operating in Colombia, Mexico, and soon Brazil, Chiper aggregates demand from thousands of stores to optimize supply chains, offering faster delivery, wider product selection, and competitive pricing.

Shopper

Series A in 2020
Shopper.com.br is a Brazilian startup that operates an online supermarket platform focused on automating the purchasing process for essential consumer products. By offering a range of items such as non-perishable food, beverages, cleaning products, toiletries, and more, Shopper aims to streamline the delivery of goods directly to consumers' homes. The company emphasizes efficiency by minimizing waste in the production and distribution chain, which in turn helps reduce prices for end consumers. Its innovative subscription model allows for predictable demand without the need for inventory, enabling Shopper to offer products at approximately 10% lower prices than traditional retail. Through its commitment to leveraging technology and maintaining a dedicated team, Shopper seeks to enhance the shopping experience, allowing consumers to save time and money on routine purchases.

MUNCH:ON

Series B in 2020
MUNCH:ON is a food tech startup that has cracked the subscription space in the UAE & KSA, focusing on offering meals from the best restaurants at a significant discount and with free delivery. The company has invested heavily in its scheduling, bundling and order prediction software which has enabled it to achieve massive cost savings for its restaurant partners that they then pass on to their users, often offering up to a 55% discount vs. restaurants' regular price. Whether it's employees ordering from their company's curated menu or users ordering for their families at home, the platform takes the usual hassle and cost out of food delivery in a financially (and environmentally) sustainable manner for all stakeholders

Verb Energy

Seed Round in 2019
Verb Energy is a company that develops caffeinated energy bars and related products. Founded in 2015 and based in Lexington, Massachusetts, the company offers simple, healthy energy snacks with a flagship caffeinated energy bar. The bars deliver sustained energy by combining caffeine from organic green tea with carbohydrates and protein for prolonged absorption, at an affordable price. Verb Energy focuses on everyday energy needs and emphasizes accessibility and taste in its product lineup.

Blume

Seed Round in 2019
Blume is a company based in North Vancouver, Canada, specializing in all-natural self-care products designed specifically for girls experiencing puberty. Founded in 2016 by Bunny and Taran Ghatrora, Blume offers a range of products that address the unique needs of this demographic, including meltdown acne oil, gentle face washes, natural deodorant, menstrual care items like organic tampons, and PMS relief oils. The company emphasizes the use of natural ingredients in its formulations and aims to provide a supportive and empowering experience for young women. Blume's products are available for purchase through its website, and the company also offers curated gift boxes.

MUNCH:ON

Series A in 2019
MUNCH:ON is a food tech startup that has cracked the subscription space in the UAE & KSA, focusing on offering meals from the best restaurants at a significant discount and with free delivery. The company has invested heavily in its scheduling, bundling and order prediction software which has enabled it to achieve massive cost savings for its restaurant partners that they then pass on to their users, often offering up to a 55% discount vs. restaurants' regular price. Whether it's employees ordering from their company's curated menu or users ordering for their families at home, the platform takes the usual hassle and cost out of food delivery in a financially (and environmentally) sustainable manner for all stakeholders

Yumi

Seed Round in 2019
Yumi is a company that specializes in providing science-based meal delivery services for infants and young children. It focuses on producing fresh, nutrient-dense, and low-sugar baby food designed to meet the dietary needs of various age groups. Yumi aims to help parents understand the nutritional value of what they are feeding their children, particularly during the crucial early years of development. By offering a convenient and health-oriented solution, Yumi supports parents in ensuring their children receive optimal nutrition for brain development and overall well-being.

The Essential

Pre Seed Round in 2017
The Essential, formerly Move, operates an online grocery platform that delivers a weekly box containing an entire week's worth of groceries, including dairy, meat, seafood, eggs, cheese, seasonal produce, and other essentials. The service is designed to make the food value chain more affordable and ethical by simplifying shopping and prioritizing quality and responsible sourcing that accommodates dietary restrictions.

Bulk MRO Industrial Supply

Seed Round in 2017
Bulk MRO Industrial Supply Pvt. Ltd. is a Mumbai-based distributor of maintenance, repair, and operations products. Established in 2016, the company offers a wide range of items including abrasives, adhesives, cleaning equipment, electrical and electronic products, fasteners, hand tools, and safety products. Serving various sectors such as automobile, chemical, FMCG, hospitality, manufacturing, mining, oil and gas, pharmaceuticals, and power, Bulk MRO acts as a global B2B platform for large corporations and government customers across North America, Europe, India, the Middle East, and Africa. The company positions itself as a one-stop shop for millions of products sourced from thousands of manufacturers.

Happy Meal

Seed Round in 2016
Happy Meal is a mobile application-based food delivery service specializing in healthy Chinese lunch boxes for professionals in China. Founded in 2014 and headquartered in Shanghai, the company caters primarily to college-educated professionals who seek convenient and nutritious meal options delivered directly to their doorsteps, often within 15 minutes. Customers can choose from a variety of meals that are delivered mainly to office buildings.

GrubMarket

Series B in 2016
GrubMarket, Inc. is an online marketplace that connects sellers with customers by offering a wide range of food and related products at wholesale prices. Founded in 2014 and based in San Francisco, California, GrubMarket specializes in organic, vegan, gluten-free items, fresh produce, snacks, beverages, pantry staples, home goods, health and beauty products, and items for pets and children. The company sources food from local farms, fisheries, commercial kitchens, and restaurants, emphasizing quality and sustainability. In addition to its marketplace, GrubMarket provides a Software-as-a-Service platform designed for food delivery services and also features a gaming application called GrubMarket FarmBox. As a significant player in the B2B eCommerce sector of the American food supply chain, GrubMarket leverages artificial intelligence to enhance its services and operations.
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