FJ Labs

FJ Labs is a venture capital firm based in New York, founded in 2015 by Fabrice Grinda. The firm is stage-agnostic, focusing on marketplaces and consumer-facing startups, with a particular emphasis on sectors such as B2B, B2C, financial services, mobile technology, advertisement technology, e-commerce, food technology, gaming, health technology, real estate technology, restaurant technology, ridesharing, SaaS, and virtual reality. FJ Labs invests primarily in seed and Series A rounds, with an investment range between $50,000 and $5,000,000. The firm has backed notable companies including Alibaba Group, Beepi, BrightRoll, Betterment, ADORE ME, and Earnest.

Matias Barbero

Venture Capital

Zineb Belghiti

Analyst

Camila Bustamante

Investor

William Guillouard

Operating Partner

Arne Halleraker

Partner

Erez Kalir

Venture Partner

Chris Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Founding Partner

Anshul Ruparell

Founder

Luke Skertich

Investor

Andrea Xu

Investor

Past deals in FMCG

Faks

Seed Round in 2023
Faks is an app development company that specializes in creating mobile applications for the pharmaceutical industry. Its primary product is an application designed to streamline communication between pharmacists and laboratories. The app enables users to send requests quickly, track the status of those requests, and address any complaints that may arise. By facilitating these interactions, Faks helps pharmacists maintain secure and efficient relationships with supplier laboratories, ultimately enhancing the overall workflow within the pharmaceutical sector.

Astro

Series B in 2022
Astro Indonesia is a quick commerce start-up that specializes in on-demand grocery delivery. The platform offers a wide range of products, including fresh fruits and vegetables, dairy, meat, seafood, medicines, stationery, and snacks, allowing consumers to purchase essential items conveniently. By focusing on delivering groceries within a specified timeframe, Astro aims to provide an affordable and efficient shopping experience for its customers.

Umamicart

Seed Round in 2021
Operator of an online grocery store intended to deliver Asian products and ingredients. The company's store specializes in the retailing of Asian vegetables, fresh fruits, cuts of meat, pantry staples, rice, noodles, and more, enabling consumers to get a well-curated selection of Asian groceries, delivered to their door.

Favo

Series A in 2021
Favo is a supermarket shopping community that connects local entrepreneurs and neighbors.

Favo

Series A in 2021
Favo is a supermarket shopping community that connects local entrepreneurs and neighbors.

Powerhouse91

Seed Round in 2021
Powerhouse91 operates as an eCommerce roll-up platform. Powerhouse91's business model relies on identifying high-potential consumer brands, acquiring, and scaling them through growth capital, shared resources, and e-commerce focused optimizations.

Alerzo

Series A in 2021
Alerzo operates an on-demand inventory distribution platform designed to connect small informal retailers with fast-moving consumer goods (FMCGs). The company provides a range of services, including real-time market trends, customer feedback, and consumer purchasing data, which assist retailers in discovering, purchasing, and managing their store inventories efficiently. By offering these insights, Alerzo aims to streamline the supply chain for small businesses and enhance their decision-making processes in a competitive market.

Daki

Venture Round in 2021
Operator of a grocery delivery application platform intended to offer multi-category grocery supplies to customers. The company's platform acts as a digital supermarket to offer day-to-day necessities and also provides home delivery services, enabling users to easily order from their homes via a mobile application.

Razor Group

Venture Round in 2021
Operator of a consumer goods holding company intended to invest and buy profitable brands. The company's marketplace combines advanced data analytics and custom-built technology, an optimized M&A process and in-house e-commerce and finance expertise to find suitable acquisition targets, enabling brands to scale profitable and demonstrate category leadership, better-quality products and customer reviews.

Shopper

Series B in 2021
Industry leading NPS, Shopper.com.br is the best replenishment system for Brazilian consumers. "Reducing our loss of time and money with repetitive activities" Shopper.com.br is a startup whose mission is to build a more efficient world, where essential products arrive at people's homes as easily as water arrives at the tap. Our view of "efficiency" is complete: we look at both the waste of resources along the production and distribution chain of products and services (which generate unnecessarily high prices for the final consumer), and the waste of resources and time that end consumers spend to find, buy and enjoy these products and services. Our mission is to build a more efficient world in this direction. A world where people lose less money and time with monotonous, routine, everyday, unnecessary activities. We want to build such a world using innovative technology and business models, always with highly qualified and committed people on the team. Our first challenge is to improve the efficiency of the distribution chain and supply of essential consumer products: cleaning products, personal hygiene and non-perishable food. We do this through our online platform for monthly sales and deliveries of grocery products. Our recurrence model allows us to have no inventory and have high predictability of demand, generating efficiency, which is passed on to consumers in the form of lower prices (~10% cheaper).

Creative Fabrica

Series A in 2021
Creative Fabrica B.V. is an online platform that specializes in selling fonts, graphics, and craft designs through a subscription model, making premium content from leading designers accessible at affordable prices. Founded in 2016 and based in Amsterdam, the company also allows designers to sell their creations on its portal. In addition to its extensive library of digital crafts and designs, Creative Fabrica offers a suite of creative tools, including Fontcloud for font management, Shapecloud for generating custom words, and Webfont for converting font files into web-compatible formats. The platform aims to reduce project costs and enhance productivity for its users by providing a diverse range of graphic design products.

Razor Group

Venture Round in 2020
Operator of a consumer goods holding company intended to invest and buy profitable brands. The company's marketplace combines advanced data analytics and custom-built technology, an optimized M&A process and in-house e-commerce and finance expertise to find suitable acquisition targets, enabling brands to scale profitable and demonstrate category leadership, better-quality products and customer reviews.

Scalefast

Series B in 2020
Scalefast is a digital commerce solution that simplifies and streamlines e-Commerce for inspirational brands. The company uses a powerful combination of Artificial Intelligence and e-Commerce expertise. It provides the infrastructure and full-service business operations necessary to scale quickly and increase revenue, with everything needed under one roof. Scalefast takes the complexity out of digital commerce for brands in the entertainment, consumer goods, and fashion industries. It is based in Los Angeles, with offices in Paris and Madrid, and was founded in 2014.

Shopper

Series A in 2020
Industry leading NPS, Shopper.com.br is the best replenishment system for Brazilian consumers. "Reducing our loss of time and money with repetitive activities" Shopper.com.br is a startup whose mission is to build a more efficient world, where essential products arrive at people's homes as easily as water arrives at the tap. Our view of "efficiency" is complete: we look at both the waste of resources along the production and distribution chain of products and services (which generate unnecessarily high prices for the final consumer), and the waste of resources and time that end consumers spend to find, buy and enjoy these products and services. Our mission is to build a more efficient world in this direction. A world where people lose less money and time with monotonous, routine, everyday, unnecessary activities. We want to build such a world using innovative technology and business models, always with highly qualified and committed people on the team. Our first challenge is to improve the efficiency of the distribution chain and supply of essential consumer products: cleaning products, personal hygiene and non-perishable food. We do this through our online platform for monthly sales and deliveries of grocery products. Our recurrence model allows us to have no inventory and have high predictability of demand, generating efficiency, which is passed on to consumers in the form of lower prices (~10% cheaper).

Frubana

Series A in 2020
Frubana S.A.S. is a Bogotá-based B2B platform established in 2018 that specializes in providing fruits, vegetables, and other agricultural products to restaurants and small retailers in Latin America. By eliminating intermediaries in the food supply chain, Frubana enhances price transparency and reduces barriers to trade, allowing restaurants to source ingredients directly from producers. The company operates an online store that facilitates logistics and builds trust within the marketplace, ensuring that clients have access to quality food products efficiently.

Umamicart

Pre Seed Round in 2020
Operator of an online grocery store intended to deliver Asian products and ingredients. The company's store specializes in the retailing of Asian vegetables, fresh fruits, cuts of meat, pantry staples, rice, noodles, and more, enabling consumers to get a well-curated selection of Asian groceries, delivered to their door.

Freightwalla

Series A in 2019
Freightwalla is an international freight forwarder that offers a comprehensive digital platform for managing global logistics operations. The platform provides various online tools, including instant quotations for shipments, shipment planning, digital workflow management, and real-time tracking. It also features online document management, sailing schedules, and smart reporting, which enhance transparency and efficiency in the supply chain process. By streamlining logistics operations, Freightwalla enables businesses to optimize their end-to-end costing and improve overall visibility in the shipping and logistics industry.

PopChef

Series A in 2019
PopChef is an online on-demand food delivery platform that specializes in providing handmade meals to customers. Launched at the Paris Founders Event in Winter 2015, the company focuses on delivering fresh and seasonal products quickly, within a few minutes of ordering. Its offerings are designed to cater to both office and home consumers, ensuring that meals are not only flavorful but also fairly priced and environmentally conscious. PopChef emphasizes sustainability by using biodegradable packaging made from sugarcane, reflecting its commitment to reducing environmental impact while satisfying customer demand for quality food.

Frubana

Seed Round in 2019
Frubana S.A.S. is a Bogotá-based B2B platform established in 2018 that specializes in providing fruits, vegetables, and other agricultural products to restaurants and small retailers in Latin America. By eliminating intermediaries in the food supply chain, Frubana enhances price transparency and reduces barriers to trade, allowing restaurants to source ingredients directly from producers. The company operates an online store that facilitates logistics and builds trust within the marketplace, ensuring that clients have access to quality food products efficiently.

Cityfurnish

Seed Round in 2019
Cityfurnish is an online furniture rental platform founded in 2015 and headquartered in Gurgaon, Haryana. The company specializes in offering a diverse range of household goods, including modern and contemporary wooden furniture, appliances, and fitness equipment. Through its platform, Cityfurnish provides consumers with access to slightly used and refurbished products on a convenient monthly rental basis, making quality furnishings more affordable and accessible. The service is designed to cater to the needs of individuals seeking flexible and cost-effective solutions for their home and lifestyle requirements.

PopChef

Seed Round in 2019
PopChef is an online on-demand food delivery platform that specializes in providing handmade meals to customers. Launched at the Paris Founders Event in Winter 2015, the company focuses on delivering fresh and seasonal products quickly, within a few minutes of ordering. Its offerings are designed to cater to both office and home consumers, ensuring that meals are not only flavorful but also fairly priced and environmentally conscious. PopChef emphasizes sustainability by using biodegradable packaging made from sugarcane, reflecting its commitment to reducing environmental impact while satisfying customer demand for quality food.

GoZefo

Venture Round in 2018
Zefo, an early stage eCommerce startup committed to giving buyers and sellers an absolutely hassle free used furniture shopping experience.

Foodza

Seed Round in 2018
Foodza is a B2B food-distribution platform that connects farmers, food producers and importers directly with Retail and HoReCa businesses across CIS region. We are creating an innovative technology-driven logistics platform that enables on-demand harvesting of vegetables, fruits and also meat and dairy production. Foodza provides mobile-app and web-based interfaces that help farmers interact directly with retailers in a fast and easy way, and we also manage "door-to-door" logistics and fulfillment solutions inspired by the on-demand power of internet applications. Our mission is to remove all middlemen in the food supply industry, return farmers higher income and provide retailers with higher quality fresh produce.

Fynd

Series A in 2017
Fynd, operated by Shopsense Retail Technologies Private Limited, is a mobile shopping application based in Mumbai, India, that specializes in lifestyle products from branded stores. Launched in 2012 and rebranded in 2015, Fynd offers a unique online shopping experience by providing real-time inventory access to over 9,000 physical stores, allowing customers to browse and discover the latest fashion trends. The company has raised significant funding, including a Series C round led by Google, which has been utilized to enhance customer engagement and expand its product offerings. With a comprehensive inventory of over 1.5 million items, Fynd serves a growing clientele across India, leveraging technology and APIs to streamline its operations and improve service delivery. As a subsidiary of Reliance Industrial Investments and Holdings Limited, Fynd continues to strengthen its position in the competitive fashion e-commerce landscape.

Bulk MRO

Seed Round in 2017
Bulk MRO Industrial Supply Pvt. Ltd. is a Mumbai-based distributor of maintenance, repair, and operations products, established in 2016. The company offers an extensive range of over 1,400,000 products across 32 categories, sourced from 5,000 domestic and international brands. Its product lineup includes abrasives, adhesives, cleaning equipment, electrical equipment, fasteners, hand tools, hydraulics, lab supplies, lighting products, office supplies, power tools, and safety products. Bulk MRO serves a diverse array of sectors, including automobile, chemical, fast-moving consumer goods, hospitality, manufacturing, mining, oil and gas, pharmaceuticals, and power. With roots in businesses supplying the industrial market for over 30 years, Bulk MRO aims to meet the needs of multinational corporations, public sector undertakings, and various corporate clients in India.

Move

Pre Seed Round in 2017
We're building a brand new supermarket. We work with award-winning producers to make our own brand of supermarket products and ship them straight to our customers.

Happy Meal

Seed Round in 2016
Happy Meal is a mobile-based service that specializes in delivering healthy lunch boxes to college-educated professionals in Shanghai, China. Founded in 2014, the company offers an on-demand platform where customers can select from a variety of meal options tailored to their preferences. Deliveries are made primarily to office buildings, ensuring that meals arrive within a quick timeframe of 15 minutes. By focusing on convenience and health, Happy Meal caters to the fast-paced lifestyle of urban professionals in China.

GrubMarket

Series B in 2016
GrubMarket, Inc. operates an online marketplace that connects sellers of food and related items with customers, offering a wide range of products at wholesale prices. The marketplace features organic, vegan, gluten-free foods, fresh produce, snacks, beverages, pantry items, home goods, health and beauty products, as well as items for babies, pets, and specialty diets like non-GMO and paleo. GrubMarket sources products from local farms, fisheries, commercial kitchens, certified home kitchens, and restaurants, ensuring a diverse selection for its customers. Additionally, the company provides a Software-as-a-Service platform for food delivery services and has developed GrubMarket FarmBox, a gaming application. Founded in 2014, GrubMarket is headquartered in Newark, California, with an additional office in San Francisco.
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