FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Investor

Zineb Belghiti

Operations Associate

William Guillouard

Operating Partner

Arne Halleraker

Principal

Christopher Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Co-Founder

Güimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Past deals in Fish

Fishbrain

Secondary Market in 2023
FishBrain AB, established in 2009 and headquartered in Stockholm, Sweden, develops a mobile application that serves as a social network, commerce platform, and tool for sport fishing enthusiasts. The Fishbrain app connects anglers, enables users to track and share personal statistics, provides fishing forecasts, and offers an interactive map to discover new fishing spots and see real-time catch data. It also promotes responsible fishing practices, such as catch and release, and sustainable harvesting. The app is available on both the App Store and Google Play.

Klarys

Series A in 2023
Klarys is a digital eProcurement platform tailored to address the unique challenges of the fresh food supply chain, including seafood. It serves various stakeholders such as suppliers, producers, central purchasing agencies, stores, wholesalers, and processors. The platform simplifies and digitizes the purchasing processes for fresh food, enhancing operational efficiency and ensuring data reliability from end to end. By facilitating real-time trading and logistics management, Klarys helps improve product quality and reduce costs for all participants. Its comprehensive solution is designed to support users in meeting corporate social responsibility commitments while optimizing their fresh food purchasing and performance management.

Klarys

Series A in 2021
Klarys is a digital eProcurement platform tailored to address the unique challenges of the fresh food supply chain, including seafood. It serves various stakeholders such as suppliers, producers, central purchasing agencies, stores, wholesalers, and processors. The platform simplifies and digitizes the purchasing processes for fresh food, enhancing operational efficiency and ensuring data reliability from end to end. By facilitating real-time trading and logistics management, Klarys helps improve product quality and reduce costs for all participants. Its comprehensive solution is designed to support users in meeting corporate social responsibility commitments while optimizing their fresh food purchasing and performance management.

La Belle Vie

Secondary Market in 2021
La Belle Vie is an online grocery store based in Paris, France, specializing in the delivery of a wide range of supermarket goods directly to consumers' doorsteps within a few hours. The company offers a diverse selection of products, including fresh, organic, and artisan items, as well as basic groceries such as meat, fish, and vegetables. By developing its tools in-house, including an enterprise resource planning system, a warehouse management service, and a delivery management service, La Belle Vie ensures efficient operations and reliable service. This approach enables customers to conveniently access their daily grocery needs at an affordable cost.

La Belle Vie

Venture Round in 2020
La Belle Vie is an online grocery store based in Paris, France, specializing in the delivery of a wide range of supermarket goods directly to consumers' doorsteps within a few hours. The company offers a diverse selection of products, including fresh, organic, and artisan items, as well as basic groceries such as meat, fish, and vegetables. By developing its tools in-house, including an enterprise resource planning system, a warehouse management service, and a delivery management service, La Belle Vie ensures efficient operations and reliable service. This approach enables customers to conveniently access their daily grocery needs at an affordable cost.

Klarys

Series A in 2019
Klarys is a digital eProcurement platform tailored to address the unique challenges of the fresh food supply chain, including seafood. It serves various stakeholders such as suppliers, producers, central purchasing agencies, stores, wholesalers, and processors. The platform simplifies and digitizes the purchasing processes for fresh food, enhancing operational efficiency and ensuring data reliability from end to end. By facilitating real-time trading and logistics management, Klarys helps improve product quality and reduce costs for all participants. Its comprehensive solution is designed to support users in meeting corporate social responsibility commitments while optimizing their fresh food purchasing and performance management.

Klarys

Venture Round in 2018
Klarys is a digital eProcurement platform tailored to address the unique challenges of the fresh food supply chain, including seafood. It serves various stakeholders such as suppliers, producers, central purchasing agencies, stores, wholesalers, and processors. The platform simplifies and digitizes the purchasing processes for fresh food, enhancing operational efficiency and ensuring data reliability from end to end. By facilitating real-time trading and logistics management, Klarys helps improve product quality and reduce costs for all participants. Its comprehensive solution is designed to support users in meeting corporate social responsibility commitments while optimizing their fresh food purchasing and performance management.

Mystery Tackle Box

Venture Round in 2017
Mystery Tackle Box, a subsidiary of Catch Co., provides a monthly subscription service that delivers fishing products directly to anglers. Founded in 2012 and based in Chicago, Illinois, it connects users with an array of fishing supplies, including lures, jigs, spinner baits, terminal tackle, and accessories, tailored to various fishing specialties such as bass, panfish, and inshore saltwater. The subscription plans feature a variety of items packed into a "mystery box," allowing users to discover new products while also receiving additional resources like fishing magazines, stickers, and access to contests. In addition to the subscription service, Mystery Tackle Box also offers gift subscriptions, apparel, and specialty boxes available for purchase online.

Fishbrain

Seed Round in 2017
FishBrain AB, established in 2009 and headquartered in Stockholm, Sweden, develops a mobile application that serves as a social network, commerce platform, and tool for sport fishing enthusiasts. The Fishbrain app connects anglers, enables users to track and share personal statistics, provides fishing forecasts, and offers an interactive map to discover new fishing spots and see real-time catch data. It also promotes responsible fishing practices, such as catch and release, and sustainable harvesting. The app is available on both the App Store and Google Play.

Fishbrain

Series B in 2017
FishBrain AB, established in 2009 and headquartered in Stockholm, Sweden, develops a mobile application that serves as a social network, commerce platform, and tool for sport fishing enthusiasts. The Fishbrain app connects anglers, enables users to track and share personal statistics, provides fishing forecasts, and offers an interactive map to discover new fishing spots and see real-time catch data. It also promotes responsible fishing practices, such as catch and release, and sustainable harvesting. The app is available on both the App Store and Google Play.
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