FJ Labs

Founded in 2015, FJ Labs is a New York-based venture capital firm focusing on stage-agnostic investments in marketplaces and consumer-facing startups. Their investment range varies from $50,000 to $5,000,000, typically at seed or series A stages.

Matias Barbero

Investor

Zineb Belghiti

Analyst

Agapitos Diakogiannis

Investor

Fabrice Grinda

Partner

William Guillouard

Venture Partner

Arne Halleraker

Partner

Christopher Keshian

Investor

Ariel Lebowits

CFO

Mark Lurie

Venture Partner

Jose Marin

Partner

Daniel Simon

Venture Partner

Luke Skertich

Investor

Guimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Andrea Xu

Investor

Past deals in Fruits and Vegetables

Manzana Verde

Pre Seed Round in 2023
Manzana Verde offers balanced meal delivery services tailored to customers' nutritional goals. Operating in Piura, Lima, and Mexico City, they provide monthly subscription plans that combine dietary advice with nutritious meals.

Umamicart

Seed Round in 2021
Umamicart is an online grocery delivery service based in New York, founded by Andrea Xu. The company specializes in providing a curated selection of Asian products and ingredients, including fresh vegetables, fruits, meats, tofu, seafood, noodles, rice, and a variety of pantry staples. In addition to staple items, Umamicart offers recipe inspirations and occasion-specific kits designed for cooking activities such as holiday meals, DIY sushi nights, hotpot gatherings, and dumpling-making. By focusing on Asian groceries, Umamicart enables consumers to conveniently access a diverse range of ingredients essential for preparing authentic Asian dishes, all delivered directly to their homes.

Manzana Verde

Convertible Note in 2021
Manzana Verde offers balanced meal delivery services tailored to customers' nutritional goals. Operating in Piura, Lima, and Mexico City, they provide monthly subscription plans that combine dietary advice with nutritious meals.

Manzana Verde

Seed Round in 2021
Manzana Verde offers balanced meal delivery services tailored to customers' nutritional goals. Operating in Piura, Lima, and Mexico City, they provide monthly subscription plans that combine dietary advice with nutritious meals.

La Belle Vie

Secondary Market in 2021
La Belle Vie is an online grocery store based in Paris, France, specializing in the delivery of a wide range of supermarket goods directly to consumers' doorsteps within a few hours. The company offers a diverse selection of products, including fresh, organic, and artisan items, as well as basic groceries such as meat, fish, and vegetables. By developing its tools in-house, including an enterprise resource planning system, a warehouse management service, and a delivery management service, La Belle Vie ensures efficient operations and reliable service. This approach enables customers to conveniently access their daily grocery needs at an affordable cost.

La Belle Vie

Venture Round in 2020
La Belle Vie is an online grocery store based in Paris, France, specializing in the delivery of a wide range of supermarket goods directly to consumers' doorsteps within a few hours. The company offers a diverse selection of products, including fresh, organic, and artisan items, as well as basic groceries such as meat, fish, and vegetables. By developing its tools in-house, including an enterprise resource planning system, a warehouse management service, and a delivery management service, La Belle Vie ensures efficient operations and reliable service. This approach enables customers to conveniently access their daily grocery needs at an affordable cost.

Frubana

Series A in 2020
Frubana is a digital platform based in Bogotá, Colombia, founded in 2018, that serves as a one-stop shop for restaurants by connecting them directly with agricultural producers and suppliers. The company facilitates the buying and selling of food products, enabling restaurants to source ingredients directly from farmers without intermediaries, which enhances price transparency and reduces trade barriers. Additionally, Frubana provides tools for restaurants to digitize their operations, including the creation of virtual menus that can be easily shared with customers through QR codes. By streamlining the supply chain, Frubana aims to support small retailers and restaurants in accessing fresh agricultural products efficiently.

Umamicart

Pre Seed Round in 2020
Umamicart is an online grocery delivery service based in New York, founded by Andrea Xu. The company specializes in providing a curated selection of Asian products and ingredients, including fresh vegetables, fruits, meats, tofu, seafood, noodles, rice, and a variety of pantry staples. In addition to staple items, Umamicart offers recipe inspirations and occasion-specific kits designed for cooking activities such as holiday meals, DIY sushi nights, hotpot gatherings, and dumpling-making. By focusing on Asian groceries, Umamicart enables consumers to conveniently access a diverse range of ingredients essential for preparing authentic Asian dishes, all delivered directly to their homes.

Frubana

Seed Round in 2019
Frubana is a digital platform based in Bogotá, Colombia, founded in 2018, that serves as a one-stop shop for restaurants by connecting them directly with agricultural producers and suppliers. The company facilitates the buying and selling of food products, enabling restaurants to source ingredients directly from farmers without intermediaries, which enhances price transparency and reduces trade barriers. Additionally, Frubana provides tools for restaurants to digitize their operations, including the creation of virtual menus that can be easily shared with customers through QR codes. By streamlining the supply chain, Frubana aims to support small retailers and restaurants in accessing fresh agricultural products efficiently.

Foodza

Seed Round in 2018
Foodza is a B2B food distribution platform that connects farmers, food producers, and importers directly with retail and HoReCa businesses across the CIS region. The company has developed an innovative technology-driven logistics platform that facilitates on-demand harvesting of vegetables, fruits, meat, and dairy products. Foodza provides mobile and web-based interfaces that allow farmers to engage with retailers efficiently, thereby removing intermediaries in the food supply chain. This direct interaction enables farmers to achieve higher incomes while offering retailers access to higher quality fresh produce. Additionally, Foodza manages comprehensive logistics and fulfillment solutions inspired by the on-demand capabilities of internet applications.

Proven Winners

Pre Seed Round in 2018
Proven Winners is a premium plant brand that supplies plants and gardening products to garden centers. The company curates a selection of trialed and tested flowering plants known for vivid colors, long bloom cycles, and low-maintenance care, helping customers create striking gardens. It also provides guidance to gardeners through articles, newsletters, and videos that teach planning and maintenance for successful gardening.
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