FJ Labs

FJ Labs is a venture capital firm based in New York, founded in 2015 by Fabrice Grinda. The firm is stage-agnostic, focusing on marketplaces and consumer-facing startups, with a particular emphasis on sectors such as B2B, B2C, financial services, mobile technology, advertisement technology, e-commerce, food technology, gaming, health technology, real estate technology, restaurant technology, ridesharing, SaaS, and virtual reality. FJ Labs invests primarily in seed and Series A rounds, with an investment range between $50,000 and $5,000,000. The firm has backed notable companies including Alibaba Group, Beepi, BrightRoll, Betterment, ADORE ME, and Earnest.

Matias Barbero

Venture Capital

Zineb Belghiti

Analyst

Camila Bustamante

Investor

William Guillouard

Operating Partner

Arne Halleraker

Partner

Erez Kalir

Venture Partner

Chris Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Founding Partner

Anshul Ruparell

Founder

Luke Skertich

Investor

Andrea Xu

Investor

Past deals in Furniture

ROOM

Series A in 2023
ROOM is rethinking the modern workplace through affordable, sustainable and flexible solutions that make more room for people at work by designing modular and creative office products that help companies of all sizes build a better work environment. Launched in May 2018 by serial entrepreneurs Brian Chen and Morten Meisner-Jensen, ROOM is backed by Slow Ventures, a leading venture capital firm that was one of the original investors in Casper. Honored by TIME Magazine as one of the Best Inventions of 2018, ROOM is already building the workplace of tomorrow for over 1,500 customers ranging from high-growth start-ups to Fortune 500 companies including Nike, Google, NASA, Salesforce, Uber, Shopify, Wayfair, and more. Learn more about ROOM at www.room.com.

GAIA

Series C in 2021
GAIA operates a prominent e-commerce platform for furniture in Mexico, providing a diverse selection of high-quality products that includes sofas, chairs, drawers, dressers, bureaus, tables, desks, rugs, lamps, textiles, paintings, and various accessories. The company showcases a range of styles, from contemporary to traditional, artisan, industrial, and retro, catering to a wide array of consumer preferences. By offering well-crafted home furnishing products at affordable prices, GAIA aims to enhance the shopping experience for customers seeking to furnish their spaces.

NADUVI

Series A in 2021
Developer of a curated online marketplace intended to sell overstock interior designing products from various brands. The company's marketplace charges a fee from brands to sell their products and these products include furniture, bathroom fittings, and designer lights and receive updates on the collections, enabling customers to realize their conceptualized interior decoration using furniture and decorative accessories.

ROOM

Series A in 2020
ROOM is rethinking the modern workplace through affordable, sustainable and flexible solutions that make more room for people at work by designing modular and creative office products that help companies of all sizes build a better work environment. Launched in May 2018 by serial entrepreneurs Brian Chen and Morten Meisner-Jensen, ROOM is backed by Slow Ventures, a leading venture capital firm that was one of the original investors in Casper. Honored by TIME Magazine as one of the Best Inventions of 2018, ROOM is already building the workplace of tomorrow for over 1,500 customers ranging from high-growth start-ups to Fortune 500 companies including Nike, Google, NASA, Salesforce, Uber, Shopify, Wayfair, and more. Learn more about ROOM at www.room.com.

HomeLane

Series D in 2019
HomeLane is a home interior company focused on serving the urban Indian middle class by providing a comprehensive end-to-end platform for home design and furnishings. The company has successfully delivered over 4,000 projects nationwide, showcasing its extensive experience in creating personalized interior spaces. HomeLane offers a wide range of services, including interior design, modular furniture, and decor products, along with additional services such as painting, appliances, and home automation. Customers benefit from the ability to visualize various design options in three dimensions and receive instant quotes, all at no extra cost for design services, making the process of transforming their homes both efficient and tailored to individual preferences.

Envizzo

Seed Round in 2019
Envizzo Inc. is an online marketplace based in New York that specializes in the rental and sale of home furnishing products, including furniture, appliances, and consumer electronics. Established in 2016, the company serves real estate developers and large property managers by providing over 40,000 curated products from more than 300 partners. In addition to its product offerings, Envizzo also delivers a range of services such as interior design, logistics, installation, and furniture staging. Through these services, the company aims to assist clients in efficiently furnishing and decorating both commercial and residential properties, helping them save time and money while enhancing their spaces.

Cityfurnish

Seed Round in 2019
Cityfurnish is an online furniture rental platform founded in 2015 and headquartered in Gurgaon, Haryana. The company specializes in offering a diverse range of household goods, including modern and contemporary wooden furniture, appliances, and fitness equipment. Through its platform, Cityfurnish provides consumers with access to slightly used and refurbished products on a convenient monthly rental basis, making quality furnishings more affordable and accessible. The service is designed to cater to the needs of individuals seeking flexible and cost-effective solutions for their home and lifestyle requirements.

Envizzo

Pre Seed Round in 2018
Envizzo Inc. is an online marketplace based in New York that specializes in the rental and sale of home furnishing products, including furniture, appliances, and consumer electronics. Established in 2016, the company serves real estate developers and large property managers by providing over 40,000 curated products from more than 300 partners. In addition to its product offerings, Envizzo also delivers a range of services such as interior design, logistics, installation, and furniture staging. Through these services, the company aims to assist clients in efficiently furnishing and decorating both commercial and residential properties, helping them save time and money while enhancing their spaces.

GoZefo

Venture Round in 2018
Zefo, an early stage eCommerce startup committed to giving buyers and sellers an absolutely hassle free used furniture shopping experience.

Vivense

Series D in 2018
Vivense is a Turkish online furniture retailer that connects customers with various furniture manufacturers. The company offers a diverse range of products, including sofas, chairs, tables, beds, and cupboards, through its e-commerce platform and physical showrooms. By providing an extensive selection of interior design products, Vivense enables customers to enhance their living spaces. Additionally, the company supports convenience by allowing clients to order their desired furniture items online and offers free delivery for select products.

GAIA

Series A in 2016
GAIA operates a prominent e-commerce platform for furniture in Mexico, providing a diverse selection of high-quality products that includes sofas, chairs, drawers, dressers, bureaus, tables, desks, rugs, lamps, textiles, paintings, and various accessories. The company showcases a range of styles, from contemporary to traditional, artisan, industrial, and retro, catering to a wide array of consumer preferences. By offering well-crafted home furnishing products at affordable prices, GAIA aims to enhance the shopping experience for customers seeking to furnish their spaces.

eve Sleep

Seed Round in 2015
Eve was created to challenge everything the sleepy mattress industry represents. As such, it is more than a mattress. It is a pioneer for change, an advocate for ease and a champion for fairness. They created eve to revolutionise every aspect of buying one of the most important items in your home.

Havenly

Seed Round in 2015
Havenly, Inc. specializes in providing online interior design services that cater to a diverse range of budgets. Founded in 2013 and headquartered in Denver, Colorado, with an additional location in Boston, Massachusetts, Havenly connects users with professional interior designers who create personalized designs based on individual style and space. Clients complete online style surveys and can upload photos of their spaces for consultation. Following the design process, users can purchase furniture and decorative items directly through Havenly's platform, which features a wide selection from numerous retailers at competitive prices. The company is recognized as a leading player in the online interior design market, working with a large network of vetted designers across the United States.

AptDeco

Seed Round in 2014
AptDeco, Inc. is an online marketplace that facilitates the buying and selling of pre-owned home furnishings. Founded in 2013 and based in New York, the platform allows users to browse a wide range of items, including sofas, chairs, tables, beds, and home accessories. AptDeco streamlines the furniture exchange process by providing a trusted community of buyers and sellers, along with pre-arranged pick-up and delivery services, and a secure payment system. This comprehensive approach aims to enhance the experience of discovering and acquiring quality used furniture while minimizing the associated challenges.
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