FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.
GAIA operates a prominent e-commerce platform for furniture in Mexico, providing a diverse selection of high-quality products that includes sofas, chairs, drawers, dressers, bureaus, tables, desks, rugs, lamps, textiles, paintings, and various accessories. The company showcases a range of styles, from contemporary to traditional, artisan, industrial, and retro, catering to a wide array of consumer preferences. By offering well-crafted home furnishing products at affordable prices, GAIA aims to enhance the shopping experience for customers seeking to furnish their spaces.
Doocan
Convertible Note in 2023
Doocan operates an online B2B marketplace that connects global buyers with Indian manufacturers. By leveraging advanced technology and a comprehensive supplier network, the platform facilitates trade for businesses of all sizes. Doocan offers features such as product listings, supplier profiles, and secure payment options, ensuring a seamless experience for users. The marketplace primarily focuses on providing high-quality furniture craftsmanship and end-to-end services, making it easier for businesses to engage with manufacturers and streamline their procurement processes.
ROOM
Series A in 2023
ROOM is a startup that specializes in reshaping the modern workspace. It designs a modern workplace system through flexible alternatives that make more room for people at work and also build prefabricated, self-assembled, sound-proofed, ventilated, and powered booths. It enables users to make extra room in the budget without compromising quality and provides employees with a place to take a video call or get some uninterrupted time to focus on work. The company was co-founded by Morten Meisner-Jensen and Brian Chen in 2018.
CommerceBear
Seed Round in 2022
CommerceBear is a vertical SaaS platform that specializes in providing e-commerce technology tools for the furniture and home brands sector. The platform enables users to automate product listings on various furniture marketplaces, facilitating multichannel publishing. By offering an automated inventory solution, CommerceBear allows furniture wholesalers to synchronize their entire product catalog across major marketplaces. This capability helps optimize and enhance product listings, ultimately driving revenue and streamlining end-to-end e-commerce operations through a unified interface.
NADUVI
Convertible Note in 2022
Naduvi is an online marketplace specializing in furniture and interior products from a variety of top brands. The platform focuses on selling overstock items, allowing customers to access high-quality home and living products at competitive prices. By facilitating direct orders from sellers to customers, Naduvi streamlines the distribution process, reducing costs associated with intermediaries such as distributors and warehouses. The marketplace charges brands a fee to list their products, which include furniture, bathroom fittings, and designer lighting. This approach not only benefits customers by providing a wide selection of products but also supports brands in managing their excess inventory effectively.
Pivot Furniture
Pre Seed Round in 2022
Pivot is a better way to furnish your home. Make high quality furniture a smart decision for every experience of your life.
GAIA
Series C in 2021
GAIA operates a prominent e-commerce platform for furniture in Mexico, providing a diverse selection of high-quality products that includes sofas, chairs, drawers, dressers, bureaus, tables, desks, rugs, lamps, textiles, paintings, and various accessories. The company showcases a range of styles, from contemporary to traditional, artisan, industrial, and retro, catering to a wide array of consumer preferences. By offering well-crafted home furnishing products at affordable prices, GAIA aims to enhance the shopping experience for customers seeking to furnish their spaces.
NADUVI
Series A in 2021
Naduvi is an online marketplace specializing in furniture and interior products from a variety of top brands. The platform focuses on selling overstock items, allowing customers to access high-quality home and living products at competitive prices. By facilitating direct orders from sellers to customers, Naduvi streamlines the distribution process, reducing costs associated with intermediaries such as distributors and warehouses. The marketplace charges brands a fee to list their products, which include furniture, bathroom fittings, and designer lighting. This approach not only benefits customers by providing a wide selection of products but also supports brands in managing their excess inventory effectively.
ROOM
Series A in 2020
ROOM is a startup that specializes in reshaping the modern workspace. It designs a modern workplace system through flexible alternatives that make more room for people at work and also build prefabricated, self-assembled, sound-proofed, ventilated, and powered booths. It enables users to make extra room in the budget without compromising quality and provides employees with a place to take a video call or get some uninterrupted time to focus on work. The company was co-founded by Morten Meisner-Jensen and Brian Chen in 2018.
HomeLane
Series D in 2019
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.
Envizzo
Seed Round in 2019
Envizzo Inc. is an online marketplace established in 2016 and based in New York, specializing in the rental and sale of home furnishing products, including furniture, appliances, and consumer electronics. The platform serves real estate developers and property managers by providing a curated selection of over 40,000 products from more than 300 partners. In addition to its extensive product offerings, Envizzo offers services such as interior design, logistics, installation, and white glove delivery and assembly, aimed at enhancing the furnishing and decoration process for both commercial and residential properties. Through its comprehensive approach, Envizzo seeks to simplify the experience of curating and designing living and working spaces.
Cityfurnish
Seed Round in 2019
Cityfurnish is an online furniture rental platform founded in 2015 and headquartered in Gurgaon, Haryana. The company specializes in offering a diverse range of household goods, including modern and contemporary wooden furniture, appliances, and fitness equipment. Through its platform, Cityfurnish provides consumers with access to slightly used and refurbished products on a convenient monthly rental basis, making quality furnishings more affordable and accessible. The service is designed to cater to the needs of individuals seeking flexible and cost-effective solutions for their home and lifestyle requirements.
Envizzo
Pre Seed Round in 2018
Envizzo Inc. is an online marketplace established in 2016 and based in New York, specializing in the rental and sale of home furnishing products, including furniture, appliances, and consumer electronics. The platform serves real estate developers and property managers by providing a curated selection of over 40,000 products from more than 300 partners. In addition to its extensive product offerings, Envizzo offers services such as interior design, logistics, installation, and white glove delivery and assembly, aimed at enhancing the furnishing and decoration process for both commercial and residential properties. Through its comprehensive approach, Envizzo seeks to simplify the experience of curating and designing living and working spaces.
GoZefo
Venture Round in 2018
Zefo, an early stage eCommerce startup committed to giving buyers and sellers an absolutely hassle free used furniture shopping experience.
Vivense London
Series D in 2018
Vivense is a Turkish online furniture retailer that connects customers with various furniture manufacturers. The company offers a diverse range of products, including sofas, chairs, tables, beds, and cupboards, through its e-commerce platform and physical showrooms. By providing an extensive selection of interior design products, Vivense enables customers to enhance their living spaces. Additionally, the company supports convenience by allowing clients to order their desired furniture items online and offers free delivery for select products.
Letgo
Series C in 2017
Letgo is a mobile platform founded in 2015, facilitating local buying and selling of second-hand goods. With over 100 million downloads and 400 million listings, it's one of America's most popular apps for trading items, ranging from electronics and vehicles to clothing and furniture. Letgo's innovative features, such as image recognition and instant chat, simplify the process of listing items and connecting buyers and sellers. The platform's user-friendly interface allows users to snap a photo, and letgo automatically suggests a title, price, and category for the listing.
Letgo
Series B in 2016
Letgo is a mobile platform founded in 2015, facilitating local buying and selling of second-hand goods. With over 100 million downloads and 400 million listings, it's one of America's most popular apps for trading items, ranging from electronics and vehicles to clothing and furniture. Letgo's innovative features, such as image recognition and instant chat, simplify the process of listing items and connecting buyers and sellers. The platform's user-friendly interface allows users to snap a photo, and letgo automatically suggests a title, price, and category for the listing.
GAIA
Series A in 2016
GAIA operates a prominent e-commerce platform for furniture in Mexico, providing a diverse selection of high-quality products that includes sofas, chairs, drawers, dressers, bureaus, tables, desks, rugs, lamps, textiles, paintings, and various accessories. The company showcases a range of styles, from contemporary to traditional, artisan, industrial, and retro, catering to a wide array of consumer preferences. By offering well-crafted home furnishing products at affordable prices, GAIA aims to enhance the shopping experience for customers seeking to furnish their spaces.
Havenly
Seed Round in 2015
Havenly is an online interior design service provider based in Denver, Colorado, with additional physical presence in Boston, Massachusetts. Founded in 2013, Havenly connects users with professional interior designers through online style surveys and photo uploads, allowing clients to receive personalized design consultations tailored to their unique style and space. The platform facilitates the purchase of furniture and decorative items from a wide range of retailers, ensuring competitive pricing. Havenly's services cater to various budgets, making home redesign accessible and cost-effective for users.
AptDeco
Seed Round in 2014
AptDeco, Inc. operates an online marketplace for buying and selling pre-owned home furnishings, including items such as sofas, chairs, tables, and lighting. Founded in 2013 and based in New York, the platform aims to simplify the process of furniture transactions by providing a comprehensive end-to-end service. This includes a trusted community of buyers and sellers, pre-arranged pick-up and delivery, and secure payment options. AptDeco focuses on enhancing the experience of discovering quality furniture while managing logistics and associated details for its users.
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