FJ Labs

FJ Labs is a venture capital firm based in New York, founded in 2015 by Fabrice Grinda. The firm is stage-agnostic, primarily focusing on marketplaces and consumer-facing startups across various sectors, including B2B, B2C, financial services, mobile technology, advertisement technology, e-commerce, food technology, gaming, health technology, real estate technology, restaurant technology, ridesharing, software as a service, and virtual reality. FJ Labs typically invests in seed and Series A rounds, with investment amounts ranging from $50,000 to $5,000,000.

Matias Barbero

Investor

William Guillouard

Venture Partner

Arne Halleraker

Principal

Christopher Keshian

Investor

Past deals in HoReCa

Fonoa

Series B in 2022
Fonoa is the tax automation platform that enables businesses to authenticate tax IDs, compute taxes, generate e-invoices, report transactions, and file tax returns all in one solution.

Cayena

Series A in 2022
Cayena operates a B2B marketplace tailored for the wholesale food industry in Latin America, valued at over $200 billion. The platform connects restaurants, grocery stores, and other food outlets with multiple suppliers, facilitating inventory procurement with next-day delivery. By leveraging its software, Cayena empowers small restaurants and commercial kitchens to enhance profitability and streamline operations through direct procurement of essential food items. The company also offers a comprehensive suite of add-on services, enabling suppliers to experience increased demand without assuming credit risk. This innovative approach benefits both suppliers and food service establishments, fostering a more efficient supply chain in the food industry.

Headout

Series B in 2022
In today's world littered with digital screens and a 'busy' lifestyle, there is a need for a solution that augments our human experience by getting us to interact and explore our real world and the people in it. Headout's mission, as a counter to this problem, is to enable all of us to discover and access real-life experiences seamlessly and delightfully; thereby inspiring all of us to head out and see the amazing world we live in up close.

Fonoa

Series A in 2021
Fonoa is the tax automation platform that enables businesses to authenticate tax IDs, compute taxes, generate e-invoices, report transactions, and file tax returns all in one solution.

Cayena

Series A in 2021
Cayena operates a B2B marketplace tailored for the wholesale food industry in Latin America, valued at over $200 billion. The platform connects restaurants, grocery stores, and other food outlets with multiple suppliers, facilitating inventory procurement with next-day delivery. By leveraging its software, Cayena empowers small restaurants and commercial kitchens to enhance profitability and streamline operations through direct procurement of essential food items. The company also offers a comprehensive suite of add-on services, enabling suppliers to experience increased demand without assuming credit risk. This innovative approach benefits both suppliers and food service establishments, fostering a more efficient supply chain in the food industry.

Headout

Series B in 2021
In today's world littered with digital screens and a 'busy' lifestyle, there is a need for a solution that augments our human experience by getting us to interact and explore our real world and the people in it. Headout's mission, as a counter to this problem, is to enable all of us to discover and access real-life experiences seamlessly and delightfully; thereby inspiring all of us to head out and see the amazing world we live in up close.

Fonoa

Seed Round in 2020
Fonoa is the tax automation platform that enables businesses to authenticate tax IDs, compute taxes, generate e-invoices, report transactions, and file tax returns all in one solution.

Headout

Seed Round in 2020
In today's world littered with digital screens and a 'busy' lifestyle, there is a need for a solution that augments our human experience by getting us to interact and explore our real world and the people in it. Headout's mission, as a counter to this problem, is to enable all of us to discover and access real-life experiences seamlessly and delightfully; thereby inspiring all of us to head out and see the amazing world we live in up close.

Spotawheel

Venture Round in 2020
Spotawheel is a tech-driven used cars dealership platform that takes customer trust to a whole new level Spotawheel was founded in 2015 in Athens, Greece, currently operating in Greece and Poland

Provi

Series A in 2020
Provi is the largest online marketplace that simplifies the complex process of ordering wholesale alcohol by connecting buyers, distributors and suppliers. Active in key markets throughout the U.S., Provi's robust, online marketplace improves communication and efficiency for on- and off-premise buyers, distributors and suppliers. As of 2022, 10 percent of licensed retailers in the U.S. are on the marketplace. Founded in 2016 and headquartered in Chicago, Provi has received a total of $125 million in funding, is valued at $750 million and has recently been named an Emerging Unicorn by Crunchbase. The company also received Built In Chicago's Best Places to Work recognition in 2022. In 2022, Provi joined forces with SevenFifty.

Spotawheel

Series A in 2020
Spotawheel is a tech-driven used cars dealership platform that takes customer trust to a whole new level Spotawheel was founded in 2015 in Athens, Greece, currently operating in Greece and Poland

Buena

Series A in 2020
Buena is a property management company headquartered in Berlin, Germany, founded in 2016. It develops a mobile application designed specifically for landlords, simplifying the rental process for both property owners and tenants. The platform offers a comprehensive solution that includes tenant selection, management of paperwork, property care, and ongoing tenant relationship management. By providing valuable insights into real estate values and outstanding rents, Buena enables landlords to set fair rental prices based on market data. This approach not only streamlines the rental experience but also ensures tenants can find suitable homes with minimal difficulty.

Advisable

Seed Round in 2020
Advisable operates as a freelance marketplace that connects organizations with skilled marketing specialists. The platform facilitates the process of identifying, screening, and hiring marketing professionals, enabling clients to access a diverse pool of talent. Additionally, Advisable offers digital agency services, including web and concept design, digital marketing, technical implementations, and social media strategy. By leveraging in-house technology, the company aims to empower both freelancers and businesses, ensuring that ambitious individuals can find meaningful work while clients receive tailored marketing solutions.

Klarys

Series A in 2019
Klarys is a digital eProcurement platform tailored to address the unique challenges of the fresh food supply chain, including seafood. It serves various stakeholders such as suppliers, producers, central purchasing agencies, stores, wholesalers, and processors. The platform simplifies and digitizes the purchasing processes for fresh food, enhancing operational efficiency and ensuring data reliability from end to end. By facilitating real-time trading and logistics management, Klarys helps improve product quality and reduce costs for all participants. Its comprehensive solution is designed to support users in meeting corporate social responsibility commitments while optimizing their fresh food purchasing and performance management.

InnovOrder

Venture Round in 2019
Founded in 2014, Innovorder is the leader in digital solutions for the food service industry and services some of the largest players in the commercial and institutional catering sectors. Innovorder’s comprehensive SaaS software suite enables the deployment of new order channels, the management of both a restaurant networks and single points of sale, the acceleration of order and kitchen preparation while optimizing production management, sales monitoring and customer loyalty. 6 years after its creation, Innovorder has more than 800 customers and thousands of points of sale using the Innovorder solution, including industry leaders such as KFC, Big Fernand, Quick, Bagel Corner, Courtepaille, Agapes, Amorino, and Poivre Rouge. Innovorder also provides its solution to the largest Contract Catering companies such as Elior, Compass, Api Restauration, Convivio and Dupont Restauration. Based in Paris, France, the company acquired the start-up La Caisse Tactile in October 2016. It employs more than 60 people and has completed two major rounds of fundraising, the latest in July 2019, for a total of more than 10 million euros.

Popchef

Series A in 2019
PopChef launched at Paris Founders Event Winter 2015 and they were curious to get some updates on this flavourful, fairly-price, conscious business, but firstly let’s find out how everything started out and the obstacles these three young entrepreneurs faced along the way.

Domio

Series A in 2018
Domio offers apartment-hotel rental services designed to enhance the group travel experience. By providing furnished accommodations that include upscale apartment-hotels and ocean-side homes, the company aims to connect travelers with quality lodging at competitive prices. Each property features amenities such as furniture, gym facilities, and pools, ensuring guests enjoy a comfortable and stylish stay. Domio also emphasizes a personalized guest experience, supported by round-the-clock concierge services that facilitate connections among friends and family. Through its commitment to technology and human interactions, Domio seeks to deliver delightful travel experiences, allowing guests to feel at home regardless of their location.

KitchenMate

Seed Round in 2018
KitchenMate is a provider of premium food vending and micro-market services, catering to offices, commercial buildings, schools, and hospitals in Toronto. The company aims to enhance on-site food services by offering fresh food options tailored for modern workplaces. KitchenMate's offerings include a smart fridge and cooker system, recyclable meal packaging, and in-app loyalty programs. Additionally, the company allows staff members to prepare meals for employees, facilitating easy access to shared dining experiences.

Spotahome

Series B in 2018
Spotahome is a platform focused on mid- to long-term residential rentals, revolutionizing the property market by providing comprehensive listings for stays of over 30 days. The service allows tenants to book accommodations exclusively through online viewings, eliminating the need for in-person visits and streamlining the rental process for both tenants and landlords. Spotahome employs professional photographers, known as "Homecheckers," to create high-quality audio-visual content, including photos, HD video tours, and detailed floor plans, along with thorough descriptions of properties and their neighborhoods. The platform also offers guarantees against default payments and damages, enhancing security for both parties. Founded in March 2014 by Alejandro Artacho, Bryan McEire, Hugo Monteiro, and Bruno Bianchi, Spotahome has expanded its presence to 11 cities across eight European countries, supported by significant funding from investors such as Kleiner Perkins. The company operates offices in Madrid, Spain, and London, UK.

Foodza

Seed Round in 2018
Foodza is a B2B food-distribution platform that connects farmers, food producers and importers directly with Retail and HoReCa businesses across CIS region. We are creating an innovative technology-driven logistics platform that enables on-demand harvesting of vegetables, fruits and also meat and dairy production. Foodza provides mobile-app and web-based interfaces that help farmers interact directly with retailers in a fast and easy way, and we also manage "door-to-door" logistics and fulfillment solutions inspired by the on-demand power of internet applications. Our mission is to remove all middlemen in the food supply industry, return farmers higher income and provide retailers with higher quality fresh produce.

Hooch

Seed Round in 2018
HOOCH is the free app that rewards you up to 10% back plus exclusive perks when you travel, shop or dine with global partners.

Klarys

Venture Round in 2018
Klarys is a digital eProcurement platform tailored to address the unique challenges of the fresh food supply chain, including seafood. It serves various stakeholders such as suppliers, producers, central purchasing agencies, stores, wholesalers, and processors. The platform simplifies and digitizes the purchasing processes for fresh food, enhancing operational efficiency and ensuring data reliability from end to end. By facilitating real-time trading and logistics management, Klarys helps improve product quality and reduce costs for all participants. Its comprehensive solution is designed to support users in meeting corporate social responsibility commitments while optimizing their fresh food purchasing and performance management.

Privateaser

Series A in 2018
Privateaser SAS operates an online platform that facilitates the booking and privatization of venues for group events in France. Established in 2014 and headquartered in Chatenay-Malabry, the platform provides access to over 3,000 bars, restaurants, and rental spaces. It enables users to discover and reserve locations for various gatherings, including parties and corporate events. By streamlining the logistics between customers and venue managers, Privateaser simplifies the process of organizing group events, making it easier for individuals and businesses to find suitable spaces for their needs.

KitchenMate

Seed Round in 2018
KitchenMate is a provider of premium food vending and micro-market services, catering to offices, commercial buildings, schools, and hospitals in Toronto. The company aims to enhance on-site food services by offering fresh food options tailored for modern workplaces. KitchenMate's offerings include a smart fridge and cooker system, recyclable meal packaging, and in-app loyalty programs. Additionally, the company allows staff members to prepare meals for employees, facilitating easy access to shared dining experiences.

Menu Next Door

Seed Round in 2016
Menu Next Door is a platform that connects customers with local chefs who prepare homemade meals from diverse culinary backgrounds. By fostering a community of enthusiastic cooks, the service provides an array of delicious, freshly-made dishes available for takeout at affordable prices. Operating in the U.K., Belgium, and France, Menu Next Door emphasizes the importance of local food preparation without delivery charges, ensuring that customers enjoy quality meals while supporting their neighbors. The platform not only allows users to order food but also encourages interaction with the chefs, creating a personal connection that enhances the dining experience.

Homer Logistics

Seed Round in 2015
Homer uses technology and operations to make local, final-mile deliveries more efficient. Through the use of mobile tracking, routing, and communication, Homer delivers more orders in fewer miles traveled. With optimization algorithms for routing a controlled fleet of delivery personnel, Homer reduces the cost of delivery and provides a scalable solution to the local delivery ecosystem.
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