FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Investor

Zineb Belghiti

Operations Associate

Fabrice Grinda

Co-Founder

William Guillouard

Venture Partner

Arne Halleraker

Principal

Christopher Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Co-Founder

Güimar Vaca Sittic

Venture Partner

Jeff Weinstein

Principal

Past deals in Home Decor

Tetra

Series A in 2025
Tetra operates an HVAC management platform that simplifies the process of purchasing and installing heating and cooling systems for residential properties. The platform allows customers to obtain instant quotes for boiler, furnace, and air conditioner replacements online, eliminating the need for contractor calls, sales visits, and lengthy research. By streamlining the buying process, Tetra makes it easier, faster, and more affordable for homeowners to manage their HVAC needs, thus enhancing convenience and efficiency in home improvement projects.

BirdWatch

Seed Round in 2024
Birdwatch is a home maintenance platform that assists homeowners by offering a range of services including repairs, preventative maintenance, and renovation advising. By charging a monthly fee, Birdwatch provides a convenient and reliable solution for homeowners, allowing them to manage property-related issues without the stress typically associated with home ownership. The company is committed to promoting equal access to safe and dignified homeownership, while also emphasizing the importance of building intergenerational wealth. Birdwatch's mission-driven team is dedicated to ensuring that homeowners feel secure and well-cared-for in their living environments.

GAIA

Convertible Note in 2023
GAIA operates a prominent e-commerce platform for furniture in Mexico, providing a diverse selection of high-quality products that includes sofas, chairs, drawers, dressers, bureaus, tables, desks, rugs, lamps, textiles, paintings, and various accessories. The company showcases a range of styles, from contemporary to traditional, artisan, industrial, and retro, catering to a wide array of consumer preferences. By offering well-crafted home furnishing products at affordable prices, GAIA aims to enhance the shopping experience for customers seeking to furnish their spaces.

KitchX

Seed Round in 2022
kitchX is a home-renovation advisory service founded in 2021 and headquartered in Düsseldorf, Germany. The company specializes in kitchen design and interior renovations, providing a comprehensive managed service that encompasses the entire journey from design and planning to execution. kitchX utilizes proprietary conversational commerce technology and planning software to enhance the renovation experience, allowing customers to receive personalized home decoration solutions and effectively plan their ideal kitchens. By focusing on quality and customization, kitchX aims to help individuals create their dream homes.

Ergeon

Series B in 2022
Ergeon operates a global construction marketplace aimed at transforming the multi-trillion-dollar construction industry. Focused on outdoor home improvement, the company provides services such as fence installation, hardscapes, and landscaping for both commercial and residential clients. By leveraging a skilled global workforce and proprietary technology, Ergeon offers a user-friendly platform that allows customers to visualize, plan, and manage their projects with ease. This approach enables fast, responsive service, transparent pricing, and high-quality craftsmanship, simplifying the home improvement process for property owners. With over 8,000 satisfied customers benefiting from their services, Ergeon is poised to expand its offerings to include more complex building projects. Founded by two experienced entrepreneurs with a passion for technology, the company emphasizes enhancing the home improvement experience for families and communities.

HomeOptions

Seed Round in 2022
HomeOptions is a real estate brokerage and homeownership platform designed to connect customers with elite agents and service providers. The platform offers a unique approach by providing cash upfront in exchange for the right to sell a home in the future. This straightforward and transparent model allows homeowners to capitalize on their homeownership experience, facilitating every step of the journey, including the purchase of home products, services, and refinancing. By streamlining the process and minimizing additional costs, HomeOptions aims to create a comprehensive solution for homeowners looking to maximize their investments.

NADUVI

Convertible Note in 2022
Naduvi is an online marketplace specializing in furniture and interior products from a variety of top brands. The platform focuses on selling overstock items, allowing customers to access high-quality home and living products at competitive prices. By facilitating direct orders from sellers to customers, Naduvi streamlines the distribution process, reducing costs associated with intermediaries such as distributors and warehouses. The marketplace charges brands a fee to list their products, which include furniture, bathroom fittings, and designer lighting. This approach not only benefits customers by providing a wide selection of products but also supports brands in managing their excess inventory effectively.

Pivot Furniture

Pre Seed Round in 2022
Pivot is a better way to furnish your home. Make high quality furniture a smart decision for every experience of your life.

Tetra

Seed Round in 2021
Tetra operates an HVAC management platform that simplifies the process of purchasing and installing heating and cooling systems for residential properties. The platform allows customers to obtain instant quotes for boiler, furnace, and air conditioner replacements online, eliminating the need for contractor calls, sales visits, and lengthy research. By streamlining the buying process, Tetra makes it easier, faster, and more affordable for homeowners to manage their HVAC needs, thus enhancing convenience and efficiency in home improvement projects.

Quince

Series A in 2021
Quince, LLC, established in 2016 and headquartered in San Francisco, California, is a retailer specializing in affordable luxury apparel, accessories, and home goods. The company offers a wide range of products for men and women, including jewelry, clothing, and home textiles, all sourced directly from manufacturers using a just-in-time production model. This approach enables Quince to provide high-quality items at competitive prices while minimizing waste.

GAIA

Series C in 2021
GAIA operates a prominent e-commerce platform for furniture in Mexico, providing a diverse selection of high-quality products that includes sofas, chairs, drawers, dressers, bureaus, tables, desks, rugs, lamps, textiles, paintings, and various accessories. The company showcases a range of styles, from contemporary to traditional, artisan, industrial, and retro, catering to a wide array of consumer preferences. By offering well-crafted home furnishing products at affordable prices, GAIA aims to enhance the shopping experience for customers seeking to furnish their spaces.

Wowshop

Series A in 2021
Wowshop is a home shopping network that is accessible across television, online, and mobile platforms. They provide quality products and services to people’s lives. They serve customers.

NADUVI

Series A in 2021
Naduvi is an online marketplace specializing in furniture and interior products from a variety of top brands. The platform focuses on selling overstock items, allowing customers to access high-quality home and living products at competitive prices. By facilitating direct orders from sellers to customers, Naduvi streamlines the distribution process, reducing costs associated with intermediaries such as distributors and warehouses. The marketplace charges brands a fee to list their products, which include furniture, bathroom fittings, and designer lighting. This approach not only benefits customers by providing a wide selection of products but also supports brands in managing their excess inventory effectively.

DwellSocial

Seed Round in 2021
DwellSocial, Inc. operates an online platform that connects homeowners with contractors for various home projects and services, facilitating professional referrals and job opportunities. Established in 2017 and headquartered in Chicago, Illinois, DwellSocial also focuses on enhancing community engagement by aggregating demand for meals from local restaurants. The platform enables restaurants to expand their reach into suburban areas by organizing restaurant pop-ups, allowing them to serve new customers efficiently. By leveraging community power, DwellSocial offers a diverse selection of dining options, enabling customers to discover and order from their favorite local restaurants based on their zip codes. This dual approach supports both home improvement needs and local dining experiences, fostering strong community ties.

Quince

Seed Round in 2021
Quince, LLC, established in 2016 and headquartered in San Francisco, California, is a retailer specializing in affordable luxury apparel, accessories, and home goods. The company offers a wide range of products for men and women, including jewelry, clothing, and home textiles, all sourced directly from manufacturers using a just-in-time production model. This approach enables Quince to provide high-quality items at competitive prices while minimizing waste.

Ergeon

Pre Seed Round in 2020
Ergeon operates a global construction marketplace aimed at transforming the multi-trillion-dollar construction industry. Focused on outdoor home improvement, the company provides services such as fence installation, hardscapes, and landscaping for both commercial and residential clients. By leveraging a skilled global workforce and proprietary technology, Ergeon offers a user-friendly platform that allows customers to visualize, plan, and manage their projects with ease. This approach enables fast, responsive service, transparent pricing, and high-quality craftsmanship, simplifying the home improvement process for property owners. With over 8,000 satisfied customers benefiting from their services, Ergeon is poised to expand its offerings to include more complex building projects. Founded by two experienced entrepreneurs with a passion for technology, the company emphasizes enhancing the home improvement experience for families and communities.

Wowshop

Seed Round in 2020
Wowshop is a home shopping network that is accessible across television, online, and mobile platforms. They provide quality products and services to people’s lives. They serve customers.

HomeLane

Series D in 2019
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.

Envizzo

Seed Round in 2019
Envizzo Inc. is an online marketplace established in 2016 and based in New York, specializing in the rental and sale of home furnishing products, including furniture, appliances, and consumer electronics. The platform serves real estate developers and property managers by providing a curated selection of over 40,000 products from more than 300 partners. In addition to its extensive product offerings, Envizzo offers services such as interior design, logistics, installation, and white glove delivery and assembly, aimed at enhancing the furnishing and decoration process for both commercial and residential properties. Through its comprehensive approach, Envizzo seeks to simplify the experience of curating and designing living and working spaces.

Cityfurnish

Seed Round in 2019
Cityfurnish is an online furniture rental platform founded in 2015 and headquartered in Gurgaon, Haryana. The company specializes in offering a diverse range of household goods, including modern and contemporary wooden furniture, appliances, and fitness equipment. Through its platform, Cityfurnish provides consumers with access to slightly used and refurbished products on a convenient monthly rental basis, making quality furnishings more affordable and accessible. The service is designed to cater to the needs of individuals seeking flexible and cost-effective solutions for their home and lifestyle requirements.

Envizzo

Pre Seed Round in 2018
Envizzo Inc. is an online marketplace established in 2016 and based in New York, specializing in the rental and sale of home furnishing products, including furniture, appliances, and consumer electronics. The platform serves real estate developers and property managers by providing a curated selection of over 40,000 products from more than 300 partners. In addition to its extensive product offerings, Envizzo offers services such as interior design, logistics, installation, and white glove delivery and assembly, aimed at enhancing the furnishing and decoration process for both commercial and residential properties. Through its comprehensive approach, Envizzo seeks to simplify the experience of curating and designing living and working spaces.

Orchard Mile

Seed Round in 2018
Orchard Mile is an online retail platform based in the United States that specializes in fashion apparel and a variety of consumer products. The company aims to recreate the luxurious experience of shopping in high-end boutiques by providing a curated selection of designers in a seamless online environment. Orchard Mile offers customers access to a diverse range of products, including clothing, home decor, art, jewelry, and gifts, all from micro-retailers across the country. This approach allows shoppers to enjoy a convenient and elegant shopping experience while discovering unique items at affordable prices. The name Orchard Mile is inspired by Singapore's renowned shopping district, reflecting the company's commitment to delivering a sophisticated retail experience.

Domio

Series A in 2018
Domio is a provider of apartment-hotel rental services that aims to enhance the group travel experience by connecting people through travel. The company offers a range of upscale accommodations, including furnished hotels and apartments in locations such as New Orleans, Nashville, and San Diego. Guests at Domio properties can expect stylish and comfortable living spaces, complete with amenities such as gyms and pools. Additionally, the company provides round-the-clock concierge services to ensure a seamless stay. By focusing on technology, data, and personal connections, Domio strives to create delightful and memorable experiences for travelers, allowing them to feel at home regardless of their destination.

Renoviso

Series B in 2018
Renoviso, Inc., based in North Andover, Massachusetts, specializes in home renovation services, particularly in window and door replacement, as well as hardwood flooring. Established in 2014, the company leverages technology to enhance the renovation experience for homeowners, offering customized online pricing from reputable brands in the home improvement sector. Renoviso manages the entire renovation process, from professional measurement to installation, ensuring transparency and a high level of customer satisfaction. Its innovative approach has garnered positive reviews from homeowners across eastern New England, highlighting Renoviso's commitment to quality and affordability in home renovation projects.

Hometalk

Series A in 2018
Hometalk LLC is an online platform dedicated to enhancing living spaces through do-it-yourself (DIY) projects. Founded in 2011 and headquartered in New York City, the company has cultivated a vibrant community of 13 million members, generating 40 million monthly visits and 300 million monthly pageviews. Hometalk serves as a leading knowledge hub for DIY home and garden enthusiasts, where homeowners, bloggers, and professionals can share their projects, seek advice, and find inspiration. The platform provides a variety of resources, including videos, blogs, and ideas focused on home decoration, repairs, cleaning, and gardening, enabling users to achieve budget-friendly home makeovers and improvements.

Bonsoirs

Seed Round in 2018
Bonsoirs is a Paris-based company that specializes in manufacturing and selling high-quality bed linen products, including sheets, pillowcases, duvet covers, tablecloths, and bath towels. Established in 2014, the company operates primarily through an e-commerce platform, making its products accessible to a broad audience. Bonsoirs focuses on providing a range of materials, such as cotton percale, washed percale, cotton sateen, cotton gauze, and washed linen, all designed to enhance comfort and style in daily life. By offering affordable yet premium quality linens in timeless colors, Bonsoirs aims to rejuvenate the bed linen market while promoting sustainability and a positive environmental impact.

Renoviso

Series A in 2016
Renoviso, Inc., based in North Andover, Massachusetts, specializes in home renovation services, particularly in window and door replacement, as well as hardwood flooring. Established in 2014, the company leverages technology to enhance the renovation experience for homeowners, offering customized online pricing from reputable brands in the home improvement sector. Renoviso manages the entire renovation process, from professional measurement to installation, ensuring transparency and a high level of customer satisfaction. Its innovative approach has garnered positive reviews from homeowners across eastern New England, highlighting Renoviso's commitment to quality and affordability in home renovation projects.

GAIA

Series A in 2016
GAIA operates a prominent e-commerce platform for furniture in Mexico, providing a diverse selection of high-quality products that includes sofas, chairs, drawers, dressers, bureaus, tables, desks, rugs, lamps, textiles, paintings, and various accessories. The company showcases a range of styles, from contemporary to traditional, artisan, industrial, and retro, catering to a wide array of consumer preferences. By offering well-crafted home furnishing products at affordable prices, GAIA aims to enhance the shopping experience for customers seeking to furnish their spaces.

The Happy Home Company

Seed Round in 2015
The Happy Home Company provides personal home management services designed to simplify the complexities of home maintenance for homeowners. Through its online platform, the company connects clients with affordable Personal Home Managers who assist in scheduling maintenance and cleaning tasks. Supported by advanced technology and a trusted network of vetted specialists, The Happy Home Company enables homeowners to efficiently manage their properties while ensuring that their homes remain in excellent condition. By streamlining the process of home care, the company addresses the challenges of time, expense, and organization that often accompany home ownership.

Renoviso

Seed Round in 2015
Renoviso, Inc., based in North Andover, Massachusetts, specializes in home renovation services, particularly in window and door replacement, as well as hardwood flooring. Established in 2014, the company leverages technology to enhance the renovation experience for homeowners, offering customized online pricing from reputable brands in the home improvement sector. Renoviso manages the entire renovation process, from professional measurement to installation, ensuring transparency and a high level of customer satisfaction. Its innovative approach has garnered positive reviews from homeowners across eastern New England, highlighting Renoviso's commitment to quality and affordability in home renovation projects.

Eve Sleep

Seed Round in 2015
Eve Sleep plc, established in 2014 and headquartered in London, is a direct-to-consumer sleep brand operating in the UK, Ireland, Europe, and internationally. The company specialises in designing, branding, marketing, and selling a range of sleep products, including mattresses, bed frames, pillows, bedding, and sleep accessories, as well as child and baby cot mattresses and bedding. Eve Sleep differentiates itself by challenging industry norms and advocating for fairness, offering luxury sleep solutions through retail partnerships and its online platform.

Havenly

Seed Round in 2015
Havenly is an online interior design service provider based in Denver, Colorado, with additional physical presence in Boston, Massachusetts. Founded in 2013, Havenly connects users with professional interior designers through online style surveys and photo uploads, allowing clients to receive personalized design consultations tailored to their unique style and space. The platform facilitates the purchase of furniture and decorative items from a wide range of retailers, ensuring competitive pricing. Havenly's services cater to various budgets, making home redesign accessible and cost-effective for users.

Porch

Series B in 2015
Porch.com, Inc. operates an online platform designed to connect homeowners with local home repair services and facilitate the arrangement of installation services for products purchased through e-commerce channels. Founded in 2011 and based in Seattle, Washington, the company provides a range of services to enhance the homeownership experience. Its offerings include a moving concierge service that assists homebuyers in navigating essential services such as insurance, security, and internet services, thereby streamlining the moving process. Furthermore, Porch provides software solutions tailored for home service providers, including tools for inspections and mortgage services, supporting various aspects of home management and improvement. The company also maintains a strategic partnership with Cinch Home Services Inc., enhancing its service offerings in the home services sector.

AptDeco

Seed Round in 2014
AptDeco, Inc. operates an online marketplace for buying and selling pre-owned home furnishings, including items such as sofas, chairs, tables, and lighting. Founded in 2013 and based in New York, the platform aims to simplify the process of furniture transactions by providing a comprehensive end-to-end service. This includes a trusted community of buyers and sellers, pre-arranged pick-up and delivery, and secure payment options. AptDeco focuses on enhancing the experience of discovering quality furniture while managing logistics and associated details for its users.
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