FJ Labs

FJ Labs is a venture capital firm based in New York, founded in 2015 by Fabrice Grinda. The firm is stage-agnostic, focusing on marketplaces and consumer-facing startups, with a particular emphasis on sectors such as B2B, B2C, financial services, mobile technology, advertisement technology, e-commerce, food technology, gaming, health technology, real estate technology, restaurant technology, ridesharing, SaaS, and virtual reality. FJ Labs invests primarily in seed and Series A rounds, with an investment range between $50,000 and $5,000,000. The firm has backed notable companies including Alibaba Group, Beepi, BrightRoll, Betterment, ADORE ME, and Earnest.

Matias Barbero

Venture Capital

Zineb Belghiti

Analyst

Camila Bustamante

Investor

William Guillouard

Operating Partner

Arne Halleraker

Partner

Erez Kalir

Venture Partner

Chris Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Founding Partner

Anshul Ruparell

Founder

Luke Skertich

Investor

Andrea Xu

Investor

Past deals in Market Research

Passionfruit

Seed Round in 2022
Passionfruit is a platform designed to connect independent marketing professionals with startups and enterprises seeking marketing support. By creating a digital space for freelancers, Passionfruit allows companies to access a diverse pool of highly-vetted marketing talent, including experts in digital marketing, branding, public relations, and content creation. This model aims to alleviate the challenges of hiring, enabling businesses to collaborate efficiently with skilled independent workers. Passionfruit's approach facilitates growth for companies by streamlining the process of finding and engaging specialized marketing professionals on demand.

BlueOcean

Series B in 2022
BlueOcean is a company that specializes in brand intelligence, offering comprehensive brand audits and market insights to help businesses refine their marketing strategies. The company provides detailed brand evaluations within a week for a fee, enabling executives and marketers to make informed decisions quickly. Through the use of advanced algorithms, BlueOcean tracks brand health against competitors and assesses brand archetypes, allowing businesses of all sizes, from startups to established agencies, to validate concepts with data. This approach enables clients to identify issues early and make necessary adjustments, ultimately driving better business outcomes at a reduced cost.

Razor Group

Venture Round in 2021
Operator of a consumer goods holding company intended to invest and buy profitable brands. The company's marketplace combines advanced data analytics and custom-built technology, an optimized M&A process and in-house e-commerce and finance expertise to find suitable acquisition targets, enabling brands to scale profitable and demonstrate category leadership, better-quality products and customer reviews.

User Interviews

Series A in 2021
User Interviews, Inc. is a company that provides a platform designed to recruit participants for product testing and market research. The company offers two primary products: Recruit, which facilitates flexible participant recruitment for various research types, and Research Hub, a centralized system for managing research participants. Additionally, User Interviews offers a UX Research field guide that serves as a resource for researchers, designers, and product managers, covering various research methods. With a mission to help businesses make informed decisions, User Interviews connects companies with their target customers, enabling them to test new ideas, concepts, and products effectively. This approach helps organizations avoid costly mistakes and focus on developing products that align with customer needs. Established in 2013 and based in Brooklyn, New York, User Interviews was previously known as MobileSuites, Inc. before rebranding in 2015.

Razor Group

Venture Round in 2020
Operator of a consumer goods holding company intended to invest and buy profitable brands. The company's marketplace combines advanced data analytics and custom-built technology, an optimized M&A process and in-house e-commerce and finance expertise to find suitable acquisition targets, enabling brands to scale profitable and demonstrate category leadership, better-quality products and customer reviews.

BrandTotal

Series B in 2020
BrandTotal Ltd operates a marketing intelligence platform focused on enhancing the effectiveness of marketing campaigns by addressing the challenges of dark marketing. Founded in 2016 and based in Tel Aviv, Israel, the company provides insights into competitive strategies and performances, allowing businesses to measure key performance indicators effectively. By leveraging cyber security, machine learning, and artificial intelligence, BrandTotal's platform enables users to reverse-engineer competitors' marketing strategies, thereby gaining a competitive edge. It collects and consolidates data from various digital channels, offering real-time visibility into brands' marketing activities. This comprehensive approach allows marketing teams to identify threats and opportunities within the digital landscape, enabling them to adjust strategies promptly and make informed decisions.

Advisable

Seed Round in 2020
Advisable.com helps companies to find, screen, and hire marketing specialists and freelancers online. The company was founded in 2017 and is based in Dublin, Ireland.

User Interviews

Seed Round in 2019
User Interviews, Inc. is a company that provides a platform designed to recruit participants for product testing and market research. The company offers two primary products: Recruit, which facilitates flexible participant recruitment for various research types, and Research Hub, a centralized system for managing research participants. Additionally, User Interviews offers a UX Research field guide that serves as a resource for researchers, designers, and product managers, covering various research methods. With a mission to help businesses make informed decisions, User Interviews connects companies with their target customers, enabling them to test new ideas, concepts, and products effectively. This approach helps organizations avoid costly mistakes and focus on developing products that align with customer needs. Established in 2013 and based in Brooklyn, New York, User Interviews was previously known as MobileSuites, Inc. before rebranding in 2015.

BrandTotal

Series A in 2018
BrandTotal Ltd operates a marketing intelligence platform focused on enhancing the effectiveness of marketing campaigns by addressing the challenges of dark marketing. Founded in 2016 and based in Tel Aviv, Israel, the company provides insights into competitive strategies and performances, allowing businesses to measure key performance indicators effectively. By leveraging cyber security, machine learning, and artificial intelligence, BrandTotal's platform enables users to reverse-engineer competitors' marketing strategies, thereby gaining a competitive edge. It collects and consolidates data from various digital channels, offering real-time visibility into brands' marketing activities. This comprehensive approach allows marketing teams to identify threats and opportunities within the digital landscape, enabling them to adjust strategies promptly and make informed decisions.

Pulse

Convertible Note in 2018
Pulse Q&A Inc. develops an artificial intelligence based platform that provides crowdsourced data for technology executives. It offers Pulse Q&A to test messaging and positioning in real time before campaign launches for a new product launch or a message refresh. The company’s platform is used to make and shape decisions by enabling users to create questions and serve it to peers, customers, or prospects, and collect data. The company was founded in 2017 and is headquartered in San Francisco, California.

Knowde

Pre Seed Round in 2017
Knowde is an online marketing platform and marketplace focused on the chemicals and ingredients sector. It facilitates connections between suppliers and customers by allowing users to create product pages that enhance visibility in search engine results. The platform leverages advanced technologies, including deep learning, to streamline the trading process for chemicals, polymers, and industrial ingredients. By enabling clients to search, filter, sample, quote, and purchase products conveniently, Knowde aims to simplify the sourcing experience, making it easier for customers to compare offerings from various suppliers worldwide. The service is designed to be user-friendly, allowing businesses to build their product pages quickly and begin their marketing efforts at no initial cost.

Parts Market

Seed Round in 2014
PartsMarket allows automotive professionals and private buyers to source the best quality parts from the most trustworthy licensed auto dismantlers.
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