FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Venture Capital

Zineb Belghiti

Operations Associate

William Guillouard

Operating Partner

Arne Halleraker

Partner

Christopher Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Founding Partner

Güimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Past deals in Market Research

Baton Market

Series A in 2025
Baton Market, founded in 2021 and based in Richmond, Massachusetts, offers data-driven business valuation services aimed at empowering small business owners. The company focuses on providing accurate business valuation estimates that help maximize the value of enterprises. By leveraging first-party financial data, Baton Market specializes in producing refined valuations tailored specifically for small businesses, making these insights accessible to owners. The company's mission is to ensure that small business owners receive fair compensation for their efforts and contributions, promoting the idea that ownership of small businesses should be attainable for all.

Alerzo

Venture Round in 2024
Alerzo is a B2B e-commerce retail company based in Ibadan, Nigeria, that focuses on transforming the operations of informal retail stores. Founded in 2019, Alerzo provides a technology and services platform that facilitates on-demand inventory distribution and financial services tailored for small retailers. Its platform enables these stores to easily discover, purchase, and manage their inventories, while also delivering valuable insights such as real-time market trends, customer feedback, and consumer purchasing data. By bridging the gap between retailers and fast-moving consumer goods (FMCGs), Alerzo enhances the efficiency and effectiveness of informal retail operations.

User Interviews

Series B in 2022
User Interviews, Inc. is a company that specializes in providing a platform for recruiting participants for product tests and market research. Founded in 2013 and based in Brooklyn, New York, it offers tools such as Recruit, which facilitates flexible participant recruitment across various research types, and Research Hub, a centralized system for managing research participants. Additionally, User Interviews provides resources like the UX Research field guide to assist researchers, designers, and product managers at all levels of experience. The platform enables users to easily access a diverse panel of participants through features like screener surveys, calendars, incentives, and messaging, and it allows for the creation of a Research CRM that can accommodate up to 100 contacts free of charge. The company was previously known as MobileSuites, Inc. before rebranding in 2015.

Thingtesting

Seed Round in 2022
Thingtesting is an online platform that serves as a consumer guide for discovering and reviewing emerging brands and products. The company aims to create a space where users can engage in honest discussions about new offerings. It provides exclusive content, including behind-the-scenes insights into various products and brands, which enhances the user experience. By fostering a community of paying members, Thingtesting offers a comprehensive guide that allows consumers to make informed decisions about the latest trends in the market.

BlueOcean

Series B in 2022
BlueOcean is an always-on brand intelligence platform delivering data and insights that drive actions and outcomes. The platform aids companies in measuring brand awareness and tracking marketing indicators. BlueOcean allows businesses to assess their competitors' marketing efforts. It can assist a brand in gaining insight into several parts of a competitor's marketing approach, such as the selling points its advertising emphasize.

Alerzo

Series B in 2022
Alerzo is a B2B e-commerce retail company based in Ibadan, Nigeria, that focuses on transforming the operations of informal retail stores. Founded in 2019, Alerzo provides a technology and services platform that facilitates on-demand inventory distribution and financial services tailored for small retailers. Its platform enables these stores to easily discover, purchase, and manage their inventories, while also delivering valuable insights such as real-time market trends, customer feedback, and consumer purchasing data. By bridging the gap between retailers and fast-moving consumer goods (FMCGs), Alerzo enhances the efficiency and effectiveness of informal retail operations.

Alerzo

Series A in 2021
Alerzo is a B2B e-commerce retail company based in Ibadan, Nigeria, that focuses on transforming the operations of informal retail stores. Founded in 2019, Alerzo provides a technology and services platform that facilitates on-demand inventory distribution and financial services tailored for small retailers. Its platform enables these stores to easily discover, purchase, and manage their inventories, while also delivering valuable insights such as real-time market trends, customer feedback, and consumer purchasing data. By bridging the gap between retailers and fast-moving consumer goods (FMCGs), Alerzo enhances the efficiency and effectiveness of informal retail operations.

User Interviews

Series A in 2021
User Interviews, Inc. is a company that specializes in providing a platform for recruiting participants for product tests and market research. Founded in 2013 and based in Brooklyn, New York, it offers tools such as Recruit, which facilitates flexible participant recruitment across various research types, and Research Hub, a centralized system for managing research participants. Additionally, User Interviews provides resources like the UX Research field guide to assist researchers, designers, and product managers at all levels of experience. The platform enables users to easily access a diverse panel of participants through features like screener surveys, calendars, incentives, and messaging, and it allows for the creation of a Research CRM that can accommodate up to 100 contacts free of charge. The company was previously known as MobileSuites, Inc. before rebranding in 2015.

Showcase Insights

Pre Seed Round in 2020
SHOWCASE is a next-gen product research startup, leveraging technology to generate targeted, efficient, agile consumer insights.

User Interviews

Seed Round in 2019
User Interviews, Inc. is a company that specializes in providing a platform for recruiting participants for product tests and market research. Founded in 2013 and based in Brooklyn, New York, it offers tools such as Recruit, which facilitates flexible participant recruitment across various research types, and Research Hub, a centralized system for managing research participants. Additionally, User Interviews provides resources like the UX Research field guide to assist researchers, designers, and product managers at all levels of experience. The platform enables users to easily access a diverse panel of participants through features like screener surveys, calendars, incentives, and messaging, and it allows for the creation of a Research CRM that can accommodate up to 100 contacts free of charge. The company was previously known as MobileSuites, Inc. before rebranding in 2015.

Teikametrics

Series A in 2018
Teikametrics, LLC is a Boston-based company that specializes in e-commerce optimization software for online retailers. Founded in 2011, it provides solutions for Amazon repricing, FBA inventory management, and eBay optimization. The platform leverages artificial intelligence to help retailers dynamically adjust pricing and optimize inventory performance, enabling them to enhance operational efficiency and profitability. Teikametrics also offers insights into market trends and competitive intelligence, allowing sellers to make informed decisions. In addition to its software solutions, the company provides brand consulting services to support e-commerce businesses in maximizing their growth potential.

Pulse

Convertible Note in 2018
Pulse Q&A Inc. is an innovative company specializing in an artificial intelligence-based platform that delivers crowdsourced data aimed at technology executives. Founded in 2017 and headquartered in San Francisco, the company enables users, particularly Chief Information Officers, to gather insights by creating questions and sharing them with peers, customers, or prospects. This process allows users to test messaging and positioning in real time before launching new products or refreshing existing messages. By providing access to relevant conversations and data, Pulse Q&A empowers decision-makers to make informed choices that drive meaningful outcomes in innovation and spending.

Meero

Seed Round in 2017
Meero, founded in 2016, is an innovative on-demand photography platform that aims to transform the photography industry by alleviating the burdensome tasks that photographers face. The company provides a comprehensive suite of tools that includes market research, invoicing, and post-production services, allowing photographers to focus on their creative work. Meero addresses a critical issue in photography—lengthy post-production times—by utilizing advanced artificial intelligence and machine learning algorithms to expedite photo editing and ensure consistent quality. This enables artists to deliver high-quality images within 24 hours. Meero also fosters a global community of photographers, offering educational masterclasses, inspiring documentaries, and networking opportunities across 35 countries. With a workforce of 800 employees from 49 nationalities and a network of 60,000 photographers, Meero delivers a photoshoot every 25 seconds. The company has established offices in major cities including Paris, New York, and Tokyo, positioning itself as a leader in the evolving landscape of photography.

Sprig

Series B in 2015
Sprig is a product development lifecycle research platform that aims to enhance user experiences through actionable insights. Founded in April 2013 by Morgan Springer, Neeraj Berry, Matt Kent, and Gagan Biyani, the company is based in San Francisco, United States. Sprig offers tools for concept and usability testing, as well as in-product surveys, allowing businesses to gather valuable feedback on new ideas, designs, and prototypes, as well as existing product experiences. Notable companies, including Dropbox, Square, Opendoor, and Loom, utilize Sprig's services to improve their products and better meet user needs.
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