FJ Labs

Founded in 2015, FJ Labs is a New York-based venture capital firm focusing on stage-agnostic investments in marketplaces and consumer-facing startups. Their investment range varies from $50,000 to $5,000,000, typically at seed or series A stages.

Matias Barbero

Investor

Zineb Belghiti

Analyst

Agapitos Diakogiannis

Investor

Fabrice Grinda

Partner

William Guillouard

Venture Partner

Past deals in Marketing

Ikas

Convertible Note in 2025
Ikas is an e-commerce platform provider for small and medium-sized businesses that enables the creation and management of online stores. The platform offers multichannel storefronts, marketing tools, inventory tracking and management, sales and order tracking, and data integration. It supports bulk product loading and point-of-sale functionality, allowing retailers to run online and physical stores from a single application. By combining commerce, inventory, order, and sales software, Ikas helps businesses streamline operations, tailor their online presence, and reach customers worldwide.

Krepling

Seed Round in 2025
Krepling is an innovative no-code composable platform designed for e-commerce, enabling merchants to create enhanced buying experiences online. Founded in early 2020 by brothers Liam and Travis Gerada, both experienced e-commerce merchants, Krepling empowers users to construct their entire e-commerce environment—from front-end stores to marketing and consumer purchasing flows—using a simple click-based interface rather than requiring coding skills. The platform consolidates various operational elements into a single solution, providing merchants with advanced data capabilities to better capture customer insights. Krepling operates with a hybrid remote work model across over five countries and serves merchants in more than 35 countries, promoting inclusivity in the e-commerce space.

Momos

Series A in 2024
Momos is a technology company focused on transforming the restaurant industry by providing a robust engagement platform tailored to modern dining establishments. Their cloud-based marketing and analytics tools empower restaurants to leverage data across various online channels, enhancing their operational efficiency and growth potential. By offering AI-powered automation for digital marketing, reputation management, and content management, Momos enables clients to gain valuable insights into their performance. This innovative approach helps restaurants navigate the digital landscape and optimize their revenue streams, ultimately modernizing the way food and beverage businesses operate.

Passionfruit

Series A in 2024
Passionfruit is a platform that connects highly-vetted independent marketing professionals with startups and enterprises seeking on-demand support. It aims to alleviate the time and stress of hiring by matching businesses with specialists in digital marketing, branding, public relations, and content creation. The company fosters a community where these freelancers can work, learn, and earn together.

FirmPilot

Series A in 2024
FirmPilot is a technology company that specializes in providing an AI-driven marketing platform tailored for law firms. The platform is designed to automatically generate search-engine-optimized content, enabling firms to enhance their online presence and attract more clients. FirmPilot's features include automated blog content creation through intelligent analysis tools, competitor tracking, and insights that suggest relevant content. Additionally, it offers the capability to automate social media posts and analyze advertisement performance across various channels. By centralizing marketing activities, FirmPilot aims to help law firms increase leads while reducing overall marketing costs.

Superglue

Seed Round in 2024
Superglue is a company that specializes in partner ecosystem engagement through its advanced software solutions. It develops tools designed to transform partnerships into effective B2B sales channels, focusing on partnership automation and next-generation partner relationship management capabilities. By leveraging automation and artificial intelligence, Superglue's software aids SaaS companies in driving predictable revenue, enhancing lead generation, improving closing rates, and facilitating larger deals. The company's goal is to foster trust and value within partner ecosystems, ensuring that all stakeholders are engaged and motivated to contribute to business growth.

FirmPilot

Series A in 2024
FirmPilot is a technology company that specializes in providing an AI-driven marketing platform tailored for law firms. The platform is designed to automatically generate search-engine-optimized content, enabling firms to enhance their online presence and attract more clients. FirmPilot's features include automated blog content creation through intelligent analysis tools, competitor tracking, and insights that suggest relevant content. Additionally, it offers the capability to automate social media posts and analyze advertisement performance across various channels. By centralizing marketing activities, FirmPilot aims to help law firms increase leads while reducing overall marketing costs.

ThisThat

Seed Round in 2024
Founded in 2017 in Edinburgh, UK, ThisThat designs and develops a social polling app that enables users to ask questions, share opinions, follow profiles, and compare products or services side-by-side. The platform facilitates informed decision-making by providing tools for user-generated content and informational summaries.

The Lobby

Seed Round in 2023
The Lobby is a video shopping platform that connects top fashion brands with influencers, creating an engaging shopping experience reminiscent of QVC combined with TikTok. Tailored for young professionals, The Lobby simplifies the shopping process by introducing new and emerging brands weekly. Customers can request items to be delivered to their offices for a week-long trial period without any upfront fees, allowing them to experience products before making a purchase. This innovative try-before-you-buy model eliminates the risks associated with online shopping, making it a convenient and inspiring option for consumers.

Mealco

Convertible Note in 2023
Mealco is a food-tech platform that enables the creation and operation of delivery-native food brands by monetizing restaurants' unused kitchen capacity. The platform converts back-of-house resources into a digital-friendly operation that can handle online delivery demand while maintaining existing staff, allowing restaurants to streamline operations, expand brand offerings, and optimize their online presence to maximize customer reach.

Postilize

Pre Seed Round in 2023
Postilize is an AI software development company that provides tools designed to enhance social media engagement, specifically on platforms like LinkedIn and Twitter. Utilizing generative AI, Postilize offers features focused on intelligent engagement, assisting businesses in identifying and interacting with influencers to strengthen their brand presence. The company's solutions aim to help enterprises build a loyal customer base and effectively scale their operations. By leveraging cutting-edge technology, Postilize transforms the way businesses manage their social media strategies.

Fourvenues

Venture Round in 2023
Fourvenues develops an event management software platform that enables real-time online sales and reservations for venues and promoters. The system supports booking and allocating spaces and tables via a virtual map, handling deposits, and managing tickets, guest lists, VIP areas, and microsites, alongside CRM, marketing tools, and analytics. It also integrates with sales channels, provides reporting, and stores team information in a private database. By combining reservations, space control, customer data, payment gateway access, and performance metrics, the platform helps organizers streamline operations, measure PR impact, identify attendee preferences, build loyalty, and optimize revenue.

Spindl

Seed Round in 2022
Spindl develops a blockchain-based attribution system aimed at accelerating user growth for businesses. The company provides analytics on customer behavior, retention rates, and the return on investment from token drops, as well as metrics on customer acquisition costs from advertising spend and wallet conversion rates, enabling data-driven marketing decisions.

Mealco

Seed Round in 2022
Mealco is a food-tech platform that enables the creation and operation of delivery-native food brands by monetizing restaurants' unused kitchen capacity. The platform converts back-of-house resources into a digital-friendly operation that can handle online delivery demand while maintaining existing staff, allowing restaurants to streamline operations, expand brand offerings, and optimize their online presence to maximize customer reach.

Warren James

Series A in 2022
Warren James specializes in developing and managing creator-backed brands. They offer white-label merchandising services, handling licensing, manufacturing, product development, web design, promotion, fulfillment, and customer retention.

Passionfruit

Seed Round in 2022
Passionfruit is a platform that connects highly-vetted independent marketing professionals with startups and enterprises seeking on-demand support. It aims to alleviate the time and stress of hiring by matching businesses with specialists in digital marketing, branding, public relations, and content creation. The company fosters a community where these freelancers can work, learn, and earn together.

2.5 Intelligence

Pre Seed Round in 2022
2.5 Intelligence develops tools to help communities manage and engage their audiences, with a focus on web3 projects. It provides Discord and Twitter bots that integrate on-chain and off-chain data to identify active members, boost participation, and support long-term community growth.

BlueOcean

Series B in 2022
BlueOcean is an always-on brand intelligence platform delivering data and insights that drive actions and outcomes. The platform aids companies in measuring brand awareness and tracking marketing indicators. BlueOcean allows businesses to assess their competitors' marketing efforts. It can assist a brand in gaining insight into several parts of a competitor's marketing approach, such as the selling points its advertising emphasize.

Superglue

Seed Round in 2022
Superglue is a company that specializes in partner ecosystem engagement through its advanced software solutions. It develops tools designed to transform partnerships into effective B2B sales channels, focusing on partnership automation and next-generation partner relationship management capabilities. By leveraging automation and artificial intelligence, Superglue's software aids SaaS companies in driving predictable revenue, enhancing lead generation, improving closing rates, and facilitating larger deals. The company's goal is to foster trust and value within partner ecosystems, ensuring that all stakeholders are engaged and motivated to contribute to business growth.

Reforge

Series B in 2022
Reforge provides career development membership services designed for experienced professionals seeking ongoing, practical learning. The company offers programs across product, growth, engineering, and marketing, focusing on delivering deep insights and actionable results rather than traditional certifications. By connecting members with a network of practitioners and experts, Reforge supports continuous learning to help individuals advance their careers and master the craft in their fields, addressing gaps between professional needs and available options for lifelong development.

Mealco

Pre Seed Round in 2021
Mealco is a food-tech platform that enables the creation and operation of delivery-native food brands by monetizing restaurants' unused kitchen capacity. The platform converts back-of-house resources into a digital-friendly operation that can handle online delivery demand while maintaining existing staff, allowing restaurants to streamline operations, expand brand offerings, and optimize their online presence to maximize customer reach.

ZAX

Series A in 2021
ZAX operates a platform and online marketplace serving suppliers and resellers in Latin America, providing product discovery, sales, marketing, trust, payment, credit and logistics services. It connects bulk buyers and sellers of fashion and related products—apparel, footwear, beauty products, accessories, home products and cosmetics—enabling shopkeepers to discover, purchase and resell products within a single ecosystem.

Sendoso

Series C in 2021
Founded in 2016, Sendoso is a global platform that enhances customer engagement by integrating digital and physical sending strategies. It enables businesses to stand out with new ways to engage customers throughout the buyer's journey, improving relationships and increasing effectiveness of go-to-market programs.

Draft

Seed Round in 2021
Draft operates as a marketing agency specializing in content creation and distribution. It offers services such as content marketing, social media management, search engine optimization (SEO), and professional writing for businesses seeking to enhance their online presence and engagement with customers. The company uniquely employs blockchain technology to facilitate its job marketplace platform, connecting freelance writers and clients efficiently.

MagaLoop

Seed Round in 2021
MagaLoop GmbH is a Berlin-based company that operates a digital B2B marketplace designed to streamline the ordering process for retailers and wholesalers. Founded in 2018, the platform connects independent retailers, such as kiosks, bakeries, and gas station stores, with a wide range of suppliers. Through its mobile application and web portal, MagaLoop enables users to place orders efficiently, leveraging features like barcode scanning and order history to enhance the ordering experience. The company also offers services that support marketing, communication, and price optimization, helping retailers manage their resources effectively in a competitive market. By fostering a network of independent retailers, MagaLoop aims to empower these businesses to digitize their operations and improve their overall efficiency.

Mealco

Seed Round in 2021
Mealco is a food-tech platform that enables the creation and operation of delivery-native food brands by monetizing restaurants' unused kitchen capacity. The platform converts back-of-house resources into a digital-friendly operation that can handle online delivery demand while maintaining existing staff, allowing restaurants to streamline operations, expand brand offerings, and optimize their online presence to maximize customer reach.

Gorgias

Series B in 2020
Founded in 2015, Gorgias is a leading customer service platform designed specifically for e-commerce businesses. It offers cutting-edge automation and AI capabilities to deliver personalized support across multiple channels, including email, voice, SMS, live chat, and social media. With over 250 employees across eight global offices, Gorgias serves more than 12,000 merchants worldwide, including prominent brands like Steve Madden and Glossier.

Optilyz

Series A in 2020
Optilyz is a Europe-based direct mail automation company that provides a platform to design, print, and send letters, postcards, and self-mailers with a few clicks. The platform integrates with customer relationship management systems, supports data mapping and address review, and enables recurring campaigns while tracking campaign performance. It offers analytics tools to optimize direct mail campaigns and helps businesses automate and personalize offline marketing, reducing customer acquisition costs through cross-channel, data-driven direct mail.

BrandTotal

Series B in 2020
BrandTotal Ltd operates a marketing intelligence platform that focuses on dark marketing, enabling businesses to gain insights into their competitors' strategies and performance. Founded in 2016 and based in Tel Aviv, Israel, the company leverages cyber security, machine learning, and artificial intelligence to analyze digital channels and consolidate data into actionable marketing campaigns. By providing real-time visibility into competitors' social media activities and marketing efforts, BrandTotal empowers marketing teams to identify threats and opportunities within the digital landscape. This capability allows organizations to adjust their strategies dynamically, ensuring they remain competitive and agile in a rapidly evolving market.

Ribbon

Seed Round in 2020
Ribbon is a one-stop-shop online platform for live and recorded events to the next level. It offers tickets to online events and sells recorded content. It aims on making online events easy. It integrates with Zoom, customizes email marketing, and builds an online library. Their Zoom integration automatically creates meetings with unique links and passwords for each event. It was founded in 2020 and is based in San Francisco, California, United States.

Octane AI

Venture Round in 2020
Octane AI, Inc. is a developer of a conversational marketing automation platform tailored for e-commerce businesses. Founded in 2016 and based in Irvine, California, the company provides tools for merchants to create engaging quizzes, collect data, and automate customer interactions through personalized Facebook Messenger and SMS. Its platform supports chatbot creation, allowing users to integrate various content types, manage customer service, and enhance product visibility. Trusted by over 1,000 Shopify and Shopify Plus brands, Octane AI empowers merchants to connect with customers effectively, personalize their buying journey, and boost retention rates. The company operates on a fully remote model, employing a diverse team across more than ten countries, and is backed by prominent Silicon Valley investors.

Thriver

Series B in 2020
Thriver is a Toronto-based platform that enhances workplace culture by curating food experiences, tracking related spending, and gathering employee feedback. Founded in 2015, it enables companies to create engaging programs around wellness, education, and team-building.

MagaLoop

Seed Round in 2020
MagaLoop GmbH is a Berlin-based company that operates a digital B2B marketplace designed to streamline the ordering process for retailers and wholesalers. Founded in 2018, the platform connects independent retailers, such as kiosks, bakeries, and gas station stores, with a wide range of suppliers. Through its mobile application and web portal, MagaLoop enables users to place orders efficiently, leveraging features like barcode scanning and order history to enhance the ordering experience. The company also offers services that support marketing, communication, and price optimization, helping retailers manage their resources effectively in a competitive market. By fostering a network of independent retailers, MagaLoop aims to empower these businesses to digitize their operations and improve their overall efficiency.

Advisable

Seed Round in 2020
Advisable operates a freelance marketplace and digital agency that connects organizations with freelance marketing professionals. The platform uses in-house technology to match clients with suitable marketing specialists, enabling them to identify, screen, and hire freelancers. In addition to the marketplace, Advisable provides web and concept design, digital marketing, technical implementations, tailor-made solutions, social media, digital strategy consulting, and usability services to support client projects.

Mealco

Pre Seed Round in 2020
Mealco is a food-tech platform that enables the creation and operation of delivery-native food brands by monetizing restaurants' unused kitchen capacity. The platform converts back-of-house resources into a digital-friendly operation that can handle online delivery demand while maintaining existing staff, allowing restaurants to streamline operations, expand brand offerings, and optimize their online presence to maximize customer reach.

Draft

Pre Seed Round in 2020
Draft operates as a marketing agency specializing in content creation and distribution. It offers services such as content marketing, social media management, search engine optimization (SEO), and professional writing for businesses seeking to enhance their online presence and engagement with customers. The company uniquely employs blockchain technology to facilitate its job marketplace platform, connecting freelance writers and clients efficiently.

ZAX

Pre Seed Round in 2020
ZAX operates a platform and online marketplace serving suppliers and resellers in Latin America, providing product discovery, sales, marketing, trust, payment, credit and logistics services. It connects bulk buyers and sellers of fashion and related products—apparel, footwear, beauty products, accessories, home products and cosmetics—enabling shopkeepers to discover, purchase and resell products within a single ecosystem.

Advisable

Seed Round in 2020
Advisable operates a freelance marketplace and digital agency that connects organizations with freelance marketing professionals. The platform uses in-house technology to match clients with suitable marketing specialists, enabling them to identify, screen, and hire freelancers. In addition to the marketplace, Advisable provides web and concept design, digital marketing, technical implementations, tailor-made solutions, social media, digital strategy consulting, and usability services to support client projects.

FlipGive

Series A in 2019
FlipGive is a team funding platform focused on transforming how youth sports teams raise money. The company enables members to pool their spending as a group, earning cash back from everyday purchases such as groceries, gas, clothing, equipment, dining, and travel. By creating a direct digital channel between more than 700 merchant partners and the North American youth sports market, FlipGive aggregates the traditionally fragmented market, allowing teams to manage their funds and collect donations efficiently. This innovative approach simplifies fundraising for youth sports teams, making it easier for them to secure financial support while fostering customer loyalty for participating brands.

The Lobby

Seed Round in 2019
The Lobby is a video shopping platform that connects top fashion brands with influencers, creating an engaging shopping experience reminiscent of QVC combined with TikTok. Tailored for young professionals, The Lobby simplifies the shopping process by introducing new and emerging brands weekly. Customers can request items to be delivered to their offices for a week-long trial period without any upfront fees, allowing them to experience products before making a purchase. This innovative try-before-you-buy model eliminates the risks associated with online shopping, making it a convenient and inspiring option for consumers.

Sendoso

Series A in 2019
Founded in 2016, Sendoso is a global platform that enhances customer engagement by integrating digital and physical sending strategies. It enables businesses to stand out with new ways to engage customers throughout the buyer's journey, improving relationships and increasing effectiveness of go-to-market programs.

BrandTotal

Series A in 2018
BrandTotal Ltd operates a marketing intelligence platform that focuses on dark marketing, enabling businesses to gain insights into their competitors' strategies and performance. Founded in 2016 and based in Tel Aviv, Israel, the company leverages cyber security, machine learning, and artificial intelligence to analyze digital channels and consolidate data into actionable marketing campaigns. By providing real-time visibility into competitors' social media activities and marketing efforts, BrandTotal empowers marketing teams to identify threats and opportunities within the digital landscape. This capability allows organizations to adjust their strategies dynamically, ensuring they remain competitive and agile in a rapidly evolving market.

CoMatch

Series B in 2018
CoMatch GmbH is a Berlin-based online marketplace that connects companies with freelance management consultants and industry experts. The platform specializes in providing access to professionals across various fields, including strategy, organization, IT, marketing, sales, finance, market analysis, and operations. By facilitating these connections, CoMatch enables organizations of all sizes to find external support tailored to their project needs, enhancing their operational effectiveness and efficiency. The company focuses on matching top consultants with businesses seeking specialized expertise, thereby streamlining the process of sourcing independent consulting services.

mParticle

Series C in 2017
mParticle is a customer data platform provider that helps multi-channel consumer brands collect, unify, and activate data across web, mobile apps, and other touchpoints. The platform enables marketers, developers, product managers, and data scientists to integrate and orchestrate an organization's marketing stack, delivering a single, real-time view of customer data. It collects e-commerce transactions and various API events, supports data across devices and channels, and facilitates audience segmentation and analytics to improve personalization, engagement, and operational efficiency. The company targets industries including retail, financial services, media, travel, gaming, and dining, and supports GDPR compliance. Founded in 2012 and headquartered in New York City, it maintains additional offices in San Francisco, Bellevue, London, and Delray Beach to serve a global client base.

Pollen

Seed Round in 2017
Pollen is a developer of an advertising platform aimed at assisting small and medium-sized online retailers in acquiring new customers through targeted advertising. The platform utilizes consumers' browsing, buying, and abandonment behavior to serve highly relevant ads across Facebook and Display networks. By leveraging actual browsing data, Pollen enables retailers to engage effectively with potential customers interested in their specific products, ultimately enhancing customer acquisition and boosting revenue.

Traction

Convertible Note in 2016
Traction, Inc. is a San Francisco-based company that offers a platform designed to enhance multi-channel marketing efforts for its clients. The Traction platform addresses various marketing needs, including web development, mobile applications, content creation, e-commerce solutions, content marketing, and demand generation. By providing tailored support, Traction aims to optimize marketing budgets and improve the effectiveness of campaigns for businesses.

Optilyz

Seed Round in 2016
Optilyz is a Europe-based direct mail automation company that provides a platform to design, print, and send letters, postcards, and self-mailers with a few clicks. The platform integrates with customer relationship management systems, supports data mapping and address review, and enables recurring campaigns while tracking campaign performance. It offers analytics tools to optimize direct mail campaigns and helps businesses automate and personalize offline marketing, reducing customer acquisition costs through cross-channel, data-driven direct mail.

Virool

Series A in 2016
Virool, Inc. is a video advertising platform that specializes in native video advertising for brand marketers. Founded in 2011 and headquartered in San Francisco, with additional offices in New York, St. Petersburg, Toronto, and Los Angeles, Virool allows brands to host videos, design campaigns, target specific audiences, and analyze results online. The platform serves both advertisers and publishers, offering a supply-side solution for publishers to optimize revenue and a programmatic distribution system for advertisers to enhance brand impact. Virool's technology empowers clients to engage audiences effectively through mobile devices and social media, utilizing programmatic strategies to ensure that video content reaches the right viewers at the right time. Over its history, Virool has facilitated video promotion for over 30,000 global advertisers, including major brands such as Coca-Cola and Disney, and has partnered with more than 100,000 online and mobile publisher properties.

SelfMade

Seed Round in 2016
SelfMade operates a technology platform that transforms and shares images on social media. It offers professional photo editing services and social media support to help members grow their online following. The company's app provides access to its follower growth technology, allowing users to determine their brand aesthetic, growth strategy, and posting schedule.

Olapic

Series B in 2015
Olapic Inc. operates a visual marketing platform that transforms consumer-generated photos and videos into valuable brand assets for marketing and e-commerce. Founded in 2009 and headquartered in New York, with additional offices in Cordoba, Argentina, and London, the company specializes in collecting, curating, and analyzing visual content from social media. Olapic's services enhance brand and retailer engagement by creating authentic marketing experiences that drive sales and improve campaign performance. The platform supports various sectors, including apparel, beauty, and travel, and offers features such as predictive consumer-generated ads and Instagram shopping. As of late 2020, Olapic functions as a subsidiary of Social Native LLC.

Button

Series A in 2015
Button facilitates seamless mobile commerce by connecting brands and consumers via its platform. It enables brands to drive sales and publishers to earn revenue through enhanced user experiences.

55social

Seed Round in 2011
55social is a content optimization platform for social networks that helps brands manage their social media and analyze their results. It also helps firms reach out and monetize their social media. The company was founded in 2011 by IG Expansion, Brazilian entrepreneurs and Redpoint Ventures to provide tech-based solutions for the Brazilian social media market, which was, and still is, growing. The company has offices in Brazil and Argentina. Its Brazilian office has commercial and customer service operations, with approximately 40 employees. In Argentina, is located the software development operations, with approximately 30 employees.
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