FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Venture Capital

Zineb Belghiti

Operations Associate

William Guillouard

Operating Partner

Arne Halleraker

Partner

Christopher Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Founding Partner

Güimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Past deals in Personal Finance

Optifino

Series A in 2024
Optifino is a fintech firm that specializes in the intersection of financial services, technology, and life insurance. The company focuses on educating clients about the benefits of compounding and tax-efficient investments, which can provide lasting financial advantages across generations. Optifino aims to revolutionize the life insurance sector by enhancing transparency, protection, tax management, and liquidity. Through its innovative approach, the firm seeks to bridge the gap between life insurance and investment strategies, offering clients a comprehensive solution designed to maximize value at every interaction.

Digitt

Seed Round in 2024
Digitt is a financial technology company dedicated to providing equitable financial tools aimed at combating predatory lending practices. The company focuses on eliminating the high interest rates typically associated with credit cards, offering low-interest rates ranging from 20% to 42% per year. By providing clear payment structures, Digitt enables customers to understand their monthly obligations and visualize their path to becoming debt-free. Through its innovative products, Digitt seeks to transform the financial services landscape, empowering users to manage their credit card debt more effectively and achieve their financial goals.

Comun

Series A in 2024
Comun is a digital banking platform tailored for Latinos in the United States, offering a user-friendly app that enables quick application for FDIC-secured deposit accounts and VISA debit cards in under two minutes. The platform provides access to over 55,000 ATMs across North America and prioritizes customer service in both Spanish and English. Comun enhances financial security through advanced fraud detection features and facilitates free and instant transfers via its internal payments platform, ComunYa. Additionally, users can connect Direct Deposit to receive their paychecks up to two days early, promoting financial stability and freedom among its customers.

Comun

Series A in 2024
Comun is a digital banking platform tailored for Latinos in the United States, offering a user-friendly app that enables quick application for FDIC-secured deposit accounts and VISA debit cards in under two minutes. The platform provides access to over 55,000 ATMs across North America and prioritizes customer service in both Spanish and English. Comun enhances financial security through advanced fraud detection features and facilitates free and instant transfers via its internal payments platform, ComunYa. Additionally, users can connect Direct Deposit to receive their paychecks up to two days early, promoting financial stability and freedom among its customers.

UME Financial Services

Series A in 2024
Ume is a consumer finance platform designed to simplify access to credit, particularly for low-income individuals who lack traditional banking resources. By offering purchase credit through retailers' points of sale, Ume eliminates hidden fees, unclear terms, and high interest rates, fostering a more inclusive financial environment. The platform aims to empower consumers to achieve their personal financial goals while enabling retailers to offer a risk-free credit alternative. Through its competitive pricing and commitment to transparency, Ume seeks to democratize credit access and create an economic landscape that benefits both consumers and retailers.

OCHO

Seed Round in 2023
OCHO is a provider of auto insurance services that focuses on affordability and fairness while promoting credit-building opportunities for its customers. The company offers innovative insurance solutions that include zero down payments and lower premiums, making it easier for individuals to access insurance coverage. Additionally, OCHO’s services extend to lower security deposits for rental agreements and the elimination of deposits for utilities, allowing users to secure their assets at a low and equitable cost. Through its unique approach, OCHO aims to enhance financial accessibility and stability for its clients.

Silverbird

Convertible Note in 2023
Silverbird is a digital bank focused on facilitating international trade for small and medium-sized enterprises (SMEs). The company offers a range of services, including online banking, global business accounts, and efficient cross-border payment solutions. Utilizing data-driven, AI-powered know-your-client technology, Silverbird effectively onboards international SMEs, enabling them to access banking services in Europe and beyond. By collaborating with banks, regulators, payment networks, and trade finance companies, Silverbird aims to streamline the international payment process, thereby reducing obstacles for global merchants. This approach not only enhances the banking experience for businesses but also aims to unlock significant growth opportunities in international trade.

Ugami

Venture Round in 2023
Ugami is a developer of a financial mobile application that offers financial rewards services specifically tailored for gamers. The platform allows users to earn points through virtual card purchases made with debit and credit cards, which can be redeemed in its store for a variety of gaming-related items, such as merchandise, digital goods, hardware, and software. Additionally, users can gain preferred access to exclusive game sessions and esports events. Ugami aims to enhance the gaming experience by enabling players to earn rewards while also providing tools for personal finance education and safe fund management.

Comun

Seed Round in 2023
Comun is a digital banking platform tailored for Latinos in the United States, offering a user-friendly app that enables quick application for FDIC-secured deposit accounts and VISA debit cards in under two minutes. The platform provides access to over 55,000 ATMs across North America and prioritizes customer service in both Spanish and English. Comun enhances financial security through advanced fraud detection features and facilitates free and instant transfers via its internal payments platform, ComunYa. Additionally, users can connect Direct Deposit to receive their paychecks up to two days early, promoting financial stability and freedom among its customers.

OCHO

Series B in 2022
OCHO is a provider of auto insurance services that focuses on affordability and fairness while promoting credit-building opportunities for its customers. The company offers innovative insurance solutions that include zero down payments and lower premiums, making it easier for individuals to access insurance coverage. Additionally, OCHO’s services extend to lower security deposits for rental agreements and the elimination of deposits for utilities, allowing users to secure their assets at a low and equitable cost. Through its unique approach, OCHO aims to enhance financial accessibility and stability for its clients.

Rosaly

Seed Round in 2022
Rosaly is a fintech company founded by Arbia Smiti in late 2019, focused on enhancing the financial well-being of employees through its innovative platform. The company's services include automatic management of advance payment requests and a comprehensive financial management tool designed to alleviate financial stress for employees. By providing on-demand pay, budget management, and educational resources through its app, Rosaly empowers businesses to support their staff's financial health while ensuring that cash flow remains unaffected.

Goin

Seed Round in 2022
Goin is a mobile application focused on enhancing users' financial health by integrating with traditional banking systems. The app provides innovative tools for saving, investing, and smart shopping, leveraging users' banking information and spending behavior to offer actionable insights. Utilizing machine learning algorithms, Goin encourages users to accumulate savings through small daily actions, such as rounding up transactions. It also facilitates the addition of funds to the application and allows users to transfer money to various investment options, including cryptocurrency and equity funds, or back to their bank accounts. By promoting these financial habits, Goin aims to improve its clients' overall financial well-being and lifestyle.

Silverbird

Seed Round in 2022
Silverbird is a digital bank focused on facilitating international trade for small and medium-sized enterprises (SMEs). The company offers a range of services, including online banking, global business accounts, and efficient cross-border payment solutions. Utilizing data-driven, AI-powered know-your-client technology, Silverbird effectively onboards international SMEs, enabling them to access banking services in Europe and beyond. By collaborating with banks, regulators, payment networks, and trade finance companies, Silverbird aims to streamline the international payment process, thereby reducing obstacles for global merchants. This approach not only enhances the banking experience for businesses but also aims to unlock significant growth opportunities in international trade.

Possible Finance

Venture Round in 2022
Possible Finance is a consumer finance company dedicated to providing access to capital while promoting long-term financial health. The company focuses on helping communities break the cycle of debt and enhance economic mobility. It has developed a mobile-only financing application that allows users to secure short-term loans without undergoing a credit check. This platform offers a straightforward and affordable alternative to traditional payday loans, featuring longer repayment schedules through multiple installments. By simplifying the borrowing process, Possible Finance aims to empower individuals to manage their finances more effectively and build their credit over time.

Abhi

Series A in 2022
Abhi is a financial wellness platform based in Pakistan, founded in 2021, that focuses on providing salary advances to employees based on their accrued wages. The platform enables users to withdraw a portion of their earned salary directly into their bank accounts, thereby offering a solution to immediate financial needs without hidden charges. In addition to its salary advance services, Abhi supports employers by streamlining payroll processes and reducing the administrative burden on HR and finance departments. The company aims to enhance financial access and flexibility for employees while ensuring timely payments for employers, ultimately transforming the way individuals manage their finances.

Ugami

Seed Round in 2022
Ugami is a developer of a financial mobile application that offers financial rewards services specifically tailored for gamers. The platform allows users to earn points through virtual card purchases made with debit and credit cards, which can be redeemed in its store for a variety of gaming-related items, such as merchandise, digital goods, hardware, and software. Additionally, users can gain preferred access to exclusive game sessions and esports events. Ugami aims to enhance the gaming experience by enabling players to earn rewards while also providing tools for personal finance education and safe fund management.

Digitt

Seed Round in 2022
Digitt is a financial technology company dedicated to providing equitable financial tools aimed at combating predatory lending practices. The company focuses on eliminating the high interest rates typically associated with credit cards, offering low-interest rates ranging from 20% to 42% per year. By providing clear payment structures, Digitt enables customers to understand their monthly obligations and visualize their path to becoming debt-free. Through its innovative products, Digitt seeks to transform the financial services landscape, empowering users to manage their credit card debt more effectively and achieve their financial goals.

Dinara

Seed Round in 2022
Dinara is a financial technology company that specializes in enterprise banking services, focusing on the integration of crypto and fiat assets within a single platform. The company's solution enables enterprises to securely hold and transact both types of assets efficiently. Dinara's platform supports multiple users per account, manages various legal entities, and establishes permissions to mitigate risk. It also streamlines user onboarding through simplified Know Your Customer (KYC) processes and sign-up workflows, ensuring that enterprises can operate and transact with confidence and minimal friction.

Solvo

Seed Round in 2022
Solvo is a developer of a cryptocurrency investment platform that aims to simplify the process of trading digital assets. The company's iOS application enables users to buy, sell, and trade cryptocurrencies without the complexities often associated with such transactions. Solvo's platform streamlines the account opening and money transfer processes, making them hassle-free. It provides a user-friendly interface designed to assist both learners and seasoned investors in understanding cryptocurrencies while offering access to a diverse range of investment opportunities.

Earnr

Pre Seed Round in 2021
Earnr is a finance and tax service company based in the U.K., founded in 2020 by Anil Nair, Enzo Ottens, and Jamie Leverton. It caters to creators and individuals engaged in side-hustle businesses. Earnr's platform automates finances and tax submissions, allowing users to import bank transactions, track earnings, streamline tax returns, and maintain a comprehensive record of self-employed income. This helps users save time on financial organization and tax filing.

Comun

Pre Seed Round in 2021
Comun is a digital banking platform tailored for Latinos in the United States, offering a user-friendly app that enables quick application for FDIC-secured deposit accounts and VISA debit cards in under two minutes. The platform provides access to over 55,000 ATMs across North America and prioritizes customer service in both Spanish and English. Comun enhances financial security through advanced fraud detection features and facilitates free and instant transfers via its internal payments platform, ComunYa. Additionally, users can connect Direct Deposit to receive their paychecks up to two days early, promoting financial stability and freedom among its customers.

Goin

Seed Round in 2021
Goin is a mobile application focused on enhancing users' financial health by integrating with traditional banking systems. The app provides innovative tools for saving, investing, and smart shopping, leveraging users' banking information and spending behavior to offer actionable insights. Utilizing machine learning algorithms, Goin encourages users to accumulate savings through small daily actions, such as rounding up transactions. It also facilitates the addition of funds to the application and allows users to transfer money to various investment options, including cryptocurrency and equity funds, or back to their bank accounts. By promoting these financial habits, Goin aims to improve its clients' overall financial well-being and lifestyle.

Ugami

Pre Seed Round in 2021
Ugami is a developer of a financial mobile application that offers financial rewards services specifically tailored for gamers. The platform allows users to earn points through virtual card purchases made with debit and credit cards, which can be redeemed in its store for a variety of gaming-related items, such as merchandise, digital goods, hardware, and software. Additionally, users can gain preferred access to exclusive game sessions and esports events. Ugami aims to enhance the gaming experience by enabling players to earn rewards while also providing tools for personal finance education and safe fund management.

SmartAsset

Secondary Market in 2021
SmartAsset is an online platform that provides consumer-focused financial information and advice, facilitating connections between consumers and financial advisors through its SmartAdvisor marketplace. The company reaches approximately 75 million individuals monthly with its educational content, personalized calculators, and financial tools designed to guide users in making informed personal finance decisions related to home buying, retirement, and taxes. SmartAsset has garnered recognition for its rapid growth and innovation, being named one of the fastest-growing private companies and receiving accolades for its financial planning technology. The company recently completed a significant funding round, further solidifying its valuation and position in the financial technology sector.

Possible Finance

Series C in 2021
Possible Finance is a consumer finance company dedicated to providing access to capital while promoting long-term financial health. The company focuses on helping communities break the cycle of debt and enhance economic mobility. It has developed a mobile-only financing application that allows users to secure short-term loans without undergoing a credit check. This platform offers a straightforward and affordable alternative to traditional payday loans, featuring longer repayment schedules through multiple installments. By simplifying the borrowing process, Possible Finance aims to empower individuals to manage their finances more effectively and build their credit over time.

Harness Wealth

Series A in 2021
Harness Wealth is an innovative wealth management solution tailored for entrepreneurs, investors, and business builders. The company offers a comprehensive platform that integrates advanced technology with expert advisory services, making personalized financial advice more accessible and user-friendly. Its unified data platform creates customized financial profiles and balance sheets, allowing clients to effectively monitor their financial activities. By collaborating with a network of financial advisors, estate lawyers, and tax professionals, Harness Wealth empowers clients to identify and seize opportunities that align with their financial goals and aspirations. The company's mission is to enhance financial well-being and facilitate the creation of lasting legacies for its users.

OCHO

Seed Round in 2021
OCHO is a provider of auto insurance services that focuses on affordability and fairness while promoting credit-building opportunities for its customers. The company offers innovative insurance solutions that include zero down payments and lower premiums, making it easier for individuals to access insurance coverage. Additionally, OCHO’s services extend to lower security deposits for rental agreements and the elimination of deposits for utilities, allowing users to secure their assets at a low and equitable cost. Through its unique approach, OCHO aims to enhance financial accessibility and stability for its clients.

Nubank

Series G in 2021
Nubank is a prominent digital bank revolutionizing finance with its customer-centric approach. It provides a variety of services, including credit cards, personal loans, and digital payments, all accessible through a simple mobile app. Known for transparency, ease of use, and low fees, Nubank aims to empower users with innovative solutions for better financial management.

minu

Series A in 2021
minu is revolutionizing the financial health of Mexican employees, offering them access to their already worked salary when they need it, instead of having to wait for payroll. The company works with HR divisions of companies that offer the provision of minu to improve satisfaction, retention, and attraction of talent. minu is supported by FinTech's leading institutional investors globally, including QED.

BXblue

Series A in 2021
BXblue is a Brazilian fintech company that operates an online marketplace for personal loans, specifically targeting pensioners and government workers who have guaranteed income. By securing loans against payroll, BXblue offers more affordable credit compared to traditional methods like credit cards, with an average APR 10 times lower. The company's platform acts as a banking correspondent, simplifying the loan application process by providing borrowers with multiple bank proposals, interest rate alerts for refinancing, and updates on account information. BXblue aims to bring Brazil's $40 billion annual payroll-secured loans market online, which is currently offline.

Possible Finance

Series B in 2020
Possible Finance is a consumer finance company dedicated to providing access to capital while promoting long-term financial health. The company focuses on helping communities break the cycle of debt and enhance economic mobility. It has developed a mobile-only financing application that allows users to secure short-term loans without undergoing a credit check. This platform offers a straightforward and affordable alternative to traditional payday loans, featuring longer repayment schedules through multiple installments. By simplifying the borrowing process, Possible Finance aims to empower individuals to manage their finances more effectively and build their credit over time.

Silverbird

Pre Seed Round in 2020
Silverbird is a digital bank focused on facilitating international trade for small and medium-sized enterprises (SMEs). The company offers a range of services, including online banking, global business accounts, and efficient cross-border payment solutions. Utilizing data-driven, AI-powered know-your-client technology, Silverbird effectively onboards international SMEs, enabling them to access banking services in Europe and beyond. By collaborating with banks, regulators, payment networks, and trade finance companies, Silverbird aims to streamline the international payment process, thereby reducing obstacles for global merchants. This approach not only enhances the banking experience for businesses but also aims to unlock significant growth opportunities in international trade.

Dwelling

Series A in 2019
Dwelling is a financial services company based in Austin, Texas, founded in 2020. It operates as a tech-powered real estate brokerage that utilizes technology to connect homebuyers with optimal incentives and financial programs tailored to their individual financial situations. By combining savings strategies and financial guidance, Dwelling aims to simplify the home-buying process, helping clients save money compared to traditional savings methods. The company focuses on making home ownership more accessible and financially feasible for its users.

Kueski

Series B in 2019
Kueski is a prominent buy now, pay later (BNPL) and online consumer lending company based in Mexico, established in 2012. Its primary mission is to enhance the financial lives of consumers in Mexico by providing easy access to financial services. Kueski operates through two main products: Kueski Pay, which facilitates BNPL transactions both online and in physical stores, and Kueski Cash, which offers personal loans. The company employs advanced technologies, including artificial intelligence and big data, to assess credit and fraud risk, allowing for swift approval or denial of loan applications within minutes. This innovative approach aims to meet short-term financial needs while integrating seamlessly with the Mexican economy. Kueski has successfully raised over $300 million in equity and debt financing and has garnered recognition within the industry, including a spot on CB Insights' Fintech 250 List.

Possible Finance

Venture Round in 2019
Possible Finance is a consumer finance company dedicated to providing access to capital while promoting long-term financial health. The company focuses on helping communities break the cycle of debt and enhance economic mobility. It has developed a mobile-only financing application that allows users to secure short-term loans without undergoing a credit check. This platform offers a straightforward and affordable alternative to traditional payday loans, featuring longer repayment schedules through multiple installments. By simplifying the borrowing process, Possible Finance aims to empower individuals to manage their finances more effectively and build their credit over time.

Possible Finance

Seed Round in 2018
Possible Finance is a consumer finance company dedicated to providing access to capital while promoting long-term financial health. The company focuses on helping communities break the cycle of debt and enhance economic mobility. It has developed a mobile-only financing application that allows users to secure short-term loans without undergoing a credit check. This platform offers a straightforward and affordable alternative to traditional payday loans, featuring longer repayment schedules through multiple installments. By simplifying the borrowing process, Possible Finance aims to empower individuals to manage their finances more effectively and build their credit over time.

Cuenca

Seed Round in 2018
Cuenca, established in 2016 and headquartered in San Francisco, California, is a FinTech company specializing in digital financial services. It operates a mobile-based bill payment platform, enabling users to settle mobile, electricity, water, and other utility bills conveniently. Additionally, Cuenca offers online banking services through its application, providing users with competitive interest rates, loan facilities, and secure digital money deposits and repayments.

SmartAsset

Series C in 2018
SmartAsset is an online platform that provides consumer-focused financial information and advice, facilitating connections between consumers and financial advisors through its SmartAdvisor marketplace. The company reaches approximately 75 million individuals monthly with its educational content, personalized calculators, and financial tools designed to guide users in making informed personal finance decisions related to home buying, retirement, and taxes. SmartAsset has garnered recognition for its rapid growth and innovation, being named one of the fastest-growing private companies and receiving accolades for its financial planning technology. The company recently completed a significant funding round, further solidifying its valuation and position in the financial technology sector.

Chipper

Convertible Note in 2018
Chipper, Inc. is a student loan management application that assists users in analyzing, managing, and repaying their student debt. The platform aims to lower payments, qualify for loan forgiveness, and expedite debt repayment for its users. Founded in 2017 in Austin, Texas, Chipper focuses on creating modern financial solutions for a generation facing significant challenges related to student debt. The company strives to empower students by providing tools that simplify their financial management and enhance their ability to navigate the complexities of student loans.
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