FJ Labs

FJ Labs is a venture capital firm based in New York, founded in 2015 by Fabrice Grinda. The firm is stage-agnostic, primarily focusing on marketplaces and consumer-facing startups across various sectors, including B2B, B2C, financial services, mobile technology, advertisement technology, e-commerce, food technology, gaming, health technology, real estate technology, restaurant technology, ridesharing, software as a service, and virtual reality. FJ Labs typically invests in seed and Series A rounds, with investment amounts ranging from $50,000 to $5,000,000.

Matias Barbero

Investor

William Guillouard

Venture Partner

Arne Halleraker

Principal

Christopher Keshian

Investor

Past deals in Personal Finance

Secfi

Pre Seed Round in 2023
Secfi, Inc. is a pre-wealth advisory firm that specializes in equity planning and financing solutions for startup employees and founders. Established in 2017 and headquartered in San Francisco, California, with an additional office in Amsterdam, the company offers a proprietary suite of equity planning tools and personalized guidance from licensed equity strategists. Secfi's services include options exercise and shareholder financing, aimed at helping private company shareholders navigate financial decisions related to their equity. The firm also provides company-wide educational resources for startups at various stages, ensuring that employees can make informed decisions about their equity ownership. Secfi has gained the trust of thousands of employees, having worked with individuals from over 80% of U.S. unicorns.

Fuell

Pre Seed Round in 2023
Fuell is a premier expense management platform that brings SMEs' financing into the current era.

Scratch

Series C in 2022
Scratchpay is a financial technology company that provides payment processing, patient financing, and patient communication tools for veterinary and medical practices. Approximately half of all U.S. veterinary clinics use Scratch's platform to interact and transact with their clients. Scratch's patient financing solution allows patients and pet owners to receive a guaranteed offer in as little as 60 seconds to help them pay for medical care for themselves or a loved one. Scratch's payment processing tools integrate with leading practice management solutions to make checking out a seamless experience for the both the patient and the practice.

Delphia

Series A in 2022
Delphia believes data is the key to capital formation and economic empowerment. We build products that incentivize the contribution of proprietary data in order to generate an edge in financial markets. We believe that actively managing people’s data can unlock new forms of wealth creation for individual and institutional investors alike.

Neo Financial

Series C in 2022
Neo Financial is a FinTech company that offers an array of banking and financial services designed for efficient money management. It provides a secure platform for spending, saving, and earning rewards. Neo's credit card, issued by ATB Financial, operates on the Mastercard network, allowing users to make purchases easily. Additionally, the Neo Savings account, backed by Concentra Bank, offers competitive interest rates and is protected by deposit insurance. The company focuses on delivering a seamless experience with no monthly fees or minimum balance requirements, enabling users to manage their finances with greater flexibility and security.

Possible Finance

Venture Round in 2022
Possible Finance is a consumer finance company that offers access to capital and a guided path toward long-term financial health. It focuses on helping communities break the debt cycle and unlock economic mobility for generations.

Xepelin

Series B in 2022
Xepelin is transforming business finance in Latin America with a suite of products that automate financial management and facilitate access to liquidity through a smart account. Aiming to become the digital CFO, Xepelin develops financial technology that impacts the entire business ecosystem, streamlining decision-making with advanced financial indicators and risk assessments across the network of collaborators. With over 500 employees and the backing of investors such as Kaszek, Avenir, DST Global, Picus Capital, Kayak Ventures, and FJ Labs, among others, Xepelin is leading a new era in finance.

Abhi

Series A in 2022
Abhi is a financial wellness platform that provides employees with salary advances based on their accrued wages. Abhi is a salary advance app that plans to change the game of how people spend their money. It allows its users to withdraw a portion of their accrued salary into any bank account, as well as helps employers reduce the workload on HR and finance departments while facilitating employee needs. Abhi was founded in 2021 and is based in Pakistan.

Ugami

Seed Round in 2022
Ugami is a developer of a financial mobile application that offers financial rewards services tailored for gamers. The platform allows users to earn points through gameplay, which can be redeemed for various rewards such as gaming merchandise, digital goods, and exclusive access to esports events. Additionally, Ugami facilitates virtual card purchases via debit and credit cards, enabling users to accumulate points while managing their finances effectively. By integrating gaming with personal finance education, Ugami aims to enhance the gaming experience while promoting financial literacy among its users.

SAKS

Seed Round in 2022
Saks is assisting in the transformation of the way people save money. It provides accumulation plans and investment options in a model that incorporates recurrence, diversification, and tax advantages. They also serve as a marketplace for life and pension brokers.

Overnight

Pre Seed Round in 2022
Overnight Finance is a protocol for asset management that provides passive yield products based on delta-neutral strategies to conservative stablecoin investors. It creates a profitable stablecoin USD+ that is backed by a conservative DeFi portfolio and is focused on maximum liquidity and avoiding losses even on a one-day horizon. The USD+ token can be exchanged for USDC at the owner's request, which is positioned as a secured asset with a reserve in the form of short-term US Treasuries and fiat currencies.

Vest

Seed Round in 2022
Vest is an app-based brokerage that wants to provide Latin American savers with access to American assets that are differentiated by product, pricing, and content. Latin Americans are known for saving, but many prefer to do so in cash or in zero-interest savings accounts.

Earnr

Pre Seed Round in 2021
Earnr is a finance and tax service aimed at the U.K. creator economy and people doing “side-hustle” businesses. The company was founded in 2020 by Anil Nair, Enzo Ottens, and Jamie Leverton.

Kafene

Series A in 2021
Kafene is a mission-driven startup focused on empowering flexible ownership for consumers, particularly those who may face challenges with traditional financing options. The company offers flexible payment solutions for a range of products, including furniture, appliances, electronics, and jewelry, while minimizing the risks associated with conventional debt. Kafene's innovative approach allows consumers to return items without incurring additional debt if they can no longer meet payment obligations. This consumer-friendly model is supported by a robust technology platform that features app-based point-of-sale virtual wallets and AI-driven underwriting, facilitating swift payment processing and approval across diverse credit profiles. By combining advanced data inputs with machine learning technologies, Kafene positions itself as a comprehensive payment partner for both consumers and retailers.

Morty

Series B in 2021
Morty, Inc. is an online mortgage broker based in New York, founded in 2015. The company operates a mortgage marketplace that allows homebuyers to shop, compare, and close on various loan products. Its platform efficiently matches available rates and products, giving users access to a wide range of lenders. By utilizing this service, homebuyers can save money on payments and closing costs, making the mortgage process more streamlined and cost-effective.

Harness Wealth

Series A in 2021
Harness Wealth is the next generation wealth management solution created for builders - individuals founding, scaling, and investing in businesses. It is a holistic wealth platform that seeks to make bespoke financial advice accessible, intuitive, and valuable through a combination of innovative technology and exceptional advisory firms.

Fuell

Seed Round in 2021
Fuell is a premier expense management platform that brings SMEs' financing into the current era.

Kafene

Series A in 2021
Kafene is a mission-driven startup focused on empowering flexible ownership for consumers, particularly those who may face challenges with traditional financing options. The company offers flexible payment solutions for a range of products, including furniture, appliances, electronics, and jewelry, while minimizing the risks associated with conventional debt. Kafene's innovative approach allows consumers to return items without incurring additional debt if they can no longer meet payment obligations. This consumer-friendly model is supported by a robust technology platform that features app-based point-of-sale virtual wallets and AI-driven underwriting, facilitating swift payment processing and approval across diverse credit profiles. By combining advanced data inputs with machine learning technologies, Kafene positions itself as a comprehensive payment partner for both consumers and retailers.

Secfi

Debt Financing in 2021
Secfi, Inc. is a pre-wealth advisory firm that specializes in equity planning and financing solutions for startup employees and founders. Established in 2017 and headquartered in San Francisco, California, with an additional office in Amsterdam, the company offers a proprietary suite of equity planning tools and personalized guidance from licensed equity strategists. Secfi's services include options exercise and shareholder financing, aimed at helping private company shareholders navigate financial decisions related to their equity. The firm also provides company-wide educational resources for startups at various stages, ensuring that employees can make informed decisions about their equity ownership. Secfi has gained the trust of thousands of employees, having worked with individuals from over 80% of U.S. unicorns.

PrizePool

Series A in 2021
PrizePool is a mobile-based application software that enables its users to invest their money through smartphones. PrizePool believes the team's experience combined with the commitments to both guarantee monthly prizes and create a social, referral model sets PrizePool apart from others in the market.

Nano Technologies

Funding Round in 2021
VUI provides Flexible Payroll (EWA) solutions, income statistics, and employee financial management education through a technology platform.

minu

Series A in 2021
minu is revolutionizing the financial health of Mexican employees, offering them access to their already worked salary when they need it, instead of having to wait for payroll. The company works with HR divisions of companies that offer the provision of minu to improve satisfaction, retention, and attraction of talent. minu is supported by FinTech's leading institutional investors globally, including QED.

BXblue

Series A in 2021
bxblue is a marketplace for personal loans in Brazil explicitly targeting pensioners and Government workers because they can they take loans secured by their guaranteed income. Because of that banks can deduct the payment directly from the paycheck, leading to an apr 10x lower than credit cards. Payroll secured loans are the most affordable personal loan in Brazil, and they represent 60% of the personal loans in the country. It is a 40bn dollar/year marke, completely offline. We are taking this entire market online.

Vest Wealth Management

Pre Seed Round in 2021
Vest is a digital investment advisor targeting the middle class in emerging markets. Through Vest, users can start investing with just 50 dollars in local funds and investment products.

Neo Financial

Series A in 2020
Neo Financial is a FinTech company that offers an array of banking and financial services designed for efficient money management. It provides a secure platform for spending, saving, and earning rewards. Neo's credit card, issued by ATB Financial, operates on the Mastercard network, allowing users to make purchases easily. Additionally, the Neo Savings account, backed by Concentra Bank, offers competitive interest rates and is protected by deposit insurance. The company focuses on delivering a seamless experience with no monthly fees or minimum balance requirements, enabling users to manage their finances with greater flexibility and security.

Possible Finance

Series B in 2020
Possible Finance is a consumer finance company that offers access to capital and a guided path toward long-term financial health. It focuses on helping communities break the debt cycle and unlock economic mobility for generations.

Xepelin

Seed Round in 2020
Xepelin is transforming business finance in Latin America with a suite of products that automate financial management and facilitate access to liquidity through a smart account. Aiming to become the digital CFO, Xepelin develops financial technology that impacts the entire business ecosystem, streamlining decision-making with advanced financial indicators and risk assessments across the network of collaborators. With over 500 employees and the backing of investors such as Kaszek, Avenir, DST Global, Picus Capital, Kayak Ventures, and FJ Labs, among others, Xepelin is leading a new era in finance.

Finom

Seed Round in 2020
Finom combines digital business account benefits with multiple services to provide financial solutions for entrepreneurs, self-employed, and freelancers. It pulls together accounting, financial management, and banking functions for early-stage businesses and SMEs into one mobile-first product. Founded in 2019, Finom is headquartered in Amsterdam, The Netherlands.

Oyster

Seed Round in 2020
Oyster Financial, Inc. is a financial technology company that provides an online platform tailored for freelancers, startups, and small to medium enterprises. Founded in 2018 and headquartered in San Francisco, with additional offices in Mexico City and Kathmandu, the company aims to simplify financial management for business owners. Oyster's platform allows users to track income and expenses by project or client, manage budgets, and access real-time transaction updates. It offers a Mastercard debit card, enabling users to conduct online payments and bill payments for numerous service providers. Additionally, the platform facilitates fund transfers without fees and provides tools for invoicing and financial decision-making. By streamlining these processes, Oyster empowers entrepreneurs to focus on growing their businesses.

Toss

Series G in 2020
Toss is a South Korean mobile financial service platform operated by the fintech startup Viva Republica, founded in 2011 by Seunggun Lee in Seoul. The application provides a range of financial services, including peer-to-peer money transfers, credit score management, bank account oversight, and access to loans and insurance plans. Additionally, Toss offers features such as bill-splitting and QR payment options, all designed to facilitate hassle-free financial management for its users.

Nano Technologies

Seed Round in 2020
VUI provides Flexible Payroll (EWA) solutions, income statistics, and employee financial management education through a technology platform.

Finom

Seed Round in 2020
Finom combines digital business account benefits with multiple services to provide financial solutions for entrepreneurs, self-employed, and freelancers. It pulls together accounting, financial management, and banking functions for early-stage businesses and SMEs into one mobile-first product. Founded in 2019, Finom is headquartered in Amsterdam, The Netherlands.

Scratch

Series B in 2019
Scratchpay is a financial technology company that provides payment processing, patient financing, and patient communication tools for veterinary and medical practices. Approximately half of all U.S. veterinary clinics use Scratch's platform to interact and transact with their clients. Scratch's patient financing solution allows patients and pet owners to receive a guaranteed offer in as little as 60 seconds to help them pay for medical care for themselves or a loved one. Scratch's payment processing tools integrate with leading practice management solutions to make checking out a seamless experience for the both the patient and the practice.

Kueski

Series B in 2019
Kueski is one of the largest buy now, pay later (BNPL) and online consumer lending companies in Latin America, providing financial services to consumers and connecting the Mexican economy through its innovative product ecosystem. This ecosystem consists of Kueski Pay, the company's BNPL product available online and in-store, and Kueski Cash, its personal loans product. Founded in 2012 with the mission of making the financial lives of people in Mexico easier, Kueski leverages technologies such as artificial intelligence and big data to expand access to traditional financial products and services. To date Kueski has raised over $300 million in equity and debt financing and, among its growing list of accolades, was recently named to CB Insights' Fintech 250 List.

Toss

Series F in 2019
Toss is a South Korean mobile financial service platform operated by the fintech startup Viva Republica, founded in 2011 by Seunggun Lee in Seoul. The application provides a range of financial services, including peer-to-peer money transfers, credit score management, bank account oversight, and access to loans and insurance plans. Additionally, Toss offers features such as bill-splitting and QR payment options, all designed to facilitate hassle-free financial management for its users.

Secfi

Series A in 2019
Secfi, Inc. is a pre-wealth advisory firm that specializes in equity planning and financing solutions for startup employees and founders. Established in 2017 and headquartered in San Francisco, California, with an additional office in Amsterdam, the company offers a proprietary suite of equity planning tools and personalized guidance from licensed equity strategists. Secfi's services include options exercise and shareholder financing, aimed at helping private company shareholders navigate financial decisions related to their equity. The firm also provides company-wide educational resources for startups at various stages, ensuring that employees can make informed decisions about their equity ownership. Secfi has gained the trust of thousands of employees, having worked with individuals from over 80% of U.S. unicorns.

Wisetack

Seed Round in 2019
Wisetack, Inc. is a technology company based in San Francisco, California, that specializes in real-time consumer lending at the point of sale. Founded in 2018, Wisetack offers a platform that allows in-person businesses to provide financing options to customers, enhancing sales opportunities. The platform integrates seamlessly into existing software systems through a suite of APIs, enabling businesses to embed financing solutions directly into their operations. Wisetack facilitates a straightforward sign-up process and checks consumer eligibility before offering installment payment options, thereby simplifying the payment experience for both businesses and their customers.

Possible Finance

Venture Round in 2019
Possible Finance is a consumer finance company that offers access to capital and a guided path toward long-term financial health. It focuses on helping communities break the debt cycle and unlock economic mobility for generations.

Possible Finance

Seed Round in 2018
Possible Finance is a consumer finance company that offers access to capital and a guided path toward long-term financial health. It focuses on helping communities break the debt cycle and unlock economic mobility for generations.

Cuenca

Seed Round in 2018
Cuenca is a Mexican finance company that offers online banking services. The company's application provides savings by allowing interest rates and offers loan facilities, enabling users to securely deposit or borrow money digitally and pay it back according to their convenience.

SmartAsset

Series C in 2018
SmartAsset is an online destination for consumer-focused financial information and advice that powers SmartAdvisor, a national marketplace connecting consumers to financial advisors. Reaching approximately 75 million people each month (as of Sept. 2021) through its educational content and personalized calculators and tools, SmartAsset’s mission is to help people make smart financial decisions. Ranked on the Inc. 5000 list of fastest-growing private companies in 2021, SmartAsset recently closed a $110 million Series D round, valuing the company at over $1 billion. SmartAsset was also named to Y Combinator’s list of Top 100 Companies of all time, 2021 Best Financial Planning Technology Company in New York by Wealth & Finance International, and Forbes’ list of America’s Best Startup Employers in 2020.

Chipper

Convertible Note in 2018
Chipper is a student loan app that lower payments, qualify for forgiveness, and chip away debt faster. Chipper's mission is to build modern financial products for a generation that is drowning in student debt. Founded in 2018, Chipper is based in Austin, Texas, United States.

Plastiq

Series B in 2018
Plastiq Inc. is an online payment service that allows users to make payments via credit and debit cards, irrespective of whether the recipient typically accepts card payments. The company processes these card payments and transfers the funds in a format that recipients can accept, such as electronic bank transfers or checks. Founded in 2009 and based in San Francisco, California, Plastiq serves a wide range of customers, including businesses and individuals in the United States and Canada, enabling them to pay for various expenses like tuition, taxes, rent, utilities, and insurance. The platform facilitates flexible payment options, allowing users to earn credit card rewards and utilize cash more effectively. Plastiq aims to streamline payment processes and has expanded its services to over 150 countries.

Secfi

Seed Round in 2018
Secfi, Inc. is a pre-wealth advisory firm that specializes in equity planning and financing solutions for startup employees and founders. Established in 2017 and headquartered in San Francisco, California, with an additional office in Amsterdam, the company offers a proprietary suite of equity planning tools and personalized guidance from licensed equity strategists. Secfi's services include options exercise and shareholder financing, aimed at helping private company shareholders navigate financial decisions related to their equity. The firm also provides company-wide educational resources for startups at various stages, ensuring that employees can make informed decisions about their equity ownership. Secfi has gained the trust of thousands of employees, having worked with individuals from over 80% of U.S. unicorns.

Plastiq

Series B in 2017
Plastiq Inc. is an online payment service that allows users to make payments via credit and debit cards, irrespective of whether the recipient typically accepts card payments. The company processes these card payments and transfers the funds in a format that recipients can accept, such as electronic bank transfers or checks. Founded in 2009 and based in San Francisco, California, Plastiq serves a wide range of customers, including businesses and individuals in the United States and Canada, enabling them to pay for various expenses like tuition, taxes, rent, utilities, and insurance. The platform facilitates flexible payment options, allowing users to earn credit card rewards and utilize cash more effectively. Plastiq aims to streamline payment processes and has expanded its services to over 150 countries.

Méliuz

Series B in 2017
Meliuz owns and operates an online platform that offers consumers with free discount coupons from Brazilian online stores. Israel Salmen and and Ofli Guimarães founded it on September 12, 2011, with its headquarters in Belo Horizonte in Brazil.

Morty

Seed Round in 2017
Morty, Inc. is an online mortgage broker based in New York, founded in 2015. The company operates a mortgage marketplace that allows homebuyers to shop, compare, and close on various loan products. Its platform efficiently matches available rates and products, giving users access to a wide range of lenders. By utilizing this service, homebuyers can save money on payments and closing costs, making the mortgage process more streamlined and cost-effective.

Paro

Convertible Note in 2017
Paro is a platform that connects businesses with freelance finance professionals, including bookkeepers, accountants, and analysts, offering remote, on-demand support. Founded in 2015 and based in Chicago, Illinois, Paro utilizes artificial intelligence to match companies with experts who can address various financial needs. Their services encompass month-end accounting, tax preparation, financial modeling, cash flow management, and strategic advisory, among others. By leveraging a community of highly vetted finance specialists, Paro aims to provide tailored solutions that help businesses navigate immediate challenges and drive growth. This approach combines industry expertise with advanced technology, allowing companies to efficiently access the finance and accounting support they require to manage and expand their operations.

Méliuz

Series A in 2016
Meliuz owns and operates an online platform that offers consumers with free discount coupons from Brazilian online stores. Israel Salmen and and Ofli Guimarães founded it on September 12, 2011, with its headquarters in Belo Horizonte in Brazil.

AutoFi

Seed Round in 2015
AutoFi is a commerce platform delivering point of sale solution for financing a vehicle online. The platform allows consumers to purchase and finance a vehicle entirely online through a seamless user experience and an automated application and approval process. The company's platform connects an auto dealer’s customers to a network of lenders, providing a fast, mobile-first checkout experience. It provides vehicle buyers instant full spectrum decisions with customizable terms.

Méliuz

Seed Round in 2015
Meliuz owns and operates an online platform that offers consumers with free discount coupons from Brazilian online stores. Israel Salmen and and Ofli Guimarães founded it on September 12, 2011, with its headquarters in Belo Horizonte in Brazil.

Kiavi

Series C in 2015
Kiavi is a private lender that provides financing solutions for residential real estate investors. The company offers bridge and rental loans, utilizing data and technology to streamline the lending process. Formerly known as LendingHome, Kiavi focuses on funding property investments and revitalizing aging housing stock. Its platform automates underwriting and decision-making, reducing manual steps in loan approvals.
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