FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Venture Capital

Zineb Belghiti

Analyst

Agapitos Diakogiannis

Investor

Fabrice Grinda

Partner

William Guillouard

Venture Partner

Arne Halleraker

Partner

Christopher Keshian

Investor

Ariel Lebowits

CFO

Mark Lurie

Venture Partner

Jose Marin

Partner

Daniel Simon

Venture Partner

Guimar Vaca Sittic

Venture Partner

Luke Skertich

Investor

Jeff Weinstein

Partner

Andrea Xu

Investor

Past deals in Sports

Playtomic

Venture Round in 2025
Playtomic is an online platform facilitating court bookings for racket sport enthusiasts worldwide. It connects players based on skill levels, fostering a social sports community while helping clubs optimize their facilities.

HomeTeam Live

Series A in 2025
HomeTeam Live is a streaming platform focused on amateur sports, enabling users to watch local sporting events from any location. The company's software delivers broadcast-quality video, enhancing the viewing experience for parents, family members, coaches, athletes, fans, and scouts. By providing access to live events, HomeTeam Live aims to increase league viewership and foster community support for local teams, allowing users to cheer for their home teams regardless of their physical location.

CollX

Series A in 2025
CollX is a technology company based in Haddonfield, New Jersey, established in 2021. It provides a mobile app that can scan sports cards to identify them and determine their current market value. The app uses image recognition and data to establish worth, enabling users to buy and sell collectibles with visibility into counterparties' collections. Users can add cards to their own collections, follow other collectors, and trade through a marketplace that supports the creation of ad-hoc lots.

OutFit Training

Seed Round in 2024
OutFit Training is a fitness company that specializes in delivering personalized and group fitness experiences directly to clients' neighborhoods and local parks. The company offers a variety of workout programs and private training sessions, designed to help customers achieve their fitness goals conveniently and effectively. By bringing fitness services outdoors and close to home, OutFit Training aims to make exercise accessible and enjoyable for all.

The Curling Group

Seed Round in 2024
The Curling Group is a business specializing in the sports industry, with a focus on transforming the sport of curling. It achieves this through strategic investments, innovative approaches, and the development of engaging content. The company also offers financial consulting services, including mergers and acquisitions advisory, deal structuring, valuation, and negotiation, to assist businesses in navigating ownership or asset transfers and achieving their financial objectives.

OutFit Training

Pre Seed Round in 2023
OutFit Training is a fitness company that specializes in delivering personalized and group fitness experiences directly to clients' neighborhoods and local parks. The company offers a variety of workout programs and private training sessions, designed to help customers achieve their fitness goals conveniently and effectively. By bringing fitness services outdoors and close to home, OutFit Training aims to make exercise accessible and enjoyable for all.

SidelineSwap

Venture Round in 2023
SidelineSwap operates as an online platform facilitating the buying, selling, and trading of sporting goods. Established in 2012 and headquartered in Franklin Square, New York, the company specializes in a wide array of products across various sports, including lacrosse, hockey, soccer, skiing, baseball, softball, basketball, football, golf, snowboarding, and others. Its offerings span new, used, and vintage apparel, electronics, equipment, and accessories, catering to both individual consumers and retailers seeking circular shopping experiences through its trade-in program and marketplace technology.

CollX

Seed Round in 2023
CollX is a technology company based in Haddonfield, New Jersey, established in 2021. It provides a mobile app that can scan sports cards to identify them and determine their current market value. The app uses image recognition and data to establish worth, enabling users to buy and sell collectibles with visibility into counterparties' collections. Users can add cards to their own collections, follow other collectors, and trade through a marketplace that supports the creation of ad-hoc lots.

Playtomic

Series C in 2022
Playtomic is an online platform facilitating court bookings for racket sport enthusiasts worldwide. It connects players based on skill levels, fostering a social sports community while helping clubs optimize their facilities.

Matchday

Seed Round in 2022
Matchday is a gaming platform tailored for football enthusiasts, offering a unique experience where users can collect and trade digital cards within a marketplace. By merging video games, sports, and Web3 technology, Matchday creates an engaging ecosystem for casual football games. The platform empowers users with true ownership of the cards and digital items they acquire, allowing them to build their dream teams and participate in gameplay seamlessly. Through this innovative approach, Matchday caters to the interests of football fans while promoting an interactive and dynamic gaming environment.

Pikkit

Venture Round in 2022
Pikkit is a consumer software company founded in 2020 and headquartered in New York, United States, operating within the betting industry. The company has developed a social sports betting application that centralizes users' legal sportsbook accounts, allowing them to stay informed about their friends' betting choices, share their own wagers, and explore upcoming events. Pikkit's platform fosters interaction within the betting community, enabling users to connect with peers and gain insights into their betting activities. Through its innovative approach, Pikkit enhances the social experience of sports betting, making it more engaging and interactive for users.

SX Network

Seed Round in 2022
SX Network operates a blockchain-based sports betting exchange, offering bettors improved odds, transparency, and secure fund management through smart contract technology. Its platform integrates an on-chain community treasury and native prediction market protocol, facilitating decentralized sports betting markets governed by users via prediction market-based governance.

Betr Holdings

Series A in 2022
Betr Holdings, founded in 2022 and based in Miami, Florida, is a direct-to-consumer sports betting company that offers instant gratification through micro-betting on live sporting events. The platform provides tools designed to support responsible gambling, giving users control over their betting activities and encouraging them to set personal limits to maintain a fun and controlled experience.

Playtomic

Series C in 2021
Playtomic is an online platform facilitating court bookings for racket sport enthusiasts worldwide. It connects players based on skill levels, fostering a social sports community while helping clubs optimize their facilities.

Padel Haus

Seed Round in 2021
Padel Haus develops and operates padel clubs in New York City, offering state-of-the-art amenities and curated programming. It provides a multidimensional experience centered around the fastest-growing sport globally.

Playtomic

Series A in 2020
Playtomic is an online platform facilitating court bookings for racket sport enthusiasts worldwide. It connects players based on skill levels, fostering a social sports community while helping clubs optimize their facilities.

SidelineSwap

Series A in 2020
SidelineSwap operates as an online platform facilitating the buying, selling, and trading of sporting goods. Established in 2012 and headquartered in Franklin Square, New York, the company specializes in a wide array of products across various sports, including lacrosse, hockey, soccer, skiing, baseball, softball, basketball, football, golf, snowboarding, and others. Its offerings span new, used, and vintage apparel, electronics, equipment, and accessories, catering to both individual consumers and retailers seeking circular shopping experiences through its trade-in program and marketplace technology.

Playtomic

Venture Round in 2020
Playtomic is an online platform facilitating court bookings for racket sport enthusiasts worldwide. It connects players based on skill levels, fostering a social sports community while helping clubs optimize their facilities.

Let’s Do This

Seed Round in 2019
Let’s Do This is an online marketplace that connects athletes with a wide range of endurance events, including running, cycling, triathlons, and obstacle races. Founded in 2016 by Alex Rose and Sam Browne, the platform serves as a comprehensive resource for both race organizers and participants. It enables race organizers to effectively reach a dedicated community of endurance sports enthusiasts, while providing users with detailed event information, news, and special offers. Headquartered in San Francisco, California, with an office in London, United Kingdom, Let’s Do This aims to make it easy for individuals to find and book a variety of races, from local 5k fun runs to major international competitions.

FlipGive

Series A in 2019
FlipGive is a team funding platform focused on transforming how youth sports teams raise money. The company enables members to pool their spending as a group, earning cash back from everyday purchases such as groceries, gas, clothing, equipment, dining, and travel. By creating a direct digital channel between more than 700 merchant partners and the North American youth sports market, FlipGive aggregates the traditionally fragmented market, allowing teams to manage their funds and collect donations efficiently. This innovative approach simplifies fundraising for youth sports teams, making it easier for them to secure financial support while fostering customer loyalty for participating brands.

Playtomic

Venture Round in 2019
Playtomic is an online platform facilitating court bookings for racket sport enthusiasts worldwide. It connects players based on skill levels, fostering a social sports community while helping clubs optimize their facilities.

SidelineSwap

Series A in 2018
SidelineSwap operates as an online platform facilitating the buying, selling, and trading of sporting goods. Established in 2012 and headquartered in Franklin Square, New York, the company specializes in a wide array of products across various sports, including lacrosse, hockey, soccer, skiing, baseball, softball, basketball, football, golf, snowboarding, and others. Its offerings span new, used, and vintage apparel, electronics, equipment, and accessories, catering to both individual consumers and retailers seeking circular shopping experiences through its trade-in program and marketplace technology.

Let’s Do This

Pre Seed Round in 2018
Let’s Do This is an online marketplace that connects athletes with a wide range of endurance events, including running, cycling, triathlons, and obstacle races. Founded in 2016 by Alex Rose and Sam Browne, the platform serves as a comprehensive resource for both race organizers and participants. It enables race organizers to effectively reach a dedicated community of endurance sports enthusiasts, while providing users with detailed event information, news, and special offers. Headquartered in San Francisco, California, with an office in London, United Kingdom, Let’s Do This aims to make it easy for individuals to find and book a variety of races, from local 5k fun runs to major international competitions.

Rep The Squad

Seed Round in 2017
Rep The Squad, Inc. is a subscription-based service based in Seattle, Washington, specializing in sports team jerseys. Established in 2017, the company offers fans the flexibility to choose from a diverse selection of officially licensed professional sports jerseys, which can be rented and sent to them one at a time. This model allows fans to easily showcase their support for various teams by wearing a different jersey each time. Co-founded by e-commerce veteran Brian Watkins, Rep The Squad has garnered support from notable investors and champion athletes, enhancing its credibility and market presence. The company aims to amplify fandom and provide a unique solution for sports enthusiasts looking to expand their wardrobe with their favorite team jerseys.

FanDuel

Series E in 2017
FanDuel operates an online platform that enables users to participate in fantasy sports and real-money wagering. The platform supports fantasy football, baseball, hockey and basketball, and also offers sports betting, racing and casino games. Founded in 2009 and based in New York, with an additional office in Edinburgh, the company serves North American and international players by enabling users to draft fantasy teams or join contests for cash prizes.

Tracksmith

Venture Round in 2017
Tracksmith Corporation is an American sports apparel brand that specializes in designing and manufacturing performance apparel for runners. Founded in 2013 by Luke Scheybeler and Matt Taylor, the company is based in Wellesley, Massachusetts. Tracksmith offers a range of products, including tops, bottoms, and accessories for both men and women, with a focus on heritage-inspired designs that emphasize simplicity and functionality over modern styles. In addition to its apparel, Tracksmith publishes a sports magazine. The company markets and sells its products through specialty running stores across the United States and maintains an online presence that extends to various international markets, including Australia, Canada, and several European countries.

SidelineSwap

Seed Round in 2016
SidelineSwap operates as an online platform facilitating the buying, selling, and trading of sporting goods. Established in 2012 and headquartered in Franklin Square, New York, the company specializes in a wide array of products across various sports, including lacrosse, hockey, soccer, skiing, baseball, softball, basketball, football, golf, snowboarding, and others. Its offerings span new, used, and vintage apparel, electronics, equipment, and accessories, catering to both individual consumers and retailers seeking circular shopping experiences through its trade-in program and marketplace technology.

FanDuel

Series B in 2011
FanDuel operates an online platform that enables users to participate in fantasy sports and real-money wagering. The platform supports fantasy football, baseball, hockey and basketball, and also offers sports betting, racing and casino games. Founded in 2009 and based in New York, with an additional office in Edinburgh, the company serves North American and international players by enabling users to draft fantasy teams or join contests for cash prizes.
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