FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.
HomeTeam Live is a streaming platform that specializes in broadcasting amateur sports events, enabling users to watch local sports from any location. The company's technology delivers broadcast-quality video, which enhances the viewing experience for parents, family members, coaches, athletes, fans, and scouts. By providing this service, HomeTeam Live aims to increase league viewership and offer sports enthusiasts the opportunity to support their home teams, regardless of their physical presence at the events.
The Lobby
Seed Round in 2023
The Lobby is a video shopping platform that connects online and offline shopping experiences, focusing on the fashion industry. It offers a unique blend of influencer-driven content and brand showcases, resembling a QVC-meets-TikTok format. The platform simplifies the shopping process for young professionals by introducing new and emerging fashion brands weekly. Users can request items to be delivered to their offices, allowing them to try products for a week without any upfront payment. This innovative try-before-you-buy model eliminates the risks associated with online shopping, making it a convenient and inspiring option for consumers.
Storybeat
Seed Round in 2023
Storybeat is a technology company based in Madrid that specializes in AI-driven content generation for social media. Founded in 2018 by Jaime de Ascanio, the company offers an application designed to facilitate the creation and sharing of stories enhanced by music and visual effects. Users can utilize a variety of built-in templates and presets to craft engaging, ephemeral content that can be shared across multiple platforms. Storybeat is dedicated to fostering creativity by providing not only innovative tools but also educational resources and community support to help individuals realize their creative potential. Through its offerings, Storybeat aims to inspire users to embrace and enhance their own self-expression.
The Lobby
Seed Round in 2019
The Lobby is a video shopping platform that connects online and offline shopping experiences, focusing on the fashion industry. It offers a unique blend of influencer-driven content and brand showcases, resembling a QVC-meets-TikTok format. The platform simplifies the shopping process for young professionals by introducing new and emerging fashion brands weekly. Users can request items to be delivered to their offices, allowing them to try products for a week without any upfront payment. This innovative try-before-you-buy model eliminates the risks associated with online shopping, making it a convenient and inspiring option for consumers.
Virool
Series A in 2016
Virool, Inc. operates a native video advertising platform that caters to brand marketers and publishers. Founded in 2011 and headquartered in San Francisco, the company provides tools for brands to host videos, design campaigns, target audiences, and analyze performance online. For publishers, Virool offers a supply-side platform optimized for video content, enhancing revenue through customizable layouts and designs. Advertisers benefit from programmatic video distribution, emotional insights, and real-time analytics, allowing for effective brand engagement. The platform has been utilized by over 30,000 global advertisers, including major brands like Coca-Cola and Disney, and has partnered with more than 100,000 online and mobile publisher properties. Virool has raised significant funding from prominent investors and has established a strong presence in the digital advertising space.
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