FJ Labs

Founded in 2015, FJ Labs is a New York-based venture capital firm focusing on stage-agnostic investments in marketplaces and consumer-facing startups. Their investment range varies from $50,000 to $5,000,000, typically at seed or series A stages.

Matias Barbero

Investor

Zineb Belghiti

Analyst

Agapitos Diakogiannis

Investor

Fabrice Grinda

Partner

William Guillouard

Venture Partner

Arne Halleraker

Partner

Christopher Keshian

Investor

Ariel Lebowits

CFO

Mark Lurie

Venture Partner

Jose Marin

Partner

Daniel Simon

Venture Partner

Guimar Vaca Sittic

Venture Partner

Luke Skertich

Investor

Jeff Weinstein

Partner

Andrea Xu

Investor

Past deals in Wellness

Valeo Health

Series B in 2025
Valeo Health offers convenient at-home medical testing and treatments, including blood tests, IV therapy, and supplements. It provides certified lab analysis, next-day delivery, and an app for scheduling appointments, enabling patients to access personalized healthcare services privately, easily, and affordably.

OutFit Training

Seed Round in 2024
OutFit Training is a fitness company that specializes in delivering personalized and group fitness experiences directly to clients' neighborhoods and local parks. The company offers a variety of workout programs and private training sessions, designed to help customers achieve their fitness goals conveniently and effectively. By bringing fitness services outdoors and close to home, OutFit Training aims to make exercise accessible and enjoyable for all.

Sol

Seed Round in 2024
Sol is a smartphone application designed to facilitate personal growth and well-being. It offers tools such as personality assessments, daily horoscopes, and community connections to help users find their path towards pleasure, fulfillment, and meaning.

Pipo Saúde

Venture Round in 2024
Founded in 2012, Pipo Saúde operates a digital platform that sells and manages health benefits for companies. It offers health insurance and meditation-in-company services.

Manual

Venture Round in 2024
Founded in 2018, Manual is a London-based startup dedicated to men's health and wellbeing. It offers diagnostic tools, blood tests, and expert advice to empower men with data-driven insights for proactive health decisions.

OurRitual

Seed Round in 2024
OurRitual operates an online therapy platform that helps couples strengthen and grow their relationships by delivering personalized guidance from experienced clinicians. The platform provides therapy sessions along with supplementary digital materials such as quizzes, video lessons, and journaling prompts, enabling couples to communicate more effectively, resolve conflicts, and build lasting bonds.

Evertone Skin

Pre Seed Round in 2023
Evertone Skin is a clinically tested, dermatologist-approved body skincare line that focuses on targeting areas of concern for women. The company's products have been professionally formulated for women by women using clean and effective ingredients and have been clinically tested and proven to reduce the appearance of cellulite and stretch marks.

OutFit Training

Pre Seed Round in 2023
OutFit Training is a fitness company that specializes in delivering personalized and group fitness experiences directly to clients' neighborhoods and local parks. The company offers a variety of workout programs and private training sessions, designed to help customers achieve their fitness goals conveniently and effectively. By bringing fitness services outdoors and close to home, OutFit Training aims to make exercise accessible and enjoyable for all.

Diadia Health

Seed Round in 2023
Diadia Health is a technology company specializing in AI-driven health and wellness solutions. It focuses on preventive care and enhancing longevity, with a particular emphasis on managing and reversing diabetes. The company's platform offers personalized healthcare assistance and curated educational content, utilizing AI assistants that adapt to individual patient needs. This platform empowers both medical professionals and patients with tools for continuous monitoring and learning, ultimately improving health outcomes and expanding medical knowledge.

Bodily

Convertible Note in 2023
Bodily specializes in designing and providing women's undergarments tailored to support postpartum recovery, breastfeeding, and other bodily changes. The company combines evidence-based research with design-led products to cater to new mothers' needs.

Sol

Pre Seed Round in 2023
Sol is a smartphone application designed to facilitate personal growth and well-being. It offers tools such as personality assessments, daily horoscopes, and community connections to help users find their path towards pleasure, fulfillment, and meaning.

Vital Bio

Series A in 2023
Vital Bio is focused on transforming lab testing to make healthcare more accessible and personalized. The company develops advanced diagnostic technologies that integrate devices, software, and services to support patients in monitoring their health and managing diseases. By bridging the gap between diagnosis and treatment, Vital Bio aims to empower patients and healthcare providers alike, promoting proactive care and reducing disparities in health outcomes. The company's innovative approach seeks to enhance the overall healthcare experience, ensuring that individuals have greater control over their health management.

Manzana Verde

Pre Seed Round in 2023
Manzana Verde offers balanced meal delivery services tailored to customers' nutritional goals. Operating in Piura, Lima, and Mexico City, they provide monthly subscription plans that combine dietary advice with nutritious meals.

Zeel

Convertible Note in 2023
Zeel is a service that provides on-demand massage therapy, allowing customers to book high-quality massages from licensed and vetted therapists at their homes, hotels, workplaces, or events. Founded in 2012 and launching its app in 2013, Zeel offers massages with a range of options including Swedish, deep tissue, prenatal, sports, and couples massages, available seven days a week, with appointments that can be scheduled as soon as one hour in advance or up to a month ahead. Customers can conveniently book services through the Zeel app for both iOS and Android devices, paying a fixed price that includes tax and gratuity. All massage therapists are thoroughly vetted, licensed, insured, and trained by Zeel to ensure a high standard of service. In 2013, Zeel introduced Massage Zeelot, a subscription service that provides customers with monthly in-home massages at a discounted rate, along with a free professional massage table.

Playbook

Venture Round in 2022
Playbook is a leading platform empowering fitness and athletic creators. It enables them to monetize their content by converting it into subscription-based offerings.

Bodily

Venture Round in 2022
Bodily specializes in designing and providing women's undergarments tailored to support postpartum recovery, breastfeeding, and other bodily changes. The company combines evidence-based research with design-led products to cater to new mothers' needs.

Kickoff

Seed Round in 2022
Kickoff is a remote wellness coaching platform that addresses the obesity epidemic and evolving work dynamics by enabling individuals to become effective wellness coaches. The platform utilizes artificial intelligence to handle much of the workload traditionally associated with personal training and nutrition counseling, allowing certified trainers and registered dietitians to focus on client communication via SMS and app. This approach ensures clients receive tailored recommendations and accountability at an affordable price. By connecting users with certified professionals, Kickoff facilitates personalized fitness and nutrition plans, helping clients achieve their health goals efficiently and effectively.

Manzana Verde

Convertible Note in 2021
Manzana Verde offers balanced meal delivery services tailored to customers' nutritional goals. Operating in Piura, Lima, and Mexico City, they provide monthly subscription plans that combine dietary advice with nutritious meals.

Manzana Verde

Seed Round in 2021
Manzana Verde offers balanced meal delivery services tailored to customers' nutritional goals. Operating in Piura, Lima, and Mexico City, they provide monthly subscription plans that combine dietary advice with nutritious meals.

Wagmo

Series A in 2021
Wagmo, Inc. is a Boston-based company that offers monthly wellness insurance plans tailored for pets. Founded in 2017, Wagmo provides a platform that facilitates pet insurance and routine care services. Its wellness plans reimburse pet owners for various routine expenses, including vaccinations, grooming, and preventive medications. By utilizing veterinary data, Wagmo enables pet owners to better predict care costs and optimize their pets' healthcare needs. The company's focus on preventive care helps ensure that pets receive essential services while managing expenses effectively.

Valeo Health

Seed Round in 2021
Valeo Health offers convenient at-home medical testing and treatments, including blood tests, IV therapy, and supplements. It provides certified lab analysis, next-day delivery, and an app for scheduling appointments, enabling patients to access personalized healthcare services privately, easily, and affordably.

Fresha

Series C in 2021
Fresha is an online booking and management platform tailored for beauty, wellness, and fitness businesses. It provides a marketplace where clients can discover, book, and pay for appointments at local establishments. The platform streamlines appointment scheduling, client management, and payment processing, allowing beauty and wellness professionals to efficiently manage their operations. In addition to handling online bookings, Fresha automates marketing, staffing, product inventory, and accounting tasks, enabling partner businesses to maximize their revenue potential. Through its user-friendly mobile applications, Fresha offers a convenient solution for both clients and service providers in the beauty and wellness sector.

Manual

Series A in 2021
Founded in 2018, Manual is a London-based startup dedicated to men's health and wellbeing. It offers diagnostic tools, blood tests, and expert advice to empower men with data-driven insights for proactive health decisions.

Playbook

Series A in 2020
Playbook is a leading platform empowering fitness and athletic creators. It enables them to monetize their content by converting it into subscription-based offerings.

Thriver

Series B in 2020
Thriver is a Toronto-based platform that enhances workplace culture by curating food experiences, tracking related spending, and gathering employee feedback. Founded in 2015, it enables companies to create engaging programs around wellness, education, and team-building.

Lantern

Pre Seed Round in 2019
Lantern is a public benefit corporation that provides personalized, free roadmaps for navigating life before and after a death. It offers tools, resources, and services to help individuals manage the process of end-of-life planning or coping with loss.

Bliss Experiences

Pre Seed Round in 2019
Bliss Experiences

Zeel

Series B in 2019
Zeel is a service that provides on-demand massage therapy, allowing customers to book high-quality massages from licensed and vetted therapists at their homes, hotels, workplaces, or events. Founded in 2012 and launching its app in 2013, Zeel offers massages with a range of options including Swedish, deep tissue, prenatal, sports, and couples massages, available seven days a week, with appointments that can be scheduled as soon as one hour in advance or up to a month ahead. Customers can conveniently book services through the Zeel app for both iOS and Android devices, paying a fixed price that includes tax and gratuity. All massage therapists are thoroughly vetted, licensed, insured, and trained by Zeel to ensure a high standard of service. In 2013, Zeel introduced Massage Zeelot, a subscription service that provides customers with monthly in-home massages at a discounted rate, along with a free professional massage table.

Fresha

Series B in 2019
Fresha is an online booking and management platform tailored for beauty, wellness, and fitness businesses. It provides a marketplace where clients can discover, book, and pay for appointments at local establishments. The platform streamlines appointment scheduling, client management, and payment processing, allowing beauty and wellness professionals to efficiently manage their operations. In addition to handling online bookings, Fresha automates marketing, staffing, product inventory, and accounting tasks, enabling partner businesses to maximize their revenue potential. Through its user-friendly mobile applications, Fresha offers a convenient solution for both clients and service providers in the beauty and wellness sector.

Vital Bio

Seed Round in 2019
Vital Bio is focused on transforming lab testing to make healthcare more accessible and personalized. The company develops advanced diagnostic technologies that integrate devices, software, and services to support patients in monitoring their health and managing diseases. By bridging the gap between diagnosis and treatment, Vital Bio aims to empower patients and healthcare providers alike, promoting proactive care and reducing disparities in health outcomes. The company's innovative approach seeks to enhance the overall healthcare experience, ensuring that individuals have greater control over their health management.

Blume

Seed Round in 2019
Blume is a company based in North Vancouver, Canada, specializing in all-natural self-care products designed specifically for girls experiencing puberty. Founded in 2016 by Bunny and Taran Ghatrora, Blume offers a range of products that address the unique needs of this demographic, including meltdown acne oil, gentle face washes, natural deodorant, menstrual care items like organic tampons, and PMS relief oils. The company emphasizes the use of natural ingredients in its formulations and aims to provide a supportive and empowering experience for young women. Blume's products are available for purchase through its website, and the company also offers curated gift boxes.

WayBetter

Series A in 2019
WayBetter is a behavior change company that operates an online social gaming platform focused on health and wellness goals. Its flagship product is a weight loss game where players compete in four-week contests, using friendly competition and financial incentives to motivate participants. The platform allows users to track progress, engage with others, and achieve lasting health improvements.

Aescape

Pre Seed Round in 2018
Founded in 2017, Aescape is a New York-based technology company specializing in data-driven massage therapy and wellness experiences. It offers a holistic approach to physical wellness and recovery, serving both elite athletes and fitness beginners. The company combines cutting-edge research with user-friendly interfaces and insights-driven methods to enhance overall well-being.

Fresha

Venture Round in 2018
Fresha is an online booking and management platform tailored for beauty, wellness, and fitness businesses. It provides a marketplace where clients can discover, book, and pay for appointments at local establishments. The platform streamlines appointment scheduling, client management, and payment processing, allowing beauty and wellness professionals to efficiently manage their operations. In addition to handling online bookings, Fresha automates marketing, staffing, product inventory, and accounting tasks, enabling partner businesses to maximize their revenue potential. Through its user-friendly mobile applications, Fresha offers a convenient solution for both clients and service providers in the beauty and wellness sector.

Fresha

Series B in 2018
Fresha is an online booking and management platform tailored for beauty, wellness, and fitness businesses. It provides a marketplace where clients can discover, book, and pay for appointments at local establishments. The platform streamlines appointment scheduling, client management, and payment processing, allowing beauty and wellness professionals to efficiently manage their operations. In addition to handling online bookings, Fresha automates marketing, staffing, product inventory, and accounting tasks, enabling partner businesses to maximize their revenue potential. Through its user-friendly mobile applications, Fresha offers a convenient solution for both clients and service providers in the beauty and wellness sector.

FitHouse

Seed Round in 2018
FitHouse is a fitness platform that offers a variety of classes, including yoga, kettlebells, high-intensity interval training, dance, pilates, and barre, all designed to make premium fitness experiences accessible and affordable. Operating on a subscription-based model, FitHouse provides users with the convenience of attending diverse fitness programs under one roof, led by qualified instructors from top studios. The platform is available through a mobile app compatible with both iOS and Android devices, allowing users to engage in flexible exercise options that cater to their fitness needs.

Parsley Health

Seed Round in 2017
Parsley Health is a health service that integrates technology, nutrition, wellness and prevention into primary care. The company provides subscription-based, personalized healthcare that emphasizes diagnosing and addressing root causes of illness through a holistic approach. Its model combines medical consultations with health coaching, laboratory testing, digital access to records, and referrals to specialists, enabling proactive management of chronic conditions. Services include functional medicine assessments, personalized nutrition plans, stress management and lifestyle support, and access to nutraceuticals and supplements as part of care. Parsley Health operates clinics in major cities and delivers remote care through online tools and telemedicine. Founded in 2016 by Dr. Robin Berzin, the company focuses on data-driven care that supports long-term health rather than episodic treatment.

Zeel

Venture Round in 2014
Zeel is a service that provides on-demand massage therapy, allowing customers to book high-quality massages from licensed and vetted therapists at their homes, hotels, workplaces, or events. Founded in 2012 and launching its app in 2013, Zeel offers massages with a range of options including Swedish, deep tissue, prenatal, sports, and couples massages, available seven days a week, with appointments that can be scheduled as soon as one hour in advance or up to a month ahead. Customers can conveniently book services through the Zeel app for both iOS and Android devices, paying a fixed price that includes tax and gratuity. All massage therapists are thoroughly vetted, licensed, insured, and trained by Zeel to ensure a high standard of service. In 2013, Zeel introduced Massage Zeelot, a subscription service that provides customers with monthly in-home massages at a discounted rate, along with a free professional massage table.
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