FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Investor

Zineb Belghiti

Operations Associate

Fabrice Grinda

Co-Founder

William Guillouard

Venture Partner

Arne Halleraker

Principal

Christopher Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Co-Founder

Güimar Vaca Sittic

Venture Partner

Jeff Weinstein

Principal

Past deals in Wellness

Valeo

Series B in 2025
Valeo is a company that specializes in developing personalized mobile health trackers aimed at optimizing individual health. Its health tracker provides users with access to their wellness data, allowing them to gain insights into their overall health. Through the application, consumers can purchase various packages that combine wellness tests with personalized advice from certified coaches. This enables users to effectively monitor and manage their health, empowering them to take control of their well-being.

OutFit Training

Seed Round in 2024
OutFit Training is a fitness company that offers a range of private training and group fitness classes in parks and neighborhoods. It focuses on providing various workout programs designed to help customers achieve their fitness goals. By utilizing outdoor and mobile workout modules, OutFit Training ensures that individuals can access tailored fitness training conveniently near their locations. This approach aims to foster an environment that promotes health and well-being for all participants.

Sol

Seed Round in 2024
Sol is a smartphone application focused on spiritual wellness and personal growth. It provides users with a comprehensive suite of tools designed to enhance their well-being, including personality assessments, daily horoscopes, and connections to a spiritual community. By promoting practices that support mental, emotional, and spiritual health, Sol aims to guide individuals on their personal journey toward pleasure, fulfillment, and meaning.

Manual

Venture Round in 2024
Manual is a men's health and well-being startup based in London, UK, founded in 2018. The company specializes in providing a suite of diagnostic tools and blood tests that facilitate data-driven health solutions tailored for men. Manual aims to destigmatize discussions surrounding men's health by offering easy access to advice, free medical support, and treatment options. Its platform addresses various health concerns, including weight management, anxiety, insomnia, fatigue, and general wellness. By empowering men with the necessary information and resources, Manual encourages proactive decision-making regarding their health and well-being.

Pipo Saúde

Venture Round in 2024
Pipo Saúde is a Brazilian company based in São Paulo that operates a digital platform for managing health benefits tailored for businesses. Founded in 2012, the company specializes in providing health insurance and corporate wellness solutions, including meditation services. Its platform assists employers in selecting and managing healthcare plans that best meet the needs of their employees. By offering personalized recommendations for healthcare products, Pipo Saúde aims to enhance the overall quality of life for workers while streamlining the decision-making process for companies.

Evertone Skin

Pre Seed Round in 2023
Evertone Skin is a clinically tested, dermatologist-approved body skincare line that focuses on targeting areas of concern for women. The company's products have been professionally formulated for women by women using clean and effective ingredients and have been clinically tested and proven to reduce the appearance of cellulite and stretch marks.

OutFit Training

Pre Seed Round in 2023
OutFit Training is a fitness company that offers a range of private training and group fitness classes in parks and neighborhoods. It focuses on providing various workout programs designed to help customers achieve their fitness goals. By utilizing outdoor and mobile workout modules, OutFit Training ensures that individuals can access tailored fitness training conveniently near their locations. This approach aims to foster an environment that promotes health and well-being for all participants.

Diadia Health

Seed Round in 2023
Diadia Health is a pioneering AI company focused on transforming preventative care and longevity. It offers personalized healthcare assistance and curated educational content, primarily targeting the reversal of diabetes. The company's platform employs continuously learning AI assistants, customized to each patient's unique needs, empowering both medical professionals and patients with tools for ongoing monitoring and learning. This data-driven approach aims to enhance medical knowledge and improve patient outcomes.

Bodily

Convertible Note in 2023
Bodily is a company that specializes in creating products tailored to women's health, particularly focusing on the postpartum, birth recovery, and breastfeeding stages. The brand offers a range of undergarments and related clothing designed to support new mothers and their transition during and after pregnancy. By combining evidence-based research with a design-led approach, Bodily aims to provide practical solutions that help women navigate the various changes they experience during this critical period. The company seeks to empower mothers with thoughtful products that address their specific needs and challenges.

Sol

Pre Seed Round in 2023
Sol is a smartphone application focused on spiritual wellness and personal growth. It provides users with a comprehensive suite of tools designed to enhance their well-being, including personality assessments, daily horoscopes, and connections to a spiritual community. By promoting practices that support mental, emotional, and spiritual health, Sol aims to guide individuals on their personal journey toward pleasure, fulfillment, and meaning.

Vital Bio

Series A in 2023
Vital Bio is focused on transforming lab testing to make healthcare more accessible and personalized. The company develops advanced diagnostic technologies that connect diagnosis and treatment through a comprehensive ecosystem of devices, software, and services. By empowering patients to monitor their health and manage diseases, Vital Bio aims to enhance the overall healthcare experience. Their approach seeks to reduce disparities in healthcare outcomes and redistribute control to patients while equipping healthcare providers with the tools necessary to achieve better results.

Manzana Verde

Pre Seed Round in 2023
Manzana Verde is a meal delivery service that focuses on providing balanced and nutritious meals tailored to individual health goals. Operating in Piura, Lima, and Mexico City, the company offers a monthly subscription platform that combines meal delivery with nutritional advice. The meals are designed to meet essential dietary requirements, incorporating the necessary calories, carbohydrates, fats, and proteins to support a healthy lifestyle. By offering a variety of nutritious food options, Manzana Verde aims to help consumers achieve their health objectives and maintain overall wellness.

Zeel

Convertible Note in 2023
Zeel is a service that provides on-demand massage therapy, allowing customers to book high-quality massages from licensed and vetted therapists at their homes, hotels, workplaces, or events. Founded in 2012 and launching its app in 2013, Zeel offers massages with a range of options including Swedish, deep tissue, prenatal, sports, and couples massages, available seven days a week, with appointments that can be scheduled as soon as one hour in advance or up to a month ahead. Customers can conveniently book services through the Zeel app for both iOS and Android devices, paying a fixed price that includes tax and gratuity. All massage therapists are thoroughly vetted, licensed, insured, and trained by Zeel to ensure a high standard of service. In 2013, Zeel introduced Massage Zeelot, a subscription service that provides customers with monthly in-home massages at a discounted rate, along with a free professional massage table.

Playbook

Venture Round in 2022
Playbook is a leading creator economy platform focused on the fitness and athletic industry. It provides mobile SaaS tools and services that empower health, wellness, and fitness creators to monetize their training content effectively. By enabling creators to share exercise routines, diet charts, and other related materials, Playbook facilitates the transformation of their iPhone content into substantial subscription income. This platform caters specifically to the needs of today's fitness professionals, helping them connect with fans and clients while building a sustainable business.

Bodily

Venture Round in 2022
Bodily is a company that specializes in creating products tailored to women's health, particularly focusing on the postpartum, birth recovery, and breastfeeding stages. The brand offers a range of undergarments and related clothing designed to support new mothers and their transition during and after pregnancy. By combining evidence-based research with a design-led approach, Bodily aims to provide practical solutions that help women navigate the various changes they experience during this critical period. The company seeks to empower mothers with thoughtful products that address their specific needs and challenges.

Kickoff

Seed Round in 2022
Kickoff is a remote wellness coaching platform that addresses the obesity epidemic and evolving work dynamics by enabling individuals to become effective wellness coaches. The platform utilizes artificial intelligence to handle much of the workload traditionally associated with personal training and nutrition counseling, allowing certified trainers and registered dietitians to focus on client communication via SMS and app. This approach ensures clients receive tailored recommendations and accountability at an affordable price. By connecting users with certified professionals, Kickoff facilitates personalized fitness and nutrition plans, helping clients achieve their health goals efficiently and effectively.

Manzana Verde

Convertible Note in 2021
Manzana Verde is a meal delivery service that focuses on providing balanced and nutritious meals tailored to individual health goals. Operating in Piura, Lima, and Mexico City, the company offers a monthly subscription platform that combines meal delivery with nutritional advice. The meals are designed to meet essential dietary requirements, incorporating the necessary calories, carbohydrates, fats, and proteins to support a healthy lifestyle. By offering a variety of nutritious food options, Manzana Verde aims to help consumers achieve their health objectives and maintain overall wellness.

Manzana Verde

Seed Round in 2021
Manzana Verde is a meal delivery service that focuses on providing balanced and nutritious meals tailored to individual health goals. Operating in Piura, Lima, and Mexico City, the company offers a monthly subscription platform that combines meal delivery with nutritional advice. The meals are designed to meet essential dietary requirements, incorporating the necessary calories, carbohydrates, fats, and proteins to support a healthy lifestyle. By offering a variety of nutritious food options, Manzana Verde aims to help consumers achieve their health objectives and maintain overall wellness.

Wagmo

Series A in 2021
Wagmo, Inc. is a Boston-based company that specializes in providing monthly wellness insurance plans for pets. Founded in 2017, Wagmo offers a platform that reimburses pet owners for routine care services, including vaccinations, grooming appointments, and preventive medications. The company focuses on delivering preventative care by utilizing veterinary data to process reimbursements for common expenses such as exam fees and preventive treatments for fleas, ticks, and heartworm. This approach empowers pet owners to better manage and predict the costs associated with their pets' care, ensuring optimal health and well-being.

Valeo

Seed Round in 2021
Valeo is a company that specializes in developing personalized mobile health trackers aimed at optimizing individual health. Its health tracker provides users with access to their wellness data, allowing them to gain insights into their overall health. Through the application, consumers can purchase various packages that combine wellness tests with personalized advice from certified coaches. This enables users to effectively monitor and manage their health, empowering them to take control of their well-being.

Fresha

Series C in 2021
Fresha is an online booking and management platform tailored for beauty, wellness, and fitness businesses. It provides a marketplace where clients can discover, book, and pay for appointments at local establishments. The platform streamlines appointment scheduling, client management, and payment processing, allowing beauty and wellness professionals to efficiently manage their operations. In addition to handling online bookings, Fresha automates marketing, staffing, product inventory, and accounting tasks, enabling partner businesses to maximize their revenue potential. Through its user-friendly mobile applications, Fresha offers a convenient solution for both clients and service providers in the beauty and wellness sector.

Manual

Series A in 2021
Manual is a men's health and well-being startup based in London, UK, founded in 2018. The company specializes in providing a suite of diagnostic tools and blood tests that facilitate data-driven health solutions tailored for men. Manual aims to destigmatize discussions surrounding men's health by offering easy access to advice, free medical support, and treatment options. Its platform addresses various health concerns, including weight management, anxiety, insomnia, fatigue, and general wellness. By empowering men with the necessary information and resources, Manual encourages proactive decision-making regarding their health and well-being.

Playbook

Series A in 2020
Playbook is a leading creator economy platform focused on the fitness and athletic industry. It provides mobile SaaS tools and services that empower health, wellness, and fitness creators to monetize their training content effectively. By enabling creators to share exercise routines, diet charts, and other related materials, Playbook facilitates the transformation of their iPhone content into substantial subscription income. This platform caters specifically to the needs of today's fitness professionals, helping them connect with fans and clients while building a sustainable business.

Thriver

Series B in 2020
Thriver is a Toronto-based food and culture platform established in 2015 that focuses on enhancing workplace culture through various employee engagement programs. It provides an enterprise platform that curates food and experiences, tracks spending, and collects employee feedback, facilitating the development of programs centered on wellness, education, and team-building. By centralizing cultural programs and engagement tools, Thriver enables HR teams and event organizers to foster a motivated and connected workforce, while also supporting ongoing research and marketing initiatives. The platform aims to create a positive and engaging workplace environment that resonates with employees' preferences and needs.

Lantern

Pre Seed Round in 2019
Lantern is a public benefit corporation that specializes in end-of-life planning services, offering comprehensive guidance for individuals navigating the complexities of managing affairs before and after a death. The company provides free, customized roadmaps that include essential checklists covering crucial documents, account management, benefits acquisition, and funeral planning. Lantern aims to ease the grieving process by equipping users with the necessary tools and resources to handle these challenging tasks, whether they are pre-planning for their own end-of-life wishes or coping with the loss of a loved one. Through its services, Lantern helps individuals proceed with their normal routines while ensuring that all important matters are addressed with care and sensitivity.

Bliss Experiences

Pre Seed Round in 2019
Bliss Experiences

Zeel

Series B in 2019
Zeel is a service that provides on-demand massage therapy, allowing customers to book high-quality massages from licensed and vetted therapists at their homes, hotels, workplaces, or events. Founded in 2012 and launching its app in 2013, Zeel offers massages with a range of options including Swedish, deep tissue, prenatal, sports, and couples massages, available seven days a week, with appointments that can be scheduled as soon as one hour in advance or up to a month ahead. Customers can conveniently book services through the Zeel app for both iOS and Android devices, paying a fixed price that includes tax and gratuity. All massage therapists are thoroughly vetted, licensed, insured, and trained by Zeel to ensure a high standard of service. In 2013, Zeel introduced Massage Zeelot, a subscription service that provides customers with monthly in-home massages at a discounted rate, along with a free professional massage table.

Fresha

Series B in 2019
Fresha is an online booking and management platform tailored for beauty, wellness, and fitness businesses. It provides a marketplace where clients can discover, book, and pay for appointments at local establishments. The platform streamlines appointment scheduling, client management, and payment processing, allowing beauty and wellness professionals to efficiently manage their operations. In addition to handling online bookings, Fresha automates marketing, staffing, product inventory, and accounting tasks, enabling partner businesses to maximize their revenue potential. Through its user-friendly mobile applications, Fresha offers a convenient solution for both clients and service providers in the beauty and wellness sector.

Vital Bio

Seed Round in 2019
Vital Bio is focused on transforming lab testing to make healthcare more accessible and personalized. The company develops advanced diagnostic technologies that connect diagnosis and treatment through a comprehensive ecosystem of devices, software, and services. By empowering patients to monitor their health and manage diseases, Vital Bio aims to enhance the overall healthcare experience. Their approach seeks to reduce disparities in healthcare outcomes and redistribute control to patients while equipping healthcare providers with the tools necessary to achieve better results.

Blume

Seed Round in 2019
Blume is a North Vancouver-based company founded in 2016 that specializes in developing and retailing all-natural self-care products aimed at girls during puberty. The product line includes a variety of items such as organic tampons, acne treatments, face washes, natural deodorants, and PMS oil. Additionally, Blume offers gift boxes that feature its products. The company markets its offerings through its website, providing a focused approach to addressing the unique needs of young women.

Katalyst

Seed Round in 2019
Katalyst Merchant Banking, established in 1999, is an investment banking firm specializing in mergers and acquisitions, private placement, public market advisory, valuation, and capital acquisition services. With headquarters in Conshohocken, Pennsylvania, and additional offices in New York City and Vienna, Virginia, the firm also launched a strategic partnership with New World Ventures in 2002.

Aescape

Pre Seed Round in 2018
Aescape, Inc., founded in 2017 and based in New York, is a technology company focused on enhancing massage therapy and wellness experiences through innovative, data-driven solutions. The company develops robotics-driven technology that automates soft tissue treatments and integrates artificial intelligence to provide personalized wellness experiences. By combining cutting-edge research with a user-friendly interface, Aescape aims to address the growing demand for physical wellness and recovery solutions suitable for everyone, from elite athletes to fitness newcomers. The company also seeks to support massage therapists and athletic trainers by offering a scalable and reliable tool that mitigates labor shortages in the industry. Ultimately, Aescape's mission is to foster a deeper relationship between individuals and their bodies, improving overall well-being.

Fresha

Venture Round in 2018
Fresha is an online booking and management platform tailored for beauty, wellness, and fitness businesses. It provides a marketplace where clients can discover, book, and pay for appointments at local establishments. The platform streamlines appointment scheduling, client management, and payment processing, allowing beauty and wellness professionals to efficiently manage their operations. In addition to handling online bookings, Fresha automates marketing, staffing, product inventory, and accounting tasks, enabling partner businesses to maximize their revenue potential. Through its user-friendly mobile applications, Fresha offers a convenient solution for both clients and service providers in the beauty and wellness sector.

Fresha

Series B in 2018
Fresha is an online booking and management platform tailored for beauty, wellness, and fitness businesses. It provides a marketplace where clients can discover, book, and pay for appointments at local establishments. The platform streamlines appointment scheduling, client management, and payment processing, allowing beauty and wellness professionals to efficiently manage their operations. In addition to handling online bookings, Fresha automates marketing, staffing, product inventory, and accounting tasks, enabling partner businesses to maximize their revenue potential. Through its user-friendly mobile applications, Fresha offers a convenient solution for both clients and service providers in the beauty and wellness sector.

FitHouse

Seed Round in 2018
FitHouse is a fitness platform that offers a diverse range of classes, including yoga, kettlebells, dance, high-intensity interval training, pilates, and barre. Designed to make quality fitness instruction accessible, FitHouse provides a subscription-based service that allows users to participate in studio-style programs at an affordable price. The platform is accessible through its mobile app, which is compatible with both iOS and Android devices, ensuring that users can engage in convenient and flexible exercise routines. Instructors at FitHouse are sourced from top fitness studios, enhancing the quality of the classes offered.

Parsley Health

Seed Round in 2017
Parsley Health, Inc. offers personalized holistic healthcare services focused on addressing the root causes of diseases. By considering patients' personal histories, lifestyles, environments, and genetic factors, the company creates comprehensive health regimens that may include dietary changes, lifestyle adjustments, stress management techniques, supplements, botanical medicines, and prescription drugs. Their services encompass functional medicine assessments, personalized nutrition consultations, health coaching, specialized testing, bioidentical hormone therapy, and online access to labs and medical records. Parsley Health also provides various diagnostic tests and sells health-related products online. Founded in 2015 by Dr. Robin Berzin, M.D., the company operates clinics in New York City, Los Angeles, and San Francisco, integrating technology with wellness and preventive care to offer a subscription-based model that emphasizes chronic disease management and personalized treatment.

Zeel

Venture Round in 2014
Zeel is a service that provides on-demand massage therapy, allowing customers to book high-quality massages from licensed and vetted therapists at their homes, hotels, workplaces, or events. Founded in 2012 and launching its app in 2013, Zeel offers massages with a range of options including Swedish, deep tissue, prenatal, sports, and couples massages, available seven days a week, with appointments that can be scheduled as soon as one hour in advance or up to a month ahead. Customers can conveniently book services through the Zeel app for both iOS and Android devices, paying a fixed price that includes tax and gratuity. All massage therapists are thoroughly vetted, licensed, insured, and trained by Zeel to ensure a high standard of service. In 2013, Zeel introduced Massage Zeelot, a subscription service that provides customers with monthly in-home massages at a discounted rate, along with a free professional massage table.
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