FJ Labs

Founded in 2015, FJ Labs is a New York-based venture capital firm focusing on stage-agnostic investments in marketplaces and consumer-facing startups. Their investment range varies from $50,000 to $5,000,000, typically at seed or series A stages.

Matias Barbero

Investor

Zineb Belghiti

Analyst

Agapitos Diakogiannis

Investor

Fabrice Grinda

Partner

William Guillouard

Venture Partner

Arne Halleraker

Partner

Christopher Keshian

Investor

Ariel Lebowits

CFO

Mark Lurie

Venture Partner

Jose Marin

Partner

Daniel Simon

Venture Partner

Luke Skertich

Investor

Guimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Andrea Xu

Investor

Past deals in Women

Evertone Skin

Pre Seed Round in 2023
Evertone Skin is a clinically tested, dermatologist-approved body skincare line that focuses on targeting areas of concern for women. The company's products have been professionally formulated for women by women using clean and effective ingredients and have been clinically tested and proven to reduce the appearance of cellulite and stretch marks.

Elenas

Convertible Note in 2023
Elenas is a leading social commerce platform in Latin America that enables women to launch and grow online businesses from home. The platform offers a digital storefront, client management tools, and support for product sourcing, delivery, and payment collection, allowing users to focus on sales. Through direct sales catalogs and social media channels such as WhatsApp and Facebook, Elenas connects tens of thousands of women in Colombia and over 11 million across the region with a wide range of branded cosmetics, beauty, and lifestyle products. Sellers can offer customers discounts on major brands while earning supplemental income, making Elenas a key facilitator of home‑based entrepreneurship for women throughout the region.

Bodily

Convertible Note in 2023
Bodily specializes in designing and providing women's undergarments tailored to support postpartum recovery, breastfeeding, and other bodily changes. The company combines evidence-based research with design-led products to cater to new mothers' needs.

Elenas

Series B in 2022
Elenas is a leading social commerce platform in Latin America that enables women to launch and grow online businesses from home. The platform offers a digital storefront, client management tools, and support for product sourcing, delivery, and payment collection, allowing users to focus on sales. Through direct sales catalogs and social media channels such as WhatsApp and Facebook, Elenas connects tens of thousands of women in Colombia and over 11 million across the region with a wide range of branded cosmetics, beauty, and lifestyle products. Sellers can offer customers discounts on major brands while earning supplemental income, making Elenas a key facilitator of home‑based entrepreneurship for women throughout the region.

Bodily

Venture Round in 2022
Bodily specializes in designing and providing women's undergarments tailored to support postpartum recovery, breastfeeding, and other bodily changes. The company combines evidence-based research with design-led products to cater to new mothers' needs.

Elenas

Series A in 2021
Elenas is a leading social commerce platform in Latin America that enables women to launch and grow online businesses from home. The platform offers a digital storefront, client management tools, and support for product sourcing, delivery, and payment collection, allowing users to focus on sales. Through direct sales catalogs and social media channels such as WhatsApp and Facebook, Elenas connects tens of thousands of women in Colombia and over 11 million across the region with a wide range of branded cosmetics, beauty, and lifestyle products. Sellers can offer customers discounts on major brands while earning supplemental income, making Elenas a key facilitator of home‑based entrepreneurship for women throughout the region.

Black Limba

Seed Round in 2019
Black Limba is an online retailer specializing in women's fashion, offering a wide range of products including lingerie, bras, panties, sportswear, swimsuits, and accessories. The company aims to empower women by providing stylish, comfortable, and high-quality products that celebrate individuality.

AYR

Seed Round in 2019
AYR is an e-commerce driven women's clothing company based in New York City. Founded in 2014 by Maggie Winter and Jac Cameron, AYR specializes in year-round womenswear, with a focus on denim. The company offers a range of clothing items including jeans, pants, shirts, dresses, jackets, and work-wear, primarily sold online.

Black Limba

Seed Round in 2018
Black Limba is an online retailer specializing in women's fashion, offering a wide range of products including lingerie, bras, panties, sportswear, swimsuits, and accessories. The company aims to empower women by providing stylish, comfortable, and high-quality products that celebrate individuality.

Adore Me

Venture Round in 2018
Adore Me is a New York-based lingerie e-commerce startup that aims to disrupt the traditional lingerie industry by providing affordable and inclusive fashion. With a workforce of over 130 employees across the US and Europe, the company offers a diverse range of products, including bras, panties, swimwear, corsets, and sleepwear, in sizes from petite to plus. Adore Me focuses on creating a body-positive shopping experience, allowing women to embrace their individuality. Each month, the brand introduces 50-60 new designs targeted at urban Millennial consumers. In addition to online shopping, customers can visit the Adore Me showroom in New York City and select retail locations. The company has garnered recognition for its innovative approach, being honored with awards such as the 2017 Customer Engagement Awards and accolades from Crain’s and Business Insider for its rapid growth and market impact.

Clue

Series B in 2016
Clue is a Berlin-based reproductive health company founded in 2012, recognized as one of the pioneering firms in the femtech sector. The company focuses on supporting and empowering individuals by providing personalized health insights throughout their reproductive journey, from the onset of menstruation to menopause. Clue's mobile application, which is available for free, features a Period Tracking tool that analyzes menstrual cycles and fertile windows, offering predictions and calendar reminders. Additionally, it helps users track symptoms and identify patterns related to menstrual health. For enhanced features, Clue offers a subscription service called Clue Plus, which includes personalized modes such as Clue Conceive. The company serves millions globally across over 190 countries and collaborates with universities, researchers, and clinicians to address health disparities in reproductive health.

WeMoms

Seed Round in 2015
WeMoms is a social networking platform aimed at supporting women during pregnancy and motherhood. The company provides a unique application that connects expecting mothers with one another, allowing them to share experiences and advice. By offering practical parenting guides based on real-life experiences rather than theoretical knowledge, WeMoms empowers women to navigate the challenges of motherhood with confidence. The platform is designed to foster a supportive community where users can access valuable tips and emotional support throughout their maternity journey, reflecting the understanding that becoming a mother is a transformative experience.

Eloquii

Series A in 2014
Eloquii Design, Inc. specializes in designing and selling fashion apparel for women, particularly in plus sizes ranging from 14 to 28. Founded in 2012, the company offers a wide array of products, including dresses, tops, pants, skirts, and accessories such as shoes and jewelry. Eloquii operates primarily through its online platform, providing trendy and fast-fashion options to customers in the United States, Canada, the United Kingdom, and Australia. In addition to its e-commerce presence, the company has a physical store located in Atlanta, Georgia. With headquarters in both New York and Columbus, Ohio, Eloquii aims to deliver contemporary styles while also engaging customers with unique content through its blog and curated catalog. As of late 2018, Eloquii operates as a subsidiary of Walmart Inc.
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