FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Investor

Zineb Belghiti

Operations Associate

Fabrice Grinda

Co-Founder

William Guillouard

Venture Partner

Arne Halleraker

Principal

Christopher Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Co-Founder

Güimar Vaca Sittic

Venture Partner

Jeff Weinstein

Principal

Past deals in eSports

eGoGames

Series A in 2024
EGoGames is a Spanish start-up founded in 2017 and headquartered in Madrid, specializing in an esports platform designed for mobile devices. The platform allows gamers to compete in skill-based games for real money prizes, organizing tournaments and competitions across various games. Users can participate in existing tournaments or create their own, catering to different expertise levels. EGoGames has gained significant recognition, achieving a notable pre-launch valuation of 3 million euros, marking it as one of the highest-rated start-ups in Spain's history before its launch. The company is supported by a qualified team and collaborators, focusing on enhancing the online gaming competition experience.

Dolly

Seed Round in 2024
Dolly is a mobile game publisher focused on making e-sport tournaments accessible to all players. The company offers a platform that integrates prize competitions and skill-based rewards into existing mobile games, creating a new revenue stream for gaming studios. By doing so, Dolly enhances player engagement and excitement, allowing gamers to be rewarded for their skills in games they already enjoy. Founded by experienced entrepreneurs, Dolly aims to foster fair, fun, and meaningful competition among players while supporting gaming studios in a competitive landscape.

Generation Esports

Series C in 2023
Generation Esports is a company that offers a platform designed for schools, businesses, clubs, and communities to engage in esports competitions. It specializes in organizing high school-level esports leagues and tournaments, providing students a structured environment to compete and demonstrate their skills. By aligning esports with academic pursuits, Generation Esports aims to harness students' enthusiasm for gaming, fostering an engaging experience that not only enhances their competitive abilities but also supports improved academic performance. The company focuses on creating seamless and rewarding esports experiences, ultimately helping students boost their grade point averages and enhance their career prospects.

Midnight Evergreen

Pre Seed Round in 2022
Midnight Evergreen develops a studio and digital marketplace for NFT-powered games. It is based in Las Vegas, USA. Midnight Evergreen runs a gaming, social center, and non-fungible token marketplace with the goal of providing a variety of mid-core to blockbuster entertainment experiences.

Generation Esports

Series A in 2021
Generation Esports is a company that offers a platform designed for schools, businesses, clubs, and communities to engage in esports competitions. It specializes in organizing high school-level esports leagues and tournaments, providing students a structured environment to compete and demonstrate their skills. By aligning esports with academic pursuits, Generation Esports aims to harness students' enthusiasm for gaming, fostering an engaging experience that not only enhances their competitive abilities but also supports improved academic performance. The company focuses on creating seamless and rewarding esports experiences, ultimately helping students boost their grade point averages and enhance their career prospects.

Rep The Squad

Seed Round in 2017
Rep the Squad, Inc. is a subscription-based service specializing in the rental of officially licensed sports team jerseys. Founded in 2017 and headquartered in Seattle, Washington, the company offers fans a unique opportunity to choose from a diverse selection of professional sports jerseys, which are delivered one at a time. This model allows enthusiasts to wear different jerseys regularly, enhancing their connection to their favorite teams. Co-founded by e-commerce veteran Brian Watkins, Rep the Squad has garnered support from notable investors, including Madrona Venture Group and Maveron, as well as partnerships with prominent athletes like Doug Baldwin and Richard Sherman, who serves as a brand ambassador. The platform aims to simplify and amplify the sporting experience for fans.

FanDuel

Series E in 2017
FanDuel, established in 2009, is a leading online gaming company that operates a fantasy sports platform. It offers users the opportunity to participate in one-day or season-long fantasy sports games, including football, baseball, hockey, and basketball, with cash prizes at stake. Additionally, FanDuel provides sports betting, racing, and casino games. The company, headquartered in New York with an office in Edinburgh, UK, has over 100 employees and is a subsidiary of Flutter Entertainment plc.

BITKRAFT Ventures

Pre Seed Round in 2017
BITKRAFT Ventures, established in 2015, is a global venture capital firm headquartered in Berlin, with offices in major digital entertainment hubs such as Los Angeles, San Francisco, New York, London, Madrid, and Lisbon. The firm, led by German serial entrepreneur Jens Hilgers, specializes in early-stage investments in the gaming and esports industries, spanning North America, Europe, and Asia Pacific. BITKRAFT Ventures focuses on game developers, gaming platforms, gaming-related technology, and emerging sectors like web3, virtual reality, and blockchain applications.

Gamer Sensei

Seed Round in 2016
Gamer Sensei is a professional esports coaching platform designed to connect gamers of all skill levels with experienced coaches in competitive esports titles. Its patent-pending technology facilitates personalized one-on-one coaching sessions, allowing players to receive tailored advice and strategic education to enhance their gaming skills. By offering a vast network of certified coaches, Gamer Sensei aims to help gamers improve their performance and achieve their competitive goals in a structured and supportive environment. The platform serves as a resource for those seeking to elevate their gameplay through customized lessons and expert guidance.

FanDuel

Series B in 2011
FanDuel, established in 2009, is a leading online gaming company that operates a fantasy sports platform. It offers users the opportunity to participate in one-day or season-long fantasy sports games, including football, baseball, hockey, and basketball, with cash prizes at stake. Additionally, FanDuel provides sports betting, racing, and casino games. The company, headquartered in New York with an office in Edinburgh, UK, has over 100 employees and is a subsidiary of Flutter Entertainment plc.
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