Artificial Labs Limited specializes in developing software solutions for the insurance industry, providing a comprehensive suite of applications designed to enhance operational efficiency and accuracy. Established in 2013 and based in London, the company offers products such as Artificial Build for data capturing and workflow automation, Artificial Distribute for data collection and distribution, Artificial Price for risk selection and portfolio management, and Artificial Manage for overseeing insurance portfolios. Their technology is built on a core platform known as ArtificialOS, which consists of modular, API-driven components that can be tailored to meet the specific needs of insurers. This service-oriented architecture allows for quick integration and customization of applications, ensuring that insurers receive targeted solutions. Additionally, Artificial Labs provides IT consulting and support services, with a focus on delivering continuous support, infrastructure, security, and upgrades through a transactional pricing model.
Outfund is a revenue-based finance startup that wants to help online businesses fund growth without giving away equity.
Quiver is a retail tech company that delivers e-commerce orders. Quiver was founded in 2021 and is headquartered in London.
Banked is a London-based company that offers a payment platform enabling real-time, secure transactions for consumers, businesses, and banks. Founded in 2018, Banked's platform connects users' bank account data to third-party applications through a secure application programming interface (API). This system provides various features, including bank account connections, spending analysis, balance and income verification, as well as low-cost payments. Businesses can integrate Banked's API into mobile apps, customer portals, and even invoices sent via email or text, allowing for seamless payment processing. By facilitating secure data sharing and control, Banked enhances the payment experience across multiple applications.
Monet Money Limited operates a cash management application designed to serve creators, freelancers, and micro businesses. Founded in 2020 and based in the United Kingdom, the platform provides essential business tools, including invoice creation and management, document management with e-signing capabilities, and proprietary payment solutions. By utilizing a risk-modelling engine, Monet effectively evaluates the financial profiles of its users, facilitating access to insurance and financial support while minimizing risk. The platform aims to enhance financial inclusivity within the creative sector by allowing users to receive payments instantly, manage their banking efficiently, and utilize commercial agreement templates. Through its innovative approach, Monet is addressing the unique financial needs of a diverse range of individuals and businesses within the growing creative economy.
Pomelo Pay helps you instantly take payments using just your smartphone.
You don’t need a card reader, and your customers don’t need to download an app.
Better yet, you can manage your cashflow on the go – including sending payment requests, viewing funds and issuing refunds from your smartphone or PC.
Register for free by downloading the Pomelo Pay app for Apple or Android. There’s no upfront costs, no contract, and all major debit and credit card payments are accepted, as well as Apple Pay and Google Pay.
Admix is a monetisation platform for game developers enabling non-intrusive, programmatic product placements within their content. Admix is the first fully programmatic platform for everything from immersive technologies to mobile games, selling their inventory to popular demand side platforms and giving millions of advertisers the ability to buy game media in a couple of clicks.
dopay is a cloud-based payroll and cash management service that aims to address the challenges faced by companies with unbanked employees. With approximately 2 billion people globally lacking bank accounts, many businesses struggle with handling large volumes of cash for salary payments. dopay provides a solution by enabling employers to electronically calculate and disburse salaries through its platform. Employees receive a DoPay card and app, which offer a comprehensive banking experience, facilitating cashless transactions. The company has partnered with Barclays to deliver payroll services to various multinationals, embassies, and local enterprises in Egypt, with plans to expand into other regions that are predominantly unbanked.
Koyo is a financial services company that specializes in providing personal loans to individuals with short credit histories. By offering fairly priced credit, Koyo aims to assist young people, immigrants, and students in accessing competitive financial products. In addition to loan services, the company also provides coaching to help customers improve their credit scores, empowering them to make informed financial decisions and enhance their creditworthiness over time.
Adhara Limited specializes in developing a real-time, multi-currency global liquidity management and international payments platform. Founded in 2018 and headquartered in London, the company leverages blockchain technology to create a decentralized network that facilitates international payments and enhances liquidity management. By utilizing tokenized money over a smart contract-enabled distributed ledger, Adhara aims to improve transaction traceability and streamline compliance for financial clients. This innovative approach positions Adhara as a significant player in the evolving landscape of decentralized finance.
Brooklyn Vendor Assurance is a rapidly growing company that offers a digital vendor management platform designed to streamline and automate the vendor management lifecycle. This platform enables organizations to effectively manage supplier obligations, performance, and risk, ensuring compliance and maximizing value throughout the supply chain. With an intuitive design and rich automation features, the platform addresses key aspects of vendor management, including contracts, performance, and sustainability. Its modular structure allows for easy onboarding and provides immediate insights into supply chain dynamics. Users have reported significant returns on investment, with potential gains of 7-10 times in the first year and improvements in team productivity ranging from 30% to 50%.
Developer of an AI-powered monetization tool intended to dynamically price programmatic advertising inventory. The company's platform offers a deep-learning artificial neural network that processes vast stores of data, developing and transacting meaningful optimizations to optimize revenue, enabling publishers to increase profitability by pricing their inventory more efficiently.
Outfund is a revenue-based finance startup that wants to help online businesses fund growth without giving away equity.
Pomelo Pay helps you instantly take payments using just your smartphone.
You don’t need a card reader, and your customers don’t need to download an app.
Better yet, you can manage your cashflow on the go – including sending payment requests, viewing funds and issuing refunds from your smartphone or PC.
Register for free by downloading the Pomelo Pay app for Apple or Android. There’s no upfront costs, no contract, and all major debit and credit card payments are accepted, as well as Apple Pay and Google Pay.
Equity Crowdfunding in 2020
Upside Money Limited is a London-based company that specializes in developing mobile applications leveraging open banking technology. Incorporated in 2020, the company focuses on enabling consumers to build savings during financial crises. Its platform connects brands with consumers by offering frictionless cashback rewards when users spend with participating retailers. By utilizing open banking data, Upside Money delivers hyper-personalized offers and valuable insights to both retailers and API customers, facilitating enhanced financial management for users.
Moteefe is an e-commerce platform founded in 2014 that enables individuals and businesses to sell customized merchandise through social media channels. It offers a comprehensive solution for merchants of all sizes, allowing them to quickly transform their brand and creative designs into market-ready products. The platform caters to both individual entrepreneurs and larger retailers, facilitating the creation and global distribution of custom clothing and merchandise. By streamlining the process of selling personalized items online, Moteefe empowers users to reach a broader audience and enhance their brand presence.
Admix is a monetisation platform for game developers enabling non-intrusive, programmatic product placements within their content. Admix is the first fully programmatic platform for everything from immersive technologies to mobile games, selling their inventory to popular demand side platforms and giving millions of advertisers the ability to buy game media in a couple of clicks.
Greyparrot provides AI-based waste recognition software to power next-generation smart systems that will monitor & sort waste at scale. Our mission is to digitise waste & create a world where waste is captured & reused in the most effective way. Our vision is of a fully digitised, automated and transparent waste system to unlock the financial value of waste, which will in turn keep our planet clean for generations to come.
Banked is a London-based company that offers a payment platform enabling real-time, secure transactions for consumers, businesses, and banks. Founded in 2018, Banked's platform connects users' bank account data to third-party applications through a secure application programming interface (API). This system provides various features, including bank account connections, spending analysis, balance and income verification, as well as low-cost payments. Businesses can integrate Banked's API into mobile apps, customer portals, and even invoices sent via email or text, allowing for seamless payment processing. By facilitating secure data sharing and control, Banked enhances the payment experience across multiple applications.
Weavr provides an open publicly-accessible cloud-based platform that connects payment networks and financial providers, and tools for innovators to define, deploy and consume digital payment flows. Businesses need to master payment flows to realize the full benefits of digitization, but as payment capabilities - such as open banking, new payment card transactions, real-time bank payments, DLT-based value transfers - proliferate and compliance burdens grow - PCI DSS, but also Secure Customer Authentication and new AML directives - complexity is an increasing barrier for innovators. Weavr addresses these challenges in practical ways, simplifying how digital payments are purchased, delivered and consumed.
Weavr provides an open publicly-accessible cloud-based platform that connects payment networks and financial providers, and tools for innovators to define, deploy and consume digital payment flows. Businesses need to master payment flows to realize the full benefits of digitization, but as payment capabilities - such as open banking, new payment card transactions, real-time bank payments, DLT-based value transfers - proliferate and compliance burdens grow - PCI DSS, but also Secure Customer Authentication and new AML directives - complexity is an increasing barrier for innovators. Weavr addresses these challenges in practical ways, simplifying how digital payments are purchased, delivered and consumed.
Ori Industries 1 Limited is a technology company based in London, United Kingdom, founded in 2018. The company specializes in developing a multi-access edge-computing platform that allows developers to deploy applications and services across various edge nodes and mobile operators. Its cloud platform facilitates the orchestration of enterprise applications over public, private, and edge clouds by enabling the control, automation, and provisioning of distributed computing resources. This technology supports the creation of future applications for diverse global infrastructures, including smart cities, immersive environments, and autonomous machines, empowering developers to innovate across multiple networks.
Moteefe is an e-commerce platform founded in 2014 that enables individuals and businesses to sell customized merchandise through social media channels. It offers a comprehensive solution for merchants of all sizes, allowing them to quickly transform their brand and creative designs into market-ready products. The platform caters to both individual entrepreneurs and larger retailers, facilitating the creation and global distribution of custom clothing and merchandise. By streamlining the process of selling personalized items online, Moteefe empowers users to reach a broader audience and enhance their brand presence.
Cybertonica Inc. is a London-based company that offers a cloud risk intelligence hub designed for merchants, payment service providers, and financial institutions. By utilizing machine learning and artificial intelligence, Cybertonica effectively reduces fraud transactions and chargebacks while enhancing site conversion rates by up to 25%. The company focuses on managing card-not-present fraud and other categories of risk to foster trust in digital transactions. Their innovative solutions, including the ScreenWiZe™ product, provide device risk management and enhance mobile authentication and malware prevention for clients such as banks and merchants. Cybertonica is fully compliant with PSD2 and GDPR regulations, and its mission is to create a frictionless transaction environment where 99.9% of transactions are trusted. The company has received numerous accolades for its contributions to the payments industry, underscoring its commitment to advancing security and efficiency in digital payments.
Pomelo Pay helps you instantly take payments using just your smartphone.
You don’t need a card reader, and your customers don’t need to download an app.
Better yet, you can manage your cashflow on the go – including sending payment requests, viewing funds and issuing refunds from your smartphone or PC.
Register for free by downloading the Pomelo Pay app for Apple or Android. There’s no upfront costs, no contract, and all major debit and credit card payments are accepted, as well as Apple Pay and Google Pay.
Penfold operates a digital pension platform that simplifies pension saving for individuals, including the self-employed, freelancers, and contractors. The platform is managed entirely through mobile devices, offering users complete transparency to track their pensions in real time. It demystifies pensions and retirement planning, making the information accessible and engaging. Additionally, Penfold provides an auto-enrolment solution for employers, designed to be faster, easier, and more cost-effective than traditional options. By integrating these features, Penfold helps users avoid accumulating multiple small pension pots as they change jobs, ultimately promoting a more streamlined approach to retirement savings.
AirPortr is a London-based technology company that collaborates with the airline industry to enhance the travel experience for passengers and their luggage. Launched in late 2016, AirPortr introduced a pioneering home bag check-in and delivery service in partnership with British Airways, allowing passengers to check in their bags with vetted delivery drivers instead of at the airport. This innovative solution streamlines the travel process by enabling travelers to manage their luggage seamlessly, freeing them to navigate airports without the burden of their bags. The service not only improves passenger convenience but also offers operational benefits to airlines and airports by reducing queues and early baggage integration. AirPortr is recognized as a disruptor in airport design and operations, aligning with global strategies for the future of air travel. The company currently partners with several leading airlines, including Virgin Atlantic and easyJet, and is expanding its services across multiple UK airports, with plans for further growth in the airline and airport sectors.
Greendeck Technologies Limited is a London-based company founded in 2017 that specializes in providing enterprise-level intelligence solutions for brands and retailers. The company utilizes artificial intelligence to deliver insights into competitive pricing, product assortments, and promotional strategies. Greendeck's platform offers real-time data on competitor pricing, markdowns, and consumer purchasing trends, enabling users to optimize their pricing strategies and make informed decisions. By tracking market dynamics and competitors' digital presence, Greendeck assists clients in enhancing their pricing and promotional tactics, ultimately leading to increased revenue and profitability.
Artificial Labs Limited specializes in developing software solutions for the insurance industry, providing a comprehensive suite of applications designed to enhance operational efficiency and accuracy. Established in 2013 and based in London, the company offers products such as Artificial Build for data capturing and workflow automation, Artificial Distribute for data collection and distribution, Artificial Price for risk selection and portfolio management, and Artificial Manage for overseeing insurance portfolios. Their technology is built on a core platform known as ArtificialOS, which consists of modular, API-driven components that can be tailored to meet the specific needs of insurers. This service-oriented architecture allows for quick integration and customization of applications, ensuring that insurers receive targeted solutions. Additionally, Artificial Labs provides IT consulting and support services, with a focus on delivering continuous support, infrastructure, security, and upgrades through a transactional pricing model.
Veratrak Limited is a company based in Oxford, United Kingdom, that specializes in developing blockchain-based enterprise software tailored for the pharmaceutical supply chain. Established in 2017, Veratrak's platform facilitates secure document sharing and master data collaboration among pharmaceutical companies, allowing them to communicate sensitive information more efficiently. The software not only protects critical documentation but also creates an audit trail of changes, helping to mitigate the risks associated with documentation tampering. By enhancing workflow management and ensuring the security of operation handovers, Veratrak aims to drive efficiencies within the healthcare industry.
Globechain (UK) Limited operates an online platform that facilitates the redistribution of unwanted items among corporates, charities, small and medium-sized enterprises (SMEs), and individuals. Founded in 2015 and based in London, the platform primarily serves businesses in the retail, medical, and construction sectors. By connecting these entities, Globechain aims to promote reuse within a global supply chain, thereby generating social impact and contributing to waste reduction. The service includes an asset inventory management system and a marketplace that helps enterprises track and manage their surplus items, ultimately fostering sustainable practices and reducing costs while enhancing transparency. Globechain's approach not only aids in minimizing landfill waste but also supports social causes through the redistribution of goods.
dopay is a cloud-based payroll and cash management service that aims to address the challenges faced by companies with unbanked employees. With approximately 2 billion people globally lacking bank accounts, many businesses struggle with handling large volumes of cash for salary payments. dopay provides a solution by enabling employers to electronically calculate and disburse salaries through its platform. Employees receive a DoPay card and app, which offer a comprehensive banking experience, facilitating cashless transactions. The company has partnered with Barclays to deliver payroll services to various multinationals, embassies, and local enterprises in Egypt, with plans to expand into other regions that are predominantly unbanked.
Moteefe is an e-commerce platform founded in 2014 that enables individuals and businesses to sell customized merchandise through social media channels. It offers a comprehensive solution for merchants of all sizes, allowing them to quickly transform their brand and creative designs into market-ready products. The platform caters to both individual entrepreneurs and larger retailers, facilitating the creation and global distribution of custom clothing and merchandise. By streamlining the process of selling personalized items online, Moteefe empowers users to reach a broader audience and enhance their brand presence.
Admix is a monetisation platform for game developers enabling non-intrusive, programmatic product placements within their content. Admix is the first fully programmatic platform for everything from immersive technologies to mobile games, selling their inventory to popular demand side platforms and giving millions of advertisers the ability to buy game media in a couple of clicks.
Neotas Limited is a London-based company that specializes in developing a digital intelligence platform aimed at enhancing investor due diligence, compliance, and fraud prevention efforts. Founded in 2017, the platform utilizes open source intelligence to analyze individuals' digital footprints, offering insights into their backgrounds, behaviors, and networks. Neotas provides customized outputs tailored to the specific needs of its clients, which can include in-depth reports, network visuals, risk assessment matrices, and personnel profiles. By integrating financial, regulatory, and intelligence expertise with advanced machine learning and natural language processing, Neotas equips investors and employers with the tools necessary to avoid poor hiring decisions, ensure compliance, protect investments, and mitigate risks associated with fraud and insider threats.
Tenzo Inc. is a technology company that specializes in providing a management platform for hospitality and retail businesses, enabling them to derive actionable insights from real-time data. The platform analyzes various data points to identify effective staff members and popular product combinations, thereby enhancing sales strategies. Key features include a reporting and benchmarking module for generating performance reports, an employee management module to assess staff performance across various metrics, and a forecasting module that utilizes both internal and external data for accurate demand predictions. Additionally, the customer pulse module polls social media to gauge overall sentiment and individual performance. Founded in 2016 and headquartered in San Francisco, California, Tenzo aims to improve profitability for retailers by optimizing labor and enhancing customer satisfaction, reportedly achieving up to a 20% increase in profitability.
Vidsy Media Limited is a London-based company that operates an online content creation platform designed to help global brands efficiently produce original video advertisements. Founded in 2014, Vidsy connects brands with a community of over 6,000 vetted creators, enabling the development of effective mobile video ads tailored for various digital channels. The platform supports a range of video formats, including short-form videos, GIFs, and animations, allowing brands to quickly adapt to market changes and capitalize on digital opportunities. Through its fully managed services and technological capabilities, Vidsy aims to transform digital advertising, providing brands with the tools necessary for consistent growth in an evolving landscape.
SenSat Ltd is a London-based company that operates a cloud-based 3D virtual engineering platform, specializing in the conversion of complex visual and spatial data into real-time simulated realities. Founded in 2015, SenSat utilizes mapping drones to generate engineering-grade survey data, which is then processed through its software, Mapp. This platform optimizes pre-construction planning, design, and bidding by providing accurate topographical replicas of sites. The company focuses on a concept they call "Visual Intelligence," a subset of artificial intelligence that enables computers to understand and interact with real-world environments. By delivering infrastructure data in a visual format, SenSat allows businesses in physical domains, such as infrastructure construction, to monitor progress, take measurements, and manage maintenance remotely. This technology helps organizations make informed decisions based on real-world information, thereby enhancing operational efficiency and safety.
eXate is a London-based technology company founded in 2015, specializing in data privacy solutions tailored for complex organizations. Its platform streamlines data access controls, ensuring that sensitive information—such as names, addresses, and passport numbers—is accessible solely to authorized users. By integrating privacy-enhancing technologies with built-in governance and controls, eXate enables clients to enforce regulatory and internal policies effectively. The company's approach, known as DataSecOps, fosters collaboration among data, operations, and cybersecurity teams, facilitating faster and more secure data sharing. eXate's solutions cater to a diverse clientele, including leading Global 500 corporations, financial institutions, and insurance providers, offering significant time and cost savings in data protection processes.
Edozo makes the £multi-trillion commercial property sector more efficient at a time when organisations need to find competitive advantage. Our platform is already loved by hundreds of property firms including global brands such as CBRE and JLL. We consolidate best-in-class mapping, data and process automation technology on a single platform.
Recruitment Smart is a B2B SAAS Deeptech HR platform. We automate the end-to-end talent supply chain process for organisations to effectively find, qualify and hire the best talent before their competitors. We also provide an AI solution that helps companies look for employees who can add value immediately
A Million Ads Limited, founded in 2015 and based in London, specializes in personalized digital audio advertising. The company enhances the listener's experience by delivering ads that are more context-aware and relevant, such as Spotify ads that recognize individual names or Classic FM ads that consider local weather conditions. This innovative approach has led to over 100 successful campaigns across Europe for well-known brands like Audible, Deliveroo, Carphone Warehouse, Asda, and Nissan. A Million Ads collaborates with four of the six major advertising agencies and has established partnerships with prominent platforms, including Global Radio's DAX and Pandora, the largest ad-supported music streaming service globally.
Drover Limited operates a mobility-as-a-service platform that offers monthly all-in car subscriptions, providing an alternative to traditional car leasing, hiring, and purchasing. Founded in 2015 and headquartered in London, the company enables customers to flexibly access vehicles by allowing them to keep, swap, upgrade, or downgrade their cars as needed, without long-term commitments or high upfront costs. Drover's platform serves both end-customers and fleet partners, offering a comprehensive interface for vehicle listings and fleet management. This technology integrates various services, including telematics, predictive maintenance, electronic driver onboarding, and insurance, creating a seamless experience for both drivers and vehicle suppliers. By bridging the gap between short-term rental and long-term leasing, Drover aims to enhance customer mobility while optimizing vehicle inventory for its partners.
StatusToday Ltd. is a London-based company that specializes in AI-powered workplace analytics, founded in 2015. The firm focuses on enhancing employee wellness and productivity by utilizing artificial intelligence to analyze human behavior and network activity. Its platform provides insights into various operational aspects, including productivity, communication, and employee well-being, enabling organizations to better understand and manage their workforce. With a patented behavior mapping engine and advanced machine learning techniques, StatusToday creates objective insights that benefit both managers and employees. The company has received multiple awards for its innovations, including recognition as Europe's Best AI Startup and inclusion among the Hottest European AI Startups. By prioritizing the understanding of people as a key asset, StatusToday aims to improve workplace dynamics and ensure data security.
DFP - Transforming SME underwriting Our award-winning insurance technology helps you collect and manage huge amounts of data about your industry sector to give you the insights you need for better performance. It’s the future of efficient underwriting. The technology we have developed in the form of our powerful data sourcing platform provides insurers with the granular insights on SMEs they would otherwise find difficult, time-consuming and expensive to acquire.
Octeract solves optimization problems that are unsolvable using conventional optimization technology. Octeract's optimization software guarantees that the best (global) solution to large-scale MINLP problems will always be located.
Oxford Medical Simulation Ltd. is a London-based company that specializes in virtual reality (VR) simulation-based training solutions for healthcare professionals. Established in 2017, it aims to enhance medical training by providing immersive VR scenarios that allow doctors and nurses to manage patient care realistically, perform necessary investigations, and collaborate with their teams. This innovative approach not only enhances the learning experience but also offers objective feedback on various performance aspects, including strengths, team management, and patient interaction. By addressing the limitations of traditional medical training, which can be costly and less accessible, Oxford Medical Simulation seeks to ensure that healthcare workers receive the necessary training to deliver optimal patient care. The company also has an office in Boston, Massachusetts, to further its reach in the healthcare training sector.
The Dots is a professional networking platform tailored for creative professionals, facilitating connections among freelancers, companies, and collaborative opportunities. It enables users to showcase their work and achievements, promoting personal branding and visibility within the creative industry. The platform serves as a resource for job seekers, offering access to freelance, full-time, and remote positions, while also hosting virtual events for skill development. Recognized for its modern approach to networking, The Dots aims to cultivate a positive and inclusive environment where creatives can seek advice, find collaborators, and enhance their professional journeys. The platform has garnered attention for its user-friendly interface and innovative features, positioning itself as a contemporary alternative to traditional networking sites.
Stowga is an online marketplace that facilitates the buying and selling of warehousing and logistics services. Founded in 2016 and based in London, the company aims to eliminate inefficiencies in warehousing by creating a global network of flexible storage solutions. Stowga's platform allows businesses to find, book, and manage warehouse space on a pay-as-you-go basis, leveraging big data and machine learning to optimize supply chains and ensure that inventory is stored in the most suitable locations. With over 4,000 warehouses listed in the UK, Stowga connects companies with logistics and delivery firms in need of space, while also offering on-demand insurance options. This approach not only enhances service quality but also reduces costs for customers, ultimately generating more revenue for warehouse operators.
Visii is a developer of an intelligent Vision AI platform that aims to enhance the entire value chain for businesses across various industries. By enabling users to discover images or products without the need for words, the platform focuses on improving customer engagement and increasing conversion rates. It utilizes multiple layers of artificial intelligence to analyze customer preferences and interests in real time, allowing for more effective marketing strategies and streamlined processing. Visii's technology facilitates faster purchases and provides insights into customer tastes, ultimately helping businesses optimize their operations and better meet consumer demands.
Whilst many may be aware of the digital disruption on banking, few are aware to what extent; the open data API recently made available to developers, paired with smart phone
technology has the potential to transform more than how they simply view their bank balance.
Bud is using this innovation to bring a new perspective and experience to banking, using data to understand it’s community and provide them with a platform focused on connecting them with the things they love; with the belief that together they can do more.
Datasine Limited is a London-based company established in 2015 that specializes in developing online application tools for financial institutions and various sectors, including telecom, retail, and automotive. The company offers a personality data platform that analyzes psychometric and biographical information to create detailed behavioral and risk profiles of customers. By leveraging artificial intelligence, Datasine enables businesses to enhance their marketing strategies and develop personalized investment portfolios. The platform provides actionable insights that help companies foster meaningful customer relationships and improve their overall customer experience.
Ometria Ltd. operates a SaaS-based ecommerce intelligence platform designed to help retailers enhance their decision-making through data-driven insights. Founded in 2013 and based in London, the company focuses on customer segmentation, product merchandising, marketing, and improving on-site customer experiences. Ometria enables retailers to build detailed customer profiles, ensuring that their communications are relevant and engaging, ultimately leading to higher customer engagement and increased revenues. The company was established by a team of four serial entrepreneurs with expertise in ecommerce, computer science, mathematics, and SaaS, and it has garnered investment from prominent figures in London's entrepreneurial ecosystem. Ometria's solutions are utilized by leading retailers across the UK, Europe, and beyond.
Non Equity Assistance in 2017
causaLens Ltd. is a technology company that specializes in predictive applications leveraging advanced machine learning and artificial intelligence. Founded in 2017 and headquartered in London, the company focuses on developing the Causal AI framework, which addresses the limitations of traditional machine learning by providing more reliable and accurate predictions through time-series analysis. The flagship product, the causaLens Predictive Unit (CLPU), features capabilities for autonomous data cleaning, model discovery, and end-to-end streaming productization. It is designed to serve various industries, including energy, asset management, healthcare, and logistics, by enhancing human decision-making with explainable and robust analytics. The team primarily consists of scientists and engineers, many of whom hold advanced degrees in quantitative fields, reflecting the company’s commitment to innovation in AI.
Libryo Ltd develops customized legal compliance software designed to help organizations understand their legal obligations in various situations. Founded in 2015 and based in London, the company offers its main product, Libryo, which provides context- and place-specific collections of regulations. This software delivers on-demand, plain language summaries of relevant legislation, empowering employees to easily grasp what the law requires at any given moment. Additionally, Libryo tracks changes in applicable legislation and notifies users, thereby reducing legal insourcing costs and promoting compliance best practices across various industries. The company distributes its solutions through partnerships, serving a wide range of clients.
Hoop Industries Ltd. is a London-based company that has developed an application designed to assist parents in discovering and booking activities for their children. The app provides comprehensive information on a variety of experiences, including exhibitions, creative workshops, baby and toddler groups, fun shows, and sing-a-long classes. Incorporated in 2014, Hoop has gained significant traction, with over six hundred thousand families in the UK utilizing its platform. The company also supports over 5,000 businesses through its marketplace tools, facilitating a connection between families and activity providers. Hoop's commitment to enhancing children's experiences has earned it recognition as one of the Best Apps of the Year by Apple for two consecutive years.
Picfair Limited operates an online image marketplace that enables users to buy and sell images. Founded in 2013 and based in Stanmore, United Kingdom, Picfair allows photographers, both amateur and professional, to upload their images, set their own prices, and retain copyright ownership. The platform features a diverse library of images sourced from photographers in 44 countries, catering to various clients, including banking websites and travel agencies seeking unique stock imagery, as well as publishers needing images for editorial and promotional purposes. Picfair's service simplifies the licensing process, allowing users to access images for personal uses such as prints and presentations.
Flux Systems develops software platform that keeps a track of payment receipts by automatically linking them to payment cards.
The company was built with bank level security. They store and process data using third party servers located in secure data centers in Europe, that are protected by firewalls and have restricted access in compliance with applicable regulations.
Flux was founded in 2016 and is based in London, England. Its major partners include Barclaycard, Costa, pod, EAT., Barclays, and Starling Bank.
Moteefe is an e-commerce platform founded in 2014 that enables individuals and businesses to sell customized merchandise through social media channels. It offers a comprehensive solution for merchants of all sizes, allowing them to quickly transform their brand and creative designs into market-ready products. The platform caters to both individual entrepreneurs and larger retailers, facilitating the creation and global distribution of custom clothing and merchandise. By streamlining the process of selling personalized items online, Moteefe empowers users to reach a broader audience and enhance their brand presence.
Ai Build Limited, based in London, develops artificial intelligence and robotic technologies for large-scale additive manufacturing. The company provides a comprehensive solution for autonomous 3D printing, which includes AiSync, a cloud-based software, the AiMaker robotic extruder, and AiCell, an enclosure for the AiMaker. This integrated bundle enables factories to autonomously produce large-scale products and includes ongoing infrastructure and technical support throughout the subscription period. Established in 2015, Ai Build aims to contribute to a sustainable environment and a more efficient on-demand economy by partnering with innovative companies to implement its disruptive technology across various industrial applications. The team is composed of experts in 3D printing, robotics, computer vision, machine learning, and computational design.
Huq Industries operates a market intelligence data platform that provides granular insights into consumer behavior in the real world. The platform offers a unique dataset, allowing businesses in finance, media, real estate, and property to access comprehensive information about offline activities. With a user-friendly dashboard, Huq's products are designed to complement existing workflows and technical environments of organizations. By utilizing advanced technologies and innovative research methods, Huq Industries aims to establish a standard for research and analysis, enabling clients to gain valuable insights and enhance their decision-making processes.
ShieldPay Limited is a FinTech company based in Shoreditch, United Kingdom, founded in 2016. It operates an online escrow platform and payments engine that facilitates secure peer-to-peer transactions between consumers and businesses. The platform allows any classified site to function as a transactional marketplace, offering users a reliable method for conducting transactions. ShieldPay is authorized and regulated by the Financial Conduct Authority, and its mission is to eliminate fraud in peer-to-peer payments, ensuring that users can transact with confidence. The platform features a digital escrow facility that incurs no setup costs, protecting both payers and payees by verifying their identities and holding funds securely in the ShieldPay Vault until both parties agree to release them. This approach addresses shortcomings in traditional payment systems, providing a safer alternative for buying and selling goods and services. The company comprises a team of technologists, designers, marketers, and compliance experts dedicated to enhancing the security of the payments ecosystem.
ThingTrax Ltd. offers Software-as-a-Service solutions for connected manufacturing, enabling customers to monitor and control legacy machinery through cloud integration. The company's platform incorporates a data capture device that gathers information from various machine protocols and utilizes a Microsoft Azure-based Internet of Things framework for data management. ThingTrax employs machine learning to analyze this data, providing operational insights and facilitating the configuration of machine parameters. Founded in 2015 and headquartered in Ashford, United Kingdom, ThingTrax aims to minimize downtime and enhance operational efficiency for manufacturers by delivering real-time alerts and actionable insights to factory managers.
Zencargo is a digital freight forwarder that offers a comprehensive platform for managing international freight across various modes, including ocean, road, air, and rail. Founded in 2017 and headquartered in London, the company utilizes automation and machine learning to streamline the end-to-end logistics process, facilitating pre-shipment inspections and providing critical supply chain insights. This enables shippers to book, manage, and track their shipments effectively while making informed decisions that enhance efficiency and reduce lead times. In addition to freight services, Zencargo also offers trucking and cargo insurance, fostering collaboration between shippers and logistics providers to optimize supply chain operations.
Codec is a developer of a cultural intelligence platform that integrates artificial intelligence with human creativity to help brands better understand and engage with their target audiences. Founded in 2015, the company leverages AI and machine learning to analyze text, image, and video content consumed by online audiences, providing unbiased and actionable insights into various audience networks. This empowers marketers and creatives with empirical evidence, enabling them to craft emotionally resonant content that drives growth. Codec's expertise includes building fast database startups and running venture capital-backed companies, and they have collaborated with prominent brands to enhance content marketing strategies through innovative audience intelligence solutions.
Vidsy Media Limited is a London-based company that operates an online content creation platform designed to help global brands efficiently produce original video advertisements. Founded in 2014, Vidsy connects brands with a community of over 6,000 vetted creators, enabling the development of effective mobile video ads tailored for various digital channels. The platform supports a range of video formats, including short-form videos, GIFs, and animations, allowing brands to quickly adapt to market changes and capitalize on digital opportunities. Through its fully managed services and technological capabilities, Vidsy aims to transform digital advertising, providing brands with the tools necessary for consistent growth in an evolving landscape.
Action.ai is a London-based company founded in 2015 that specializes in developing a messaging platform for enterprises to create chatbots and conversational interfaces. The company's technology allows businesses to enhance customer engagement through platforms like Alexa and Facebook Messenger, facilitating natural communication that mimics human interaction. Action.ai's platform is designed for ease of use, enabling organizations to launch sophisticated conversational interfaces without requiring extensive artificial intelligence expertise. Its solutions support both text and voice interactions, allowing users to engage in rich, automated conversations using everyday language. While the company focuses on key sectors such as retail, financial services, and smart homes, its language classification technology has broader applications across various industries.
Moteefe is an e-commerce platform founded in 2014 that enables individuals and businesses to sell customized merchandise through social media channels. It offers a comprehensive solution for merchants of all sizes, allowing them to quickly transform their brand and creative designs into market-ready products. The platform caters to both individual entrepreneurs and larger retailers, facilitating the creation and global distribution of custom clothing and merchandise. By streamlining the process of selling personalized items online, Moteefe empowers users to reach a broader audience and enhance their brand presence.
Dream Reality Interactive is a group of virtual and augmented reality developers with a pedigree of making immersive games and experiences. The core team previously worked at Sony's London Studio where they developed titles such as PlayStation VR Worlds and AR games for PlayStation's Wonderbook series. They are working on various projects, including the recently announced 'Hold The World', an interactive VR experience in association with Sky, Factory 42, The Natural History Museum and Sir David Attenborough.
Increasingly Technologies Limited develops AI powered cross selling platform. The company offers AI bundling, cross-sell overlays, cross promotions, and personalization. Its platform offers convenience, value-based discounts, and better customer experience for consumers and basket revenue, AOV, and lifetime value for retailers. Increasingly Technologies Limited was incorporated in 2016 and is based in London, United Kingdom with additional office in Lisbon, Portugal and Bangalore, India.
Flux Systems develops software platform that keeps a track of payment receipts by automatically linking them to payment cards.
The company was built with bank level security. They store and process data using third party servers located in secure data centers in Europe, that are protected by firewalls and have restricted access in compliance with applicable regulations.
Flux was founded in 2016 and is based in London, England. Its major partners include Barclaycard, Costa, pod, EAT., Barclays, and Starling Bank.
Midrive Limited is a technology-driven company based in Folkestone, United Kingdom, that specializes in helping individuals find driving instructors for lessons through an online search tool and a mobile application compatible with iPhone and Android devices. The platform enables users to locate instructors in their vicinity, track lesson routes using GPS, share progress on social media, and access a library of educational resources, including theory test practice questions. Midrive's innovative approach aims to improve the experience of first-time drivers, addressing the high failure rates associated with driving tests and the risks faced by new drivers. Since its inception in 2011, the company has served over 300,000 young people across more than 100 towns and cities in the UK, with plans for continuous expansion. Midrive has received recognition for its impactful contributions to the driving education sector, being named in the Startup 100 and awarded 'Digital Business of the Year' by the Federation of Small Businesses in 2017.
Movivo is a London-based company founded in 2013 that operates a mobile application designed to help users earn free airtime for their mobile phones. The application allows users to cover the cost of mobile minutes by completing surveys, performing crowdsourced tasks, and downloading new mobile apps. Additionally, Movivo enables users to discover new mobile content while consistently expanding its partnerships with telecom operators worldwide to enhance its service offerings. Through these initiatives, Movivo provides a unique platform that rewards user engagement with free mobile airtime and data.
Zamna is an award-winning VC-backed software company building GDPR compliant identity platforms for the aviation industry. Zamna empowers airlines to verify a passenger’s identity prior to arriving at an airport thus positively impacting both passenger experience and security and facilitation. Recognised by airlines, technology experts and investors as playing an integral part in the future of identity management within airlines, Zamna addresses the conflicting challenges posed by ever increasing numbers of airline passengers (estimated as 4.4 billion in 2018), growing privacy regulations, demand for better customer experience and increased security.
Expressly is a technology start-up based in London, introducing a new channel for online customer acquisition. We help online merchants acquire qualified customers from other relevant, non-competing shops – at a much lower cost than traditional online channels. Because convenience of buying contributes to higher conversion rates, Expressly simply migrates new customers directly to these other websites, allowing them to skip the endless form-filling and cut the long journey down to just two clicks. We also provide an opportunity for merchants to monetise their own user base (if they choose), by delivering exciting offers to help customers discover new, relevant partner websites. Expressly integrates with shopping cart software and allows for a smooth and convenient customer experience, while ensuring tracking of important metrics and performance for shops.
What3Words Limited offers a universal addressing solution that simplifies location communication by dividing the world into a grid of 3m x 3m squares, each identified by a unique three-word address. This innovative approach allows users to easily specify precise locations, such as delivery points, event venues, or emergency sites. The service is accessible through a free mobile app and an online map, and it can be integrated into other applications, platforms, or websites via a simple API. What3Words serves a wide range of industries, including delivery, emergency response, tourism, and national mapping, contributing to social and economic progress, particularly in developing regions. Founded in 2013, What3Words is headquartered in Baldock, United Kingdom.
Quikkly Limited is a London-based company that has developed a mobile application enabling users to scan Quikkly tags found on various promotional materials, such as posters and brochures. The application facilitates a range of actions, including liking, following, watching, listening, and downloading content, all through a simple scan. Users can also create and share their own Quikkly tags, which can be printed and added to business cards, stickers, or other items. This service caters to both individuals and businesses, promoting seamless interaction and engagement without the need for extensive searching or clicking. Since its incorporation in 2013, Quikkly has positioned itself as a next-generation platform for sharing and connecting through easily scannable tags.
AirPortr is a London-based technology company that collaborates with the airline industry to enhance the travel experience for passengers and their luggage. Launched in late 2016, AirPortr introduced a pioneering home bag check-in and delivery service in partnership with British Airways, allowing passengers to check in their bags with vetted delivery drivers instead of at the airport. This innovative solution streamlines the travel process by enabling travelers to manage their luggage seamlessly, freeing them to navigate airports without the burden of their bags. The service not only improves passenger convenience but also offers operational benefits to airlines and airports by reducing queues and early baggage integration. AirPortr is recognized as a disruptor in airport design and operations, aligning with global strategies for the future of air travel. The company currently partners with several leading airlines, including Virgin Atlantic and easyJet, and is expanding its services across multiple UK airports, with plans for further growth in the airline and airport sectors.
Hummingbird Technologies Limited is an artificial intelligence company based in London, UK, specializing in data analytics solutions for the agriculture sector. Founded in 2015, the company utilizes advanced imagery and data from satellite, drone, plane, and robot technologies to provide farmers with high-resolution maps of their crops. Their platform leverages deep learning and computer vision techniques to deliver actionable intelligence, helping farmers identify issues such as crop health, disease risk, weed mapping, and yield prediction. Hummingbird Technologies also offers services including crop stress detection, nutrient management mapping, and plant counting, enabling farmers to make informed decisions at critical points in the growing season. The platform has been employed across over 500,000 hectares of arable land, aiming to optimize agricultural inputs and enhance efficiency in farming practices.
Seenit Digital Limited is a London-based company established in 2014 that specializes in video production services through its innovative online platform. This platform enables users to crowdsource and collaborate on user-generated video content, enhancing storytelling capabilities. Seenit offers tools that facilitate the launch of video-filming campaigns, allowing users to create and publish engaging stories across multiple channels. By combining a people-powered approach with a skilled team of storytelling specialists, Seenit aims to improve communication and engagement for businesses while supporting diverse voices in video creation.
Truly Experiences Ltd. is a London-based company established in 2012 that specializes in providing luxury gift experiences for a variety of occasions. The company offers a diverse range of gift categories, including drinks and tasting experiences, dining, spa and pampering, as well as tours and travel. Targeting men, women, couples, and families, Truly caters to events such as weddings, anniversaries, birthdays, and traditional holidays like Christmas and Valentine's Day. In addition to its extensive selection of experiences, Truly also features a bespoke concierge service to facilitate the planning and organization of these events, ensuring a seamless experience for its customers.
Obsidian Solutions Inc. is a technology company focused on providing tailored software solutions for boutique asset managers and private equity funds. Founded in 2013 and based in Toronto, Canada, the company specializes in investor management and operational efficiency. Its primary offering, FundBinder, is a flexible cloud portal designed to assist investment professionals in structuring fund data and enhancing operational and sales processes. FundBinder includes features such as personalized dashboards, reporting tools, investor portals, document management, and custom plugins. Additionally, Obsidian Solutions offers services that encompass consulting, customization, support, and operational analysis. The company serves a diverse clientele, including hedge funds, mutual funds, family offices, and financial service providers, aiming to optimize investor relations and streamline business operations.
dopay is a cloud-based payroll and cash management service that aims to address the challenges faced by companies with unbanked employees. With approximately 2 billion people globally lacking bank accounts, many businesses struggle with handling large volumes of cash for salary payments. dopay provides a solution by enabling employers to electronically calculate and disburse salaries through its platform. Employees receive a DoPay card and app, which offer a comprehensive banking experience, facilitating cashless transactions. The company has partnered with Barclays to deliver payroll services to various multinationals, embassies, and local enterprises in Egypt, with plans to expand into other regions that are predominantly unbanked.
Cookoo is an online platform to order home-cooked meals from local chefs. The company provides an online marketplace for healthy and nutritious home-cooked food. Cookoo delivers fresh, chilled food right to customers' door. Cookoo's menu changes every day and the easily navigable website offers a variety of meals. It was founded in year 2015 and is headquartered in London, England.
Koyoki Limited is a mobile technology start-up based in East London, United Kingdom. Initially focused on developing game engines, the company has shifted its focus to creating an engaging text-based mobile conversation platform. Koyoki aims to deliver an enjoyable user experience through interactive and entertaining communication tools.
Legatics Limited develops a transaction management platform that simplifies and automates legal deals and processes. Founded in 2015 and based in London, the platform offers a range of functionalities, including the generation of checklists, management of issues and KYC, and real-time status updates on transactions. It streamlines the signing process and facilitates document management, making it applicable in various sectors such as asset finance, project finance, real estate, mergers and acquisitions, and equity capital markets. By transforming traditional legal workflows into automated software, Legatics enhances efficiency and client experience, allowing lawyers to focus on substantive tasks rather than administrative burdens. The platform promotes collaboration and transparency, addressing practical transactional challenges and improving overall productivity in legal practices.
Beyond Labs Ltd is a company that specializes in developing a budgeting platform aimed at revolutionizing financial management for businesses. The platform facilitates real-time and collaborative budgeting, allowing all levels of an organization to engage in the budgeting process. By offering agile and adaptive solutions, Beyond Labs enables employees to easily track their spending and update budgets with transparency, fostering a more inclusive approach to financial management. This innovative platform transforms traditional budgeting practices, making them more efficient and accessible for organizations.
AuditXprt is provides Artificial Intelligence (AI) Solution to automate regulatory compliance assurance and financial audit. AuditXPRT with its world leading iXPRT Platform is a leader, having worked with companies, particularly in financial services sector to use Machine Learning and Natural Language Processing in the automation of hitherto largely manual auditing and compliance of client accounts and information against a plethora of national, regional and global financial regulations.
Enki Labs, Inc. is a company focused on enhancing the skills of developers and professionals in the tech industry through its innovative mobile application, Enki. This platform provides users with personalized workouts, challenges, and bite-sized insights designed to improve programming abilities and knowledge efficiently. Launched in 2014 and based in London, Enki has attracted a community of over one million developers who benefit from its features, which allow users to track their progress and develop daily learning habits. The application is available on both the App Store and Google Play, making it accessible for busy professionals seeking to learn without significant time commitments or costs associated with traditional training methods. Additionally, Enki's offerings include AI-driven coaching that tailors training to individual workflows and specific company needs, combining the expertise of human mentors with advanced technology to optimize the learning experience.
Technology Will Save Us Ltd. specializes in developing DIY gadget kits and educational resources that encourage families, educators, and young people to engage with technology creatively. Founded in 2011 in London, the company offers a range of products, including a handheld games console, an electronic synthesizer, conductive dough, a DIY speaker kit, moisture sensors, and an open-source electronics platform. Their mission is to inspire the creative imagination of young people by providing hands-on technology experiences. With a team of 28 designers, educators, and engineers, the company focuses on creating award-winning kits and digital tools that facilitate learning through play. Technology Will Save Us has reached children in over 87 countries, offering its products through kiosks in the UK and online, while also collaborating with children to guide the design process based on extensive research.
Endource Limited operates a female fashion ecommerce platform. The company sells editor's picks from multiple brands and media sources. It offers clothing, including sweaters, trousers, blouses, skirts, shorts, bikinis, jeans, playsuits, tops, and shirts; shoes, including boots, flats, sandals, and pumps; bags, including totes, saddles, clutches, backpacks, and handbags; and accessories. The company sells various brands, such as Gucci, Hush, Maje, Topshop, Whistles, Sandro, and many more. Endource Limited was founded in 2014 and is based in London, United Kingdom.
What3Words Limited offers a universal addressing solution that simplifies location communication by dividing the world into a grid of 3m x 3m squares, each identified by a unique three-word address. This innovative approach allows users to easily specify precise locations, such as delivery points, event venues, or emergency sites. The service is accessible through a free mobile app and an online map, and it can be integrated into other applications, platforms, or websites via a simple API. What3Words serves a wide range of industries, including delivery, emergency response, tourism, and national mapping, contributing to social and economic progress, particularly in developing regions. Founded in 2013, What3Words is headquartered in Baldock, United Kingdom.
Non Equity Assistance in 2015
Converge is a technology company based in London, United Kingdom, that specializes in hardware and software solutions for the collection, storage, and analysis of sensor data. The company develops wireless and cloud-based technologies designed to enhance the operational efficiency of industries, particularly in the medical and construction sectors. Converge offers transmitters that connect to both digital and analog sensors, converting them into wireless devices for real-time data transmission. Its software platform facilitates the storage, analysis, and visualization of this data, enabling healthcare providers to tailor patient treatments and optimize discharge processes. In the construction industry, Converge’s sensors are embedded in concrete slabs to monitor temperature in real-time, helping clients to streamline concrete cycles and improve project outcomes. Through these innovations, Converge aims to replace manual monitoring with automated, continuous data collection and analytics.
Cybertonica Inc. is a London-based company that offers a cloud risk intelligence hub designed for merchants, payment service providers, and financial institutions. By utilizing machine learning and artificial intelligence, Cybertonica effectively reduces fraud transactions and chargebacks while enhancing site conversion rates by up to 25%. The company focuses on managing card-not-present fraud and other categories of risk to foster trust in digital transactions. Their innovative solutions, including the ScreenWiZe™ product, provide device risk management and enhance mobile authentication and malware prevention for clients such as banks and merchants. Cybertonica is fully compliant with PSD2 and GDPR regulations, and its mission is to create a frictionless transaction environment where 99.9% of transactions are trusted. The company has received numerous accolades for its contributions to the payments industry, underscoring its commitment to advancing security and efficiency in digital payments.
Code Kingdoms is an online platform for kids to learn to code. We believe that kids should be given the opportunity to learn one of the essential creative skills for the 21st century - code literacy. They should have the chance to be creative with code and use it to build things they love. We built our code editor so that kids can ‘mod’ existing games, build their own and program hardware using the best technology available.
Veridu Ltd. specializes in identity and reputation verification and authentication services, leveraging social media and online data sources. Founded in 2014 and based in London, the company offers a range of services including SMS and email verification, knowledge-based authentication, device identification, and background checks. Its solutions cater to various sectors, including credit rating agencies and ID verification for passports and other documents. Veridu aims to enhance trust in the global internet economy by providing efficient and reliable identity verification, thus reducing fraud and undesirable online behavior. The company delivers its services through hosted applications, embedded widgets, and APIs, making it easier for businesses to conduct transactions securely and globally.
Vizibl develops a digital procurement platform aimed at enhancing collaboration and innovation between enterprises and their suppliers. The platform offers tools for projection, collaboration, event scheduling, and task management, enabling organizations to manage their relationships more effectively. By fostering deeper connections, Vizibl's software helps enterprises reduce risks, costs, and duplication while improving processes and productivity. This focus on supplier collaboration allows companies to deliver mutual value, transforming how they work together in the procurement space.
Sup app is a free mobile app that makes chance encounters and serendipitous moments with friends happen more often without the creep factor as they don’t use maps. Get notified when friends are around you. They have all been there when they check their social feeds and see that a friend they haven’t seen in ages was just round the corner; attending the same festival or event. Before you kick yourself for missing out on the chance to see them well with Sup app you can see your friends more. Sup app lets you see your friends more with notifications when friends are nearby. Interact and stay in touch with friends. Send a Sup to a friend to see if they’re free and want to meet up. It can turn a dull day into a good old catch up.
Ometria Ltd. operates a SaaS-based ecommerce intelligence platform designed to help retailers enhance their decision-making through data-driven insights. Founded in 2013 and based in London, the company focuses on customer segmentation, product merchandising, marketing, and improving on-site customer experiences. Ometria enables retailers to build detailed customer profiles, ensuring that their communications are relevant and engaging, ultimately leading to higher customer engagement and increased revenues. The company was established by a team of four serial entrepreneurs with expertise in ecommerce, computer science, mathematics, and SaaS, and it has garnered investment from prominent figures in London's entrepreneurial ecosystem. Ometria's solutions are utilized by leading retailers across the UK, Europe, and beyond.
The brain child of George Burgess, Gojimo was born in 2009, when George became frustrated with the lack of quality educational apps. With help from his teachers he started Gojimo, which quickly became a success amongst his fellow students. Whilst at university, George formed relationships with the world’s top educational publishers, bringing premium content to Gojimo from the likes of Oxford University Press and McGraw-Hill Education. It soon became apparent that being a full-time student whilst running a successful company was pretty much impossible and George dropped out of university to dedicate his time to Gojimo in 2013. The company has since secured backing from some of Europe’s top investors, including Index Ventures and JamJar Investments, the consumer venture fund started by the amazing founders of innocent drinks. In March 2017, Gojimo was acquired by Telegraph Media Group.