Forerunner Ventures

Forerunner Ventures is a San Francisco-based venture capital firm that focuses on the consumer economy, supporting founders who aim to meet evolving needs with funding, strategic guidance, and consumer insight. It backs early-stage companies, typically at seed or Series A, across sectors including consumer products, health and wellness, finance, commerce, entertainment, career and learning, security, productivity, and technology. The firm emphasizes brands that blend online and offline channels, e-commerce, internet marketplaces, and tools or services that enhance consumer experiences. It has backed notable consumer brands such as Dollar Shave Club, Warby Parker, and Hims & Hers, and tends to collaborate with local investors when the company is outside the Bay Area.

Jason Bornstein

Principal

Kirsten Green

Managing Partner

Fawzi Itani

Investor

Nicole Johnson

Partner

Eurie Kim

Managing Partner

Priyanka Suri

Investor

Past deals in Clothes

CUUP

Series A in 2020
CUUP Inc. is a New York-based company that specializes in the design and manufacture of bras for women. Founded in 2017 by Kearnon O'Molony and Abby Morgan, CUUP focuses on providing a collection of bras that prioritize comfort, fit, and aesthetic appeal, catering to women of all sizes. The company operates primarily as a direct-to-consumer brand, selling its products online. CUUP aims to deliver lingerie that is flattering and unrestrictive, ensuring that each piece offers the necessary support while maintaining a commitment to quality design and performance.

11 Honore

Series A in 2019
11 Honore, Inc. is an online retailer specializing in plus-size designer clothing for women, founded in 2017 and based in West Hollywood, California. The company offers a diverse range of apparel, including dresses, tops, sweaters, denims, pants, skirts, jumpsuits, outerwear, swimwear, and lingerie. By providing size-inclusive options, 11 Honore aims to transform the fashion landscape, making luxury and designer clothing accessible to women of all sizes. The platform not only features well-curated collections and exclusive pieces but also emphasizes personalized fit and styling advice, ensuring that customers can celebrate their bodies and express their individual styles. Through its offerings, 11 Honore seeks to honor the beauty and diversity of women's fashion, challenging traditional notions of size in the luxury market.

Neighborhood Goods

Series A in 2019
Neighborhood Goods, Inc. is a retail company that operates a department store in Dallas, Texas, offering a diverse range of products including apparel, accessories, cosmetics, and groceries. Established in 2017, the company emphasizes an innovative shopping experience by featuring a rotating selection of brands and concepts, along with community-focused activities such as events, food offerings, and live speakers. Neighborhood Goods aims to create a vibrant environment where customers can shop, dine, and engage with thoughtful content, both in their physical locations and through their online platform.

Rockets of Awesome

Series C in 2019
Rockets of Awesome is a direct-to-consumer kids' apparel brand that designs and sells vibrant clothing. It offers tops, bottoms, dresses, activewear, sleepwear, and accessories through a subscription model, allowing parents to personalize their children's boxes with various patterns and colors.

Neighborhood Goods

Seed Round in 2019
Neighborhood Goods, Inc. is a retail company that operates a department store in Dallas, Texas, offering a diverse range of products including apparel, accessories, cosmetics, and groceries. Established in 2017, the company emphasizes an innovative shopping experience by featuring a rotating selection of brands and concepts, along with community-focused activities such as events, food offerings, and live speakers. Neighborhood Goods aims to create a vibrant environment where customers can shop, dine, and engage with thoughtful content, both in their physical locations and through their online platform.

Birdies

Series A in 2019
Birdies is a footwear brand founded in 2015 by Bianca Gates and Marisa Sharkey that designs and manufactures comfortable, stylish shoes for women and girls. Based in Sacramento, California, the brand blends the comfort of a slipper with the support of a sneaker and the style of a designer flat, underpinned by its seven-layer comfort technology. It targets versatile, everyday wear, offering a range of designs that emphasize comfort and fashion. The brand is female-founded and focuses on footwear that bridges home and daily use, delivering options intended for various occasions.

Neighborhood Goods

Seed Round in 2018
Neighborhood Goods, Inc. is a retail company that operates a department store in Dallas, Texas, offering a diverse range of products including apparel, accessories, cosmetics, and groceries. Established in 2017, the company emphasizes an innovative shopping experience by featuring a rotating selection of brands and concepts, along with community-focused activities such as events, food offerings, and live speakers. Neighborhood Goods aims to create a vibrant environment where customers can shop, dine, and engage with thoughtful content, both in their physical locations and through their online platform.

Choosy

Seed Round in 2018
Choosy is an on-demand social shopping platform where users influence every collection to match their favorite style inspirations. Through social tagging and a team of Style Scouts, Choosy identifies and manufactures trend-driven fashion delivered to shoppers in as little as two weeks. It’s the modern-day equivalent of the ultimate window-shopping experience, creating a new generation of social commerce. All looks are designed and produced in-house, so women sizes 0-20 can get today’s most covetable looks without the ticket price of labels. You see it, you like it, we make it - it’s time to #GetChoosy with your wardrobe.

11 Honore

Series A in 2018
11 Honore, Inc. is an online retailer specializing in plus-size designer clothing for women, founded in 2017 and based in West Hollywood, California. The company offers a diverse range of apparel, including dresses, tops, sweaters, denims, pants, skirts, jumpsuits, outerwear, swimwear, and lingerie. By providing size-inclusive options, 11 Honore aims to transform the fashion landscape, making luxury and designer clothing accessible to women of all sizes. The platform not only features well-curated collections and exclusive pieces but also emphasizes personalized fit and styling advice, ensuring that customers can celebrate their bodies and express their individual styles. Through its offerings, 11 Honore seeks to honor the beauty and diversity of women's fashion, challenging traditional notions of size in the luxury market.

Birdies

Seed Round in 2017
Birdies is a footwear brand founded in 2015 by Bianca Gates and Marisa Sharkey that designs and manufactures comfortable, stylish shoes for women and girls. Based in Sacramento, California, the brand blends the comfort of a slipper with the support of a sneaker and the style of a designer flat, underpinned by its seven-layer comfort technology. It targets versatile, everyday wear, offering a range of designs that emphasize comfort and fashion. The brand is female-founded and focuses on footwear that bridges home and daily use, delivering options intended for various occasions.

11 Honore

Seed Round in 2017
11 Honore, Inc. is an online retailer specializing in plus-size designer clothing for women, founded in 2017 and based in West Hollywood, California. The company offers a diverse range of apparel, including dresses, tops, sweaters, denims, pants, skirts, jumpsuits, outerwear, swimwear, and lingerie. By providing size-inclusive options, 11 Honore aims to transform the fashion landscape, making luxury and designer clothing accessible to women of all sizes. The platform not only features well-curated collections and exclusive pieces but also emphasizes personalized fit and styling advice, ensuring that customers can celebrate their bodies and express their individual styles. Through its offerings, 11 Honore seeks to honor the beauty and diversity of women's fashion, challenging traditional notions of size in the luxury market.

Rockets of Awesome

Series A in 2017
Rockets of Awesome is a direct-to-consumer kids' apparel brand that designs and sells vibrant clothing. It offers tops, bottoms, dresses, activewear, sleepwear, and accessories through a subscription model, allowing parents to personalize their children's boxes with various patterns and colors.

Rockets of Awesome

Seed Round in 2016
Rockets of Awesome is a direct-to-consumer kids' apparel brand that designs and sells vibrant clothing. It offers tops, bottoms, dresses, activewear, sleepwear, and accessories through a subscription model, allowing parents to personalize their children's boxes with various patterns and colors.

Draper James

Series A in 2015
Draper James, LLC is a retail brand that specializes in designing and selling women's apparel and accessories, as well as home décor. Founded in 2013 and headquartered in New York, the company offers a diverse range of products, including dresses, skirts, tops, pants, outerwear, handbags, jewelry, and various home items such as blankets and stationery. The brand emphasizes personal style and sensibility, with its collections reflecting timeless grace and charm. Draper James operates primarily through online sales, aiming to provide women with a versatile lifestyle brand that caters to both fashion and home needs.

Bonobos

Series D in 2014
Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.

Pickwick & Weller

Venture Round in 2013
Pickwick & Weller, located in Los Angeles, specializes in designing and selling boutique t-shirts. The company focuses on creating modern workwear with sharp designs and a meticulous fit, emphasizing the development of beautifully crafted basics. With a commitment to quality, Pickwick & Weller aims to redefine contemporary apparel, one t-shirt at a time.

Bonobos

Venture Round in 2013
Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.

Pickwick & Weller

Seed Round in 2012
Pickwick & Weller, located in Los Angeles, specializes in designing and selling boutique t-shirts. The company focuses on creating modern workwear with sharp designs and a meticulous fit, emphasizing the development of beautifully crafted basics. With a commitment to quality, Pickwick & Weller aims to redefine contemporary apparel, one t-shirt at a time.

Threadflip

Series A in 2012
Threadflip is an online marketplace designed to transform the shopping experience for women by facilitating a peer-to-peer platform for buying and selling women's fashion. The company allows users to take photos of their clothing items and list them for sale, promoting an efficient and cost-effective way to shop for second-hand apparel. Threadflip aims to create a collaborative and inspirational environment for users, enhancing the way women curate their wardrobes. Although the company closed its operations in January 2015, it has since formed a partnership with Le Tote to continue its mission in the fashion marketplace.

Threadflip

Seed Round in 2012
Threadflip is an online marketplace designed to transform the shopping experience for women by facilitating a peer-to-peer platform for buying and selling women's fashion. The company allows users to take photos of their clothing items and list them for sale, promoting an efficient and cost-effective way to shop for second-hand apparel. Threadflip aims to create a collaborative and inspirational environment for users, enhancing the way women curate their wardrobes. Although the company closed its operations in January 2015, it has since formed a partnership with Le Tote to continue its mission in the fashion marketplace.

Bonobos

Venture Round in 2012
Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.

Bonobos

Series B in 2010
Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.

Bonobos

Seed Round in 2009
Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.
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