Formula Ventures

Formula Ventures is a venture capital investment firm based in Herzliya, Israel, specializing in early-stage investments in Israel-related technology start-ups. The firm targets sectors such as telecommunications, data communications, internet infrastructure, enterprise software, media, and semiconductors. By partnering with entrepreneurs, Formula Ventures aims to transform technological innovations into economic successes in the global market.

Moshe Shahaf

Partner

17 past transactions

Graft

Pre Seed Round in 2022
Graft is a Modern AI platform enabling data teams to build production-ready AI solutions in a few clicks. No machine learning skills, no need to hire a team, and no infrastructure to build or maintain. Take a data-centric approach that leverages foundation models to drive better business outcomes today.

Floating Point Group

Series A in 2021
Floating Point Group (“FPG”) is a prime brokerage that removes the barriers to access liquidity across a broad set of markets in order to deploy advanced cryptocurrency-centric strategies at scale. The company runs the largest global digital asset agency trading desk, partnering with funds and blockchain foundations to efficiently execute their trades. Floating Point Group is backed by Tribe Capital, Coinbase Ventures, Anthony Scaramucci, FAST by GettyLab, Borderless Capital, CapitalX, Formulate Ventures, BoxOne Ventures, Seabury Global Markets, AngelList’s Naval Ravikant, and a host of angel and institutional investors. For more information, visit floating.group.

Magink display technologies

Venture Round in 2006
Magink is a privately held company founded in 2000 with offices in the U.K and Israel. magink addresses the Out-of-Home media market; outdoor advertising, retail signage, public information, transportation, in-store point-of-purchase, promotional displays and entertainment. Magink's new product lines (indoor and outdoor solutions) are currently being tested and deployed in several cities globally. magink is committed to the continuous development of its core technology: full-color, commercially-viable digital ink display systems. This proprietary technology provides high resolution, high contrast, full-color, low energy consumption and cost effective digital display applications to a broad array of global industries.

Earnix

Series B in 2005
Earnix is a software platform for pricing analytics and optimization used by insurance and retail banking organizations. Earnix's Integrated Pricing and Customer Analytics software empowers financial services companies to predict customer risk and demand and their impact on business performance, enabling the alignment of product offerings with changing market dynamics. Earnix combines predictive modeling and optimization with real-time connectivity to core operational systems, bringing the power of analytics-driven decisions to every customer interaction. Banks and insurers rely on Earnix solutions to improve deposit, loan, and insurance policy offerings. Earnix was founded in 2001 by Sammy Krikler and Yoni Cheifetz.
Magink is a privately held company founded in 2000 with offices in the U.K and Israel. magink addresses the Out-of-Home media market; outdoor advertising, retail signage, public information, transportation, in-store point-of-purchase, promotional displays and entertainment. Magink's new product lines (indoor and outdoor solutions) are currently being tested and deployed in several cities globally. magink is committed to the continuous development of its core technology: full-color, commercially-viable digital ink display systems. This proprietary technology provides high resolution, high contrast, full-color, low energy consumption and cost effective digital display applications to a broad array of global industries.

Identify Software

Series B in 2004
Identify Software offers enterprises, software vendors, and information technology consultancies with software solutions that enable them to find solutions to problems in applications. Identify Software offers BMC AppSight, a system that assists development teams to determine the root cause of software bugs and customer issues in .NET, Windows-based, and J2EE applications. Identify Software was acquired by BMC Software in May 2006. Identify Software was founded in 1996 and is based in Petah Tikva, Israel.

Scopus Video Networks

Series B in 2003
Scopus Video Networks develop, market and support digital video networking products, including intelligent video gateways, encoders, decoders and network management products. Their customers include satellite, cable and telecom service providers and terrestrial broadcasters, collectively referred to as network operators.

Earnix

Series A in 2002
Earnix is a software platform for pricing analytics and optimization used by insurance and retail banking organizations. Earnix's Integrated Pricing and Customer Analytics software empowers financial services companies to predict customer risk and demand and their impact on business performance, enabling the alignment of product offerings with changing market dynamics. Earnix combines predictive modeling and optimization with real-time connectivity to core operational systems, bringing the power of analytics-driven decisions to every customer interaction. Banks and insurers rely on Earnix solutions to improve deposit, loan, and insurance policy offerings. Earnix was founded in 2001 by Sammy Krikler and Yoni Cheifetz.

Business Layers

Series D in 2001
The company initially planned to raise $20 million. Business Layers develops software designed to determine the equipment needs of employees, ranging from computers to cell phones, and then configures the devices with such things as email, access to CRM applications and software tools. The software also monitors these configurations to limit or expand access, as needed.

Phonetic Systems

Private Equity Round in 2001
Phonetic Systems is a provider of speech recognition solutions for telecommunications, enterprise and Internet companies.

Scopus Video Networks

Series A in 2001
Scopus Video Networks develop, market and support digital video networking products, including intelligent video gateways, encoders, decoders and network management products. Their customers include satellite, cable and telecom service providers and terrestrial broadcasters, collectively referred to as network operators.

Commil

Venture Round in 2001
Commil 'mobilizes' Bluetooth networks by creating seamless cellular-like communication that supports roaming and session handover throughout entire buildings. Leveraging the Bluetooth advantages, Commil enables any standard off-the-shelf device (with Bluetooth wireless technology inside) to transparently connect to data and telephony infrastructure. Corporations reap the benefits of cost-effective non-cellular indoor coverage, true mobility for increased productivity, high data bit rate for Internet applications and seamless integration with corporate services. Commil's innovative Bluetooth networks create true value for telecom providers by incorporating load balancing, networking and reliability with true mobility while eliminating indoor cellular spectrum usage.

Business Layers

Venture Round in 2000
The company initially planned to raise $20 million. Business Layers develops software designed to determine the equipment needs of employees, ranging from computers to cell phones, and then configures the devices with such things as email, access to CRM applications and software tools. The software also monitors these configurations to limit or expand access, as needed.

Demantra

Series B in 2000
Demantra provides planning solutions for marketing, sales, and supply chain departments in organizations. It offers Internet-enabled demand management solutions that provide online planning and decision-making environment; and trade promotions management solutions for managing trade and consumer promotional activities in companies. The company also provides inventory planning and optimization solutions, including supply chain planning. It offers its solutions to the consumer packaged goods, consumer electronics and technology, media and entertainment, pharmaceutical, consumer durables, and footwear and apparel industries. Demantra, Inc. was formerly known as Eventus Logistics, Inc. and changed its name to Demantra, Inc. in April, 2000. The company was founded in 1996 and is headquartered in Waltham, Massachusetts.

Phonetic Systems

Venture Round in 2000
Phonetic Systems is a provider of speech recognition solutions for telecommunications, enterprise and Internet companies.

Radview Software

Series B in 1999
RadView Software Ltd. is a leading provider of application performance and load testing software. Since 1993, RadView has enabled over 3,500 customers around the world to assure the performance, scalability and reliability of their internet applications. RadView’s load testing products are installed at over 2,000 customer sites worldwide, providing companies with highly efficient, robust solutions for testing the performance, scalability and reliability of their Internet applications.

Radview Software

Series A in 1998
RadView Software Ltd. is a leading provider of application performance and load testing software. Since 1993, RadView has enabled over 3,500 customers around the world to assure the performance, scalability and reliability of their internet applications. RadView’s load testing products are installed at over 2,000 customer sites worldwide, providing companies with highly efficient, robust solutions for testing the performance, scalability and reliability of their Internet applications.
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