Founder Collective

Founder Collective is a seed and early-stage venture capital firm founded in 2009 with roots in Cambridge, Massachusetts and offices in New York. The firm is built by entrepreneurs who have founded and exited technology companies, and it aims to back founders by providing practical capital and guidance to navigate the risks of venture funding. It concentrates on early investments in technology companies, with an emphasis on software and information technology, and it makes bets across the United States and beyond, though its roots are on the East Coast. The team partners with portfolio companies to help them scale, often supporting startups that seek modest initial financings. Through its network and hands-on approach, Founder Collective seeks to partner with ambitious teams to grow durable, technology-driven businesses.

Joe DeFilippi

Partner and CFO

Noah Glass

Founder Partner

Jack Groetzinger

Founder Partner

Amanda Herson

General Partner

Zach Klein

Founder Partner

Eric Paley

Managing Partner

Andy Palmer

Founder Partner

Brent Willess

Principal

Past deals in Market Research

Emporia Research

Seed Round in 2024
Emporia is a platform for finding and connecting with the ideal participants for B2B market research studies. The product's AI-powered search is built on nearly 1 billion professional and firmographic records analysing academic publications, clinical trial data, LinkedIn, and more.

Memo

Seed Round in 2020
Memo is a data-driven company focused on measuring and unlocking the value of earned media in the public relations and communications space. It partners with publishers to surface readership data on earned articles, establishing a standard for PR measurement and enabling brands to assess the reach and impact of their narratives. Memo operates a media marketplace that collects impressions and proxy metrics across campaigns, competitive analyses, content strategy, and crisis management, presenting findings as reports to guide strategic decisions. By turning earned media data into actionable insights, Memo supports large brands and institutions seeking data-led communications and helps publishers grow through clearer, measurable audience engagement.

Perksy

Seed Round in 2019
Perksy, Inc. is a consumer research platform based in New York, founded in 2015. The company provides a mobile application that allows users to design custom research questions and collect feedback from respondents. By rewarding users with points for their opinions, Perksy incentivizes consumer participation, thereby enhancing engagement between brands and their target audiences. The platform also offers Perksy Alpha, an enterprise-grade solution designed to deliver detailed analysis and insights. This enables brands to implement marketing campaigns based on hyper-targeted, behavioral, and social insights, ultimately fostering brand growth and improving customer satisfaction. Perksy's approach bridges the gap between companies and consumers, facilitating innovative marketing solutions that drive market reach and enhance customer interaction.

Sense360

Series A in 2017
Sense360 Inc. is a market research and analytics company based in Culver City, California, that specializes in consumer behavioral intelligence. Founded in 2014, Sense360 operates a platform that offers enterprises real-time insights into consumer behavior, helping brands understand spending patterns and preferences. The platform combines large datasets of digital behavioral data with attitudinal survey data, enabling businesses to continuously measure and optimize their strategies. Sense360 tracks consumer foot traffic and spends data from debit and credit cards while also conducting surveys on behalf of its clients. The company's services cater to a diverse range of industries, including restaurants, retailers, and consumer packaged goods brands, both in the United States and internationally. As of September 2020, Sense360 operates as a subsidiary of Medallia, Inc.

Sense360

Seed Round in 2015
Sense360 Inc. is a market research and analytics company based in Culver City, California, that specializes in consumer behavioral intelligence. Founded in 2014, Sense360 operates a platform that offers enterprises real-time insights into consumer behavior, helping brands understand spending patterns and preferences. The platform combines large datasets of digital behavioral data with attitudinal survey data, enabling businesses to continuously measure and optimize their strategies. Sense360 tracks consumer foot traffic and spends data from debit and credit cards while also conducting surveys on behalf of its clients. The company's services cater to a diverse range of industries, including restaurants, retailers, and consumer packaged goods brands, both in the United States and internationally. As of September 2020, Sense360 operates as a subsidiary of Medallia, Inc.

Media Radar

Venture Round in 2014
MediaRadar, Inc. specializes in sales and marketing intelligence solutions tailored for the media industry. Founded in 2006 and based in New York, the company provides detailed advertising analysis and insights from various platforms, including magazines, websites, newspapers, and social media. Its services are designed to enhance advertisement sales and client management for both online and print media companies. MediaRadar serves over 1,200 publishers by delivering relevant information and analysis directly to sales teams, facilitating informed decision-making in real-time. The company's offerings enable clients to identify new advertising opportunities, monitor competitors, and ultimately increase their revenues across multiple media channels.

Periscope

Seed Round in 2014
Periscope, Inc. is a full-service marketing agency headquartered in Minneapolis, Minnesota, with additional offices in Chicago, Toronto, Hong Kong, and Delhi. Established in 1964, the agency has become the largest independent agency in the Twin Cities, employing around 240 individuals. Periscope offers a comprehensive range of services, including strategy and analytics, branding, advertising, digital and social media marketing, experiential events, media planning and buying, e-commerce, and direct response marketing. The company also provides specialized services such as global photography, packaging, retouching, and vendor management. Serving diverse industries such as sports, retail, healthcare, and corporate communications, Periscope has built an impressive portfolio of local, national, and international clients. As of January 2019, it operates as a subsidiary of Quad/Graphics, Inc., further enhancing its capabilities in the marketing sector.

ThriveHive

Seed Round in 2013
ThriveHive is a digital marketing agency specializing in small business growth. It offers a comprehensive Guided Marketing Platform that helps clients define business goals and implement tailored solutions optimized for return on investment (ROI). ThriveHive manages all aspects of marketing campaigns, allowing businesses to focus on core operations. The platform tracks online and offline activities, including direct mail, advertisements, email, social media, videos, and advertising words, providing custom toll-free and local numbers for lead capture and sales monitoring.

Numerator

Series A in 2013
Numerator is a market intelligence firm that combines omnichannel marketing, merchandising, and sales data to simplify strategic decision-making for brand, retail, and agency clients. It uniquely links consumer purchase behavior to influencing factors using the InfoScout OmniPanel, which has captured over 500 million receipts. Numerator serves industry leaders like Nike, Unilever, and Procter & Gamble with real-time path-to-purchase data.

ThriveHive

Venture Round in 2012
ThriveHive is a digital marketing agency specializing in small business growth. It offers a comprehensive Guided Marketing Platform that helps clients define business goals and implement tailored solutions optimized for return on investment (ROI). ThriveHive manages all aspects of marketing campaigns, allowing businesses to focus on core operations. The platform tracks online and offline activities, including direct mail, advertisements, email, social media, videos, and advertising words, providing custom toll-free and local numbers for lead capture and sales monitoring.
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