Founder Collective

Thanks is a platform designed to transform the post-purchase "thank you" page into a revenue-generating opportunity while enhancing customer engagement and brand loyalty.

UserEvidence is a software-as-a-service platform that provides B2B vendors with tools to gather verified customer feedback and transform it into impactful marketing content. The platform enables clients to collect and analyze customer insights, which can be used to create testimonials, reviews, case studies, and statistical evidence that demonstrate the effectiveness and value of their products. By focusing on capturing authentic customer experiences, UserEvidence helps businesses leverage these narratives to enhance their marketing strategies and improve customer engagement.

Pollen is an online platform that supports freelancers in expanding their businesses through professional development and tactical resources. It offers a range of tools, including personalized assessments, audio playbooks, and tailored growth plans, designed to help freelancers efficiently achieve their goals. Pollen facilitates connections among peers and provides access to proven processes from its expert network, enabling users to break down their objectives into manageable roadmaps that integrate seamlessly into their schedules. This approach fosters a non-performative community, encouraging freelancers to enhance their skills and attract new customers effectively.

Videowise is a video review application platform that automates the process of gathering and displaying product video reviews for online retail businesses. Founded in 2021 and headquartered in Dover, Delaware, the platform efficiently searches, verifies, syncs, and serves video reviews sourced from various video streaming websites. It offers features such as floating widgets, a theme builder, and real-time analytics, allowing eCommerce companies to track return on investment and analyze customer engagement. By leveraging these capabilities, Videowise aims to enhance customer conversions and overall shopper experience, thereby increasing customer value for online stores.

Pollen is an online platform that supports freelancers in expanding their businesses through professional development and tactical resources. It offers a range of tools, including personalized assessments, audio playbooks, and tailored growth plans, designed to help freelancers efficiently achieve their goals. Pollen facilitates connections among peers and provides access to proven processes from its expert network, enabling users to break down their objectives into manageable roadmaps that integrate seamlessly into their schedules. This approach fosters a non-performative community, encouraging freelancers to enhance their skills and attract new customers effectively.

Memo is a data-driven company focused on measuring and unlocking the value of earned media in the public relations and communications space. It partners with publishers to surface readership data on earned articles, establishing a standard for PR measurement and enabling brands to assess the reach and impact of their narratives. Memo operates a media marketplace that collects impressions and proxy metrics across campaigns, competitive analyses, content strategy, and crisis management, presenting findings as reports to guide strategic decisions. By turning earned media data into actionable insights, Memo supports large brands and institutions seeking data-led communications and helps publishers grow through clearer, measurable audience engagement.

Perksy, Inc. is a consumer research platform based in New York, founded in 2015. The company provides a mobile application that allows users to design custom research questions and collect feedback from respondents. By rewarding users with points for their opinions, Perksy incentivizes consumer participation, thereby enhancing engagement between brands and their target audiences. The platform also offers Perksy Alpha, an enterprise-grade solution designed to deliver detailed analysis and insights. This enables brands to implement marketing campaigns based on hyper-targeted, behavioral, and social insights, ultimately fostering brand growth and improving customer satisfaction. Perksy's approach bridges the gap between companies and consumers, facilitating innovative marketing solutions that drive market reach and enhance customer interaction.

SelfMade operates a technology platform that transforms and shares images on social media. It offers professional photo editing services and social media support to help members grow their online following. The company's app provides access to its follower growth technology, allowing users to determine their brand aesthetic, growth strategy, and posting schedule.

Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, the company redefines direct mail and promotional gifting through its scalable and sustainable approach to account-based marketing. Alyce's platform leverages social data to recommend ideal gifts, simplifying the process of sending personalized gifts to clients and prospects. It handles everything from order and shipping to reporting, facilitating one-to-one gifting and large-scale campaigns. This innovative platform aims to foster genuine relationships in the B2B space, providing measurable outcomes that significantly enhance account engagement and sales pipeline performance compared to traditional methods.

SelfMade operates a technology platform that transforms and shares images on social media. It offers professional photo editing services and social media support to help members grow their online following. The company's app provides access to its follower growth technology, allowing users to determine their brand aesthetic, growth strategy, and posting schedule.

Conversion Logic is a company based in Santa Monica, California, that specializes in cross-channel attribution through its Software-as-a-Service platform. This platform utilizes machine learning to provide marketing analytics, enabling brands, agencies, and ad tech partners to gain insights into the performance of their digital and video media campaigns. By collecting user-level data via API integration, Conversion Logic analyzes various media dimensions to identify which elements drive the best return on investment. The platform offers actionable insights related to frequency, placement, and creative optimizations, thereby enhancing marketing efficiency and effectiveness across both online and offline channels. As of March 2020, Conversion Logic operates as a subsidiary of VideoAmp, Inc.

Crayon, Inc. is a market intelligence platform that helps businesses track, analyze, and act on their digital footprints. It provides tools for intelligence analysis, marketing insights, and website inspiration, enabling organizations to gain competitive advantages in their industries. Founded in 2014 and based in Boston, Massachusetts, Crayon serves mid-market and enterprise clients, allowing them to capture and utilize insights that drive measurable business impact. Originally known as M80 Labs, Inc., the company rebranded to Crayon in June 2017.

Stanza is an internet company that creates own events calendars, and share with family, friends, and beyond. The company empowers people and organizations to create their own event calendars, subscribe, and share. To date, 6M+ fans have found and synced over 315M events via Stanza. Notable publishers include NBA, NHL, and NFL teams, FOX Sports, Billboard, Warner Brothers, and thousands more. These organizations can also distribute content and video across Stanza’s network of nearly 200M monthly page views. Stanza smart Add to Calendar button is easy to embed in any business' website/mobile app and offers its audience a two-click process to sync future events with any calendar. The product includes a dashboard that lets businesses modify their events on the fly, track links and eventually drive transactions.

Conversion Logic is a company based in Santa Monica, California, that specializes in cross-channel attribution through its Software-as-a-Service platform. This platform utilizes machine learning to provide marketing analytics, enabling brands, agencies, and ad tech partners to gain insights into the performance of their digital and video media campaigns. By collecting user-level data via API integration, Conversion Logic analyzes various media dimensions to identify which elements drive the best return on investment. The platform offers actionable insights related to frequency, placement, and creative optimizations, thereby enhancing marketing efficiency and effectiveness across both online and offline channels. As of March 2020, Conversion Logic operates as a subsidiary of VideoAmp, Inc.

Drift is a revenue acceleration platform that leverages conversational marketing and sales techniques to enhance business growth and customer lifetime value. The platform is utilized by over 50,000 companies to synchronize sales and marketing efforts, providing a cohesive customer experience. Drift enables businesses to engage website visitors in real-time through the use of bots and artificial intelligence, facilitating live chat sessions that gather immediate customer feedback. This functionality allows clients to convert website traffic into qualified sales meetings, streamline the sales cycle, and create a contemporary buying experience for potential customers.

Experiment Engine, Inc. is a conversion optimization platform based in Austin, Texas, founded in 2014. The company focuses on enabling brands and agencies to effectively manage testing programs, scale experimentation, and measure return on investment through its user-friendly platform. Experiment Engine provides tools for planning, reviewing, and reporting on various testing projects, while also offering access to resources in design, development, copywriting, and quality assurance. Its platform facilitates testing different versions of web pages, allowing users to analyze results, prioritize experiments based on data, and refine conversion strategies. Serving sectors such as e-commerce, publishing, lead generation, and agencies, Experiment Engine aims to enhance the effectiveness of digital marketing efforts through informed decision-making and collaboration. As of 2017, it operates as a subsidiary of Optimizely, Inc.

Stanza is an internet company that creates own events calendars, and share with family, friends, and beyond. The company empowers people and organizations to create their own event calendars, subscribe, and share. To date, 6M+ fans have found and synced over 315M events via Stanza. Notable publishers include NBA, NHL, and NFL teams, FOX Sports, Billboard, Warner Brothers, and thousands more. These organizations can also distribute content and video across Stanza’s network of nearly 200M monthly page views. Stanza smart Add to Calendar button is easy to embed in any business' website/mobile app and offers its audience a two-click process to sync future events with any calendar. The product includes a dashboard that lets businesses modify their events on the fly, track links and eventually drive transactions.

Periscope, Inc. is a full-service marketing agency headquartered in Minneapolis, Minnesota, with additional offices in Chicago, Toronto, Hong Kong, and Delhi. Established in 1964, the agency has become the largest independent agency in the Twin Cities, employing around 240 individuals. Periscope offers a comprehensive range of services, including strategy and analytics, branding, advertising, digital and social media marketing, experiential events, media planning and buying, e-commerce, and direct response marketing. The company also provides specialized services such as global photography, packaging, retouching, and vendor management. Serving diverse industries such as sports, retail, healthcare, and corporate communications, Periscope has built an impressive portfolio of local, national, and international clients. As of January 2019, it operates as a subsidiary of Quad/Graphics, Inc., further enhancing its capabilities in the marketing sector.

BackType operates a marketing intelligence platform designed to help brands and agencies evaluate the business impact of their social media activities. It provides insights into how conversations about products or services unfold online, enabling data-driven decision-making. Additionally, BackType powers social features for over 100 companies, including prominent names like The New York Times and WordPress creator Automattic, facilitating real-time engagement with users' content.

ThriveHive is a digital marketing agency specializing in small business growth. It offers a comprehensive Guided Marketing Platform that helps clients define business goals and implement tailored solutions optimized for return on investment (ROI). ThriveHive manages all aspects of marketing campaigns, allowing businesses to focus on core operations. The platform tracks online and offline activities, including direct mail, advertisements, email, social media, videos, and advertising words, providing custom toll-free and local numbers for lead capture and sales monitoring.

Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.

flok LTD is a customer engagement and loyalty platform that enables consumers to access loyalty plans and rewards from various vendors through a mobile application available on iOS and Android. Originally launched in 2011 as a digital punch card app, flok has since expanded its offerings to include a comprehensive suite of customer communication tools, such as chatbots, AI-assisted chat, automated messaging, and CRM services. The platform serves a diverse range of industries, including food and drink, beauty, retail, health and fitness, entertainment, and services. Headquartered in New York City, with an additional office in Tel Aviv, flok collaborates with partners that range from major retailers to small businesses across multiple countries. The company, formerly known as LoyalBlocks Ltd, was incorporated in 2008 and has operated as a subsidiary of Wix.com Ltd since 2017.

Optimizely operates a website optimization platform that enables organizations worldwide to conduct A/B testing, multivariate testing, and personalization. Its platform facilitates data-driven decisions through experiments, available in multiple languages. Serving diverse industries like agencies, e-commerce, enterprises, and small businesses, Optimizely was founded in 2009 and is headquartered in San Francisco with offices globally.

Sift Limited, established in 1996, is a digital media solutions provider headquartered in Bristol, UK, with offices in Dublin, Ireland, and the United States. The company offers online business consultancy and services to various organizations, including member bodies, not-for-profits, publishers, and corporates. Sift's portfolio comprises nine online business communities, such as AccountingWEB and BusinessCloud9, and it organizes related face-to-face business events. Additionally, Sift provides PracticeWEB, a SaaS platform for UK accounting firms, and SiftGroups, which offers hosted online community solutions to publishers, corporates, and public sector bodies. Since 2011, Sift has expanded its services to include digital trust and safety solutions, helping over 34,000 sites and apps prevent fraud and build customer trust.

DeckDAQ Ltd. is an online platform that allows fans to collect and trade virtual goods associated with their favorite brands. Founded in 2011 and based in Herzliya, Israel, the company connects fans to third-party games and brands' e-commerce shops while also facilitating interactions with the physical world through QR codes. By gamifying the collectible experience, DeckDAQ encourages fans to engage more deeply with brands, allowing them to collect, trade, and socialize with others who share their interests. The platform also assists brands in monetizing their digital assets, transforming existing images and content into valuable, collectible virtual goods.

ThriveHive is a digital marketing agency specializing in small business growth. It offers a comprehensive Guided Marketing Platform that helps clients define business goals and implement tailored solutions optimized for return on investment (ROI). ThriveHive manages all aspects of marketing campaigns, allowing businesses to focus on core operations. The platform tracks online and offline activities, including direct mail, advertisements, email, social media, videos, and advertising words, providing custom toll-free and local numbers for lead capture and sales monitoring.

Gradient X is a programmatic marketing platform specifically designed for mobile advertising, leveraging advanced technologies to enable advertisers to maximize the potential of mobile media. Built from the ground up by seasoned professionals in the ad tech industry, Gradient X addresses the unique challenges faced by marketers in mobile environments, providing feature parity with more established advertising channels. The company's cloud-based infrastructure supports on-demand solutions, integrating emerging technologies to enhance advertising strategies. The founding team comprises experts who have previously held significant roles in successful companies, accumulating extensive experience across various advertising formats, including social, display, and video. Gradient X has secured substantial investment from a range of institutional firms and angel investors, affirming its position as a leader in mobile advertising innovation.

Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.

Moat, Inc. is a New York-based company that specializes in developing software-as-a-service analytics solutions for brand advertisers and publishers. Founded in 2007 and now a subsidiary of Oracle Corporation, Moat offers a range of tools designed to enhance advertising effectiveness. Its Moat Analytics platform provides insights into ad campaigns and website inventory, while Moat Pro delivers real-time ad intelligence, enabling users to visualize relationships between brands, publishers, and programmatic platforms. Additionally, Moat offers a search engine dedicated to display ads, allowing users to discover and explore advertisements from various brands. This comprehensive approach positions Moat as a key player in measuring and driving customer attention across digital marketing channels.

Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity in the direct sales model.

Sift Limited, established in 1996, is a digital media solutions provider headquartered in Bristol, UK, with offices in Dublin, Ireland, and the United States. The company offers online business consultancy and services to various organizations, including member bodies, not-for-profits, publishers, and corporates. Sift's portfolio comprises nine online business communities, such as AccountingWEB and BusinessCloud9, and it organizes related face-to-face business events. Additionally, Sift provides PracticeWEB, a SaaS platform for UK accounting firms, and SiftGroups, which offers hosted online community solutions to publishers, corporates, and public sector bodies. Since 2011, Sift has expanded its services to include digital trust and safety solutions, helping over 34,000 sites and apps prevent fraud and build customer trust.

DeckDAQ Ltd. is an online platform that allows fans to collect and trade virtual goods associated with their favorite brands. Founded in 2011 and based in Herzliya, Israel, the company connects fans to third-party games and brands' e-commerce shops while also facilitating interactions with the physical world through QR codes. By gamifying the collectible experience, DeckDAQ encourages fans to engage more deeply with brands, allowing them to collect, trade, and socialize with others who share their interests. The platform also assists brands in monetizing their digital assets, transforming existing images and content into valuable, collectible virtual goods.

Moat, Inc. is a New York-based company that specializes in developing software-as-a-service analytics solutions for brand advertisers and publishers. Founded in 2007 and now a subsidiary of Oracle Corporation, Moat offers a range of tools designed to enhance advertising effectiveness. Its Moat Analytics platform provides insights into ad campaigns and website inventory, while Moat Pro delivers real-time ad intelligence, enabling users to visualize relationships between brands, publishers, and programmatic platforms. Additionally, Moat offers a search engine dedicated to display ads, allowing users to discover and explore advertisements from various brands. This comprehensive approach positions Moat as a key player in measuring and driving customer attention across digital marketing channels.

Jeeng, established in 2016, is a technology company specializing in AI-powered autonomous marketing platforms. Headquartered in Tel Aviv, Israel, Jeeng enables businesses to communicate with users on a personalized level by analyzing content and matching it to relevant users based on their interests and online behavior. The company's unique content personalization solution leverages first-party, opt-in data to help publishers build loyal, engaged, 1:1 subscriber relationships. Jeeng serves over 700 publishers, including The Atlantic and Vox Media, and has demonstrated significant growth with a 165% compound annual growth rate over the last five years. In 2020, Jeeng was acquired by PowerInbox, a software developing and marketing services company.

Chirply, Inc. operates a web-based platform that fosters a community of artists and design enthusiasts, allowing users to submit and curate artwork. Founded in 2010 and based in San Francisco, California, the company initially focused on creating a marketplace for crowd-sourced designs for paper goods, such as greeting cards and notebooks. Over time, Chirply expanded its offerings to include a business-to-business platform, enabling brands to leverage crowd-sourced designs to enhance user engagement and create visually inspiring products. By utilizing a crowdsourced design model, Chirply aims to disrupt traditional design processes and provide a space for creativity and collaboration in product development.

BackType operates a marketing intelligence platform designed to help brands and agencies evaluate the business impact of their social media activities. It provides insights into how conversations about products or services unfold online, enabling data-driven decision-making. Additionally, BackType powers social features for over 100 companies, including prominent names like The New York Times and WordPress creator Automattic, facilitating real-time engagement with users' content.

Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity in the direct sales model.

Custora is a leader in advanced customer analytics tailored for the retail sector. The company offers a Customer Intelligence Platform that equips marketing professionals with essential insights to drive immediate results while fostering long-term profitable growth. By compiling comprehensive customer profiles and employing predictive analytics, Custora identifies critical customer segments and journeys. The platform also provides prescriptive recommendations aimed at enhancing customer lifetime value, addressing the daily challenges faced by marketing leaders. Through its data-driven approach, Custora enables brands to understand customer behavior better and develop strategic marketing programs that facilitate more relevant and effective communication with their audiences.

Svpply is a social shopping platform that enables users to discover and track products they find appealing. Users can register on the site to curate a collection of favored items and receive personalized recommendations based on the preferences of their friends from social media platforms like Twitter and Facebook. By tagging interesting products encountered online, Svpply enhances the online retail experience by connecting shoppers, tastemakers, and merchants in a unified environment. The platform is designed to help users uncover unique products that they may not encounter through traditional shopping methods.

FanBridge, Inc. is a fan relationship management platform that integrates email marketing and social networking to help artists, brands, and influencers manage fan acquisition, retention, and engagement. Established in 2006 and based in New York, the company serves a diverse clientele, including musicians, comedians, YouTubers, and major brands. FanBridge facilitates the growth and monetization of fan bases through direct engagement tools, allowing clients to connect with their audiences across multiple digital channels. The platform supports over 600 million fan relationships, enabling users to craft targeted marketing campaigns and foster meaningful interactions. Additionally, FanBridge offers integrated advertising solutions that align brand messages with entertainment influencers, providing a measurable approach to audience outreach.

ADstruc, Inc. is a technology services provider focused on the outdoor advertising industry. Established in 2010 and headquartered in New York, the company specializes in simplifying media planning and buying processes for agencies and advertisers. Its flagship product, Drive, is a comprehensive workflow management software that automates out-of-home media planning, allowing users to efficiently send multi-market requests for proposals across various advertising formats, including wallscapes and digital networks. Additionally, ADstruc offers managed services through its Project X division, which emphasizes an audience-focused approach to outdoor advertising, utilizing data to enhance brand awareness and consumer engagement.

PJX Media is an out-of-home advertising agency that specializes in creating and executing advertising campaigns across various formats, including billboards and transit ads. Founded in 2010 and headquartered in New York, with an additional office in Denver, the company utilizes advanced technology to facilitate the entire advertising process, from audience-based planning to execution and performance reporting. PJX Media offers a comprehensive suite of services, including strategic planning that leverages data to identify target markets and optimize budgets, as well as management services that ensure campaign success through proof of posting and detailed performance analysis. As a subsidiary of ADstruc, PJX Media combines industry expertise with innovative tools to enhance the effectiveness of out-of-home advertising for its clients.

Chirply, Inc. operates a web-based platform that fosters a community of artists and design enthusiasts, allowing users to submit and curate artwork. Founded in 2010 and based in San Francisco, California, the company initially focused on creating a marketplace for crowd-sourced designs for paper goods, such as greeting cards and notebooks. Over time, Chirply expanded its offerings to include a business-to-business platform, enabling brands to leverage crowd-sourced designs to enhance user engagement and create visually inspiring products. By utilizing a crowdsourced design model, Chirply aims to disrupt traditional design processes and provide a space for creativity and collaboration in product development.

Datalot Inc. specializes in mobile and web marketing technology solutions tailored for the insurance industry. Established in 2008 and headquartered in Brooklyn, New York, the company has developed a comprehensive pay-per-call advertising marketplace that facilitates live phone interactions between insurance carriers, agents, and transaction-ready consumers. Datalot's platform provides digital marketing and analytics solutions designed to scale insurance policy sales, effectively converting prospects into customers through customized campaigns and analytics-driven consumer routing. Additionally, it offers tools for managing agent presence and ensuring regulatory compliance, thereby enhancing the overall efficiency of the sales process within the insurance sector.

Moat, Inc. is a New York-based company that specializes in developing software-as-a-service analytics solutions for brand advertisers and publishers. Founded in 2007 and now a subsidiary of Oracle Corporation, Moat offers a range of tools designed to enhance advertising effectiveness. Its Moat Analytics platform provides insights into ad campaigns and website inventory, while Moat Pro delivers real-time ad intelligence, enabling users to visualize relationships between brands, publishers, and programmatic platforms. Additionally, Moat offers a search engine dedicated to display ads, allowing users to discover and explore advertisements from various brands. This comprehensive approach positions Moat as a key player in measuring and driving customer attention across digital marketing channels.

Convertro is a company that specializes in measuring and optimizing advertising campaign effectiveness through cross-channel attribution. It offers actionable spend recommendations, enabling clients to reallocate their marketing budgets from unprofitable sources to more profitable ones. Utilizing algorithmic attribution models, Convertro integrates marketing cost and conversion data, including in-store metrics, with detailed customer marketing exposures. This regression-based approach, supported by proprietary technologies, allows for high flexibility in generating spend optimizations across various marketing channels, both online—such as pay-per-click, search engine optimization, display, affiliate, and social media—and offline, including television, radio, and direct mail. Headquartered in Santa Monica, California, Convertro also has offices in New York and Israel.

FanBridge, Inc. is a fan relationship management platform that integrates email marketing and social networking to help artists, brands, and influencers manage fan acquisition, retention, and engagement. Established in 2006 and based in New York, the company serves a diverse clientele, including musicians, comedians, YouTubers, and major brands. FanBridge facilitates the growth and monetization of fan bases through direct engagement tools, allowing clients to connect with their audiences across multiple digital channels. The platform supports over 600 million fan relationships, enabling users to craft targeted marketing campaigns and foster meaningful interactions. Additionally, FanBridge offers integrated advertising solutions that align brand messages with entertainment influencers, providing a measurable approach to audience outreach.

Convertro is a company that specializes in measuring and optimizing advertising campaign effectiveness through cross-channel attribution. It offers actionable spend recommendations, enabling clients to reallocate their marketing budgets from unprofitable sources to more profitable ones. Utilizing algorithmic attribution models, Convertro integrates marketing cost and conversion data, including in-store metrics, with detailed customer marketing exposures. This regression-based approach, supported by proprietary technologies, allows for high flexibility in generating spend optimizations across various marketing channels, both online—such as pay-per-click, search engine optimization, display, affiliate, and social media—and offline, including television, radio, and direct mail. Headquartered in Santa Monica, California, Convertro also has offices in New York and Israel.