Founder Collective

Founder Collective, established in 2009 and headquartered in Cambridge, Massachusetts, with an additional office in New York, is a venture capital firm managed by entrepreneurs who have founded and sold technology companies. The firm focuses on seed-stage investments in technology-related companies across the United States, with a preference for the Boston and New York regions. Founder Collective aims to provide a user-friendly approach to venture capital, advising entrepreneurs to raise the least amount of money necessary to maintain control of their firms. The firm manages multiple funds, including Founder Collective I, II, III, and IV, investing between $0.2 to $2 million per round, primarily in the software and information technology sectors.

Joe DeFilippi

CFO

Noah Glass

Partner

Jack Groetzinger

Founder Partner

Amanda Herson

Seed Investor

Eric Paley

Managing Partner

James Tamplin

Founder Partner

Brent Willess

Principal

Past deals in Marketing

Thanks

Seed Round in 2025
Thanks is a platform designed to transform the post-purchase "thank you" page into a revenue-generating opportunity while enhancing customer engagement and brand loyalty.

UserEvidence

Series A in 2023
UserEvidence is a SaaS platform that provides B2B vendors with verified customer evidence, including testimonials, reviews, case studies, and statistical data, to demonstrate the value of their products. The platform enables clients to proactively gather feedback from customers and transform this positive input into a range of marketing content assets. By utilizing product feedback survey tools, UserEvidence helps businesses collect and analyze data on their offerings, enhancing customer experiences while enabling vendors to effectively leverage customer voice to showcase their product's value.

Videowise

Seed Round in 2023
Videowise is a review application platform that automates product video reviews for online stores, enhancing the eCommerce experience. Founded in 2021 and headquartered in Dover, Delaware, the platform automatically searches, verifies, syncs, and serves product video reviews sourced from various video streaming websites. It offers features such as floating widgets, a theme builder, real-time analytics, and ROI tracking. By leveraging these tools, Videowise aims to help eCommerce businesses boost customer conversions, increase shopper engagement, and enhance overall customer value.

Perksy

Seed Round in 2019
Perksy, Inc. is a consumer research platform that provides brands with valuable insights through an online and mobile-based application. Founded in 2015 and based in New York, Perksy allows users to create custom research questions and analyze feedback from respondents, offering companies a way to enhance customer engagement and improve their marketing strategies. The platform rewards users with points for their opinions, incentivizing participation. Additionally, Perksy offers an enterprise-grade solution known as Perksy Alpha, which facilitates detailed analysis and delivers targeted insights. Through its innovative approach, Perksy aims to bridge the gap between companies and consumers, ultimately supporting brand growth and customer satisfaction.

SelfMade

Series A in 2019
SelfMade, Inc. is a New York-based technology company that specializes in image transformation and sharing, particularly tailored for social media. Established in 2015, it provides a members-only mobile application that employs artificial intelligence and proprietary technology to connect users with professional photo editors and social media strategists. This platform enables individuals and brands to enhance their online presence by offering personalized photo editing services and strategic social media support. Users can determine their brand aesthetic, develop growth strategies, and optimize posting schedules, making professional-grade marketing accessible to a broader audience. By democratizing access to high-quality image editing and social media management, SelfMade empowers its members to effectively express and grow their personal brands.

Alyce

Seed Round in 2017
Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, Alyce offers a unique service that allows businesses to send curated gifts through its online platform, SWAG SELECT. This platform provides users with a diverse catalogue of gift options and employs artificial intelligence to analyze personal social data, ensuring that the selected gifts resonate with recipients. Alyce simplifies the process of direct mail and account-based marketing by managing orders, shipping, and tracking for a wide range of gift quantities. The company's approach not only fosters genuine relationships but also significantly enhances engagement metrics, delivering improved account penetration and pipeline growth compared to traditional methods.

SelfMade

Series A in 2017
SelfMade, Inc. is a New York-based technology company that specializes in image transformation and sharing, particularly tailored for social media. Established in 2015, it provides a members-only mobile application that employs artificial intelligence and proprietary technology to connect users with professional photo editors and social media strategists. This platform enables individuals and brands to enhance their online presence by offering personalized photo editing services and strategic social media support. Users can determine their brand aesthetic, develop growth strategies, and optimize posting schedules, making professional-grade marketing accessible to a broader audience. By democratizing access to high-quality image editing and social media management, SelfMade empowers its members to effectively express and grow their personal brands.

Conversion Logic

Series A in 2017
Conversion Logic is a company based in Santa Monica, California, that specializes in cross-channel attribution through its Software-as-a-Service platform. The platform is designed to provide digital and video media performance insights for brands, agencies, and advertising technology partners. By integrating user-level data via APIs, Conversion Logic employs a scientific approach to analyze which media dimensions yield the best return on investment. This analysis helps organizations optimize their marketing strategies by offering tactical insights related to frequency, placement, and creative elements. The platform leverages machine learning to enhance marketing efficiency and deliver predictive insights in real-time, allowing marketers to monitor and improve the effectiveness of their advertising campaigns across both online and offline channels. As of March 2020, Conversion Logic operates as a subsidiary of VideoAmp, Inc.

Crayon

Seed Round in 2016
Crayon, Inc. operates a market intelligence platform designed to help businesses track, analyze, and respond to digital footprints. The company offers tools for intelligence and analysis, marketing insights, and website inspiration, enabling mid-market and enterprise organizations to identify opportunities and build sustainable competitive advantages. Founded in 2014 and based in Boston, Massachusetts, Crayon serves hundreds of clients by providing actionable insights that drive significant business impact. Originally known as M80 Labs, Inc., the company rebranded to Crayon in June 2017.

Broadlume

Seed Round in 2015
Broadlume, established in 2015 and headquartered in Boulder, Colorado, specializes in providing local flooring dealers with an integrated, user-friendly platform. This platform enables dealers to extend their in-store experience to an online audience, offering a comprehensive suite of services including website development, targeted digital marketing, lead generation, and business management tools such as accounting and inventory management. Broadlume's mission is to empower local flooring retailers to reach their full potential by streamlining their operations and expanding their customer reach.

Stanza

Seed Round in 2015
Stanza is an internet company that creates own events calendars, and share with family, friends, and beyond. The company empowers people and organizations to create their own event calendars, subscribe, and share. To date, 6M+ fans have found and synced over 315M events via Stanza. Notable publishers include NBA, NHL, and NFL teams, FOX Sports, Billboard, Warner Brothers, and thousands more. These organizations can also distribute content and video across Stanza’s network of nearly 200M monthly page views. Stanza smart Add to Calendar button is easy to embed in any business' website/mobile app and offers its audience a two-click process to sync future events with any calendar. The product includes a dashboard that lets businesses modify their events on the fly, track links and eventually drive transactions.

Conversion Logic

Seed Round in 2015
Conversion Logic is a company based in Santa Monica, California, that specializes in cross-channel attribution through its Software-as-a-Service platform. The platform is designed to provide digital and video media performance insights for brands, agencies, and advertising technology partners. By integrating user-level data via APIs, Conversion Logic employs a scientific approach to analyze which media dimensions yield the best return on investment. This analysis helps organizations optimize their marketing strategies by offering tactical insights related to frequency, placement, and creative elements. The platform leverages machine learning to enhance marketing efficiency and deliver predictive insights in real-time, allowing marketers to monitor and improve the effectiveness of their advertising campaigns across both online and offline channels. As of March 2020, Conversion Logic operates as a subsidiary of VideoAmp, Inc.

Drift

Series A in 2015
Drift is a platform that connects businesses with website visitors in real-time using bots and artificial intelligence and obtaining real-time customer feedback through live chat sessions, enabling clients to generate qualified leads, accelerate the sales cycle, and offer a modern buying experience for potential customers.

Experiment Engine

Seed Round in 2014
Experiment Engine, Inc. is a conversion optimization platform headquartered in Austin, Texas, that specializes in managing testing programs and scaling experimentation for brands and agencies. Founded in 2014, the company provides tools that enable teams to plan, execute, and analyze testing projects effectively. Its platform facilitates collaboration on testing programs, offering access to design, development, copywriting, and quality assurance resources. By allowing users to conduct tests on various web page versions, Experiment Engine helps clients understand performance metrics and prioritize experiments based on data insights. The company serves diverse sectors, including e-commerce, publishing, lead generation, and agencies, and operates as a subsidiary of Optimizely, Inc. since 2017.

Media Radar

Venture Round in 2014
MediaRadar, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our innovative solutions enable clients to achieve peak performance with always-on marketing intelligence that spans the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business.

Stanza

Venture Round in 2014
Stanza is an internet company that creates own events calendars, and share with family, friends, and beyond. The company empowers people and organizations to create their own event calendars, subscribe, and share. To date, 6M+ fans have found and synced over 315M events via Stanza. Notable publishers include NBA, NHL, and NFL teams, FOX Sports, Billboard, Warner Brothers, and thousands more. These organizations can also distribute content and video across Stanza’s network of nearly 200M monthly page views. Stanza smart Add to Calendar button is easy to embed in any business' website/mobile app and offers its audience a two-click process to sync future events with any calendar. The product includes a dashboard that lets businesses modify their events on the fly, track links and eventually drive transactions.

Periscope

Seed Round in 2014
Periscope, Inc. is a full-service marketing agency headquartered in Minneapolis, Minnesota, with additional offices in Chicago, Toronto, Hong Kong, and Delhi. Established in 1964, the agency has become the largest independent agency in the Twin Cities, employing around 240 individuals. Periscope offers a comprehensive range of services, including strategy and analytics, branding, advertising, digital and social media marketing, experiential events, media planning and buying, e-commerce, and direct response marketing. The company also provides specialized services such as global photography, packaging, retouching, and vendor management. Serving diverse industries such as sports, retail, healthcare, and corporate communications, Periscope has built an impressive portfolio of local, national, and international clients. As of January 2019, it operates as a subsidiary of Quad/Graphics, Inc., further enhancing its capabilities in the marketing sector.

BackType

Venture Round in 2014
BackType is a marketing intelligence platform that enables brands and agencies to assess the business impact of social media. It operates a search engine that allows users to find, follow, and share comments from blogs and social news sites. Additionally, BackType provides features for over 100 companies, including notable organizations such as The New York Times and Automattic, enhancing their social media capabilities. The platform also supports search query results through RSS feeds and email notifications, streamlining the process of tracking online conversations and engagement.

ThriveHive

Seed Round in 2013
ThriveHive specializes in digital marketing and web analytics, offering tailored solutions to help small businesses achieve their goals and maximize return on investment. The company provides a comprehensive Guided Marketing Platform that enables clients to plan, build, and measure their marketing efforts effectively, eliminating guesswork and allowing them to focus on running their businesses. ThriveHive's services include tracking both online and offline marketing activities, such as direct mail, advertisements, social media, and email campaigns. Additionally, the company offers custom toll-free and local numbers for lead capture and sales monitoring, facilitating a streamlined approach to marketing and analytics for its clients.

Zenreach

Seed Round in 2013
Zenreach, Inc. is a San Francisco-based company that provides online marketing solutions aimed at improving customer acquisition and lifetime value for businesses with physical locations. Founded in 2011, Zenreach developed Walk-Through Marketing to integrate digital marketing with in-store outcomes. Their Zenreach Engage platform automatically tracks customer visits, creating and updating detailed customer profiles. Additionally, Zenreach Attract enhances advertising effectiveness by targeting audiences based on existing customer data, reportedly improving ad performance by four times. The company measures success through its proprietary Walk-Through Rate™, which indicates when an individual exposed to an advertisement subsequently visits a location. Zenreach serves a diverse clientele, including thousands of independent merchants and well-known brands.

flok

Series A in 2013
flok LTD is a customer engagement and loyalty platform that offers a mobile application for both iOS and Android, enabling consumers to access loyalty plans and rewards from various vendors. The platform serves multiple industries, including food and drink, beauty, retail, health and fitness, entertainment, and services. Originally launched in 2011 as a digital punch card app, flok has evolved into a comprehensive customer communication solution that includes features such as chatbots, AI-assisted chat, automated and one-to-one messaging, and proximity campaigns. The company partners with a range of businesses from major retailers to local shops across multiple countries. Based in New York City with additional offices in Tel Aviv, flok was previously known as LoyalBlocks Ltd and has been a subsidiary of Wix.com since 2017.

Optimizely

Series A in 2013
Optimizely, Inc. is a company that operates a website optimization platform designed for A/B testing, multivariate testing, and website personalization, catering to both technical and non-technical users. Founded in 2009 and headquartered in San Francisco, California, it also has offices in Amsterdam, Sydney, and Austin. The platform allows organizations to conduct experiments that facilitate data-driven decision-making and is available in multiple languages, making it accessible to a global audience. Optimizely's offerings include web content management, digital experience software, and integrated capabilities for content, commerce, multi-channel marketing, and predictive analytics. The company serves a diverse clientele, including agencies, developers, e-commerce businesses, enterprises, publishers, and small businesses primarily in the United States, Germany, the United Kingdom, and Spain. Optimizely, formerly known as Spreadly, operates as a subsidiary of EPiServer AB.

ThriveHive

Venture Round in 2012
ThriveHive specializes in digital marketing and web analytics, offering tailored solutions to help small businesses achieve their goals and maximize return on investment. The company provides a comprehensive Guided Marketing Platform that enables clients to plan, build, and measure their marketing efforts effectively, eliminating guesswork and allowing them to focus on running their businesses. ThriveHive's services include tracking both online and offline marketing activities, such as direct mail, advertisements, social media, and email campaigns. Additionally, the company offers custom toll-free and local numbers for lead capture and sales monitoring, facilitating a streamlined approach to marketing and analytics for its clients.

Zenreach

Venture Round in 2012
Zenreach, Inc. is a San Francisco-based company that provides online marketing solutions aimed at improving customer acquisition and lifetime value for businesses with physical locations. Founded in 2011, Zenreach developed Walk-Through Marketing to integrate digital marketing with in-store outcomes. Their Zenreach Engage platform automatically tracks customer visits, creating and updating detailed customer profiles. Additionally, Zenreach Attract enhances advertising effectiveness by targeting audiences based on existing customer data, reportedly improving ad performance by four times. The company measures success through its proprietary Walk-Through Rate™, which indicates when an individual exposed to an advertisement subsequently visits a location. Zenreach serves a diverse clientele, including thousands of independent merchants and well-known brands.

Moat

Series B in 2012
Moat, Inc. develops analytics solutions tailored for brand advertisers and publishers, focusing on measuring customer attention and advertising effectiveness. Its flagship product, Moat Analytics, serves as an attention measurement platform that offers insights into ad campaigns and website inventory. Additionally, Moat Pro provides real-time ad intelligence, allowing users to visualize relationships between brands, publishers, and programmatic platforms, while offering brand alerts and prospecting reports. Moat also features a dedicated ad search engine that enables users to search for display ads, discover new advertisers, and access creative resources. This centralized ad search utilizes a specialized web crawler to index ads for easy retrieval. Established in 2007 and based in New York, Moat operates internationally and is a subsidiary of Oracle Corporation.

Moat

Series A in 2011
Moat, Inc. develops analytics solutions tailored for brand advertisers and publishers, focusing on measuring customer attention and advertising effectiveness. Its flagship product, Moat Analytics, serves as an attention measurement platform that offers insights into ad campaigns and website inventory. Additionally, Moat Pro provides real-time ad intelligence, allowing users to visualize relationships between brands, publishers, and programmatic platforms, while offering brand alerts and prospecting reports. Moat also features a dedicated ad search engine that enables users to search for display ads, discover new advertisers, and access creative resources. This centralized ad search utilizes a specialized web crawler to index ads for easy retrieval. Established in 2007 and based in New York, Moat operates internationally and is a subsidiary of Oracle Corporation.

Jeeng

Seed Round in 2011
Jeeng, established in 2016, is a technology company specializing in AI-powered autonomous marketing platforms. Headquartered in Tel Aviv, Israel, Jeeng enables businesses to communicate with users on a personalized level by analyzing content and matching it to relevant users based on their interests and online behavior. The company's unique content personalization solution leverages first-party, opt-in data to help publishers build loyal, engaged, 1:1 subscriber relationships. Jeeng serves over 700 publishers, including The Atlantic and Vox Media, and has demonstrated significant growth with a 165% compound annual growth rate over the last five years. In 2020, Jeeng was acquired by PowerInbox, a software developing and marketing services company.

True Fit

Seed Round in 2011
True Fit Corporation operates a footwear and apparel personalization platform that leverages a vast database of fit and style data to enhance the online shopping experience. Founded in 2005 and based in Woburn, Massachusetts, the company offers services designed to help consumers, brands, and retailers navigate the $1 trillion footwear and apparel market. Its Genome compiles extensive, attribute-rich data to enable retailers to provide personalized fit ratings and size recommendations through its Confidence Engine, significantly boosting revenue. Additionally, True Fit's Discovery Engine allows retailers to curate tailored collections for individual consumers, while the True Insight platform delivers valuable insights for optimizing marketing and product development. The company, previously known as True Apparel Company, has formed strategic partnerships, including one with Bamboo Rose, and is supported by a team of seasoned professionals from the fashion, retail, and technology sectors.

Jump Ramp

Series A in 2011
Jump Ramp Games, Inc., established in 2011 and headquartered in New York, specializes in developing mobile gaming applications. Its flagship product, Lucktastic, offers free mobile casual games with real-world rewards, including gift cards from major brands. The company generates revenue through online advertising, lead generation, and mobile video services within the Lucktastic app. As of 2019, Jump Ramp operates as a subsidiary of MobilityWare, Inc.

True Fit

Seed Round in 2011
True Fit Corporation operates a footwear and apparel personalization platform that leverages a vast database of fit and style data to enhance the online shopping experience. Founded in 2005 and based in Woburn, Massachusetts, the company offers services designed to help consumers, brands, and retailers navigate the $1 trillion footwear and apparel market. Its Genome compiles extensive, attribute-rich data to enable retailers to provide personalized fit ratings and size recommendations through its Confidence Engine, significantly boosting revenue. Additionally, True Fit's Discovery Engine allows retailers to curate tailored collections for individual consumers, while the True Insight platform delivers valuable insights for optimizing marketing and product development. The company, previously known as True Apparel Company, has formed strategic partnerships, including one with Bamboo Rose, and is supported by a team of seasoned professionals from the fashion, retail, and technology sectors.

BackType

Seed Round in 2011
BackType is a marketing intelligence platform that enables brands and agencies to assess the business impact of social media. It operates a search engine that allows users to find, follow, and share comments from blogs and social news sites. Additionally, BackType provides features for over 100 companies, including notable organizations such as The New York Times and Automattic, enhancing their social media capabilities. The platform also supports search query results through RSS feeds and email notifications, streamlining the process of tracking online conversations and engagement.

Svpply

Seed Round in 2010
Svpply is a social shopping platform designed to enhance the online retail experience by allowing users to track and discover products of interest. Users can register on the site to curate a personal collection of items they like and receive recommendations based on the preferences of their friends on social media platforms such as Twitter and Facebook. By tagging interesting products found across the internet, Svpply facilitates the discovery of unique items that users might not encounter otherwise. This approach brings together shoppers, tastemakers, and merchants, creating a collaborative environment for product exploration and purchase.

PJX Media

Seed Round in 2010
PJX Media is an out-of-home advertising agency that specializes in creating and executing advertising campaigns across various formats, including billboards and transit ads. Founded in 2010 and headquartered in New York, with an additional office in Denver, the company utilizes advanced technology to facilitate the entire advertising process, from audience-based planning to execution and performance reporting. PJX Media offers a comprehensive suite of services, including strategic planning that leverages data to identify target markets and optimize budgets, as well as management services that ensure campaign success through proof of posting and detailed performance analysis. As a subsidiary of ADstruc, PJX Media combines industry expertise with innovative tools to enhance the effectiveness of out-of-home advertising for its clients.

True Fit

Venture Round in 2010
True Fit Corporation operates a footwear and apparel personalization platform that leverages a vast database of fit and style data to enhance the online shopping experience. Founded in 2005 and based in Woburn, Massachusetts, the company offers services designed to help consumers, brands, and retailers navigate the $1 trillion footwear and apparel market. Its Genome compiles extensive, attribute-rich data to enable retailers to provide personalized fit ratings and size recommendations through its Confidence Engine, significantly boosting revenue. Additionally, True Fit's Discovery Engine allows retailers to curate tailored collections for individual consumers, while the True Insight platform delivers valuable insights for optimizing marketing and product development. The company, previously known as True Apparel Company, has formed strategic partnerships, including one with Bamboo Rose, and is supported by a team of seasoned professionals from the fashion, retail, and technology sectors.

Integral Ad Science

Series B in 2010
Integral Ad Science operates as a media valuation platform that enables digital buyers and sellers to assess the value of every advertising opportunity across various channels and screens, facilitating informed decisions in the digital advertising ecosystem. The company offers solutions such as Firewall for blocking unwanted impressions, Causal Impact for quantifying buying strategies' effectiveness, Bid Expert for dynamic data-driven programmatic buying, Server Link for API data exchange integration, and Pub Expert for detailed analysis of individual advertising units. Integral Ad Science's technology provides insights across multiple media quality metrics to enhance online advertising potential. The company serves brands, agencies, publishers, and ad-tech companies, with a mission to be the global benchmark for trust and transparency in digital media quality. Founded in 2008 and headquartered in New York, Integral Ad Science has additional offices globally.

Open Places

Seed Round in 2010
Open Places is a company that creates an open network of publication-quality information about various locations, aiming to promote neighborhoods, towns, and regions through the contributions of writers and photographers globally. It develops social content platforms for iOS and Android, harnessing the passion of travelers and locals while integrating mobile actions with social media platforms. The company also offers the Trazzler application, which helps users discover nearby places and engage with editors to highlight locations of interest. Open Places provides opportunities for writers and photographers to receive assignments, collaborate with editorial teams, and build their professional portfolios. The organization serves a diverse range of clients, including nonprofits, public radio stations, parks, schools, tourism bureaus, and other approved entities. Founded in 2008 and based in San Francisco, Open Places was previously known as Trazzler, Inc.

Metamarkets Group

Seed Round in 2010
Metamarkets is an interactive analytics platform designed for the programmatic advertising sector. Founded in 2010 and headquartered in San Francisco, California, the company provides users with real-time analysis of media marketplaces, empowering both buyers and sellers to enhance their business performance. Metamarkets' platform facilitates ad hoc data navigation and visualization, enabling marketers to gain insights quickly and effectively. Among its clientele are notable companies in the digital advertising space, such as Twitter, AOL, and Rubicon Project. The platform emphasizes security through SSL-encrypted data transfers and offers self-service permissions, ensuring that users can access and manage their data efficiently.

Datalot

Venture Round in 2010
Datalot Inc. specializes in mobile and web marketing technology solutions tailored for the insurance industry. Established in 2008 and headquartered in Brooklyn, New York, the company has developed a pay-per-call advertising marketplace that transforms online traffic into live phone interactions. This platform connects insurance carriers and agents with transaction-ready consumers, facilitating the direct transfer of qualified leads into their sales processes. Datalot’s offerings include customized marketing campaigns, professional consumer triage, analytics-driven routing, and tools for agent management and regulatory compliance. By optimizing active campaigns, Datalot effectively helps clients achieve customer acquisition and lifetime value targets.

Readyforce

Series A in 2010
Readyforce is a professional networking platform tailored specifically for college students, enabling them to connect with peers, mentors, and alumni while sharing career-related content and resources. Students can discover relevant events, seek guidance, and engage in discussions around career opportunities. For companies, Readyforce serves as an effective tool for reaching top college talent across the United States. Businesses can create detailed profiles, post job openings and internships, and promote events to attract students. The platform also allows companies to communicate directly with students based on specific criteria such as school and major, facilitating targeted outreach for scholarships, competitions, and brand engagement. Readyforce is designed to streamline the recruitment process and enhance talent community building, offering a free membership to all users.

Factual

Seed Round in 2010
Factual Inc. specializes in providing location-based data tailored for mobile advertising, developers, and enterprise applications. Founded in 2007 and headquartered in Los Angeles, the company offers a range of services, including APIs for local business and points of interest data, geofencing capabilities, and UPC-centric datasets for consumer packaged goods. Factual's platform enables product and engineering teams, marketers, and data analysts to access comprehensive and accurate location data, facilitating informed decision-making and effective marketing strategies. The company also features Geotag, a reverse geocoder designed for high-volume geotagging. With additional offices in New York and Shanghai, Factual operates as a subsidiary of Foursquare Labs, Inc., and has established a strategic partnership with Mitsui & Co.

Moat

Seed Round in 2010
Moat, Inc. develops analytics solutions tailored for brand advertisers and publishers, focusing on measuring customer attention and advertising effectiveness. Its flagship product, Moat Analytics, serves as an attention measurement platform that offers insights into ad campaigns and website inventory. Additionally, Moat Pro provides real-time ad intelligence, allowing users to visualize relationships between brands, publishers, and programmatic platforms, while offering brand alerts and prospecting reports. Moat also features a dedicated ad search engine that enables users to search for display ads, discover new advertisers, and access creative resources. This centralized ad search utilizes a specialized web crawler to index ads for easy retrieval. Established in 2007 and based in New York, Moat operates internationally and is a subsidiary of Oracle Corporation.

Convertro

Venture Round in 2009
Convertro is a company that specializes in measuring and optimizing advertising campaign effectiveness through cross-channel attribution, integrating both online and traditional media channels. By using advanced algorithmic attribution models, Convertro analyzes marketing costs and conversion data, including in-store metrics, to provide clients with actionable recommendations for reallocating their marketing budgets. This approach enables businesses to shift their spending from unprofitable sources to more profitable ones across various marketing channels, including online platforms like PPC, SEO, and social media, as well as offline channels such as television, radio, and direct mail. Headquartered in Santa Monica, California, Convertro also has offices in New York and Israel.

Open Places

Seed Round in 2009
Open Places is a company that creates an open network of publication-quality information about various locations, aiming to promote neighborhoods, towns, and regions through the contributions of writers and photographers globally. It develops social content platforms for iOS and Android, harnessing the passion of travelers and locals while integrating mobile actions with social media platforms. The company also offers the Trazzler application, which helps users discover nearby places and engage with editors to highlight locations of interest. Open Places provides opportunities for writers and photographers to receive assignments, collaborate with editorial teams, and build their professional portfolios. The organization serves a diverse range of clients, including nonprofits, public radio stations, parks, schools, tourism bureaus, and other approved entities. Founded in 2008 and based in San Francisco, Open Places was previously known as Trazzler, Inc.

Convertro

Series A in 2009
Convertro is a company that specializes in measuring and optimizing advertising campaign effectiveness through cross-channel attribution, integrating both online and traditional media channels. By using advanced algorithmic attribution models, Convertro analyzes marketing costs and conversion data, including in-store metrics, to provide clients with actionable recommendations for reallocating their marketing budgets. This approach enables businesses to shift their spending from unprofitable sources to more profitable ones across various marketing channels, including online platforms like PPC, SEO, and social media, as well as offline channels such as television, radio, and direct mail. Headquartered in Santa Monica, California, Convertro also has offices in New York and Israel.
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