Founder Equity

Founded in 2013, Founder Equity is a venture capital firm headquartered in Chicago, Illinois, with an additional office in Dallas, Texas. The firm specializes in early-stage investments, focusing on technology and digital businesses that demonstrate strong growth potential and liquidity. Founder Equity aims to support companies in various sectors, including web, mobile, and digital communities, by providing the necessary capital to help them scale and succeed in competitive markets. Through a strategic approach to investment, Founder Equity seeks to manage risk while fostering innovation and growth in its portfolio companies.

Jordan Katz

Managing Director

16 past transactions

Livly

Venture Round in 2020
Livly is a provider of technology-driven residential management platforms for developers, property operators, and third-party property management companies. Through the platform and app, property operators can manage community events, resident communication, maintenance requests, package deliveries, rent payments, and amenity reservations. Additionally, its portfolio management capabilities, AI-powered Maintenance assistant, and advanced analytics for renewal predictor scores and overall sentiment provide insights and efficiencies to enhance operational performance.

Hallo

Seed Round in 2020
Hallo is the first AI career platform to give job seekers on-demand coaching, interview training and an actionable network.

Winston Privacy

Venture Round in 2020
Winston is the first convenient privacy product for everyone. It is a hardware device that provides complete protection from hackers, corporate spies, and warrantless government surveillance. It packaged its proprietary anti-tracking technology into a simple plug-and-play solution that anyone can use. The company was founded in 2018 and is headquartered in Chicago, Illinois.

MailControl

Seed Round in 2019
Human Layer Email and Messaging Security Harness the protection and power of MessageControl's artificial intelligence to stop social engineering and human identity attacks. MessageControl protects your enterprise with two powerful solutions: Silencer - The only reliable solution on the market to stop embedded email trackers leaking your confidential data. CodeBreaker - Reveal the hidden risks inside email communications so employees recognize and avert identity attacks. GateKeeper - Protect against misaddressed emails leaving your organization.

Playfull

Seed Round in 2019
Playfull tracks a gamer’s performance across several popular Esports games and sends them personalized, relevant rewards for meaningful achievements and wins. Playfull synthesizes gameplay data, demographic data, and redemption data to train a proprietary rewards engine to deliver the perfect reward to players at the perfect moment.

Recess

Seed Round in 2019
Recess is an experiential partnership marketing platform helping advertisers engage and acquire new customers via event and venue partnerships at-scale. This all-in-one solution allows brands and agencies to discover, execute, and measure experiential partnerships with thousands of events and venues, using a single platform. Recess offers turnkey item distribution as well as the ability to activate on-site for brands with field teams or agencies that want to engage directly with 230M+ consumers. With smart targeting, centralized contracting, payment and logistics, Recess customers are saving countless hours and driving measurable ROI.

RollKall Technologies

Seed Round in 2018
RollKall Technologies, LLC provides an application to manage and schedule off-duty officers. It offers RollKall, a application software that allows coordinators and law enforcement agencies to schedule and manage their off-duty jobs. The company was founded in 2017 and is based in Irving, Texas. As of May 31, 2020, RollKall Technologies, LLC operates as a subsidiary of Athos Group, LLC.

Winston Privacy

Seed Round in 2018
Winston is the first convenient privacy product for everyone. It is a hardware device that provides complete protection from hackers, corporate spies, and warrantless government surveillance. It packaged its proprietary anti-tracking technology into a simple plug-and-play solution that anyone can use. The company was founded in 2018 and is headquartered in Chicago, Illinois.

Crafty

Seed Round in 2018
Crafty is a platform that streamlines food, beverage, and supply management for workplaces, supporting in-office, remote, and hybrid teams worldwide. Crafty partners with global brands to enhance workplace experiences and productivity by managing services for over 260 offices and 300,000 employees monthly.

Eat Purely

Pre Seed Round in 2016
The Eat Purely Company caters organic meals and sides in Chicago, Illinois. The company was founded in 2015 and is based in Chicago, Illinois.

Fibroblast

Seed Round in 2015
Fibroblast offers a cloud-based practice management tool that facilitates online patient self-scheduling and instant cross-referrals. Fibroblast solves these problems by providing patients with the ability to self-schedule appointments, anytime and anywhere, using a cloud-based calendar; by automating appointment notifications; by providing analytics tools for providers to optimize their practices; and by creating a network of interconnected providers to seamlessly refer patients. All parties in health care win: providers’ margins widen because of increased patient flow and efficiencies; patients are more satisfied, empowered, and engaged in their own care; and payors win because engaged patients are more responsible patients, who are more likely to seek out cost-effective preventative care.

Billow Engagement

Venture Round in 2014
Billow is a platform for digital customer engagement, loyalty, and channel optimization. Learn how you can benefit!

Lotsa Helping Hands

Venture Round in 2014
At Lotsa Helping Hands we envision a world where everyone can give and receive help through the power of community. Our service brings together caregivers and volunteers through online Communities that organize daily life during times of medical crisis or caregiver exhaustion in neighborhoods and communities worldwide. Caregivers benefit from the gifts of much needed help, emotional support, and peace of mind, while volunteers find meaning in giving back to those in need. To date, nearly one million Members have lent a hand through a Lotsa Helping Hands Community and more than 50 national nonprofit organizations partner with Lotsa to support caregivers. Lotsa Helping Hands also offers both customized, private-label versions of its service to organizations in many different industries, as well as opportunities for sponsorship and affiliate marketing programs. For more information about Lotsa Helping Hands,

SocialQnect

Venture Round in 2013
SocialQnect is a mobile community platform that helps brands increase mindshare, sales, and support. They provide users with the speed and simplicity of a native experience in order to optimize engagement. As a result, customers are more engaged and satisfied.

Purely Fashion

Venture Round in 2013
Purely is a clean, direct and exclusive way for you to connect with your favorite designers and find out what they're creating next. Become a member today.

LearnLeo

Venture Round in 2012
LearnLeo is an online platform focused on chancing how students and educators consume and deliver information. Its blog and patent-pending study tools, the company simplifies the law school experience by streamlining their study processes. The platform also enables them to find jobs best suited for each of them as it’s the LearnLeo Career Portal allows students to research law firms, organize the career search, and connect with the right employers. LearnLeo was founded by Wilson Tsu in 2012 and is operated from Chicago, Illinois.
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