Founders AND 3

Founders Fund is a San Francisco-based venture capital firm established in 2005, specializing in investments across various stages, from seed to later-stage funding. The firm targets companies that are developing transformative technologies in sectors such as consumer internet, biotechnology, artificial intelligence, aerospace, energy, and health. Founders Fund has a diverse investment portfolio, having backed notable companies like SpaceX, Facebook, and Palantir. The firm employs a founder-friendly investment approach, aiming to support entrepreneurs with minimal interference. With over $2 billion in capital under management, Founders Fund continues to seek innovative solutions to global challenges, making investments typically ranging from $500,000 to $300 million.

Delian Asparouhov

Principal

Jennifer Campbell

Partner

Lauren Gross

Partner and COO

Bridget Harris

Associate

Sean Liu

Partner

Jeffrey Lonsdale

Managing Director, Asia

John Luttig

Partner

Amin Mirzadegan

Partner

Scott Nolan

Partner

Neil Ruthven

CFO

Trae Stephens

Partner

Napoleon Ta

Partner

Matias Van Thienen

Partner

Past deals in Personal Finance

Fruitful

Series A in 2022
Fruitful is a financial wellness platform that helps people take more control over their money. Fruitful members receive personalized financial advice from a qualified specialist, hands-on investment management, and access to ultra-high-yield savings.

Ondo Finance

Series A in 2022
Ondo Finance is a developer of a cryptocurrency trading platform that aims to make decentralized finance (DeFi) accessible to a broad audience. The platform offers users the option to choose between downside protection and enhanced returns, catering to individuals with varying risk tolerances. By providing these choices, Ondo Finance enables users to effectively access DeFi yields while managing their investment risks.

Found

Series B in 2022
Found is a business bank for self-employed people that makes self-employed taxes easy. With built-in expense tracking and a tax savings account, we’re on a mission to help millions of self-employed people make their business dreams a reality.

Vest

Seed Round in 2022
Vest is an app-based brokerage that wants to provide Latin American savers with access to American assets that are differentiated by product, pricing, and content. Latin Americans are known for saving, but many prefer to do so in cash or in zero-interest savings accounts.

Origin

Series B in 2021
Developer of a money management platform designed to educate employees in managing their finances. The company's platform combines human financial planners with financial technology that educates and helps to create, execute, and track personalized financial plans, enabling workers to manage their entire financial lives in one place and receive personalized guidance along the way.

Affirm

Series G in 2020
Affirm is a financial technology company that offers installment loans to consumers at the point of sale, allowing them to make purchases from online merchants and pay for them in fixed monthly installments. Founded in 2012 and headquartered in San Francisco, with an additional office in Chicago, Affirm aims to provide transparent financial products that empower consumers and enhance their buying experience. Customers can select Affirm as a payment method at checkout, complete a real-time application, and choose a payment plan that aligns with their budget. The service stands out by offering upfront pricing with no hidden fees or compounding interest, unlike traditional credit options. Affirm partners with over 2,000 merchants across various sectors, including retail, travel, and electronics, to provide consumers with a flexible alternative to credit cards. Loans are facilitated through a partnership with Cross River Bank, ensuring a reliable financing option for users.

Even.com

Funding Round in 2020
Even.com is focused on enhancing financial resilience for employees, addressing the challenges faced by over half of Americans living paycheck to paycheck. The company develops a mobile budgeting application that automatically budgets upcoming bills, allowing users to manage their spending habits effectively. By partnering with employers, Even provides its services as a benefit, which not only supports employees in making ends meet, paying down debt, and saving money but also helps employers improve employee retention. The business operates transparently, ensuring that it profits only when its customers do. Even.com is based in Oakland, California, and Raleigh, North Carolina.

Origin

Venture Round in 2020
Developer of a money management platform designed to educate employees in managing their finances. The company's platform combines human financial planners with financial technology that educates and helps to create, execute, and track personalized financial plans, enabling workers to manage their entire financial lives in one place and receive personalized guidance along the way.

Origin

Seed Round in 2019
Developer of a money management platform designed to educate employees in managing their finances. The company's platform combines human financial planners with financial technology that educates and helps to create, execute, and track personalized financial plans, enabling workers to manage their entire financial lives in one place and receive personalized guidance along the way.

Affirm

Series F in 2019
Affirm is a financial technology company that offers installment loans to consumers at the point of sale, allowing them to make purchases from online merchants and pay for them in fixed monthly installments. Founded in 2012 and headquartered in San Francisco, with an additional office in Chicago, Affirm aims to provide transparent financial products that empower consumers and enhance their buying experience. Customers can select Affirm as a payment method at checkout, complete a real-time application, and choose a payment plan that aligns with their budget. The service stands out by offering upfront pricing with no hidden fees or compounding interest, unlike traditional credit options. Affirm partners with over 2,000 merchants across various sectors, including retail, travel, and electronics, to provide consumers with a flexible alternative to credit cards. Loans are facilitated through a partnership with Cross River Bank, ensuring a reliable financing option for users.

Hearth

Seed Round in 2018
Hearth Brokerage, operated by Shogun Enterprises Inc., is a financial services company based in San Francisco, California, specializing in home renovation financing and insurance. Founded in 2016, Hearth provides a range of services including personal loans, home equity loans, credit cards, and home improvement advice. Its online marketplace allows users to compare rates on personal loans specifically for various home improvement projects such as roofing, bathroom and kitchen remodeling, pool installations, basement upgrades, and HVAC improvements. Additionally, the company offers consumer lending and mortgage brokerage services, positioning itself as a key player in the financial technology sector focused on home enhancement.

Affirm

Series E in 2017
Affirm is a financial technology company that offers installment loans to consumers at the point of sale, allowing them to make purchases from online merchants and pay for them in fixed monthly installments. Founded in 2012 and headquartered in San Francisco, with an additional office in Chicago, Affirm aims to provide transparent financial products that empower consumers and enhance their buying experience. Customers can select Affirm as a payment method at checkout, complete a real-time application, and choose a payment plan that aligns with their budget. The service stands out by offering upfront pricing with no hidden fees or compounding interest, unlike traditional credit options. Affirm partners with over 2,000 merchants across various sectors, including retail, travel, and electronics, to provide consumers with a flexible alternative to credit cards. Loans are facilitated through a partnership with Cross River Bank, ensuring a reliable financing option for users.

Stash

Series C in 2017
Stash Financial Inc., based in New York, operates a digital investing and banking platform designed to make personal finance accessible for everyday Americans. Established in 2015, Stash offers a mobile application that consolidates banking, investing, and financial advice, facilitating budgeting, saving, and retirement planning. The platform allows users to create personal investment accounts, retirement accounts, and custodial accounts for minors, with the option to purchase fractional shares of stocks, bonds, and funds without additional trading commissions. By simplifying the investment process, Stash has enabled over 5 million individuals to work towards their financial goals and enhance their wealth-building potential.

Coru

Series A in 2017
Coru, formerly known as ComparaGuru.com, is a financial management platform based in Mexico that leverages machine learning and artificial intelligence to facilitate financial progress for its users. The platform simplifies the process of selecting financial products by intelligently matching individuals with options that best suit their needs. In addition to its automated services, Coru provides personalized assistance through one-on-one consultations with financial experts, ensuring that customers receive tailored guidance. This approach aims to enhance the overall customer experience and empower users to make informed financial decisions with confidence.

Hearth

Convertible Note in 2017
Hearth Brokerage, operated by Shogun Enterprises Inc., is a financial services company based in San Francisco, California, specializing in home renovation financing and insurance. Founded in 2016, Hearth provides a range of services including personal loans, home equity loans, credit cards, and home improvement advice. Its online marketplace allows users to compare rates on personal loans specifically for various home improvement projects such as roofing, bathroom and kitchen remodeling, pool installations, basement upgrades, and HVAC improvements. Additionally, the company offers consumer lending and mortgage brokerage services, positioning itself as a key player in the financial technology sector focused on home enhancement.

Affirm

Series D in 2016
Affirm is a financial technology company that offers installment loans to consumers at the point of sale, allowing them to make purchases from online merchants and pay for them in fixed monthly installments. Founded in 2012 and headquartered in San Francisco, with an additional office in Chicago, Affirm aims to provide transparent financial products that empower consumers and enhance their buying experience. Customers can select Affirm as a payment method at checkout, complete a real-time application, and choose a payment plan that aligns with their budget. The service stands out by offering upfront pricing with no hidden fees or compounding interest, unlike traditional credit options. Affirm partners with over 2,000 merchants across various sectors, including retail, travel, and electronics, to provide consumers with a flexible alternative to credit cards. Loans are facilitated through a partnership with Cross River Bank, ensuring a reliable financing option for users.

Monedo

Series C in 2015
Monedo Holding GmbH specializes in providing credit lending solutions through advanced technology, particularly focusing on the underbanked population. The company employs machine-learning algorithms and big data scoring to enhance credit decision-making and accessibility. Its product lineup includes customized installment loans, microloans through Kredito24, a digital wallet, and a personal finance manager aimed at helping customers manage their finances effectively. Additionally, Monedo offers a "Lending as a Service" model, enabling partners to integrate its credit products via API into their platforms. Founded in 2012 and headquartered in Hamburg, Germany, Monedo operates across multiple markets, including Poland, Romania, Russia, Spain, and Thailand, processing over four million loan applications to date. The company is led by CEO and Co-Founder Alexander Graubner-Müller and is supported by prominent investors.

Avant

Series D in 2014
Avant, LLC is an online marketplace lending platform that provides consumers access to personal loans for various purposes, including debt consolidation, medical expenses, and vacations. Founded in 2012 and headquartered in Chicago, Illinois, with additional offices in Los Angeles and London, the company collaborates with banks and financial institutions to enhance its offerings. Utilizing big data and machine-learning algorithms, Avant delivers a tailored approach to streamline credit options for its users. In addition to serving individual consumers in the United States and the United Kingdom, Avant operates an institutional marketplace that allows investors to purchase loans generated through its technology platform. The company also focuses on risk and fraud verification, credit policy adherence, and analytics to support its lending processes.

Credit Karma

Funding Round in 2014
Credit Karma is a personal finance company founded in 2007 and headquartered in San Francisco, California. It aims to assist individuals in making informed financial decisions by providing free access to credit reports and personalized financial advisory services. With a membership base exceeding 100 million, Credit Karma offers various tools and recommendations that help users secure better loan deals, save money, and monitor their credit status. The company's mission is to empower people to understand their finances and enhance their financial well-being.

SoFi

Series C in 2014
SoFi is a finance company headquartered in San Francisco, California, that provides a diverse range of lending and wealth management services. Established in 2011, it primarily serves early-stage professionals by offering various financial products, including personal loans, mortgage refinancing, and MBA loans. Additionally, SoFi offers services such as estate planning, credit cards, and small business financing. The company's aim is to help individuals achieve financial independence and reach their goals, whether that involves homeownership, retirement savings, or managing student debt. By creating modern financial solutions, SoFi seeks to assist its customers in borrowing, saving, spending, investing, and protecting their money effectively.

SoFi

Series C in 2014
SoFi is a finance company headquartered in San Francisco, California, that provides a diverse range of lending and wealth management services. Established in 2011, it primarily serves early-stage professionals by offering various financial products, including personal loans, mortgage refinancing, and MBA loans. Additionally, SoFi offers services such as estate planning, credit cards, and small business financing. The company's aim is to help individuals achieve financial independence and reach their goals, whether that involves homeownership, retirement savings, or managing student debt. By creating modern financial solutions, SoFi seeks to assist its customers in borrowing, saving, spending, investing, and protecting their money effectively.

Able Lending

Series A in 2013
Able Lending, based in Austin, Texas, offers online lending services tailored to small businesses in the United States. Founded in 2011, the company provides various loan products, including the Able Start loan, which facilitates funding through support from friends and family; the Able Growth loan for businesses seeking to expand; and the Able Refi loan, designed to refinance high-interest debt and improve cash flow. Able Lending aims to be a cost-effective option for borrowers, with average savings of $31,000 on loans ranging from $25,000 to $1,000,000. The company emphasizes not only providing loans but also connecting entrepreneurs with community resources and expert advice to foster growth.

Upstart

Series A in 2013
Upstart is an online lending platform that utilizes artificial intelligence and machine learning to streamline the borrowing process and enhance credit assessment. Founded in 2012 and based in San Mateo, California, Upstart connects consumers with a network of AI-enabled bank partners, allowing for a more efficient lending experience. The platform evaluates potential borrowers using a proprietary underwriting model that considers factors such as education, area of study, and employment history, rather than relying solely on traditional credit scores. This innovative approach enables banks to achieve higher approval rates and lower loss rates while providing a digital-first experience for customers. Upstart offers a variety of loan products, including personal loans, automotive loans, home equity lines of credit, and small dollar loans, catering to diverse consumer needs.

Upstart

Series A in 2013
Upstart is an online lending platform that utilizes artificial intelligence and machine learning to streamline the borrowing process and enhance credit assessment. Founded in 2012 and based in San Mateo, California, Upstart connects consumers with a network of AI-enabled bank partners, allowing for a more efficient lending experience. The platform evaluates potential borrowers using a proprietary underwriting model that considers factors such as education, area of study, and employment history, rather than relying solely on traditional credit scores. This innovative approach enables banks to achieve higher approval rates and lower loss rates while providing a digital-first experience for customers. Upstart offers a variety of loan products, including personal loans, automotive loans, home equity lines of credit, and small dollar loans, catering to diverse consumer needs.

Wallaby Financial

Seed Round in 2012
Wallaby Financial specializes in optimizing credit card usage to help consumers maximize their rewards and benefits. Utilizing the Wallaby Engine, the company provides various products through mobile applications for iPhone and Android, as well as a web-based app called WalletBoost. These tools assist users in selecting the best credit cards based on factors such as rewards, credit limits, statement due dates, and promotional offers. Additionally, Wallaby is in the process of developing the Wallaby Card, which aims to simplify the rewards process by consolidating benefits into a single card for easier management. Through its technology, Wallaby Financial effectively enhances users' payment experiences by delivering rewards and cash back on their credit card purchases.

BillGuard

Series B in 2011
BillGuard, Inc. is a personal finance company that specializes in developing a mobile application designed to enhance users' financial security and management. The app, available on both iOS and Android platforms, allows users to track their spending, monitor their credit for fraudulent activities, and receive alerts regarding potential identity theft. Key features include detailed spend analytics, credit score access, transaction maps, and alerts for data breaches. BillGuard utilizes a combination of crowdsourced feedback, data from regulatory bodies, and proprietary algorithms to highlight suspicious charges and transactions, ensuring users remain informed about their financial health. Founded in 2009 and initially known as CrowdSpot, the company was rebranded in 2010. It was later acquired by Prosper Marketplace in October 2015, solidifying its position in the personal finance sector.

Credit Karma

Series A in 2009
Credit Karma is a personal finance company founded in 2007 and headquartered in San Francisco, California. It aims to assist individuals in making informed financial decisions by providing free access to credit reports and personalized financial advisory services. With a membership base exceeding 100 million, Credit Karma offers various tools and recommendations that help users secure better loan deals, save money, and monitor their credit status. The company's mission is to empower people to understand their finances and enhance their financial well-being.

Mint

Series C in 2009
Mint is a self-hosted web analytics program designed for simplicity and ease of use. It provides a flexible dashboard that allows users to monitor key metrics such as visits, referrers, popular pages, and search queries at a glance. In addition to its analytics capabilities, Mint also offers a free online personal finance service that enables users to track their bank accounts, credit cards, investments, and loans through a single interface. This functionality allows clients to review their transactions and monitor their spending effectively, supporting them in managing and growing their financial resources.
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