General Atlantic

Beijing Harmay Lexiang Technology Co., Ltd. manufactures and sells cosmetics and skin care products. The company distributes skin and beauty care products of other brands, such as ICONIC LONDON, dermalogica, BOTANIST, and SG79|STHLM. It sells its products through its stores in Shanghai, Beijing, and Chengdu, China; and Hong Kong. Beijing Harmay Lexiang Technology Co., Ltd. was founded in 2013 and is based in Beijing, China.

Fresha is a SaaS-enabled marketplace platform for beauty and wellness industry. The platform takes the hassle out of running a business by managing appointment bookings, point-of-sale, customer records, human resources, inventory, and financial reporting. The consumer marketplace unlocks revenue potential for merchants by leveraging the power of online bookings and automated marketing through mobile apps and integrations to Instagram, Facebook and Google.

Buff City Soap is a manufacturer of plant-based, handmade personal care products, specializing in a range of offerings such as soap, foaming hand soap, face cream, eye cream, and lotion bars. The company emphasizes the use of natural ingredients, avoiding harsh chemicals and sulfates to deliver chemical-free and cruelty-free products. Buff City Soap aims to disrupt the retail beauty and consumer goods sectors by providing uniquely crafted items that appeal to customers seeking quality and sustainability at competitive prices.

Vegamour is a hair wellness company focused on promoting hair and scalp health through the use of sustainably harvested, plant-based ingredients. By integrating the latest advancements in molecular science, Vegamour formulates clean and clinically tested products that include hair serums, foams, shampoos, and other beauty items such as eyelash treatments and oils. The company's mission is to create a positive impact on both people's lives and the environment by providing natural and sustainable beauty solutions.

Beijing Harmay Lexiang Technology Co., Ltd. manufactures and sells cosmetics and skin care products. The company distributes skin and beauty care products of other brands, such as ICONIC LONDON, dermalogica, BOTANIST, and SG79|STHLM. It sells its products through its stores in Shanghai, Beijing, and Chengdu, China; and Hong Kong. Beijing Harmay Lexiang Technology Co., Ltd. was founded in 2013 and is based in Beijing, China.

FORMA is an incubator, accelerator, and curator of next-generation beauty brands launching as a multi-category platform. The company celebrates, supports, and seeks those changing the world through creative expression. Each brand in its portfolio is thoughtfully selected, acquired, or created because of the products it offers, the stories it tells, and the beauty it spreads. United by a shared call to create, Forma partners with inspiring founders to provide the resources, processes, and know-how to amplify their stories.

Morphe is a cosmetics company founded in 2008 in Los Angeles, aimed at providing high-quality makeup products at accessible prices. The brand caters primarily to women, offering a diverse range of products that includes makeup brushes, kits, lipsticks, eyeliners, eyeshadow palettes, makeup removers, and sponges. Morphe emphasizes the use of natural and safe ingredients in its products, ensuring that users can achieve an airbrushed finish while enhancing their overall makeup application experience. The brand has established itself as a favorite among artists and beauty enthusiasts, fostering a community where creativity and passion for beauty can flourish.

European Wax Center was established in 2004 by siblings David and Joshua Coba with the aim of providing a distinctive waxing experience for both women and men. The centers feature modern environments with private waxing suites and are staffed by professionally trained waxing experts dedicated to delivering exceptional service. European Wax Center operates as a franchisor, offering out-of-home waxing services and generating revenue from the sale of its proprietary wax. Notably, the first waxing service is complimentary for new clients, covering areas such as brows, underarms, and bikini lines for women, as well as nose, ears, and brows for men.

Too Faced Cosmetics, LLC manufactures and sells makeup, cosmetics, and beauty products for women in the United States and internationally. The company offers facial products that include foundations, highlighters, primers, bronzers, powders, blushes, concealers, contours, face palettes, and setting sprays; eye shadows, mascaras, eyeliners, brows, and eye shadow primers; lipsticks, melted lipsticks, lip plumpers, lip gloss, and lip primers. It sells its products and accessories online and through distribution partners. The company was founded in 1998 and is based in Irvine, California. As of December 19, 2016, Too Faced Cosmetics, LLC operates as a subsidiary of The Estée Lauder Companies Inc.

Too Faced Cosmetics, LLC manufactures and sells makeup, cosmetics, and beauty products for women in the United States and internationally. The company offers facial products that include foundations, highlighters, primers, bronzers, powders, blushes, concealers, contours, face palettes, and setting sprays; eye shadows, mascaras, eyeliners, brows, and eye shadow primers; lipsticks, melted lipsticks, lip plumpers, lip gloss, and lip primers. It sells its products and accessories online and through distribution partners. The company was founded in 1998 and is based in Irvine, California. As of December 19, 2016, Too Faced Cosmetics, LLC operates as a subsidiary of The Estée Lauder Companies Inc.

Jumei is a China-based online platform specializing in cosmetics and personal care products, catering primarily to women. As a pioneering business-to-consumer e-commerce site focused on the cosmetics sector, Jumei aims to capitalize on the growing demand for beauty products while minimizing competition with other retail markets. Since its inception, the platform has experienced significant growth, with monthly sales increasing from 100,000 Yuan to 500,000,000 Yuan within three years. Jumei offers a diverse range of products, featuring well-known brands such as Calvin Klein, Estee Lauder, Avon, and Elizabeth Arden. The company has attracted substantial venture capital from notable investors, including Alibaba and Sequoia Capital, and currently boasts nearly four million registered users. Founded by Chen Ou in Beijing, Jumei has established itself as a key player in the online beauty retail industry.