General Atlantic, established in 1980, is a global growth equity firm headquartered in New York, with additional offices across North America, Europe, Asia, and Latin America. The firm specializes in making large minority investments in growth-stage companies, focusing on sectors such as technology, consumer, financial services, and healthcare. General Atlantic employs a collaborative approach, combining sector-specific expertise, a long-term investment horizon, and a deep understanding of growth drivers to partner with exceptional management teams and build market-leading businesses worldwide.
Park Avenue Plaza, 55 East 52nd Street, 33rd Floor, New York, NY 10055, USA
Connor Antisdale
Principal, GA Credit
Max August
Senior Associate
Kara Barnett
Managing Director
Alexa Bartlett
Principal
Anish Batlaw
Operating Partner
Achim Berg
Operating Partner
Adam Berg
Operating Partner
Michael J. Bevan
Managing Director
Sharad Bhojnagarwala
Principal
Izkandar Bloy
Vice President
Matthew Bonanno
Managing Director, GA Credit
Wilson Bowen
Managing Director
David Buckley
Managing Director and Head of Growth Acceleration Group
Whitney Cacase
Vice President, Human Capital
Jessie Cai
Vice President
Gabriel Caillaux
Co-President, Managing Director, Head of Climate, Head of Business EMEA and Member of the Executive, Investment and Portfolio Committees
Frederico Carvalho
Operating Partner
Henri de Castries
Chairman, Europe
Rodrigo Catunda
Managing Director and Co-Head of Brazil Office
Chris Caulkin
Managing Director and Head of Technology for EMEA
Thomas Cefalu
Analyst
Luis Cervantes
Managing Director and Head of Mexico Office
Zeev Thepris Charaf
Vice President
Laura Chen
Vice President
Betty Chen
Senior Associate, BeyondNetZero Team
Andrew Crawford
Managing Director, Chairman of the Portfolio Committee and Global Head of Consumer
Alex Crisses
Managing Director, Global Head of New Investment Sourcing and Co-Head of Emerging Growth
Jason Currier
Vice President - FINANCE
Steven Denning
Chairman
Harrison DiGia
Vice President
Matthew Dorr
Principal
Mike Drittel
Vice President
Jonathan Durham
Managing Director and Global Head of Technology Buyouts
Mark F. Dzialga
Managing Director
Martin Escobari
Co-President, Managing Director and Head of Global Growth Equity
Oscar Fan
Managing Director and Head of Consumer for China
Andrew Ferrer
Managing Director
Christian Figge
Managing Director
Natasha Fowlie
Principal
Stas Futoransky
Principal, GA Credit
Roger Gao
Managing Director
Sofia Freyria
Vice President
Jon Gol
Principal, GA Credit
Michael Gosk
Managing Director, CFO
William Grabe
Managing Director
Fletcher Gregory
Principal
Sascha Guenther
Managing Director
Nadia Hadi
Vice President
Rhea Hamilton
Managing Director
Asher Hecht
Principal
Robert Hedlund
Managing Director of CA Credit
David Hodgson
Vice Chairman and Member of the Investment Team
Ingrid van der Hoorn
Vice President, Finance
Tom Hussey
Principal
Jeffrey Kaczmarski
Senior Associate
Melis Kahya
Managing Director and Head of Consumer for EMEA
Justin Kotzin
Managing Director - Head of Capital Markets
Mia Krishnamurthy
Analyst
John LaDien
Principal
Peter Lafer
Principal
Emmanuel Lagarrigue
Managing Director, BeyondNetZero
Samuel Lerer
Vice President
Anton Levy
Co-President, Managing Director, Member of the Investment Committee and Chairman of Global Technology Group
Tony Li
Principal
Victor Li
Managing Director
Hilary Lindemann
Principal
Simon Liu
Principal
Preston McKenzie
Operating Partner
Alok C. Misra
Operating Partner and COO India
Sandeep Naik
Managing Director, Member of the Management Committee and Head of Business, India and Southeast Asia
Joern Nikolay
Managing Director and Head of DACH
Raph Osnoss
Managing Director
Raphael Osnoss
Managing Director
Christian Osterland
Principal
Seckin Ozdamar
Principal, Growth Acceleration Group
Armaan Pai
Vice President
Andy Papadakos
Executive Vice President
Annie Paydar
Managing Director, Member of the Executive Committee and Global Head of Human Capital
Jason Pitts
Vice President
Nate Powell
Managing Director, GA Credit
Jordan Principe
Principal, GA Credit
Shantanu Rastogi
Managing Director and Head of India
Jon Michael Reese
Vice President
Kell Reilly
Managing Director
Gary Reiner
Operating Partner
Maria Ribeiro
Vice President
Luiz Ribeiro
Managing Director
Graham Robertson
Principal
Pierre Samec
Operating Partner
Ben Sherman
Principal
Paul Stamas
Managing Director and Global Head of Financial Services
Lefei Sun
Managing Director and Head of Healthcare for China
Justin Sunshine
Managing Director
David Swift
Managing Director, Head of Climate and Sustainability Strategies
Tanzeen M. Syed
Managing Director
Varun Talukdar
Principal
Victor Taslim
Vice President
Philipp Thun-Hohenstein
Principal
Graves Tompkins
Managing Director and COO
John Toriello
Managing Director and Global Head of Portfolio Management and Due Diligence
Ben Tour
Vice President
Vinay Trivedi
Principal and Investment Team
Javier Valenzuela
Senior Associate
Robbert Vorhoff
Managing Director and Global Head of Healthcare
Matthew Wachter
Associate
Joanne Wang
Associate
Ke Wei
Managing Director
Caroline Woodworth
Principal
Leo Wouters
Managing Director, Private Credit Strategy, GA Credit
Eric Zhang
Managing Director and Head of China
Christopher Apfel
Vice President
Ziyad Baeshen
Vice President
Anthony Costa
Vice President
Past deals in Beauty
Kayali
Private Equity Round in 2025
Kayali, established in 2018, is a Dubai-based luxury perfume manufacturer. Founded by Mona Kattan, the company specializes in crafting signature fragrances using premium ingredients, collaborating with renowned perfumers to create unique, long-lasting, and cruelty-free scents. Each fragrance is inspired by Middle Eastern heritage and tells a story through its intricate notes and jeweled bottles, reflecting true craftsmanship. Kayali's product range includes mists, perfumes, and body sprays.
Jüsto
Series C in 2024
Jüsto is an online grocery store chain that specializes in delivery-only services. It provides a broad selection of items including fruits, vegetables, meat products, beauty products, and household supplies directly to consumers' doorsteps. The company focuses on offering fresh and healthy food products at competitive prices through its user-friendly platform.
Augustinus Bader
Private Equity Round in 2022
Augustinus Bader is a health and beauty company based in London, England, founded in 2017. The company specializes in skincare and personal care products designed to improve quality of life. It offers a diverse range of items, including face lotion, body cream, eye night cream, and skin supplements. These products aim to help customers hydrate, nourish, and renew their complexion, promoting clear and healthy skin.
Buff City Soap
Private Equity Round in 2022
Buff City Soap is a manufacturer of plant-based, handmade personal care products, specializing in a range of offerings such as soap, foaming hand soap, face cream, eye cream, and lotion bars. The company emphasizes the use of natural ingredients, avoiding harsh chemicals and sulfates to deliver chemical-free and cruelty-free products. Buff City Soap aims to disrupt the retail beauty and consumer goods sectors by providing uniquely crafted items that appeal to customers seeking quality and sustainability at competitive prices.
Jüsto
Series B in 2022
Jüsto is an online grocery store chain that specializes in delivery-only services. It provides a broad selection of items including fruits, vegetables, meat products, beauty products, and household supplies directly to consumers' doorsteps. The company focuses on offering fresh and healthy food products at competitive prices through its user-friendly platform.
Harmay
Series D in 2022
Harmay is a retailer based in China that specializes in premium cosmetics and beauty products. The company focuses on contemporary fashion and aesthetics, aiming to convey the concept of beauty and an enriched lifestyle. Harmay offers a diverse range of well-known international cosmetics and skincare brands, alongside its own self-developed personal skincare products. By targeting urban dwellers, Harmay provides high-quality makeup and cosmetics that resonate with modern beauty standards.
Fresha
Series C in 2021
Fresha is an online booking and management platform tailored for beauty, wellness, and fitness businesses. It provides a marketplace where clients can discover, book, and pay for appointments at local establishments. The platform streamlines appointment scheduling, client management, and payment processing, allowing beauty and wellness professionals to efficiently manage their operations. In addition to handling online bookings, Fresha automates marketing, staffing, product inventory, and accounting tasks, enabling partner businesses to maximize their revenue potential. Through its user-friendly mobile applications, Fresha offers a convenient solution for both clients and service providers in the beauty and wellness sector.
Buff City Soap
Private Equity Round in 2021
Buff City Soap is a manufacturer of plant-based, handmade personal care products, specializing in a range of offerings such as soap, foaming hand soap, face cream, eye cream, and lotion bars. The company emphasizes the use of natural ingredients, avoiding harsh chemicals and sulfates to deliver chemical-free and cruelty-free products. Buff City Soap aims to disrupt the retail beauty and consumer goods sectors by providing uniquely crafted items that appeal to customers seeking quality and sustainability at competitive prices.
Vegamour
Private Equity Round in 2021
Vegamour is a hair wellness company focused on promoting hair and scalp health through the use of sustainably harvested, plant-based ingredients. By integrating the latest advancements in molecular science, Vegamour formulates clean and clinically tested products that include hair serums, foams, shampoos, and other beauty items such as eyelash treatments and oils. The company's mission is to create a positive impact on both people's lives and the environment by providing natural and sustainable beauty solutions.
Harmay
Private Equity Round in 2021
Harmay is a retailer based in China that specializes in premium cosmetics and beauty products. The company focuses on contemporary fashion and aesthetics, aiming to convey the concept of beauty and an enriched lifestyle. Harmay offers a diverse range of well-known international cosmetics and skincare brands, alongside its own self-developed personal skincare products. By targeting urban dwellers, Harmay provides high-quality makeup and cosmetics that resonate with modern beauty standards.
Jüsto
Series A in 2021
Jüsto is an online grocery store chain that specializes in delivery-only services. It provides a broad selection of items including fruits, vegetables, meat products, beauty products, and household supplies directly to consumers' doorsteps. The company focuses on offering fresh and healthy food products at competitive prices through its user-friendly platform.
FORMA Brands
Private Equity Round in 2019
FORMA Brands operates as an incubator, accelerator, and curator of innovative beauty brands, functioning as a multi-category platform. The company is dedicated to identifying and supporting brands that prioritize creative expression and positive impact. Each brand within FORMA's portfolio is carefully selected, acquired, or developed based on the quality of its products, the narratives it conveys, and the beauty it promotes. By collaborating with visionary founders, FORMA provides essential resources, expertise, and strategic support to enhance and amplify their brands' stories in the beauty industry.
Morphe
Acquisition in 2019
Morphe is a cosmetics company founded in 2008 in Los Angeles, aimed at providing high-quality makeup products at accessible prices. The brand caters primarily to women, offering a diverse range of products that includes makeup brushes, kits, lipsticks, eyeliners, eyeshadow palettes, makeup removers, and sponges. Morphe emphasizes the use of natural and safe ingredients in its products, ensuring that users can achieve an airbrushed finish while enhancing their overall makeup application experience. The brand has established itself as a favorite among artists and beauty enthusiasts, fostering a community where creativity and passion for beauty can flourish.
European Wax Center
Private Equity Round in 2018
European Wax Center, founded by siblings David and Joshua Coba in 2004, is a franchisor and operator specializing in out-of-home waxing services for both men and women. The company offers a unique waxing experience in a modern environment characterized by clean lines and private waxing suites. It employs professionally trained waxing experts dedicated to providing exceptional service. European Wax Center distinguishes itself by offering a complimentary first wax for new clients, covering areas such as brows, underarms, and bikini lines for women, as well as nose, ears, and brows for men. In addition to waxing services, the company generates revenue from the sale of its proprietary wax products.
Grupo Axo
Private Equity Round in 2017
Grupo Axo is a prominent multi-brand company in Mexico that specializes in apparel, footwear, beauty, accessories, and home furniture. With over 23 years of experience, the company serves as a strategic partner for global brands seeking to establish a presence in Latin America. Grupo Axo operates a diverse retail ecosystem that includes more than 3,100 points of sale in major department stores and over 500 retail locations in Mexico and Chile. Additionally, the company has developed robust e-commerce platforms that cater to both mono-brand and multi-brand markets. By integrating full-price and off-price retail formats, Grupo Axo provides customers with a comprehensive range of lifestyle products from internationally recognized brands.
Too Faced Cosmetics
Acquisition in 2015
Too Faced Cosmetics, LLC is a prominent manufacturer and retailer of cruelty-free makeup and beauty products for women, founded in 1998 and based in Irvine, California. The brand offers a wide range of products, including foundations, highlighters, bronzers, blushes, concealers, eye shadows, mascaras, lipsticks, and setting sprays. Too Faced is known for its innovative approach and playful branding, which resonates with consumers. The company sells its products both online and through various distribution partners, making its offerings accessible to a global audience. As of December 2016, Too Faced operates as a subsidiary of The Estée Lauder Companies Inc., further solidifying its position in the competitive beauty industry.
Gilt Groupe
Series F in 2015
Gilt Groupe is an online retail platform based in New York City that specializes in luxury goods. It offers a wide selection of merchandise, including fashion for men, women, and children, as well as home decor and unique experiences in select cities. The company provides clothing, shoes, and accessories for men, and a diverse range of products for women, including handbags, jewelry, watches, health and beauty items, and maternity wear. For children, Gilt Groupe features clothing, toys, books, and home essentials, while its home category includes furniture, bedding, decor, and kitchen products. Founded in 2007 by Alexandra Wilkis Wilson, Alexis Maybank, and others, Gilt Groupe operates as a subsidiary of Hudson's Bay Company since February 2016, focusing on delivering an accessible and streamlined shopping experience for luxury lifestyle brands.
Jumei
Private Equity Round in 2014
JuMei.com is a China-based online cosmetic shopping platform focused on make-up and skin-care brands. As a first vertical business-to-consumer website of cosmetics, it positions itself as a professional e-commerce website for women. It is focused on the potential cosmetics market, so that it can avoid conflicting with other business-to-consumer markets. Within three years, JuMei.com went from 100,000 Yuan in monthly sales to 500,000,000 Yuan. JuMei.com has raised venture funding from many investors, including angel investor Xu Xiaoping, Alibaba, and Sequoia Capital. Today, it has a product line-up that includes brands such as Calvin Klein, Estee Lauder, Avon, and Elizabeth Arden. The website currently has nearly four million registered users. JuMei.com was launched by Chen Ou, the creator of the gaming platform, Gerena. It is based in Beijing, China.
Tory Burch
Private Equity Round in 2013
Tory Burch LLC is an American lifestyle brand established in 2004, known for its luxury apparel and accessories designed for women. The company offers a diverse collection that includes ready-to-wear clothing, shoes, handbags, beauty products, and home goods. Its product range features dresses, skirts, tops, and various footwear styles, such as heels, flats, and boots, along with a variety of handbags and accessories like wallets, jewelry, and tech accessories. The brand's aesthetic blends classic and bohemian styles, which has attracted a global clientele. Tory Burch operates over 120 freestanding boutiques and has a significant presence in more than 3,000 department and specialty stores worldwide. Its online platform also plays a critical role in its retail strategy, showcasing not only the products but also original content through its blog. Known for its commitment to digital innovation, the company has expanded into new categories, including eyewear, fragrance, and timepieces, while also supporting women entrepreneurs through the Tory Burch Foundation. The brand is headquartered in New York, New York.
Gilt Groupe
Series E in 2011
Gilt Groupe is an online retail platform based in New York City that specializes in luxury goods. It offers a wide selection of merchandise, including fashion for men, women, and children, as well as home decor and unique experiences in select cities. The company provides clothing, shoes, and accessories for men, and a diverse range of products for women, including handbags, jewelry, watches, health and beauty items, and maternity wear. For children, Gilt Groupe features clothing, toys, books, and home essentials, while its home category includes furniture, bedding, decor, and kitchen products. Founded in 2007 by Alexandra Wilkis Wilson, Alexis Maybank, and others, Gilt Groupe operates as a subsidiary of Hudson's Bay Company since February 2016, focusing on delivering an accessible and streamlined shopping experience for luxury lifestyle brands.
Privalia
Private Equity Round in 2011
Privalia is an e-commerce platform that specializes in the sale of fashion and household products. Founded in 2006 by Jose Manuel Villanueva and Lucas Carne, the company operates from Barcelona, Spain, with an additional office in Sao Paulo, Brazil. The website allows customers to search for items based on brand name or product type, offering a diverse range of clothing for men, women, and children, including tops, jackets, shoes, and accessories. In addition to fashion, Privalia features a selection of home and décor items such as kitchenware, furniture, textiles, electronics, and leisure goods. The platform showcases products from various well-known brands, enhancing its appeal to consumers seeking quality merchandise at competitive prices.
Privalia
Series E in 2010
Privalia is an e-commerce platform that specializes in the sale of fashion and household products. Founded in 2006 by Jose Manuel Villanueva and Lucas Carne, the company operates from Barcelona, Spain, with an additional office in Sao Paulo, Brazil. The website allows customers to search for items based on brand name or product type, offering a diverse range of clothing for men, women, and children, including tops, jackets, shoes, and accessories. In addition to fashion, Privalia features a selection of home and décor items such as kitchenware, furniture, textiles, electronics, and leisure goods. The platform showcases products from various well-known brands, enhancing its appeal to consumers seeking quality merchandise at competitive prices.
Gilt Groupe
Series B in 2010
Gilt Groupe is an online retail platform based in New York City that specializes in luxury goods. It offers a wide selection of merchandise, including fashion for men, women, and children, as well as home decor and unique experiences in select cities. The company provides clothing, shoes, and accessories for men, and a diverse range of products for women, including handbags, jewelry, watches, health and beauty items, and maternity wear. For children, Gilt Groupe features clothing, toys, books, and home essentials, while its home category includes furniture, bedding, decor, and kitchen products. Founded in 2007 by Alexandra Wilkis Wilson, Alexis Maybank, and others, Gilt Groupe operates as a subsidiary of Hudson's Bay Company since February 2016, focusing on delivering an accessible and streamlined shopping experience for luxury lifestyle brands.
Gilt Groupe
Series B in 2009
Gilt Groupe is an online retail platform based in New York City that specializes in luxury goods. It offers a wide selection of merchandise, including fashion for men, women, and children, as well as home decor and unique experiences in select cities. The company provides clothing, shoes, and accessories for men, and a diverse range of products for women, including handbags, jewelry, watches, health and beauty items, and maternity wear. For children, Gilt Groupe features clothing, toys, books, and home essentials, while its home category includes furniture, bedding, decor, and kitchen products. Founded in 2007 by Alexandra Wilkis Wilson, Alexis Maybank, and others, Gilt Groupe operates as a subsidiary of Hudson's Bay Company since February 2016, focusing on delivering an accessible and streamlined shopping experience for luxury lifestyle brands.
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