General Atlantic

Kayali, established in 2018, is a Dubai-based luxury perfume manufacturer. Founded by Mona Kattan, the company specializes in crafting signature fragrances using premium ingredients, collaborating with renowned perfumers to create unique, long-lasting, and cruelty-free scents. Each fragrance is inspired by Middle Eastern heritage and tells a story through its intricate notes and jeweled bottles, reflecting true craftsmanship. Kayali's product range includes mists, perfumes, and body sprays.

Augustinus Bader is a health and beauty company based in London, England, founded in 2017. The company specializes in skincare and personal care products designed to improve quality of life. It offers a diverse range of items, including face lotion, body cream, eye night cream, and skin supplements. These products aim to help customers hydrate, nourish, and renew their complexion, promoting clear and healthy skin.

Buff City Soap is a manufacturer of plant-based, handmade personal care products, specializing in a range of offerings such as soap, foaming hand soap, face cream, eye cream, and lotion bars. The company emphasizes the use of natural ingredients, avoiding harsh chemicals and sulfates to deliver chemical-free and cruelty-free products. Buff City Soap aims to disrupt the retail beauty and consumer goods sectors by providing uniquely crafted items that appeal to customers seeking quality and sustainability at competitive prices.

Harmay is a retailer based in China that specializes in premium cosmetics and beauty products. The company focuses on contemporary fashion and aesthetics, aiming to convey the concept of beauty and an enriched lifestyle. Harmay offers a diverse range of well-known international cosmetics and skincare brands, alongside its own self-developed personal skincare products. By targeting urban dwellers, Harmay provides high-quality makeup and cosmetics that resonate with modern beauty standards.

Buff City Soap is a manufacturer of plant-based, handmade personal care products, specializing in a range of offerings such as soap, foaming hand soap, face cream, eye cream, and lotion bars. The company emphasizes the use of natural ingredients, avoiding harsh chemicals and sulfates to deliver chemical-free and cruelty-free products. Buff City Soap aims to disrupt the retail beauty and consumer goods sectors by providing uniquely crafted items that appeal to customers seeking quality and sustainability at competitive prices.

Vegamour is a hair wellness company focused on promoting hair and scalp health through the use of sustainably harvested, plant-based ingredients. By integrating the latest advancements in molecular science, Vegamour formulates clean and clinically tested products that include hair serums, foams, shampoos, and other beauty items such as eyelash treatments and oils. The company's mission is to create a positive impact on both people's lives and the environment by providing natural and sustainable beauty solutions.

Harmay is a retailer based in China that specializes in premium cosmetics and beauty products. The company focuses on contemporary fashion and aesthetics, aiming to convey the concept of beauty and an enriched lifestyle. Harmay offers a diverse range of well-known international cosmetics and skincare brands, alongside its own self-developed personal skincare products. By targeting urban dwellers, Harmay provides high-quality makeup and cosmetics that resonate with modern beauty standards.

FORMA Brands operates as an incubator, accelerator, and curator of innovative beauty brands, functioning as a multi-category platform. The company is dedicated to identifying and supporting brands that prioritize creative expression and positive impact. Each brand within FORMA's portfolio is carefully selected, acquired, or developed based on the quality of its products, the narratives it conveys, and the beauty it promotes. By collaborating with visionary founders, FORMA provides essential resources, expertise, and strategic support to enhance and amplify their brands' stories in the beauty industry.

Morphe is a cosmetics company founded in 2008 in Los Angeles, aimed at providing high-quality makeup products at accessible prices. The brand caters primarily to women, offering a diverse range of products that includes makeup brushes, kits, lipsticks, eyeliners, eyeshadow palettes, makeup removers, and sponges. Morphe emphasizes the use of natural and safe ingredients in its products, ensuring that users can achieve an airbrushed finish while enhancing their overall makeup application experience. The brand has established itself as a favorite among artists and beauty enthusiasts, fostering a community where creativity and passion for beauty can flourish.

European Wax Center, founded by siblings David and Joshua Coba in 2004, is a franchisor and operator specializing in out-of-home waxing services for both men and women. The company offers a unique waxing experience in a modern environment characterized by clean lines and private waxing suites. It employs professionally trained waxing experts dedicated to providing exceptional service. European Wax Center distinguishes itself by offering a complimentary first wax for new clients, covering areas such as brows, underarms, and bikini lines for women, as well as nose, ears, and brows for men. In addition to waxing services, the company generates revenue from the sale of its proprietary wax products.

Too Faced Cosmetics, LLC is a prominent manufacturer and retailer of cruelty-free makeup and beauty products for women, founded in 1998 and based in Irvine, California. The brand offers a wide range of products, including foundations, highlighters, bronzers, blushes, concealers, eye shadows, mascaras, lipsticks, and setting sprays. Too Faced is known for its innovative approach and playful branding, which resonates with consumers. The company sells its products both online and through various distribution partners, making its offerings accessible to a global audience. As of December 2016, Too Faced operates as a subsidiary of The Estée Lauder Companies Inc., further solidifying its position in the competitive beauty industry.

JuMei.com is a China-based online cosmetic shopping platform focused on make-up and skin-care brands. As a first vertical business-to-consumer website of cosmetics, it positions itself as a professional e-commerce website for women. It is focused on the potential cosmetics market, so that it can avoid conflicting with other business-to-consumer markets. Within three years, JuMei.com went from 100,000 Yuan in monthly sales to 500,000,000 Yuan. JuMei.com has raised venture funding from many investors, including angel investor Xu Xiaoping, Alibaba, and Sequoia Capital. Today, it has a product line-up that includes brands such as Calvin Klein, Estee Lauder, Avon, and Elizabeth Arden. The website currently has nearly four million registered users. JuMei.com was launched by Chen Ou, the creator of the gaming platform, Gerena. It is based in Beijing, China.

Tory Burch LLC is an American lifestyle brand established in 2004, known for its luxury apparel and accessories designed for women. The company offers a diverse collection that includes ready-to-wear clothing, shoes, handbags, beauty products, and home goods. Its product range features dresses, skirts, tops, and various footwear styles, such as heels, flats, and boots, along with a variety of handbags and accessories like wallets, jewelry, and tech accessories. The brand's aesthetic blends classic and bohemian styles, which has attracted a global clientele. Tory Burch operates over 120 freestanding boutiques and has a significant presence in more than 3,000 department and specialty stores worldwide. Its online platform also plays a critical role in its retail strategy, showcasing not only the products but also original content through its blog. Known for its commitment to digital innovation, the company has expanded into new categories, including eyewear, fragrance, and timepieces, while also supporting women entrepreneurs through the Tory Burch Foundation. The brand is headquartered in New York, New York.