General Atlantic

Kayali, established in 2018, is a Dubai-based luxury perfume manufacturer. Founded by Mona Kattan, the company specializes in crafting signature fragrances using premium ingredients, collaborating with renowned perfumers to create unique, long-lasting, and cruelty-free scents. Each fragrance is inspired by Middle Eastern heritage and tells a story through its intricate notes and jeweled bottles, reflecting the brand's commitment to craftsmanship and quality.

Founded in London in 2017, Augustinus Bader is a health and beauty company specializing in skincare and personal care products. Its range includes face lotion, body cream, eye night cream, skin supplements, and other related products designed to hydrate, nourish, and renew the complexion.

Buff City Soap is a manufacturer of plant-based, handmade soaps and bath products designed for personal use. The company offers a diverse range of items, including traditional soap, foaming hand soap, face cream, eye cream, and lotion bars. Buff City Soap distinguishes itself by formulating its products without harsh chemicals or sulfates, ensuring that they are both chemical-free and cruelty-free. By focusing on unique and appealing scents, the company aims to disrupt the retail beauty and consumer goods sectors while providing customers with high-quality products at competitive prices.

Harmay is a retailer based in China that specializes in premium cosmetics and beauty products, emphasizing contemporary fashion and aesthetics. The company offers a curated selection of well-known international cosmetics and skincare brands alongside its own self-developed skincare products. By focusing on high-quality, modern makeup and beauty solutions, Harmay aims to cater to urban consumers seeking both established and unique beauty offerings, promoting the idea of beauty and a beautiful lifestyle.

Buff City Soap is a manufacturer of plant-based, handmade soaps and bath products designed for personal use. The company offers a diverse range of items, including traditional soap, foaming hand soap, face cream, eye cream, and lotion bars. Buff City Soap distinguishes itself by formulating its products without harsh chemicals or sulfates, ensuring that they are both chemical-free and cruelty-free. By focusing on unique and appealing scents, the company aims to disrupt the retail beauty and consumer goods sectors while providing customers with high-quality products at competitive prices.

Vegamour is a hair wellness company focused on promoting hair and scalp health through the use of sustainably harvested, plant-based ingredients and the latest advancements in molecular science. The company develops clean, clinically tested formulas that include a range of products such as hair serums, foams, shampoos, and eyelash enhancements. By prioritizing natural and sustainable beauty solutions, Vegamour aims to positively impact both individuals and the environment.

Harmay is a retailer based in China that specializes in premium cosmetics and beauty products, emphasizing contemporary fashion and aesthetics. The company offers a curated selection of well-known international cosmetics and skincare brands alongside its own self-developed skincare products. By focusing on high-quality, modern makeup and beauty solutions, Harmay aims to cater to urban consumers seeking both established and unique beauty offerings, promoting the idea of beauty and a beautiful lifestyle.

FORMA Brands operates as an incubator, accelerator, and curator of innovative beauty brands, functioning as a multi-category platform. The company is dedicated to identifying and supporting brands that prioritize creative expression and positive impact. Each brand within FORMA's portfolio is carefully selected, acquired, or developed based on the quality of its products, the narratives it conveys, and the beauty it promotes. By collaborating with visionary founders, FORMA provides essential resources, expertise, and strategic support to enhance and amplify their brands' stories in the beauty industry.

Morphe is a cosmetics company established in 2008 in Los Angeles, founded to cater to artists and influencers in the beauty industry. The brand aims to provide affordable yet high-quality makeup products that empower creativity and self-expression among users. Morphe offers a diverse range of cosmetics, including makeup brushes, kits, lipsticks, eyeliners, and eyeshadow palettes, all crafted from natural and safe ingredients. These products are designed to enhance the makeup application process, allowing users to achieve a polished and airbrushed finish. Morphe targets women seeking innovative beauty solutions without compromising on quality or affordability.

European Wax Center is a franchisor and operator of professional waxing services, offering Brazilian, brow, body and facial waxing, as well as eyelash tinting and laser hair removal, with a focus on private waxing suites within a modern setting and a trained, professional staff. Founded in 2004 by siblings David and Joshua Coba, the company emphasizes a premium waxing experience and scalable franchise model across its locations.

Too Faced Cosmetics, LLC is a prominent manufacturer and retailer of makeup and beauty products aimed primarily at women. Established in 1998 and based in Irvine, California, the company offers a diverse range of cosmetics, including facial products like foundations, highlighters, and setting sprays; eye products such as eyeshadows, mascaras, and eyeliners; and lip products including lipsticks and glosses. Known for its innovative and cruelty-free approach, Too Faced has garnered a loyal following in the beauty industry. The company markets its products through various distribution partners and online platforms. As of December 2016, Too Faced operates as a subsidiary of The Estée Lauder Companies Inc.

Jumei is a China-based online platform specializing in cosmetics and personal care products, catering primarily to women. As a pioneering business-to-consumer e-commerce site focused on the cosmetics sector, Jumei aims to capitalize on the growing demand for beauty products while minimizing competition with other retail markets. Since its inception, the platform has experienced significant growth, with monthly sales increasing from 100,000 Yuan to 500,000,000 Yuan within three years. Jumei offers a diverse range of products, featuring well-known brands such as Calvin Klein, Estee Lauder, Avon, and Elizabeth Arden. The company has attracted substantial venture capital from notable investors, including Alibaba and Sequoia Capital, and currently boasts nearly four million registered users. Founded by Chen Ou in Beijing, Jumei has established itself as a key player in the online beauty retail industry.