HockeyStack
Seed Round in 2023
HockeyStack offers a unified analytics platform for B2B companies. It integrates data from marketing, sales, and product sources to provide a holistic view of customer interactions. This enables businesses to optimize campaigns, identify effective channels, and accurately attribute revenue.
Modyfi is an image editing platform that leverages artificial intelligence to enable real-time, multi-user collaboration on photo editing. It provides AI-native design tools, supports commenting and markups, includes integrated video chat, and centralizes projects and resources to streamline feedback and progress sharing within teams.
Athletes First
Private Equity Round in 2023
Athletes First is a comprehensive agency representing National Football League players, coaches, professional baseball players, and other elite athletes. They specialize in contract negotiations, marketing endorsements, and career guidance.
Modyfi
Venture Round in 2022
Modyfi is an image editing platform that leverages artificial intelligence to enable real-time, multi-user collaboration on photo editing. It provides AI-native design tools, supports commenting and markups, includes integrated video chat, and centralizes projects and resources to streamline feedback and progress sharing within teams.
Mercantile
Venture Round in 2022
Mercantile provides credit card services and related financial products for small and medium-sized businesses. The company offers a premium credit card program designed to monetize client payables and create a high-margin revenue stream for client organizations, helping them compete with larger firms in markets dominated by big companies and improve their resilience.
Modyfi
Pre Seed Round in 2021
Modyfi is an image editing platform that leverages artificial intelligence to enable real-time, multi-user collaboration on photo editing. It provides AI-native design tools, supports commenting and markups, includes integrated video chat, and centralizes projects and resources to streamline feedback and progress sharing within teams.
Octane AI
Venture Round in 2021
Octane AI, Inc. is a developer of a conversational marketing automation platform tailored for e-commerce businesses. Founded in 2016 and based in Irvine, California, the company provides tools for merchants to create engaging quizzes, collect data, and automate customer interactions through personalized Facebook Messenger and SMS. Its platform supports chatbot creation, allowing users to integrate various content types, manage customer service, and enhance product visibility. Trusted by over 1,000 Shopify and Shopify Plus brands, Octane AI empowers merchants to connect with customers effectively, personalize their buying journey, and boost retention rates. The company operates on a fully remote model, employing a diverse team across more than ten countries, and is backed by prominent Silicon Valley investors.
Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, the company redefines direct mail and promotional gifting through its scalable and sustainable approach to account-based marketing. Alyce's platform leverages social data to recommend ideal gifts, simplifying the process of sending personalized gifts to clients and prospects. It handles everything from order and shipping to reporting, facilitating one-to-one gifting and large-scale campaigns. This innovative platform aims to foster genuine relationships in the B2B space, providing measurable outcomes that significantly enhance account engagement and sales pipeline performance compared to traditional methods.
Signal Advisors
Series A in 2020
Signal Advisors, established in 2018 and headquartered in Detroit, Michigan, is an insurance marketing organization that operates a tech-enabled platform for independent financial advisors. The company specializes in the distribution of life insurance and annuity products, streamlining processes such as licensing, contracting, new business submission, case design, marketing analytics, and compliance. Notably, Signal Advisors facilitates swift commission payments, within one day of application submission, at no additional cost to agents. By combining industry expertise, technology, and efficient processes, the company aims to empower financial advisors to grow and scale their businesses effectively.
Octane AI
Venture Round in 2020
Octane AI, Inc. is a developer of a conversational marketing automation platform tailored for e-commerce businesses. Founded in 2016 and based in Irvine, California, the company provides tools for merchants to create engaging quizzes, collect data, and automate customer interactions through personalized Facebook Messenger and SMS. Its platform supports chatbot creation, allowing users to integrate various content types, manage customer service, and enhance product visibility. Trusted by over 1,000 Shopify and Shopify Plus brands, Octane AI empowers merchants to connect with customers effectively, personalize their buying journey, and boost retention rates. The company operates on a fully remote model, employing a diverse team across more than ten countries, and is backed by prominent Silicon Valley investors.
Signal Advisors
Seed Round in 2020
Signal Advisors, established in 2018 and headquartered in Detroit, Michigan, is an insurance marketing organization that operates a tech-enabled platform for independent financial advisors. The company specializes in the distribution of life insurance and annuity products, streamlining processes such as licensing, contracting, new business submission, case design, marketing analytics, and compliance. Notably, Signal Advisors facilitates swift commission payments, within one day of application submission, at no additional cost to agents. By combining industry expertise, technology, and efficient processes, the company aims to empower financial advisors to grow and scale their businesses effectively.
Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, the company redefines direct mail and promotional gifting through its scalable and sustainable approach to account-based marketing. Alyce's platform leverages social data to recommend ideal gifts, simplifying the process of sending personalized gifts to clients and prospects. It handles everything from order and shipping to reporting, facilitating one-to-one gifting and large-scale campaigns. This innovative platform aims to foster genuine relationships in the B2B space, providing measurable outcomes that significantly enhance account engagement and sales pipeline performance compared to traditional methods.
Founded in 2014, Singular operates a SaaS-based mobile marketing platform that unifies, analyzes, and optimizes various marketing channels through a single dashboard. Its platform provides unified reporting, workflow automation, predictive insights, and creative optimization services, enabling businesses to measure and improve the impact of user acquisition and engagement efforts.
Custora is a leader in advanced customer analytics tailored for the retail sector. The company offers a Customer Intelligence Platform that equips marketing professionals with essential insights to drive immediate results while fostering long-term profitable growth. By compiling comprehensive customer profiles and employing predictive analytics, Custora identifies critical customer segments and journeys. The platform also provides prescriptive recommendations aimed at enhancing customer lifetime value, addressing the daily challenges faced by marketing leaders. Through its data-driven approach, Custora enables brands to understand customer behavior better and develop strategic marketing programs that facilitate more relevant and effective communication with their audiences.
Drift is a revenue acceleration platform that leverages conversational marketing and sales techniques to enhance business growth and customer lifetime value. The platform is utilized by over 50,000 companies to synchronize sales and marketing efforts, providing a cohesive customer experience. Drift enables businesses to engage website visitors in real-time through the use of bots and artificial intelligence, facilitating live chat sessions that gather immediate customer feedback. This functionality allows clients to convert website traffic into qualified sales meetings, streamline the sales cycle, and create a contemporary buying experience for potential customers.
Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, the company redefines direct mail and promotional gifting through its scalable and sustainable approach to account-based marketing. Alyce's platform leverages social data to recommend ideal gifts, simplifying the process of sending personalized gifts to clients and prospects. It handles everything from order and shipping to reporting, facilitating one-to-one gifting and large-scale campaigns. This innovative platform aims to foster genuine relationships in the B2B space, providing measurable outcomes that significantly enhance account engagement and sales pipeline performance compared to traditional methods.
Drift is a revenue acceleration platform that leverages conversational marketing and sales techniques to enhance business growth and customer lifetime value. The platform is utilized by over 50,000 companies to synchronize sales and marketing efforts, providing a cohesive customer experience. Drift enables businesses to engage website visitors in real-time through the use of bots and artificial intelligence, facilitating live chat sessions that gather immediate customer feedback. This functionality allows clients to convert website traffic into qualified sales meetings, streamline the sales cycle, and create a contemporary buying experience for potential customers.
Beyond One
Convertible Note in 2017
Beyond One, an AR tech startup, is bringing people together by developing cutting edge Augmented Reality software for mobile devices and researching AR consumer content. Beyond One offers mobile AR content development and consulting services. We create mobile apps that advertise a brand’s product via interactive 3D product placement in Augmented Reality. Our advertisement strategy enables brands to reach highly targeted audiences through content relevancy and interactive gameplay, thus yielding higher customer conversions. We work with brands to create a marketing strategy, develop the AR app in house, and deploy it through the brand’s marketing networks.
Beyond One created the Local Position Sync (LPS) system, which enables several people to see and interact with virtual objects in AR at the same time. Through LPS, Beyond One has conducted research on AR consumer content development to identify compelling use-cases for mobile AR.
Bustle Digital Group
Series D in 2017
Bustle Digital Group is a media company based in New York, founded in 2013, that focuses on shaping culture through a diverse portfolio of digital and experiential brands. The company operates Bustle, a platform dedicated to providing news, entertainment, lifestyle, and fashion content tailored for young readers. Bustle aims to redefine women's interests by offering a wide array of topics that resonate with its audience, including news, celebrity culture, politics, and beauty. Through its engaging and accessible content, Bustle Digital Group ensures that readers can find everything they want to know in one place, keeping them informed and entertained.
Founded in 2014, Singular operates a SaaS-based mobile marketing platform that unifies, analyzes, and optimizes various marketing channels through a single dashboard. Its platform provides unified reporting, workflow automation, predictive insights, and creative optimization services, enabling businesses to measure and improve the impact of user acquisition and engagement efforts.
Octane AI
Seed Round in 2016
Octane AI, Inc. is a developer of a conversational marketing automation platform tailored for e-commerce businesses. Founded in 2016 and based in Irvine, California, the company provides tools for merchants to create engaging quizzes, collect data, and automate customer interactions through personalized Facebook Messenger and SMS. Its platform supports chatbot creation, allowing users to integrate various content types, manage customer service, and enhance product visibility. Trusted by over 1,000 Shopify and Shopify Plus brands, Octane AI empowers merchants to connect with customers effectively, personalize their buying journey, and boost retention rates. The company operates on a fully remote model, employing a diverse team across more than ten countries, and is backed by prominent Silicon Valley investors.
Bustle Digital Group
Series C in 2016
Bustle Digital Group is a media company based in New York, founded in 2013, that focuses on shaping culture through a diverse portfolio of digital and experiential brands. The company operates Bustle, a platform dedicated to providing news, entertainment, lifestyle, and fashion content tailored for young readers. Bustle aims to redefine women's interests by offering a wide array of topics that resonate with its audience, including news, celebrity culture, politics, and beauty. Through its engaging and accessible content, Bustle Digital Group ensures that readers can find everything they want to know in one place, keeping them informed and entertained.
Cricket's Circle
Seed Round in 2015
Cricket's Circle, Inc. is a retail company based in New York that operates an online platform dedicated to expectant and new parents. Founded in 2014, the company offers a wide range of product recommendations and useful information related to baby care. Its offerings include essential items across various categories such as bath and skin care, diapering, feeding, health and safety, nursery products, and toys. Additionally, Cricket's Circle provides a shoppable solution and a baby gift registry, utilizing personalized content and data to enhance the shopping experience for mothers. By focusing on both e-commerce and content, the company aims to support parents in making informed choices for their children.
Drift is a revenue acceleration platform that leverages conversational marketing and sales techniques to enhance business growth and customer lifetime value. The platform is utilized by over 50,000 companies to synchronize sales and marketing efforts, providing a cohesive customer experience. Drift enables businesses to engage website visitors in real-time through the use of bots and artificial intelligence, facilitating live chat sessions that gather immediate customer feedback. This functionality allows clients to convert website traffic into qualified sales meetings, streamline the sales cycle, and create a contemporary buying experience for potential customers.
Bustle Digital Group
Series B in 2014
Bustle Digital Group is a media company based in New York, founded in 2013, that focuses on shaping culture through a diverse portfolio of digital and experiential brands. The company operates Bustle, a platform dedicated to providing news, entertainment, lifestyle, and fashion content tailored for young readers. Bustle aims to redefine women's interests by offering a wide array of topics that resonate with its audience, including news, celebrity culture, politics, and beauty. Through its engaging and accessible content, Bustle Digital Group ensures that readers can find everything they want to know in one place, keeping them informed and entertained.
Shareaholic
Series A in 2014
Founded in 2008, Shareaholic provides a content amplification platform that helps marketers, publishers, and site owners increase engagement by personalizing how relevant content is discovered, consumed, shared, and promoted. Its platform serves over 300,000 websites worldwide.
Singular
Seed Round in 2014
Founded in 2014, Singular operates a SaaS-based mobile marketing platform that unifies, analyzes, and optimizes various marketing channels through a single dashboard. Its platform provides unified reporting, workflow automation, predictive insights, and creative optimization services, enabling businesses to measure and improve the impact of user acquisition and engagement efforts.
Chloe + Isabel
Series C in 2014
Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity in the direct sales model.
L2, Inc., founded in 2010, is a business intelligence service based in New York that specializes in benchmarking the digital competence of consumer brands. The company provides subscription-based research services, including the Digital IQ Index, which evaluates brands' digital strengths and weaknesses across various dimensions such as website performance, e-commerce, digital marketing, social media, and mobile platforms. L2's research covers multiple industry verticals globally, assisting executives in developing strategic plans for their brands. The company operates as a subsidiary of Gartner, Inc., and tracks over 5,000 global brands, working with some of the largest and most iconic enterprises across prestige and consumer sectors.
flok LTD is a customer engagement and loyalty platform that enables consumers to access loyalty plans and rewards from various vendors through a mobile application available on iOS and Android. Originally launched in 2011 as a digital punch card app, flok has since expanded its offerings to include a comprehensive suite of customer communication tools, such as chatbots, AI-assisted chat, automated messaging, and CRM services. The platform serves a diverse range of industries, including food and drink, beauty, retail, health and fitness, entertainment, and services. Headquartered in New York City, with an additional office in Tel Aviv, flok collaborates with partners that range from major retailers to small businesses across multiple countries. The company, formerly known as LoyalBlocks Ltd, was incorporated in 2008 and has operated as a subsidiary of Wix.com Ltd since 2017.
Toro, founded in March 2012 and based in San Francisco, California, is a company that specializes in providing marketing services for app developers. Established by former developers and product managers from popular social games, Toro focuses on equipping app companies with essential tools for mobile marketing. The company's mission is to democratize access to effective marketing strategies, thereby enabling developers to optimize their campaign setups. Toro's marketing plans are primarily executed through the Facebook advertising platform, ensuring that clients can leverage one of the largest social media networks to reach their target audience effectively.
Swoop
Venture Round in 2012
Swoop.com, Inc. specializes in artificial intelligence and machine learning solutions tailored for the biotech and pharmaceutical sectors. The company offers a range of services, including patient finding, market segmentation, KOL mapping, and digital messaging, aimed at helping clients understand and engage their target populations effectively. By leveraging a tokenized data pool of de-identified patients and employing advanced data analytics, Swoop enables pharmaceutical companies to optimize their marketing strategies and improve patient outcomes. Founded in 2011 and based in Cambridge, Massachusetts, Swoop operates as a subsidiary of W2O Group, focusing on delivering insights that facilitate precision healthcare marketing and enhance patient education regarding treatments and disease management.
Swirl Networks
Series A in 2012
Swirl is a provider of an in-store mobile marketing platform aimed at helping retailers enhance consumer engagement during the shopping experience. The company utilizes proprietary micro-location technology to deliver targeted messages, content, and offers to shoppers' smartphones based on their specific locations within the store. By integrating patent-pending indoor location beacons with cloud-based marketing campaign management services, Swirl enables retailers to create a personalized in-store mobile experience. Additionally, their software development kit allows retailers to incorporate these capabilities into existing mobile applications, ultimately increasing store traffic, customer engagement, and sales conversions.
Shareaholic
Series A in 2012
Founded in 2008, Shareaholic provides a content amplification platform that helps marketers, publishers, and site owners increase engagement by personalizing how relevant content is discovered, consumed, shared, and promoted. Its platform serves over 300,000 websites worldwide.
Locu is a platform that assists local businesses in managing and publishing their listings and offerings online. By allowing businesses to input essential information such as street address, phone number, hours of operation, and service menus, Locu ensures that they are easily discoverable by over 200 million potential customers. The platform simplifies the process of updating business information, enabling users to make changes in one central location. These updates are then disseminated in real-time to various partner sites, including Yelp, Foursquare, OpenTable, YP, TripAdvisor, and Facebook. This streamlined approach helps businesses maintain accurate and consistent online presence without the need to individually manage multiple listings across different platforms.
Plyfe, Inc. is a marketing technology company based in New York City, founded in 2011. The company specializes in providing an automated marketing platform that transforms content into interactive experiences through the use of engaging mechanics such as games and rewards. Plyfe's platform enables brands, agencies, and publishers to create personalized campaigns that engage audiences across various digital touchpoints, including mobile web, social media, and email. Users can participate in campaigns by selecting interactive cards from Plyfe's catalog, uploading multimedia content, and accessing audience data to enhance their marketing efforts. By allowing consumers to engage in activities such as answering trivia questions or watching videos for the chance to win prizes, Plyfe aims to make online and mobile interactions more social and rewarding. In 2018, Plyfe was acquired by Tatango, Inc.
flok
Venture Round in 2012
flok LTD is a customer engagement and loyalty platform that enables consumers to access loyalty plans and rewards from various vendors through a mobile application available on iOS and Android. Originally launched in 2011 as a digital punch card app, flok has since expanded its offerings to include a comprehensive suite of customer communication tools, such as chatbots, AI-assisted chat, automated messaging, and CRM services. The platform serves a diverse range of industries, including food and drink, beauty, retail, health and fitness, entertainment, and services. Headquartered in New York City, with an additional office in Tel Aviv, flok collaborates with partners that range from major retailers to small businesses across multiple countries. The company, formerly known as LoyalBlocks Ltd, was incorporated in 2008 and has operated as a subsidiary of Wix.com Ltd since 2017.
Chloe + Isabel
Series A in 2011
Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity in the direct sales model.
Shareaholic
Seed Round in 2011
Founded in 2008, Shareaholic provides a content amplification platform that helps marketers, publishers, and site owners increase engagement by personalizing how relevant content is discovered, consumed, shared, and promoted. Its platform serves over 300,000 websites worldwide.
Vitrue is a provider of social media marketing solutions designed for marketers, agencies, and publishers. The company offers a comprehensive cloud-based platform that enables brands to effectively manage their social marketing efforts across various networks, including Facebook, Twitter, Google+, and YouTube. Vitrue's award-winning Social Relationship Management (SRM) platform supports over one billion social connections globally, managing more than 4,500 social accounts in over 100 countries. Its services include promotional programs, branded community development, and syndicated brand applications, along with centralized data and member management, strategic consultation, and event marketing integration. Vitrue aims to maximize the marketing potential of social media for its clients while ensuring security and scalability in its operations.
Friendbuy
Seed Round in 2010
Friendbuy, Inc. is a Santa Monica-based company that provides an online platform designed to facilitate customer referral programs for e-commerce businesses. Established in 2009, the company offers a software-as-a-service (SaaS) solution that enables retailers to create and manage referral marketing campaigns, allowing customers to share their favorite products with friends and receive rewards for their referrals. Friendbuy's platform features real-time analytics and customizable templates, empowering brands to optimize their marketing efforts and enhance customer loyalty. The company serves a diverse clientele that includes both innovative startups and established Fortune 100 companies, helping them to scale customer acquisition and increase brand awareness effectively.
ScanScout
Series B in 2009
ScanScout is a leading online video advertising network that connects major advertisers with publishers to enhance video advertising opportunities. By partnering with publishers, ScanScout enables them to generate significant revenue from their video content while ensuring a user-friendly monetization process. For advertisers, the company offers capabilities to target, optimize, and deliver ad messages effectively, thereby maximizing user engagement. Serving hundreds of millions of ad impressions monthly, ScanScout ranks among the largest online video networks globally. The company is headquartered in Boston, with additional offices in New York and Los Angeles.
ScanScout
Series B in 2009
ScanScout is a leading online video advertising network that connects major advertisers with publishers to enhance video advertising opportunities. By partnering with publishers, ScanScout enables them to generate significant revenue from their video content while ensuring a user-friendly monetization process. For advertisers, the company offers capabilities to target, optimize, and deliver ad messages effectively, thereby maximizing user engagement. Serving hundreds of millions of ad impressions monthly, ScanScout ranks among the largest online video networks globally. The company is headquartered in Boston, with additional offices in New York and Los Angeles.
GameLogic
Series C in 2008
GameLogic is a company that specializes in developing innovative products for casino operators aimed at enhancing customer relationships and player loyalty. Founded in 2013 and based in Johannesburg, South Africa, GameLogic offers a range of solutions, including player loyalty and acquisition tools, that facilitate communication between casinos and their patrons when they are not physically present. Their product suite includes a loyalty and visit acquisition system that allows casino players to engage in online games, as well as a tournament-based poker system designed for regulated U.S. casino and lottery operators. In addition to these services, GameLogic creates games, promotions, and marketing interfaces that help casinos interact more effectively with their customers, ultimately fostering stronger loyalty and encouraging increased visitation.
ScanScout
Series A in 2008
ScanScout is a leading online video advertising network that connects major advertisers with publishers to enhance video advertising opportunities. By partnering with publishers, ScanScout enables them to generate significant revenue from their video content while ensuring a user-friendly monetization process. For advertisers, the company offers capabilities to target, optimize, and deliver ad messages effectively, thereby maximizing user engagement. Serving hundreds of millions of ad impressions monthly, ScanScout ranks among the largest online video networks globally. The company is headquartered in Boston, with additional offices in New York and Los Angeles.
Vitrue is a provider of social media marketing solutions designed for marketers, agencies, and publishers. The company offers a comprehensive cloud-based platform that enables brands to effectively manage their social marketing efforts across various networks, including Facebook, Twitter, Google+, and YouTube. Vitrue's award-winning Social Relationship Management (SRM) platform supports over one billion social connections globally, managing more than 4,500 social accounts in over 100 countries. Its services include promotional programs, branded community development, and syndicated brand applications, along with centralized data and member management, strategic consultation, and event marketing integration. Vitrue aims to maximize the marketing potential of social media for its clients while ensuring security and scalability in its operations.
GameLogic
Series B in 2007
GameLogic is a company that specializes in developing innovative products for casino operators aimed at enhancing customer relationships and player loyalty. Founded in 2013 and based in Johannesburg, South Africa, GameLogic offers a range of solutions, including player loyalty and acquisition tools, that facilitate communication between casinos and their patrons when they are not physically present. Their product suite includes a loyalty and visit acquisition system that allows casino players to engage in online games, as well as a tournament-based poker system designed for regulated U.S. casino and lottery operators. In addition to these services, GameLogic creates games, promotions, and marketing interfaces that help casinos interact more effectively with their customers, ultimately fostering stronger loyalty and encouraging increased visitation.
ScanScout
Series A in 2007
ScanScout is a leading online video advertising network that connects major advertisers with publishers to enhance video advertising opportunities. By partnering with publishers, ScanScout enables them to generate significant revenue from their video content while ensuring a user-friendly monetization process. For advertisers, the company offers capabilities to target, optimize, and deliver ad messages effectively, thereby maximizing user engagement. Serving hundreds of millions of ad impressions monthly, ScanScout ranks among the largest online video networks globally. The company is headquartered in Boston, with additional offices in New York and Los Angeles.
Vitrue is a provider of social media marketing solutions designed for marketers, agencies, and publishers. The company offers a comprehensive cloud-based platform that enables brands to effectively manage their social marketing efforts across various networks, including Facebook, Twitter, Google+, and YouTube. Vitrue's award-winning Social Relationship Management (SRM) platform supports over one billion social connections globally, managing more than 4,500 social accounts in over 100 countries. Its services include promotional programs, branded community development, and syndicated brand applications, along with centralized data and member management, strategic consultation, and event marketing integration. Vitrue aims to maximize the marketing potential of social media for its clients while ensuring security and scalability in its operations.
ChoiceStream
Series B in 2006
ChoiceStream is a programmatic advertising partner that specializes in managing cross-device branding and direct response campaigns for brand and agency clients. The company oversees all phases of a campaign, from pre-launch planning to completion, ensuring efficiency and effectiveness in reaching target audiences. By utilizing proprietary, poll-based data tailored to each client's needs, ChoiceStream creates custom, targetable audiences and optimizes campaign results in real-time. The firm employs advanced machine-learning algorithms and a team of industry experts to provide unique audience insights throughout each campaign. This combination of innovative technology and personalized service contributes to an impressive client retention rate, significantly surpassing the industry average.
Vitrue is a provider of social media marketing solutions designed for marketers, agencies, and publishers. The company offers a comprehensive cloud-based platform that enables brands to effectively manage their social marketing efforts across various networks, including Facebook, Twitter, Google+, and YouTube. Vitrue's award-winning Social Relationship Management (SRM) platform supports over one billion social connections globally, managing more than 4,500 social accounts in over 100 countries. Its services include promotional programs, branded community development, and syndicated brand applications, along with centralized data and member management, strategic consultation, and event marketing integration. Vitrue aims to maximize the marketing potential of social media for its clients while ensuring security and scalability in its operations.
GameLogic
Series B in 2006
GameLogic is a company that specializes in developing innovative products for casino operators aimed at enhancing customer relationships and player loyalty. Founded in 2013 and based in Johannesburg, South Africa, GameLogic offers a range of solutions, including player loyalty and acquisition tools, that facilitate communication between casinos and their patrons when they are not physically present. Their product suite includes a loyalty and visit acquisition system that allows casino players to engage in online games, as well as a tournament-based poker system designed for regulated U.S. casino and lottery operators. In addition to these services, GameLogic creates games, promotions, and marketing interfaces that help casinos interact more effectively with their customers, ultimately fostering stronger loyalty and encouraging increased visitation.
BzzAgent, Inc. is a social marketing services company that specializes in influencer marketing, leveraging a network of consumers to participate in word-of-mouth campaigns for various products and services. Founded in 2001 and based in Boston, Massachusetts, BzzAgent connects brands with consumers who share their authentic experiences and opinions through social media platforms like Facebook, Twitter, and blogs. The company operates primarily in the United States, Canada, and the United Kingdom, and it focuses on creating measurable marketing programs that build trust and influence purchasing decisions. BzzAgent is recognized as one of the pioneering companies in the influencer marketing sector, with over 15 years of experience collaborating with some of the world's largest brands. The company also encourages consumers to rate and review a wide range of products and services, contributing to its clients' business growth. BzzAgent has been operating as a subsidiary of PowerReviews, Inc. since July 2018.
ChoiceStream
Series A in 2005
ChoiceStream is a programmatic advertising partner that specializes in managing cross-device branding and direct response campaigns for brand and agency clients. The company oversees all phases of a campaign, from pre-launch planning to completion, ensuring efficiency and effectiveness in reaching target audiences. By utilizing proprietary, poll-based data tailored to each client's needs, ChoiceStream creates custom, targetable audiences and optimizes campaign results in real-time. The firm employs advanced machine-learning algorithms and a team of industry experts to provide unique audience insights throughout each campaign. This combination of innovative technology and personalized service contributes to an impressive client retention rate, significantly surpassing the industry average.
ProfitLogic
Series C in 2003
ProfitLogic is a company specializing in the development and marketing of retail profit optimization software solutions. Established in 1983 and based in Cambridge, Massachusetts, it provides a comprehensive suite of applications designed to assist retailers in making informed decisions regarding allocation, planning, pricing, and inventory management. Its offerings encompass various aspects of retail operations, including assortment and allocation, pricing strategies, promotions and marketing, as well as performance assessment and management. Through its innovative software solutions, ProfitLogic aims to enhance profitability across all retail verticals. The company was previously known as Technology Strategy, Inc. (TSI).
AudioAudit
Series A in 2003
AudioAudit is a business solutions provider specializing in the Advertising and Broadcast industries. The company offers patented digital technology designed for broadcast advertising, which enhances accountability and communication within these sectors. By delivering innovative broadcast verification technology, AudioAudit enables businesses to manage and execute advertising campaigns more effectively, ensuring a seamless broadcasting experience.
GameLogic
Series A in 2003
GameLogic is a company that specializes in developing innovative products for casino operators aimed at enhancing customer relationships and player loyalty. Founded in 2013 and based in Johannesburg, South Africa, GameLogic offers a range of solutions, including player loyalty and acquisition tools, that facilitate communication between casinos and their patrons when they are not physically present. Their product suite includes a loyalty and visit acquisition system that allows casino players to engage in online games, as well as a tournament-based poker system designed for regulated U.S. casino and lottery operators. In addition to these services, GameLogic creates games, promotions, and marketing interfaces that help casinos interact more effectively with their customers, ultimately fostering stronger loyalty and encouraging increased visitation.
GameLogic
Series A in 2002
GameLogic is a company that specializes in developing innovative products for casino operators aimed at enhancing customer relationships and player loyalty. Founded in 2013 and based in Johannesburg, South Africa, GameLogic offers a range of solutions, including player loyalty and acquisition tools, that facilitate communication between casinos and their patrons when they are not physically present. Their product suite includes a loyalty and visit acquisition system that allows casino players to engage in online games, as well as a tournament-based poker system designed for regulated U.S. casino and lottery operators. In addition to these services, GameLogic creates games, promotions, and marketing interfaces that help casinos interact more effectively with their customers, ultimately fostering stronger loyalty and encouraging increased visitation.
ProfitLogic
Series B in 2000
ProfitLogic is a company specializing in the development and marketing of retail profit optimization software solutions. Established in 1983 and based in Cambridge, Massachusetts, it provides a comprehensive suite of applications designed to assist retailers in making informed decisions regarding allocation, planning, pricing, and inventory management. Its offerings encompass various aspects of retail operations, including assortment and allocation, pricing strategies, promotions and marketing, as well as performance assessment and management. Through its innovative software solutions, ProfitLogic aims to enhance profitability across all retail verticals. The company was previously known as Technology Strategy, Inc. (TSI).
Edu.com is a web-based platform designed to assist students in discovering colleges and universities. The platform serves as a comprehensive resource for prospective students, facilitating their search for higher education institutions that align with their academic and career goals. Additionally, Edu.com offers marketing services aimed at the higher education sector, enabling corporations, particularly Fortune 500 companies, to cultivate lasting connections with college students. By integrating these services, Edu.com not only enhances the educational decision-making process for students but also creates a bridge between educational institutions and businesses seeking to engage with the student demographic.