General Catalyst

General Catalyst is a venture capital firm established in 2000, headquartered in Cambridge, Massachusetts, with additional offices in North America and Europe. The company specializes in early-stage and growth equity investments, focusing on technology-driven businesses. It invests across various sectors, including consumer internet, enterprise software, fintech, health assurance, and crypto. General Catalyst provides not only capital but also mentorship and resources to accelerate the growth of its portfolio companies. To date, it has managed eight venture capital funds, totaling approximately $3.75 billion in capital commitments.

Adrian Abeijon

Investor

Mark Allen

CFO

Neeraj Arora

Managing Director, Investment Team

Juliet Bailin

Principal

Marc Bhargava

Managing Director

Chris Bischoff

Managing Director

Larry Bohn

Managing Director

Teresa Carlson

President, General Catalyst Institute

Kenneth Chenault

Chairman and Managing Director

Quentin Clark

Managing Director

Mark Crane

Partner

Christopher Davis

Partner

Kyle Doherty

Managing Director

Nick van Eck

Partner

David Fialkow

Co-Founder and Managing Director

Mina Hsiang

Associate

Nmachi Jidenma

Partner

Christopher Kauffman

Principal

Genevieve Kinney

Principal

Zak Kukoff

Principal

Paul Kwan

Managing Director

Viet Le

Partner

Roy Mabrey

Partner, Investment Team

Holly Maloney McConnell

Managing Director

Karanveer Mohan

Managing Director, Investment Team

Deep Nishar

Managing Director and Member of the Management Committee

Dipchand Nishar

Managing Director

Reva Nohria

Investor

Trevor Oelschig

Managing Director

Tyler Olkowski

Investor

Pranay Orugunta

Healthcare Investor

Mo Punjwani

Associate, Investments

Candace Richardson

Principal

Paul Sagan

Investor

Pranav Singhvi

Partner

Bill Skarinka

Associate

Alex Tran

Managing Director

Catherine Tu

Partner, Investment Team

Elena Viboch

Partner

Andrea Wang

Principal, Early Stage Investment

Nathaniel Levy-Westhead

Partner, Investment Team

Past deals in Marketing

PvX Partners

Seed Round in 2025
PvX Partners is a technology company that provides a platform to help consumer app businesses scale. It offers PvX Capital, a financing service that delivers fast, flexible capital for marketing spends, without the risks or drawbacks of traditional equity or debt financing. Additionally, PvX Partners is developing an operating system for growth, a unified platform that integrates various tools to enhance return on ad spend (ROAS) and support consumer businesses' growth strategies.

HockeyStack

Seed Round in 2023
HockeyStack is an analytics and attribution platform designed to assist B2B companies in understanding the customer journey and driving revenue growth. By integrating data from marketing, sales, and product sources, the platform provides a comprehensive view of customer interactions. This enables businesses to identify the most effective marketing channels, optimize campaigns, and attribute revenue to specific touchpoints. HockeyStack aims to enhance the efficiency of marketing teams in driving pipeline and support sales teams in closing deals more rapidly through modern attribution and unified buyer journeys.

Modyfi

Seed Round in 2023
Modyfi is an image editing platform that enhances creativity and collaboration in the photo-editing process. By utilizing artificial intelligence, it offers real-time, multi-user collaborative tools that include commenting, markups, and video chat functionalities. This allows designers and teams to work together seamlessly, centralizing projects and resources for efficient progress sharing and feedback collection. Modyfi aims to integrate image editing into clients' workflows, streamlining the overall design process.

Athletes First

Private Equity Round in 2023
Athletes First is a comprehensive agency that represents a diverse range of clients, including NFL players, coaches from both the NFL and college levels, professional baseball players, and individual athletes across various sports. The agency focuses on contract negotiations, helping clients secure favorable terms while also offering marketing and endorsement opportunities. Additionally, Athletes First supports its clients in personalized training and philanthropic initiatives, ensuring that they can maximize their contractual value and public presence. The firm also extends its services to sports-related professionals, including broadcasters, further broadening its scope within the sports management industry.

Modyfi

Venture Round in 2022
Modyfi is an image editing platform that enhances creativity and collaboration in the photo-editing process. By utilizing artificial intelligence, it offers real-time, multi-user collaborative tools that include commenting, markups, and video chat functionalities. This allows designers and teams to work together seamlessly, centralizing projects and resources for efficient progress sharing and feedback collection. Modyfi aims to integrate image editing into clients' workflows, streamlining the overall design process.

Mercantile

Venture Round in 2022
Mercantile offers premium credit card services specifically designed for small and medium-sized businesses. By providing these financial products, the company aims to empower business owners to compete effectively against larger corporations. Mercantile's credit cards not only help businesses manage their payables, but also create new high-margin revenue opportunities through program dividends. This focus on enhancing the financial resilience of smaller enterprises positions Mercantile as a valuable partner in a market predominantly governed by larger players.

Modyfi

Pre Seed Round in 2021
Modyfi is an image editing platform that enhances creativity and collaboration in the photo-editing process. By utilizing artificial intelligence, it offers real-time, multi-user collaborative tools that include commenting, markups, and video chat functionalities. This allows designers and teams to work together seamlessly, centralizing projects and resources for efficient progress sharing and feedback collection. Modyfi aims to integrate image editing into clients' workflows, streamlining the overall design process.

Octane AI

Venture Round in 2021
Octane AI, Inc. is a company that specializes in conversational marketing automation for e-commerce. Founded in 2016 and based in Irvine, California, it provides an all-in-one platform that enables merchants to create engaging quizzes, collect data, and implement personalized marketing through Facebook Messenger and SMS. The platform facilitates chatbot creation, allowing users to integrate various content sources such as YouTube, blogs, and Google Sheets, enhancing customer interaction and service. Trusted by over 1,000 brands on Shopify, Octane AI focuses on personalizing the customer journey to improve connection, conversion, and retention. The company operates in a remote work environment with team members located in more than ten countries and is backed by prominent Silicon Valley investors.

Alyce

Series B in 2021
Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, Alyce offers a unique service that allows businesses to send curated gifts through its online platform, SWAG SELECT. This platform provides users with a diverse catalogue of gift options and employs artificial intelligence to analyze personal social data, ensuring that the selected gifts resonate with recipients. Alyce simplifies the process of direct mail and account-based marketing by managing orders, shipping, and tracking for a wide range of gift quantities. The company's approach not only fosters genuine relationships but also significantly enhances engagement metrics, delivering improved account penetration and pipeline growth compared to traditional methods.

Octane AI

Venture Round in 2020
Octane AI, Inc. is a company that specializes in conversational marketing automation for e-commerce. Founded in 2016 and based in Irvine, California, it provides an all-in-one platform that enables merchants to create engaging quizzes, collect data, and implement personalized marketing through Facebook Messenger and SMS. The platform facilitates chatbot creation, allowing users to integrate various content sources such as YouTube, blogs, and Google Sheets, enhancing customer interaction and service. Trusted by over 1,000 brands on Shopify, Octane AI focuses on personalizing the customer journey to improve connection, conversion, and retention. The company operates in a remote work environment with team members located in more than ten countries and is backed by prominent Silicon Valley investors.

FastForward.ai

Seed Round in 2020
FastForward.ai is a company that develops a social media engagement and commerce platform designed to help enterprises connect with their customers within social media and messaging applications. Founded in Mountain View, California, in 2016, FastForward.ai offers a software-as-a-service platform that modernizes user experiences through digital marketing, commerce, and mobile payment solutions. Its patented technology facilitates one-click digital commerce, allowing customers to easily access personalized offers, make purchases, and review their transaction history. By leveraging popular messaging applications, the platform enhances customer engagement and enables businesses to drive brand awareness effectively in environments where consumers spend significant time online.

Alyce

Series A in 2019
Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, Alyce offers a unique service that allows businesses to send curated gifts through its online platform, SWAG SELECT. This platform provides users with a diverse catalogue of gift options and employs artificial intelligence to analyze personal social data, ensuring that the selected gifts resonate with recipients. Alyce simplifies the process of direct mail and account-based marketing by managing orders, shipping, and tracking for a wide range of gift quantities. The company's approach not only fosters genuine relationships but also significantly enhances engagement metrics, delivering improved account penetration and pipeline growth compared to traditional methods.

Singular

Series B in 2018
Singular, Inc. is a San Francisco-based company that operates a SaaS-based mobile marketing platform aimed at unifying and optimizing marketing channels. Founded in 2014, Singular provides a comprehensive solution that integrates marketing analytics, predictive insights, and workflow automation into a single dashboard. This platform allows marketers to gain actionable insights from siloed data, connecting upper funnel marketing efforts with lower-funnel attribution to measure return on investment across various channels. Singular tracks over $10 billion in digital marketing expenditures across diverse industries, including commerce, travel, gaming, and entertainment. Notable clients include Lyft, Airbnb, and LinkedIn. The company also has a research and development office located in Tel Aviv, Israel.

Drift

Series C in 2018
Drift is a platform that connects businesses with website visitors in real-time using bots and artificial intelligence and obtaining real-time customer feedback through live chat sessions, enabling clients to generate qualified leads, accelerate the sales cycle, and offer a modern buying experience for potential customers.

Alyce

Seed Round in 2017
Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, Alyce offers a unique service that allows businesses to send curated gifts through its online platform, SWAG SELECT. This platform provides users with a diverse catalogue of gift options and employs artificial intelligence to analyze personal social data, ensuring that the selected gifts resonate with recipients. Alyce simplifies the process of direct mail and account-based marketing by managing orders, shipping, and tracking for a wide range of gift quantities. The company's approach not only fosters genuine relationships but also significantly enhances engagement metrics, delivering improved account penetration and pipeline growth compared to traditional methods.

Drift

Series B in 2017
Drift is a platform that connects businesses with website visitors in real-time using bots and artificial intelligence and obtaining real-time customer feedback through live chat sessions, enabling clients to generate qualified leads, accelerate the sales cycle, and offer a modern buying experience for potential customers.

Beyond One

Convertible Note in 2017
Beyond One, an AR tech startup, is bringing people together by developing cutting edge Augmented Reality software for mobile devices and researching AR consumer content. Beyond One offers mobile AR content development and consulting services. We create mobile apps that advertise a brand’s product via interactive 3D product placement in Augmented Reality. Our advertisement strategy enables brands to reach highly targeted audiences through content relevancy and interactive gameplay, thus yielding higher customer conversions. We work with brands to create a marketing strategy, develop the AR app in house, and deploy it through the brand’s marketing networks. Beyond One created the Local Position Sync (LPS) system, which enables several people to see and interact with virtual objects in AR at the same time. Through LPS, Beyond One has conducted research on AR consumer content development to identify compelling use-cases for mobile AR.

Singular

Series A in 2016
Singular, Inc. is a San Francisco-based company that operates a SaaS-based mobile marketing platform aimed at unifying and optimizing marketing channels. Founded in 2014, Singular provides a comprehensive solution that integrates marketing analytics, predictive insights, and workflow automation into a single dashboard. This platform allows marketers to gain actionable insights from siloed data, connecting upper funnel marketing efforts with lower-funnel attribution to measure return on investment across various channels. Singular tracks over $10 billion in digital marketing expenditures across diverse industries, including commerce, travel, gaming, and entertainment. Notable clients include Lyft, Airbnb, and LinkedIn. The company also has a research and development office located in Tel Aviv, Israel.

Octane AI

Seed Round in 2016
Octane AI, Inc. is a company that specializes in conversational marketing automation for e-commerce. Founded in 2016 and based in Irvine, California, it provides an all-in-one platform that enables merchants to create engaging quizzes, collect data, and implement personalized marketing through Facebook Messenger and SMS. The platform facilitates chatbot creation, allowing users to integrate various content sources such as YouTube, blogs, and Google Sheets, enhancing customer interaction and service. Trusted by over 1,000 brands on Shopify, Octane AI focuses on personalizing the customer journey to improve connection, conversion, and retention. The company operates in a remote work environment with team members located in more than ten countries and is backed by prominent Silicon Valley investors.

Drift

Series A in 2015
Drift is a platform that connects businesses with website visitors in real-time using bots and artificial intelligence and obtaining real-time customer feedback through live chat sessions, enabling clients to generate qualified leads, accelerate the sales cycle, and offer a modern buying experience for potential customers.

Shareaholic

Series A in 2014
Shareaholic, Inc. is a Boston-based company that offers a content amplification platform designed to enhance audience engagement and loyalty for marketers, publishers, and website owners. Founded in 2008, the platform enables users to personalize content discovery and sharing, thereby increasing page views, user engagement, and time spent on their sites. Shareaholic's software leverages big data to provide actionable insights into content performance and user interactions, allowing businesses to effectively promote their content across various social media channels. With over 300,000 websites utilizing its services, Shareaholic aims to assist clients in driving traffic, conversions, and overall online success through tailored experiences and calls to action.

Singular

Seed Round in 2014
Singular, Inc. is a San Francisco-based company that operates a SaaS-based mobile marketing platform aimed at unifying and optimizing marketing channels. Founded in 2014, Singular provides a comprehensive solution that integrates marketing analytics, predictive insights, and workflow automation into a single dashboard. This platform allows marketers to gain actionable insights from siloed data, connecting upper funnel marketing efforts with lower-funnel attribution to measure return on investment across various channels. Singular tracks over $10 billion in digital marketing expenditures across diverse industries, including commerce, travel, gaming, and entertainment. Notable clients include Lyft, Airbnb, and LinkedIn. The company also has a research and development office located in Tel Aviv, Israel.

Flite

Venture Round in 2014
Flite, Inc., established in 2006, is a technology company based in San Francisco with offices in New York and Chicago. It operates as a subsidiary of Snap Inc. Flite develops and runs a cloud-based platform that empowers advertisers to create, manage, and optimize digital ad campaigns in real-time. The platform enables creative professionals to design visually appealing, interactive ads and allows marketers to respond to real-time performance metrics and daily events by updating their paid media creatives with relevant content and functionality. Flite's offerings include a Programmatic Creative platform, Design Studio, and responsive ad creation for mobile, tablet, and desktop browsers.

flok

Series A in 2013
flok LTD is a customer engagement and loyalty platform that offers a mobile application for both iOS and Android, enabling consumers to access loyalty plans and rewards from various vendors. The platform serves multiple industries, including food and drink, beauty, retail, health and fitness, entertainment, and services. Originally launched in 2011 as a digital punch card app, flok has evolved into a comprehensive customer communication solution that includes features such as chatbots, AI-assisted chat, automated and one-to-one messaging, and proximity campaigns. The company partners with a range of businesses from major retailers to local shops across multiple countries. Based in New York City with additional offices in Tel Aviv, flok was previously known as LoyalBlocks Ltd and has been a subsidiary of Wix.com since 2017.

Datalogix

Series B in 2013
Datalogix is a prominent company specializing in connecting digital media with offline purchasing data, enabling marketers to enhance the effectiveness and measurability of their advertising efforts. The company serves more than half of the top 100 consumer marketers and manages the DLX Platform, which encompasses over $1 trillion in consumer spending and supports campaigns for a significant majority of online media companies. Datalogix's DLX ROI is becoming a standard for measuring the impact of digital media on offline sales. Additionally, the company provides predictive analytics for direct mail and integrated media solutions through the DLX Net. Its expertise covers various consumer sectors, including retail, consumer packaged goods, automotive, telecommunications, travel, and financial services. Headquartered in Colorado, Datalogix has established offices in key cities such as New York City, San Francisco, Boston, Chicago, Detroit, and London.

Toro

Seed Round in 2013
Toro is built by Red Hot Labs in San Francisco, California, the team behind Farmville and Castleville for Facebook. Founded in March of 2012, Toro/ Red Hot Labs is a group of former app developers and product managers now focused on arming app developers of today with the tools they always wished they had. Toro's mission is to bring best-in-class mobile marketing to everyone. We accomplish this by guiding app companies through the process of setting up and optimizing marketing campaigns. All of our marketing plans run on the Facebook advertising platform.

Swirl Networks

Series A in 2012
Swirl is a provider of an in-store mobile marketing platform aimed at helping retailers enhance consumer engagement during the shopping experience. The company utilizes proprietary micro-location technology to deliver targeted messages, content, and offers to shoppers' smartphones based on their specific locations within the store. By integrating patent-pending indoor location beacons with cloud-based marketing campaign management services, Swirl enables retailers to create a personalized in-store mobile experience. Additionally, their software development kit allows retailers to incorporate these capabilities into existing mobile applications, ultimately increasing store traffic, customer engagement, and sales conversions.

Jumptap

Venture Round in 2012
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.

Shareaholic

Series A in 2012
Shareaholic, Inc. is a Boston-based company that offers a content amplification platform designed to enhance audience engagement and loyalty for marketers, publishers, and website owners. Founded in 2008, the platform enables users to personalize content discovery and sharing, thereby increasing page views, user engagement, and time spent on their sites. Shareaholic's software leverages big data to provide actionable insights into content performance and user interactions, allowing businesses to effectively promote their content across various social media channels. With over 300,000 websites utilizing its services, Shareaholic aims to assist clients in driving traffic, conversions, and overall online success through tailored experiences and calls to action.

Plyfe

Seed Round in 2012
Plyfe, Inc., founded in 2011 and based in New York City, operates an automated marketing platform designed to enhance audience engagement through interactive content. The platform allows brands, agencies, and publishers to create and publish engaging marketing experiences across various digital touchpoints, including mobile, desktop, social media, and email. Users can select from a range of interactive cards and can upload their own images, GIFs, or videos for their campaigns. Plyfe’s offerings include gamified elements such as sweepstakes and social challenges, providing consumers with opportunities to earn rewards for their online activities. In March 2018, Plyfe was acquired by Tatango, Inc., further expanding its capabilities in audience engagement and marketing.

flok

Venture Round in 2012
flok LTD is a customer engagement and loyalty platform that offers a mobile application for both iOS and Android, enabling consumers to access loyalty plans and rewards from various vendors. The platform serves multiple industries, including food and drink, beauty, retail, health and fitness, entertainment, and services. Originally launched in 2011 as a digital punch card app, flok has evolved into a comprehensive customer communication solution that includes features such as chatbots, AI-assisted chat, automated and one-to-one messaging, and proximity campaigns. The company partners with a range of businesses from major retailers to local shops across multiple countries. Based in New York City with additional offices in Tel Aviv, flok was previously known as LoyalBlocks Ltd and has been a subsidiary of Wix.com since 2017.

Shareaholic

Seed Round in 2011
Shareaholic, Inc. is a Boston-based company that offers a content amplification platform designed to enhance audience engagement and loyalty for marketers, publishers, and website owners. Founded in 2008, the platform enables users to personalize content discovery and sharing, thereby increasing page views, user engagement, and time spent on their sites. Shareaholic's software leverages big data to provide actionable insights into content performance and user interactions, allowing businesses to effectively promote their content across various social media channels. With over 300,000 websites utilizing its services, Shareaholic aims to assist clients in driving traffic, conversions, and overall online success through tailored experiences and calls to action.

Jumptap

Venture Round in 2011
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.

Flite

Series C in 2011
Flite, Inc., established in 2006, is a technology company based in San Francisco with offices in New York and Chicago. It operates as a subsidiary of Snap Inc. Flite develops and runs a cloud-based platform that empowers advertisers to create, manage, and optimize digital ad campaigns in real-time. The platform enables creative professionals to design visually appealing, interactive ads and allows marketers to respond to real-time performance metrics and daily events by updating their paid media creatives with relevant content and functionality. Flite's offerings include a Programmatic Creative platform, Design Studio, and responsive ad creation for mobile, tablet, and desktop browsers.

HubSpot

Series D in 2011
HubSpot, Inc., established in 2005 and headquartered in Cambridge, Massachusetts, specializes in providing a comprehensive, cloud-based software platform for businesses worldwide. This platform integrates marketing, sales, and customer service applications, including CRM, SEO, content management, messaging, marketing automation, analytics, and more. HubSpot serves mid-market business-to-business companies, helping them attract visitors, convert leads, and close customers through its inbound marketing approach.

Vitrue

Series C in 2011
Vitrue is a provider of social media marketing solutions designed for marketers, agencies, and publishers. The company offers a comprehensive cloud-based platform that enables brands to effectively manage their social marketing efforts across various networks, including Facebook, Twitter, Google+, and YouTube. Vitrue's award-winning Social Relationship Management (SRM) platform supports over one billion social connections globally, managing more than 4,500 social accounts in over 100 countries. Its services include promotional programs, branded community development, and syndicated brand applications, along with centralized data and member management, strategic consultation, and event marketing integration. Vitrue aims to maximize the marketing potential of social media for its clients while ensuring security and scalability in its operations.

HubSpot

Series C in 2009
HubSpot, Inc., established in 2005 and headquartered in Cambridge, Massachusetts, specializes in providing a comprehensive, cloud-based software platform for businesses worldwide. This platform integrates marketing, sales, and customer service applications, including CRM, SEO, content management, messaging, marketing automation, analytics, and more. HubSpot serves mid-market business-to-business companies, helping them attract visitors, convert leads, and close customers through its inbound marketing approach.

Datalogix

Series A in 2009
Datalogix is a prominent company specializing in connecting digital media with offline purchasing data, enabling marketers to enhance the effectiveness and measurability of their advertising efforts. The company serves more than half of the top 100 consumer marketers and manages the DLX Platform, which encompasses over $1 trillion in consumer spending and supports campaigns for a significant majority of online media companies. Datalogix's DLX ROI is becoming a standard for measuring the impact of digital media on offline sales. Additionally, the company provides predictive analytics for direct mail and integrated media solutions through the DLX Net. Its expertise covers various consumer sectors, including retail, consumer packaged goods, automotive, telecommunications, travel, and financial services. Headquartered in Colorado, Datalogix has established offices in key cities such as New York City, San Francisco, Boston, Chicago, Detroit, and London.

Jumptap

Series D in 2008
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.

HubSpot

Series B in 2008
HubSpot, Inc., established in 2005 and headquartered in Cambridge, Massachusetts, specializes in providing a comprehensive, cloud-based software platform for businesses worldwide. This platform integrates marketing, sales, and customer service applications, including CRM, SEO, content management, messaging, marketing automation, analytics, and more. HubSpot serves mid-market business-to-business companies, helping them attract visitors, convert leads, and close customers through its inbound marketing approach.

Vitrue

Series B in 2007
Vitrue is a provider of social media marketing solutions designed for marketers, agencies, and publishers. The company offers a comprehensive cloud-based platform that enables brands to effectively manage their social marketing efforts across various networks, including Facebook, Twitter, Google+, and YouTube. Vitrue's award-winning Social Relationship Management (SRM) platform supports over one billion social connections globally, managing more than 4,500 social accounts in over 100 countries. Its services include promotional programs, branded community development, and syndicated brand applications, along with centralized data and member management, strategic consultation, and event marketing integration. Vitrue aims to maximize the marketing potential of social media for its clients while ensuring security and scalability in its operations.

HubSpot

Series A in 2007
HubSpot, Inc., established in 2005 and headquartered in Cambridge, Massachusetts, specializes in providing a comprehensive, cloud-based software platform for businesses worldwide. This platform integrates marketing, sales, and customer service applications, including CRM, SEO, content management, messaging, marketing automation, analytics, and more. HubSpot serves mid-market business-to-business companies, helping them attract visitors, convert leads, and close customers through its inbound marketing approach.

Vitrue

Series A in 2006
Vitrue is a provider of social media marketing solutions designed for marketers, agencies, and publishers. The company offers a comprehensive cloud-based platform that enables brands to effectively manage their social marketing efforts across various networks, including Facebook, Twitter, Google+, and YouTube. Vitrue's award-winning Social Relationship Management (SRM) platform supports over one billion social connections globally, managing more than 4,500 social accounts in over 100 countries. Its services include promotional programs, branded community development, and syndicated brand applications, along with centralized data and member management, strategic consultation, and event marketing integration. Vitrue aims to maximize the marketing potential of social media for its clients while ensuring security and scalability in its operations.

Jumptap

Series C in 2006
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.

Vitrue

Seed Round in 2006
Vitrue is a provider of social media marketing solutions designed for marketers, agencies, and publishers. The company offers a comprehensive cloud-based platform that enables brands to effectively manage their social marketing efforts across various networks, including Facebook, Twitter, Google+, and YouTube. Vitrue's award-winning Social Relationship Management (SRM) platform supports over one billion social connections globally, managing more than 4,500 social accounts in over 100 countries. Its services include promotional programs, branded community development, and syndicated brand applications, along with centralized data and member management, strategic consultation, and event marketing integration. Vitrue aims to maximize the marketing potential of social media for its clients while ensuring security and scalability in its operations.

BzzAgent

Series B in 2006
BzzAgent, Inc. is a company that specializes in social marketing services, connecting consumers with brands through word-of-mouth campaigns. Founded in 2001 and based in Boston, Massachusetts, BzzAgent operates a network of participants in the United States, Canada, the United Kingdom, and Brazil who share their authentic experiences and opinions about various products and services. By leveraging social media platforms such as Facebook, Twitter, and blogs, BzzAgent facilitates conversations that influence purchasing decisions. The company has developed a reputation as one of the original influencer marketing firms, with over 15 years of experience collaborating with some of the world's largest brands. As of July 2018, BzzAgent operates as a subsidiary of PowerReviews, Inc.

Jumptap

Series B in 2005
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.

Jumptap

Series A in 2005
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.

PLmarket

Series A in 2000
PLmarket is an e-commerce infrastructure and services company dedicated to enhancing business-to-business interactions and growth within the private label industry. It serves as a comprehensive platform for private label companies, facilitating connections between buyers and sellers, and streamlining business transactions. By providing an accessible online marketplace, PLmarket enables members to showcase their products and services, allowing them to stand out in a competitive environment. The platform offers a wide range of services, including direct marketing, procurement, sourcing, and category management, which empower companies to make informed strategic decisions and uncover new business opportunities. With a global network of private label retailers, wholesalers, manufacturers, and service providers, PLmarket aims to drive increased sales and profitability for its members by simplifying access to crucial markets and key decision-makers in the private label sector.

Edu.com

Series B in 2000
edu.com is an online platform designed to assist students in locating colleges and universities. It serves as a valuable resource for prospective students by providing comprehensive information about various higher education institutions. Additionally, edu.com offers marketing services that connect Fortune 500 companies with college students, fostering long-term relationships that benefit both parties. By combining education search capabilities with targeted marketing strategies, edu.com plays a significant role in the higher education marketplace.
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