General Catalyst

General Catalyst is a venture capital firm established in 2000 and based in San Francisco, California. The firm specializes in early-stage and growth equity investments across various sectors, including consumer, enterprise, fintech, cryptocurrency, and health assurance. By fostering an environment conducive to growth, General Catalyst aims to accelerate the development of innovative ideas and companies. The firm provides mentorship and connects clients with experienced professionals to enhance their potential for success. As a Registered Investment Adviser, General Catalyst has managed a total of eight venture capital funds, accumulating approximately $3.75 billion in capital commitments.

Adrian Abeijon

Investor

Allen CPA, Mark J.

CFO

Juliet Bailin

Principal

Jim Baum

General Catalyst

Bhargava, Marc

Managing Director

Larry Bohn

Managing Director

Kenneth Chenault

Chairman and Managing Director

Clark, Quentin J.

Managing Director

Mark Crane

Partner

Joel Cutler JD

Co-Founder and Managing Director

Chris Davis

Partner

Kyle Doherty

Managing Director

Molly Blaauw Gillis

Partner and Chief Communications Officer

Julia Goodman

Investment Team Member

Drew Gordon

Vice President, Client Solutions and Services

Diana Hong

Investor

Mina Hsiang

Associate

Nmachi Jidenma

Partner

Christopher Kauffman

Principal

Zak Kukoff

Principal

Paul Kwan

Managing Director

Deep Nishar

Managing Director

Dipchand Nishar

Managing Director

Reva Nohria

Investor

Trevor Oelschig

Managing Director

Tyler Olkowski

Investor

Pranay Orugunta

Healthcare Investor

Mo Punjwani

Associate, Investments

Candace Richardson

Principal

Rimpel, Max

Partner

Sam Rosen

Growth Investor

Pranav Singhvi

Partner

Alexander Tran

Managing Director

Catherine Tu

Partner, Investment Team

Elena Viboch

Partner

Andrea Wang

Principal, Early Stage Investment

Past deals in Personal Finance

Clara

Series B in 2023
Clara is a financial technology company focused on simplifying home mortgage financing for individuals and families. By leveraging advanced technology, Clara aims to enhance the efficiency, transparency, and personalization of the mortgage origination process. Its online lending platform facilitates an easy and streamlined experience for consumers, allowing them to secure home financing quickly and clearly. In addition to its mortgage offerings, Clara also provides a suite of financial tools designed for businesses, including corporate expense management solutions, corporate cards, and bill payment services. This comprehensive approach enables both consumers and businesses to manage their financial needs with greater ease and control.

CashFlo

Series B in 2022
Cashflo is India’s only integrated AP automation and supply chain financing platform. We’re on a mission to unlock financial potential for millions of Indian businesses . With an AP and Payments automation suite made for India, we're revolutionizing how Indian businesses pay and get paid. Founded by ex-BCG and ISB/ IIM alumni, Cashflo is backed by Elevation Capital and General Catalyst. Awarded Supply Chain Finance solution of the year for 3 consecutive years between 2019 and 2021, Cashflo creates a win-win ecosystem for Buyers, suppliers and financiers through its unique platform model. Our integrated AP & financing platform has enabled the growth of 50+ large enterprises and 200,000 mid market and SME companies across 10+ sectors. Notably, our clientele includes esteemed brands such as Mosaic Wellness, The Souled Store, Durian, Cona Electricals, and larger enterprises like ITC, IFB, Crompton, Zydus Healthcare, Lupin, Murugappa Group among others.

Finch

Series A in 2022
Finch makes it possible to access org-wide directory, payroll, and benefits data across 200+ payroll, HRIS, and benefits systems —all through a single integration. As the world moves toward standardized, open, and interconnected data systems, the company provides the connective infrastructure underpinning the employment sector. Finch empowers innovators to access the global employment ecosystem.

Clara

Series B in 2021
Clara is a financial technology company focused on simplifying home mortgage financing for individuals and families. By leveraging advanced technology, Clara aims to enhance the efficiency, transparency, and personalization of the mortgage origination process. Its online lending platform facilitates an easy and streamlined experience for consumers, allowing them to secure home financing quickly and clearly. In addition to its mortgage offerings, Clara also provides a suite of financial tools designed for businesses, including corporate expense management solutions, corporate cards, and bill payment services. This comprehensive approach enables both consumers and businesses to manage their financial needs with greater ease and control.

Hometap

Venture Round in 2021
Hometap is a fintech company founded in 2018 and based in Boston, Massachusetts, that specializes in home equity investments. It offers homeowners a unique opportunity to access cash without incurring debt or selling their property. By providing immediate funds in exchange for a percentage of the home's future value, Hometap enables homeowners to utilize the money for various purposes, such as paying off debt or financing renovations. This approach allows homeowners to improve their financial situation without the burden of monthly payments or additional loans.

Stori

Series C in 2021
Stori is a financial services company focused on providing inclusive solutions in Latin America through innovative technology. The company connects consumers with personal loan officers, enabling them to select financial products that align with their specific financial situations. Stori's platform not only helps users choose suitable loans but also guides them through the application process, ensuring a smoother experience. Founded in 2017 and based in Vienna, Virginia, Stori aims to enhance access to financial services for underserved populations in the region.

Origin

Series B in 2021
Origin was founded on the belief that financial planning should be accessible to everyone at every stage of life. Origin is the first comprehensive employee financial wellness platform for the modern workforce. Its integrated solution helps employees manage compensation, benefits, and personal finances in a single place – side-by-side with financial professionals. Origin is the first platform that combines human financial planners with cutting-edge financial technology that both educates employees and allows them to create, execute, and track their personalized financial plans.

Atom Finance

Series B in 2021
Atom Finance, Inc. is an online investment research platform that caters to individual investors by providing access to institutional-quality data, documents, news, and events related to companies. Founded in 2018 and headquartered in Brooklyn, New York, Atom Finance offers a user-friendly app and global enterprise software solutions, including APIs and embeddable user interfaces. The platform is tailored to accommodate investors at various skill levels, from novices to experts, and features unique insights, dynamic tools, and distinctive visualizations. This allows users to engage effectively with the investment process, facilitating informed decision-making from research through to trade execution.

FamPay

Series A in 2021
FamPay is an online and offline card payment for teenagers that helps them to make payments, online and offline through the FamCard. It also allows parents to send money to their kids. The company was founded in 2019 and is headquartered in Bengaluru, Karnataka, India.

Clara

Series A in 2021
Clara is a financial technology company focused on simplifying home mortgage financing for individuals and families. By leveraging advanced technology, Clara aims to enhance the efficiency, transparency, and personalization of the mortgage origination process. Its online lending platform facilitates an easy and streamlined experience for consumers, allowing them to secure home financing quickly and clearly. In addition to its mortgage offerings, Clara also provides a suite of financial tools designed for businesses, including corporate expense management solutions, corporate cards, and bill payment services. This comprehensive approach enables both consumers and businesses to manage their financial needs with greater ease and control.

Step

Series C in 2021
Step Mobile, Inc. is a financial services company that offers a mobile banking application designed specifically for teens and families. Founded in 2018 and located in Palo Alto, California, Step aims to empower young individuals by providing them with tools and resources to manage their finances effectively. The platform focuses on enhancing financial literacy and independence among its users, helping them understand their money management habits while rewarding them for their financial progress. With a team boasting over 50 years of combined experience in financial technology, Step's mission is to create a banking experience that fosters smarter financial decisions and promotes overall financial well-being for the younger generation.

Section4

Series A in 2021
Section4 is democratizing business education through innovative and engaging 2-3 week sprints.

Clara

Pre Seed Round in 2021
Clara is a financial technology company focused on simplifying home mortgage financing for individuals and families. By leveraging advanced technology, Clara aims to enhance the efficiency, transparency, and personalization of the mortgage origination process. Its online lending platform facilitates an easy and streamlined experience for consumers, allowing them to secure home financing quickly and clearly. In addition to its mortgage offerings, Clara also provides a suite of financial tools designed for businesses, including corporate expense management solutions, corporate cards, and bill payment services. This comprehensive approach enables both consumers and businesses to manage their financial needs with greater ease and control.

Monzo

Series G in 2021
Monzo (previously Mondo) is a bank for people who live their lives on their smartphones and is targeted at people who want to get things done with a click and who don’t see the need for branches and checkbooks. One of the key features that distinguishes Monzo from traditional banks is its app-based approach, which provides users with real-time updates on their spending, categorized transactions, budgeting tools, and instant notifications for transactions. Monzo also offers features like "Pots," which are sub-accounts that allow users to set money aside for specific purposes, and "Monzo Plus," a premium subscription service that offers additional features like custom card designs and travel insurance.

Finch

Seed Round in 2020
Finch makes it possible to access org-wide directory, payroll, and benefits data across 200+ payroll, HRIS, and benefits systems —all through a single integration. As the world moves toward standardized, open, and interconnected data systems, the company provides the connective infrastructure underpinning the employment sector. Finch empowers innovators to access the global employment ecosystem.

Atom Finance

Series A in 2020
Atom Finance, Inc. is an online investment research platform that caters to individual investors by providing access to institutional-quality data, documents, news, and events related to companies. Founded in 2018 and headquartered in Brooklyn, New York, Atom Finance offers a user-friendly app and global enterprise software solutions, including APIs and embeddable user interfaces. The platform is tailored to accommodate investors at various skill levels, from novices to experts, and features unique insights, dynamic tools, and distinctive visualizations. This allows users to engage effectively with the investment process, facilitating informed decision-making from research through to trade execution.

Monzo

Series G in 2020
Monzo (previously Mondo) is a bank for people who live their lives on their smartphones and is targeted at people who want to get things done with a click and who don’t see the need for branches and checkbooks. One of the key features that distinguishes Monzo from traditional banks is its app-based approach, which provides users with real-time updates on their spending, categorized transactions, budgeting tools, and instant notifications for transactions. Monzo also offers features like "Pots," which are sub-accounts that allow users to set money aside for specific purposes, and "Monzo Plus," a premium subscription service that offers additional features like custom card designs and travel insurance.

Origin

Venture Round in 2020
Origin was founded on the belief that financial planning should be accessible to everyone at every stage of life. Origin is the first comprehensive employee financial wellness platform for the modern workforce. Its integrated solution helps employees manage compensation, benefits, and personal finances in a single place – side-by-side with financial professionals. Origin is the first platform that combines human financial planners with cutting-edge financial technology that both educates employees and allows them to create, execute, and track their personalized financial plans.

Finom

Seed Round in 2020
Finom combines digital business account benefits with multiple services to provide financial solutions for entrepreneurs, self-employed, and freelancers. It pulls together accounting, financial management, and banking functions for early-stage businesses and SMEs into one mobile-first product. Founded in 2019, Finom is headquartered in Amsterdam, The Netherlands.

Hometap

Series B in 2019
Hometap is a fintech company founded in 2018 and based in Boston, Massachusetts, that specializes in home equity investments. It offers homeowners a unique opportunity to access cash without incurring debt or selling their property. By providing immediate funds in exchange for a percentage of the home's future value, Hometap enables homeowners to utilize the money for various purposes, such as paying off debt or financing renovations. This approach allows homeowners to improve their financial situation without the burden of monthly payments or additional loans.

Origin

Seed Round in 2019
Origin was founded on the belief that financial planning should be accessible to everyone at every stage of life. Origin is the first comprehensive employee financial wellness platform for the modern workforce. Its integrated solution helps employees manage compensation, benefits, and personal finances in a single place – side-by-side with financial professionals. Origin is the first platform that combines human financial planners with cutting-edge financial technology that both educates employees and allows them to create, execute, and track their personalized financial plans.

Atom Finance

Series A in 2019
Atom Finance, Inc. is an online investment research platform that caters to individual investors by providing access to institutional-quality data, documents, news, and events related to companies. Founded in 2018 and headquartered in Brooklyn, New York, Atom Finance offers a user-friendly app and global enterprise software solutions, including APIs and embeddable user interfaces. The platform is tailored to accommodate investors at various skill levels, from novices to experts, and features unique insights, dynamic tools, and distinctive visualizations. This allows users to engage effectively with the investment process, facilitating informed decision-making from research through to trade execution.

Digit

Series C in 2019
Digit is a finance app that analyzes your spending habits and automatically saves the perfect amount every day. The platform automates the day-to-day work of managing money so you don’t have to think about it. They help eliminate the stress and anxiety people feel about their finances while helping them build a proven foundation for the future they’re trying to achieve. Digit keeps your money socked away in a separate account and your savings will depend on a number of variables, including how much money you keep in your checking account and what your saving and spending pattern. Their technology combines machine learning and behavioral psychology to provide a financial assistant you can trust to work toward your goals while you spend your time and effort on what’s most meaningful in your life. It saves the amount of money every day based on your spending and income and tells you the intelligent timeline for achieving them. Digit was founded in 2013 and is headquartered in San Francisco, California, United States.

Monzo

Series F in 2019
Monzo (previously Mondo) is a bank for people who live their lives on their smartphones and is targeted at people who want to get things done with a click and who don’t see the need for branches and checkbooks. One of the key features that distinguishes Monzo from traditional banks is its app-based approach, which provides users with real-time updates on their spending, categorized transactions, budgeting tools, and instant notifications for transactions. Monzo also offers features like "Pots," which are sub-accounts that allow users to set money aside for specific purposes, and "Monzo Plus," a premium subscription service that offers additional features like custom card designs and travel insurance.

Monzo

Series E in 2018
Monzo (previously Mondo) is a bank for people who live their lives on their smartphones and is targeted at people who want to get things done with a click and who don’t see the need for branches and checkbooks. One of the key features that distinguishes Monzo from traditional banks is its app-based approach, which provides users with real-time updates on their spending, categorized transactions, budgeting tools, and instant notifications for transactions. Monzo also offers features like "Pots," which are sub-accounts that allow users to set money aside for specific purposes, and "Monzo Plus," a premium subscription service that offers additional features like custom card designs and travel insurance.

Hometap

Series A in 2018
Hometap is a fintech company founded in 2018 and based in Boston, Massachusetts, that specializes in home equity investments. It offers homeowners a unique opportunity to access cash without incurring debt or selling their property. By providing immediate funds in exchange for a percentage of the home's future value, Hometap enables homeowners to utilize the money for various purposes, such as paying off debt or financing renovations. This approach allows homeowners to improve their financial situation without the burden of monthly payments or additional loans.

Ualá

Convertible Note in 2017
Ualá is a financial technology company that offers a digital banking application designed to enhance financial inclusion. The platform allows users to manage payments, request loans, and invest in a variety of financial products. Ualá provides services such as a prepaid Mastercard and savings accounts, facilitating safe and immediate money transfers through a traditional transactional payment network. By democratizing access to financial services, Ualá aims to empower individuals with the tools necessary for effective financial management.

Digit

Series B in 2016
Digit is a finance app that analyzes your spending habits and automatically saves the perfect amount every day. The platform automates the day-to-day work of managing money so you don’t have to think about it. They help eliminate the stress and anxiety people feel about their finances while helping them build a proven foundation for the future they’re trying to achieve. Digit keeps your money socked away in a separate account and your savings will depend on a number of variables, including how much money you keep in your checking account and what your saving and spending pattern. Their technology combines machine learning and behavioral psychology to provide a financial assistant you can trust to work toward your goals while you spend your time and effort on what’s most meaningful in your life. It saves the amount of money every day based on your spending and income and tells you the intelligent timeline for achieving them. Digit was founded in 2013 and is headquartered in San Francisco, California, United States.

Paribus

Seed Round in 2015
Paribus Co. operates a portal that monitors price changes for online purchases and automatically files claims for refunds when prices drop. Founded in 2014 and based in New York, the company helps consumers recover money on items purchased online that later go on sale. Paribus specializes in e-commerce and consumer technology, ensuring customers receive the difference back as guaranteed by retailers. As of October 2016, Paribus functions as a subsidiary of Capital One Financial Corporation.

Digit

Series A in 2015
Digit is a finance app that analyzes your spending habits and automatically saves the perfect amount every day. The platform automates the day-to-day work of managing money so you don’t have to think about it. They help eliminate the stress and anxiety people feel about their finances while helping them build a proven foundation for the future they’re trying to achieve. Digit keeps your money socked away in a separate account and your savings will depend on a number of variables, including how much money you keep in your checking account and what your saving and spending pattern. Their technology combines machine learning and behavioral psychology to provide a financial assistant you can trust to work toward your goals while you spend your time and effort on what’s most meaningful in your life. It saves the amount of money every day based on your spending and income and tells you the intelligent timeline for achieving them. Digit was founded in 2013 and is headquartered in San Francisco, California, United States.

Upromise

Series A in 2000
Upromise, Inc. is a financial services company based in Newton, Massachusetts, that focuses on helping families save for college through a rewards program. Established in 2000, Upromise allows members to earn cash-back rewards from eligible purchases made at various partners, including grocery stores, restaurants, and online retailers. These rewards can be automatically deposited into linked 529 Plan education savings accounts or other financial accounts, enabling users to accumulate savings for education expenses. The platform is designed to support parents, students, and families in achieving their educational financial goals by simplifying the process of saving through everyday spending. Upromise operates as a subsidiary of Prodege, LLC.
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