GFR Fund

GFR Fund, established in 2016 and headquartered in San Francisco, is a venture capital firm that invests in early-stage startups globally. It focuses on sectors such as gaming, entertainment, consumer technology, blockchain, and artificial intelligence. The firm, an affiliate of GREE Inc., a mobile gaming industry leader, aims to support innovative entrepreneurs disrupting the consumer entertainment industry through emerging technologies like VR, AR, AI, and blockchain.

Gran Fredrick

Analyst

Yasushi Komori

General Partner

Jeremy Lim

Senior Associate

Kinuko Tanaka

Associate

Past deals in Augmented Reality

Anything World

Seed Round in 2022
Anything World Limited specializes in developing a software platform that enables users to create virtual 3D worlds in real time. Founded in 2018 and based in London, the company offers innovative products such as Rabbids Playground, an augmented reality application that features a pet in a real-world playground, and Speak To Anything, which allows users to interact with imagined creatures through voice commands. The platform leverages artificial intelligence, speech computing, and three-dimensional rendering, incorporating publicly available 3D assets based on user audio and text inputs. By integrating these technologies, Anything World aims to streamline the user experience, allowing for efficient creation and interaction within virtual environments.

Phiar

Series A in 2021
Phiar Technologies, a Boston-based company established in 2017, specializes in developing artificial intelligence solutions for vehicles. Its core product is an ultra-lightweight spatial AI engine, designed to enable vehicles to perceive their surroundings in real-time using just a single camera and commodity mobile-grade processors. Phiar's initial focus is powering its Intelligent AR Navigation Platform, which provides drivers with safe and intuitive routing directions without requiring them to look away from the road.

Apprentice.io

Series B in 2020
Apprentice FS, Inc. offers an industrial augmented reality platform tailored for research and development, as well as manufacturing sectors, particularly within the life sciences. Founded in 2014 and based in Jersey City, New Jersey, the company provides an intelligent manufacturing execution system that incorporates artificial intelligence and augmented reality technologies. Its platform features modules such as Tandem, Manuals, and BioCapture, which are compatible with various smart glasses and facilitate hands-free operation in laboratory and manufacturing environments. This system allows users to record data, manage batch records, and oversee assays and procedures while ensuring critical information is readily available, thereby minimizing process deviations. Apprentice serves a range of industries, including pharmaceuticals, biotech, chemicals, consumer goods, and cosmetics, aiming to enhance efficiency and speed in drug production and other processes.

Phiar

Seed Round in 2018
Phiar Technologies, a Boston-based company established in 2017, specializes in developing artificial intelligence solutions for vehicles. Its core product is an ultra-lightweight spatial AI engine, designed to enable vehicles to perceive their surroundings in real-time using just a single camera and commodity mobile-grade processors. Phiar's initial focus is powering its Intelligent AR Navigation Platform, which provides drivers with safe and intuitive routing directions without requiring them to look away from the road.

YBVR

Seed Round in 2018
YBVR specializes in creating video-centric immersive experiences for the sports industry, leveraging its technology across various platforms, including mobile, web, and extended reality (XR) devices. Since its inception in 2017, YBVR has established a strong reputation in immersive sports, partnering with notable organizations such as Real Madrid, the Australian Open, and Euroleague Basketball. In 2022, YBVR collaborated with Meta to launch Xtadium, a platform dedicated to sports in the Metaverse, featuring content from prominent leagues like the NBA and UFC. The company's offerings enable broadcasting networks and content creators to enhance the quality and engagement of live events, entertainment, and educational experiences through superior video resolution.

Apprentice.io

Series A in 2018
Apprentice FS, Inc. offers an industrial augmented reality platform tailored for research and development, as well as manufacturing sectors, particularly within the life sciences. Founded in 2014 and based in Jersey City, New Jersey, the company provides an intelligent manufacturing execution system that incorporates artificial intelligence and augmented reality technologies. Its platform features modules such as Tandem, Manuals, and BioCapture, which are compatible with various smart glasses and facilitate hands-free operation in laboratory and manufacturing environments. This system allows users to record data, manage batch records, and oversee assays and procedures while ensuring critical information is readily available, thereby minimizing process deviations. Apprentice serves a range of industries, including pharmaceuticals, biotech, chemicals, consumer goods, and cosmetics, aiming to enhance efficiency and speed in drug production and other processes.

YBVR

Convertible Note in 2018
YBVR specializes in creating video-centric immersive experiences for the sports industry, leveraging its technology across various platforms, including mobile, web, and extended reality (XR) devices. Since its inception in 2017, YBVR has established a strong reputation in immersive sports, partnering with notable organizations such as Real Madrid, the Australian Open, and Euroleague Basketball. In 2022, YBVR collaborated with Meta to launch Xtadium, a platform dedicated to sports in the Metaverse, featuring content from prominent leagues like the NBA and UFC. The company's offerings enable broadcasting networks and content creators to enhance the quality and engagement of live events, entertainment, and educational experiences through superior video resolution.

Sturfee

Seed Round in 2017
Sturfee Inc. is a company that develops an augmented reality (AR) visual platform, allowing users to see, access, and share information about their surroundings through cameras. Founded in 2014 and based in Milpitas, California, Sturfee's platform features a visual positioning service (VPS) cloud that serves as a cross-platform software development kit (SDK), enabling city-scale AR for mobile applications. By leveraging satellite imaging and computer vision, the platform provides functionalities such as localization, geometry detection, and multi-user services. Sturfee aims to create the largest Spatial Content Delivery Platform, facilitating the integration of 3D content with physical locations and products. Its technology supports various applications, including augmented reality, smart glasses, visual search, robotics, and smart city initiatives, transforming how users interact with their environments.
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