Global Founders Capital

Founded in Berlin in 2013, Global Founders Capital is a venture capital firm supporting entrepreneurs across various stages and global markets. It focuses on software and TMT sectors, investing based on potential impact and feasibility.

Cedric Asselman

Partner

Philippe Collet

Partner

Tito Costa

Partner

Onur Erbay

Partner

Melvin Hade

Partner

Past deals in FMCG

Pop Market

Seed Round in 2022
Pop Market is a grocery delivery company that offers thousands of grocery and convenience products with delivery in under 15 minutes. It operates a vertically integrated model, sourcing products directly from suppliers and distributing them through its own delivery-only dark stores, enabling tighter supply-chain control, reduced food waste, and ultra-fast delivery. The service provides a broad assortment including fresh produce, daily essentials, beverages, and home items from various brands and local producers, allowing customers to search for products and have them delivered to their doorsteps. The business is backed by global investors and supported by a team with deep industry experience.

ASTRO

Series B in 2022
Astro Indonesia is a quick commerce start-up that specializes in on-demand grocery delivery. The platform offers a wide range of products, including fresh fruits and vegetables, dairy, meat, seafood, medicines, stationery, and snacks, allowing consumers to purchase essential items conveniently. By focusing on delivering groceries within a specified timeframe, Astro aims to provide an affordable and efficient shopping experience for its customers.

CoLab

Seed Round in 2022
CoLab is an online marketplace specializing in food and beverage products, including ready-made meals, fruits, vegetables, meat, seafood, eggs, dairy, and desserts. The platform allows customers to conveniently select a variety of food items with long shelf life from multiple brands in a single order. By facilitating home delivery, CoLab aims to enhance the dining experience while also promoting sustainability by helping to reduce food waste. The company partners with popular restaurants to provide prepared meals, ensuring a diverse selection for its users.

Off Meat

Seed Round in 2022
Off Foods produces plant-based meat that it distributes to various restaurants. Sales of its flagship product – a chicken-like protein called Off Meat – have grown by 10x since its establishment, according to a company statement.

Flash

Series C in 2022
Flash offers a unified HR platform that consolidates employee benefits into a single location. By combining a MasterCard, an app, and an HR platform, Flash provides flexible benefits solutions, enhancing control over corporate expenses while boosting employee satisfaction.

ASTRO

Series A in 2022
Astro Indonesia is a quick commerce start-up that specializes in on-demand grocery delivery. The platform offers a wide range of products, including fresh fruits and vegetables, dairy, meat, seafood, medicines, stationery, and snacks, allowing consumers to purchase essential items conveniently. By focusing on delivering groceries within a specified timeframe, Astro aims to provide an affordable and efficient shopping experience for its customers.

Voly

Seed Round in 2021
VOLY is an online supermarket and delivery service that specializes in instant grocery delivery. Established in 2021 by Mark Heath and Thibault Henry, the company offers a wide range of essential household items, including fresh produce, baby formula, and cleaning supplies. VOLY's platform sources products directly from suppliers and utilizes its own micro-fulfillment centers to streamline the shopping experience. By employing full-time staff for deliveries, VOLY enables users to avoid the time-consuming task of visiting physical retail stores, making grocery shopping more convenient and efficient.

Beije

Seed Round in 2021
Beije is a menstrual hygiene product subscription service offering organic menstrual products manufactured with medical-grade materials and free of harmful chemicals. The company enables customers to assemble a personalized bundle of hypoallergenic and antibacterial products aligned to their monthly cycle, providing a range of personal hygiene items at an affordable price.

Diferente

Seed Round in 2021
Diferente ≠ is a Brazilian foodtech focused on promoting access to healthy foods while addressing food waste in Latin America. The company collaborates with local organic producers to rescue organic items deemed "imperfect" or non-standard, which would otherwise be discarded. By delivering these products directly to consumers, Diferente ≠ offers them at significantly reduced prices, making healthy eating more affordable and convenient. Founded by a team with backgrounds in various successful startups, the company is supported by prominent investors and aims to create a sustainable food shopping platform that benefits both consumers and the environment.

EdenFarm Indonesia

Series A in 2021
EdenFarm Indonesia specializes in the distribution of fresh produce, including fruits, vegetables, and dry goods, directly to restaurants across the country. By collaborating with local farmers and central markets, the company eliminates intermediaries in the supply chain, allowing for more efficient delivery and better profit margins for farmers. This direct connection fosters a sustainable food distribution system, ensuring that businesses receive high-quality products while supporting local agriculture. Through its services, EdenFarm aims to enhance the economic viability of farmers and improve access to fresh produce for the restaurant industry in Indonesia.

ASTRO

Seed Round in 2021
Astro Indonesia is a quick commerce start-up that specializes in on-demand grocery delivery. The platform offers a wide range of products, including fresh fruits and vegetables, dairy, meat, seafood, medicines, stationery, and snacks, allowing consumers to purchase essential items conveniently. By focusing on delivering groceries within a specified timeframe, Astro aims to provide an affordable and efficient shopping experience for its customers.

Pop Market

Seed Round in 2021
Pop Market is a grocery delivery company that offers thousands of grocery and convenience products with delivery in under 15 minutes. It operates a vertically integrated model, sourcing products directly from suppliers and distributing them through its own delivery-only dark stores, enabling tighter supply-chain control, reduced food waste, and ultra-fast delivery. The service provides a broad assortment including fresh produce, daily essentials, beverages, and home items from various brands and local producers, allowing customers to search for products and have them delivered to their doorsteps. The business is backed by global investors and supported by a team with deep industry experience.

Flash

Series B in 2021
Flash offers a unified HR platform that consolidates employee benefits into a single location. By combining a MasterCard, an app, and an HR platform, Flash provides flexible benefits solutions, enhancing control over corporate expenses while boosting employee satisfaction.

Verb Energy

Venture Round in 2021
Verb Energy is a company that develops caffeinated energy bars and related products. Founded in 2015 and based in Lexington, Massachusetts, the company offers simple, healthy energy snacks with a flagship caffeinated energy bar. The bars deliver sustained energy by combining caffeine from organic green tea with carbohydrates and protein for prolonged absorption, at an affordable price. Verb Energy focuses on everyday energy needs and emphasizes accessibility and taste in its product lineup.

Prima

Seed Round in 2021
Prima is a science-backed whole-body wellness brand that develops potent plant-based skincare, body care and supplements using organic hemp CBD and functional botanicals to address stress and target issues at their source. Its products emphasize purity, potency and transparency, drawing on clinically studied plant ingredients. Built on sustainability, transparency and accountability, Prima holds Climate Neutral, Plastic Neutral and B Corp certifications. Based in Santa Monica, California, Prima bridges science and nature through education, social impact and innovative botanical products that support health, happiness and well-being.

Voly

Pre Seed Round in 2021
VOLY is an online supermarket and delivery service that specializes in instant grocery delivery. Established in 2021 by Mark Heath and Thibault Henry, the company offers a wide range of essential household items, including fresh produce, baby formula, and cleaning supplies. VOLY's platform sources products directly from suppliers and utilizes its own micro-fulfillment centers to streamline the shopping experience. By employing full-time staff for deliveries, VOLY enables users to avoid the time-consuming task of visiting physical retail stores, making grocery shopping more convenient and efficient.

Klikdaily

Series A in 2020
Klikdaily is a mobile application-based company based in Tangerang, Indonesia, that addresses the needs of the fast-moving consumer goods (FMCG) market. The platform serves as a supply chain technology ecosystem aimed at empowering traditional retail businesses, such as mom-and-pop stores, by digitizing their supply chain processes. Through its application, Klikdaily connects users, including homemakers, with nearby supermarkets and pop-up stores, allowing them to purchase essential everyday products conveniently. The app provides features such as scheduling delivery times and setting reminders for household items, ensuring that customers receive their desired products directly at their doorstep, tailored to their budget and preferences.

Otherland

Seed Round in 2019
Otherland is a Brooklyn-based company founded in 2017 that specializes in manufacturing scented candles. The brand is dedicated to creating toxin-free environments, ensuring that each hand-poured candle is free from parabens, sulfates, and phthalates, and is cruelty-free. Otherland's products feature custom-made fragrances that incorporate elements of art, poetry, and culture, delivered in recyclable packaging. By focusing on aesthetics and affordability, Otherland aims to transform homes into expressive spaces filled with art and fragrance, making its candles accessible to a wider audience through online retail.

EdenFarm Indonesia

Seed Round in 2019
EdenFarm Indonesia specializes in the distribution of fresh produce, including fruits, vegetables, and dry goods, directly to restaurants across the country. By collaborating with local farmers and central markets, the company eliminates intermediaries in the supply chain, allowing for more efficient delivery and better profit margins for farmers. This direct connection fosters a sustainable food distribution system, ensuring that businesses receive high-quality products while supporting local agriculture. Through its services, EdenFarm aims to enhance the economic viability of farmers and improve access to fresh produce for the restaurant industry in Indonesia.

Klikdaily

Venture Round in 2019
Klikdaily is a mobile application-based company based in Tangerang, Indonesia, that addresses the needs of the fast-moving consumer goods (FMCG) market. The platform serves as a supply chain technology ecosystem aimed at empowering traditional retail businesses, such as mom-and-pop stores, by digitizing their supply chain processes. Through its application, Klikdaily connects users, including homemakers, with nearby supermarkets and pop-up stores, allowing them to purchase essential everyday products conveniently. The app provides features such as scheduling delivery times and setting reminders for household items, ensuring that customers receive their desired products directly at their doorstep, tailored to their budget and preferences.

Verb Energy

Seed Round in 2019
Verb Energy is a company that develops caffeinated energy bars and related products. Founded in 2015 and based in Lexington, Massachusetts, the company offers simple, healthy energy snacks with a flagship caffeinated energy bar. The bars deliver sustained energy by combining caffeine from organic green tea with carbohydrates and protein for prolonged absorption, at an affordable price. Verb Energy focuses on everyday energy needs and emphasizes accessibility and taste in its product lineup.

Blueland

Seed Round in 2019
Blueland is a consumer products company that aims to reduce single-use plastic by offering a system of reusable bottles and refill tablets that create cleaning and personal care solutions when mixed with water. It began with cleaning sprays and hand soap, built on a science-driven approach to deliver effective, non-toxic products that are simple and affordable. The refillable cleaning kit includes a reusable bottle and refill tablets, enabling customers to clean homes and belongings with less waste. The business focuses on sustainability and practical, consumer-friendly options that replace traditional packaging while maintaining performance.

Flash

Seed Round in 2019
Flash offers a unified HR platform that consolidates employee benefits into a single location. By combining a MasterCard, an app, and an HR platform, Flash provides flexible benefits solutions, enhancing control over corporate expenses while boosting employee satisfaction.

B2B Food Group

Series A in 2018
B2B Food Group is a prominent corporate food management platform headquartered in Berlin, Germany. Established in 2018, the company operates in eight countries and boasts a network of over 3,000 partners. It specializes in providing business clients with a user-friendly online ordering and management system for food procurement. Simultaneously, B2B Food Group equips suppliers with advanced technology solutions to enhance their online presence and facilitate business growth. The platform offers Europe's largest selection of food products and is recognized as the market leader in Australia, making it a key player in the global business food sector.

Blueland

Seed Round in 2018
Blueland is a consumer products company that aims to reduce single-use plastic by offering a system of reusable bottles and refill tablets that create cleaning and personal care solutions when mixed with water. It began with cleaning sprays and hand soap, built on a science-driven approach to deliver effective, non-toxic products that are simple and affordable. The refillable cleaning kit includes a reusable bottle and refill tablets, enabling customers to clean homes and belongings with less waste. The business focuses on sustainability and practical, consumer-friendly options that replace traditional packaging while maintaining performance.

Verb Energy

Seed Round in 2018
Verb Energy is a company that develops caffeinated energy bars and related products. Founded in 2015 and based in Lexington, Massachusetts, the company offers simple, healthy energy snacks with a flagship caffeinated energy bar. The bars deliver sustained energy by combining caffeine from organic green tea with carbohydrates and protein for prolonged absorption, at an affordable price. Verb Energy focuses on everyday energy needs and emphasizes accessibility and taste in its product lineup.

Revere

Seed Round in 2017
Revere is a sports nutrition company focused on providing natural, plant-based products designed for both elite athletes and casual fitness enthusiasts. The company's offerings include energy drink powders that are vegan, non-GMO, and free from gluten, soy, and dairy, featuring ingredients such as sweet potato, pomegranate, beetroot, and green tea. These formulations aim to enhance performance, aid in recovery, and reduce soreness, allowing consumers to achieve their fitness goals effectively. Revere operates as a direct-to-consumer business, delivering its products in convenient single-serving packets to ensure accessibility and ease of use. With a commitment to quality and a mission to optimize human performance, Revere is actively addressing the growing nutritional supplement market. The company has successfully secured funding to support its innovative approach to nutrition for modern fitness.

GrubMarket

Series B in 2016
GrubMarket, Inc. is an online marketplace that connects sellers with customers by offering a wide range of food and related products at wholesale prices. Founded in 2014 and based in San Francisco, California, GrubMarket specializes in organic, vegan, gluten-free items, fresh produce, snacks, beverages, pantry staples, home goods, health and beauty products, and items for pets and children. The company sources food from local farms, fisheries, commercial kitchens, and restaurants, emphasizing quality and sustainability. In addition to its marketplace, GrubMarket provides a Software-as-a-Service platform designed for food delivery services and also features a gaming application called GrubMarket FarmBox. As a significant player in the B2B eCommerce sector of the American food supply chain, GrubMarket leverages artificial intelligence to enhance its services and operations.

Pets Deli

Series A in 2016
Pets Deli is a prominent direct-to-consumer pet food brand based in Berlin, Germany, focusing on subscription-based eCommerce. The company aims to establish itself as the largest and most customer-centric D2C pet food brand in its primary markets. Pets Deli offers a variety of healthy, species-appropriate products, including basic food, snacks, supplements, and dried meat, all free from artificial additives. Its diverse business model includes online subscriptions, an online shop, offline flagship stores, and partnerships with leading retail chains, allowing pet owners convenient access to high-quality pet food.

Kale&Me

Seed Round in 2015
Kale&Me is a company that specializes in the production and sale of organic cold-pressed juices and various health-oriented products. Their offerings include juice cures, shot cures, and celery cures, designed to promote a healthier lifestyle through nutrient-rich options. The company focuses on delivering a range of flavors, such as celery, berries, and apples, each crafted to provide essential vitamins and nutrients. In addition to their juice products, Kale&Me provides a selection of recipes for healthy snacks and meals, including toasted snack almonds, frozen yogurt bars, and salads, allowing customers to incorporate nutritious options into their diets. Through its diverse product line, Kale&Me aims to support individuals in achieving balance and well-being in their everyday lives.

Pets Deli

Seed Round in 2015
Pets Deli is a prominent direct-to-consumer pet food brand based in Berlin, Germany, focusing on subscription-based eCommerce. The company aims to establish itself as the largest and most customer-centric D2C pet food brand in its primary markets. Pets Deli offers a variety of healthy, species-appropriate products, including basic food, snacks, supplements, and dried meat, all free from artificial additives. Its diverse business model includes online subscriptions, an online shop, offline flagship stores, and partnerships with leading retail chains, allowing pet owners convenient access to high-quality pet food.

NatureBox

Series C in 2015
NatureBox is a California-based company established in 2011, specializing in the delivery of healthier snack options directly to consumers' doors. It offers a variety of non-GMO and vegan snacks such as dried fruits, nut mixes, cookies, bars, chips, crackers, and popcorn, catering to diverse dietary preferences. NatureBox operates an online platform that allows users to personalize their orders based on taste and dietary needs. With a customer base growing at a rate of 50-100% monthly, the company serves customers across all 50 states. In addition to its commercial operations, NatureBox is committed to social responsibility, partnering with WhyHunger to provide nutritious food to those in need and previously donating over 150,000 meals to Feeding America.
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