Global Founders Capital

Founded in Berlin in 2013, Global Founders Capital is a venture capital firm supporting entrepreneurs across various stages and global markets. It focuses on software and TMT sectors, investing based on potential impact and feasibility.

Cedric Asselman

Partner

Philippe Collet

Partner

Tito Costa

Partner

Onur Erbay

Partner

Melvin Hade

Partner

Past deals in Marketing

SilkChart

Seed Round in 2022
SilkChart is an innovative company that leverages artificial intelligence to enhance sales performance. Its primary focus is on providing sales coaching through advanced analytics of sales calls, enabling representatives to gain a deeper understanding of their clients and improve deal closure rates. By analyzing conversations, SilkChart equips sales teams with actionable feedback to improve communication, identify customer pain points, and tailor solutions to specific needs. Additionally, the company offers a no-code analytics platform that transforms product data into insights for revenue growth. This platform allows growth teams to integrate marketing and product usage data seamlessly, empowering them to optimize campaigns and target audiences more effectively without the need for costly data analytics expertise. SilkChart’s dual approach enhances sales strategies and drives business success by fostering better client relationships and informed decision-making.

Kahoona

Seed Round in 2022
Kahoona provides a data activation platform for the open web that uses first-party data and artificial intelligence to understand users through their interactions with websites and applications, transforming these into audience segments and actionable insights while preserving privacy. The platform serves digital publishers, e-commerce merchants, and brands, enabling privacy-conscious personalization, reducing customer acquisition costs, and boosting sales. By aligning user privacy with the needs of content providers and online stores, Kahoona offers scalable, privacy-preserving data for targeting and measurement across the open web. Founded in 2021 and based in San Diego, the company focuses on scalable, privacy-first approaches that do not rely on personal information.

Maverick

Seed Round in 2022
Maverick develops an AI-driven video platform that enables e-commerce stores to send personalized videos at scale, enhancing customer engagement and driving sales.

Dukkantek

Seed Round in 2022
Dukkantek provides digital transformation services to improve business processes. It offers online solutions to assist with managing and marketing strategies of companies. Dukkantek is based in Dubai, UAE.

Fuzey

Seed Round in 2021
Fuzey provides a comprehensive digital platform for small and medium-sized enterprises (SMEs) and independent contractors. It enables them to manage customer communications across multiple channels, understand customer behavior, schedule appointments directly to calendars, send invoices, receive payments, and enhance customer reviews.

Sauce

Seed Round in 2021
Sauce is a designer for restaurants to boost their sales on online platforms. They provide a platform that monitors orders and market data from delivery and offers prices that can result in sales, enabling restaurants to boost their restaurant delivery revenue and profits.

ZAX

Series A in 2021
ZAX operates a platform and online marketplace serving suppliers and resellers in Latin America, providing product discovery, sales, marketing, trust, payment, credit and logistics services. It connects bulk buyers and sellers of fashion and related products—apparel, footwear, beauty products, accessories, home products and cosmetics—enabling shopkeepers to discover, purchase and resell products within a single ecosystem.

Watu

Pre Seed Round in 2021
Watu is focused on enhancing eCommerce marketing by developing shoppable emails that enable one-click checkout directly within email messages. This innovation aims to transform traditional static marketing emails into interactive shopping experiences, allowing eCommerce companies to increase sales and engage customers more effectively. By facilitating seamless transactions through email, Watu seeks to improve the overall effectiveness of email marketing campaigns, providing a modern solution to boost customer satisfaction and drive revenue.

Wonder Brands

Seed Round in 2021
Wonder Brands partners with successful digital brands in Latin America, investing significantly to boost growth. It provides value through technology, digital marketing, supply chain, administration support, enabling brands to expand reach and diversify products.

Boards

Funding Round in 2021
Boards is a sales enablement platform that empowers direct sellers to enhance customer acquisition, strengthen team dynamics, and streamline organizational alignment within sales teams. The company focuses on providing digital tools and support that facilitate effective sales strategies, enabling users to maximize their performance and drive revenue. By leveraging innovative technology, Boards addresses the needs of businesses seeking to improve their sales processes and outcomes.

Draft

Series A in 2021
Draft operates as a marketing agency specializing in content creation and distribution. It offers services such as content marketing, social media management, search engine optimization (SEO), and professional writing for businesses seeking to enhance their online presence and engagement with customers. The company uniquely employs blockchain technology to facilitate its job marketplace platform, connecting freelance writers and clients efficiently.

Draft

Series A in 2021
Draft operates as a marketing agency specializing in content creation and distribution. It offers services such as content marketing, social media management, search engine optimization (SEO), and professional writing for businesses seeking to enhance their online presence and engagement with customers. The company uniquely employs blockchain technology to facilitate its job marketplace platform, connecting freelance writers and clients efficiently.

Wonder Brands

Pre Seed Round in 2021
Wonder Brands partners with successful digital brands in Latin America, investing significantly to boost growth. It provides value through technology, digital marketing, supply chain, administration support, enabling brands to expand reach and diversify products.

Mayan

Seed Round in 2021
Mayan is a developer of a growth automation platform tailored for online sellers. The company focuses on enhancing the growth of Amazon sellers by offering data-driven solutions that streamline various aspects of their business operations. Mayan's software enables sellers to optimize their marketing efforts through automated pay-per-click management, inventory management, and price optimization. By providing tools for sales reporting and keyword analysis, Mayan helps sellers improve their return on marketing investments and reduce instances of inventory stock-outs. This integrated approach allows clients to effectively enhance their brand equity and maximize revenue, solidifying Mayan's role in the e-commerce ecosystem.

Draft

Seed Round in 2021
Draft operates as a marketing agency specializing in content creation and distribution. It offers services such as content marketing, social media management, search engine optimization (SEO), and professional writing for businesses seeking to enhance their online presence and engagement with customers. The company uniquely employs blockchain technology to facilitate its job marketplace platform, connecting freelance writers and clients efficiently.

Connectly.ai

Seed Round in 2021
Connectly.ai is a conversational commerce company that focuses on simplifying how small and medium-sized businesses harness their customer messages to transform connections into revenue. Its business solution drives sales for message-first SMBs by running all stages of the customer support and marketing funnel, enabling campaign activation and retargeting, and removing the friction from message-driven sales by treating customers like people, not tickets.

Pillar

Seed Round in 2020
Pillar, based in San Francisco, California, operates as a brand management platform focused on the e-sports industry. The company constructs a software-based e-sports league aimed at fostering competition among college e-sports teams, akin to the NCAA model. Additionally, Pillar offers an intelligent marketplace that includes a no-code storefront tool for streamers, allowing them to showcase endorsed products in one location, which can be linked across various social media platforms. The platform utilizes machine learning algorithms to optimize inbound sponsorship deals, providing users with valuable insights into their streaming performance. This enables individuals and businesses to effectively monetize their digital media content and events within the rapidly growing e-sports landscape.

Boards

Pre Seed Round in 2020
Boards is a sales enablement platform that empowers direct sellers to enhance customer acquisition, strengthen team dynamics, and streamline organizational alignment within sales teams. The company focuses on providing digital tools and support that facilitate effective sales strategies, enabling users to maximize their performance and drive revenue. By leveraging innovative technology, Boards addresses the needs of businesses seeking to improve their sales processes and outcomes.

Well Principled

Seed Round in 2019
Well Principled Corp. is an artificial intelligence management consulting firm based in St. Louis, Missouri, specializing in optimizing marketing and supply chain strategies for retail and consumer packaged goods (CPG) brands. Founded in 2018, the company leverages advanced algorithmic technology to predict customer buying behavior and provide actionable insights derived from established business theories and contemporary AI methodologies. Well Principled offers a streamlined alternative to traditional optimization methods that often rely on extensive analyst teams and custom development projects. Its software integrates diverse data sources to identify key business drivers, enabling clients to enhance customer retention, refine pricing strategies, and improve overall operational efficiency. By delivering clear, theory-backed plans of action, Well Principled empowers organizations to achieve growth and better manage their marketing and supply chain processes.

Proprioo

Series B in 2019
Proprioo is a French start-up that provides a digital alternative to traditional real estate agencies for home sales. Operating across Île-de-France, Lyon, and Bordeaux, Proprioo offers a complete sales service for a flat fee of €1990, significantly reducing agency commissions by tenfold. The company utilizes an online platform powered by machine learning to assist property owners in selling their homes. This technology matches real estate listings with qualified buyers, provides accurate value estimates, and facilitates effective marketing distribution. By streamlining the selling process, Proprioo aims to minimize common pitfalls that can impede successful transactions, ensuring a smoother experience for sellers.

Escale

Series C in 2019
Escale is a digital marketing agency based in Sao Paulo, Brazil, founded by Matthew Kligerman and Ken Diamond in 2013. The company specializes in customer acquisition services, primarily serving enterprises in the telecommunications and healthcare sectors across Brazil. Escale's platform manages the entire marketing and sales funnel, from online demand generation to lead management, conversion, and customer onboarding. The company operates on a commission model, aligning its performance with that of its clients. By leveraging data and technology, Escale transforms web and cloud voice interactions into actionable data points, enhancing return on investment for its customers.

ZAX

Pre Seed Round in 2019
ZAX operates a platform and online marketplace serving suppliers and resellers in Latin America, providing product discovery, sales, marketing, trust, payment, credit and logistics services. It connects bulk buyers and sellers of fashion and related products—apparel, footwear, beauty products, accessories, home products and cosmetics—enabling shopkeepers to discover, purchase and resell products within a single ecosystem.

Proprioo

Series A in 2018
Proprioo is a French start-up that provides a digital alternative to traditional real estate agencies for home sales. Operating across Île-de-France, Lyon, and Bordeaux, Proprioo offers a complete sales service for a flat fee of €1990, significantly reducing agency commissions by tenfold. The company utilizes an online platform powered by machine learning to assist property owners in selling their homes. This technology matches real estate listings with qualified buyers, provides accurate value estimates, and facilitates effective marketing distribution. By streamlining the selling process, Proprioo aims to minimize common pitfalls that can impede successful transactions, ensuring a smoother experience for sellers.

Escale

Series B in 2018
Escale is a digital marketing agency based in Sao Paulo, Brazil, founded by Matthew Kligerman and Ken Diamond in 2013. The company specializes in customer acquisition services, primarily serving enterprises in the telecommunications and healthcare sectors across Brazil. Escale's platform manages the entire marketing and sales funnel, from online demand generation to lead management, conversion, and customer onboarding. The company operates on a commission model, aligning its performance with that of its clients. By leveraging data and technology, Escale transforms web and cloud voice interactions into actionable data points, enhancing return on investment for its customers.

ProntoPiso

Seed Round in 2017
ProntoPiso is a real estate technology company that specializes in facilitating property transactions. It offers an online platform that provides advice and support throughout the buying and selling process. Notably, ProntoPiso guarantees the sale of a client's home within 90 days, and it advances the sale proceeds without charging any fees. The company's technology also includes tools for real estate professionals, such as photographic reports and 3D videos, to enhance property marketing and generate qualified leads.

Matchmade

Series A in 2017
Matchmade is a platform that connects advertisers with gaming influencers to facilitate targeted and measurable marketing campaigns. The platform provides tools and data that streamline the influencer marketing process, allowing businesses to efficiently search for and engage multiple creators in one centralized location. With real-time campaign data displayed on an accessible dashboard, Matchmade supports various third-party data-tracking services, enhancing the effectiveness of marketing strategies while enabling industry professionals to concentrate on the creative aspects of their campaigns.

Dynamic Yield

Series C in 2017
Dynamic Yield Ltd. is a technology company that specializes in machine learning and AI-driven personalization solutions. Founded in 2011 and headquartered in Tel Aviv, Israel, it operates globally with additional offices in major cities such as New York, Berlin, and London. The company's core offering, the Personalization Anywhere platform, empowers marketers to enhance customer experiences across various channels, including websites, mobile apps, emails, kiosks, and call centers. Dynamic Yield's platform provides tools for segmentation, omnichannel personalization, optimization, behavioral messaging, and dynamic advertising, catering to a diverse range of industries such as e-commerce, media, travel, and gaming. By integrating data from multiple customer touchpoints in real-time, Dynamic Yield enables organizations to deliver tailored content and offers, ultimately driving revenue growth and improving long-term business value.

Proprioo

Seed Round in 2017
Proprioo is a French start-up that provides a digital alternative to traditional real estate agencies for home sales. Operating across Île-de-France, Lyon, and Bordeaux, Proprioo offers a complete sales service for a flat fee of €1990, significantly reducing agency commissions by tenfold. The company utilizes an online platform powered by machine learning to assist property owners in selling their homes. This technology matches real estate listings with qualified buyers, provides accurate value estimates, and facilitates effective marketing distribution. By streamlining the selling process, Proprioo aims to minimize common pitfalls that can impede successful transactions, ensuring a smoother experience for sellers.

Escale

Series A in 2017
Escale is a digital marketing agency based in Sao Paulo, Brazil, founded by Matthew Kligerman and Ken Diamond in 2013. The company specializes in customer acquisition services, primarily serving enterprises in the telecommunications and healthcare sectors across Brazil. Escale's platform manages the entire marketing and sales funnel, from online demand generation to lead management, conversion, and customer onboarding. The company operates on a commission model, aligning its performance with that of its clients. By leveraging data and technology, Escale transforms web and cloud voice interactions into actionable data points, enhancing return on investment for its customers.

Dynamic Yield

Series C in 2016
Dynamic Yield Ltd. is a technology company that specializes in machine learning and AI-driven personalization solutions. Founded in 2011 and headquartered in Tel Aviv, Israel, it operates globally with additional offices in major cities such as New York, Berlin, and London. The company's core offering, the Personalization Anywhere platform, empowers marketers to enhance customer experiences across various channels, including websites, mobile apps, emails, kiosks, and call centers. Dynamic Yield's platform provides tools for segmentation, omnichannel personalization, optimization, behavioral messaging, and dynamic advertising, catering to a diverse range of industries such as e-commerce, media, travel, and gaming. By integrating data from multiple customer touchpoints in real-time, Dynamic Yield enables organizations to deliver tailored content and offers, ultimately driving revenue growth and improving long-term business value.

Swipii

Seed Round in 2016
Swipii Labs Ltd., established in 2012 and headquartered in Glasgow, UK, operates a customer loyalty and marketing platform tailored for small businesses. The company offers tools to enhance online reviews, attract new customers, and track customer data. Its key services include digital loyalty programs, email marketing, and loyalty technology solutions, enabling customers to collect points and earn rewards. Swipii aims to empower local businesses with technology to compete on par with global brands, helping consumers discover local offers, save money, and share them with their community.

Traction

Series A in 2016
Traction Labs Inc. is a content distribution technology company headquartered in San Francisco, with additional offices in Los Angeles and New York. Founded in 2013, it specializes in live streaming video and operates a digital marketing platform that connects brands and publishers with engaged audiences. The company's proprietary technology enables the distribution of various types of content, including live video, 360° video, and sponsored content, while facilitating real-time performance adjustments. Traction Labs focuses on maximizing the effectiveness of live stream campaigns through authentic audience engagement and global distribution across influential social creators and relevant publishers. Its clientele includes prominent Fortune 100 companies such as Dove, Yahoo!, and Campbell's. The company is recognized for its innovative approach, having been a finalist at TechCrunch Disrupt and attracting investment from leading venture firms.

ReachHero

Seed Round in 2016
ReachHero operates an influencer marketing platform that serves as a marketplace for brands to connect with both micro and macro influencers. By registering for free, brands can easily find influencers, evaluate their video content, and analyze viewer demographics and geographic data. The platform allows brands to create advertising campaigns with various placement options by specifying campaign details, budget, and timelines. Once the campaign is set up, influencers can submit their offers, providing brands with a range of collaboration opportunities. Additionally, brands can work directly with ReachHero's experts to develop tailored campaigns, enhancing the efficiency and scalability of their marketing efforts.

MediaMath

Series B in 2011
MediaMath, Inc. is a digital advertising technology company that specializes in providing solutions for advertisers globally. Founded in 2007 and headquartered in New York, the company offers its TerminalOne platform, which facilitates data activation, automated execution, and optimization of advertising interactions across various media channels. MediaMath's programmatic marketing platform enhances customer engagement by utilizing predictive audience targeting and machine learning to ensure relevant messaging. In addition to its technology offerings, the company provides professional services that include programmatic strategy, analytics, technology support, and advertising operations, as well as training and certification programs in digital marketing. MediaMath operates additional offices in several cities across the United States and internationally, including London, Madrid, Berlin, Singapore, Tokyo, Sao Paulo, Sydney, Melbourne, and Bengaluru.

MediaMath

Venture Round in 2009
MediaMath, Inc. is a digital advertising technology company that specializes in providing solutions for advertisers globally. Founded in 2007 and headquartered in New York, the company offers its TerminalOne platform, which facilitates data activation, automated execution, and optimization of advertising interactions across various media channels. MediaMath's programmatic marketing platform enhances customer engagement by utilizing predictive audience targeting and machine learning to ensure relevant messaging. In addition to its technology offerings, the company provides professional services that include programmatic strategy, analytics, technology support, and advertising operations, as well as training and certification programs in digital marketing. MediaMath operates additional offices in several cities across the United States and internationally, including London, Madrid, Berlin, Singapore, Tokyo, Sao Paulo, Sydney, Melbourne, and Bengaluru.

AdRocket

Seed Round in 2009
AdRocket is the ad targeting network for email. AdRocket's network increases publisher eCPMs through intelligent ad selection and optimization. Every month, many billions of email newsletters are sent to subscribers, yet the advertising is poorly targeted and largely ineffective. AdRocket fixes this by providing publisher's with individually-relevant ads for email communications, websites or RSS. Unlike 'cookies' which have a very short life, our email approach creates much longer lasting, richer individual profiles without using personally-identifiable data. Our model is to share in the ad revenue. AdRocket is not an email marketer or sender. Rather the company inserts relevant cost-per-click text ads into publishers' opt-in email communications. Over 30% of email users have images turned off, meaning many publishers' ads are never seen. AdRocket also solves this problem as text ads are automatically displayed in every email opened. AdRocket is backed by top-tier seed investors.

Become

Series D in 2008
Become, Inc. is a technology company specializing in an online shopping search engine and performance marketing services. Founded in 2004 and headquartered in Sunnyvale, California, the company connects consumers with a wide range of products, including electronics, automotive parts, clothing, jewelry, health and beauty supplies, and home goods. Become's platform allows users to compare prices and find products from various retailers, facilitating informed purchasing decisions. The company operates a substantial syndication network for product advertisements, serving over 500 publishers and generating a significant portion of its revenue from international markets. With additional offices in Tokyo, London, Karlsruhe, and Milan, Become leverages its global presence to provide effective marketing solutions and enhance the shopping experience for consumers while supporting retailers in increasing sales.

Meta

Series C in 2008
Meta is a social technology company that facilitates connections among individuals, communities, and businesses. Originally founded as Facebook in 2004 by Mark Zuckerberg in Menlo Park, California, the company rebranded to Meta on October 28, 2021, to reflect its broader focus beyond social networking. Meta operates various applications and services, positioning itself as a leader in the social media landscape, with over 1.32 billion monthly active users. The company has continuously evolved, integrating features that enhance user engagement and community building. Meta's strategic initiatives also include partnerships aimed at advancing marketing and commercial efforts in the digital and mobile sectors. As it explores new technologies, including virtual and augmented realities, Meta aims to redefine how people interact and share experiences online.

LeadPoint

Series C in 2006
LeadPoint, Inc. is a performance advertising company founded in 2004 and headquartered in Los Angeles, California, with an additional presence in London, United Kingdom. It pioneered the online lead generation industry by creating the first online lead marketplace, facilitating connections between lead buyers and sellers through public and private auctions. The company offers Lead MarketPlace, a platform that auctions voice and text leads across various sectors, including consumer lending, automotive lending, education, and business services. Additionally, LeadPoint provides PrecisionAds, a consumer-focused vertical search platform that delivers real-time rate information. With a client base exceeding 2,000 customers, including many Fortune 500 companies, LeadPoint trades millions of leads annually in North America and Europe, alongside offering analytics tools to enhance campaign performance and integrate with lead management systems.
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