Go4it Capital Partners

Go4it Capital Partners is a venture capital firm established in 2016 and based in São Paulo, Brazil. The firm focuses on investing in innovative companies within the sports, digital media, and health and wellness sectors. Go4it Capital Partners collaborates with exceptional entrepreneurs who are dedicated to building global businesses that promote a more active and enjoyable lifestyle. Through its investments, the firm aims to support the growth of these industries and contribute positively to society.

Mark Lemann

Co-Founder

Cesar Villares

Co-Founder

21 past transactions

Adventures

Series A in 2022
Adventures specializes in accelerating brands from various industries and bringing them directly to the consumer. In an increasingly creative, technological, and demanding world, the company aims to shape differentiated brands through creators and assist them in overcoming the challenges of this new environment. Rapha Avellar, Ricardo Dias, and Gerard de Roure founded the company in 2020.

Fazenda Futuro

Series C in 2021
Fazenda Futuro is a Brazilian food technology company established in 2019, specializing in the production and sale of plant-based meat products. The company offers a range of items, including its flagship Futuro Burger, which is made from pea, soy, and chickpea. In addition to burgers, Fazenda Futuro supplies ground meat and vegetable meatballs to food retailers. The company has achieved significant distribution, with its products available in approximately 2,000 locations across Brazil, particularly in the southern and southeastern regions, as well as in major cities like Brasília and Salvador.

Future Farm

Series C in 2021
Future Farm is engaged in the production of plant-based food designed to appeal to meat-eaters while eliminating the need for animal products. The company utilizes ingredients such as pea, soy, chickpea protein isolate, and beetroot juice, employing artificial intelligence to replicate the flavor, texture, and color of red meat. This innovative approach allows consumers to enjoy a healthy and environmentally friendly alternative that maintains comparable taste and protein content to traditional meat products.

Greenfly

Venture Round in 2021
Greenfly, Inc. is a software company that offers a content collaboration and distribution platform primarily for sports and entertainment organizations. Founded in 2014 and headquartered in Santa Monica, California, with an additional office in Paris, France, Greenfly's platform automates the capture, organization, and distribution of short-form digital media, such as videos and photos. This enables organizations to streamline their content workflows and provide real-time access to staff, partners, athletes, and talent. By facilitating the creation and sharing of media content, Greenfly enhances fan engagement and helps organizations increase their revenue through improved social interaction and audience growth. Its solutions cater to a diverse range of clients, including brands, political campaigns, and entertainment sectors.

Rei do Pitaco

Venture Round in 2021
Rei do Pitaco is a pioneering Brazilian mobile application focused on Daily Fantasy Sports, designed to enhance the enjoyment of sports for fans in Brazil. The platform enables users to participate in single-round fantasy sports contests across all major football leagues. Users can create their own teams by selecting their preferred players and compete with friends or other participants. Additionally, the app offers the opportunity to establish leagues and provides real cash prizes, fostering active engagement and rewarding users for their involvement in the game.

Sorare

Series A in 2021
Sorare is a Paris-based company that operates a global fantasy football game, allowing users to manage soccer teams using official digital collectible cards. Founded in December 2018, Sorare's platform utilizes blockchain technology to facilitate the trading of non-fungible tokens (NFTs), making it possible for fans to collect, buy, and sell virtual player cards. The platform aims to make cryptocurrency engaging and accessible through the lens of fantasy football. In December 2020, Sorare reported sales of $1.8 million in digital cards, highlighting its growing popularity in the realm of sports collectibles and online gaming.

Strava

Series F in 2020
Strava, Inc. is a mobile application and online platform tailored for runners and cyclists globally, fostering a vibrant community of athletes. Launched in 2007 and headquartered in San Francisco, California, with additional offices in locations like Hanover, New Hampshire, and London, Strava allows users to record their fitness activities, analyze performance, and engage in friendly competition. The platform offers a variety of features, including training plans, performance tracking, leaderboards, and workout analysis. It also provides tools such as personal heatmaps and real-time segments to enhance the training experience. Strava's services are accessible via iPhone, Android, and GPS devices, and the company sells apparel and accessories through its online store. By connecting athletes worldwide, Strava transforms fitness into a more social and motivating endeavor, encouraging users to share their activities and progress.

Fazenda Futuro

Series B in 2020
Fazenda Futuro is a Brazilian food technology company established in 2019, specializing in the production and sale of plant-based meat products. The company offers a range of items, including its flagship Futuro Burger, which is made from pea, soy, and chickpea. In addition to burgers, Fazenda Futuro supplies ground meat and vegetable meatballs to food retailers. The company has achieved significant distribution, with its products available in approximately 2,000 locations across Brazil, particularly in the southern and southeastern regions, as well as in major cities like Brasília and Salvador.

WSC Sports

Series C in 2019
WSC Sports is a leading provider of AI-driven sports content technology that enables sports organizations to enhance fan engagement through customized video experiences. The company's platform automates the analysis of live sports events, identifying key moments to generate and distribute tailored short-form video content across various digital platforms. This innovation supports a wide range of clients, including major entities like the NBA, ESPN, YouTubeTV, and LaLiga, allowing them to expand their reach and grow their fan bases. By streamlining content creation and management, WSC Sports helps sports rights holders unlock new revenue opportunities while effectively connecting with their audiences.

Fazenda Futuro

Series A in 2019
Fazenda Futuro is a Brazilian food technology company established in 2019, specializing in the production and sale of plant-based meat products. The company offers a range of items, including its flagship Futuro Burger, which is made from pea, soy, and chickpea. In addition to burgers, Fazenda Futuro supplies ground meat and vegetable meatballs to food retailers. The company has achieved significant distribution, with its products available in approximately 2,000 locations across Brazil, particularly in the southern and southeastern regions, as well as in major cities like Brasília and Salvador.

Future Farm

Series A in 2019
Future Farm is engaged in the production of plant-based food designed to appeal to meat-eaters while eliminating the need for animal products. The company utilizes ingredients such as pea, soy, chickpea protein isolate, and beetroot juice, employing artificial intelligence to replicate the flavor, texture, and color of red meat. This innovative approach allows consumers to enjoy a healthy and environmentally friendly alternative that maintains comparable taste and protein content to traditional meat products.

TAPPP

Series A in 2018
TAPPP is a New York City-based company that simplifies access to sports content and betting by providing various payment options, making it safer and more convenient for consumers to manage their accounts. The company has made Major League Baseball and National Football League streaming products available through major physical and digital retailers in the United States. TAPPP is also expanding its payment solutions for sports betting, enabling millions of customers to top up their accounts with cash. In addition to its focus on sports betting, TAPPP develops a gaming and transaction platform that delivers real-time, content-specific viewing experiences across multiple devices, enhancing customer engagement and satisfaction while supporting businesses in acquiring new customers and driving transactions.

Final Level

Pre Seed Round in 2018
Final Level is an entertainment platform based in Brazil that focuses on the gaming lifestyle ecosystem. The company collaborates with various stakeholders, including talent, the gaming community, publishers, social media platforms, and brands. By uniting content creators, Final Level facilitates the promotion of games across multiple companies, reaching nearly one hundred million subscribers and generating over five hundred million monthly views. This comprehensive approach supports the development of the gaming lifestyle while enhancing visibility and engagement for games and brands within the gaming industry.

G2 Esports

Seed Round in 2017
G2 Esports, founded in 2015 and headquartered in Berlin, is a prominent global esports organization recognized for its achievements in popular games such as League of Legends and Counter-Strike. With a fan base exceeding 40 million worldwide, G2 has made significant strides in expanding its reach and promoting inclusivity within the gaming community, exemplified by the launch of its all-female VALORANT team, G2 Gozen. In 2024, the organization secured $17.3 million in funding aimed at supporting its global expansion and enhancing content development. G2 Esports focuses on uniting competitive players, collaborating with partners, and creating engaging merchandise and content, all while striving to innovate in esports team management and uphold values of professionalism.

Keemotion

Series A in 2017
Keemotion LLC specializes in the development and marketing of automated audiovisual production solutions, primarily for basketball games. Founded in 2014 and based in Brooklyn, New York, the company utilizes proprietary motion-detecting technology to autonomously film and produce high-quality sports footage. This innovative approach allows for cost-effective game capture without the need for traditional production teams or equipment. Keemotion's platform not only enables coaches, leagues, and broadcasters to stream events efficiently but also offers features such as game categorization, instant retrieval of video segments, and customizable highlights for fans. By providing affordable solutions, Keemotion supports media companies in producing and sharing content from lower leagues, enhancing the overall viewing experience while promoting social engagement around sporting events.

Gamers Club

Seed Round in 2017
Gamers Club is the largest competitive gaming and esports platform in Latin America, serving over 3 million registered users across popular titles such as Counter Strike, Valorant, League of Legends, and Fortnite. The platform aims to transform online gaming into a professional sport by providing a comprehensive ecosystem for esports enthusiasts. It offers a range of services including training, content creation, championships, and broadcasts, thereby fostering the regional gaming community. By facilitating both skill development and competitive opportunities, Gamers Club supports aspiring professional gamers in enhancing their gameplay and gaining valuable experience.

Strava

Series E in 2017
Strava, Inc. is a mobile application and online platform tailored for runners and cyclists globally, fostering a vibrant community of athletes. Launched in 2007 and headquartered in San Francisco, California, with additional offices in locations like Hanover, New Hampshire, and London, Strava allows users to record their fitness activities, analyze performance, and engage in friendly competition. The platform offers a variety of features, including training plans, performance tracking, leaderboards, and workout analysis. It also provides tools such as personal heatmaps and real-time segments to enhance the training experience. Strava's services are accessible via iPhone, Android, and GPS devices, and the company sells apparel and accessories through its online store. By connecting athletes worldwide, Strava transforms fitness into a more social and motivating endeavor, encouraging users to share their activities and progress.

Keemotion

Venture Round in 2016
Keemotion LLC specializes in the development and marketing of automated audiovisual production solutions, primarily for basketball games. Founded in 2014 and based in Brooklyn, New York, the company utilizes proprietary motion-detecting technology to autonomously film and produce high-quality sports footage. This innovative approach allows for cost-effective game capture without the need for traditional production teams or equipment. Keemotion's platform not only enables coaches, leagues, and broadcasters to stream events efficiently but also offers features such as game categorization, instant retrieval of video segments, and customizable highlights for fans. By providing affordable solutions, Keemotion supports media companies in producing and sharing content from lower leagues, enhancing the overall viewing experience while promoting social engagement around sporting events.

Greenfly

Series A in 2016
Greenfly, Inc. is a software company that offers a content collaboration and distribution platform primarily for sports and entertainment organizations. Founded in 2014 and headquartered in Santa Monica, California, with an additional office in Paris, France, Greenfly's platform automates the capture, organization, and distribution of short-form digital media, such as videos and photos. This enables organizations to streamline their content workflows and provide real-time access to staff, partners, athletes, and talent. By facilitating the creation and sharing of media content, Greenfly enhances fan engagement and helps organizations increase their revenue through improved social interaction and audience growth. Its solutions cater to a diverse range of clients, including brands, political campaigns, and entertainment sectors.

TAPPP

Venture Round in 2016
TAPPP is a New York City-based company that simplifies access to sports content and betting by providing various payment options, making it safer and more convenient for consumers to manage their accounts. The company has made Major League Baseball and National Football League streaming products available through major physical and digital retailers in the United States. TAPPP is also expanding its payment solutions for sports betting, enabling millions of customers to top up their accounts with cash. In addition to its focus on sports betting, TAPPP develops a gaming and transaction platform that delivers real-time, content-specific viewing experiences across multiple devices, enhancing customer engagement and satisfaction while supporting businesses in acquiring new customers and driving transactions.

GoFlow

Venture Round in 2016
goFlow Surf is a surfing application that allows its users to access live surf reports, post photos, connect with their friends, and share their surfing experiences with others. It enables its users to discover the best surfing spots nearby based on live recommendations from their friends and other goFlow Surf users. Its service portfolio includes providing surf reports by simply tapping the condition meters to share what the waves, wind and crowds are like; allows users to follow surfing friends, favorite surfers, and surf spots; and share its users surfing experiences with photos and comments. goFlow Surf was launched in 2012 and is based in Los Angeles, C.A. It was co-founded by [Roni Eshel](https://www.crunchbase.com/person/roni-eshel) and [Ian Walsh](https://www.crunchbase.com/person/ian-walsh-).
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