Go4it Capital Partners

Go4it Capital Partners is a venture capital firm established in 2016 and based in São Paulo, Brazil. The firm focuses on investing in innovative companies within the sports, digital media, and health and wellness sectors. Go4it Capital Partners collaborates with exceptional entrepreneurs who are dedicated to building global businesses that promote a more active and enjoyable lifestyle. Through its investments, the firm aims to support the growth of these industries and contribute positively to society.

Mark Lemann

Co-Founder

22 past transactions

Adventures

Series A in 2022
Adventures specializes in accelerating brands from various industries and bringing them directly to the consumer. In an increasingly creative, technological, and demanding world, the company aims to shape differentiated brands through creators and assist them in overcoming the challenges of this new environment. Rapha Avellar, Ricardo Dias, and Gerard de Roure founded the company in 2020.

Fazenda Futuro

Series C in 2021
Fazenda Futuro is a Brazilian food tech company founded in 2019 that specializes in the production and sale of plant-based meat alternatives. Its flagship product, the Futuro Burger, is made from a blend of pea, soy, and chickpea. In addition to burgers, the company offers ground meat and vegetable meatballs. Fazenda Futuro has established a significant market presence, with its products available in approximately 2,000 retail locations throughout Brazil, particularly thriving in the southern and southeastern regions, as well as in major cities like Brasília and Salvador. The company aims to provide sustainable and delicious alternatives to traditional meat products, catering to the growing demand for plant-based diets.

Future Farm

Series C in 2021
Future Farm is a producer of plant-based food designed to appeal to meat-eaters without relying on animal products. The company creates its offerings using pea, soy, and chickpea protein isolates, as well as beetroot juice, employing artificial intelligence to replicate the flavor, texture, and color of red meat. This innovative approach allows consumers to enjoy a healthier and environmentally friendly alternative to traditional meat while maintaining similar taste and protein content.

Greenfly

Venture Round in 2021
Greenfly, Inc. is a digital asset management company that specializes in content collaboration and distribution for sports and entertainment organizations. Founded in 2014 and headquartered in Santa Monica, California, with an additional office in Paris, France, Greenfly offers a software platform and mobile app designed to automate the collection, organization, and distribution of short-form digital media. This platform empowers users, including athletes and brand ambassadors, to create and share media content in real-time, thereby enhancing social engagement and expanding audiences. By streamlining content workflows, Greenfly enables organizations to improve fan engagement and drive revenue through effective media management.

Rei do Pitaco

Venture Round in 2021
Rei do Pitaco is a pioneering Brazilian mobile application focused on daily fantasy sports, specifically designed to enhance the enjoyment of sports for fans. It provides a platform where users can participate in single-round fantasy contests related to major football leagues. The application allows users to build their own teams by selecting players, compete with friends, and create leagues, all while offering the opportunity to win cash prizes. Through this engaging model, Rei do Pitaco encourages active participation in sports, rewarding users for their involvement and enhancing the overall gaming experience.

Sorare

Series A in 2021
Sorare is a Paris-based company that operates a global fantasy football game, allowing users to manage soccer teams using digital non-fungible tokens (NFTs). Founded in December 2018, Sorare provides a platform where fans can collect, trade, and utilize virtual player cards, facilitating an engaging gaming experience that merges traditional fantasy sports with blockchain technology. The company aims to make cryptocurrency enjoyable and accessible through its innovative approach to fantasy football. Users can buy, sell, and trade official digital collectibles using real-life cryptocurrencies, contributing to a vibrant marketplace for sports enthusiasts. Sorare has demonstrated significant growth, achieving $1.8 million in card sales by December 2020.

Strava

Series F in 2020
Strava, Inc. is a technology company that operates a mobile application and online platform for runners and cyclists globally. Founded in 2007 and headquartered in San Francisco, California, Strava provides an online community for athletes to record their activities, analyze performance, and compete with others. The platform offers features such as leaderboards, training plans, heatmaps, and workout analysis, enhancing the fitness experience through social interaction and motivation. Users can track their progress, compare performance with friends and professional athletes, and discover new workouts. In addition to its digital services, Strava sells apparel, devices, and accessories through its online store. The company has additional locations in New Hampshire, Colorado, Germany, and the United Kingdom, further supporting its mission to connect athletes worldwide.

Fazenda Futuro

Series B in 2020
Fazenda Futuro is a Brazilian food tech company founded in 2019 that specializes in the production and sale of plant-based meat alternatives. Its flagship product, the Futuro Burger, is made from a blend of pea, soy, and chickpea. In addition to burgers, the company offers ground meat and vegetable meatballs. Fazenda Futuro has established a significant market presence, with its products available in approximately 2,000 retail locations throughout Brazil, particularly thriving in the southern and southeastern regions, as well as in major cities like Brasília and Salvador. The company aims to provide sustainable and delicious alternatives to traditional meat products, catering to the growing demand for plant-based diets.

WSC Sports

Series C in 2019
WSC Sports Technologies Ltd specializes in creating customized short-form video content for the sports industry through the use of artificial intelligence and machine learning. Founded in 2011 and headquartered in Givatayim, Israel, with additional offices in Netanya and New York, the company offers a platform that automates the generation, management, and distribution of video content. This platform analyzes live sports events, identifying key moments to create tailored video clips, which can be shared across digital platforms. WSC Sports serves various stakeholders in the sports sector, including sports organizations, media rights holders, and coaching staff, providing tools like interactive video experiences and analytics software for basketball and football. The company has established partnerships with major entities such as the NBA, ESPN, and LaLiga, allowing them to enhance fan engagement and unlock new revenue opportunities.

Fazenda Futuro

Series A in 2019
Fazenda Futuro is a Brazilian food tech company founded in 2019 that specializes in the production and sale of plant-based meat alternatives. Its flagship product, the Futuro Burger, is made from a blend of pea, soy, and chickpea. In addition to burgers, the company offers ground meat and vegetable meatballs. Fazenda Futuro has established a significant market presence, with its products available in approximately 2,000 retail locations throughout Brazil, particularly thriving in the southern and southeastern regions, as well as in major cities like Brasília and Salvador. The company aims to provide sustainable and delicious alternatives to traditional meat products, catering to the growing demand for plant-based diets.

Future Farm

Series A in 2019
Future Farm is a producer of plant-based food designed to appeal to meat-eaters without relying on animal products. The company creates its offerings using pea, soy, and chickpea protein isolates, as well as beetroot juice, employing artificial intelligence to replicate the flavor, texture, and color of red meat. This innovative approach allows consumers to enjoy a healthier and environmentally friendly alternative to traditional meat while maintaining similar taste and protein content.

TAPPP

Series A in 2018
TAPPP is a New York City-based company that facilitates access to sports content and betting through innovative payment solutions. By providing multiple payment options, TAPPP allows consumers to easily engage with sports streaming products, including those from major leagues like MLB and NFL. The company enhances the sports viewing experience by offering a gaming and transaction platform that delivers real-time, content-specific experiences across various devices. TAPPP's services include on-screen, at-event, and in-store products aimed at creating impactful and contextual commerce opportunities. This approach not only improves customer engagement but also supports companies in acquiring new customers and increasing their overall satisfaction. TAPPP's mission is to make sports content more engaging and accessible to fans while ensuring a safe and convenient betting experience.

Final Level

Pre Seed Round in 2018
Final Level is an entertainment platform focused on the gaming sector in Brazil. It is designed to foster the development of the gaming lifestyle ecosystem by collaborating with various stakeholders, including talent, the community, publishers, social platforms, and brands. The platform connects content creators who collectively reach nearly one hundred million subscribers and generate over five hundred million monthly views. This extensive network enables the promotion of games for diverse companies, leveraging the influence of content creators to enhance visibility and engagement within the gaming community.

G2 Esports

Seed Round in 2017
G2 Esports, founded in 2015 and headquartered in Berlin, is a prominent global esports organization recognized for its achievements in competitive gaming titles such as League of Legends and Counter-Strike. With a fan base exceeding 40 million worldwide, G2 has successfully ventured into various markets and championed inclusivity through initiatives like the establishment of its all-female VALORANT team, G2 Gozen. The organization aims to innovate esports team management while maintaining a commitment to professionalism. G2 Esports collaborates with partners to create merchandise, develop engaging content, and organize multiplayer gaming events, facilitating competitive players and enhancing the overall gaming experience. In 2024, the company raised $17.3 million in funding to further its global expansion and content initiatives.

Keemotion

Series A in 2017
Keemotion LLC, based in Brooklyn, New York, specializes in developing and marketing audiovisual equipment with a focus on automated production solutions for sports events, particularly basketball games. Established in 2014, the company employs proprietary motion-detecting technology and software to autonomously capture and produce high-quality footage of games. This innovative approach allows coaches, leagues, and broadcasters to film and stream events without the need for expensive production teams or equipment. Keemotion's solutions also facilitate easy categorization and retrieval of game footage, enabling users to tag plays and access specific video segments instantly via a personalized application. By offering an affordable means of producing professional-grade sports content, Keemotion enhances the viewing experience for fans and content owners alike.

Gamers Club

Seed Round in 2017
Gamers Club is the largest competitive gaming and esports platform in Latin America, dedicated to transforming online gaming into a professional sport. It serves over 3,000,000 registered users who engage in popular competitive games like Counter-Strike, Valorant, League of Legends, and Fortnite. The platform offers a comprehensive ecosystem for esports enthusiasts, providing training, classes, and resources that enable users to enhance their gaming skills. Additionally, Gamers Club organizes championships and tournaments, fostering a vibrant community and supporting the regional gaming scene through content, broadcasts, and announcements.

Strava

Series E in 2017
Strava, Inc. is a technology company that operates a mobile application and online platform for runners and cyclists globally. Founded in 2007 and headquartered in San Francisco, California, Strava provides an online community for athletes to record their activities, analyze performance, and compete with others. The platform offers features such as leaderboards, training plans, heatmaps, and workout analysis, enhancing the fitness experience through social interaction and motivation. Users can track their progress, compare performance with friends and professional athletes, and discover new workouts. In addition to its digital services, Strava sells apparel, devices, and accessories through its online store. The company has additional locations in New Hampshire, Colorado, Germany, and the United Kingdom, further supporting its mission to connect athletes worldwide.

Keemotion

Venture Round in 2016
Keemotion LLC, based in Brooklyn, New York, specializes in developing and marketing audiovisual equipment with a focus on automated production solutions for sports events, particularly basketball games. Established in 2014, the company employs proprietary motion-detecting technology and software to autonomously capture and produce high-quality footage of games. This innovative approach allows coaches, leagues, and broadcasters to film and stream events without the need for expensive production teams or equipment. Keemotion's solutions also facilitate easy categorization and retrieval of game footage, enabling users to tag plays and access specific video segments instantly via a personalized application. By offering an affordable means of producing professional-grade sports content, Keemotion enhances the viewing experience for fans and content owners alike.

Greenfly

Series A in 2016
Greenfly, Inc. is a digital asset management company that specializes in content collaboration and distribution for sports and entertainment organizations. Founded in 2014 and headquartered in Santa Monica, California, with an additional office in Paris, France, Greenfly offers a software platform and mobile app designed to automate the collection, organization, and distribution of short-form digital media. This platform empowers users, including athletes and brand ambassadors, to create and share media content in real-time, thereby enhancing social engagement and expanding audiences. By streamlining content workflows, Greenfly enables organizations to improve fan engagement and drive revenue through effective media management.

TAPPP

Venture Round in 2016
TAPPP is a New York City-based company that facilitates access to sports content and betting through innovative payment solutions. By providing multiple payment options, TAPPP allows consumers to easily engage with sports streaming products, including those from major leagues like MLB and NFL. The company enhances the sports viewing experience by offering a gaming and transaction platform that delivers real-time, content-specific experiences across various devices. TAPPP's services include on-screen, at-event, and in-store products aimed at creating impactful and contextual commerce opportunities. This approach not only improves customer engagement but also supports companies in acquiring new customers and increasing their overall satisfaction. TAPPP's mission is to make sports content more engaging and accessible to fans while ensuring a safe and convenient betting experience.

GoFlow

Venture Round in 2016
GoFlow Surf is a surfing application designed to create a vibrant outdoor sports community. Launched in 2012 and based in Los Angeles, California, the platform allows users to access live surf reports, share photos, and connect with friends while documenting their surfing experiences. Users can discover optimal surfing locations through real-time recommendations from fellow surfers and can actively contribute by sharing conditions of the waves, wind, and crowds. By facilitating interactions among users, GoFlow Surf not only enhances the surfing experience but also empowers local experts to share their skills and earn income from their passions.

Strava

Strava, Inc. is a technology company that operates a mobile application and online platform for runners and cyclists globally. Founded in 2007 and headquartered in San Francisco, California, Strava provides an online community for athletes to record their activities, analyze performance, and compete with others. The platform offers features such as leaderboards, training plans, heatmaps, and workout analysis, enhancing the fitness experience through social interaction and motivation. Users can track their progress, compare performance with friends and professional athletes, and discover new workouts. In addition to its digital services, Strava sells apparel, devices, and accessories through its online store. The company has additional locations in New Hampshire, Colorado, Germany, and the United Kingdom, further supporting its mission to connect athletes worldwide.
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