Goal Ventures

Goal Ventures, established in 2018, is a venture capital firm headquartered in Los Angeles, California. The company invests in early-stage startups operating in a wide range of technology sectors, including digital media, ad tech, social media, streaming, games & esports, data analytics, artificial intelligence, blockchain, digital retail & commerce, and emerging technologies.

Mary Ermitanio

Senior Associate

Ned Sherman

Co-Founder and General Partner

10 past transactions

Carbonated

Series A in 2024
Carbonated Inc. is a mobile and PC game development company founded in 2015 and headquartered in El Segundo, California. The company specializes in creating person-vs-person games that provide a real-time gaming experience while ensuring accessibility for a broad audience. Carbonated's primary focus is on an upcoming mobile shooter that leverages artificial intelligence to simplify gameplay, enabling users to engage with the game using just one hand. Additionally, the company is developing a proprietary live operations system called Carbyne, designed to facilitate swift updates and enhancements to its games. Through its innovative approach, Carbonated aims to deliver captivating worlds, characters, and narratives that enhance player interaction.

Rooter

Venture Round in 2023
Rooter is India's leading game streaming and eSports content platform, established in 2016 by Piyush Kumar and Dipesh Agarwal. The platform serves a community of over 450 million gaming enthusiasts, offering a space for interaction and content creation. With approximately 70 million downloads and around 18 million monthly active users, Rooter stands out in its category, featuring over 1.7 million daily active users who engage with live streams, videos, and reels for an average of 28 minutes daily. The platform supports over 15,000 professional streamers and more than a million user-generated content creators each month. Rooter has a strong monetization strategy, boasting an annual recurring revenue of $7 million and providing over 8,200 hours of live eSports content annually through partnerships with prominent tournament organizers and top eSports teams in India. The company's pivot towards game streaming and eSports emerged during the COVID-19 pandemic, aligning with changing content consumption trends and enhancing its community-focused mission.

BebopBee

Venture Round in 2023
BebopBee is a game development studio focused on creating engaging and lasting casual app-based games, particularly in the match-3 puzzle genre. The company designs mobile games that enhance the gaming experience through a combination of creativity and technology. BebopBee's games feature captivating levels and visually appealing environments, aiming to provide players with enjoyable and entertaining gameplay.

Loupe

Seed Round in 2023
Loupe is an art streaming platform that offers an immersive experience for users by continuously showcasing high-resolution artwork from around the world. Available on connected TVs and web browsers, Loupe integrates an art marketplace where users can purchase fine art prints and original works. The platform initially launched on Apple TV, where it gained significant popularity as a leading lifestyle app, and has since expanded to over 25 channels across various platforms, including Amazon Fire, Android TV, and Samsung. With a user base of 2 million monthly active users and notable audience growth, Loupe serves an upscale mass market, reaching sectors such as consumer electronics, interior design, and the hospitality industry. The company employs proprietary customization methods for its content streams, enhancing user engagement and promoting global artist discovery through its continuous display of art on connected screens.

Anzu.io

Series B in 2022
Anzu.io, Inc. is an innovative advertising company that specializes in integrating brand advertisements seamlessly into digital game environments, including mobile, PC, console, and the metaverse. Founded in 2017 and headquartered in Tel Aviv, Israel, with an additional office in Berlin, Germany, Anzu provides a non-disruptive in-game ad solution that prioritizes player experience while enabling advertisers to engage with their target audiences programmatically. The company utilizes a patented 3D ad tracking engine for viewability measurement and partners with established AdTech vendors to ensure compliance with industry standards. Anzu's platform supports various game engines and offers developers a comprehensive ad monetization solution, allowing them to enhance revenue through strategically placed ads that align with gameplay. By catering to both brands and game developers, Anzu aims to improve the advertising landscape in gaming, making it more effective for advertisers while enriching the experience for players.

Aglet

Venture Round in 2022
Aglet is a digital platform headquartered in Los Angeles, California, that operates a marketplace for virtual sneakers. It connects sneaker enthusiasts, designers, and brands by offering a gamified experience where users can earn in-game currency, compete with players globally, and collect virtual sneakers. Aglet's innovative approach encourages physical activity and real-world interaction, allowing consumers to manage virtual retail shops and bring their sneaker designs to life within a gaming environment. This unique model fosters community engagement among sneakerheads while blending the worlds of gaming and fashion.

Rooter

Series A in 2022
Rooter is India's leading game streaming and eSports content platform, established in 2016 by Piyush Kumar and Dipesh Agarwal. The platform serves a community of over 450 million gaming enthusiasts, offering a space for interaction and content creation. With approximately 70 million downloads and around 18 million monthly active users, Rooter stands out in its category, featuring over 1.7 million daily active users who engage with live streams, videos, and reels for an average of 28 minutes daily. The platform supports over 15,000 professional streamers and more than a million user-generated content creators each month. Rooter has a strong monetization strategy, boasting an annual recurring revenue of $7 million and providing over 8,200 hours of live eSports content annually through partnerships with prominent tournament organizers and top eSports teams in India. The company's pivot towards game streaming and eSports emerged during the COVID-19 pandemic, aligning with changing content consumption trends and enhancing its community-focused mission.

Lucid Sight

Seed Round in 2021
Lucid Sight, Inc. is a computer software company based in Los Angeles, California, that specializes in the design and development of virtual reality games and software applications. Founded in 2015, the company focuses on creating immersive entertainment experiences using blockchain, augmented reality, and virtual reality technologies. Lucid Sight develops multiplayer adventure and sports games, aiming to provide engaging interfaces for gamers. Additionally, the company offers tools and plug-ins for virtual reality developers and innovative monetization and marketing platforms for brands and game developers. Through its catalog, Lucid Sight serves a diverse clientele, including developers and advertisers, by leveraging emerging technologies to enhance gaming and marketing experiences.

Lucid Sight

Venture Round in 2021
Lucid Sight, Inc. is a computer software company based in Los Angeles, California, that specializes in the design and development of virtual reality games and software applications. Founded in 2015, the company focuses on creating immersive entertainment experiences using blockchain, augmented reality, and virtual reality technologies. Lucid Sight develops multiplayer adventure and sports games, aiming to provide engaging interfaces for gamers. Additionally, the company offers tools and plug-ins for virtual reality developers and innovative monetization and marketing platforms for brands and game developers. Through its catalog, Lucid Sight serves a diverse clientele, including developers and advertisers, by leveraging emerging technologies to enhance gaming and marketing experiences.

Anzu.io

Series B in 2021
Anzu.io, Inc. is an innovative advertising company that specializes in integrating brand advertisements seamlessly into digital game environments, including mobile, PC, console, and the metaverse. Founded in 2017 and headquartered in Tel Aviv, Israel, with an additional office in Berlin, Germany, Anzu provides a non-disruptive in-game ad solution that prioritizes player experience while enabling advertisers to engage with their target audiences programmatically. The company utilizes a patented 3D ad tracking engine for viewability measurement and partners with established AdTech vendors to ensure compliance with industry standards. Anzu's platform supports various game engines and offers developers a comprehensive ad monetization solution, allowing them to enhance revenue through strategically placed ads that align with gameplay. By catering to both brands and game developers, Anzu aims to improve the advertising landscape in gaming, making it more effective for advertisers while enriching the experience for players.
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