Goal Ventures

Goal Ventures, established in 2018, is a venture capital firm headquartered in Los Angeles, California. The company invests in early-stage startups operating in a wide range of technology sectors, including digital media, ad tech, social media, streaming, games & esports, data analytics, artificial intelligence, blockchain, digital retail & commerce, and emerging technologies.

Mary Ermitanio

Senior Associate

Ned Sherman

Co-Founder and General Partner

10 past transactions

Carbonated

Series A in 2024
Carbonated Inc. is a game development studio based in El Segundo, California, founded in 2015. It builds mobile and PC games with a focus on accessible, real-time multiplayer experiences. The company leverages artificial intelligence to enable moment-to-moment gameplay and to support one-handed play, particularly in a forthcoming mobile shooter title. It is also developing Carbyne, an in-house live operations system designed to rapidly deliver updates and content to players. Through its portfolio, Carbonated aims to create person-versus-person games that connect players across devices, offering engaging worlds, characters, and stories while prioritizing accessible, on-the-go gameplay.

Rooter

Venture Round in 2023
Rooter is India's leading game streaming and eSports content platform, established in 2016 by Piyush Kumar and Dipesh Agarwal. The platform serves a community of over 450 million gaming enthusiasts, offering a space for interaction and content creation. With approximately 70 million downloads and around 18 million monthly active users, Rooter stands out in its category, featuring over 1.7 million daily active users who engage with live streams, videos, and reels for an average of 28 minutes daily. The platform supports over 15,000 professional streamers and more than a million user-generated content creators each month. Rooter has a strong monetization strategy, boasting an annual recurring revenue of $7 million and providing over 8,200 hours of live eSports content annually through partnerships with prominent tournament organizers and top eSports teams in India. The company's pivot towards game streaming and eSports emerged during the COVID-19 pandemic, aligning with changing content consumption trends and enhancing its community-focused mission.

BebopBee

Venture Round in 2023
BebopBee is a game development studio specializing in emotive and enduring casual app-based games, with a primary focus on match-3 puzzle games.

Loupe

Seed Round in 2023
Loupe is an art streaming platform offering ad-supported, high-resolution visual content on various connected TVs and web platforms. It provides users with the ability to purchase select prints and original artworks directly through its integrated marketplace. With over 2 million monthly active users and a presence on major platforms like Apple TV, Amazon Fire, and Samsung, Loupe caters to an upscale mass market in industries such as OTT, consumer electronics, home entertainment, interior design, the art market, music streaming, and hospitality.

Anzu.io

Series B in 2022
Anzu.io, Inc. is an innovative advertising company that specializes in integrating brand advertisements seamlessly into digital game environments, including mobile, PC, console, and the metaverse. Founded in 2017 and headquartered in Tel Aviv, Israel, with an additional office in Berlin, Germany, Anzu provides a non-disruptive in-game ad solution that prioritizes player experience while enabling advertisers to engage with their target audiences programmatically. The company utilizes a patented 3D ad tracking engine for viewability measurement and partners with established AdTech vendors to ensure compliance with industry standards. Anzu's platform supports various game engines and offers developers a comprehensive ad monetization solution, allowing them to enhance revenue through strategically placed ads that align with gameplay. By catering to both brands and game developers, Anzu aims to improve the advertising landscape in gaming, making it more effective for advertisers while enriching the experience for players.

Aglet

Venture Round in 2022
Aglet is a digital platform based in Los Angeles, California, connecting sneaker enthusiasts, creators, and brands through virtual sneakers. Users can collect, trade, and sell digital versions of limited edition shoes using an in-game currency.

Rooter

Series A in 2022
Rooter is India's leading game streaming and eSports content platform, established in 2016 by Piyush Kumar and Dipesh Agarwal. The platform serves a community of over 450 million gaming enthusiasts, offering a space for interaction and content creation. With approximately 70 million downloads and around 18 million monthly active users, Rooter stands out in its category, featuring over 1.7 million daily active users who engage with live streams, videos, and reels for an average of 28 minutes daily. The platform supports over 15,000 professional streamers and more than a million user-generated content creators each month. Rooter has a strong monetization strategy, boasting an annual recurring revenue of $7 million and providing over 8,200 hours of live eSports content annually through partnerships with prominent tournament organizers and top eSports teams in India. The company's pivot towards game streaming and eSports emerged during the COVID-19 pandemic, aligning with changing content consumption trends and enhancing its community-focused mission.

Lucid Sight

Seed Round in 2021
Lucid Sight, Inc. is a computer software company based in Los Angeles, California, that specializes in the design and development of virtual reality games and software applications. Founded in 2015, the company focuses on creating immersive entertainment experiences using blockchain, augmented reality, and virtual reality technologies. Lucid Sight develops multiplayer adventure and sports games, aiming to provide engaging interfaces for gamers. Additionally, the company offers tools and plug-ins for virtual reality developers and innovative monetization and marketing platforms for brands and game developers. Through its catalog, Lucid Sight serves a diverse clientele, including developers and advertisers, by leveraging emerging technologies to enhance gaming and marketing experiences.

Lucid Sight

Venture Round in 2021
Lucid Sight, Inc. is a computer software company based in Los Angeles, California, that specializes in the design and development of virtual reality games and software applications. Founded in 2015, the company focuses on creating immersive entertainment experiences using blockchain, augmented reality, and virtual reality technologies. Lucid Sight develops multiplayer adventure and sports games, aiming to provide engaging interfaces for gamers. Additionally, the company offers tools and plug-ins for virtual reality developers and innovative monetization and marketing platforms for brands and game developers. Through its catalog, Lucid Sight serves a diverse clientele, including developers and advertisers, by leveraging emerging technologies to enhance gaming and marketing experiences.

Anzu.io

Series B in 2021
Anzu.io, Inc. is an innovative advertising company that specializes in integrating brand advertisements seamlessly into digital game environments, including mobile, PC, console, and the metaverse. Founded in 2017 and headquartered in Tel Aviv, Israel, with an additional office in Berlin, Germany, Anzu provides a non-disruptive in-game ad solution that prioritizes player experience while enabling advertisers to engage with their target audiences programmatically. The company utilizes a patented 3D ad tracking engine for viewability measurement and partners with established AdTech vendors to ensure compliance with industry standards. Anzu's platform supports various game engines and offers developers a comprehensive ad monetization solution, allowing them to enhance revenue through strategically placed ads that align with gameplay. By catering to both brands and game developers, Anzu aims to improve the advertising landscape in gaming, making it more effective for advertisers while enriching the experience for players.
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