Investor directory

Goodwell V

Goodwell Investments is a private equity and venture capital firm founded in 2005 and headquartered in Amsterdam, with additional offices in Cape Town and Nairobi. The firm focuses on providing early-stage growth capital and hands-on support to enterprises in sub-Saharan Africa and India, particularly in sectors such as financial services, energy, health, and basic goods. Goodwell Investments targets financially sustainable and scalable businesses that can deliver significant financial returns while creating a positive social impact. The firm typically invests in small and medium-sized companies, emphasizing areas like microfinance, mobile payments, rural banking, affordable housing finance, and renewable energy. Goodwell Investments generally seeks to hold its investments for five to ten years and prefers to take minority stakes, offering advisory services to its portfolio companies on sustainable business practices.

Focus

AfricaSeries AEarly VentureScale StageEast AfricaShow more
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Wim Beek

Founder and Managing Partner

Nico Blaauw

Marketing and Communications Director

Berg De Bleecker

Investor Relations Director

Els Boerhof

Managing Partner

Danai Musandu

Investment Associate

Mercy Zulu

Investment Associate and SEMS Officer

52 past transactions

Copia Global

Series C in 2022
Copia Global Inc. provides an e-commerce application that enables users to browse products and place orders with the local shopkeepers. The company’s application enables shopkeepers to order products for customers and make payments for the ordered products through a mobile payment system. Copia Global Inc. was formerly known as TTJL Inc. The company was founded in 2013 and is based in Nairobi, Kenya.

Utkarsh Micro Finance

Series B in 2011
Utkarsh Micro Finance Private Limited is registered with Reserve Bank of India as Non Banking Finance Company (NBFC). Its registered office and corporate office is in Varanasi (Uttar Pradesh). It is started to provide financial and non financial services in its area of operations to the unbanked population who have the skill but are in need of capital. Initially it has started with credit and insurance, but eventually it will also undertake other activities to bring transformation in the lives of underprivileged.

East Africa Fruits

Series A in 2020
East Africa Fruits Co. distributes fresh fruits, vegetables, and grains to retailers, wholesalers, local vendors, cafes, hotels, and exporters. The company buys fruits and vegetables from small holders farmers and process them by cleaning, sorting, packing, and marketing. It integrates sellers with buyers and supports smallholder farmers on crop planning in alignment with marketplaces. The company also provides delivery services. East Africa Fruits Co. was founded in 2013 and is based in Dar es Salaam, Tanzania.

Paga

Series B in 2015
Paga is a mobile payment company. We are building an ecosystem to enable people to digitally send and receive money, and creating simple financial access for everyone. Our mission is to make it simple for one billion people to access and use money. Our first market is Nigeria where Paga is the leading mobile payment company.

onafriq

Series B in 2018
MFS Africa is the largest mobile money inter-operability hub in Africa, which connects mobile network operators across the continent through a single API. In addition to mobile remittance services, the MFS Africa API enables merchant payment, bulk payment, bank-to-wallet transfers, and an array of other cross border digital payments services.

East Africa Fruits

Private Placement in 2020
East Africa Fruits Co. distributes fresh fruits, vegetables, and grains to retailers, wholesalers, local vendors, cafes, hotels, and exporters. The company buys fruits and vegetables from small holders farmers and process them by cleaning, sorting, packing, and marketing. It integrates sellers with buyers and supports smallholder farmers on crop planning in alignment with marketplaces. The company also provides delivery services. East Africa Fruits Co. was founded in 2013 and is based in Dar es Salaam, Tanzania.

Paga

Series A in 2012
Paga is a mobile payment company. We are building an ecosystem to enable people to digitally send and receive money, and creating simple financial access for everyone. Our mission is to make it simple for one billion people to access and use money. Our first market is Nigeria where Paga is the leading mobile payment company.

East Africa Fruits

Series A in 2020
East Africa Fruits Co. distributes fresh fruits, vegetables, and grains to retailers, wholesalers, local vendors, cafes, hotels, and exporters. The company buys fruits and vegetables from small holders farmers and process them by cleaning, sorting, packing, and marketing. It integrates sellers with buyers and supports smallholder farmers on crop planning in alignment with marketplaces. The company also provides delivery services. East Africa Fruits Co. was founded in 2013 and is based in Dar es Salaam, Tanzania.

onafriq

Series C in 2022
MFS Africa is the largest mobile money inter-operability hub in Africa, which connects mobile network operators across the continent through a single API. In addition to mobile remittance services, the MFS Africa API enables merchant payment, bulk payment, bank-to-wallet transfers, and an array of other cross border digital payments services.

Inclusivity Solutions

Series A in 2023
Inclusivity Solutions designs, builds, and operates inclusive digital insurance solutions. The company offers life, health, property, agriculture, and savings products. Its solutions include strategy, product, and process design and implementation support built on scalable systems. It partners with mobile operators, insurance companies, and other distribution partners to deliver insurance solutions through digital channels. The company was founded in 2015 and is based in Cape Town, South Africa.

Inclusivity Solutions

Series A in 2019
Inclusivity Solutions designs, builds, and operates inclusive digital insurance solutions. The company offers life, health, property, agriculture, and savings products. Its solutions include strategy, product, and process design and implementation support built on scalable systems. It partners with mobile operators, insurance companies, and other distribution partners to deliver insurance solutions through digital channels. The company was founded in 2015 and is based in Cape Town, South Africa.

Complete Farmer

Seed Round in 2023
Complete Farmer Ltd. offers agricultural services by building and managing crop farms. Additionally, the company develops Internet of technology based software that uses machine learning algorithms to monitor the farms. The product can be used by owners to continuously monitor their farms and to keep an eye on the health of the crops. Complete Farmer Ltd. was founded in 2017 and is based in Accra, Ghana.

onafriq

Venture Round in 2021
MFS Africa is the largest mobile money inter-operability hub in Africa, which connects mobile network operators across the continent through a single API. In addition to mobile remittance services, the MFS Africa API enables merchant payment, bulk payment, bank-to-wallet transfers, and an array of other cross border digital payments services.

Asante Financial Services Group

Series A in 2021
Asante Financial Services Group is a company that focuses on facilitating financial independence for businesses and individuals. Their products and services is designed to include loans, payments, deposits, investment and insurance-related products, and asset management products and services, to cater to the needs of African businesses and individuals.

WhereIsMyTransport

Private Placement in 2020
WhereIsMyTransport is an information technology company that collects and provides access to public transport data from African cities. It features a big data platform that specializes in data collection, data access, and journey planning. The company was founded in 2015 and headquartered in London, England.

Inclusivity Solutions

Series A in 2019
Inclusivity Solutions designs, builds, and operates inclusive digital insurance solutions. The company offers life, health, property, agriculture, and savings products. Its solutions include strategy, product, and process design and implementation support built on scalable systems. It partners with mobile operators, insurance companies, and other distribution partners to deliver insurance solutions through digital channels. The company was founded in 2015 and is based in Cape Town, South Africa.

Sendy

Series B in 2019
Sendy is a business-to-business platform that offers on-demand door-to-door package delivery services for small, medium, and large businesses. Its easy-to-use web platform enables users to schedule, track, and pay for all deliveries right from their computer. Sendy was established in 2014 and is headquartered in Nairobi, Kenya.

WhereIsMyTransport

Private Placement in 2019
WhereIsMyTransport is an information technology company that collects and provides access to public transport data from African cities. It features a big data platform that specializes in data collection, data access, and journey planning. The company was founded in 2015 and headquartered in London, England.

Musoni System

Seed Round in 2016
Musoni Services BV develops cloud based banking software for microfinance institutions. It offers solutions in the areas of client and group management, loans and savings, integrated accounting, mobile money integration, high quality reports, social performance measurement, SMS module, and automatic credit checks; and Musoni App that improves the efficiency of operations, reduces loan officer dependency on branches, and ensures members of the branch and management teams have information in real time. It supports MFIs, SACCOs, and asset-finance companies. The company was founded in 2013 and is based in Amsterdam, the Netherlands.

MAX

Venture Round in 2019
Metro Africa Xpress, Inc., also known as MAX.ng, provides on-demand package pickup and delivery services for customers in Lagos. It offers same day delivery, three hours delivery, and next day delivery services. The company offers a mobile application that provides last mile delivery service option coupled with a ride hailing service. The company was incorporated in 2015 and is based in Lagos, Nigeria.

Nomanini

Private Placement in 2019
Nomanini SA (Pty) Ltd provides a platform to sell prepaid products, such as airtime, electricity, and insurance electronically. The company’s terminals are used by share-taxi drivers, street vendors, or informal retailers to sell prepaid vouchers and earn on-going profit. Its terminals are designed primarily for use in informal markets. The company was founded in 2010 and is based in Cape Town, South Africa.

Copia Global

Series B in 2019
Copia Global Inc. provides an e-commerce application that enables users to browse products and place orders with the local shopkeepers. The company’s application enables shopkeepers to order products for customers and make payments for the ordered products through a mobile payment system. Copia Global Inc. was formerly known as TTJL Inc. The company was founded in 2013 and is based in Nairobi, Kenya.

SparkMeter

Series A in 2020
SparkMeter offers comprehensive low-cost metering solutions for everything from rural micro-grids to existing urban central grid utilities. Our products help make access to electricity possible in hard-to-reach places and underserved markets.

Nomanini

Series D in 2019
Nomanini SA (Pty) Ltd provides a platform to sell prepaid products, such as airtime, electricity, and insurance electronically. The company’s terminals are used by share-taxi drivers, street vendors, or informal retailers to sell prepaid vouchers and earn on-going profit. Its terminals are designed primarily for use in informal markets. The company was founded in 2010 and is based in Cape Town, South Africa.

Inclusivity Solutions

Private Placement in 2019
Inclusivity Solutions designs, builds, and operates inclusive digital insurance solutions. The company offers life, health, property, agriculture, and savings products. Its solutions include strategy, product, and process design and implementation support built on scalable systems. It partners with mobile operators, insurance companies, and other distribution partners to deliver insurance solutions through digital channels. The company was founded in 2015 and is based in Cape Town, South Africa.

Chicoa Fish Farm

Venture Round in 2021
Chicoa Fish Farm produces and supplies tilapia fishes. The company was founded in 2017 and is based in Maputo, Mozambique.

onafriq

Series C in 2021
MFS Africa is the largest mobile money inter-operability hub in Africa, which connects mobile network operators across the continent through a single API. In addition to mobile remittance services, the MFS Africa API enables merchant payment, bulk payment, bank-to-wallet transfers, and an array of other cross border digital payments services.

Paga

Series B in 2018
Paga is a mobile payment company. We are building an ecosystem to enable people to digitally send and receive money, and creating simple financial access for everyone. Our mission is to make it simple for one billion people to access and use money. Our first market is Nigeria where Paga is the leading mobile payment company.

Pagatech Limited

Private Placement in 2018
Pagatech Limited operates a mobile payments platform. It offers Paga, a consumer mobile payments service that enables users to send cash, purchase airtime credit, pay bills, and pay retailers. The company also enables the customers to transact on Paga over the Internet, through the Paga mobile application that is available for Java-enabled devices, and through USSD. Pagatech Limited was founded in 2009 and is based in Lagos, Nigeria.

Chicoa Fish Farm

Private Placement in 2020
Chicoa Fish Farm produces and supplies tilapia fishes. The company was founded in 2017 and is based in Maputo, Mozambique.

Good Nature Agro

Series A in 2020
Good Nature Agro is a community for agricultural farmers. A group of farmers sign up with the company and nominate one member of the group as Private Extension Agent (PEA). The company then divides the group of farmers based on geography and interview PEA candidates to assess their initiative, problem solving skills, community trust, and agronomic aptitude. It offers trainings to PEAs in the growing season that helps farmers enhance productivity. In addition, it provides seed and loans to farmers. The company purchases produce from farmers and provide a market for their produce. Good Nature Agro was formerly known as Zasaka. The company was founded in 2014 and is based in Chipata, Zambia.

Copia Global

Private Placement in 2019
Copia Global Inc. provides an e-commerce application that enables users to browse products and place orders with the local shopkeepers. The company’s application enables shopkeepers to order products for customers and make payments for the ordered products through a mobile payment system. Copia Global Inc. was formerly known as TTJL Inc. The company was founded in 2013 and is based in Nairobi, Kenya.

Good Nature Agro

Private Placement in 2020
Good Nature Agro is a community for agricultural farmers. A group of farmers sign up with the company and nominate one member of the group as Private Extension Agent (PEA). The company then divides the group of farmers based on geography and interview PEA candidates to assess their initiative, problem solving skills, community trust, and agronomic aptitude. It offers trainings to PEAs in the growing season that helps farmers enhance productivity. In addition, it provides seed and loans to farmers. The company purchases produce from farmers and provide a market for their produce. Good Nature Agro was formerly known as Zasaka. The company was founded in 2014 and is based in Chipata, Zambia.

Inclusivity Solutions

Series A in 2020
Inclusivity Solutions designs, builds, and operates inclusive digital insurance solutions. The company offers life, health, property, agriculture, and savings products. Its solutions include strategy, product, and process design and implementation support built on scalable systems. It partners with mobile operators, insurance companies, and other distribution partners to deliver insurance solutions through digital channels. The company was founded in 2015 and is based in Cape Town, South Africa.

Tomato Jos

Series A in 2020
Tomato Jos not only produces the best quality tomato products but they also leave a foot print in the lives of those they encounter every day. At Tomato Jos they understand the importance of the combination of both quality agricultural inputs and an expert team to educate the farmers on the application of these inputs.

Oradian

Venture Round in 2018
Oradian d.o.o. operates as a Software-as-a-Service provider that develops software solutions that enable financial inclusion. The company offers Instafin, a management information system that delivers core banking needs. It serves microfinance banks, credit unions, and corporations in Africa, Asia, Latin America, and internationally. The company was incorporated in 2011 and is based in Zagreb, Croatia.

Musoni System

Private Equity Round in 2016
Musoni Services BV develops cloud based banking software for microfinance institutions. It offers solutions in the areas of client and group management, loans and savings, integrated accounting, mobile money integration, high quality reports, social performance measurement, SMS module, and automatic credit checks; and Musoni App that improves the efficiency of operations, reduces loan officer dependency on branches, and ensures members of the branch and management teams have information in real time. It supports MFIs, SACCOs, and asset-finance companies. The company was founded in 2013 and is based in Amsterdam, the Netherlands.

Chicoa Fish Farm

Series A in 2020
Chicoa Fish Farm produces and supplies tilapia fishes. The company was founded in 2017 and is based in Maputo, Mozambique.

Copia Global

Venture Round in 2019
Copia Global Inc. provides an e-commerce application that enables users to browse products and place orders with the local shopkeepers. The company’s application enables shopkeepers to order products for customers and make payments for the ordered products through a mobile payment system. Copia Global Inc. was formerly known as TTJL Inc. The company was founded in 2013 and is based in Nairobi, Kenya.

onafriq

Private Placement in 2018
MFS Africa is the largest mobile money inter-operability hub in Africa, which connects mobile network operators across the continent through a single API. In addition to mobile remittance services, the MFS Africa API enables merchant payment, bulk payment, bank-to-wallet transfers, and an array of other cross border digital payments services.

WhereIsMyTransport

Series A in 2020
WhereIsMyTransport is an information technology company that collects and provides access to public transport data from African cities. It features a big data platform that specializes in data collection, data access, and journey planning. The company was founded in 2015 and headquartered in London, England.

Copia Global

Series C in 2023
Copia Global Inc. provides an e-commerce application that enables users to browse products and place orders with the local shopkeepers. The company’s application enables shopkeepers to order products for customers and make payments for the ordered products through a mobile payment system. Copia Global Inc. was formerly known as TTJL Inc. The company was founded in 2013 and is based in Nairobi, Kenya.

Good Nature Agro

Series B in 2023
Good Nature Agro is a community for agricultural farmers. A group of farmers sign up with the company and nominate one member of the group as Private Extension Agent (PEA). The company then divides the group of farmers based on geography and interview PEA candidates to assess their initiative, problem solving skills, community trust, and agronomic aptitude. It offers trainings to PEAs in the growing season that helps farmers enhance productivity. In addition, it provides seed and loans to farmers. The company purchases produce from farmers and provide a market for their produce. Good Nature Agro was formerly known as Zasaka. The company was founded in 2014 and is based in Chipata, Zambia.

WhereIsMyTransport

Seed Round in 2016
WhereIsMyTransport is an information technology company that collects and provides access to public transport data from African cities. It features a big data platform that specializes in data collection, data access, and journey planning. The company was founded in 2015 and headquartered in London, England.

WhereIsMyTransport

Seed Round in 2017
WhereIsMyTransport is an information technology company that collects and provides access to public transport data from African cities. It features a big data platform that specializes in data collection, data access, and journey planning. The company was founded in 2015 and headquartered in London, England.

Sendy

Private Placement in 2019
Sendy is a business-to-business platform that offers on-demand door-to-door package delivery services for small, medium, and large businesses. Its easy-to-use web platform enables users to schedule, track, and pay for all deliveries right from their computer. Sendy was established in 2014 and is headquartered in Nairobi, Kenya.

SparkMeter

Private Placement in 2019
SparkMeter offers comprehensive low-cost metering solutions for everything from rural micro-grids to existing urban central grid utilities. Our products help make access to electricity possible in hard-to-reach places and underserved markets.

WhereIsMyTransport

Series A in 2019
WhereIsMyTransport is an information technology company that collects and provides access to public transport data from African cities. It features a big data platform that specializes in data collection, data access, and journey planning. The company was founded in 2015 and headquartered in London, England.

Nomanini

Venture Round in 2021
Nomanini SA (Pty) Ltd provides a platform to sell prepaid products, such as airtime, electricity, and insurance electronically. The company’s terminals are used by share-taxi drivers, street vendors, or informal retailers to sell prepaid vouchers and earn on-going profit. Its terminals are designed primarily for use in informal markets. The company was founded in 2010 and is based in Cape Town, South Africa.