Goodwell Investments

Goodwell Investments, established in 2005, is a private equity and venture capital firm headquartered in Amsterdam, the Netherlands, with additional offices in Cape Town, South Africa, and Nairobi, Kenya. The company specializes in early-stage, growth capital investments in the Fintech sector, focusing on small and medium-sized enterprises in impact sectors such as microfinance, mobile payments, affordable housing finance, and renewable energy. Goodwell primarily invests in India, Sub-Saharan, and West Africa, with a focus on Ghana and Nigeria. It seeks to make risk capital or equity investments, typically committing a minimum of €2.5 million, and aims to hold these investments for five to ten years. The firm also provides advisory services to its portfolio companies and seeks board representation. Goodwell only takes minority stakes, less than 50%, in its investments.

Wim van der Beek

Founder and Managing Partner

Wim van der Beek

Founder and Managing Partner

Els Boerhof

Co-Founder, Managing Partner / co-owner

Nathan Cheruiyot

Investment Associate

Judith Ngonyo

Investment Manager

Anne Ngugi

Senior Investment Manager

Lilian Oyando

Associate Partner

41 past transactions

OmniRetail

Series A in 2025
OmniRetail is a consumer goods distribution platform that solves the inefficiencies of traditional trade by digitizing key stakeholders through its products.

Agent Banking Company

Venture Round in 2024
Agent Banking Company specializes in digital technology solutions, facilitating access to banking services through bank-approved agents. Its platform offers a wide range of financial services, including cash deposits and withdrawals, bill payments, money transfers, merchant payments, and financial products like micro-lending, micro-savings, micro-insurance, micro-investment, and pension services. This enables commercial banks to enhance customer experience and provide affordable financial services.

Gaea Foods

Debt Financing in 2024
Gaea Foods Limited, founded in 1998 and based in Nairobi, Kenya, specializes in processing and supplying peeled and cut potatoes to the local urban market. The company primarily serves fast food restaurants, mainstream hotels, and centralized kitchens for universities, establishing itself as an essential link between smallholder farmers and significant business-to-business clients. Through its operations, Gaea Foods contributes to the food supply chain by ensuring quality products are delivered to various sectors within the hospitality industry.

OmniRetail

Series A in 2024
OmniRetail is a consumer goods distribution platform that solves the inefficiencies of traditional trade by digitizing key stakeholders through its products.

Copia Global

Series C in 2023
Copia Global Inc. is an e-commerce company based in Nairobi, Kenya, that focuses on providing a consumer catalog order and delivery system for middle to low-income individuals in the developing world. Founded in 2013, the company leverages mobile technology and a network of local agents to facilitate access to a diverse range of quality goods at reasonable prices. Its platform enables users, including those without direct internet access, to browse products and place orders with local shopkeepers, who can then fulfill these orders and manage payments through a mobile payment system. This approach not only empowers consumers but also enhances the distribution capabilities of local businesses, making it easier for rural and peri-urban populations to access essential products conveniently.

Good Nature Agro

Series B in 2023
Good Nature Agro is a social enterprise based in Chipata, Zambia, focused on empowering small-scale farmers to generate sustainable income. The company recruits groups of farmers who nominate a member to serve as a Private Extension Agent (PEA). These PEAs receive training in agronomy and community engagement, enabling them to provide tailored support and guidance to fellow farmers throughout the growing season. Good Nature Agro supplies quality legume seeds and offers loans to facilitate improved farming practices. At harvest time, the company serves as a reliable market for the produce, specifically certified legume seeds, which allows farmers to earn significantly more compared to traditional cash crops like maize and cotton. Since its founding in 2014, Good Nature Agro has aimed to enhance agricultural productivity and income for local farming communities.

Inclusivity Solutions

Series A in 2023
Inclusivity Solutions is a company based in Cape Town, South Africa, that specializes in creating inclusive digital insurance markets. Founded in 2015, it designs, builds, and operates a range of digital insurance solutions, including life, health, property, agriculture, and savings products. The focus is on expanding access to insurance for unserved and underserved consumers in emerging markets, where traditional insurance models often fall short. Inclusivity Solutions partners with mobile operators, insurance companies, and other distribution channels to deliver these solutions through digital platforms, leveraging the widespread use of mobile technology. The company provides comprehensive support that includes strategy development, product and process design, and implementation, aiming to build sustainable insurance markets that protect consumers from financial shocks caused by risks such as accidents, illness, and natural disasters.

Complete Farmer

Seed Round in 2023
Complete Farmer Ltd. is an agricultural services company based in Accra, Ghana, established in 2017. It focuses on building and managing crop farms while offering a digital agriculture platform that connects industries with quality farm produce. The company utilizes Internet of Things technology and machine learning algorithms to enable farm owners to monitor their crops and farming processes effectively. Complete Farmer's crowd-farming platform allows individuals to invest in sustainable farming, promoting food security and nutritious eating. By eliminating middlemen and farm produce aggregators, the platform provides a streamlined approach to sourcing quality crop commodities, thereby helping clients gain a competitive advantage in various agricultural value chains. Additionally, Complete Farmer offers education and training to farmers, ensuring that they meet industry specifications and quality standards.

SOUK Farms

Venture Round in 2023
SOUK Farms is a pioneering agricultural company specializing in the production and export of fresh fruits and vegetables. It focuses on sustainable farming practices, assisting local farmers with access to technology, international quality standards compliance, and market insights to meet the demands of European and Middle Eastern markets.

onafriq

Series C in 2022
MFS Africa is the largest mobile money inter-operability hub in Africa, which connects mobile network operators across the continent through a single API. In addition to mobile remittance services, the MFS Africa API enables merchant payment, bulk payment, bank-to-wallet transfers, and an array of other cross border digital payments services.

Copia Global

Series C in 2022
Copia Global Inc. is an e-commerce company based in Nairobi, Kenya, that focuses on providing a consumer catalog order and delivery system for middle to low-income individuals in the developing world. Founded in 2013, the company leverages mobile technology and a network of local agents to facilitate access to a diverse range of quality goods at reasonable prices. Its platform enables users, including those without direct internet access, to browse products and place orders with local shopkeepers, who can then fulfill these orders and manage payments through a mobile payment system. This approach not only empowers consumers but also enhances the distribution capabilities of local businesses, making it easier for rural and peri-urban populations to access essential products conveniently.

onafriq

Series C in 2021
MFS Africa is the largest mobile money inter-operability hub in Africa, which connects mobile network operators across the continent through a single API. In addition to mobile remittance services, the MFS Africa API enables merchant payment, bulk payment, bank-to-wallet transfers, and an array of other cross border digital payments services.

Asante Financial Services Group

Series A in 2021
Asante Financial Services Group is dedicated to promoting financial independence for businesses and individuals across Africa. The company specializes in providing a comprehensive suite of financial services, including loans, payment solutions, deposits, investment products, and insurance services. By focusing on micro, small, and medium-sized enterprises (MSMEs), Asante aims to meet the diverse needs of these businesses, enabling them to access essential credit financing and asset management solutions. Through its offerings, Asante strives to support the growth and sustainability of African enterprises, facilitating their journey toward financial autonomy.

Lidya

Series B in 2021
Lidya is a financial services platform based in Lagos, Nigeria, focused on improving access to credit and finance for small and medium enterprises. Founded in 2016, Lidya enables businesses to open accounts online, manage funds, and access credit within 15 minutes using mobile-first technology and proprietary credit scoring algorithms. The platform offers a range of banking services, including invoice financing and working capital, designed to help business owners build credit profiles and secure affordable financing. Additionally, it provides tools and dashboards for managing receivables and cash flow, allowing businesses to enhance their credit scores and unlock higher credit limits.

Chicoa Fish Farm

Venture Round in 2021
Chicoa Fish Farm, founded in 2017 and based in Maputo, Mozambique, specializes in the production and supply of tilapia fish. The company aims to support the aquaculture industry by providing a sustainable and vertically integrated solution. It focuses on offshore breeding, meticulous genetic selection, and sustainable husbandry practices to produce a nutritious protein source. By emphasizing low feed conversion ratios, Chicoa Fish Farm enables small-scale farmers to engage in cost-efficient and environmentally friendly fish production while maintaining a low carbon footprint.

onafriq

Venture Round in 2021
MFS Africa is the largest mobile money inter-operability hub in Africa, which connects mobile network operators across the continent through a single API. In addition to mobile remittance services, the MFS Africa API enables merchant payment, bulk payment, bank-to-wallet transfers, and an array of other cross border digital payments services.

Nomanini

Venture Round in 2021
Nomanini operates a payment platform aimed at connecting the informal retail ecosystem with digital finance opportunities. The platform facilitates interactions between informal retailers, service providers, distributors, and manufacturers through an interoperable merchant wallet. This wallet enables transactions that generate valuable data for loans, savings accumulation, and business intelligence, ultimately enhancing profitability for all stakeholders involved. By transforming any mobile device into a point-of-sale system, Nomanini allows merchants to efficiently manage micropayments and a variety of digital banking services, thereby increasing their access to consumers in the informal market.

Chicoa Fish Farm

Series A in 2020
Chicoa Fish Farm, founded in 2017 and based in Maputo, Mozambique, specializes in the production and supply of tilapia fish. The company aims to support the aquaculture industry by providing a sustainable and vertically integrated solution. It focuses on offshore breeding, meticulous genetic selection, and sustainable husbandry practices to produce a nutritious protein source. By emphasizing low feed conversion ratios, Chicoa Fish Farm enables small-scale farmers to engage in cost-efficient and environmentally friendly fish production while maintaining a low carbon footprint.

Good Nature Agro

Series A in 2020
Good Nature Agro is a social enterprise based in Chipata, Zambia, focused on empowering small-scale farmers to generate sustainable income. The company recruits groups of farmers who nominate a member to serve as a Private Extension Agent (PEA). These PEAs receive training in agronomy and community engagement, enabling them to provide tailored support and guidance to fellow farmers throughout the growing season. Good Nature Agro supplies quality legume seeds and offers loans to facilitate improved farming practices. At harvest time, the company serves as a reliable market for the produce, specifically certified legume seeds, which allows farmers to earn significantly more compared to traditional cash crops like maize and cotton. Since its founding in 2014, Good Nature Agro has aimed to enhance agricultural productivity and income for local farming communities.

SparkMeter

Series A in 2020
SparkMeter, Inc. designs electricity metering systems and grid management software aimed at enhancing electricity access in underserved markets, particularly rural areas. Founded in 2012 and based in Washington, D.C., with an office in Nairobi, Kenya, the company offers a range of metering products tailored to different customer needs, including residential and commercial users. Its solutions include the SM16R, SM60R, SM60RP, and SM200E models, which cater to various consumption levels. In addition to hardware, SparkMeter provides software solutions that facilitate prepaid billing, customer communication, and remote monitoring, thus improving grid efficiency and asset performance. By enabling utilities to automate operations, manage loads, and integrate renewable energy sources, SparkMeter helps communities access sustainable and reliable electricity.

Tomato Jos

Series A in 2020
Tomato Jos is an agricultural production company based in Keffi, Nigeria, founded in 2014. The company specializes in producing and distributing high-quality tomato paste while also providing consultancy services to local farmers. Tomato Jos focuses on educating farmers on the best agricultural practices and supplying them with quality inputs, aiming to empower smallholder farmers to enhance their crop yields and efficiency. By combining expert guidance with practical resources, Tomato Jos plays a significant role in improving local agricultural practices and supporting the livelihoods of those in the communities it serves.

East Africa Fruits

Series A in 2020
East Africa Fruits Co. is a business that specializes in the distribution of fresh fruits, vegetables, and grains to various clients, including retailers, wholesalers, local vendors, cafes, hotels, and exporters. Founded in 2013 and based in Dar es Salaam, Tanzania, the company sources its products from smallholder farmers, engaging in processes such as cleaning, sorting, packing, and marketing to ensure quality. It aims to connect sellers with buyers while also supporting farmers in crop planning to meet market demands. In addition to its distribution services, East Africa Fruits Co. provides delivery services, enhancing accessibility for its clientele. The company aspires to become a leading producer and exporter of fruits, responding to the growing demand for fresh produce both domestically and internationally.

Inclusivity Solutions

Series A in 2020
Inclusivity Solutions is a company based in Cape Town, South Africa, that specializes in creating inclusive digital insurance markets. Founded in 2015, it designs, builds, and operates a range of digital insurance solutions, including life, health, property, agriculture, and savings products. The focus is on expanding access to insurance for unserved and underserved consumers in emerging markets, where traditional insurance models often fall short. Inclusivity Solutions partners with mobile operators, insurance companies, and other distribution channels to deliver these solutions through digital platforms, leveraging the widespread use of mobile technology. The company provides comprehensive support that includes strategy development, product and process design, and implementation, aiming to build sustainable insurance markets that protect consumers from financial shocks caused by risks such as accidents, illness, and natural disasters.

WhereIsMyTransport

Series A in 2020
WhereIsMyTransport Ltd is a mobility technology company focused on providing comprehensive public transport data for megacities in emerging markets. Headquartered in London, with an additional office in Cape Town, the company specializes in digitalizing network information from various modes of public transport across Africa, Latin America, Southeast Europe, and South and Southeast Asia. By employing a data collection playbook, WhereIsMyTransport maps both formal and informal transport networks, ensuring data accuracy as these systems evolve. The company's platform serves businesses, municipalities, and citizens, enhancing the public transport experience and facilitating informed decision-making for infrastructure improvements and market entry.

Copia Global

Series B in 2019
Copia Global Inc. is an e-commerce company based in Nairobi, Kenya, that focuses on providing a consumer catalog order and delivery system for middle to low-income individuals in the developing world. Founded in 2013, the company leverages mobile technology and a network of local agents to facilitate access to a diverse range of quality goods at reasonable prices. Its platform enables users, including those without direct internet access, to browse products and place orders with local shopkeepers, who can then fulfill these orders and manage payments through a mobile payment system. This approach not only empowers consumers but also enhances the distribution capabilities of local businesses, making it easier for rural and peri-urban populations to access essential products conveniently.

Sendy

Series B in 2019
Sendy Ltd. is a logistics company based in Nairobi, Kenya, founded in 2014. It operates a comprehensive logistics platform designed to simplify and optimize delivery processes for businesses. The platform facilitates door-to-door delivery for e-commerce and assists manufacturers and distributors in managing their logistics more efficiently. Sendy connects businesses with multiple transporters, allowing them to schedule, track, and pay for deliveries seamlessly. With a focus on transparency and security, Sendy empowers thousands of companies to manage their logistics through an integrated system that also provides access to reporting tools and cashless payment options.

Nomanini

Series D in 2019
Nomanini operates a payment platform aimed at connecting the informal retail ecosystem with digital finance opportunities. The platform facilitates interactions between informal retailers, service providers, distributors, and manufacturers through an interoperable merchant wallet. This wallet enables transactions that generate valuable data for loans, savings accumulation, and business intelligence, ultimately enhancing profitability for all stakeholders involved. By transforming any mobile device into a point-of-sale system, Nomanini allows merchants to efficiently manage micropayments and a variety of digital banking services, thereby increasing their access to consumers in the informal market.

MAX

Venture Round in 2019
MAX is a company that specializes in providing motorcycle taxi and transport services, focusing on the last-mile delivery and online retail challenges in Africa. By utilizing mobile and web platforms, MAX connects consumers, retail businesses, and independent drivers in real-time, effectively removing logistical and technological barriers that have hindered retail growth on the continent. Additionally, MAX offers electric and low-emission vehicle subscription services tailored for commercial drivers, promoting financial freedom and wealth creation through vehicle ownership. The company aims to ensure that independent drivers have access to safe, reliable, and sustainable mobility solutions, thereby enhancing the overall transport landscape in Africa.

Inclusivity Solutions

Series A in 2019
Inclusivity Solutions is a company based in Cape Town, South Africa, that specializes in creating inclusive digital insurance markets. Founded in 2015, it designs, builds, and operates a range of digital insurance solutions, including life, health, property, agriculture, and savings products. The focus is on expanding access to insurance for unserved and underserved consumers in emerging markets, where traditional insurance models often fall short. Inclusivity Solutions partners with mobile operators, insurance companies, and other distribution channels to deliver these solutions through digital platforms, leveraging the widespread use of mobile technology. The company provides comprehensive support that includes strategy development, product and process design, and implementation, aiming to build sustainable insurance markets that protect consumers from financial shocks caused by risks such as accidents, illness, and natural disasters.

Copia Global

Venture Round in 2019
Copia Global Inc. is an e-commerce company based in Nairobi, Kenya, that focuses on providing a consumer catalog order and delivery system for middle to low-income individuals in the developing world. Founded in 2013, the company leverages mobile technology and a network of local agents to facilitate access to a diverse range of quality goods at reasonable prices. Its platform enables users, including those without direct internet access, to browse products and place orders with local shopkeepers, who can then fulfill these orders and manage payments through a mobile payment system. This approach not only empowers consumers but also enhances the distribution capabilities of local businesses, making it easier for rural and peri-urban populations to access essential products conveniently.

WhereIsMyTransport

Series A in 2019
WhereIsMyTransport Ltd is a mobility technology company focused on providing comprehensive public transport data for megacities in emerging markets. Headquartered in London, with an additional office in Cape Town, the company specializes in digitalizing network information from various modes of public transport across Africa, Latin America, Southeast Europe, and South and Southeast Asia. By employing a data collection playbook, WhereIsMyTransport maps both formal and informal transport networks, ensuring data accuracy as these systems evolve. The company's platform serves businesses, municipalities, and citizens, enhancing the public transport experience and facilitating informed decision-making for infrastructure improvements and market entry.

onafriq

Series B in 2018
MFS Africa is the largest mobile money inter-operability hub in Africa, which connects mobile network operators across the continent through a single API. In addition to mobile remittance services, the MFS Africa API enables merchant payment, bulk payment, bank-to-wallet transfers, and an array of other cross border digital payments services.

Paga

Series B in 2018
Paga is a mobile payment company focused on creating a digital ecosystem for money transactions, primarily in Nigeria, where it is recognized as a leading provider in the sector. The company's application facilitates sending and receiving money through mobile devices, making financial services accessible to a broad audience. In addition to transferring funds, Paga's platform allows users to purchase airtime credits, pay bills, and make retail payments, addressing the growing demand for viable payment options. With an ambitious mission to simplify financial access for one billion people, Paga aims to overcome the challenges associated with traditional banking and enhance the overall financial inclusion in its target markets.

Oradian

Venture Round in 2018
Oradian is a fintech company focused on providing cloud-based banking solutions to financial institutions in emerging markets, particularly targeting rural and underserved populations. Its core banking platform, delivered through a Software as a Service model, enables these institutions to digitize their operations and scale their services efficiently. With a presence in 12 countries and a community of over 80 financial institutions serving millions of clients, Oradian aims to empower the delivery of financial services to the unbanked and underserved. The company's innovative technology and best practices are designed to improve management processes, allowing microfinance institutions, cooperatives, and credit unions to effectively serve their clients while promoting financial inclusion.

WhereIsMyTransport

Seed Round in 2017
WhereIsMyTransport Ltd is a mobility technology company focused on providing comprehensive public transport data for megacities in emerging markets. Headquartered in London, with an additional office in Cape Town, the company specializes in digitalizing network information from various modes of public transport across Africa, Latin America, Southeast Europe, and South and Southeast Asia. By employing a data collection playbook, WhereIsMyTransport maps both formal and informal transport networks, ensuring data accuracy as these systems evolve. The company's platform serves businesses, municipalities, and citizens, enhancing the public transport experience and facilitating informed decision-making for infrastructure improvements and market entry.

WhereIsMyTransport

Seed Round in 2016
WhereIsMyTransport Ltd is a mobility technology company focused on providing comprehensive public transport data for megacities in emerging markets. Headquartered in London, with an additional office in Cape Town, the company specializes in digitalizing network information from various modes of public transport across Africa, Latin America, Southeast Europe, and South and Southeast Asia. By employing a data collection playbook, WhereIsMyTransport maps both formal and informal transport networks, ensuring data accuracy as these systems evolve. The company's platform serves businesses, municipalities, and citizens, enhancing the public transport experience and facilitating informed decision-making for infrastructure improvements and market entry.

Musoni System

Seed Round in 2016
Musoni Services BV is a developer of cloud-based banking software tailored for microfinance institutions (MFIs), savings and credit cooperatives (SACCOs), and asset-finance companies. Founded in 2013 and based in Amsterdam, the Netherlands, Musoni provides a comprehensive management information system (MIS) that enhances operational efficiency and reduces costs. The platform includes features for client and group management, loans and savings, integrated accounting, and high-quality reporting. It also offers mobile money integration, an SMS module for payment reminders, and a tablet app that allows loan officers to capture data in the field. By utilizing cloud technology, Musoni eliminates traditional hosting costs while ensuring high security and flexibility, thereby facilitating financial inclusion in rural areas and enabling MFIs to expand their outreach.

Musoni System

Private Equity Round in 2016
Musoni Services BV is a developer of cloud-based banking software tailored for microfinance institutions (MFIs), savings and credit cooperatives (SACCOs), and asset-finance companies. Founded in 2013 and based in Amsterdam, the Netherlands, Musoni provides a comprehensive management information system (MIS) that enhances operational efficiency and reduces costs. The platform includes features for client and group management, loans and savings, integrated accounting, and high-quality reporting. It also offers mobile money integration, an SMS module for payment reminders, and a tablet app that allows loan officers to capture data in the field. By utilizing cloud technology, Musoni eliminates traditional hosting costs while ensuring high security and flexibility, thereby facilitating financial inclusion in rural areas and enabling MFIs to expand their outreach.

Paga

Series B in 2015
Paga is a mobile payment company focused on creating a digital ecosystem for money transactions, primarily in Nigeria, where it is recognized as a leading provider in the sector. The company's application facilitates sending and receiving money through mobile devices, making financial services accessible to a broad audience. In addition to transferring funds, Paga's platform allows users to purchase airtime credits, pay bills, and make retail payments, addressing the growing demand for viable payment options. With an ambitious mission to simplify financial access for one billion people, Paga aims to overcome the challenges associated with traditional banking and enhance the overall financial inclusion in its target markets.

Paga

Series A in 2012
Paga is a mobile payment company focused on creating a digital ecosystem for money transactions, primarily in Nigeria, where it is recognized as a leading provider in the sector. The company's application facilitates sending and receiving money through mobile devices, making financial services accessible to a broad audience. In addition to transferring funds, Paga's platform allows users to purchase airtime credits, pay bills, and make retail payments, addressing the growing demand for viable payment options. With an ambitious mission to simplify financial access for one billion people, Paga aims to overcome the challenges associated with traditional banking and enhance the overall financial inclusion in its target markets.

Utkarsh Micro Finance

Series B in 2011
Utkarsh Micro Finance Private Limited is registered with Reserve Bank of India as Non Banking Finance Company (NBFC). Its registered office and corporate office is in Varanasi (Uttar Pradesh). It is started to provide financial and non financial services in its area of operations to the unbanked population who have the skill but are in need of capital. Initially it has started with credit and insurance, but eventually it will also undertake other activities to bring transformation in the lives of underprivileged.
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