Goodwell Investments

Goodwell Investments, established in 2005, is a private equity and venture capital firm headquartered in Amsterdam, the Netherlands, with additional offices in Cape Town, South Africa, and Nairobi, Kenya. The company specializes in early-stage, growth capital investments in the Fintech sector, focusing on small and medium-sized enterprises in impact sectors such as microfinance, mobile payments, affordable housing finance, and renewable energy. Goodwell primarily invests in India, Sub-Saharan, and West Africa, with a focus on Ghana and Nigeria. It seeks to make risk capital or equity investments, typically committing a minimum of €2.5 million, and aims to hold these investments for five to ten years. The firm also provides advisory services to its portfolio companies and seeks board representation. Goodwell only takes minority stakes, less than 50%, in its investments.

Wim van der Beek

Founder and Managing Partner

Wim van der Beek

Founder and Managing Partner

Els Boerhof

Co-Founder, Managing Partner / co-owner

Nathan Cheruiyot

Investment Associate

Judith Ngonyo

Investment Manager

Anne Ngugi

Senior Investment Manager

Lilian Oyando

Associate Partner

Past deals in COMESA

Gaea Foods

Debt Financing in 2024
Gaea Foods Limited, founded in 1998 and based in Nairobi, Kenya, specializes in processing and supplying peeled and cut potatoes to the local urban market. The company primarily serves fast food restaurants, mainstream hotels, and centralized kitchens for universities, establishing itself as an essential link between smallholder farmers and significant business-to-business clients. Through its operations, Gaea Foods contributes to the food supply chain by ensuring quality products are delivered to various sectors within the hospitality industry.

Copia Global

Series C in 2023
Copia Global Inc. is an e-commerce company based in Nairobi, Kenya, that focuses on providing a consumer catalog order and delivery system for middle to low-income individuals in the developing world. Founded in 2013, the company leverages mobile technology and a network of local agents to facilitate access to a diverse range of quality goods at reasonable prices. Its platform enables users, including those without direct internet access, to browse products and place orders with local shopkeepers, who can then fulfill these orders and manage payments through a mobile payment system. This approach not only empowers consumers but also enhances the distribution capabilities of local businesses, making it easier for rural and peri-urban populations to access essential products conveniently.

Good Nature Agro

Series B in 2023
Good Nature Agro is a social enterprise based in Chipata, Zambia, focused on empowering small-scale farmers to generate sustainable income. The company recruits groups of farmers who nominate a member to serve as a Private Extension Agent (PEA). These PEAs receive training in agronomy and community engagement, enabling them to provide tailored support and guidance to fellow farmers throughout the growing season. Good Nature Agro supplies quality legume seeds and offers loans to facilitate improved farming practices. At harvest time, the company serves as a reliable market for the produce, specifically certified legume seeds, which allows farmers to earn significantly more compared to traditional cash crops like maize and cotton. Since its founding in 2014, Good Nature Agro has aimed to enhance agricultural productivity and income for local farming communities.

Copia Global

Series C in 2022
Copia Global Inc. is an e-commerce company based in Nairobi, Kenya, that focuses on providing a consumer catalog order and delivery system for middle to low-income individuals in the developing world. Founded in 2013, the company leverages mobile technology and a network of local agents to facilitate access to a diverse range of quality goods at reasonable prices. Its platform enables users, including those without direct internet access, to browse products and place orders with local shopkeepers, who can then fulfill these orders and manage payments through a mobile payment system. This approach not only empowers consumers but also enhances the distribution capabilities of local businesses, making it easier for rural and peri-urban populations to access essential products conveniently.

Good Nature Agro

Series A in 2020
Good Nature Agro is a social enterprise based in Chipata, Zambia, focused on empowering small-scale farmers to generate sustainable income. The company recruits groups of farmers who nominate a member to serve as a Private Extension Agent (PEA). These PEAs receive training in agronomy and community engagement, enabling them to provide tailored support and guidance to fellow farmers throughout the growing season. Good Nature Agro supplies quality legume seeds and offers loans to facilitate improved farming practices. At harvest time, the company serves as a reliable market for the produce, specifically certified legume seeds, which allows farmers to earn significantly more compared to traditional cash crops like maize and cotton. Since its founding in 2014, Good Nature Agro has aimed to enhance agricultural productivity and income for local farming communities.

Copia Global

Series B in 2019
Copia Global Inc. is an e-commerce company based in Nairobi, Kenya, that focuses on providing a consumer catalog order and delivery system for middle to low-income individuals in the developing world. Founded in 2013, the company leverages mobile technology and a network of local agents to facilitate access to a diverse range of quality goods at reasonable prices. Its platform enables users, including those without direct internet access, to browse products and place orders with local shopkeepers, who can then fulfill these orders and manage payments through a mobile payment system. This approach not only empowers consumers but also enhances the distribution capabilities of local businesses, making it easier for rural and peri-urban populations to access essential products conveniently.

Sendy

Series B in 2019
Sendy Ltd. is a logistics company based in Nairobi, Kenya, founded in 2014. It operates a comprehensive logistics platform designed to simplify and optimize delivery processes for businesses. The platform facilitates door-to-door delivery for e-commerce and assists manufacturers and distributors in managing their logistics more efficiently. Sendy connects businesses with multiple transporters, allowing them to schedule, track, and pay for deliveries seamlessly. With a focus on transparency and security, Sendy empowers thousands of companies to manage their logistics through an integrated system that also provides access to reporting tools and cashless payment options.

Copia Global

Venture Round in 2019
Copia Global Inc. is an e-commerce company based in Nairobi, Kenya, that focuses on providing a consumer catalog order and delivery system for middle to low-income individuals in the developing world. Founded in 2013, the company leverages mobile technology and a network of local agents to facilitate access to a diverse range of quality goods at reasonable prices. Its platform enables users, including those without direct internet access, to browse products and place orders with local shopkeepers, who can then fulfill these orders and manage payments through a mobile payment system. This approach not only empowers consumers but also enhances the distribution capabilities of local businesses, making it easier for rural and peri-urban populations to access essential products conveniently.
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