Goodwell V

Goodwell Investments BV is a private equity and venture capital firm based in Amsterdam, Netherlands, with additional offices in Cape Town, South Africa, and Nairobi, Kenya. Established in 2005, the firm specializes in seed and early-stage investments primarily within the Fintech sector, as well as in other impact sectors such as healthcare, renewable energy, and agriculture. Goodwell targets small and medium-sized enterprises in India and Sub-Saharan Africa, with a particular focus on Ghana and Nigeria. It seeks to invest in financially sustainable and scalable companies that provide basic services, making equity investments with a minimum commitment of €250,000. The firm aims to hold its investments for five to ten years and typically takes minority stakes in its portfolio companies, seeking board representation and offering advisory services on sustainable business practices. Goodwell Investments is dedicated to generating both significant financial returns and positive social impact.

Wim Beek

Founder and Managing Partner

Nathan Cheruiyot

Investment Associate

Judith Ngonyo

Investment Manager

Anne Ngugi

Senior Investment Manager

Lilian Oyando

Associate Partner

Past deals in Kenya

Copia Global

Series C in 2022
Copia Global is an e-commerce company based in Nairobi, Kenya, that focuses on providing a consumer catalog order and delivery system for middle to low-income individuals in developing regions. Founded in 2013, the company enables users to browse products and place orders through a mobile application, which also allows local shopkeepers to manage orders and payments via a mobile payment system. By leveraging mobile technologies and a network of local agents, Copia Global facilitates access to a wide range of quality goods for rural and peri-urban consumers. This innovative approach ensures that individuals without reliable internet access can still make purchases and receive products conveniently, ultimately empowering them as consumers.

Asante

Series A in 2021
Asante Financial Services Group is a company that focuses on facilitating financial independence for businesses and individuals. Their products and services is designed to include loans, payments, deposits, investment and insurance-related products, and asset management products and services, to cater to the needs of African businesses and individuals.

SparkMeter

Series A in 2020
SparkMeter, Inc. specializes in electricity metering systems tailored for rural and urban utilities in developing markets. Founded in 2012 and headquartered in Washington, D.C., with an additional office in Nairobi, Kenya, the company offers a range of products including smart meters designed for residential, commercial, and industrial applications. SparkMeter's solutions facilitate prepaid billing, enhance customer communications, and enable remote monitoring and control, thereby improving grid efficiency and asset performance. By integrating their metering technology with software solutions, SparkMeter enables microgrids and distribution utilities to optimize operations, providing reliable electricity access in underserved areas. This approach not only supports the expansion of electricity distribution but also fosters investments in renewable energy and energy efficiency.

Copia Global

Series B in 2019
Copia Global is an e-commerce company based in Nairobi, Kenya, that focuses on providing a consumer catalog order and delivery system for middle to low-income individuals in developing regions. Founded in 2013, the company enables users to browse products and place orders through a mobile application, which also allows local shopkeepers to manage orders and payments via a mobile payment system. By leveraging mobile technologies and a network of local agents, Copia Global facilitates access to a wide range of quality goods for rural and peri-urban consumers. This innovative approach ensures that individuals without reliable internet access can still make purchases and receive products conveniently, ultimately empowering them as consumers.

Sendy

Series B in 2019
Sendy Ltd. is a logistics platform based in Nairobi, Kenya, founded in 2014. The company specializes in providing on-demand door-to-door delivery services tailored for businesses of all sizes, including small, medium, and large enterprises. Through its user-friendly web platform, Sendy enables businesses to schedule, track, and pay for deliveries efficiently. The platform connects users with multiple transporters, allowing manufacturers and distributors to optimize their logistics operations. Additionally, Sendy offers features such as cashless payments and reporting tools, helping businesses manage their logistics more effectively and reduce costs.

Copia Global

Venture Round in 2019
Copia Global is an e-commerce company based in Nairobi, Kenya, that focuses on providing a consumer catalog order and delivery system for middle to low-income individuals in developing regions. Founded in 2013, the company enables users to browse products and place orders through a mobile application, which also allows local shopkeepers to manage orders and payments via a mobile payment system. By leveraging mobile technologies and a network of local agents, Copia Global facilitates access to a wide range of quality goods for rural and peri-urban consumers. This innovative approach ensures that individuals without reliable internet access can still make purchases and receive products conveniently, ultimately empowering them as consumers.

Musoni System

Private Equity Round in 2016
Musoni Services BV specializes in developing cloud-based banking software tailored for microfinance institutions (MFIs), savings and credit cooperatives (SACCOs), and asset-finance companies. Founded in 2013 and headquartered in Amsterdam, the company provides a comprehensive management information system (MIS) that enhances operational efficiency and reduces costs for its clients. The Musoni System offers various functionalities, including client and group management, loan and savings tracking, integrated accounting, and detailed reporting. Additionally, it features mobile money integration, an SMS module for payment reminders, and a tablet app that allows loan officers to capture data in the field, facilitating real-time information access for branch and management teams. By leveraging cloud technology, Musoni eliminates hosting costs while ensuring security and flexibility, making it a cost-effective solution for organizations seeking to expand their outreach into rural areas and improve overall service delivery.
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