Goodwell V

Goodwell Investments BV is a private equity and venture capital firm based in Amsterdam, Netherlands, with additional offices in Cape Town, South Africa, and Nairobi, Kenya. Founded in 2005, the firm focuses on seed and early-stage investments in small and medium-sized enterprises in impact sectors, particularly in financial services, agriculture, health, logistics, and mobility. Goodwell aims to support companies that provide essential goods and services in Sub-Saharan Africa and India, with a particular interest in microfinance, mobile payments, affordable housing finance, and renewable energy. The firm typically invests a minimum of €250,000 and prefers to hold its investments for five to ten years while taking minority stakes. In addition to financial backing, Goodwell offers advisory services to its portfolio companies, emphasizing sustainable business practices and social impact.

Wim Beek

Founder and Managing Partner

Nico Blaauw

Marketing and Communications Director

Berg De Bleecker

Investor Relations Director

Els Boerhof

Managing Partner

Danai Musandu

Investment Associate

Judith Ngonyo

Senior Investment Associate

Bitta Wycliffe

Investment Associate

Mercy Zulu

Investment Associate and SEMS Officer

Past deals in Kenya

Copia Global

Series C in 2022
Copia Global is an e-commerce company based in Nairobi, Kenya, that focuses on providing a consumer catalog order and delivery system for middle to low-income individuals in developing regions. Founded in 2013, the company enables users to browse products and place orders through a mobile application, which also allows local shopkeepers to manage orders and payments via a mobile payment system. By leveraging mobile technologies and a network of local agents, Copia Global facilitates access to a wide range of quality goods for rural and peri-urban consumers. This innovative approach ensures that individuals without reliable internet access can still make purchases and receive products conveniently, ultimately empowering them as consumers.
Asante Financial Services Group is a company that focuses on facilitating financial independence for businesses and individuals. Their products and services is designed to include loans, payments, deposits, investment and insurance-related products, and asset management products and services, to cater to the needs of African businesses and individuals.

SparkMeter

Series A in 2020
SparkMeter, Inc. specializes in developing electricity metering systems tailored for rural and central utilities in developing markets. The company offers a range of products, including the SM16R for residential customers, the SM60R for larger residential needs, the SM60RP for medium commercial or industrial clients, and the SM200E for post-paid metering of large customers. In addition to hardware, SparkMeter provides software solutions designed to improve grid efficiency and asset performance for microgrids and distribution utilities in remote areas. Their offerings facilitate prepaid billing, enhance customer communication, and enable remote monitoring and control. Founded in 2012 and headquartered in Washington, D.C., with an additional office in Nairobi, Kenya, SparkMeter aims to increase access to electricity in underserved markets and hard-to-reach locations.

Copia Global

Series B in 2019
Copia Global is an e-commerce company based in Nairobi, Kenya, that focuses on providing a consumer catalog order and delivery system for middle to low-income individuals in developing regions. Founded in 2013, the company enables users to browse products and place orders through a mobile application, which also allows local shopkeepers to manage orders and payments via a mobile payment system. By leveraging mobile technologies and a network of local agents, Copia Global facilitates access to a wide range of quality goods for rural and peri-urban consumers. This innovative approach ensures that individuals without reliable internet access can still make purchases and receive products conveniently, ultimately empowering them as consumers.

Sendy

Series B in 2019
Sendy Ltd. operates a logistics platform designed for businesses, providing on-demand door-to-door delivery services for e-commerce and facilitating logistics optimization for manufacturers and distributors. Founded in 2014 and headquartered in Nairobi, Kenya, Sendy's user-friendly web platform allows businesses of all sizes to schedule, track, and manage payments for their deliveries efficiently. By connecting users with multiple transporters, Sendy enhances the logistics process and supports the growing demand for reliable delivery solutions in the region.

Copia Global

Venture Round in 2019
Copia Global is an e-commerce company based in Nairobi, Kenya, that focuses on providing a consumer catalog order and delivery system for middle to low-income individuals in developing regions. Founded in 2013, the company enables users to browse products and place orders through a mobile application, which also allows local shopkeepers to manage orders and payments via a mobile payment system. By leveraging mobile technologies and a network of local agents, Copia Global facilitates access to a wide range of quality goods for rural and peri-urban consumers. This innovative approach ensures that individuals without reliable internet access can still make purchases and receive products conveniently, ultimately empowering them as consumers.