Goodwell V

Goodwell Investments BV is a private equity and venture capital firm based in Amsterdam, Netherlands, with additional offices in Cape Town, South Africa, and Nairobi, Kenya. Founded in 2005, the firm focuses on seed and early-stage investments in small and medium-sized enterprises in impact sectors, particularly in financial services, agriculture, health, logistics, and mobility. Goodwell aims to support companies that provide essential goods and services in Sub-Saharan Africa and India, with a particular interest in microfinance, mobile payments, affordable housing finance, and renewable energy. The firm typically invests a minimum of €250,000 and prefers to hold its investments for five to ten years while taking minority stakes. In addition to financial backing, Goodwell offers advisory services to its portfolio companies, emphasizing sustainable business practices and social impact.

Wim Beek

Founder and Managing Partner

Nico Blaauw

Marketing and Communications Director

Berg De Bleecker

Investor Relations Director

Els Boerhof

Managing Partner

Danai Musandu

Investment Associate

Judith Ngonyo

Senior Investment Associate

Bitta Wycliffe

Investment Associate

Mercy Zulu

Investment Associate and SEMS Officer

Past deals in South Africa

onafriq

Series C in 2022
MFS Africa Limited is a leading provider of mobile money interoperability in Africa, facilitating seamless money transfers and payments across the continent. Established in 2009 and headquartered in Accra, Ghana, the company connects mobile network operators through a unified API, enabling a range of services including remittances, merchant and bulk payments, as well as bank-to-wallet transfers. MFS Africa serves various stakeholders, including money transfer operators, banks, and mobile money operators, by offering alternatives for remittances, micro-lending, micro-insurance, and micro-savings. With additional offices in key African cities and London, MFS Africa plays a crucial role in enhancing financial connectivity and promoting financial inclusion across the region.

onafriq

Series C in 2021
MFS Africa Limited is a leading provider of mobile money interoperability in Africa, facilitating seamless money transfers and payments across the continent. Established in 2009 and headquartered in Accra, Ghana, the company connects mobile network operators through a unified API, enabling a range of services including remittances, merchant and bulk payments, as well as bank-to-wallet transfers. MFS Africa serves various stakeholders, including money transfer operators, banks, and mobile money operators, by offering alternatives for remittances, micro-lending, micro-insurance, and micro-savings. With additional offices in key African cities and London, MFS Africa plays a crucial role in enhancing financial connectivity and promoting financial inclusion across the region.

Nomanini

Venture Round in 2021
Nomanini SA (Pty) Ltd operates a platform that facilitates the sale of prepaid products, such as airtime, electricity, and insurance, primarily targeting informal markets. Founded in 2010 and based in Cape Town, South Africa, the company provides terminals used by informal retailers, such as street vendors and share-taxi drivers, to sell prepaid vouchers and generate ongoing profits. Nomanini's platform connects merchants, distributors, and service providers through an interoperable merchant wallet, enabling efficient transactions and data collection. This data offers insights for loans and savings accumulation, ultimately enhancing profitability for all participants in the informal retail ecosystem. By integrating payments, working capital, and data analytics, Nomanini transforms any mobile device into a retail point-of-sale system, improving the accessibility of digital finance for informal merchants and their customers.

Inclusivity Solutions

Series A in 2020
Inclusivity Solutions designs, builds, and operates inclusive digital insurance solutions. The company offers life, health, property, agriculture, and savings products. Its solutions include strategy, product, and process design and implementation support built on scalable systems. It partners with mobile operators, insurance companies, and other distribution partners to deliver insurance solutions through digital channels. The company was founded in 2015 and is based in Cape Town, South Africa.

WhereIsMyTransport

Series A in 2020
WhereIsMyTransport Ltd is an information technology company that focuses on urban transportation solutions through its mobile application. Founded in 2015 and headquartered in London, United Kingdom, with an additional office in Cape Town, South Africa, the company specializes in collecting and providing access to public transport data across various African cities. Its big data platform enables effective data collection, access, and journey planning, assisting users in navigating public transportation systems more efficiently.

Nomanini

Series D in 2019
Nomanini SA (Pty) Ltd operates a platform that facilitates the sale of prepaid products, such as airtime, electricity, and insurance, primarily targeting informal markets. Founded in 2010 and based in Cape Town, South Africa, the company provides terminals used by informal retailers, such as street vendors and share-taxi drivers, to sell prepaid vouchers and generate ongoing profits. Nomanini's platform connects merchants, distributors, and service providers through an interoperable merchant wallet, enabling efficient transactions and data collection. This data offers insights for loans and savings accumulation, ultimately enhancing profitability for all participants in the informal retail ecosystem. By integrating payments, working capital, and data analytics, Nomanini transforms any mobile device into a retail point-of-sale system, improving the accessibility of digital finance for informal merchants and their customers.

Inclusivity Solutions

Series A in 2019
Inclusivity Solutions designs, builds, and operates inclusive digital insurance solutions. The company offers life, health, property, agriculture, and savings products. Its solutions include strategy, product, and process design and implementation support built on scalable systems. It partners with mobile operators, insurance companies, and other distribution partners to deliver insurance solutions through digital channels. The company was founded in 2015 and is based in Cape Town, South Africa.

WhereIsMyTransport

Series A in 2019
WhereIsMyTransport Ltd is an information technology company that focuses on urban transportation solutions through its mobile application. Founded in 2015 and headquartered in London, United Kingdom, with an additional office in Cape Town, South Africa, the company specializes in collecting and providing access to public transport data across various African cities. Its big data platform enables effective data collection, access, and journey planning, assisting users in navigating public transportation systems more efficiently.

onafriq

Series B in 2018
MFS Africa Limited is a leading provider of mobile money interoperability in Africa, facilitating seamless money transfers and payments across the continent. Established in 2009 and headquartered in Accra, Ghana, the company connects mobile network operators through a unified API, enabling a range of services including remittances, merchant and bulk payments, as well as bank-to-wallet transfers. MFS Africa serves various stakeholders, including money transfer operators, banks, and mobile money operators, by offering alternatives for remittances, micro-lending, micro-insurance, and micro-savings. With additional offices in key African cities and London, MFS Africa plays a crucial role in enhancing financial connectivity and promoting financial inclusion across the region.

WhereIsMyTransport

Seed Round in 2017
WhereIsMyTransport Ltd is an information technology company that focuses on urban transportation solutions through its mobile application. Founded in 2015 and headquartered in London, United Kingdom, with an additional office in Cape Town, South Africa, the company specializes in collecting and providing access to public transport data across various African cities. Its big data platform enables effective data collection, access, and journey planning, assisting users in navigating public transportation systems more efficiently.

WhereIsMyTransport

Seed Round in 2016
WhereIsMyTransport Ltd is an information technology company that focuses on urban transportation solutions through its mobile application. Founded in 2015 and headquartered in London, United Kingdom, with an additional office in Cape Town, South Africa, the company specializes in collecting and providing access to public transport data across various African cities. Its big data platform enables effective data collection, access, and journey planning, assisting users in navigating public transportation systems more efficiently.