Goodwell Investments
Goodwell Investments, established in 2005, is a private equity and venture capital firm headquartered in Amsterdam, the Netherlands, with additional offices in Cape Town, South Africa, and Nairobi, Kenya. The company specializes in early-stage, growth capital investments in the Fintech sector, focusing on small and medium-sized enterprises in impact sectors such as microfinance, mobile payments, affordable housing finance, and renewable energy. Goodwell primarily invests in India, Sub-Saharan, and West Africa, with a focus on Ghana and Nigeria. It seeks to make risk capital or equity investments, typically committing a minimum of €2.5 million, and aims to hold these investments for five to ten years. The firm also provides advisory services to its portfolio companies and seeks board representation. Goodwell only takes minority stakes, less than 50%, in its investments.
Nathan Cheruiyot
Investment Associate
Anne Ngugi
Senior Investment Manager
Lilian Oyando
Associate Partner
Past deals in West Africa
Omnibiz
Series A in 2025
Omnibiz is a B2B e-commerce platform based in Lagos, Nigeria, founded in 2019. It specializes in serving FMCG manufacturers, distributors, and retailers by digitizing the supply chain to enhance operational efficiency. The platform offers tools that improve reliability, visibility, and financial capability for local businesses. Its software features order tracking and integrated payment options, enabling seamless transactions and helping businesses navigate the complexities of the modern market. Omnibiz is dedicated to supporting local enterprises in achieving their goals through an optimized supply chain framework.
Omnibiz
Series A in 2024
Omnibiz is a B2B e-commerce platform based in Lagos, Nigeria, founded in 2019. It specializes in serving FMCG manufacturers, distributors, and retailers by digitizing the supply chain to enhance operational efficiency. The platform offers tools that improve reliability, visibility, and financial capability for local businesses. Its software features order tracking and integrated payment options, enabling seamless transactions and helping businesses navigate the complexities of the modern market. Omnibiz is dedicated to supporting local enterprises in achieving their goals through an optimized supply chain framework.
Lidya
Series B in 2021
Lidya is a financial services platform based in Lagos, Nigeria, founded in 2016, that aims to enhance access to credit and finance for small and medium enterprises. The company offers a mobile-first platform that allows businesses to open accounts, manage funds, and build credit profiles efficiently, often within 15 minutes. Utilizing proprietary credit scoring algorithms, Lidya enables business owners to access essential credit and working capital, including invoice financing, to support their growth and financial planning. Additionally, the platform includes tools and dashboards designed to help businesses manage their receivables and cash flow, thereby improving their credit scores and unlocking higher credit limits at more affordable rates.
Tomato Jos
Series A in 2020
Tomato Jos is a Nigerian company founded in 2014, based in Keffi, that specializes in the production and distribution of tomato paste. In addition to its core business, the company offers consultancy services aimed at educating farmers on best practices for tomato cultivation. By providing quality agricultural inputs and expert guidance, Tomato Jos assists smallholder farmers in improving their growing techniques to better serve local markets. The company's commitment extends beyond product quality, as it seeks to positively impact the lives of farmers and enhance the agricultural landscape in Nigeria.
Paga
Series B in 2018
Paga is a mobile payment company focused on creating a digital ecosystem for money transactions, primarily in Nigeria, where it is recognized as a leading provider in the sector. The company's application facilitates sending and receiving money through mobile devices, making financial services accessible to a broad audience. In addition to transferring funds, Paga's platform allows users to purchase airtime credits, pay bills, and make retail payments, addressing the growing demand for viable payment options. With an ambitious mission to simplify financial access for one billion people, Paga aims to overcome the challenges associated with traditional banking and enhance the overall financial inclusion in its target markets.
Paga
Series B in 2015
Paga is a mobile payment company focused on creating a digital ecosystem for money transactions, primarily in Nigeria, where it is recognized as a leading provider in the sector. The company's application facilitates sending and receiving money through mobile devices, making financial services accessible to a broad audience. In addition to transferring funds, Paga's platform allows users to purchase airtime credits, pay bills, and make retail payments, addressing the growing demand for viable payment options. With an ambitious mission to simplify financial access for one billion people, Paga aims to overcome the challenges associated with traditional banking and enhance the overall financial inclusion in its target markets.
Paga
Series A in 2012
Paga is a mobile payment company focused on creating a digital ecosystem for money transactions, primarily in Nigeria, where it is recognized as a leading provider in the sector. The company's application facilitates sending and receiving money through mobile devices, making financial services accessible to a broad audience. In addition to transferring funds, Paga's platform allows users to purchase airtime credits, pay bills, and make retail payments, addressing the growing demand for viable payment options. With an ambitious mission to simplify financial access for one billion people, Paga aims to overcome the challenges associated with traditional banking and enhance the overall financial inclusion in its target markets.
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