Grace Beauty

Grace Beauty Capital is an early stage venture capital firm based in Edison, New Jersey, founded in 2009. The firm focuses on investing in the consumer and retail sectors, specifically targeting consumer products and services, as well as retail software and technology startups. Grace Beauty Capital emphasizes the importance of deep industry knowledge, operational expertise, and extensive networks to support early stage entrepreneurs. The firm aims to become a leading partner for digital brands and startups, assisting them on their journey from initial concept to becoming well-recognized household names. With a preference for minority stakes, Grace Beauty Capital is committed to generating superior investment returns while fostering innovation in the consumer and retail landscape.

Kathryn Cavanaugh

Partner

65 past transactions

Bravo Sierra

Series A in 2020
Bravo Sierra is a pioneering company focused on performance wellness, specifically tailored for the military community while also benefiting civilian users. It collaborates closely with a community of 1,000 active-duty service members to develop personal care and nutrition products that address the unique needs of those who serve. The company's offerings are designed to support active lifestyles and incorporate innovative technologies that are clean, vegan, and cruelty-free. Bravo Sierra's approach includes testing products with elite military units, ensuring that they meet the highest standards of performance. Additionally, the company operates a revenue share model, contributing 5% of all sales to the Morale Welfare and Recreation program, which supports quality of life initiatives for U.S. Armed Forces members, their families, retirees, and veterans.

Bravo Sierra

Seed Round in 2019
Bravo Sierra is a pioneering company focused on performance wellness, specifically tailored for the military community while also benefiting civilian users. It collaborates closely with a community of 1,000 active-duty service members to develop personal care and nutrition products that address the unique needs of those who serve. The company's offerings are designed to support active lifestyles and incorporate innovative technologies that are clean, vegan, and cruelty-free. Bravo Sierra's approach includes testing products with elite military units, ensuring that they meet the highest standards of performance. Additionally, the company operates a revenue share model, contributing 5% of all sales to the Morale Welfare and Recreation program, which supports quality of life initiatives for U.S. Armed Forces members, their families, retirees, and veterans.

Voray

Venture Round in 2019
Voray is a community of professionals who gather for small networking dinners (15 or so people) on a regular basis. The purpose of each Voray is to develop more authentic relationships and build value for each other in the long run. The community is enabled through a web platform that helps members identify interesting events, suggest others, and continue communicating and connecting. The goal of Voray is to build a more authentic professional network of people you have actually met (over dinner) so connections are more longstanding and meaningful.

Eloquii

Series C in 2017
Eloquii Design, Inc. specializes in designing and selling fashion apparel for women, particularly in plus sizes ranging from 14 to 28. Founded in 2012, the company offers a wide array of products, including dresses, tops, pants, skirts, and accessories such as shoes and jewelry. Eloquii operates primarily through its online platform, providing trendy and fast-fashion options to customers in the United States, Canada, the United Kingdom, and Australia. In addition to its e-commerce presence, the company has a physical store located in Atlanta, Georgia. With headquarters in both New York and Columbus, Ohio, Eloquii aims to deliver contemporary styles while also engaging customers with unique content through its blog and curated catalog. As of late 2018, Eloquii operates as a subsidiary of Walmart Inc.

Primary

Series B in 2017
Primary is making better clothes for kids and building a better experience for busy parents to shop for them. It aims to be the most inclusive kid's clothing brand, offering high-quality essentials at affordable prices. Rather than chasing the trend, Primary offers thoughtfully designed clothing without logos, slogans, or sequins. They take a gender-neutral approach, with a broad range of colors available for babies and kids 0-12, without prescribing what is for girls or boys. It was founded in 2015 and is headquartered in New York, New York.

Pixlee

Series A in 2017
Pixlee, Inc. develops a visual marketing platform that enables companies to market and sell products with real customer photos. The company enables users to create customer photos and videos in real-time from across social media; create shoppable social galleries; publish customer photos across various marketing channels for an omni-channel marketing; optimize user-generated content performance with display technology and built-in A/B testing; and create custom displays and innovate user-generated content strategy. It serves various industries, such as footwear and apparel, accessories, travel and hospitality, and consumer packaged goods. The company was founded in 2012 and is based in the San Francisco, California.

Pixlee

Series A in 2016
Pixlee, Inc. develops a visual marketing platform that enables companies to market and sell products with real customer photos. The company enables users to create customer photos and videos in real-time from across social media; create shoppable social galleries; publish customer photos across various marketing channels for an omni-channel marketing; optimize user-generated content performance with display technology and built-in A/B testing; and create custom displays and innovate user-generated content strategy. It serves various industries, such as footwear and apparel, accessories, travel and hospitality, and consumer packaged goods. The company was founded in 2012 and is based in the San Francisco, California.

Rothy's

Seed Round in 2016
Rothy's, Inc. manufactures and distributes women and kids’ shoes made out of recycled plastic bottles. The company manufactures shoes made from 100% recycled plastic water bottles and other recyclable materials and distributes them in the United States and Canada. Its products include flats, loafers and sneakers in various sized and styles. The company also manufactures and distributes insoles and shoe care kits. Rothy's, Inc. was founded in 2015 and is headquartered in San Francisco, California. Additionally, the company operates a retail store in San Francisco, California

Parachute Home

Series A in 2016
Parachute Home Inc. designs and manufactures bedding products. It offers sheet sets, duvet covers, pillow cases, shams, top sheets, and fabric swatches. The company sells products online. Parachute Home Inc. is based in Santa Monica, California.

Vengo

Venture Round in 2016
Vengo Labs LLC is a company that designs and manufactures interactive vending kiosks aimed at enhancing consumer engagement at the point of purchase. Founded in 2012 and based in Bethpage, New York, Vengo's innovative vending machines utilize touchscreen technology and interactive software to gamify the shopping experience while collecting valuable consumer behavior data. These kiosks enable brands, including Trident, Snapple, and Sour Patch Kids, to effectively re-engage consumers and achieve favorable financial returns, with a projected six-month payback on new units. Vengo has established strategic partnerships with prominent organizations such as Mondelez, Verizon, and CC Vending, facilitating a broad network for its products. The company combines digital media with traditional vending, creating a modern solution that benefits both businesses and consumers.

Vengo

Series A in 2016
Vengo Labs LLC is a company that designs and manufactures interactive vending kiosks aimed at enhancing consumer engagement at the point of purchase. Founded in 2012 and based in Bethpage, New York, Vengo's innovative vending machines utilize touchscreen technology and interactive software to gamify the shopping experience while collecting valuable consumer behavior data. These kiosks enable brands, including Trident, Snapple, and Sour Patch Kids, to effectively re-engage consumers and achieve favorable financial returns, with a projected six-month payback on new units. Vengo has established strategic partnerships with prominent organizations such as Mondelez, Verizon, and CC Vending, facilitating a broad network for its products. The company combines digital media with traditional vending, creating a modern solution that benefits both businesses and consumers.

Birchbox

Series C in 2016
Birchbox, Inc., founded in 2010 and based in New York, is a retail company that specializes in beauty, grooming, and lifestyle products. The company offers a wide range of items including makeup, skincare, hair products, fragrances, and lifestyle accessories for both women and men. Birchbox has redefined the shopping experience by providing a subscription service that delivers personalized samples monthly, allowing customers to discover and try new products tailored to their preferences. This service is complemented by an e-commerce platform featuring a variety of well-known and niche brands. Birchbox also engages its customers with educational content such as tips and tutorials, alongside a loyalty program to encourage ongoing purchases. The company operates not only in the United States but also has a presence in the United Kingdom, France, Spain, and Belgium.

MM.LaFleur

Series A in 2016
MM.LaFleur offers its users with an e-commerce website. It sells a wide range of branded clothes, jewelries, gift cards, and accessories for women. The company has its offices across the U.S. that allows its users to order customized bento boxes, comprising 4 to 6 wardrobe staples that includes dresses, separates, knits, or accessories. MM.LaFleur is a U.S.-based company which was founded in 2011 by Narie Foster, Miyako Nakamura, and Sarah LaFleur.

Primary

Series A in 2016
Primary is making better clothes for kids and building a better experience for busy parents to shop for them. It aims to be the most inclusive kid's clothing brand, offering high-quality essentials at affordable prices. Rather than chasing the trend, Primary offers thoughtfully designed clothing without logos, slogans, or sequins. They take a gender-neutral approach, with a broad range of colors available for babies and kids 0-12, without prescribing what is for girls or boys. It was founded in 2015 and is headquartered in New York, New York.

Primary

Series A in 2016
Primary is making better clothes for kids and building a better experience for busy parents to shop for them. It aims to be the most inclusive kid's clothing brand, offering high-quality essentials at affordable prices. Rather than chasing the trend, Primary offers thoughtfully designed clothing without logos, slogans, or sequins. They take a gender-neutral approach, with a broad range of colors available for babies and kids 0-12, without prescribing what is for girls or boys. It was founded in 2015 and is headquartered in New York, New York.

Parachute Home

Series A in 2016
Parachute Home Inc. designs and manufactures bedding products. It offers sheet sets, duvet covers, pillow cases, shams, top sheets, and fabric swatches. The company sells products online. Parachute Home Inc. is based in Santa Monica, California.

Eloquii

Series B in 2016
Eloquii Design, Inc. specializes in designing and selling fashion apparel for women, particularly in plus sizes ranging from 14 to 28. Founded in 2012, the company offers a wide array of products, including dresses, tops, pants, skirts, and accessories such as shoes and jewelry. Eloquii operates primarily through its online platform, providing trendy and fast-fashion options to customers in the United States, Canada, the United Kingdom, and Australia. In addition to its e-commerce presence, the company has a physical store located in Atlanta, Georgia. With headquarters in both New York and Columbus, Ohio, Eloquii aims to deliver contemporary styles while also engaging customers with unique content through its blog and curated catalog. As of late 2018, Eloquii operates as a subsidiary of Walmart Inc.

sourceeasy

Seed Round in 2016
Sourceeasy is an apparel manufacturing and distribution platform that aims to transform the clothing production process. Founded in March 2013 by Pranay Srinivasan and Chirag Chamoli, the company operates from multiple locations, including San Francisco, New York, Los Angeles, Shanghai, Hyderabad, and Ho Chi Minh City. Sourceeasy digitizes clothing styles and components, allowing for a mix-and-match approach, and utilizes a software-as-a-service platform to automate manufacturing and distribution. This innovative system enables brands and retailers to streamline the production of private label merchandise, making small batch and quick turn manufacturing a predictable and scalable process. By indexing every style of clothing and simplifying communication with vendors, Sourceeasy empowers businesses in the fast fashion industry to efficiently test new markets and enhance their operational focus.

sourceeasy

Seed Round in 2016
Sourceeasy is an apparel manufacturing and distribution platform that aims to transform the clothing production process. Founded in March 2013 by Pranay Srinivasan and Chirag Chamoli, the company operates from multiple locations, including San Francisco, New York, Los Angeles, Shanghai, Hyderabad, and Ho Chi Minh City. Sourceeasy digitizes clothing styles and components, allowing for a mix-and-match approach, and utilizes a software-as-a-service platform to automate manufacturing and distribution. This innovative system enables brands and retailers to streamline the production of private label merchandise, making small batch and quick turn manufacturing a predictable and scalable process. By indexing every style of clothing and simplifying communication with vendors, Sourceeasy empowers businesses in the fast fashion industry to efficiently test new markets and enhance their operational focus.

Pinrose

Seed Round in 2015
Pinrose is a manufacturer of luxury perfumes that focuses on creating toxin-free fragrances. The company employs synesthesia in its approach, allowing customers to discover scents that resonate with their personal preferences. This innovative method enhances the shopping experience by offering a unique and personalized way to select fragrances. Pinrose aims to celebrate accessible luxury through its distinctive and elegantly designed perfumes, making high-quality scents available to a broader audience.

Supergoop

Series A in 2015
Supergoop, LLC develops sun protection products. Its products include Sun 101, a sunscreen product for ultraviolet (UV) protection. The company also offers sunscreen mousse, serum, CC cream, mineral setting powder, anti-aging eye cream, and lip balm for face; hand cream, sunscreen mousse, mineral sunscreen mist, and body butter for body; and lip balms, lip shield, and sunscreens for kids. Additionally, it also manufactures mineral products and products for travelers. The company sells its products online and through retail stores. Supergoop, LLC was founded in 2007 and is headquartered in San Antonio, Texas.

GLAMSQUAD

Series B in 2015
GLAMSQUAD, Inc., operating as GLAM Group, is a New York-based company that provides on-demand beauty services. Founded in 2013, it offers hair, makeup, and nail services in various cities including New York City, Los Angeles, Miami, Washington D.C., Boston, and the San Francisco Bay Area. GLAMSQUAD employs trained and vetted beauty professionals who deliver personalized services in clients' homes, at events, or in offices. The company utilizes a mobile app and website to facilitate easy booking, allowing clients to select services, dates, and locations. In addition to its service offerings, GLAMSQUAD has expanded into retail with a line of hair and makeup products, developed in response to customer feedback. The integration of technology helps match professionals with clients, ensuring a tailored experience.

MM.LaFleur

Seed Round in 2015
MM.LaFleur offers its users with an e-commerce website. It sells a wide range of branded clothes, jewelries, gift cards, and accessories for women. The company has its offices across the U.S. that allows its users to order customized bento boxes, comprising 4 to 6 wardrobe staples that includes dresses, separates, knits, or accessories. MM.LaFleur is a U.S.-based company which was founded in 2011 by Narie Foster, Miyako Nakamura, and Sarah LaFleur.

Perch

Seed Round in 2015
Perch Interactive Inc specializes in providing interactive technology solutions that enhance the retail experience by integrating physical products with digital content. The company utilizes computer vision and embedded IoT technology to detect customer interactions with products, enabling dynamic digital marketing that personalizes messaging and engages shoppers. Perch's offerings include various store integration formats, content services that enhance in-store experiences, and a cloud platform for accessing analytics and content distribution. The platform allows retailers to collect consumer data, conduct A/B testing, and gain real-time insights into customer behavior. Perch serves clients in various sectors, including fashion, health and beauty, and food and beverage. Established in 2012 and headquartered in New York, Perch has experienced significant growth and has received recognition in the industry for its innovative solutions.

KiwiCo

Venture Round in 2015
KiwiCo sparks creativity in kids and saves time for busy parents by providing all of the inspiration and materials necessary for hours of imaginative play and learning. With monthly deliveries of activities designed to help kids discover, explore, and create things in the world around them, KiwiCo brings hands-on fun right to the door. It was founded in 2011 and is headquartered in Mountian View, California.

Ringly

Series A in 2015
Ringly, Inc. is a New York-based company that specializes in designing and crafting smart jewelry and accessories that connect to mobile devices. Founded in 2013, Ringly integrates wearable technology into fashionable products, allowing users to receive notifications and stay connected while maintaining a stylish appearance. The company emphasizes the seamless blending of technology into daily life, promoting mindfulness and connectivity. Its smart jewelry, made with precious and semi-precious stones, is designed to keep users engaged with their environment and their devices. Since shipping its first product in 2015, Ringly has established itself as a leader in the fashionable wearable technology market, controlling all aspects of its business, including design, software, hardware, and manufacturing.

Trendalytics

Seed Round in 2015
Trendalytics Innovation Labs Inc. develops state-of-the-art analytics platform that allows retailers to take profitable decisions by aggregating and demystifying predictive data. The company was founded in 2010 and is based in New York, New York.

Harry's

Series B in 2014
Harry's, Inc. is a company that specializes in the manufacture and sale of shaving products. Founded in 2012 and headquartered in New York, the company designs and produces its own line of razors, replacement blades, shaving creams, grooming kits, and face care products. Harry's operates primarily through an online platform, offering its products individually or through a subscription model, catering to men's grooming needs. By focusing on quality and convenience, Harry's aims to simplify the shaving experience for consumers.

MM.LaFleur

Venture Round in 2014
MM.LaFleur offers its users with an e-commerce website. It sells a wide range of branded clothes, jewelries, gift cards, and accessories for women. The company has its offices across the U.S. that allows its users to order customized bento boxes, comprising 4 to 6 wardrobe staples that includes dresses, separates, knits, or accessories. MM.LaFleur is a U.S.-based company which was founded in 2011 by Narie Foster, Miyako Nakamura, and Sarah LaFleur.

Pinrose

Seed Round in 2014
Pinrose is a manufacturer of luxury perfumes that focuses on creating toxin-free fragrances. The company employs synesthesia in its approach, allowing customers to discover scents that resonate with their personal preferences. This innovative method enhances the shopping experience by offering a unique and personalized way to select fragrances. Pinrose aims to celebrate accessible luxury through its distinctive and elegantly designed perfumes, making high-quality scents available to a broader audience.

Birchbox

Series B in 2014
Birchbox, Inc., founded in 2010 and based in New York, is a retail company that specializes in beauty, grooming, and lifestyle products. The company offers a wide range of items including makeup, skincare, hair products, fragrances, and lifestyle accessories for both women and men. Birchbox has redefined the shopping experience by providing a subscription service that delivers personalized samples monthly, allowing customers to discover and try new products tailored to their preferences. This service is complemented by an e-commerce platform featuring a variety of well-known and niche brands. Birchbox also engages its customers with educational content such as tips and tutorials, alongside a loyalty program to encourage ongoing purchases. The company operates not only in the United States but also has a presence in the United Kingdom, France, Spain, and Belgium.

Birchbox

Series B in 2014
Birchbox, Inc., founded in 2010 and based in New York, is a retail company that specializes in beauty, grooming, and lifestyle products. The company offers a wide range of items including makeup, skincare, hair products, fragrances, and lifestyle accessories for both women and men. Birchbox has redefined the shopping experience by providing a subscription service that delivers personalized samples monthly, allowing customers to discover and try new products tailored to their preferences. This service is complemented by an e-commerce platform featuring a variety of well-known and niche brands. Birchbox also engages its customers with educational content such as tips and tutorials, alongside a loyalty program to encourage ongoing purchases. The company operates not only in the United States but also has a presence in the United Kingdom, France, Spain, and Belgium.

Harry's

Venture Round in 2014
Harry's, Inc. is a company that specializes in the manufacture and sale of shaving products. Founded in 2012 and headquartered in New York, the company designs and produces its own line of razors, replacement blades, shaving creams, grooming kits, and face care products. Harry's operates primarily through an online platform, offering its products individually or through a subscription model, catering to men's grooming needs. By focusing on quality and convenience, Harry's aims to simplify the shaving experience for consumers.

Trendalytics

Venture Round in 2014
Trendalytics Innovation Labs Inc. develops state-of-the-art analytics platform that allows retailers to take profitable decisions by aggregating and demystifying predictive data. The company was founded in 2010 and is based in New York, New York.

CaaStle

Venture Round in 2014
Caastle Inc. designs and develops a clothing as a service (CaaS) software solution for apparel retailers. The company allows retailers to build and manage different aspects of the subscription model, such as website, database, algorithms, and analytics. In addition, it offers reverse logistics and managed services, including warehousing, shipping, and client support. Caastle Inc. was founded in 2011 and is based in New York, New York.

Events.com

Venture Round in 2014
Events.com, Inc. is an event management platform that provides an online registration system designed to assist event organizers in managing, marketing, and monetizing a wide range of events, from small fundraisers to large festivals and marathons. Founded in 2009 and based in La Jolla, California, the company offers a comprehensive suite of tools, including the Event Assistant app, which facilitates attendee check-in, provides on-site statistics, and allows for waiver signatures on the day of the event. Events.com effectively connects event organizers with participants, enhancing the overall experience for both parties and ensuring successful event execution.

ShareRails

Venture Round in 2013
ShareRails is a social commerce platform that provides retailers and brands with a cost-effective solution for personalized merchandising and social discovery. The platform connects online searches to offline retailers by transforming inventory data into rich digital content. This content is indexed by search engines, enhancing product discoverability and allowing local retailers to engage with a broader customer base. Through its innovative approach, ShareRails aims to bridge the gap between e-commerce and brick-and-mortar stores, facilitating referral traffic and driving customer engagement for retail businesses.

Pinrose

Venture Round in 2013
Pinrose is a manufacturer of luxury perfumes that focuses on creating toxin-free fragrances. The company employs synesthesia in its approach, allowing customers to discover scents that resonate with their personal preferences. This innovative method enhances the shopping experience by offering a unique and personalized way to select fragrances. Pinrose aims to celebrate accessible luxury through its distinctive and elegantly designed perfumes, making high-quality scents available to a broader audience.

KITE Scouting

Angel Round in 2013
KITE Scouting, founded in 2013 and based in San Francisco, California, offers a comprehensive platform that connects agencies, brands, media companies, and startups. Its services focus on improving startup relationship management by equipping enterprises, consultants, and accelerators with tools to navigate the complex startup landscape. KITE's platform allows businesses to efficiently identify, evaluate, and engage with emerging companies while facilitating connections between startups and industry leaders. The company has garnered trust from major corporations such as Comcast NBCUniversal, Estee Lauder, FIFA, P&G, and Visa, who rely on KITE to enhance their startup management processes and stay informed about the evolving ecosystem.

Harry's

Series A in 2013
Harry's, Inc. is a company that specializes in the manufacture and sale of shaving products. Founded in 2012 and headquartered in New York, the company designs and produces its own line of razors, replacement blades, shaving creams, grooming kits, and face care products. Harry's operates primarily through an online platform, offering its products individually or through a subscription model, catering to men's grooming needs. By focusing on quality and convenience, Harry's aims to simplify the shaving experience for consumers.

Dekko

Venture Round in 2013
Dekko Inc. is an augmented-reality startup based in San Francisco, California, founded in 2010. The company specializes in developing smartphone software that integrates digital content into the real world, enabling users to interact with their environment in innovative ways. Its portfolio includes an operating system designed for mobile developers to create 3-D applications for wearable devices. Dekko's approach reflects a shift towards a "Post-PC" world, where technology facilitates more natural interactions through multi-sensor devices and the Internet of Things. By moving away from traditional interfaces reliant on keyboards and mice, Dekko aims to enhance user experiences through touch and voice interactions, ultimately allowing for a more immersive engagement with entertainment and social networks.

Warby Parker

Series B in 2013
Warby Parker is a lifestyle brand specializing in the design and sale of vintage-inspired eyeglasses and sunglasses, including prescription glasses and contact lenses. The company aims to provide affordable eyewear while addressing the global issue of vision impairment, as approximately one billion people lack access to affordable glasses. By partnering with experienced non-profit organizations, Warby Parker ensures that each pair of glasses sold helps someone in need obtain eyewear, contributing to improved quality of life and economic opportunities. The company operates through various channels, including physical stores, its website, and mobile applications, offering a range of optical services such as eye exams and vision tests. Revenue is primarily generated from the sale of eyewear products, accessories, and related services.

Peloton

Series A in 2012
Peloton is transforming the fitness landscape by integrating high-quality design with advanced technology to offer live and on-demand fitness classes led by top instructors. Founded in 2012 and headquartered in New York, the company operates an interactive fitness platform that includes two main segments: Connected Fitness Products and Subscription services. Revenue from Connected Fitness Products comes from the sale of its bikes and treadmills, along with accessories, delivery, installation, and extended warranties. The Subscription segment, which generates the majority of the company's revenue, includes monthly fees for connected fitness and digital subscriptions. Peloton's unique approach combines hardware, software, and engaging content, creating a socially connected workout experience that appeals to a wide audience. The company sells its products online and through an expanding network of showrooms, primarily serving customers in North America and select international markets.

DoubleDutch

Series B in 2012
DoubleDutch, Inc. specializes in event management software designed for organizers across the globe. The company provides a live engagement platform that includes applications, integrations, and performance metrics, enabling users to digitize live event experiences and enhance engagement. Its offerings also include an online event registration solution, allowing users to create custom registration pages, collect payments, and manage pre-event activities. DoubleDutch serves a diverse clientele, including brands and associations, facilitating a range of events such as internal meetings, tradeshows, expos, and conferences. Founded in 2010, the company is headquartered in McLean, Virginia, with additional locations in major cities across the United States, Canada, Europe, Australia, India, Singapore, and the Middle East. As of June 2019, DoubleDutch operates as a subsidiary of Cvent, Inc.

Events.com

Series B in 2012
Events.com, Inc. is an event management platform that provides an online registration system designed to assist event organizers in managing, marketing, and monetizing a wide range of events, from small fundraisers to large festivals and marathons. Founded in 2009 and based in La Jolla, California, the company offers a comprehensive suite of tools, including the Event Assistant app, which facilitates attendee check-in, provides on-site statistics, and allows for waiver signatures on the day of the event. Events.com effectively connects event organizers with participants, enhancing the overall experience for both parties and ensuring successful event execution.

Dekko

Seed Round in 2012
Dekko Inc. is an augmented-reality startup based in San Francisco, California, founded in 2010. The company specializes in developing smartphone software that integrates digital content into the real world, enabling users to interact with their environment in innovative ways. Its portfolio includes an operating system designed for mobile developers to create 3-D applications for wearable devices. Dekko's approach reflects a shift towards a "Post-PC" world, where technology facilitates more natural interactions through multi-sensor devices and the Internet of Things. By moving away from traditional interfaces reliant on keyboards and mice, Dekko aims to enhance user experiences through touch and voice interactions, ultimately allowing for a more immersive engagement with entertainment and social networks.

Harry's

Seed Round in 2012
Harry's, Inc. is a company that specializes in the manufacture and sale of shaving products. Founded in 2012 and headquartered in New York, the company designs and produces its own line of razors, replacement blades, shaving creams, grooming kits, and face care products. Harry's operates primarily through an online platform, offering its products individually or through a subscription model, catering to men's grooming needs. By focusing on quality and convenience, Harry's aims to simplify the shaving experience for consumers.

DoubleDutch

Series A in 2012
DoubleDutch, Inc. specializes in event management software designed for organizers across the globe. The company provides a live engagement platform that includes applications, integrations, and performance metrics, enabling users to digitize live event experiences and enhance engagement. Its offerings also include an online event registration solution, allowing users to create custom registration pages, collect payments, and manage pre-event activities. DoubleDutch serves a diverse clientele, including brands and associations, facilitating a range of events such as internal meetings, tradeshows, expos, and conferences. Founded in 2010, the company is headquartered in McLean, Virginia, with additional locations in major cities across the United States, Canada, Europe, Australia, India, Singapore, and the Middle East. As of June 2019, DoubleDutch operates as a subsidiary of Cvent, Inc.

Lookcraft

Venture Round in 2012
Lookcraft Inc. is an online platform that specializes in fashion advice and retail for men. Founded in 2011 by Jamie Quint, the company operates from New York and provides an e-commerce solution that helps men discover and purchase clothing and accessories from various brands. By analyzing customer preferences, Lookcraft delivers tailored suggestions, enhancing the shopping experience. The platform promotes a selection of brands, including Nudie Jeans, J Shoes, and Taylor Stitch. Additionally, Lookcraft offers delivery and return services to facilitate customer satisfaction and ease of shopping.

KiwiCo

Series A in 2012
KiwiCo sparks creativity in kids and saves time for busy parents by providing all of the inspiration and materials necessary for hours of imaginative play and learning. With monthly deliveries of activities designed to help kids discover, explore, and create things in the world around them, KiwiCo brings hands-on fun right to the door. It was founded in 2011 and is headquartered in Mountian View, California.

Lookcraft

Venture Round in 2012
Lookcraft Inc. is an online platform that specializes in fashion advice and retail for men. Founded in 2011 by Jamie Quint, the company operates from New York and provides an e-commerce solution that helps men discover and purchase clothing and accessories from various brands. By analyzing customer preferences, Lookcraft delivers tailored suggestions, enhancing the shopping experience. The platform promotes a selection of brands, including Nudie Jeans, J Shoes, and Taylor Stitch. Additionally, Lookcraft offers delivery and return services to facilitate customer satisfaction and ease of shopping.

KiwiCo

Seed Round in 2011
KiwiCo sparks creativity in kids and saves time for busy parents by providing all of the inspiration and materials necessary for hours of imaginative play and learning. With monthly deliveries of activities designed to help kids discover, explore, and create things in the world around them, KiwiCo brings hands-on fun right to the door. It was founded in 2011 and is headquartered in Mountian View, California.

ShareRails

Venture Round in 2011
ShareRails is a social commerce platform that provides retailers and brands with a cost-effective solution for personalized merchandising and social discovery. The platform connects online searches to offline retailers by transforming inventory data into rich digital content. This content is indexed by search engines, enhancing product discoverability and allowing local retailers to engage with a broader customer base. Through its innovative approach, ShareRails aims to bridge the gap between e-commerce and brick-and-mortar stores, facilitating referral traffic and driving customer engagement for retail businesses.

Retailigence

Series A in 2011
Retailigence Corporation operates a hyperlocal marketing platform designed to enhance in-store product sales by leveraging real-time inventory data from brick-and-mortar retailers. Founded in 2009 and based in Redwood City, California, the company offers a mobile advertising solution tailored for product brands and local retailers. Its key offerings include the adPOP Engine, which integrates inventory data into programmatic advertising for location-based user engagement, and a mobile application that displays local store-level product availability. Retailigence serves a diverse clientele that includes advertising solutions, application developers, agencies, and shopper marketers in the United States. The company has established a strategic partnership with Gimbal, Inc. Retailigence operates as a subsidiary of ShopAdvisor, Inc.

Dekko

Venture Round in 2011
Dekko Inc. is an augmented-reality startup based in San Francisco, California, founded in 2010. The company specializes in developing smartphone software that integrates digital content into the real world, enabling users to interact with their environment in innovative ways. Its portfolio includes an operating system designed for mobile developers to create 3-D applications for wearable devices. Dekko's approach reflects a shift towards a "Post-PC" world, where technology facilitates more natural interactions through multi-sensor devices and the Internet of Things. By moving away from traditional interfaces reliant on keyboards and mice, Dekko aims to enhance user experiences through touch and voice interactions, ultimately allowing for a more immersive engagement with entertainment and social networks.

Birchbox

Series A in 2011
Birchbox, Inc., founded in 2010 and based in New York, is a retail company that specializes in beauty, grooming, and lifestyle products. The company offers a wide range of items including makeup, skincare, hair products, fragrances, and lifestyle accessories for both women and men. Birchbox has redefined the shopping experience by providing a subscription service that delivers personalized samples monthly, allowing customers to discover and try new products tailored to their preferences. This service is complemented by an e-commerce platform featuring a variety of well-known and niche brands. Birchbox also engages its customers with educational content such as tips and tutorials, alongside a loyalty program to encourage ongoing purchases. The company operates not only in the United States but also has a presence in the United Kingdom, France, Spain, and Belgium.

ZOZI

Series B in 2011
ZOZI designs and develops a web-based bookings, payments, and customer management software for tour, activity, and event businesses. It offers introductory flight lessons, vineyard tours and wine tasting by horseback, diving for abalone, ice climbing frozen waterfalls, celebrity and athlete experiences, and various accessible adventures. The company also provides weekend getaways and vacation packages for customers. ZOZI was founded in 2007 and is based in San Francisco, California.

Chloe + Isabel

Seed Round in 2011
Chloe and Isabel, Inc manufactures and markets hand-crafted jewelry for women. It offers necklaces, earrings, bracelets, rings, charms and chains, hair products, pins, beauty and home products, bags, and accessories. The company sells its products through merchandisers in the United States, as well as online. Chloe and Isabel, Inc was incorporated in 2010 and is based in New York, New York.

StellaService

Seed Round in 2010
StellaService Inc. is a customer feedback and quality management platform designed for customer service teams. Founded in 2008 and headquartered in New York, the platform enables companies of various sizes, from startups to large public enterprises, to collect customer feedback, enhance agent engagement, and improve service performance. As of September 2020, StellaService operates as a subsidiary of Medallia, Inc., further expanding its capabilities in delivering valuable insights for service improvement.

Retailigence

Seed Round in 2010
Retailigence Corporation operates a hyperlocal marketing platform designed to enhance in-store product sales by leveraging real-time inventory data from brick-and-mortar retailers. Founded in 2009 and based in Redwood City, California, the company offers a mobile advertising solution tailored for product brands and local retailers. Its key offerings include the adPOP Engine, which integrates inventory data into programmatic advertising for location-based user engagement, and a mobile application that displays local store-level product availability. Retailigence serves a diverse clientele that includes advertising solutions, application developers, agencies, and shopper marketers in the United States. The company has established a strategic partnership with Gimbal, Inc. Retailigence operates as a subsidiary of ShopAdvisor, Inc.

Birchbox

Seed Round in 2010
Birchbox, Inc., founded in 2010 and based in New York, is a retail company that specializes in beauty, grooming, and lifestyle products. The company offers a wide range of items including makeup, skincare, hair products, fragrances, and lifestyle accessories for both women and men. Birchbox has redefined the shopping experience by providing a subscription service that delivers personalized samples monthly, allowing customers to discover and try new products tailored to their preferences. This service is complemented by an e-commerce platform featuring a variety of well-known and niche brands. Birchbox also engages its customers with educational content such as tips and tutorials, alongside a loyalty program to encourage ongoing purchases. The company operates not only in the United States but also has a presence in the United Kingdom, France, Spain, and Belgium.

ZOZI

Series A in 2010
ZOZI designs and develops a web-based bookings, payments, and customer management software for tour, activity, and event businesses. It offers introductory flight lessons, vineyard tours and wine tasting by horseback, diving for abalone, ice climbing frozen waterfalls, celebrity and athlete experiences, and various accessible adventures. The company also provides weekend getaways and vacation packages for customers. ZOZI was founded in 2007 and is based in San Francisco, California.

Events.com

Venture Round in 2010
Events.com, Inc. is an event management platform that provides an online registration system designed to assist event organizers in managing, marketing, and monetizing a wide range of events, from small fundraisers to large festivals and marathons. Founded in 2009 and based in La Jolla, California, the company offers a comprehensive suite of tools, including the Event Assistant app, which facilitates attendee check-in, provides on-site statistics, and allows for waiver signatures on the day of the event. Events.com effectively connects event organizers with participants, enhancing the overall experience for both parties and ensuring successful event execution.

Retailigence

Seed Round in 2010
Retailigence Corporation operates a hyperlocal marketing platform designed to enhance in-store product sales by leveraging real-time inventory data from brick-and-mortar retailers. Founded in 2009 and based in Redwood City, California, the company offers a mobile advertising solution tailored for product brands and local retailers. Its key offerings include the adPOP Engine, which integrates inventory data into programmatic advertising for location-based user engagement, and a mobile application that displays local store-level product availability. Retailigence serves a diverse clientele that includes advertising solutions, application developers, agencies, and shopper marketers in the United States. The company has established a strategic partnership with Gimbal, Inc. Retailigence operates as a subsidiary of ShopAdvisor, Inc.

GraphScience

Venture Round in 2010
GraphScience is a full-service social data and Facebook advertising platform for Fortune 500 brands and retailers. Built on top of the Facebook ads API, GraphScience delivers the highest impact branding and revenue for top retailers, CPGs, and brands. The company's technology platform manages and analyzes big data and generates advertising performance at scale. Led by a team of social media advertising and technology innovators, GraphScience is headquartered in San Francisco, CA and backed by leading investors.
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