Grace Beauty

Grace Beauty Capital, established in 2009 and headquartered in Edison, New Jersey, is an early-stage venture capital firm focused on the consumer and retail sectors. The company invests in digital brands, consumer technology startups, and retail software, typically taking minority stakes. Beyond investing, Grace Beauty operates a distribution and trade marketing business, accelerating the growth of beauty brands by expanding their reach to new customers and channels. They provide a range of services, including distribution, marketing, advertising, and retail strategy consulting, helping beauty product manufacturers enhance their product strategies and increase brand awareness.

Frank Fazzinga Jr.

Founder, Co-CEO and Chairman

62 past transactions

Bravo Sierra

Series A in 2020
Bravo Sierra is a performance wellness company that focuses on creating personal care and nutrition products specifically designed for military and civilian communities. Founded in 2018 by Benjamin Bernet and Justin Guilbert in New York, the company leverages insights from active-duty service members through direct collaboration and social manufacturing, ensuring its products meet the unique needs of those who serve. By involving members of the U.S. military, including Special Forces, in the product development process, Bravo Sierra aims to enhance physical and mental fitness for its users. Additionally, the company operates on a revenue share model, contributing 5% of all sales to the Morale Welfare and Recreation program, which supports quality of life initiatives for military personnel, their families, retirees, and veterans.

Bravo Sierra

Seed Round in 2019
Bravo Sierra is a performance wellness company that focuses on creating personal care and nutrition products specifically designed for military and civilian communities. Founded in 2018 by Benjamin Bernet and Justin Guilbert in New York, the company leverages insights from active-duty service members through direct collaboration and social manufacturing, ensuring its products meet the unique needs of those who serve. By involving members of the U.S. military, including Special Forces, in the product development process, Bravo Sierra aims to enhance physical and mental fitness for its users. Additionally, the company operates on a revenue share model, contributing 5% of all sales to the Morale Welfare and Recreation program, which supports quality of life initiatives for military personnel, their families, retirees, and veterans.

Voray

Venture Round in 2019
Voray is a professional networking community that focuses on fostering authentic relationships through small, curated networking dinners attended by around 15 participants. The company aims to create a more meaningful and lasting professional network by facilitating face-to-face interactions among its members. Through its web platform, Voray enables users to discover interesting events, propose new gatherings, and maintain ongoing communication with other members. By combining live events with a digital community, Voray enhances business development opportunities and allows participants to share insights and promote their brands effectively.

Rothy's

Series A in 2017
Rothy's, Inc. is a footwear company that specializes in manufacturing and distributing stylish and sustainable shoes for women and children, crafted from recycled plastic bottles and other recyclable materials. Founded in 2015 and headquartered in San Francisco, California, Rothy's offers a range of products including flats, loafers, sneakers, insoles, and shoe care kits. The company utilizes a proprietary 3D knitting process in its production, significantly reducing material waste and enhancing comfort and mobility. Committed to environmental sustainability, Rothy's has repurposed over 60 million water bottles since its inception and has expanded its product line to include bags made from recycled marine plastics. With a focus on innovation and responsible production, Rothy's operates its own production workshop and maintains a retail presence in San Francisco. The company has garnered a substantial customer base, approaching two million individuals worldwide.

Eloquii

Series C in 2017
Eloquii Design, Inc. specializes in designing and selling fashion apparel for women, particularly in plus sizes ranging from 14 to 28. Founded in 2012, the company offers a wide array of products, including dresses, tops, pants, skirts, and accessories such as shoes and jewelry. Eloquii operates primarily through its online platform, providing trendy and fast-fashion options to customers in the United States, Canada, the United Kingdom, and Australia. In addition to its e-commerce presence, the company has a physical store located in Atlanta, Georgia. With headquarters in both New York and Columbus, Ohio, Eloquii aims to deliver contemporary styles while also engaging customers with unique content through its blog and curated catalog. As of late 2018, Eloquii operates as a subsidiary of Walmart Inc.

Primary

Series B in 2017
Primary makes clothes for kids and builds a better experience for busy parents to shop for them. It aims to be the most inclusive kid's clothing brand, offering high-quality essentials at affordable prices. Rather than chasing the trend, Primary offers thoughtfully designed clothing without logos, slogans, or sequins. They take a gender-neutral approach, with a broad range of colors available for babies and kids 0-12, without prescribing what is for girls or boys. It was founded in 2015 and is headquartered in New York, New York.

Pixlee TurnTo

Series A in 2017
Pixlee TurnTo is a marketing software company that focuses on enhancing brand promotion through the voice of customers. Formed from the merger of Pixlee and TurnTo in early 2021, the company offers a platform that integrates user-generated content (UGC), influencer marketing, and text-based customer content such as ratings and reviews. This approach allows marketers and e-commerce executives to create authentic customer-driven marketing strategies without necessitating additional technical resources. By placing customers at the core of marketing efforts, Pixlee TurnTo aims to boost revenue, brand loyalty, and consumer engagement. The company is headquartered in San Francisco and has additional offices in New York and Toronto.

Rothy's

Seed Round in 2016
Rothy's, Inc. is a footwear company that specializes in manufacturing and distributing stylish and sustainable shoes for women and children, crafted from recycled plastic bottles and other recyclable materials. Founded in 2015 and headquartered in San Francisco, California, Rothy's offers a range of products including flats, loafers, sneakers, insoles, and shoe care kits. The company utilizes a proprietary 3D knitting process in its production, significantly reducing material waste and enhancing comfort and mobility. Committed to environmental sustainability, Rothy's has repurposed over 60 million water bottles since its inception and has expanded its product line to include bags made from recycled marine plastics. With a focus on innovation and responsible production, Rothy's operates its own production workshop and maintains a retail presence in San Francisco. The company has garnered a substantial customer base, approaching two million individuals worldwide.

Parachute Home

Series A in 2016
Parachute Home Inc. is a company based in Santa Monica, California, specializing in the design and manufacture of modern bedding and bath essentials. The product line includes sheet sets, duvet covers, pillow cases, shams, top sheets, and fabric swatches. Parachute Home focuses on creating comfortable home environments by offering high-quality items that are designed in Venice Beach and responsibly produced by skilled artisans. The company primarily sells its products online, catering to customers seeking stylish and functional home goods.

Vengo

Series A in 2016
Vengo is a software and media company that specializes in interactive digital vending machines designed to enhance consumer engagement and collect data at the point of purchase. Founded in 2012 and headquartered in Long Island City, New York, Vengo's innovative machines utilize an interactive software platform and touchscreen technology to gamify the shopping experience, allowing brands to effectively promote their products. The company has established partnerships with major brands such as Mondelez, Snapple, and Verizon, and its vending kiosks are noted for their slim profile and ability to manage networks remotely. Vengo's business model demonstrates attractive unit economics with an expected six-month payback period on new units.

Birchbox

Series C in 2016
Birchbox, Inc. is a retail company specializing in beauty, grooming, and lifestyle products. Founded in 2010 and headquartered in New York, it provides a diverse range of items, including skincare, makeup, hair care, fragrances, and personal grooming tools for both women and men. Birchbox operates through a subscription model, delivering personalized samples to customers each month while also offering a robust e-commerce platform for purchasing full-sized products. The company partners with various brands, from well-known favorites to emerging niche labels, utilizing a proprietary algorithm to tailor product selections based on individual customer profiles. Birchbox enhances the shopping experience by providing educational content, including tips and tutorials, alongside a loyalty program to encourage customer engagement. In addition to its physical locations in New York and Washington, D.C., Birchbox has expanded its operations internationally, reaching customers in the United Kingdom, France, Spain, and Belgium.

MM.LaFleur

Series A in 2016
MM.LaFleur is a U.S.-based online retail platform established in 2011 by Narie Foster, Miyako Nakamura, and Sarah LaFleur. The company specializes in offering professional clothing for women, including classic shift dresses, pencil skirts, and blouses in muted colors. Its e-commerce website features a diverse selection of branded apparel, jewelry, gift cards, and accessories. Additionally, MM.LaFleur provides a unique service that allows customers to order customized bento boxes, which include four to six wardrobe staples such as dresses, separates, and accessories, catering to women seeking stylish and functional options for their professional attire.

Primary

Series A in 2016
Primary makes clothes for kids and builds a better experience for busy parents to shop for them. It aims to be the most inclusive kid's clothing brand, offering high-quality essentials at affordable prices. Rather than chasing the trend, Primary offers thoughtfully designed clothing without logos, slogans, or sequins. They take a gender-neutral approach, with a broad range of colors available for babies and kids 0-12, without prescribing what is for girls or boys. It was founded in 2015 and is headquartered in New York, New York.

Parachute Home

Series A in 2016
Parachute Home Inc. is a company based in Santa Monica, California, specializing in the design and manufacture of modern bedding and bath essentials. The product line includes sheet sets, duvet covers, pillow cases, shams, top sheets, and fabric swatches. Parachute Home focuses on creating comfortable home environments by offering high-quality items that are designed in Venice Beach and responsibly produced by skilled artisans. The company primarily sells its products online, catering to customers seeking stylish and functional home goods.

Eloquii

Series B in 2016
Eloquii Design, Inc. specializes in designing and selling fashion apparel for women, particularly in plus sizes ranging from 14 to 28. Founded in 2012, the company offers a wide array of products, including dresses, tops, pants, skirts, and accessories such as shoes and jewelry. Eloquii operates primarily through its online platform, providing trendy and fast-fashion options to customers in the United States, Canada, the United Kingdom, and Australia. In addition to its e-commerce presence, the company has a physical store located in Atlanta, Georgia. With headquarters in both New York and Columbus, Ohio, Eloquii aims to deliver contemporary styles while also engaging customers with unique content through its blog and curated catalog. As of late 2018, Eloquii operates as a subsidiary of Walmart Inc.

sourceeasy

Seed Round in 2016
Sourceeasy is building a global framework to power apparel manufacturing and distribution. That framework consists of: - digitizing styles and its components to a mix-and-match array. - powering volume to create predictable vendor and factory behavior. - building a SaaS platform to automate manufacturing and distribution of apparel. The Sourceeasy platform indexes every style of clothing we make the first time and puts it on "Speed Dial" to vendors, turning garment production into a simple mouse click. We turn small batch, quick turn manufacturing into a predictable, repeatable, scalable process for Brands and Retailers in the $300B Fast Fashion Industry. Sourceasy was launched by Pranay Srinivasan, and Chirag Chamoli, in March 2013 and is operated from San Francisco, New York, Los Angeles, Shanghai, Hyderabad and Ho Chi Minh City.

PinRose

Seed Round in 2015
PinRose is a manufacturer of luxury perfumes that specializes in creating toxin-free fragrances. The company utilizes synesthesia to enhance the buying experience, helping customers identify scents that best suit their preferences. By focusing on accessible luxury, PinRose aims to offer a unique and personalized approach to fragrance shopping, characterized by its distinctive blend of quirky elegance. The brand emphasizes the creation of scented treasures that resonate with individual customers, allowing them to explore a variety of options tailored to their tastes.

Supergoop

Series A in 2015
Supergoop, LLC is a skincare brand dedicated to sun protection, specializing in a diverse range of products designed to safeguard against ultraviolet (UV) rays. Founded in 2007 and headquartered in San Antonio, Texas, the company offers a variety of items, including sunscreen mousse, serums, CC creams, mineral setting powders, anti-aging eye creams, and lip balms for the face. For the body, it provides products such as hand creams, mineral sunscreen mists, and body butters. The brand also caters to children with specialized lip balms and sunscreens. In addition to its extensive line of mineral products, Supergoop also creates offerings tailored for travelers. The company distributes its products through online platforms and retail stores, making them accessible to a wide audience.

Glamsquad

Series B in 2015
Glamsquad, Inc., also known as GLAM Group, is a New York-based company that specializes in providing on-demand beauty services. Founded in 2013, Glamsquad offers a range of services including hair styling, makeup application, and nail care, catering to clients in major cities such as New York City, Los Angeles, Miami, Washington, D.C., Boston, and the San Francisco Bay Area. The company employs a network of trained and vetted beauty professionals who deliver personalized experiences for various occasions, including home appointments, parties, and weddings. Glamsquad leverages technology to facilitate easy booking through its app and website, ensuring clients can select services, schedule appointments, and enjoy the convenience of professional beauty care at home. In addition to services, Glamsquad has introduced its own line of hair and makeup products, designed to complement their offerings and meet client needs.

MM.LaFleur

Seed Round in 2015
MM.LaFleur is a U.S.-based online retail platform established in 2011 by Narie Foster, Miyako Nakamura, and Sarah LaFleur. The company specializes in offering professional clothing for women, including classic shift dresses, pencil skirts, and blouses in muted colors. Its e-commerce website features a diverse selection of branded apparel, jewelry, gift cards, and accessories. Additionally, MM.LaFleur provides a unique service that allows customers to order customized bento boxes, which include four to six wardrobe staples such as dresses, separates, and accessories, catering to women seeking stylish and functional options for their professional attire.

Perch

Seed Round in 2015
Perch Interactive Inc specializes in providing interactive technology solutions that enhance retail environments by linking physical products with digital content. The company employs advanced computer vision and IoT technologies to create an engaging shopping experience, allowing retailers to offer dynamic digital marketing linked to the products customers are interacting with in-store. Perch's platform delivers real-time analytics on shopper behavior and enables features such as A/B testing of marketing campaigns, ensuring that retailers can optimize their strategies effectively. The firm serves a diverse range of sectors, including fashion, health and beauty, and food and beverage, and has established partnerships with notable brands. Founded in 2012 and headquartered in New York, Perch has experienced significant growth and received various accolades for its innovative approach to retail marketing.

KiwiCo

Venture Round in 2015
KiwiCo, Inc. is a company that specializes in manufacturing and delivering hands-on activity boxes designed for children. Founded in 2011 and headquartered in Mountain View, California, KiwiCo provides monthly subscription services that include science activities and arts and crafts projects aimed at fostering creativity and problem-solving skills in children. The company's offerings are intended to be both educational and entertaining, allowing kids to explore and create while providing parents with a convenient solution for engaging their children in imaginative play. KiwiCo also plans to launch an online store to complement its subscription service, which has evolved from its original name, Kiwi Crate Inc., in 2017.

Ringly

Series A in 2015
Ringly designs and manufactures jewelry and accessories that integrate wearable technology, allowing users to receive notifications from their phones. Founded in 2013 and based in New York, the company focuses on creating fashionable pieces that blend seamlessly with daily life. Ringly's products are crafted with precious and semi-precious stones, offering a stylish way to stay connected to messages and calls. The company began shipping its first product in 2015 and has since established itself as a leader in the wearable technology industry, controlling all aspects of the business from design to manufacturing.

Trendalytics Innovation Labs

Seed Round in 2015
Trendalytics Innovation Labs Inc. is a New York-based company that specializes in developing an advanced analytics platform designed to assist retailers in making informed, profitable decisions. Founded in 2010, the company utilizes proprietary machine learning and image recognition technologies to provide insights into consumer demand and market dynamics. By aggregating and interpreting predictive data from various sources, including social media, online searches, and consumer shopping behavior, Trendalytics delivers actionable intelligence that enables retailers to anticipate trends and optimize their merchandise assortments. The platform classifies and analyzes millions of data points to identify inflection points in market supply and consumer interest, ultimately facilitating forward-looking decision-making for its clients.

Harry's

Series B in 2014
Harry's Inc., established in 2012 and headquartered in New York, specializes in manufacturing and selling men's grooming products. The company produces a range of shaving items including razors, creams, kits, and face care products. Harry's operates an online platform where consumers can purchase these products individually or via a subscription service for convenient access to their grooming essentials.

MM.LaFleur

Venture Round in 2014
MM.LaFleur is a U.S.-based online retail platform established in 2011 by Narie Foster, Miyako Nakamura, and Sarah LaFleur. The company specializes in offering professional clothing for women, including classic shift dresses, pencil skirts, and blouses in muted colors. Its e-commerce website features a diverse selection of branded apparel, jewelry, gift cards, and accessories. Additionally, MM.LaFleur provides a unique service that allows customers to order customized bento boxes, which include four to six wardrobe staples such as dresses, separates, and accessories, catering to women seeking stylish and functional options for their professional attire.

PinRose

Seed Round in 2014
PinRose is a manufacturer of luxury perfumes that specializes in creating toxin-free fragrances. The company utilizes synesthesia to enhance the buying experience, helping customers identify scents that best suit their preferences. By focusing on accessible luxury, PinRose aims to offer a unique and personalized approach to fragrance shopping, characterized by its distinctive blend of quirky elegance. The brand emphasizes the creation of scented treasures that resonate with individual customers, allowing them to explore a variety of options tailored to their tastes.

Birchbox

Series B in 2014
Birchbox, Inc. is a retail company specializing in beauty, grooming, and lifestyle products. Founded in 2010 and headquartered in New York, it provides a diverse range of items, including skincare, makeup, hair care, fragrances, and personal grooming tools for both women and men. Birchbox operates through a subscription model, delivering personalized samples to customers each month while also offering a robust e-commerce platform for purchasing full-sized products. The company partners with various brands, from well-known favorites to emerging niche labels, utilizing a proprietary algorithm to tailor product selections based on individual customer profiles. Birchbox enhances the shopping experience by providing educational content, including tips and tutorials, alongside a loyalty program to encourage customer engagement. In addition to its physical locations in New York and Washington, D.C., Birchbox has expanded its operations internationally, reaching customers in the United Kingdom, France, Spain, and Belgium.

Harry's

Venture Round in 2014
Harry's Inc., established in 2012 and headquartered in New York, specializes in manufacturing and selling men's grooming products. The company produces a range of shaving items including razors, creams, kits, and face care products. Harry's operates an online platform where consumers can purchase these products individually or via a subscription service for convenient access to their grooming essentials.

Trendalytics Innovation Labs

Venture Round in 2014
Trendalytics Innovation Labs Inc. is a New York-based company that specializes in developing an advanced analytics platform designed to assist retailers in making informed, profitable decisions. Founded in 2010, the company utilizes proprietary machine learning and image recognition technologies to provide insights into consumer demand and market dynamics. By aggregating and interpreting predictive data from various sources, including social media, online searches, and consumer shopping behavior, Trendalytics delivers actionable intelligence that enables retailers to anticipate trends and optimize their merchandise assortments. The platform classifies and analyzes millions of data points to identify inflection points in market supply and consumer interest, ultimately facilitating forward-looking decision-making for its clients.

CaaStle

Venture Round in 2014
CaaStle is a pioneer in the "Clothing as a Service" (CaaS) model, providing a subscription rental platform that allows retailers to offer a new way for consumers to access apparel. The company delivers a comprehensive, cloud-based service that includes technology, reverse logistics, and operational support, enabling retail brands to foster a relationship-oriented experience with their customers. By facilitating a shift from traditional ownership to a shared economy model, CaaStle helps retailers attract new customers, re-engage lapsed ones, and build brand loyalty. This innovative approach allows brands to achieve higher returns on inventory and enhance their revenue and profitability.

Events.com

Venture Round in 2014
Events.com, Inc. is an event management platform that facilitates the organization, marketing, and monetization of a diverse range of events, from small fundraisers to large festivals and marathons. Founded in 2009 and based in La Jolla, California, the company provides an online registration system that connects event organizers with attendees, streamlining the event management process. Its comprehensive suite of tools includes features for creating event registration pages, managing sponsorship sales, and analyzing performance through digestible reports. The Event Assistant app enhances the event day experience by offering functionalities such as attendee check-in and on-site statistics. By simplifying each stage of event planning, Events.com enables organizers to execute their visions more efficiently while enhancing access to both virtual and in-person experiences for attendees.

ShareRails

Venture Round in 2013
ShareRails is a social commerce platform that provides retailers and brands with cost-effective solutions for personalized merchandising and social discovery. The company specializes in transforming local retailers' inventory data into rich digital content that can be indexed by search engines like Google. This process enhances product visibility and allows offline retailers to engage more effectively with potential customers. By facilitating connections between online searches and local inventory, ShareRails helps retailers expand their customer base and drive referral traffic, making it easier for consumers to discover and purchase products.

PinRose

Venture Round in 2013
PinRose is a manufacturer of luxury perfumes that specializes in creating toxin-free fragrances. The company utilizes synesthesia to enhance the buying experience, helping customers identify scents that best suit their preferences. By focusing on accessible luxury, PinRose aims to offer a unique and personalized approach to fragrance shopping, characterized by its distinctive blend of quirky elegance. The brand emphasizes the creation of scented treasures that resonate with individual customers, allowing them to explore a variety of options tailored to their tastes.

KITE Scouting

Angel Round in 2013
KITE Scouting is a company that offers a platform designed to facilitate engagement between agencies, brands, media companies, and startups. Established in 2013 and based in San Francisco, KITE Scouting provides tools for enterprises to identify, evaluate, and select potential partners, as well as for startups to connect with influential investors and industry leaders. The company's services include crowdsourcing, digital marketing, and social media solutions, which help Global 5000 companies enhance their capabilities in locating potential partners, investments, or acquisition targets. KITE Scouting's clientele features notable organizations such as Comcast NBCUniversal, EY, Estee Lauder Companies, Gilead, Mars, and Visa, highlighting its role in bridging the gap between established firms and emerging companies.

Harry's

Series A in 2013
Harry's Inc., established in 2012 and headquartered in New York, specializes in manufacturing and selling men's grooming products. The company produces a range of shaving items including razors, creams, kits, and face care products. Harry's operates an online platform where consumers can purchase these products individually or via a subscription service for convenient access to their grooming essentials.

Dekko

Venture Round in 2013
Dekko Inc. is an augmented-reality startup based in San Francisco, California, founded in 2010. The company specializes in developing smartphone software that integrates digital content with the real world, allowing users to interact with 3-D applications through wearable devices. Dekko's innovative approach aims to redefine how technology is experienced by fostering direct touch and voice interactions, moving away from traditional interfaces reliant on keyboards and mice. By leveraging multi-sensor devices and the Internet of Things, Dekko's operating system supports mobile developers in creating engaging applications that enhance personal interactions and access to online social networks. The company envisions a future where digital experiences are seamlessly interwoven with daily life, bridging the gap between the virtual and physical realms.

Warby Parker

Series B in 2013
Warby Parker is a lifestyle brand specializing in the design and sale of vintage-inspired eyewear, including prescription glasses and sunglasses. The company operates as a socially conscious business, aiming to provide affordable eyewear to those in need. For every pair of glasses sold, Warby Parker donates a pair to a person in need through partnerships with non-profit organizations. The company generates revenue through the sales of its eyewear products, optical services, and accessories, primarily via its stores, website, and mobile apps.

Peloton

Series A in 2012
Peloton is an innovative company in the fitness industry, established in 2012 and headquartered in New York. It operates an interactive fitness platform, offering a unique blend of high-quality hardware, engaging software, and diverse content. Peloton's primary offerings include connected fitness products, such as stationary bikes and treadmills, along with related accessories. The company generates significant revenue from its subscription services, which provide access to live and on-demand fitness classes led by elite instructors. These classes are enhanced by performance tracking metrics and a real-time leaderboard, fostering a socially connected and motivating workout environment. Peloton sells its products online and through a growing number of showrooms across the United States, primarily catering to a North American audience while also expanding into international markets.

DoubleDutch

Series B in 2012
DoubleDutch, Inc. is a provider of event management software aimed at enhancing live event experiences for organizers worldwide. Founded in 2010 and headquartered in McLean, Virginia, the company offers a live engagement platform that includes applications, integrations, and performance metrics, allowing event organizers to digitize experiences and optimize engagement. Its solutions encompass online event registration, enabling users to create custom registration pages, manage pre-event activities, and collect attendee data and payments. DoubleDutch serves a diverse clientele, including brands and associations, for various types of events such as corporate meetings, tradeshows, expos, and conferences. The company also operates locations in major cities across the United States, Canada, Europe, and Asia, and is a subsidiary of Cvent, Inc. as of June 2019.

Events.com

Series B in 2012
Events.com, Inc. is an event management platform that facilitates the organization, marketing, and monetization of a diverse range of events, from small fundraisers to large festivals and marathons. Founded in 2009 and based in La Jolla, California, the company provides an online registration system that connects event organizers with attendees, streamlining the event management process. Its comprehensive suite of tools includes features for creating event registration pages, managing sponsorship sales, and analyzing performance through digestible reports. The Event Assistant app enhances the event day experience by offering functionalities such as attendee check-in and on-site statistics. By simplifying each stage of event planning, Events.com enables organizers to execute their visions more efficiently while enhancing access to both virtual and in-person experiences for attendees.

Dekko

Seed Round in 2012
Dekko Inc. is an augmented-reality startup based in San Francisco, California, founded in 2010. The company specializes in developing smartphone software that integrates digital content with the real world, allowing users to interact with 3-D applications through wearable devices. Dekko's innovative approach aims to redefine how technology is experienced by fostering direct touch and voice interactions, moving away from traditional interfaces reliant on keyboards and mice. By leveraging multi-sensor devices and the Internet of Things, Dekko's operating system supports mobile developers in creating engaging applications that enhance personal interactions and access to online social networks. The company envisions a future where digital experiences are seamlessly interwoven with daily life, bridging the gap between the virtual and physical realms.

Harry's

Seed Round in 2012
Harry's Inc., established in 2012 and headquartered in New York, specializes in manufacturing and selling men's grooming products. The company produces a range of shaving items including razors, creams, kits, and face care products. Harry's operates an online platform where consumers can purchase these products individually or via a subscription service for convenient access to their grooming essentials.

DoubleDutch

Series A in 2012
DoubleDutch, Inc. is a provider of event management software aimed at enhancing live event experiences for organizers worldwide. Founded in 2010 and headquartered in McLean, Virginia, the company offers a live engagement platform that includes applications, integrations, and performance metrics, allowing event organizers to digitize experiences and optimize engagement. Its solutions encompass online event registration, enabling users to create custom registration pages, manage pre-event activities, and collect attendee data and payments. DoubleDutch serves a diverse clientele, including brands and associations, for various types of events such as corporate meetings, tradeshows, expos, and conferences. The company also operates locations in major cities across the United States, Canada, Europe, and Asia, and is a subsidiary of Cvent, Inc. as of June 2019.

Lookcraft

Venture Round in 2012
Lookcraft Inc. is an online platform that specializes in providing fashion advice and e-commerce solutions for men. Founded in 2011 by Jamie Quint, the company is based in New York and offers a curated selection of apparel and accessories from various brands, including Nudie Jeans, J Shoes, and Taylor Stitch. Lookcraft utilizes customer preference analysis to deliver personalized clothing recommendations, enhancing the shopping experience for its users. In addition to fashion advice, the company also provides delivery and return services to facilitate customer satisfaction.

KiwiCo

Series A in 2012
KiwiCo, Inc. is a company that specializes in manufacturing and delivering hands-on activity boxes designed for children. Founded in 2011 and headquartered in Mountain View, California, KiwiCo provides monthly subscription services that include science activities and arts and crafts projects aimed at fostering creativity and problem-solving skills in children. The company's offerings are intended to be both educational and entertaining, allowing kids to explore and create while providing parents with a convenient solution for engaging their children in imaginative play. KiwiCo also plans to launch an online store to complement its subscription service, which has evolved from its original name, Kiwi Crate Inc., in 2017.

KiwiCo

Seed Round in 2011
KiwiCo, Inc. is a company that specializes in manufacturing and delivering hands-on activity boxes designed for children. Founded in 2011 and headquartered in Mountain View, California, KiwiCo provides monthly subscription services that include science activities and arts and crafts projects aimed at fostering creativity and problem-solving skills in children. The company's offerings are intended to be both educational and entertaining, allowing kids to explore and create while providing parents with a convenient solution for engaging their children in imaginative play. KiwiCo also plans to launch an online store to complement its subscription service, which has evolved from its original name, Kiwi Crate Inc., in 2017.

ShareRails

Venture Round in 2011
ShareRails is a social commerce platform that provides retailers and brands with cost-effective solutions for personalized merchandising and social discovery. The company specializes in transforming local retailers' inventory data into rich digital content that can be indexed by search engines like Google. This process enhances product visibility and allows offline retailers to engage more effectively with potential customers. By facilitating connections between online searches and local inventory, ShareRails helps retailers expand their customer base and drive referral traffic, making it easier for consumers to discover and purchase products.

Retailigence

Series A in 2011
Retailigence Corporation is a technology company that specializes in an online-to-offline marketing platform aimed at enhancing in-store product sales. Founded in 2009 and based in Redwood City, California, Retailigence offers a software-as-a-service (SaaS) solution that employs machine learning to optimize various retail functions, including store clustering, assortment optimization, in-store monitoring, and customer segmentation. The company's adPOP Engine provides a robust application programming interface that integrates data into programmatic advertising, facilitating location-based user experiences across mobile and digital platforms. Additionally, Retailigence delivers a mobile application that displays local store-level product availability and acts as a central data distribution point for retailers, brands, and marketing solutions. The company serves a diverse clientele, including advertising solutions providers, application developers, and brick-and-mortar retailers. Retailigence operates as a subsidiary of ShopAdvisor, Inc., and has formed a strategic partnership with Gimbal, Inc.

Birchbox

Series A in 2011
Birchbox, Inc. is a retail company specializing in beauty, grooming, and lifestyle products. Founded in 2010 and headquartered in New York, it provides a diverse range of items, including skincare, makeup, hair care, fragrances, and personal grooming tools for both women and men. Birchbox operates through a subscription model, delivering personalized samples to customers each month while also offering a robust e-commerce platform for purchasing full-sized products. The company partners with various brands, from well-known favorites to emerging niche labels, utilizing a proprietary algorithm to tailor product selections based on individual customer profiles. Birchbox enhances the shopping experience by providing educational content, including tips and tutorials, alongside a loyalty program to encourage customer engagement. In addition to its physical locations in New York and Washington, D.C., Birchbox has expanded its operations internationally, reaching customers in the United Kingdom, France, Spain, and Belgium.

Dekko

Venture Round in 2011
Dekko Inc. is an augmented-reality startup based in San Francisco, California, founded in 2010. The company specializes in developing smartphone software that integrates digital content with the real world, allowing users to interact with 3-D applications through wearable devices. Dekko's innovative approach aims to redefine how technology is experienced by fostering direct touch and voice interactions, moving away from traditional interfaces reliant on keyboards and mice. By leveraging multi-sensor devices and the Internet of Things, Dekko's operating system supports mobile developers in creating engaging applications that enhance personal interactions and access to online social networks. The company envisions a future where digital experiences are seamlessly interwoven with daily life, bridging the gap between the virtual and physical realms.

GraphScience

Seed Round in 2011
GraphScience, Inc. is a social data company based in San Francisco, California, specializing in a social advertising platform designed for Facebook. The company provides a comprehensive suite of services that includes advertising optimization, digital strategy development, and campaign execution for advertisers and retailers. By leveraging the Facebook ads API, GraphScience focuses on enhancing brand awareness and driving return on investment for its clients, which primarily consist of Fortune 500 brands and e-commerce companies. The platform is built to manage and analyze large datasets, delivering scalable advertising performance and actionable insights. Established in 2008, GraphScience operates as a subsidiary of Centro, Inc. as of 2015 and is led by a team of experts in social media advertising and technology.

DoubleDutch

Seed Round in 2011
DoubleDutch, Inc. is a provider of event management software aimed at enhancing live event experiences for organizers worldwide. Founded in 2010 and headquartered in McLean, Virginia, the company offers a live engagement platform that includes applications, integrations, and performance metrics, allowing event organizers to digitize experiences and optimize engagement. Its solutions encompass online event registration, enabling users to create custom registration pages, manage pre-event activities, and collect attendee data and payments. DoubleDutch serves a diverse clientele, including brands and associations, for various types of events such as corporate meetings, tradeshows, expos, and conferences. The company also operates locations in major cities across the United States, Canada, Europe, and Asia, and is a subsidiary of Cvent, Inc. as of June 2019.

ZOZI

Series B in 2011
ZOZI designs and develops a web-based bookings, payments, and customer management software for tour, activity, and event businesses. It offers introductory flight lessons, vineyard tours and wine tasting by horseback, diving for abalone, ice climbing frozen waterfalls, celebrity and athlete experiences, and various accessible adventures. The company also provides weekend getaways and vacation packages for customers. ZOZI was founded in 2007 and is based in San Francisco, California.

Chloe + Isabel

Seed Round in 2011
Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity in the direct sales model.

Medallia Agent Connect

Seed Round in 2010
Medallia Agent Connect is a company specializing in customer feedback solutions tailored for customer service environments. It offers two primary products: Stella Connect and Stella Pulse. Stella Connect is designed to gather feedback directly from customers regarding their interactions with service agents, enabling organizations to enhance agent engagement and improve service performance. Stella Pulse, previously known as Stella Metrics, functions as a "mystery shopping" service that evaluates customer service performance across various companies and licenses the resulting data to online merchants and aggregators. Through these offerings, Medallia Agent Connect aims to help businesses improve their customer service quality and drive better customer experiences.

Retailigence

Seed Round in 2010
Retailigence Corporation is a technology company that specializes in an online-to-offline marketing platform aimed at enhancing in-store product sales. Founded in 2009 and based in Redwood City, California, Retailigence offers a software-as-a-service (SaaS) solution that employs machine learning to optimize various retail functions, including store clustering, assortment optimization, in-store monitoring, and customer segmentation. The company's adPOP Engine provides a robust application programming interface that integrates data into programmatic advertising, facilitating location-based user experiences across mobile and digital platforms. Additionally, Retailigence delivers a mobile application that displays local store-level product availability and acts as a central data distribution point for retailers, brands, and marketing solutions. The company serves a diverse clientele, including advertising solutions providers, application developers, and brick-and-mortar retailers. Retailigence operates as a subsidiary of ShopAdvisor, Inc., and has formed a strategic partnership with Gimbal, Inc.

Birchbox

Seed Round in 2010
Birchbox, Inc. is a retail company specializing in beauty, grooming, and lifestyle products. Founded in 2010 and headquartered in New York, it provides a diverse range of items, including skincare, makeup, hair care, fragrances, and personal grooming tools for both women and men. Birchbox operates through a subscription model, delivering personalized samples to customers each month while also offering a robust e-commerce platform for purchasing full-sized products. The company partners with various brands, from well-known favorites to emerging niche labels, utilizing a proprietary algorithm to tailor product selections based on individual customer profiles. Birchbox enhances the shopping experience by providing educational content, including tips and tutorials, alongside a loyalty program to encourage customer engagement. In addition to its physical locations in New York and Washington, D.C., Birchbox has expanded its operations internationally, reaching customers in the United Kingdom, France, Spain, and Belgium.

ZOZI

Series A in 2010
ZOZI designs and develops a web-based bookings, payments, and customer management software for tour, activity, and event businesses. It offers introductory flight lessons, vineyard tours and wine tasting by horseback, diving for abalone, ice climbing frozen waterfalls, celebrity and athlete experiences, and various accessible adventures. The company also provides weekend getaways and vacation packages for customers. ZOZI was founded in 2007 and is based in San Francisco, California.

GraphScience

Venture Round in 2010
GraphScience, Inc. is a social data company based in San Francisco, California, specializing in a social advertising platform designed for Facebook. The company provides a comprehensive suite of services that includes advertising optimization, digital strategy development, and campaign execution for advertisers and retailers. By leveraging the Facebook ads API, GraphScience focuses on enhancing brand awareness and driving return on investment for its clients, which primarily consist of Fortune 500 brands and e-commerce companies. The platform is built to manage and analyze large datasets, delivering scalable advertising performance and actionable insights. Established in 2008, GraphScience operates as a subsidiary of Centro, Inc. as of 2015 and is led by a team of experts in social media advertising and technology.

Retailigence

Seed Round in 2010
Retailigence Corporation is a technology company that specializes in an online-to-offline marketing platform aimed at enhancing in-store product sales. Founded in 2009 and based in Redwood City, California, Retailigence offers a software-as-a-service (SaaS) solution that employs machine learning to optimize various retail functions, including store clustering, assortment optimization, in-store monitoring, and customer segmentation. The company's adPOP Engine provides a robust application programming interface that integrates data into programmatic advertising, facilitating location-based user experiences across mobile and digital platforms. Additionally, Retailigence delivers a mobile application that displays local store-level product availability and acts as a central data distribution point for retailers, brands, and marketing solutions. The company serves a diverse clientele, including advertising solutions providers, application developers, and brick-and-mortar retailers. Retailigence operates as a subsidiary of ShopAdvisor, Inc., and has formed a strategic partnership with Gimbal, Inc.

Events.com

Venture Round in 2010
Events.com, Inc. is an event management platform that facilitates the organization, marketing, and monetization of a diverse range of events, from small fundraisers to large festivals and marathons. Founded in 2009 and based in La Jolla, California, the company provides an online registration system that connects event organizers with attendees, streamlining the event management process. Its comprehensive suite of tools includes features for creating event registration pages, managing sponsorship sales, and analyzing performance through digestible reports. The Event Assistant app enhances the event day experience by offering functionalities such as attendee check-in and on-site statistics. By simplifying each stage of event planning, Events.com enables organizers to execute their visions more efficiently while enhancing access to both virtual and in-person experiences for attendees.
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