Grace Beauty

Grace Beauty Capital is a venture capital firm based in Edison, New Jersey, founded in 2009. The firm specializes in investing in consumer products and services, particularly within the beauty and retail sectors. It focuses on early-stage digital brands and technology startups, offering support through deep industry knowledge, operational expertise, and extensive networks. In addition to its investment activities, Grace Beauty also operates a distribution and trade marketing firm that aims to accelerate the growth of beauty brands by enhancing their market reach. The company provides essential services such as marketing, advertising, and retail strategy development to help beauty product manufacturers effectively promote their offerings and connect with consumers. Through these efforts, Grace Beauty Capital seeks to transform the product strategies of its partners and elevate their profiles in the competitive beauty market.

Frank Fazzinga III

Co-CEO and President

Frank A. Fazzinga

Managing Partner

70 past transactions

Bravo Sierra

Series A in 2020
Bravo Sierra is a pioneering company focused on performance wellness, specifically tailored for the military community while also benefiting civilian users. It collaborates closely with a community of 1,000 active-duty service members to develop personal care and nutrition products that address the unique needs of those who serve. The company's offerings are designed to support active lifestyles and incorporate innovative technologies that are clean, vegan, and cruelty-free. Bravo Sierra's approach includes testing products with elite military units, ensuring that they meet the highest standards of performance. Additionally, the company operates a revenue share model, contributing 5% of all sales to the Morale Welfare and Recreation program, which supports quality of life initiatives for U.S. Armed Forces members, their families, retirees, and veterans.

Bravo Sierra

Seed Round in 2019
Bravo Sierra is a pioneering company focused on performance wellness, specifically tailored for the military community while also benefiting civilian users. It collaborates closely with a community of 1,000 active-duty service members to develop personal care and nutrition products that address the unique needs of those who serve. The company's offerings are designed to support active lifestyles and incorporate innovative technologies that are clean, vegan, and cruelty-free. Bravo Sierra's approach includes testing products with elite military units, ensuring that they meet the highest standards of performance. Additionally, the company operates a revenue share model, contributing 5% of all sales to the Morale Welfare and Recreation program, which supports quality of life initiatives for U.S. Armed Forces members, their families, retirees, and veterans.

Voray

Venture Round in 2019
Voray is a community platform designed to facilitate authentic professional networking through small, curated networking dinners. These gatherings, typically involving around 15 participants, aim to foster meaningful relationships and long-term value among members. By providing a web platform, Voray allows participants to discover events, suggest new gatherings, and maintain ongoing communication with one another. The initiative emphasizes the importance of personal connections, enabling professionals to build a network based on genuine interactions rather than superficial contacts. Through this approach, Voray seeks to enhance business development opportunities and facilitate the sharing of intelligence among its members.

Rothy's

Series A in 2017
Rothy's, Inc. manufactures and distributes women and kids’ shoes made out of recycled plastic bottles. The company manufactures shoes made from 100% recycled plastic water bottles and other recyclable materials and distributes them in the United States and Canada. Its products include flats, loafers and sneakers in various sized and styles. The company also manufactures and distributes insoles and shoe care kits. Rothy's, Inc. was founded in 2015 and is headquartered in San Francisco, California. Additionally, the company operates a retail store in San Francisco, California

Eloquii

Series C in 2017
Eloquii Design, Inc. specializes in designing and selling fashion apparel for women, particularly in plus sizes ranging from 14 to 28. Founded in 2012, the company offers a wide array of products, including dresses, tops, pants, skirts, and accessories such as shoes and jewelry. Eloquii operates primarily through its online platform, providing trendy and fast-fashion options to customers in the United States, Canada, the United Kingdom, and Australia. In addition to its e-commerce presence, the company has a physical store located in Atlanta, Georgia. With headquarters in both New York and Columbus, Ohio, Eloquii aims to deliver contemporary styles while also engaging customers with unique content through its blog and curated catalog. As of late 2018, Eloquii operates as a subsidiary of Walmart Inc.

Primary

Series B in 2017
Primary is making better clothes for kids and building a better experience for busy parents to shop for them. It aims to be the most inclusive kid's clothing brand, offering high-quality essentials at affordable prices. Rather than chasing the trend, Primary offers thoughtfully designed clothing without logos, slogans, or sequins. They take a gender-neutral approach, with a broad range of colors available for babies and kids 0-12, without prescribing what is for girls or boys. It was founded in 2015 and is headquartered in New York, New York.

Pixlee

Series A in 2017
Pixlee, Inc. is a visual marketing platform that empowers brands to utilize real customer photos and videos for marketing and sales. Founded in 2012 and headquartered in San Francisco, the company collaborates with over 150 brands, including Kenneth Cole, Levi Strauss, and Sonos, to create authentic marketing experiences that strengthen customer relationships. Pixlee's platform allows users to curate customer-generated content in real-time, manage permission rights, and seamlessly integrate this content into various marketing channels. By optimizing user-generated content performance through advanced display technology and built-in A/B testing, Pixlee enhances the shopping experience across multiple platforms. The effectiveness of this approach is evident, as customers engaging with Pixlee-managed content are twice as likely to make a purchase. Pixlee serves diverse industries, including footwear, apparel, travel, and consumer packaged goods, and has expanded its presence with offices in New York and Toronto.

Pixlee

Series A in 2016
Pixlee, Inc. is a visual marketing platform that empowers brands to utilize real customer photos and videos for marketing and sales. Founded in 2012 and headquartered in San Francisco, the company collaborates with over 150 brands, including Kenneth Cole, Levi Strauss, and Sonos, to create authentic marketing experiences that strengthen customer relationships. Pixlee's platform allows users to curate customer-generated content in real-time, manage permission rights, and seamlessly integrate this content into various marketing channels. By optimizing user-generated content performance through advanced display technology and built-in A/B testing, Pixlee enhances the shopping experience across multiple platforms. The effectiveness of this approach is evident, as customers engaging with Pixlee-managed content are twice as likely to make a purchase. Pixlee serves diverse industries, including footwear, apparel, travel, and consumer packaged goods, and has expanded its presence with offices in New York and Toronto.

Rothy's

Seed Round in 2016
Rothy's, Inc. manufactures and distributes women and kids’ shoes made out of recycled plastic bottles. The company manufactures shoes made from 100% recycled plastic water bottles and other recyclable materials and distributes them in the United States and Canada. Its products include flats, loafers and sneakers in various sized and styles. The company also manufactures and distributes insoles and shoe care kits. Rothy's, Inc. was founded in 2015 and is headquartered in San Francisco, California. Additionally, the company operates a retail store in San Francisco, California

Parachute Home

Series A in 2016
Parachute Home Inc. is a company based in Santa Monica, California, specializing in the design and manufacture of modern bedding and bath essentials. The product range includes sheet sets, duvet covers, pillowcases, shams, top sheets, and fabric swatches. Parachute Home emphasizes comfort and quality, with its products designed in Venice Beach and crafted by skilled artisans. The company primarily sells its offerings online, catering to consumers seeking high-quality home goods.

Vengo

Venture Round in 2016
Vengo Labs LLC is a company that designs and manufactures interactive vending kiosks aimed at enhancing consumer engagement at the point of purchase. Founded in 2012 and based in Bethpage, New York, Vengo's innovative vending machines utilize touchscreen technology and interactive software to gamify the shopping experience while collecting valuable consumer behavior data. These kiosks enable brands, including Trident, Snapple, and Sour Patch Kids, to effectively re-engage consumers and achieve favorable financial returns, with a projected six-month payback on new units. Vengo has established strategic partnerships with prominent organizations such as Mondelez, Verizon, and CC Vending, facilitating a broad network for its products. The company combines digital media with traditional vending, creating a modern solution that benefits both businesses and consumers.

Vengo

Series A in 2016
Vengo Labs LLC is a company that designs and manufactures interactive vending kiosks aimed at enhancing consumer engagement at the point of purchase. Founded in 2012 and based in Bethpage, New York, Vengo's innovative vending machines utilize touchscreen technology and interactive software to gamify the shopping experience while collecting valuable consumer behavior data. These kiosks enable brands, including Trident, Snapple, and Sour Patch Kids, to effectively re-engage consumers and achieve favorable financial returns, with a projected six-month payback on new units. Vengo has established strategic partnerships with prominent organizations such as Mondelez, Verizon, and CC Vending, facilitating a broad network for its products. The company combines digital media with traditional vending, creating a modern solution that benefits both businesses and consumers.

Birchbox

Series C in 2016
Birchbox, Inc., founded in 2010 and based in New York, operates as a discovery commerce platform specializing in beauty, grooming, and lifestyle products. The company offers a diverse range of items, including makeup, skincare, hair care, fragrances, and lifestyle accessories for both women and men. Birchbox has redefined retail by providing subscribers with a monthly delivery of personalized product samples, along with educational content to enhance their shopping experience. The platform employs a proprietary algorithm to tailor selections based on individual preferences, ensuring that customers receive products suited to their needs. Birchbox collaborates with renowned brands and also features a robust e-commerce shop, allowing consumers to purchase their favorite products easily. With operations in the United Kingdom, France, Spain, and Belgium, Birchbox aims to simplify the beauty shopping experience through convenience and personalized service.

MM.LaFleur

Series A in 2016
MM.LaFleur is a New York-based company that designs, manufactures, and retails professional clothing for women. Founded in 2011, the company offers an e-commerce platform where customers can purchase a variety of wardrobe essentials, including dresses, tops, skirts, and accessories. A key feature of MM.LaFleur is its bento box service, which delivers a curated selection of 4 to 6 clothing items directly to customers' homes, simplifying the shopping experience for busy women. The offerings include classic styles and muted colors that cater to diverse professional settings. In addition to online sales, the company operates showrooms across the U.S., enhancing accessibility for its clientele.

Primary

Series A in 2016
Primary is making better clothes for kids and building a better experience for busy parents to shop for them. It aims to be the most inclusive kid's clothing brand, offering high-quality essentials at affordable prices. Rather than chasing the trend, Primary offers thoughtfully designed clothing without logos, slogans, or sequins. They take a gender-neutral approach, with a broad range of colors available for babies and kids 0-12, without prescribing what is for girls or boys. It was founded in 2015 and is headquartered in New York, New York.

Primary

Series A in 2016
Primary is making better clothes for kids and building a better experience for busy parents to shop for them. It aims to be the most inclusive kid's clothing brand, offering high-quality essentials at affordable prices. Rather than chasing the trend, Primary offers thoughtfully designed clothing without logos, slogans, or sequins. They take a gender-neutral approach, with a broad range of colors available for babies and kids 0-12, without prescribing what is for girls or boys. It was founded in 2015 and is headquartered in New York, New York.

Parachute Home

Series A in 2016
Parachute Home Inc. is a company based in Santa Monica, California, specializing in the design and manufacture of modern bedding and bath essentials. The product range includes sheet sets, duvet covers, pillowcases, shams, top sheets, and fabric swatches. Parachute Home emphasizes comfort and quality, with its products designed in Venice Beach and crafted by skilled artisans. The company primarily sells its offerings online, catering to consumers seeking high-quality home goods.

Eloquii

Series B in 2016
Eloquii Design, Inc. specializes in designing and selling fashion apparel for women, particularly in plus sizes ranging from 14 to 28. Founded in 2012, the company offers a wide array of products, including dresses, tops, pants, skirts, and accessories such as shoes and jewelry. Eloquii operates primarily through its online platform, providing trendy and fast-fashion options to customers in the United States, Canada, the United Kingdom, and Australia. In addition to its e-commerce presence, the company has a physical store located in Atlanta, Georgia. With headquarters in both New York and Columbus, Ohio, Eloquii aims to deliver contemporary styles while also engaging customers with unique content through its blog and curated catalog. As of late 2018, Eloquii operates as a subsidiary of Walmart Inc.

Sourceeasy

Seed Round in 2016
Sourceeasy is an apparel manufacturing and distribution platform that aims to transform the clothing production process. Founded in March 2013 by Pranay Srinivasan and Chirag Chamoli, the company operates from multiple locations, including San Francisco, New York, Los Angeles, Shanghai, Hyderabad, and Ho Chi Minh City. Sourceeasy digitizes clothing styles and components, allowing for a mix-and-match approach, and utilizes a software-as-a-service platform to automate manufacturing and distribution. This innovative system enables brands and retailers to streamline the production of private label merchandise, making small batch and quick turn manufacturing a predictable and scalable process. By indexing every style of clothing and simplifying communication with vendors, Sourceeasy empowers businesses in the fast fashion industry to efficiently test new markets and enhance their operational focus.

Sourceeasy

Seed Round in 2016
Sourceeasy is an apparel manufacturing and distribution platform that aims to transform the clothing production process. Founded in March 2013 by Pranay Srinivasan and Chirag Chamoli, the company operates from multiple locations, including San Francisco, New York, Los Angeles, Shanghai, Hyderabad, and Ho Chi Minh City. Sourceeasy digitizes clothing styles and components, allowing for a mix-and-match approach, and utilizes a software-as-a-service platform to automate manufacturing and distribution. This innovative system enables brands and retailers to streamline the production of private label merchandise, making small batch and quick turn manufacturing a predictable and scalable process. By indexing every style of clothing and simplifying communication with vendors, Sourceeasy empowers businesses in the fast fashion industry to efficiently test new markets and enhance their operational focus.

Eloquii

Series B in 2016
Eloquii Design, Inc. specializes in designing and selling fashion apparel for women, particularly in plus sizes ranging from 14 to 28. Founded in 2012, the company offers a wide array of products, including dresses, tops, pants, skirts, and accessories such as shoes and jewelry. Eloquii operates primarily through its online platform, providing trendy and fast-fashion options to customers in the United States, Canada, the United Kingdom, and Australia. In addition to its e-commerce presence, the company has a physical store located in Atlanta, Georgia. With headquarters in both New York and Columbus, Ohio, Eloquii aims to deliver contemporary styles while also engaging customers with unique content through its blog and curated catalog. As of late 2018, Eloquii operates as a subsidiary of Walmart Inc.

PinRose

Seed Round in 2015
Pinrose is a manufacturer of luxury perfumes that focuses on creating toxin-free fragrances. The company employs synesthesia in its approach, allowing customers to discover scents that resonate with their personal preferences. This innovative method enhances the shopping experience by offering a unique and personalized way to select fragrances. Pinrose aims to celebrate accessible luxury through its distinctive and elegantly designed perfumes, making high-quality scents available to a broader audience.

Supergoop

Series A in 2015
Supergoop, LLC develops sun protection products. Its products include Sun 101, a sunscreen product for ultraviolet (UV) protection. The company also offers sunscreen mousse, serum, CC cream, mineral setting powder, anti-aging eye cream, and lip balm for face; hand cream, sunscreen mousse, mineral sunscreen mist, and body butter for body; and lip balms, lip shield, and sunscreens for kids. Additionally, it also manufactures mineral products and products for travelers. The company sells its products online and through retail stores. Supergoop, LLC was founded in 2007 and is headquartered in San Antonio, Texas.

Glamsquad

Series B in 2015
GLAMSQUAD, Inc., operating as GLAM Group, is a New York-based company that provides on-demand beauty services. Founded in 2013, it offers hair, makeup, and nail services in various cities including New York City, Los Angeles, Miami, Washington D.C., Boston, and the San Francisco Bay Area. GLAMSQUAD employs trained and vetted beauty professionals who deliver personalized services in clients' homes, at events, or in offices. The company utilizes a mobile app and website to facilitate easy booking, allowing clients to select services, dates, and locations. In addition to its service offerings, GLAMSQUAD has expanded into retail with a line of hair and makeup products, developed in response to customer feedback. The integration of technology helps match professionals with clients, ensuring a tailored experience.

Glamsquad

Series B in 2015
GLAMSQUAD, Inc., operating as GLAM Group, is a New York-based company that provides on-demand beauty services. Founded in 2013, it offers hair, makeup, and nail services in various cities including New York City, Los Angeles, Miami, Washington D.C., Boston, and the San Francisco Bay Area. GLAMSQUAD employs trained and vetted beauty professionals who deliver personalized services in clients' homes, at events, or in offices. The company utilizes a mobile app and website to facilitate easy booking, allowing clients to select services, dates, and locations. In addition to its service offerings, GLAMSQUAD has expanded into retail with a line of hair and makeup products, developed in response to customer feedback. The integration of technology helps match professionals with clients, ensuring a tailored experience.

MM.LaFleur

Seed Round in 2015
MM.LaFleur is a New York-based company that designs, manufactures, and retails professional clothing for women. Founded in 2011, the company offers an e-commerce platform where customers can purchase a variety of wardrobe essentials, including dresses, tops, skirts, and accessories. A key feature of MM.LaFleur is its bento box service, which delivers a curated selection of 4 to 6 clothing items directly to customers' homes, simplifying the shopping experience for busy women. The offerings include classic styles and muted colors that cater to diverse professional settings. In addition to online sales, the company operates showrooms across the U.S., enhancing accessibility for its clientele.

Perch

Seed Round in 2015
Perch Interactive Inc specializes in providing interactive technology solutions that enhance retail environments by linking physical products with digital content. The company employs advanced computer vision and IoT technologies to create an engaging shopping experience, allowing retailers to offer dynamic digital marketing linked to the products customers are interacting with in-store. Perch's platform delivers real-time analytics on shopper behavior and enables features such as A/B testing of marketing campaigns, ensuring that retailers can optimize their strategies effectively. The firm serves a diverse range of sectors, including fashion, health and beauty, and food and beverage, and has established partnerships with notable brands. Founded in 2012 and headquartered in New York, Perch has experienced significant growth and received various accolades for its innovative approach to retail marketing.

KiwiCo

Venture Round in 2015
KiwiCo sparks creativity in kids and saves time for busy parents by providing all of the inspiration and materials necessary for hours of imaginative play and learning. With monthly deliveries of activities designed to help kids discover, explore, and create things in the world around them, KiwiCo brings hands-on fun right to the door. It was founded in 2011 and is headquartered in Mountian View, California.

Ringly

Series A in 2015
Ringly, Inc. is a New York-based company that specializes in designing and crafting smart jewelry and accessories that connect to mobile devices. Founded in 2013, Ringly integrates wearable technology into fashionable products, allowing users to receive notifications and stay connected while maintaining a stylish appearance. The company emphasizes the seamless blending of technology into daily life, promoting mindfulness and connectivity. Its smart jewelry, made with precious and semi-precious stones, is designed to keep users engaged with their environment and their devices. Since shipping its first product in 2015, Ringly has established itself as a leader in the fashionable wearable technology market, controlling all aspects of its business, including design, software, hardware, and manufacturing.

Trendalytics

Seed Round in 2015
Trendalytics Innovation Labs Inc. is a New York-based company that offers an advanced analytics platform designed to assist retailers in making informed purchasing decisions. Founded in 2010, the company specializes in product intelligence, utilizing proprietary machine learning and image recognition technologies to analyze consumer demand and market trends. By aggregating data from sources such as social media, online searches, and shopping behaviors, Trendalytics provides retailers with actionable insights into merchandise opportunities. The platform identifies the strength and duration of consumer trends, allowing clients to anticipate future demand with greater accuracy. Through its innovative approach, Trendalytics aims to eliminate uncertainty in buying and assortment decisions, helping retailers stay ahead in a competitive market.

Harry's

Series B in 2014
Harry's, Inc. is a consumer packaged goods company that specializes in manufacturing and selling shaving products and personal care items for men. Founded in 2012 and headquartered in New York, the company designs and produces its own line of razors, replacement blades, shaving creams, grooming kits, and face care products. Harry's operates an online platform that allows customers to purchase products a-la-carte or through a subscription model, facilitating convenient access to grooming essentials. By focusing on quality and affordability, Harry's aims to meet the needs of modern consumers seeking effective personal care solutions.

MM.LaFleur

Venture Round in 2014
MM.LaFleur is a New York-based company that designs, manufactures, and retails professional clothing for women. Founded in 2011, the company offers an e-commerce platform where customers can purchase a variety of wardrobe essentials, including dresses, tops, skirts, and accessories. A key feature of MM.LaFleur is its bento box service, which delivers a curated selection of 4 to 6 clothing items directly to customers' homes, simplifying the shopping experience for busy women. The offerings include classic styles and muted colors that cater to diverse professional settings. In addition to online sales, the company operates showrooms across the U.S., enhancing accessibility for its clientele.

PinRose

Seed Round in 2014
Pinrose is a manufacturer of luxury perfumes that focuses on creating toxin-free fragrances. The company employs synesthesia in its approach, allowing customers to discover scents that resonate with their personal preferences. This innovative method enhances the shopping experience by offering a unique and personalized way to select fragrances. Pinrose aims to celebrate accessible luxury through its distinctive and elegantly designed perfumes, making high-quality scents available to a broader audience.

Birchbox

Series B in 2014
Birchbox, Inc., founded in 2010 and based in New York, operates as a discovery commerce platform specializing in beauty, grooming, and lifestyle products. The company offers a diverse range of items, including makeup, skincare, hair care, fragrances, and lifestyle accessories for both women and men. Birchbox has redefined retail by providing subscribers with a monthly delivery of personalized product samples, along with educational content to enhance their shopping experience. The platform employs a proprietary algorithm to tailor selections based on individual preferences, ensuring that customers receive products suited to their needs. Birchbox collaborates with renowned brands and also features a robust e-commerce shop, allowing consumers to purchase their favorite products easily. With operations in the United Kingdom, France, Spain, and Belgium, Birchbox aims to simplify the beauty shopping experience through convenience and personalized service.

Birchbox

Series B in 2014
Birchbox, Inc., founded in 2010 and based in New York, operates as a discovery commerce platform specializing in beauty, grooming, and lifestyle products. The company offers a diverse range of items, including makeup, skincare, hair care, fragrances, and lifestyle accessories for both women and men. Birchbox has redefined retail by providing subscribers with a monthly delivery of personalized product samples, along with educational content to enhance their shopping experience. The platform employs a proprietary algorithm to tailor selections based on individual preferences, ensuring that customers receive products suited to their needs. Birchbox collaborates with renowned brands and also features a robust e-commerce shop, allowing consumers to purchase their favorite products easily. With operations in the United Kingdom, France, Spain, and Belgium, Birchbox aims to simplify the beauty shopping experience through convenience and personalized service.

Harry's

Venture Round in 2014
Harry's, Inc. is a consumer packaged goods company that specializes in manufacturing and selling shaving products and personal care items for men. Founded in 2012 and headquartered in New York, the company designs and produces its own line of razors, replacement blades, shaving creams, grooming kits, and face care products. Harry's operates an online platform that allows customers to purchase products a-la-carte or through a subscription model, facilitating convenient access to grooming essentials. By focusing on quality and affordability, Harry's aims to meet the needs of modern consumers seeking effective personal care solutions.

Trendalytics

Venture Round in 2014
Trendalytics Innovation Labs Inc. is a New York-based company that offers an advanced analytics platform designed to assist retailers in making informed purchasing decisions. Founded in 2010, the company specializes in product intelligence, utilizing proprietary machine learning and image recognition technologies to analyze consumer demand and market trends. By aggregating data from sources such as social media, online searches, and shopping behaviors, Trendalytics provides retailers with actionable insights into merchandise opportunities. The platform identifies the strength and duration of consumer trends, allowing clients to anticipate future demand with greater accuracy. Through its innovative approach, Trendalytics aims to eliminate uncertainty in buying and assortment decisions, helping retailers stay ahead in a competitive market.

Events.com

Venture Round in 2014
Events.com, Inc. is an event management platform that provides online event registration and management tools for organizers globally. Founded in 2009 and based in La Jolla, California, the company supports a wide range of events, from small fundraisers to large festivals and marathons. Its platform offers solutions for marketing, sponsorship sales, and performance analysis, enabling organizers to create registration pages and access valuable insights. Additionally, Events.com features the Event Assistant app, which helps manage event day logistics, including attendee check-in and on-site statistics. By connecting event organizers with attendees, Events.com seeks to facilitate the planning and execution of successful in-person and virtual experiences.

CaaStle

Venture Round in 2014
CaaStle Inc. specializes in a Clothing as a Service (CaaS) software solution tailored for apparel retailers. Founded in 2011 and based in New York, the company enables retailers to implement and manage subscription models effectively. Its platform encompasses essential components such as website development, database management, algorithms, and analytics. Additionally, CaaStle provides reverse logistics and managed services, including warehousing, shipping, and customer support, facilitating a seamless experience for both retailers and consumers. By fostering a shared economy model, CaaStle helps retailers attract new customers, re-engage lapsed ones, and enhance customer loyalty, ultimately leading to improved inventory returns and increased revenue.

ShareRails

Venture Round in 2013
ShareRails is a social commerce platform that provides retailers and brands with a cost-effective solution for personalized merchandising and social discovery. The platform connects online searches to offline retailers by transforming inventory data into rich digital content. This content is indexed by search engines, enhancing product discoverability and allowing local retailers to engage with a broader customer base. Through its innovative approach, ShareRails aims to bridge the gap between e-commerce and brick-and-mortar stores, facilitating referral traffic and driving customer engagement for retail businesses.

PinRose

Venture Round in 2013
Pinrose is a manufacturer of luxury perfumes that focuses on creating toxin-free fragrances. The company employs synesthesia in its approach, allowing customers to discover scents that resonate with their personal preferences. This innovative method enhances the shopping experience by offering a unique and personalized way to select fragrances. Pinrose aims to celebrate accessible luxury through its distinctive and elegantly designed perfumes, making high-quality scents available to a broader audience.

KITE Scouting

Angel Round in 2013
Kite Solutions Inc. is a San Francisco-based company founded in 2013 that specializes in providing a social network and marketplace for agencies, brands, media companies, and startups. Its platform facilitates engagement between emerging companies and enterprises, allowing organizations to identify, evaluate, and curate potential partnerships while enabling startups to connect with industry leaders and investors. Kite's Startup Relationship Management (SRM) tool is specifically designed for enterprises, consultants, and accelerators, offering powerful resources to manage numerous startup interactions and navigate the evolving startup landscape. The company is trusted by notable clients such as Comcast NBCUniversal, Estee Lauder, FIFA, P&G, and Visa, as it simplifies the tracking of startup relationships and provides access to industry experts, ensuring businesses remain informed about the startup ecosystem.

Harry's

Series A in 2013
Harry's, Inc. is a consumer packaged goods company that specializes in manufacturing and selling shaving products and personal care items for men. Founded in 2012 and headquartered in New York, the company designs and produces its own line of razors, replacement blades, shaving creams, grooming kits, and face care products. Harry's operates an online platform that allows customers to purchase products a-la-carte or through a subscription model, facilitating convenient access to grooming essentials. By focusing on quality and affordability, Harry's aims to meet the needs of modern consumers seeking effective personal care solutions.

Dekko

Venture Round in 2013
Dekko Inc. is an augmented-reality startup based in San Francisco, California, founded in 2010. The company specializes in developing smartphone software that integrates digital content into the real world, enabling users to interact with their environment in innovative ways. Its portfolio includes an operating system designed for mobile developers to create 3-D applications for wearable devices. Dekko's approach reflects a shift towards a "Post-PC" world, where technology facilitates more natural interactions through multi-sensor devices and the Internet of Things. By moving away from traditional interfaces reliant on keyboards and mice, Dekko aims to enhance user experiences through touch and voice interactions, ultimately allowing for a more immersive engagement with entertainment and social networks.

Warby Parker

Series B in 2013
Warby Parker is a lifestyle brand specializing in the design and sale of vintage-inspired eyeglasses and sunglasses, including prescription glasses and contact lenses. The company aims to provide affordable eyewear while addressing the global issue of vision impairment, as approximately one billion people lack access to affordable glasses. By partnering with experienced non-profit organizations, Warby Parker ensures that each pair of glasses sold helps someone in need obtain eyewear, contributing to improved quality of life and economic opportunities. The company operates through various channels, including physical stores, its website, and mobile applications, offering a range of optical services such as eye exams and vision tests. Revenue is primarily generated from the sale of eyewear products, accessories, and related services.

Peloton

Series A in 2012
Peloton is transforming the fitness landscape by integrating high-quality design with advanced technology to offer live and on-demand fitness classes led by top instructors. Founded in 2012 and headquartered in New York, the company operates an interactive fitness platform that includes two main segments: Connected Fitness Products and Subscription services. Revenue from Connected Fitness Products comes from the sale of its bikes and treadmills, along with accessories, delivery, installation, and extended warranties. The Subscription segment, which generates the majority of the company's revenue, includes monthly fees for connected fitness and digital subscriptions. Peloton's unique approach combines hardware, software, and engaging content, creating a socially connected workout experience that appeals to a wide audience. The company sells its products online and through an expanding network of showrooms, primarily serving customers in North America and select international markets.

DoubleDutch

Series B in 2012
DoubleDutch, Inc. specializes in event management software designed for organizers across the globe. The company provides a live engagement platform that includes applications, integrations, and performance metrics, enabling users to digitize live event experiences and enhance engagement. Its offerings also include an online event registration solution, allowing users to create custom registration pages, collect payments, and manage pre-event activities. DoubleDutch serves a diverse clientele, including brands and associations, facilitating a range of events such as internal meetings, tradeshows, expos, and conferences. Founded in 2010, the company is headquartered in McLean, Virginia, with additional locations in major cities across the United States, Canada, Europe, Australia, India, Singapore, and the Middle East. As of June 2019, DoubleDutch operates as a subsidiary of Cvent, Inc.

Events.com

Series B in 2012
Events.com, Inc. is an event management platform that provides online event registration and management tools for organizers globally. Founded in 2009 and based in La Jolla, California, the company supports a wide range of events, from small fundraisers to large festivals and marathons. Its platform offers solutions for marketing, sponsorship sales, and performance analysis, enabling organizers to create registration pages and access valuable insights. Additionally, Events.com features the Event Assistant app, which helps manage event day logistics, including attendee check-in and on-site statistics. By connecting event organizers with attendees, Events.com seeks to facilitate the planning and execution of successful in-person and virtual experiences.

Dekko

Seed Round in 2012
Dekko Inc. is an augmented-reality startup based in San Francisco, California, founded in 2010. The company specializes in developing smartphone software that integrates digital content into the real world, enabling users to interact with their environment in innovative ways. Its portfolio includes an operating system designed for mobile developers to create 3-D applications for wearable devices. Dekko's approach reflects a shift towards a "Post-PC" world, where technology facilitates more natural interactions through multi-sensor devices and the Internet of Things. By moving away from traditional interfaces reliant on keyboards and mice, Dekko aims to enhance user experiences through touch and voice interactions, ultimately allowing for a more immersive engagement with entertainment and social networks.

Harry's

Seed Round in 2012
Harry's, Inc. is a consumer packaged goods company that specializes in manufacturing and selling shaving products and personal care items for men. Founded in 2012 and headquartered in New York, the company designs and produces its own line of razors, replacement blades, shaving creams, grooming kits, and face care products. Harry's operates an online platform that allows customers to purchase products a-la-carte or through a subscription model, facilitating convenient access to grooming essentials. By focusing on quality and affordability, Harry's aims to meet the needs of modern consumers seeking effective personal care solutions.

DoubleDutch

Series A in 2012
DoubleDutch, Inc. specializes in event management software designed for organizers across the globe. The company provides a live engagement platform that includes applications, integrations, and performance metrics, enabling users to digitize live event experiences and enhance engagement. Its offerings also include an online event registration solution, allowing users to create custom registration pages, collect payments, and manage pre-event activities. DoubleDutch serves a diverse clientele, including brands and associations, facilitating a range of events such as internal meetings, tradeshows, expos, and conferences. Founded in 2010, the company is headquartered in McLean, Virginia, with additional locations in major cities across the United States, Canada, Europe, Australia, India, Singapore, and the Middle East. As of June 2019, DoubleDutch operates as a subsidiary of Cvent, Inc.

Lookcraft

Venture Round in 2012
Lookcraft Inc. is an online platform that specializes in fashion advice and retail for men. Founded in 2011 by Jamie Quint, the company operates from New York and provides an e-commerce solution that helps men discover and purchase clothing and accessories from various brands. By analyzing customer preferences, Lookcraft delivers tailored suggestions, enhancing the shopping experience. The platform promotes a selection of brands, including Nudie Jeans, J Shoes, and Taylor Stitch. Additionally, Lookcraft offers delivery and return services to facilitate customer satisfaction and ease of shopping.

KiwiCo

Series A in 2012
KiwiCo sparks creativity in kids and saves time for busy parents by providing all of the inspiration and materials necessary for hours of imaginative play and learning. With monthly deliveries of activities designed to help kids discover, explore, and create things in the world around them, KiwiCo brings hands-on fun right to the door. It was founded in 2011 and is headquartered in Mountian View, California.

Lookcraft

Venture Round in 2012
Lookcraft Inc. is an online platform that specializes in fashion advice and retail for men. Founded in 2011 by Jamie Quint, the company operates from New York and provides an e-commerce solution that helps men discover and purchase clothing and accessories from various brands. By analyzing customer preferences, Lookcraft delivers tailored suggestions, enhancing the shopping experience. The platform promotes a selection of brands, including Nudie Jeans, J Shoes, and Taylor Stitch. Additionally, Lookcraft offers delivery and return services to facilitate customer satisfaction and ease of shopping.

KiwiCo

Seed Round in 2011
KiwiCo sparks creativity in kids and saves time for busy parents by providing all of the inspiration and materials necessary for hours of imaginative play and learning. With monthly deliveries of activities designed to help kids discover, explore, and create things in the world around them, KiwiCo brings hands-on fun right to the door. It was founded in 2011 and is headquartered in Mountian View, California.

ShareRails

Venture Round in 2011
ShareRails is a social commerce platform that provides retailers and brands with a cost-effective solution for personalized merchandising and social discovery. The platform connects online searches to offline retailers by transforming inventory data into rich digital content. This content is indexed by search engines, enhancing product discoverability and allowing local retailers to engage with a broader customer base. Through its innovative approach, ShareRails aims to bridge the gap between e-commerce and brick-and-mortar stores, facilitating referral traffic and driving customer engagement for retail businesses.

Retailigence

Series A in 2011
Retailigence Corporation is a hyperlocal marketing platform that focuses on converting online consumers into offline buyers by utilizing real-time inventory data from retailers. Founded in 2009 and based in Redwood City, California, the company provides a mobile advertising solution that enhances the shopping experience by delivering location-based user interactions through various digital advertising mediums. Its products include the adPOP Engine, which integrates data into programmatic advertising, and a mobile application that displays local store-level product availability. Retailigence serves a diverse clientele, including advertising solutions providers, application developers, marketing agencies, and brick-and-mortar retailers across the United States. The company operates as a subsidiary of ShopAdvisor, Inc. and has established a strategic partnership with Gimbal, Inc.

Dekko

Venture Round in 2011
Dekko Inc. is an augmented-reality startup based in San Francisco, California, founded in 2010. The company specializes in developing smartphone software that integrates digital content into the real world, enabling users to interact with their environment in innovative ways. Its portfolio includes an operating system designed for mobile developers to create 3-D applications for wearable devices. Dekko's approach reflects a shift towards a "Post-PC" world, where technology facilitates more natural interactions through multi-sensor devices and the Internet of Things. By moving away from traditional interfaces reliant on keyboards and mice, Dekko aims to enhance user experiences through touch and voice interactions, ultimately allowing for a more immersive engagement with entertainment and social networks.

Birchbox

Series A in 2011
Birchbox, Inc., founded in 2010 and based in New York, operates as a discovery commerce platform specializing in beauty, grooming, and lifestyle products. The company offers a diverse range of items, including makeup, skincare, hair care, fragrances, and lifestyle accessories for both women and men. Birchbox has redefined retail by providing subscribers with a monthly delivery of personalized product samples, along with educational content to enhance their shopping experience. The platform employs a proprietary algorithm to tailor selections based on individual preferences, ensuring that customers receive products suited to their needs. Birchbox collaborates with renowned brands and also features a robust e-commerce shop, allowing consumers to purchase their favorite products easily. With operations in the United Kingdom, France, Spain, and Belgium, Birchbox aims to simplify the beauty shopping experience through convenience and personalized service.

GraphScience

Seed Round in 2011
GraphScience, Inc. is a social data company that operates a Facebook advertising platform designed to enhance brand awareness and drive return on investment for advertisers. Founded in 2008 and based in San Francisco, California, the company specializes in developing and executing digital strategies for a diverse clientele, including Fortune 500 brands and retailers. GraphScience's platform utilizes the Facebook ads API to manage and analyze large datasets, optimizing advertising performance at scale. The company offers services including advertising optimization, social advertising planning, and campaign strategy development, enabling clients to effectively engage their online audience and generate actionable insights. As of July 2015, GraphScience operates as a subsidiary of Centro, Inc.

DoubleDutch

Seed Round in 2011
DoubleDutch, Inc. specializes in event management software designed for organizers across the globe. The company provides a live engagement platform that includes applications, integrations, and performance metrics, enabling users to digitize live event experiences and enhance engagement. Its offerings also include an online event registration solution, allowing users to create custom registration pages, collect payments, and manage pre-event activities. DoubleDutch serves a diverse clientele, including brands and associations, facilitating a range of events such as internal meetings, tradeshows, expos, and conferences. Founded in 2010, the company is headquartered in McLean, Virginia, with additional locations in major cities across the United States, Canada, Europe, Australia, India, Singapore, and the Middle East. As of June 2019, DoubleDutch operates as a subsidiary of Cvent, Inc.

ZOZI

Series B in 2011
ZOZI designs and develops a web-based bookings, payments, and customer management software for tour, activity, and event businesses. It offers introductory flight lessons, vineyard tours and wine tasting by horseback, diving for abalone, ice climbing frozen waterfalls, celebrity and athlete experiences, and various accessible adventures. The company also provides weekend getaways and vacation packages for customers. ZOZI was founded in 2007 and is based in San Francisco, California.

Chloe+Isabel

Seed Round in 2011
Chloe and Isabel, Inc manufactures and markets hand-crafted jewelry for women. It offers necklaces, earrings, bracelets, rings, charms and chains, hair products, pins, beauty and home products, bags, and accessories. The company sells its products through merchandisers in the United States, as well as online. Chloe and Isabel, Inc was incorporated in 2010 and is based in New York, New York.

StellaService

Seed Round in 2010
StellaService Inc. is a customer feedback and quality management platform designed for customer service teams. Founded in 2008 and headquartered in New York, the platform enables companies of various sizes, from startups to large public enterprises, to collect customer feedback, enhance agent engagement, and improve service performance. As of September 2020, StellaService operates as a subsidiary of Medallia, Inc., further expanding its capabilities in delivering valuable insights for service improvement.

Retailigence

Seed Round in 2010
Retailigence Corporation is a hyperlocal marketing platform that focuses on converting online consumers into offline buyers by utilizing real-time inventory data from retailers. Founded in 2009 and based in Redwood City, California, the company provides a mobile advertising solution that enhances the shopping experience by delivering location-based user interactions through various digital advertising mediums. Its products include the adPOP Engine, which integrates data into programmatic advertising, and a mobile application that displays local store-level product availability. Retailigence serves a diverse clientele, including advertising solutions providers, application developers, marketing agencies, and brick-and-mortar retailers across the United States. The company operates as a subsidiary of ShopAdvisor, Inc. and has established a strategic partnership with Gimbal, Inc.

Birchbox

Seed Round in 2010
Birchbox, Inc., founded in 2010 and based in New York, operates as a discovery commerce platform specializing in beauty, grooming, and lifestyle products. The company offers a diverse range of items, including makeup, skincare, hair care, fragrances, and lifestyle accessories for both women and men. Birchbox has redefined retail by providing subscribers with a monthly delivery of personalized product samples, along with educational content to enhance their shopping experience. The platform employs a proprietary algorithm to tailor selections based on individual preferences, ensuring that customers receive products suited to their needs. Birchbox collaborates with renowned brands and also features a robust e-commerce shop, allowing consumers to purchase their favorite products easily. With operations in the United Kingdom, France, Spain, and Belgium, Birchbox aims to simplify the beauty shopping experience through convenience and personalized service.

ZOZI

Series A in 2010
ZOZI designs and develops a web-based bookings, payments, and customer management software for tour, activity, and event businesses. It offers introductory flight lessons, vineyard tours and wine tasting by horseback, diving for abalone, ice climbing frozen waterfalls, celebrity and athlete experiences, and various accessible adventures. The company also provides weekend getaways and vacation packages for customers. ZOZI was founded in 2007 and is based in San Francisco, California.

Retailigence

Seed Round in 2010
Retailigence Corporation is a hyperlocal marketing platform that focuses on converting online consumers into offline buyers by utilizing real-time inventory data from retailers. Founded in 2009 and based in Redwood City, California, the company provides a mobile advertising solution that enhances the shopping experience by delivering location-based user interactions through various digital advertising mediums. Its products include the adPOP Engine, which integrates data into programmatic advertising, and a mobile application that displays local store-level product availability. Retailigence serves a diverse clientele, including advertising solutions providers, application developers, marketing agencies, and brick-and-mortar retailers across the United States. The company operates as a subsidiary of ShopAdvisor, Inc. and has established a strategic partnership with Gimbal, Inc.

GraphScience

Venture Round in 2010
GraphScience, Inc. is a social data company that operates a Facebook advertising platform designed to enhance brand awareness and drive return on investment for advertisers. Founded in 2008 and based in San Francisco, California, the company specializes in developing and executing digital strategies for a diverse clientele, including Fortune 500 brands and retailers. GraphScience's platform utilizes the Facebook ads API to manage and analyze large datasets, optimizing advertising performance at scale. The company offers services including advertising optimization, social advertising planning, and campaign strategy development, enabling clients to effectively engage their online audience and generate actionable insights. As of July 2015, GraphScience operates as a subsidiary of Centro, Inc.

Events.com

Venture Round in 2010
Events.com, Inc. is an event management platform that provides online event registration and management tools for organizers globally. Founded in 2009 and based in La Jolla, California, the company supports a wide range of events, from small fundraisers to large festivals and marathons. Its platform offers solutions for marketing, sponsorship sales, and performance analysis, enabling organizers to create registration pages and access valuable insights. Additionally, Events.com features the Event Assistant app, which helps manage event day logistics, including attendee check-in and on-site statistics. By connecting event organizers with attendees, Events.com seeks to facilitate the planning and execution of successful in-person and virtual experiences.
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