Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Brentt Baltimore

Principal

Adam Boutin

Partner

Brian Bustamante-Nicholson

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Alaina Hartley

Investor

Jen Hilibrand

Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Katherine Power

Partner

Elaine Russell

Principal

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Partner

Ian Sigalow

Partner

Bryan Subijano

Principal

Mark Terbeek

Partner

Marcie Vu

General Partner

Past deals in Los Angeles, CA

Cheehoo

Seed Round in 2025
Cheehoo is an AI-powered animation platform based in Los Angeles, California, focused on enhancing and expediting the animation production process. The platform serves a diverse range of users, including artists, brands, and studios, providing them with innovative tools to streamline their creative workflows. Currently operating in stealth mode, Cheehoo is developing its technology to facilitate more efficient animation creation, enabling users to bring their visions to life with greater speed and ease.

Allset Technologies

Series C in 2021
Allset Technologies, Inc., commonly known as Allset, is a technology company that operates a mobile application designed to connect restaurants with local diners. Founded in 2015 and headquartered in Los Angeles, California, Allset allows users to easily find nearby restaurants, place orders in advance, and pay for their meals without the need for waiting. The platform emphasizes commission-free transactions for restaurants, enabling them to provide online ordering and contactless dining solutions. Additionally, Allset features a rewards program that offers cashback on orders, alongside user-friendly menus and designated pickup areas. The company's focus is on facilitating convenient and efficient dining experiences for users, thereby supporting local restaurants and enhancing customer engagement in busy areas.

Capitalize

Series A in 2021
Capitalize Money, Inc. is a fintech company based in New York that focuses on retirement savings solutions. Founded in 2019, it offers a digital platform that simplifies the process of managing retirement accounts, including the transfer of 401(k) assets into individual retirement accounts (IRAs). The company aims to assist users in finding and transferring old retirement accounts while facilitating the opening of new ones. By leveraging proprietary technology, Capitalize seeks to minimize barriers in the retirement savings system, enabling individuals to make informed financial decisions and maximize their retirement savings. Capitalize is backed by prominent venture capital firms from New York, the Bay Area, and Los Angeles.

FULLFILL

Seed Round in 2021
FULLFILL is a digital platform offering virtual health coaching programs designed to prevent and treat chronic conditions. It partners with employers worldwide to improve employee health and reduce medical expenses. The platform offers evidence-based content, daily support from Master Coaches, and engages employees effectively, doubling medical results compared to traditional programs.

Allset Technologies

Series B in 2020
Allset Technologies, Inc., commonly known as Allset, is a technology company that operates a mobile application designed to connect restaurants with local diners. Founded in 2015 and headquartered in Los Angeles, California, Allset allows users to easily find nearby restaurants, place orders in advance, and pay for their meals without the need for waiting. The platform emphasizes commission-free transactions for restaurants, enabling them to provide online ordering and contactless dining solutions. Additionally, Allset features a rewards program that offers cashback on orders, alongside user-friendly menus and designated pickup areas. The company's focus is on facilitating convenient and efficient dining experiences for users, thereby supporting local restaurants and enhancing customer engagement in busy areas.

Capitalize

Seed Round in 2020
Capitalize Money, Inc. is a fintech company based in New York that focuses on retirement savings solutions. Founded in 2019, it offers a digital platform that simplifies the process of managing retirement accounts, including the transfer of 401(k) assets into individual retirement accounts (IRAs). The company aims to assist users in finding and transferring old retirement accounts while facilitating the opening of new ones. By leveraging proprietary technology, Capitalize seeks to minimize barriers in the retirement savings system, enabling individuals to make informed financial decisions and maximize their retirement savings. Capitalize is backed by prominent venture capital firms from New York, the Bay Area, and Los Angeles.

FULLFILL

Seed Round in 2019
FULLFILL is a digital platform offering virtual health coaching programs designed to prevent and treat chronic conditions. It partners with employers worldwide to improve employee health and reduce medical expenses. The platform offers evidence-based content, daily support from Master Coaches, and engages employees effectively, doubling medical results compared to traditional programs.

Allset Technologies

Series A in 2017
Allset Technologies, Inc., commonly known as Allset, is a technology company that operates a mobile application designed to connect restaurants with local diners. Founded in 2015 and headquartered in Los Angeles, California, Allset allows users to easily find nearby restaurants, place orders in advance, and pay for their meals without the need for waiting. The platform emphasizes commission-free transactions for restaurants, enabling them to provide online ordering and contactless dining solutions. Additionally, Allset features a rewards program that offers cashback on orders, alongside user-friendly menus and designated pickup areas. The company's focus is on facilitating convenient and efficient dining experiences for users, thereby supporting local restaurants and enhancing customer engagement in busy areas.

Skurt

Series A in 2017
Skurt is a technology and logistics platform that provides an on-demand car rental service, allowing users to conveniently access a vehicle through a mobile application. Customers can request a car to be delivered to their location—be it home, hotel, or office—within 60 minutes, with the flexibility to schedule a pick-up after their usage. The platform eliminates the inconveniences often associated with traditional car rentals, such as paperwork, lines, underage fees, and fuel costs, making it accessible for both locals and visitors. Currently operational in Los Angeles, San Diego, and Miami, Skurt has successfully delivered tens of thousands of vehicles, offering rentals on a daily, weekly, and monthly basis.

Managed by Q

Series B in 2016
Managed by Q Inc. is a workplace management platform headquartered in New York, New York, that streamlines the operation of office environments. Founded in 2013, the company provides a comprehensive range of services, including on-demand cleaning, maintenance, IT support, and security. Its technology platform serves as an all-in-one solution for businesses, connecting them to essential services such as supply replenishment, task management, and project management, which encompasses pre-lease planning, vendor management, office design, and renovations. By facilitating seamless office operations, Managed by Q aims to save time and resources for businesses while promoting economic empowerment through job creation and support for small businesses. The company operates in key markets, including New York, Los Angeles, Chicago, and San Francisco.

Maker Studios

Series C in 2012
Maker Studios, established in 2009 and headquartered in Los Angeles, is a media company that empowers artists to create, distribute, and monetize their original content on YouTube. It provides a comprehensive suite of services, including development, production, promotion, distribution, sales, marketing, and merchandise support to its partners. Maker Studios is home to numerous prominent digital stars and content creators, making it a significant player in the online video landscape. It operates as a subsidiary of The Walt Disney Company.

HipSwap

Venture Round in 2012
HipSwap, Inc. is a mobile and web marketplace that facilitates the discovery of a wide array of products available in neighborhoods across the United States. The platform offers a diverse selection, including antiques, art, apparel for all ages, bikes, vehicles, collectibles, electronics, furniture, home decor, jewelry, musical instruments, and sports equipment, among other items. Users can shop for over 4 million fashion items from more than 50 marketplaces with a single search. HipSwap also empowers individuals, merchants, stylists, artists, and designers to sell their products to friends, customers, and neighbors. Transactions can be completed using PayPal or credit cards, enhancing convenience for buyers. Founded by Rob Kramer, the company is headquartered in Santa Monica, California.

Maker Studios

Series B in 2011
Maker Studios, established in 2009 and headquartered in Los Angeles, is a media company that empowers artists to create, distribute, and monetize their original content on YouTube. It provides a comprehensive suite of services, including development, production, promotion, distribution, sales, marketing, and merchandise support to its partners. Maker Studios is home to numerous prominent digital stars and content creators, making it a significant player in the online video landscape. It operates as a subsidiary of The Walt Disney Company.

Maker Studios

Series A in 2010
Maker Studios, established in 2009 and headquartered in Los Angeles, is a media company that empowers artists to create, distribute, and monetize their original content on YouTube. It provides a comprehensive suite of services, including development, production, promotion, distribution, sales, marketing, and merchandise support to its partners. Maker Studios is home to numerous prominent digital stars and content creators, making it a significant player in the online video landscape. It operates as a subsidiary of The Walt Disney Company.

Qualia

Series A in 2008
Qualia is a digital advertising platform that assists organizations in converting potential customers into clients by providing a seamless consumer experience across various devices. The platform utilizes intent targeting and cross-screen audience association, merging multiple intent signals from consumers to enhance targeting capabilities. This allows businesses to effectively identify and follow the path of purchase from intent to conversion, optimizing marketing spend across devices. Qualia's cloud-based Data Intelligence Platform features the IQ Decision Engine, which enables real-time, omni-channel targeting and measurement. The company, led by CEO Kathy Leake, is committed to enhancing consumer targeting through data integrity and quality. Headquartered in New York City, Qualia also has offices in several major U.S. cities including Chicago, Irvine, Los Angeles, San Francisco, and Atlanta.

Qualia

Series A in 2008
Qualia is a digital advertising platform that assists organizations in converting potential customers into clients by providing a seamless consumer experience across various devices. The platform utilizes intent targeting and cross-screen audience association, merging multiple intent signals from consumers to enhance targeting capabilities. This allows businesses to effectively identify and follow the path of purchase from intent to conversion, optimizing marketing spend across devices. Qualia's cloud-based Data Intelligence Platform features the IQ Decision Engine, which enables real-time, omni-channel targeting and measurement. The company, led by CEO Kathy Leake, is committed to enhancing consumer targeting through data integrity and quality. Headquartered in New York City, Qualia also has offices in several major U.S. cities including Chicago, Irvine, Los Angeles, San Francisco, and Atlanta.
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