Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Brentt Baltimore

Principal

Adam Boutin

Partner

Brian Bustamante-Nicholson

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Alaina Hartley

Investor

Jen Hilibrand

Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Katherine Power

Partner

Elaine Russell

Principal

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Partner

Ian Sigalow

Partner

Bryan Subijano

Principal

Mark Terbeek

Partner

Marcie Vu

General Partner

Past deals in Collectibles

Whatnot

Series E in 2025
Whatnot operates an online marketplace for buying, selling, and discovering a wide range of products, with a focus on collectibles like Funko Pops. The platform combines community engagement with entertainment, offering live shopping experiences and product verification.

Mighty Jaxx

Series A in 2022
Mighty Jaxx is an integrated future culture platform that designs and produces digital and phygital collectibles. It collaborates with renowned artists and global brands to create art figures, toys, and action figurines, enabling collectors to access diverse merchandise and designs. The company ships millions of phygital collectibles to customers in more than 80 countries each year, reflecting its international reach and ongoing collaborations across entertainment and consumer brands.

Mighty Jaxx

Seed Round in 2020
Mighty Jaxx is an integrated future culture platform that designs and produces digital and phygital collectibles. It collaborates with renowned artists and global brands to create art figures, toys, and action figurines, enabling collectors to access diverse merchandise and designs. The company ships millions of phygital collectibles to customers in more than 80 countries each year, reflecting its international reach and ongoing collaborations across entertainment and consumer brands.

Everything But The House

Series C in 2016
Everything But The House is an online marketplace that connects buyers with unique items from estate sales and consignors. It offers a curated selection of antiques, art, jewelry, furniture, cars, collectibles, and more, with professional photography and detailed descriptions to ensure authenticity. Founded in 2007 by Jacquie and Brian, the platform has grown to sell over 30,000 items each month, providing a transparent and seamless experience for families and individuals looking to sell their collections.

Everything But The House

Series B in 2015
Everything But The House is an online marketplace that connects buyers with unique items from estate sales and consignors. It offers a curated selection of antiques, art, jewelry, furniture, cars, collectibles, and more, with professional photography and detailed descriptions to ensure authenticity. Founded in 2007 by Jacquie and Brian, the platform has grown to sell over 30,000 items each month, providing a transparent and seamless experience for families and individuals looking to sell their collections.

Everything But The House

Series A in 2014
Everything But The House is an online marketplace that connects buyers with unique items from estate sales and consignors. It offers a curated selection of antiques, art, jewelry, furniture, cars, collectibles, and more, with professional photography and detailed descriptions to ensure authenticity. Founded in 2007 by Jacquie and Brian, the platform has grown to sell over 30,000 items each month, providing a transparent and seamless experience for families and individuals looking to sell their collections.

HipSwap

Venture Round in 2012
HipSwap, Inc. is a mobile and web marketplace that facilitates the discovery of a wide array of products available in neighborhoods across the United States. The platform offers a diverse selection, including antiques, art, apparel for all ages, bikes, vehicles, collectibles, electronics, furniture, home decor, jewelry, musical instruments, and sports equipment, among other items. Users can shop for over 4 million fashion items from more than 50 marketplaces with a single search. HipSwap also empowers individuals, merchants, stylists, artists, and designers to sell their products to friends, customers, and neighbors. Transactions can be completed using PayPal or credit cards, enhancing convenience for buyers. Founded by Rob Kramer, the company is headquartered in Santa Monica, California.

Fight My Monster

Seed Round in 2012
Fight My Monster Ltd. is a London-based company that develops an online trading card game aimed primarily at boys aged 8 to 12. Launched in 2010, the game has rapidly gained popularity, boasting over 1.3 million players across the UK and North America. It is described as a blend of engaging storytelling and collectible gameplay, often likened to "Pixar meets Pokemon." Players can enjoy the game for free through any web browser, with each session averaging around 40 minutes of playtime. Fight My Monster also fosters an online gaming community where players can challenge each other using collectible virtual trading card elements. The company has established offices in both London and San Francisco, further enhancing its reach and influence in the online gaming market.
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