Greycroft is a venture capital firm established in 2006, headquartered in New York, with an additional office in Los Angeles. The firm focuses on early-stage investments in technology startups, primarily in the internet and mobile markets. Greycroft leverages its extensive network in media and technology to provide entrepreneurs with visibility, strategic relationships, and market access to build successful businesses. With over $1 billion in assets under management, Greycroft has invested in over 200 companies, including notable successes like Venmo, Acorns, and Bird. The firm is committed to diversity, having adopted the Diversity Term Sheet Rider.
Prezent AI operates an AI-driven platform designed to enhance communication productivity for teams and leaders. The platform leverages machine learning to automate the creation of business presentations, allowing users to produce well-structured, personalized, and branded content efficiently. By focusing on audience empathy and business understanding, Prezent AI enables employees to save time and significantly improve their productivity in communication tasks.
Prezent AI
Series A in 2024
Prezent AI operates an AI-driven platform designed to enhance communication productivity for teams and leaders. The platform leverages machine learning to automate the creation of business presentations, allowing users to produce well-structured, personalized, and branded content efficiently. By focusing on audience empathy and business understanding, Prezent AI enables employees to save time and significantly improve their productivity in communication tasks.
Coactive AI
Series B in 2024
Coactive AI is a machine learning platform focused on transforming unstructured image and video data into actionable insights. By providing an application programming interface, the company empowers data practitioners and teams to effectively utilize visual data alongside conventional big data tools. Coactive AI employs advanced techniques in data-centric artificial intelligence to enhance the usability of visual data, allowing analysts to derive meaningful insights quickly and efficiently. The platform aims to simplify the challenges associated with managing unstructured data, making it accessible and valuable for data-driven decision-making.
Vera
Pre Seed Round in 2023
Vera develops an assessment platform to identify and address risks in artificial intelligence and machine learning models. It engages key stakeholders across teams to create data-driven assessments and use data science tools to investigate AI and ML models, helping organizations navigate through uncertainty and protecting companies and individuals from risky artificial intelligence systems.
Validic
Venture Round in 2022
Validic, Inc. is a technology company specializing in a cloud-based platform that collects and manages mobile health data from various internet-enabled applications and devices. Founded in 2010 and based in Durham, North Carolina, Validic connects healthcare organizations with over 400 clinical and consumer devices, allowing for the integration of patient-recorded data into clinical workflows. Its primary offerings include Validic Solution, which links digital health data to healthcare providers; Validic Connect, which facilitates access to a broader range of clinical and consumer applications; and Validic Mobile, designed for data collection from health apps and in-home devices. The company serves a diverse clientele, including wellness companies, healthcare providers, pharmaceuticals, and health plans, with the goal of enhancing the quality of human life through actionable health data.
Veritonic
Series A in 2022
Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.
Clozd
Series A in 2022
Clozd is a company based in Lehi, Utah, that specializes in win-loss analysis through its advanced analytics software. Founded in 2017, Clozd aims to help organizations understand the underlying reasons for their successes and failures in sales. By synthesizing win-loss data from various sources, the software provides meaningful insights that enable clients to refine their product strategies, improve messaging, and enhance strategic alignment across teams. This information is crucial for fostering sales effectiveness and driving overall business performance.
Prezent AI
Series A in 2022
Prezent AI operates an AI-driven platform designed to enhance communication productivity for teams and leaders. The platform leverages machine learning to automate the creation of business presentations, allowing users to produce well-structured, personalized, and branded content efficiently. By focusing on audience empathy and business understanding, Prezent AI enables employees to save time and significantly improve their productivity in communication tasks.
Involve.ai
Series A in 2021
Involve is a customer intelligence platform that uses artificial intelligence to help businesses accelerate growth from existing data. It organizes all customer data and interactions in a single dashboard to quickly predict customer health, stop customers from leaving, and expand them to increase revenue.
StatusPro
Seed Round in 2021
StatusPro is a sports technology company that integrates data with augmented and virtual reality to offer innovative training and gaming solutions. The company specializes in creating three-dimensional simulations that detail player performance during NFL games. These simulations are transformed into virtual reality experiences, allowing coaches, players, and fans to engage more deeply with the sport. By leveraging advanced technology, StatusPro enhances the training process and overall enjoyment of football, providing users with immersive tools for skill development and analysis.
Podsights
Venture Round in 2021
Podsights is a company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018 and based in New York, it offers a platform that provides podcast publishers and advertisers with actionable data and insights. This enables users to effectively target their content and measure the performance of their campaigns. Podsights replaces traditional methods of reporting, such as emailing download numbers and audio files, with modern, real-time analytics that allow for precise tracking of podcast listens and their impact on on-site activity. By utilizing a pixel-based measurement solution, Podsights equips advertisers with critical information about the effectiveness of their campaigns, contributing to a more data-driven approach to podcast advertising.
Veritonic
Series A in 2020
Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.
Chartable
Seed Round in 2020
Chartable, Inc. is a company that provides a platform for tracking and analyzing podcasts, aimed at assisting creators in understanding and growing their audiences. Founded in 2018 and based in New York, Chartable offers tools that enable users to collect and analyze data on downloads, engagement, charts, ratings, and reviews from various distribution channels. This allows both independent podcasters and major media publishers to gain insights into their own podcasts as well as their competitors. The platform is designed to help users find, track, and share podcasts or episodes, ultimately enhancing their ability to monetize and improve their content in the podcast industry.
Podsights
Seed Round in 2020
Podsights is a company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018 and based in New York, it offers a platform that provides podcast publishers and advertisers with actionable data and insights. This enables users to effectively target their content and measure the performance of their campaigns. Podsights replaces traditional methods of reporting, such as emailing download numbers and audio files, with modern, real-time analytics that allow for precise tracking of podcast listens and their impact on on-site activity. By utilizing a pixel-based measurement solution, Podsights equips advertisers with critical information about the effectiveness of their campaigns, contributing to a more data-driven approach to podcast advertising.
Chartable
Seed Round in 2019
Chartable, Inc. is a company that provides a platform for tracking and analyzing podcasts, aimed at assisting creators in understanding and growing their audiences. Founded in 2018 and based in New York, Chartable offers tools that enable users to collect and analyze data on downloads, engagement, charts, ratings, and reviews from various distribution channels. This allows both independent podcasters and major media publishers to gain insights into their own podcasts as well as their competitors. The platform is designed to help users find, track, and share podcasts or episodes, ultimately enhancing their ability to monetize and improve their content in the podcast industry.
Segment
Series D in 2019
Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify, and connect their first-party to over 200 marketing, analytics, and data warehouse tools. It was founded in 2011 and headquartered in San Francisco, California.
Involve.ai
Seed Round in 2018
Involve is a customer intelligence platform that uses artificial intelligence to help businesses accelerate growth from existing data. It organizes all customer data and interactions in a single dashboard to quickly predict customer health, stop customers from leaving, and expand them to increase revenue.
Shape Matrix
Series A in 2018
Shape Matrix is committed to helping organizations harness the power of truth as a competitive advantage to build trusted and fast-growing enterprises. The Shape Matrix system uses geometric shapes to generate an inexhaustible number of visually appealing 2D and 3D marks – Shapetags – that serve as secure, serialized, hard-to-clone identifiers for physical and digital objects. Shapetags are easily recognized by the human eye, quickly authenticated with off-the-shelf mobile devices and impossible to decode without authorized access. Shapetags can be applied to tiny items as well as those made of difficult-to-track materials like wood and liquids. Shape Matrix technology provides organizations with the traceability solution needed to secure its assets, supply chain and data. The Shape Matrix system was created by Shape Operating System Industries, Inc., a Brooklyn-based innovation lab backed by IA Ventures, Lerer Hippeau Ventures, Greycroft, Slow Ventures, Bloomberg Beta, Box Group, GGV Capital, Traverse Capital and others. For more information, visit http://www.shapematrix.com.
MapAnything
Series C in 2017
MapAnything, Inc. is a geo-productivity software company that develops solutions designed to enhance productivity and planning for businesses using Salesforce and ServiceNow. Founded in 2006 and based in Charlotte, North Carolina, with additional offices in Atlanta, Sydney, and London, MapAnything offers a suite of applications that include mapping, route planning, and territory management. Its flagship product, MapAnything, provides tools for field productivity, prospecting, and business process automation. The company also offers specialized solutions like MapAnything Live for IoT workflows and vehicle telematics, and MapAnything for ServiceNow, which focuses on IT service and asset management. With a diverse customer base exceeding 1,400 clients across various sectors—including financial services, healthcare, technology, and government—MapAnything is recognized as a Gold Salesforce App Innovation Partner and has received accolades for its innovative location analytics. The company, formerly known as Cloudbilt, Inc., rebranded in 2015 and operates as a subsidiary of Salesforce.
Resonate
Series C in 2017
Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.
Shape Matrix
Seed Round in 2017
Shape Matrix is committed to helping organizations harness the power of truth as a competitive advantage to build trusted and fast-growing enterprises. The Shape Matrix system uses geometric shapes to generate an inexhaustible number of visually appealing 2D and 3D marks – Shapetags – that serve as secure, serialized, hard-to-clone identifiers for physical and digital objects. Shapetags are easily recognized by the human eye, quickly authenticated with off-the-shelf mobile devices and impossible to decode without authorized access. Shapetags can be applied to tiny items as well as those made of difficult-to-track materials like wood and liquids. Shape Matrix technology provides organizations with the traceability solution needed to secure its assets, supply chain and data. The Shape Matrix system was created by Shape Operating System Industries, Inc., a Brooklyn-based innovation lab backed by IA Ventures, Lerer Hippeau Ventures, Greycroft, Slow Ventures, Bloomberg Beta, Box Group, GGV Capital, Traverse Capital and others. For more information, visit http://www.shapematrix.com.
MapAnything
Series B in 2017
MapAnything, Inc. is a geo-productivity software company that develops solutions designed to enhance productivity and planning for businesses using Salesforce and ServiceNow. Founded in 2006 and based in Charlotte, North Carolina, with additional offices in Atlanta, Sydney, and London, MapAnything offers a suite of applications that include mapping, route planning, and territory management. Its flagship product, MapAnything, provides tools for field productivity, prospecting, and business process automation. The company also offers specialized solutions like MapAnything Live for IoT workflows and vehicle telematics, and MapAnything for ServiceNow, which focuses on IT service and asset management. With a diverse customer base exceeding 1,400 clients across various sectors—including financial services, healthcare, technology, and government—MapAnything is recognized as a Gold Salesforce App Innovation Partner and has received accolades for its innovative location analytics. The company, formerly known as Cloudbilt, Inc., rebranded in 2015 and operates as a subsidiary of Salesforce.
Comparably
Venture Round in 2017
Comparably is an online platform that specializes in providing comprehensive compensation and culture data to enhance workplace transparency and employee satisfaction. The platform offers insights into compensation based on various factors such as gender, years of experience, region, and company size. By assessing employees' values and needs related to work-life balance, Comparably helps organizations understand what is important to their workforce. This information enables businesses to create more rewarding and sustainable work environments.
Teem by iOFFICE
Series B in 2016
Teem, LLC is a cloud-based software company headquartered in Salt Lake City, Utah, specializing in meeting management and workplace collaboration solutions. Founded in 2010 and formerly known as EventBoard, the company provides a comprehensive software-as-a-service platform that includes tools for conference room scheduling, visitor management, and workspace analytics. Teem's solutions enable organizations to optimize their office space and improve employee efficiency by offering insights into resource utilization. The company serves a wide range of clients, including notable names such as Stripe, Hawaiian Airlines, and Disney. Teem has established strategic partnerships with key technology providers, including Apple and BlueJeans, to enhance its offerings. In 2020, Teem became a subsidiary of iOFFICE, Inc. and continues to innovate in the field of workplace productivity.
MapAnything
Series A in 2015
MapAnything, Inc. is a geo-productivity software company that develops solutions designed to enhance productivity and planning for businesses using Salesforce and ServiceNow. Founded in 2006 and based in Charlotte, North Carolina, with additional offices in Atlanta, Sydney, and London, MapAnything offers a suite of applications that include mapping, route planning, and territory management. Its flagship product, MapAnything, provides tools for field productivity, prospecting, and business process automation. The company also offers specialized solutions like MapAnything Live for IoT workflows and vehicle telematics, and MapAnything for ServiceNow, which focuses on IT service and asset management. With a diverse customer base exceeding 1,400 clients across various sectors—including financial services, healthcare, technology, and government—MapAnything is recognized as a Gold Salesforce App Innovation Partner and has received accolades for its innovative location analytics. The company, formerly known as Cloudbilt, Inc., rebranded in 2015 and operates as a subsidiary of Salesforce.
Teem by iOFFICE
Series A in 2015
Teem, LLC is a cloud-based software company headquartered in Salt Lake City, Utah, specializing in meeting management and workplace collaboration solutions. Founded in 2010 and formerly known as EventBoard, the company provides a comprehensive software-as-a-service platform that includes tools for conference room scheduling, visitor management, and workspace analytics. Teem's solutions enable organizations to optimize their office space and improve employee efficiency by offering insights into resource utilization. The company serves a wide range of clients, including notable names such as Stripe, Hawaiian Airlines, and Disney. Teem has established strategic partnerships with key technology providers, including Apple and BlueJeans, to enhance its offerings. In 2020, Teem became a subsidiary of iOFFICE, Inc. and continues to innovate in the field of workplace productivity.
Validic
Series A in 2014
Validic, Inc. is a technology company specializing in a cloud-based platform that collects and manages mobile health data from various internet-enabled applications and devices. Founded in 2010 and based in Durham, North Carolina, Validic connects healthcare organizations with over 400 clinical and consumer devices, allowing for the integration of patient-recorded data into clinical workflows. Its primary offerings include Validic Solution, which links digital health data to healthcare providers; Validic Connect, which facilitates access to a broader range of clinical and consumer applications; and Validic Mobile, designed for data collection from health apps and in-home devices. The company serves a diverse clientele, including wellness companies, healthcare providers, pharmaceuticals, and health plans, with the goal of enhancing the quality of human life through actionable health data.
Connectivity
Series A in 2014
Connectivity is a leading provider of customer intelligence solutions. It allows businesses of all sizes to identify their best customers, understand customer opinions and recognize their competition. The platform helps businesses identify customer segments, areas of concentration and future growth opportunities. In addition to its focus on direct business solutions, Connectivity offers a software platform through multiple channels, supporting a growing user base of tens of thousands of businesses.
Resonate
Series B in 2012
Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.
Resonate
Series A in 2010
Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.
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