Rembrand is an advertising agency specializing in a comprehensive range of marketing services, including brand strategy, campaign management, and social media marketing. The company offers digital marketing solutions such as content marketing, newsletter, display advertising, and employer branding. Additionally, Rembrand has developed a programmatic product placement platform that utilizes generative AI to enhance videos with virtual product placements, allowing brands to connect seamlessly with creators to scale their marketing efforts. This innovative approach to monetizing videos without interruptive ads positions Rembrand as a forward-thinking player in the advertising landscape.
Stakeholder Labs
Seed Round in 2023
Stakeholder Labs develops enterprise software that helps businesses measure and enhance retail investor engagement. Its key product, Roundtable, enables companies to verify shareholders, assess customer loyalty, and offer unique rewards.
Rembrand
Seed Round in 2022
Rembrand is an advertising agency specializing in a comprehensive range of marketing services, including brand strategy, campaign management, and social media marketing. The company offers digital marketing solutions such as content marketing, newsletter, display advertising, and employer branding. Additionally, Rembrand has developed a programmatic product placement platform that utilizes generative AI to enhance videos with virtual product placements, allowing brands to connect seamlessly with creators to scale their marketing efforts. This innovative approach to monetizing videos without interruptive ads positions Rembrand as a forward-thinking player in the advertising landscape.
Breef
Venture Round in 2022
Breef operates an online platform that connects businesses with vetted marketing and creative agencies for project-based collaborations. The platform offers tools for project planning, proposal evaluation, contract management, and payments.
Elevate Research
Series A in 2021
Elevate Research offers a platform that enables restaurants and retailers to survey customers who recently visited their establishments. This data-driven approach helps businesses boost revenue through smarter marketing strategies.
Tapcart is a mobile commerce software platform that enables brands to build native mobile shopping apps for their ecommerce stores without coding. The platform integrates with Shopify and supports the creation and management of mobile apps connected to storefronts, along with features such as marketing automation, push notifications, customer reviews, analytics, and various ecommerce integrations. Since its founding in 2017, Tapcart has served thousands of Shopify brands and is based in Santa Monica, California.
Breef
Debt Financing in 2021
Breef operates an online platform that connects businesses with vetted marketing and creative agencies for project-based collaborations. The platform offers tools for project planning, proposal evaluation, contract management, and payments.
Podsights
Venture Round in 2021
Podsights is a New York-based company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018, it offers a platform that provides podcast publishers and advertisers with actionable data and insights to optimize their content and assess campaign performance. The platform features a pixel-based measurement solution, allowing advertisers to track the impact of their podcasts by linking listens to on-site activity. Podsights enhances the advertising experience by delivering modern reporting tools that eliminate the need for manual data sharing, such as emailing download numbers or audio files. By offering real-time downloads, air checks, and placement transcripts, Podsights empowers marketers to gain a deeper understanding of their campaigns and make informed adjustments to improve effectiveness.
MutualMarkets
Seed Round in 2021
MutualMarkets facilitates collaborative marketing between brands and content owners like TV shows and movies. Its AI-driven platform streamlines the process of forming partnerships and deploying co-marketing ads, which typically outperform standard creatives by up to ten times.
Chartable
Seed Round in 2020
Chartable, Inc. is a New York-based company that specializes in podcast analytics and marketing tools aimed at helping creators understand, grow, and monetize their audiences. Founded in 2018, Chartable offers a platform that tracks and analyzes podcasts by providing insights into downloads, engagement, charts, ratings, and reviews. This data is accessible through an intuitive dashboard that consolidates information from various distribution channels. By offering these analytics, Chartable empowers both independent podcasters and major media publishers to better understand their podcasts and those of their competitors, facilitating informed decisions to enhance their reach and effectiveness in the podcasting landscape.
Metadata, Inc. develops a marketing data analytics platform designed to streamline demand generation for B2B enterprises. The platform supports scheduling campaign amplification to targeted audiences, provides full profile information for new signups, and auto-generates buyer and user personas while offering access to a database of prospects. It enables prospect segmentation by industry, job function, technology stack, and interests, and monitors signups to accelerate pipeline creation and marketing campaigns by applying automation data to targeted advertising. The company also integrates with marketing automation systems such as Salesforce to reduce manual tasks for marketers. Founded in 2015, Metadata, Inc. is headquartered in California. By compiling historical sales data, the platform creates profiles of ideal customers and orchestrates the acceleration of existing opportunities while targeting new accounts, helping B2B teams optimize demand generation and drive more predictable outcomes.
Tapcart is a mobile commerce software platform that enables brands to build native mobile shopping apps for their ecommerce stores without coding. The platform integrates with Shopify and supports the creation and management of mobile apps connected to storefronts, along with features such as marketing automation, push notifications, customer reviews, analytics, and various ecommerce integrations. Since its founding in 2017, Tapcart has served thousands of Shopify brands and is based in Santa Monica, California.
Podsights
Seed Round in 2020
Podsights is a New York-based company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018, it offers a platform that provides podcast publishers and advertisers with actionable data and insights to optimize their content and assess campaign performance. The platform features a pixel-based measurement solution, allowing advertisers to track the impact of their podcasts by linking listens to on-site activity. Podsights enhances the advertising experience by delivering modern reporting tools that eliminate the need for manual data sharing, such as emailing download numbers or audio files. By offering real-time downloads, air checks, and placement transcripts, Podsights empowers marketers to gain a deeper understanding of their campaigns and make informed adjustments to improve effectiveness.
Nok Recommerce
Seed Round in 2019
Nok offers a sustainable solution for brands to provide consumers with in-home product tryouts, featuring a delivery service within two hours and no upfront costs. Users can easily purchase or return products through their Nok accounts, facilitating a seamless experience. The service is environmentally friendly and offers partner brands several advantages, such as the ability to attract consumers to try their products before competitors, gather insights into customer perceptions, and optimize marketing strategies with valuable data. Additionally, Nok operates a circular system focused on reverse logistics and multi-channel resale, allowing brands to manage returns effectively and convert them into new revenue streams while maintaining supply chain integrity. This multifaceted approach enhances customer interaction and reduces traditional purchasing barriers, ultimately driving sales and fostering brand loyalty.
Inspo Network
Seed Round in 2019
Inspo Network, Inc. is a media company based in Seattle, Washington, that focuses on creating premium lifestyle content through a video application designed to connect original content creators with brands. Established in 2017, the company specializes in short-form video experiences across various expert categories, including beauty, fashion, fitness, food, home, and lifestyle. Inspo's platform allows creators to produce high-quality, television-style shows that resonate with over 120 million viewers, while also facilitating seamless product integration for brands within this content. By leveraging a crowdsourced production model, Inspo enables users to easily discover and engage with curated experiences, effectively transforming the lifestyle market for both creators and consumers.
Heretto
Seed Round in 2019
Heretto is an AI-powered content operations platform designed for customer-driven companies. The company specializes in a Component Content Management System that facilitates collaboration and dynamic publishing. Heretto's technology transforms clients' content into flexible and manageable data, enabling organizations to structure their information effectively. This structured content can be leveraged across various functions, including documentation, customer support, marketing, human resources, and regulatory compliance. By streamlining support processes and enhancing customer experiences, Heretto empowers users to independently resolve product issues and improves the overall value of information for content creation, management, and distribution.
Glow Technologies Inc. operates an online platform designed to support podcasters in building their media businesses. Established in 2019 and based in Seattle, Washington, Glow provides tools that enable podcast creators to foster direct relationships with their listeners. The platform allows users to create custom marketing web pages that align with their brand, while listeners can subscribe to premium content or make one-time payments directly from their preferred podcast player. By facilitating these subscriptions, Glow helps podcasters access new revenue streams, enhancing their content offerings and audience engagement beyond traditional advertising and sponsorships.
Tapcart
Seed Round in 2019
Tapcart is a mobile commerce software platform that enables brands to build native mobile shopping apps for their ecommerce stores without coding. The platform integrates with Shopify and supports the creation and management of mobile apps connected to storefronts, along with features such as marketing automation, push notifications, customer reviews, analytics, and various ecommerce integrations. Since its founding in 2017, Tapcart has served thousands of Shopify brands and is based in Santa Monica, California.
Chartable
Seed Round in 2019
Chartable, Inc. is a New York-based company that specializes in podcast analytics and marketing tools aimed at helping creators understand, grow, and monetize their audiences. Founded in 2018, Chartable offers a platform that tracks and analyzes podcasts by providing insights into downloads, engagement, charts, ratings, and reviews. This data is accessible through an intuitive dashboard that consolidates information from various distribution channels. By offering these analytics, Chartable empowers both independent podcasters and major media publishers to better understand their podcasts and those of their competitors, facilitating informed decisions to enhance their reach and effectiveness in the podcasting landscape.
BZR operates an online platform that facilitates post-purchase upselling and referrals for e-commerce merchants. It introduces complementary products to customers, allowing merchants to earn additional revenue through automated payments.
Ceros offers a cloud-based platform empowering marketers and designers to create rich, interactive content without coding or traditional web development. Its software enables real-time collaboration on digital projects and seamless publishing.
PebblePost
Series C in 2018
Founded in 2014, PebblePost operates a digital-to-direct mail marketing platform. It converts online interest into offline purchases by sending targeted direct mail, driving conversions and measurable business outcomes.
SEMrush
Venture Round in 2018
SEMrush is a SaaS platform offering online visibility management and content marketing solutions. It empowers businesses worldwide to achieve measurable results in digital marketing, with tools covering search, content, social media, and market research. Trusted by over five million professionals, SEMrush integrates seamlessly with Google and other platforms.
Tapcart
Seed Round in 2017
Tapcart is a mobile commerce software platform that enables brands to build native mobile shopping apps for their ecommerce stores without coding. The platform integrates with Shopify and supports the creation and management of mobile apps connected to storefronts, along with features such as marketing automation, push notifications, customer reviews, analytics, and various ecommerce integrations. Since its founding in 2017, Tapcart has served thousands of Shopify brands and is based in Santa Monica, California.
Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.
Amplero is a provider of an artificial intelligence-driven market optimization platform that enhances customer engagement through personalized messaging. By utilizing machine learning and multi-armed bandit experimentation, the company automatically identifies valuable audience micro-segments and tailors compelling messages for each segment. Its platform continuously tests numerous permutations to optimize customer interactions, thereby maximizing customer lifetime value and loyalty. This is particularly beneficial for business-to-consumer marketers in the financial services sector, who face significant challenges due to organizational silos, tech-related complexities, and the sensitive nature of building customer relationships in a regulated industry. Amplero's focus on delivering personalized experiences enables companies to meet the evolving expectations of consumers who seek tailored interactions that connect with their preferences.
FanAI operates an AI-driven audience monetization platform for the esports industry. It provides sponsors with insights into fan behavior, enabling targeted relationships and predicting fan responses. The platform offers dashboards, real-time analysis, fan segments, behavior analytics, return on investment measurement, and return on sponsorship tracking.
PebblePost
Debt Financing in 2017
Founded in 2014, PebblePost operates a digital-to-direct mail marketing platform. It converts online interest into offline purchases by sending targeted direct mail, driving conversions and measurable business outcomes.
MNTN
Convertible Note in 2017
MNTN is a technology company specializing in Connected TV advertising. It offers advanced targeting, measurement, and automated optimization tools to deliver effective performance-driven campaigns for businesses.
Sourcepoint
Series B in 2017
Sourcepoint provides a privacy software platform for publishers and advertisers to manage consent and compliance across dynamic consumer touchpoints. The platform automates privacy workflows to help clients obtain privacy law compliant consent, communicate with users of ad blockers, and test monetization approaches. It also operates a content compensation platform that helps publishers quantify monetization challenges and offer consumers more ways to support the content they enjoy. The company serves enterprise clients with privacy automation and related consultative services to enable compliant data use and revenue experimentation. Founded in 2015, Sourcepoint is headquartered in New York, with offices in London and Berlin.
Button facilitates seamless mobile commerce by connecting brands and consumers via its platform. It enables brands to drive sales and publishers to earn revenue through enhanced user experiences.
Vertical Mass
Series A in 2016
Vertical Mass, Inc. is an online data management platform based in Los Angeles, California, founded in 2013. The company specializes in serving celebrities and businesses in the music, entertainment, and sports industries by enabling them to collect, manage, and store data on their fans across various digital channels, including social media, websites, mobile applications, ecommerce, and content streaming services. By leveraging this proprietary audience data, clients can gain insights into fan affinities, allowing for more effective advertising and content distribution. Vertical Mass empowers its users to enhance engagement with their audience, optimize marketing strategies, and ultimately drive revenue through data monetization options such as aggregation, sales, or licensing. The platform is tailored to meet the unique needs of a diverse clientele, from emerging influencers to established industry leaders.
OmniVirt
Seed Round in 2016
OmniVirt is a technology company based in Millbrae, California, founded in 2012. It specializes in creating an advertising platform that enables the creation and distribution of immersive ads using virtual reality (VR), 360° video, 3D rendering, and augmented reality (AR). The platform allows brands to upload, promote, and analyze their content across a network of publishers and platforms, delivering significantly higher performance than traditional advertising. OmniVirt's technology is compatible with most browsers and trusted by major publishers such as The New York Times, WSJ, Washington Post, and Forbes.
Ceros offers a cloud-based platform empowering marketers and designers to create rich, interactive content without coding or traditional web development. Its software enables real-time collaboration on digital projects and seamless publishing.
Partnerize
Series C in 2016
Partnerize is a software company that provides a partner automation platform designed to build, manage, and optimize partnership marketing programs. The platform supports discovery, recruitment, optimization, payment, brand safety, and fraud prevention, delivered as an end-to-end SaaS solution. It uses artificial intelligence to form, analyze, and predict the outcomes of partner marketing campaigns, helping marketers increase customer acquisition and generate higher-margin revenue from online channels while reducing dependence on primary sales and marketing channels. The product aims to give marketers control over the entire partnership lifecycle from discovery to payout on a single platform.
Metadata
Seed Round in 2016
Metadata, Inc. develops a marketing data analytics platform designed to streamline demand generation for B2B enterprises. The platform supports scheduling campaign amplification to targeted audiences, provides full profile information for new signups, and auto-generates buyer and user personas while offering access to a database of prospects. It enables prospect segmentation by industry, job function, technology stack, and interests, and monitors signups to accelerate pipeline creation and marketing campaigns by applying automation data to targeted advertising. The company also integrates with marketing automation systems such as Salesforce to reduce manual tasks for marketers. Founded in 2015, Metadata, Inc. is headquartered in California. By compiling historical sales data, the platform creates profiles of ideal customers and orchestrates the acceleration of existing opportunities while targeting new accounts, helping B2B teams optimize demand generation and drive more predictable outcomes.
PebblePost
Series A in 2016
Founded in 2014, PebblePost operates a digital-to-direct mail marketing platform. It converts online interest into offline purchases by sending targeted direct mail, driving conversions and measurable business outcomes.
Blitsy, Inc., founded in 2011 and headquartered in Chicago, Illinois, is an online retailer specializing in arts and crafts supplies. The company provides a comprehensive shopping platform that offers a wide selection of craft supplies, tools, and instructional videos for various DIY projects. Blitsy aims to enhance the online shopping experience for creative individuals by offering curated, limited-time sale events that feature unique products and competitive prices. Additionally, the company supports craft suppliers with digital promotion services, helping them reach a broader audience in the arts and crafts market. As of 2017, Blitsy operates as a subsidiary of Nicole Crafts LLC.
Netsertive
Series C in 2015
Founded in 2009, Netsertive is a leading provider of intelligent online marketing platforms. It specializes in delivering high-performance campaigns for local businesses across various categories such as automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. The company's proprietary data intelligence engine enables swift campaign execution, ensuring optimal speed, performance, and value. Netsertive also facilitates co-op marketing approval and reimbursement processes.
Frontline Selling (acquisition)
Series A in 2015
PeopleLinx, Inc. operates a social business profile optimization platform that helps employees enhance their online presence and credibility. Founded in 2009 and headquartered in Philadelphia, Pennsylvania, the company provides a gamified solution that enables sales professionals to build relationships, attract qualified leads, and engage connections through targeted content. Its platform integrates with customer relationship management (CRM) systems, allowing users to track the impact of their activities and measure results effectively. Catering to various industries, including banking, insurance, legal, technology, and professional services, PeopleLinx serves a diverse clientele that includes notable organizations such as Comcast, Dechert LLP, and Marriott. As of 2017, PeopleLinx operates as a subsidiary of Frontline Selling.
Sourcepoint
Series A in 2015
Sourcepoint provides a privacy software platform for publishers and advertisers to manage consent and compliance across dynamic consumer touchpoints. The platform automates privacy workflows to help clients obtain privacy law compliant consent, communicate with users of ad blockers, and test monetization approaches. It also operates a content compensation platform that helps publishers quantify monetization challenges and offer consumers more ways to support the content they enjoy. The company serves enterprise clients with privacy automation and related consultative services to enable compliant data use and revenue experimentation. Founded in 2015, Sourcepoint is headquartered in New York, with offices in London and Berlin.
MNTN
Convertible Note in 2015
MNTN is a technology company specializing in Connected TV advertising. It offers advanced targeting, measurement, and automated optimization tools to deliver effective performance-driven campaigns for businesses.
Blitsy, Inc., founded in 2011 and headquartered in Chicago, Illinois, is an online retailer specializing in arts and crafts supplies. The company provides a comprehensive shopping platform that offers a wide selection of craft supplies, tools, and instructional videos for various DIY projects. Blitsy aims to enhance the online shopping experience for creative individuals by offering curated, limited-time sale events that feature unique products and competitive prices. Additionally, the company supports craft suppliers with digital promotion services, helping them reach a broader audience in the arts and crafts market. As of 2017, Blitsy operates as a subsidiary of Nicole Crafts LLC.
Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.
Button facilitates seamless mobile commerce by connecting brands and consumers via its platform. It enables brands to drive sales and publishers to earn revenue through enhanced user experiences.
Partnerize
Series B in 2014
Partnerize is a software company that provides a partner automation platform designed to build, manage, and optimize partnership marketing programs. The platform supports discovery, recruitment, optimization, payment, brand safety, and fraud prevention, delivered as an end-to-end SaaS solution. It uses artificial intelligence to form, analyze, and predict the outcomes of partner marketing campaigns, helping marketers increase customer acquisition and generate higher-margin revenue from online channels while reducing dependence on primary sales and marketing channels. The product aims to give marketers control over the entire partnership lifecycle from discovery to payout on a single platform.
Netsertive
Series B in 2014
Founded in 2009, Netsertive is a leading provider of intelligent online marketing platforms. It specializes in delivering high-performance campaigns for local businesses across various categories such as automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. The company's proprietary data intelligence engine enables swift campaign execution, ensuring optimal speed, performance, and value. Netsertive also facilitates co-op marketing approval and reimbursement processes.
Frontline Selling (acquisition)
Series A in 2014
PeopleLinx, Inc. operates a social business profile optimization platform that helps employees enhance their online presence and credibility. Founded in 2009 and headquartered in Philadelphia, Pennsylvania, the company provides a gamified solution that enables sales professionals to build relationships, attract qualified leads, and engage connections through targeted content. Its platform integrates with customer relationship management (CRM) systems, allowing users to track the impact of their activities and measure results effectively. Catering to various industries, including banking, insurance, legal, technology, and professional services, PeopleLinx serves a diverse clientele that includes notable organizations such as Comcast, Dechert LLP, and Marriott. As of 2017, PeopleLinx operates as a subsidiary of Frontline Selling.
MakersKit
Seed Round in 2014
MakersKit, Inc. is a company based in San Francisco, California, that specializes in developing a variety of do-it-yourself (DIY) project kits. Founded in 2013, it offers an extensive range of products, including terrariums, apothecary kits, candles, lip balm, and T-shirt printing kits, among others. Each kit is designed to inspire creativity and is accompanied by all necessary supplies and online video tutorials to facilitate the crafting experience. MakersKit markets its products through both physical retail stores and online platforms, ensuring accessibility for a broad audience. The company has also established a strategic partnership with Birchbox, further enhancing its reach in the DIY market.
Media Redefined
Seed Round in 2014
Media Redefined was a Social Media Agency that started in January, 2009. It closed down its operations on 18th July, 2012 and sold the domain and digital assets to an undisclosed individual.
Some of the brands with which Media Redefined worked extensively include - Samsung, Maruti, Aircel, Micromax, NIIT, NASSCOM, etc.
The founders can be contacted at:
catchme@praval.com
gauravtechie@gmail.com
honeytech@gmail.com
Elicit, Inc. is a SaaS software company based in Chicago, Illinois, that specializes in enhancing on-site search capabilities for marketers and retailers. Founded in 2011 and originally named Elevation, Inc., Elicit provides a platform that allows users to transform the search box into a powerful branding and conversion tool. Its software features a drag-and-drop interface, enabling businesses to prioritize and customize search results based on various criteria, such as context, time, keyword, and location. This functionality helps marketers effectively curate search results, align their branding with marketing calendars, and support promotional initiatives, ultimately driving better engagement and conversions for their online businesses.
Ceros
Venture Round in 2014
Ceros offers a cloud-based platform empowering marketers and designers to create rich, interactive content without coding or traditional web development. Its software enables real-time collaboration on digital projects and seamless publishing.
TagMan
Venture Round in 2013
TagMan is a leading provider of tag management and marketing data solutions, specializing in helping enterprises navigate the complexities of web analytics, ecommerce, and marketing data. The platform enables businesses to efficiently manage and unify tag-based technologies, resulting in a streamlined and coherent stream of clean marketing data from diverse channels. TagMan serves a wide array of industries, including travel, fashion, consumer goods, electronics, financial services, pharmaceuticals, and telecommunications, making it a preferred partner for organizations seeking to enhance their marketing return on investment. The platform offers features such as marketing attribution, data optimization, conversion tracking, and a visual insights suite, allowing e-commerce professionals and digital marketers to effectively visualize the customer journey and optimize their marketing efforts. Notable clients include major brands such as Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone.
Frontline Selling (acquisition)
Series A in 2013
PeopleLinx, Inc. operates a social business profile optimization platform that helps employees enhance their online presence and credibility. Founded in 2009 and headquartered in Philadelphia, Pennsylvania, the company provides a gamified solution that enables sales professionals to build relationships, attract qualified leads, and engage connections through targeted content. Its platform integrates with customer relationship management (CRM) systems, allowing users to track the impact of their activities and measure results effectively. Catering to various industries, including banking, insurance, legal, technology, and professional services, PeopleLinx serves a diverse clientele that includes notable organizations such as Comcast, Dechert LLP, and Marriott. As of 2017, PeopleLinx operates as a subsidiary of Frontline Selling.
Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.
33Across Inc. is a New York-based company that operates a social sharing and content discovery platform designed to enhance programmatic advertising in a cookieless environment. Founded in 2007, the company provides innovative marketing technologies such as SocialDNA Targeting, which helps clients identify and engage with social networks related to their brands. Its offerings include the BRAND GRAPH, which predicts consumer behavior to deliver brand and direct response ROI, Social Personas for real-time audience insights, and the Real Platform, which ensures the quality of ads by verifying viewability and mitigating fraudulent traffic. 33Across aims to empower marketers by helping them identify high-potential prospects connected to existing customers and brand loyalists. The company also has offices in San Francisco, Sunnyvale, Salt Lake City, and Chicago, further extending its reach in the advertising ecosystem.
Partnerize
Series A in 2012
Partnerize is a software company that provides a partner automation platform designed to build, manage, and optimize partnership marketing programs. The platform supports discovery, recruitment, optimization, payment, brand safety, and fraud prevention, delivered as an end-to-end SaaS solution. It uses artificial intelligence to form, analyze, and predict the outcomes of partner marketing campaigns, helping marketers increase customer acquisition and generate higher-margin revenue from online channels while reducing dependence on primary sales and marketing channels. The product aims to give marketers control over the entire partnership lifecycle from discovery to payout on a single platform.
MNTN
Venture Round in 2012
MNTN is a technology company specializing in Connected TV advertising. It offers advanced targeting, measurement, and automated optimization tools to deliver effective performance-driven campaigns for businesses.
Elicit, Inc. is a SaaS software company based in Chicago, Illinois, that specializes in enhancing on-site search capabilities for marketers and retailers. Founded in 2011 and originally named Elevation, Inc., Elicit provides a platform that allows users to transform the search box into a powerful branding and conversion tool. Its software features a drag-and-drop interface, enabling businesses to prioritize and customize search results based on various criteria, such as context, time, keyword, and location. This functionality helps marketers effectively curate search results, align their branding with marketing calendars, and support promotional initiatives, ultimately driving better engagement and conversions for their online businesses.
Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.
Media Armor
Series A in 2012
Media Armor is a company that specializes in mobile advertising analytics, focusing on enhancing interactions between consumers and brands. It offers tools for the mobile display advertising industry that enable multi-channel marketers to effectively reach consumers through relevant advertisements on various devices, including desktops, tablets, and smartphones. By creating detailed blueprints of consumer actions across all channels, Media Armor enhances ad decision-making and allows for the tracking of consumer activity across multiple points of sale, including in-store purchases and catalog interactions. This comprehensive approach provides measurable return on advertising spend (ROAS), effectively unifying digital and offline marketing efforts.
Parent Media Group
Venture Round in 2012
Parent Media Group Inc. is a company that operates family-oriented websites designed to engage and support parents. Founded in 2005 and based in Charlotte, North Carolina, its platforms include TheCuteKid.com, which provides resources for entering the entertainment industry alongside prizes and casting opportunities; ParentSociety.com, which explores various aspects of parenthood from pregnancy through the teenage years; CanvasPeople.com, which transforms personal photos into art; and DealsforMommy, a service that delivers attractive deals and free samples to mothers. The company's sites foster social interaction and community engagement, offering interactive content that allows parents to shop, share experiences, and find entertainment.
Klout is an application that assesses social influence by analyzing a user's ability to drive engagement across various social media platforms. By connecting their social network accounts, users receive a score ranging from 1 to 100, which reflects their capacity to inspire actions within their online communities. This scoring system helps individuals gain insights into their influence and understand how they impact others. Additionally, Klout offers opportunities for users to cultivate and be acknowledged for their social influence, fostering a deeper connection between personal engagement and recognition in the digital landscape.
MNTN is a technology company specializing in Connected TV advertising. It offers advanced targeting, measurement, and automated optimization tools to deliver effective performance-driven campaigns for businesses.
TagMan is a leading provider of tag management and marketing data solutions, specializing in helping enterprises navigate the complexities of web analytics, ecommerce, and marketing data. The platform enables businesses to efficiently manage and unify tag-based technologies, resulting in a streamlined and coherent stream of clean marketing data from diverse channels. TagMan serves a wide array of industries, including travel, fashion, consumer goods, electronics, financial services, pharmaceuticals, and telecommunications, making it a preferred partner for organizations seeking to enhance their marketing return on investment. The platform offers features such as marketing attribution, data optimization, conversion tracking, and a visual insights suite, allowing e-commerce professionals and digital marketers to effectively visualize the customer journey and optimize their marketing efforts. Notable clients include major brands such as Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone.
Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.
Elicit, Inc. is a SaaS software company based in Chicago, Illinois, that specializes in enhancing on-site search capabilities for marketers and retailers. Founded in 2011 and originally named Elevation, Inc., Elicit provides a platform that allows users to transform the search box into a powerful branding and conversion tool. Its software features a drag-and-drop interface, enabling businesses to prioritize and customize search results based on various criteria, such as context, time, keyword, and location. This functionality helps marketers effectively curate search results, align their branding with marketing calendars, and support promotional initiatives, ultimately driving better engagement and conversions for their online businesses.
PrecisionDemand
Series C in 2011
PrecisionDemand is an early-stage company headquartered in Seattle with a presence in New York, specializing in television media agency services. The company employs advanced analytics to efficiently target advertisements towards clients' most promising prospects across various demographic and behavioral attributes. Their proprietary Buyometric targeting system enables precise TV audience targeting, reducing clients' cost-per-sale by over 25% while accurately predicting sales volumes through multiple channels with over 95% accuracy. PrecisionDemand offers comprehensive campaign tracking, analysis, and optimization services, providing clients with valuable insights into marketing effectiveness and operational efficiency.
TagMan is a leading provider of tag management and marketing data solutions, specializing in helping enterprises navigate the complexities of web analytics, ecommerce, and marketing data. The platform enables businesses to efficiently manage and unify tag-based technologies, resulting in a streamlined and coherent stream of clean marketing data from diverse channels. TagMan serves a wide array of industries, including travel, fashion, consumer goods, electronics, financial services, pharmaceuticals, and telecommunications, making it a preferred partner for organizations seeking to enhance their marketing return on investment. The platform offers features such as marketing attribution, data optimization, conversion tracking, and a visual insights suite, allowing e-commerce professionals and digital marketers to effectively visualize the customer journey and optimize their marketing efforts. Notable clients include major brands such as Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone.
Klout is an application that assesses social influence by analyzing a user's ability to drive engagement across various social media platforms. By connecting their social network accounts, users receive a score ranging from 1 to 100, which reflects their capacity to inspire actions within their online communities. This scoring system helps individuals gain insights into their influence and understand how they impact others. Additionally, Klout offers opportunities for users to cultivate and be acknowledged for their social influence, fostering a deeper connection between personal engagement and recognition in the digital landscape.
Netsertive
Series A in 2010
Founded in 2009, Netsertive is a leading provider of intelligent online marketing platforms. It specializes in delivering high-performance campaigns for local businesses across various categories such as automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. The company's proprietary data intelligence engine enables swift campaign execution, ensuring optimal speed, performance, and value. Netsertive also facilitates co-op marketing approval and reimbursement processes.
Friendbuy
Seed Round in 2010
Friendbuy, Inc. is a Santa Monica-based company that provides an online platform designed to facilitate customer referral programs for e-commerce businesses. Established in 2009, the company offers a software-as-a-service (SaaS) solution that enables retailers to create and manage referral marketing campaigns, allowing customers to share their favorite products with friends and receive rewards for their referrals. Friendbuy's platform features real-time analytics and customizable templates, empowering brands to optimize their marketing efforts and enhance customer loyalty. The company serves a diverse clientele that includes both innovative startups and established Fortune 100 companies, helping them to scale customer acquisition and increase brand awareness effectively.
Buddy Media
Series C in 2010
Buddy Media is a provider of social media marketing applications that enable companies to engage and expand their audiences on social networks. Favored by eight of the world's top ten global advertisers, Buddy Media offers a comprehensive social marketing suite designed to help brands foster meaningful connections with consumers throughout the customer journey. The platform features a scalable and secure architecture, along with data-driven insights that guide brands from initial contact to the point of purchase. Headquartered in New York City, Buddy Media also maintains additional offices in Asia, London, and San Francisco, underscoring its global reach in the social enterprise software market.
Oggifinogi
Series A in 2010
Oggifinogi, Inc. is a provider of advertising technology, specializing in interactive advertisements that leverage rich media technology. The company offers a comprehensive video platform and player technology, enabling advanced campaign analysis to optimize advertising strategies. Founded to enhance the effectiveness of digital advertising, Oggifinogi has positioned itself as a significant player in the advertising technology landscape since its acquisition by Collective in February 2011.
Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.
Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.
Adly Inc. is a digital marketing software and services company that specializes in connecting brands and agencies with influencers and celebrities to enhance audience engagement and drive sales. Founded in 2009 and headquartered in Beverly Hills, California, Adly offers a suite of tools focused on data-driven audience targeting, in-stream social advertising, and real-time event strategies that generate actionable insights and earned media. The company supports over 150 major brands, including Visa, Toyota, and Microsoft, by providing services such as strategic planning, campaign execution, and performance monitoring. Its offerings include AudienceIQ, which optimizes audience matching for sponsored posts, and Campaign Builder, a program designed to surpass traditional advertising methods. Adly has successfully facilitated more than 25,000 celebrity-driven campaigns, making it a prominent player in the digital marketing landscape.
PrecisionDemand
Series B in 2010
PrecisionDemand is an early-stage company headquartered in Seattle with a presence in New York, specializing in television media agency services. The company employs advanced analytics to efficiently target advertisements towards clients' most promising prospects across various demographic and behavioral attributes. Their proprietary Buyometric targeting system enables precise TV audience targeting, reducing clients' cost-per-sale by over 25% while accurately predicting sales volumes through multiple channels with over 95% accuracy. PrecisionDemand offers comprehensive campaign tracking, analysis, and optimization services, providing clients with valuable insights into marketing effectiveness and operational efficiency.
Tynt is a company that provides hosted solutions for online publishers and content creators, enabling them to enhance user engagement through a unique technology. By allowing users to automatically insert a page URL when they copy content, Tynt helps over 600,000 publishers improve their search engine optimization, increase site traffic, and gain valuable content insights. This innovative approach not only boosts brand attribution but also revolutionizes the measurement of user engagement, benefiting both publishers and advertisers. Tynt's core product, Tracer, tracks user actions and ensures that links to original content are included when text or images are pasted, thereby enhancing the overall value of web content. Tynt operates as part of 33Across.
Vizu Corporation
Venture Round in 2009
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.
Sportgenic
Series B in 2008
Sportgenic is an online media and technology company that connects advertisers with millions of engaged sport enthusiasts across its network of specialized websites. These sites cater to diverse sporting interests, offering training resources, competition platforms, social networks, and authentic content. The company employs proprietary technology for precise ad targeting, ensuring marketers achieve a greater return on investment (ROI).
Marketbright
Series A in 2008
Marketbright is a provider of an on-demand marketing automation platform designed to enhance marketing efforts for businesses. The company's offerings include eMarketing Enterprise, which enables users to launch new campaigns, messages, and offers on a daily basis while validating their marketing strategies. Additionally, Marketbright offers BrightSite, a solution that transforms how prospects engage with sales and marketing teams during the evaluation process. Another key product, ChannelBright, facilitates the execution of syndicated campaigns through various channels, allowing for a more integrated marketing approach. With these tools, Marketbright aims to streamline marketing processes and improve customer engagement.
Sportgenic
Series A in 2008
Sportgenic is an online media and technology company that connects advertisers with millions of engaged sport enthusiasts across its network of specialized websites. These sites cater to diverse sporting interests, offering training resources, competition platforms, social networks, and authentic content. The company employs proprietary technology for precise ad targeting, ensuring marketers achieve a greater return on investment (ROI).
DigiSynd
Seed Round in 2008
DigiSynd is a company that specializes in outsourced packaging, syndication, and marketing solutions for digital studios and content creators. By leveraging traditional storytelling techniques and insights from conventional media, DigiSynd effectively enhances the online value of content within digital communities and interactive platforms. The company offers a range of services including online entertainment marketing, production, and syndication, helping clients navigate the complexities of the digital landscape. Founded by Oliver Luckett and Rob Maigret, who previously collaborated at Revver, DigiSynd aims to maximize content reach and engagement through innovative marketing strategies tailored for the online environment.
Buddy Media
Series B in 2008
Buddy Media is a provider of social media marketing applications that enable companies to engage and expand their audiences on social networks. Favored by eight of the world's top ten global advertisers, Buddy Media offers a comprehensive social marketing suite designed to help brands foster meaningful connections with consumers throughout the customer journey. The platform features a scalable and secure architecture, along with data-driven insights that guide brands from initial contact to the point of purchase. Headquartered in New York City, Buddy Media also maintains additional offices in Asia, London, and San Francisco, underscoring its global reach in the social enterprise software market.
OnePIN, Inc. is a technology company based in Westborough, Massachusetts, specializing in user engagement solutions for mobile operators. Founded in 1998, the company provides a suite of services designed to enhance revenue and customer retention by transforming traditional mobile phonebooks into dynamic social address books. Its offerings include CallerXchange, which facilitates person-to-person contact exchanges, and MsgXpress, enabling personalized messaging after missed calls. OnePIN also features SIMplicity Cloud services that drive data usage and reduce churn, as well as BoosterX for seamless top-ups of voice and data plans. Other services include AdXecutive, SurveyXpert, and social networking enhancements through SocialLinX. The company serves a diverse clientele, including mobile operators, educational institutions, and corporations, with a commitment to improving user engagement and optimizing network analytics.
Vizu Corporation
Series A in 2007
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.
Vizu Corporation
Series A in 2005
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.