Greycroft

Greycroft is a venture capital firm established in 2006, headquartered in New York, with an additional office in Los Angeles. The firm focuses on early-stage investments in technology startups, primarily in the internet and mobile markets. Greycroft leverages its extensive network in media and technology to provide entrepreneurs with visibility, strategic relationships, and market access to build successful businesses. With over $1 billion in assets under management, Greycroft has invested in over 200 companies, including notable successes like Venmo, Acorns, and Bird. The firm is committed to diversity, having adopted the Diversity Term Sheet Rider.

William Agathis

Investor

Adam Boutin

Partner

Teddy Citrin

Principal and Board Partner

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Jon Goldman

Board Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Investor

Jen Hilibrand

Investor

Armin Kohan

Investor

Alan Patricof

Chairman and Co-Founder

Massimo Pennisi

Principal

Carley Phillips

Principal

Elaine Russell

Operating Partner

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Co-Founder and Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Will Szczerbiak

Partner

Mark Terbeek

Partner

Marcie Vu

General Partner

Past deals in Digital Marketing

Rembrand

Series A in 2025
Rembrand is an advertising agency specializing in brand strategy and management. It offers a range of services, including online marketing, social media management, content creation, and search engine optimization. Notably, Rembrand has developed a programmatic product placement platform that uses generative AI to integrate paid virtual product placements into videos, providing brands with a non-intrusive advertising solution.

Rembrand

Seed Round in 2022
Rembrand is an advertising agency specializing in brand strategy and management. It offers a range of services, including online marketing, social media management, content creation, and search engine optimization. Notably, Rembrand has developed a programmatic product placement platform that uses generative AI to integrate paid virtual product placements into videos, providing brands with a non-intrusive advertising solution.

Breef

Venture Round in 2022
Breef is a marketing agency platform that connects brands with boutique agencies to fulfill their digital and creative needs. Founded in New York by George Raptis and Emily Bibb, Breef allows users to post projects and find suitable agencies for various purposes, including digital marketing, web development, paid advertising, branding, creative campaigns, and public relations. The platform streamlines the process of finding and engaging with agencies, enabling clients to save time and resources on their advertising campaigns.

Breef

Debt Financing in 2021
Breef is a marketing agency platform that connects brands with boutique agencies to fulfill their digital and creative needs. Founded in New York by George Raptis and Emily Bibb, Breef allows users to post projects and find suitable agencies for various purposes, including digital marketing, web development, paid advertising, branding, creative campaigns, and public relations. The platform streamlines the process of finding and engaging with agencies, enabling clients to save time and resources on their advertising campaigns.

MutualMarkets

Seed Round in 2021
MutualMarkets is a co-marketing platform that facilitates partnerships between brands and content owners, such as TV shows, movies, and gaming titles. The platform leverages artificial intelligence to streamline the traditionally cumbersome process of forming brand alliances, which often involved extensive negotiations and manual coordination. By enabling brands to quickly create and deploy co-marketing ads, MutualMarkets enhances advertising effectiveness, resulting in significantly higher engagement and sales compared to standard advertising approaches. The integration of AI and workflow software within its marketplace allows for a more efficient and modern means of launching collaborative marketing campaigns, ultimately unlocking the potential of co-marketing partnerships.

SEMrush

Venture Round in 2018
SEMrush is an online visibility management and content marketing software-as-a-service platform that provides businesses with tools to enhance their digital marketing efforts. With over 5 million marketing professionals relying on its services, SEMrush offers more than 40 tools for search engine optimization, content marketing, social media management, and market research. The platform supports companies in various industries by helping them build, manage, and measure their marketing campaigns across multiple channels. SEMrush delivers data from over 140 countries and integrates seamlessly with Google and task management platforms, making it an essential resource for businesses aiming to improve their online presence and drive high-quality traffic effectively. The company generates revenue from diverse geographic markets, including the U.S. and the U.K.

Resonate

Series C in 2017
Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.

OmniVirt

Seed Round in 2016
OmniVirt is a technology company based in Millbrae, California, specializing in a virtual reality and 360° video distribution platform for brands and publishers. Established in 2012, the platform allows brands to easily upload, promote, and analyze immersive advertising content across a wide network of publishers. OmniVirt's innovative technology supports the creation of various ad formats, including 360°, 3D, VR, and AR, which have been shown to deliver significantly higher performance compared to traditional advertising methods. The platform is designed to be ad platform agnostic and boasts 99% browser compatibility, making it accessible for digital marketers. OmniVirt is recognized for its collaboration with renowned publishers such as The New York Times, The Wall Street Journal, and Forbes, enhancing the reach and effectiveness of immersive advertising campaigns.

Nativo

Series B in 2015
Nativo, established in 2010, is a technology company based in El Segundo, California, with additional offices in major U.S. cities and London. It specializes in developing a software platform that facilitates native advertising services for both brand advertisers and publishers. The platform enables brands to plan, buy, manage, deliver, optimize, and measure native ad campaigns, while publishers can build, host, serve, and report on these campaigns across their web and mobile properties. Over 300 brands and 350 publishers use Nativo's platform to scale, automate, and measure native ads, enhancing audience engagement and expanding revenue potential.

Media Redefined

Seed Round in 2014
Media Redefined was a Social Media Agency that started in January, 2009. It closed down its operations on 18th July, 2012 and sold the domain and digital assets to an undisclosed individual. Some of the brands with which Media Redefined worked extensively include - Samsung, Maruti, Aircel, Micromax, NIIT, NASSCOM, etc. The founders can be contacted at: catchme@praval.com gauravtechie@gmail.com honeytech@gmail.com

Nativo

Series A in 2013
Nativo, established in 2010, is a technology company based in El Segundo, California, with additional offices in major U.S. cities and London. It specializes in developing a software platform that facilitates native advertising services for both brand advertisers and publishers. The platform enables brands to plan, buy, manage, deliver, optimize, and measure native ad campaigns, while publishers can build, host, serve, and report on these campaigns across their web and mobile properties. Over 300 brands and 350 publishers use Nativo's platform to scale, automate, and measure native ads, enhancing audience engagement and expanding revenue potential.

33Across

Series C in 2012
33Across Inc. is a New York-based company that operates a social sharing and content discovery platform designed to enhance programmatic advertising in a cookieless environment. Founded in 2007, the company provides innovative marketing technologies such as SocialDNA Targeting, which helps clients identify and engage with social networks related to their brands. Its offerings include the BRAND GRAPH, which predicts consumer behavior to deliver brand and direct response ROI, Social Personas for real-time audience insights, and the Real Platform, which ensures the quality of ads by verifying viewability and mitigating fraudulent traffic. 33Across aims to empower marketers by helping them identify high-potential prospects connected to existing customers and brand loyalists. The company also has offices in San Francisco, Sunnyvale, Salt Lake City, and Chicago, further extending its reach in the advertising ecosystem.

Resonate

Series B in 2012
Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.

Media Armor

Series A in 2012
Media Armor specializes in mobile advertising analytics, facilitating interactions between consumers and brands. The company offers tools that enable multi-channel marketers to deliver relevant display advertising across various devices, including desktops, tablets, and smartphones. By creating detailed profiles of consumer actions, Media Armor helps marketers understand and predict consumer behavior, enhancing the effectiveness of their advertising strategies. Their approach includes tracking activities back to all points of sale, such as in-store and catalog purchases, allowing for a comprehensive view of return on advertising spend. This integration of digital and offline marketing efforts provides measurable outcomes and improves decision-making for advertisers.

Buddy Media

Series C in 2010
Buddy Media is a provider of social media marketing applications that enable companies to engage and expand their audiences on social networks. Favored by eight of the world's top ten global advertisers, Buddy Media offers a comprehensive social marketing suite designed to help brands foster meaningful connections with consumers throughout the customer journey. The platform features a scalable and secure architecture, along with data-driven insights that guide brands from initial contact to the point of purchase. Headquartered in New York City, Buddy Media also maintains additional offices in Asia, London, and San Francisco, underscoring its global reach in the social enterprise software market.

Resonate

Series A in 2010
Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.

Adly

Series B in 2010
Adly Inc. is a digital marketing software and services company that specializes in connecting brands and agencies with influencers and celebrities to enhance audience engagement and drive sales. Founded in 2009 and headquartered in Beverly Hills, California, Adly offers a suite of tools focused on data-driven audience targeting, in-stream social advertising, and real-time event strategies that generate actionable insights and earned media. The company supports over 150 major brands, including Visa, Toyota, and Microsoft, by providing services such as strategic planning, campaign execution, and performance monitoring. Its offerings include AudienceIQ, which optimizes audience matching for sponsored posts, and Campaign Builder, a program designed to surpass traditional advertising methods. Adly has successfully facilitated more than 25,000 celebrity-driven campaigns, making it a prominent player in the digital marketing landscape.

Qualia

Series A in 2008
Qualia empowers organizations to deliver seamless consumer experiences across all devices, from intent to conversion. The Qualia Data Intelligence Platform combines its IQ Decision Engine™ with cross-device technology to create a closed-loop, device agnostic, audience insights solution. Trusted by leading brands, agencies and marketing technology providers, Qualia’s cloud-based platform continuously identifies in-market consumers on all of their devices and digital touchpoints, enabling real-time, omni-channel targeting, reach, measurement and attribution. Qualia is led by Kathy Leake, CEO (also co-founder of Dstillery) who is committed to defining the next generation of consumer targeting through data integrity and quality. The company is headquartered in NYC and has offices in Chicago, Irvine, Los Angeles, San Francisco and Atlanta. For additional information, visit www.qualia-media.com

Marketbright

Series A in 2008
Marketbright is a provider of an on-demand marketing automation platform designed to enhance marketing efficiency and effectiveness. The company offers several products, including eMarketing Enterprise, which allows businesses to launch new campaigns, messages, and offers on a daily basis while validating their marketing strategies. Another key product, BrightSite, transforms the interaction between prospects and sales and marketing teams during the evaluation process. Additionally, Marketbright features ChannelBright, a tool that facilitates the execution of syndicated campaigns through various channels. This suite of tools positions Marketbright as a valuable resource for organizations seeking to optimize their marketing efforts.

Qualia

Series A in 2008
Qualia empowers organizations to deliver seamless consumer experiences across all devices, from intent to conversion. The Qualia Data Intelligence Platform combines its IQ Decision Engine™ with cross-device technology to create a closed-loop, device agnostic, audience insights solution. Trusted by leading brands, agencies and marketing technology providers, Qualia’s cloud-based platform continuously identifies in-market consumers on all of their devices and digital touchpoints, enabling real-time, omni-channel targeting, reach, measurement and attribution. Qualia is led by Kathy Leake, CEO (also co-founder of Dstillery) who is committed to defining the next generation of consumer targeting through data integrity and quality. The company is headquartered in NYC and has offices in Chicago, Irvine, Los Angeles, San Francisco and Atlanta. For additional information, visit www.qualia-media.com

DigiSynd

Seed Round in 2008
DigiSynd is a company that offers outsourced packaging, syndication, and marketing solutions designed to maximize the value of digital content for studios and creators. Founded by Oliver Luckett and Rob Maigret, who have a background in online media, DigiSynd combines traditional storytelling techniques with modern digital strategies. The company focuses on engaging online communities and enhancing user experiences through interactivity and user-generated content. Its services encompass online entertainment marketing, production, and syndication, helping clients effectively navigate the digital landscape and reach broader audiences.

Buddy Media

Series B in 2008
Buddy Media is a provider of social media marketing applications that enable companies to engage and expand their audiences on social networks. Favored by eight of the world's top ten global advertisers, Buddy Media offers a comprehensive social marketing suite designed to help brands foster meaningful connections with consumers throughout the customer journey. The platform features a scalable and secure architecture, along with data-driven insights that guide brands from initial contact to the point of purchase. Headquartered in New York City, Buddy Media also maintains additional offices in Asia, London, and San Francisco, underscoring its global reach in the social enterprise software market.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.