Greycroft

Whatnot Inc., established in 2019 and headquartered in Marina Del Rey, California, operates an online marketplace for buying, selling, and discovering a wide array of products, with a focus on authenticated Funkos and collectibles. The company's platform facilitates live shopping experiences, combining community engagement with entertainment to create a unique shopping environment. It verifies every product sold to ensure authenticity, fostering trust among collectors and enthusiasts who use the platform to safely buy, sell, and connect with one another.

Parade is an underwear company based in Brooklyn, New York, that specializes in designer and eco-friendly undergarments. The company creates products using 85% recycled polyamide and carbon-neutral fabrics, ensuring that all materials are Oeko-Tex certified, which guarantees they are free from harmful chemicals. Parade's offerings include breathable and stretchable cotton liners, designed to provide all-day comfort and serve as sustainable alternatives in the innerwear market.

Superkind is a women-led technology company focused on developing AI-powered solutions that enhance user experiences. The company operates a scanning platform that allows users to identify clothing details by scanning images. This innovative platform helps individuals quickly find information about the products they see others wearing, significantly reducing the time spent searching for such details. Through its advanced technology, Superkind aims to streamline the process of discovering fashion items, thereby creating a more efficient and user-friendly experience in the realm of apparel identification.

Parade is an underwear company based in Brooklyn, New York, that specializes in designer and eco-friendly undergarments. The company creates products using 85% recycled polyamide and carbon-neutral fabrics, ensuring that all materials are Oeko-Tex certified, which guarantees they are free from harmful chemicals. Parade's offerings include breathable and stretchable cotton liners, designed to provide all-day comfort and serve as sustainable alternatives in the innerwear market.

11 Honore, Inc. is an online retailer based in West Hollywood, California, specializing in plus-size designer clothing for women. Founded in 2017, the company aims to provide an inclusive shopping experience by offering a wide array of apparel, including dresses, tops, sweaters, denim, pants, skirts, jumpsuits, outerwear, swimwear, sportwear, and lingerie. By focusing on size inclusivity, 11 Honore allows women to access high-quality designer fashion that celebrates their bodies and personal style. The platform features curated collections and exclusive pieces, as well as personalized fit and styling advice, ensuring that luxury clothing is available at the same prices as traditional sizes. Through its commitment to redefining the fashion landscape, 11 Honore seeks to empower women and promote a positive body image within the luxury market.

The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

Goop Inc. is a lifestyle brand that operates an online platform offering wellness advice, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop began as a newsletter sharing travel recommendations, health-focused recipes, and shopping finds, which has since evolved into a comprehensive lifestyle site. The platform features a selection of products including apparel, beauty items, skincare, and home goods, all sourced with an emphasis on quality and wellness. In addition to retail, Goop provides a wealth of digital content, such as beauty and makeup tips, cooking recipes, and wellness advice, along with travel information and design inspiration. By connecting its audience with expert insights and curated product offerings, Goop positions itself as a trusted resource for lifestyle enhancement.

Anine Bing is a fashion brand established in 2012 and headquartered in Los Angeles, California. The company designs and manufactures a diverse range of women's apparel and accessories, including bottoms, dresses, jackets, jewelry, leather goods, lingerie, shoes, tops, and perfumes. Anine Bing's offerings blend Scandinavian heritage with American influences, resulting in luxurious staples, wardrobe essentials, and statement pieces that embody a contemporary yet timeless aesthetic. Each month, the brand releases curated collections that reflect a unique design philosophy, fusing edgy and feminine styles. The products are available through retail stores and online, with flagship locations in major cities such as Los Angeles, New York, Paris, and Barcelona, among others. The brand has expanded its presence globally, selling in over 300 boutiques worldwide, catering to women seeking to express their individuality and confidence through fashion.

The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

11 Honore, Inc. is an online retailer based in West Hollywood, California, specializing in plus-size designer clothing for women. Founded in 2017, the company aims to provide an inclusive shopping experience by offering a wide array of apparel, including dresses, tops, sweaters, denim, pants, skirts, jumpsuits, outerwear, swimwear, sportwear, and lingerie. By focusing on size inclusivity, 11 Honore allows women to access high-quality designer fashion that celebrates their bodies and personal style. The platform features curated collections and exclusive pieces, as well as personalized fit and styling advice, ensuring that luxury clothing is available at the same prices as traditional sizes. Through its commitment to redefining the fashion landscape, 11 Honore seeks to empower women and promote a positive body image within the luxury market.

11 Honore, Inc. is an online retailer based in West Hollywood, California, specializing in plus-size designer clothing for women. Founded in 2017, the company aims to provide an inclusive shopping experience by offering a wide array of apparel, including dresses, tops, sweaters, denim, pants, skirts, jumpsuits, outerwear, swimwear, sportwear, and lingerie. By focusing on size inclusivity, 11 Honore allows women to access high-quality designer fashion that celebrates their bodies and personal style. The platform features curated collections and exclusive pieces, as well as personalized fit and styling advice, ensuring that luxury clothing is available at the same prices as traditional sizes. Through its commitment to redefining the fashion landscape, 11 Honore seeks to empower women and promote a positive body image within the luxury market.

NuORDER Inc. operates an online wholesale platform tailored for the fashion industry, facilitating connections between brands and retailers. Founded in 2011 and based in West Hollywood, California, the platform enhances the wholesale process by allowing fashion brands to showcase their products and reach a broader audience more efficiently. It provides tools for virtual showrooms, merchandising, and payments, fostering a collaborative environment for over 3,000 brands and 500,000 retailers. The platform is designed to streamline the buying and selling process, enabling retailers to visualize their selections and make informed purchasing decisions in real time. With a focus on flexibility and scalability, NuORDER has processed over $40 billion in gross merchandise volume, positioning itself as a significant player in the global commerce ecosystem for the fashion sector.

Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.

Cotopaxi is an outdoor gear and apparel company based in Salt Lake City, Utah, founded in 2014. The company operates with a social mission focused on eradicating extreme poverty, linking each product to humanitarian causes in some of the world's poorest regions. For instance, the sale of a travel pack can fund one to three weeks of education for a child, while a water bottle can provide six months of clean water. Cotopaxi offers a diverse range of products, including travel packs, activewear, outerwear, and footwear, all made from responsibly sourced materials. By prioritizing sustainability and transparency, Cotopaxi enables customers to make purchases that not only meet their outdoor needs but also contribute positively to global issues.

Hollar is an online dollar store that provides a diverse range of consumer products, including toys, apparel, electronics, beauty items, accessories, party supplies, and home essentials. Founded in 2015 and headquartered in California, the company focuses on offering affordable prices for its curated selections, which include unique gift and party collections. Hollar's e-commerce platform allows customers to conveniently purchase a variety of products online, catering to their everyday needs while maintaining cost-effectiveness.

The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

BaubleBar Inc. is an online retailer based in New York that specializes in fashion jewelry, offering a diverse range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky, the company aims to transform how women shop for jewelry by providing on-trend styles supported by strong editorial content. BaubleBar distinguishes itself through rapid market responsiveness and unique sourcing capabilities, allowing it to design and merchandise based on real-time consumer preferences. The brand emphasizes a high-touch customer experience and maintains a robust presence on social media, positioning itself as a leading player in the $22 billion fashion jewelry industry. BaubleBar has raised significant funding, including a recent $10 million in Series B financing, enabling it to expand its offerings and enhance its platform for accessible, fashionable jewelry.

Shoes of Prey Pty Ltd. is a global retail brand specializing in custom-made women's footwear. Founded in 2009 and headquartered in Sydney, Australia, the company allows customers to design their ideal shoes, including styles such as ballet flats, stilettos, sandals, oxfords, and wedges. By offering an online platform, Shoes of Prey enables women to select various attributes like heel height, toe shape, fabric, leather, color, and embellishments, ensuring a personalized shopping experience. The company operates both online and through physical stores located in cities such as Bellevue, Newport Beach, San Francisco, Paramus, Oak Brook, Arlington, and Sydney. Over the years, Shoes of Prey has received multiple accolades, including distinctions for Online Retailer of the Year and Store Design of the Year at the World Retail Awards in 2013.

Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.

The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

Cotopaxi is an outdoor gear and apparel company based in Salt Lake City, Utah, founded in 2014. The company operates with a social mission focused on eradicating extreme poverty, linking each product to humanitarian causes in some of the world's poorest regions. For instance, the sale of a travel pack can fund one to three weeks of education for a child, while a water bottle can provide six months of clean water. Cotopaxi offers a diverse range of products, including travel packs, activewear, outerwear, and footwear, all made from responsibly sourced materials. By prioritizing sustainability and transparency, Cotopaxi enables customers to make purchases that not only meet their outdoor needs but also contribute positively to global issues.

NuORDER Inc. operates an online wholesale platform tailored for the fashion industry, facilitating connections between brands and retailers. Founded in 2011 and based in West Hollywood, California, the platform enhances the wholesale process by allowing fashion brands to showcase their products and reach a broader audience more efficiently. It provides tools for virtual showrooms, merchandising, and payments, fostering a collaborative environment for over 3,000 brands and 500,000 retailers. The platform is designed to streamline the buying and selling process, enabling retailers to visualize their selections and make informed purchasing decisions in real time. With a focus on flexibility and scalability, NuORDER has processed over $40 billion in gross merchandise volume, positioning itself as a significant player in the global commerce ecosystem for the fashion sector.

Eloquii Design, Inc. specializes in designing and selling fashion apparel for women, particularly in plus sizes ranging from 14 to 28. Founded in 2012, the company offers a wide array of products, including dresses, tops, pants, skirts, and accessories such as shoes and jewelry. Eloquii operates primarily through its online platform, providing trendy and fast-fashion options to customers in the United States, Canada, the United Kingdom, and Australia. In addition to its e-commerce presence, the company has a physical store located in Atlanta, Georgia. With headquarters in both New York and Columbus, Ohio, Eloquii aims to deliver contemporary styles while also engaging customers with unique content through its blog and curated catalog. As of late 2018, Eloquii operates as a subsidiary of Walmart Inc.

BaubleBar Inc. is an online retailer based in New York that specializes in fashion jewelry, offering a diverse range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky, the company aims to transform how women shop for jewelry by providing on-trend styles supported by strong editorial content. BaubleBar distinguishes itself through rapid market responsiveness and unique sourcing capabilities, allowing it to design and merchandise based on real-time consumer preferences. The brand emphasizes a high-touch customer experience and maintains a robust presence on social media, positioning itself as a leading player in the $22 billion fashion jewelry industry. BaubleBar has raised significant funding, including a recent $10 million in Series B financing, enabling it to expand its offerings and enhance its platform for accessible, fashionable jewelry.

REDEF is a company that curates information streams tailored for various industry communities, integrating elements of pop culture. Its platform focuses on a diverse range of topics, including media, technology, sports, music, movies, education, fashion, design, and health. Through newsletters and community engagement, REDEF promotes a deeper understanding of these subjects by allowing users to customize their preferred content mixes and share them with others. The aim is to create an interactive environment where curated insights foster connections among professionals and enthusiasts alike.

The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.

Cuyana, Inc. is a San Francisco-based fashion brand that specializes in manufacturing and retailing clothing, bags, small leather goods, and accessories. Founded in 2011, the company fosters a philosophy of "fewer, better things," offering timeless apparel and accessories crafted from high-quality materials to ensure longevity. Cuyana operates an online platform and has physical showrooms in locations such as Palo Alto, New York City, Pacific Palisades, and Venice, Italy. By selling directly to consumers, Cuyana aims to make luxury fashion more accessible, bridging the gap between high-end goods and affordable options. The brand is recognized for its classic, modern aesthetic and commitment to quality, appealing to customers who value both style and sustainability.

NuORDER Inc. operates an online wholesale platform tailored for the fashion industry, facilitating connections between brands and retailers. Founded in 2011 and based in West Hollywood, California, the platform enhances the wholesale process by allowing fashion brands to showcase their products and reach a broader audience more efficiently. It provides tools for virtual showrooms, merchandising, and payments, fostering a collaborative environment for over 3,000 brands and 500,000 retailers. The platform is designed to streamline the buying and selling process, enabling retailers to visualize their selections and make informed purchasing decisions in real time. With a focus on flexibility and scalability, NuORDER has processed over $40 billion in gross merchandise volume, positioning itself as a significant player in the global commerce ecosystem for the fashion sector.

Combatant Gentlemen, Inc. is an e-commerce company founded in 2012 and based in Irvine, California, specializing in corporate menswear. The brand, established by a third-generation tailor, offers premium yet affordable clothing essentials such as suits, shirts, outerwear, denim, accessories, and footwear. Combatant Gentlemen distinguishes itself by designing clothing in-house and controlling the entire production process, including owning its factories and sourcing materials directly. This direct-to-consumer model eliminates traditional markups associated with middlemen, allowing the company to deliver high-quality products at competitive prices. Recognized as one of "America's Most Promising Companies" by Forbes and likened to "the Warby Parker of Suits" by Inc., Combatant Gentlemen has garnered attention and investment from notable figures in the industry.

The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

NuORDER Inc. operates an online wholesale platform tailored for the fashion industry, facilitating connections between brands and retailers. Founded in 2011 and based in West Hollywood, California, the platform enhances the wholesale process by allowing fashion brands to showcase their products and reach a broader audience more efficiently. It provides tools for virtual showrooms, merchandising, and payments, fostering a collaborative environment for over 3,000 brands and 500,000 retailers. The platform is designed to streamline the buying and selling process, enabling retailers to visualize their selections and make informed purchasing decisions in real time. With a focus on flexibility and scalability, NuORDER has processed over $40 billion in gross merchandise volume, positioning itself as a significant player in the global commerce ecosystem for the fashion sector.

The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

BaubleBar Inc. is an online retailer based in New York that specializes in fashion jewelry, offering a diverse range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky, the company aims to transform how women shop for jewelry by providing on-trend styles supported by strong editorial content. BaubleBar distinguishes itself through rapid market responsiveness and unique sourcing capabilities, allowing it to design and merchandise based on real-time consumer preferences. The brand emphasizes a high-touch customer experience and maintains a robust presence on social media, positioning itself as a leading player in the $22 billion fashion jewelry industry. BaubleBar has raised significant funding, including a recent $10 million in Series B financing, enabling it to expand its offerings and enhance its platform for accessible, fashionable jewelry.

Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.

HipSwap, Inc. is a mobile and web marketplace that connects users to a diverse array of products available in their neighborhoods across the United States. The platform features a wide selection, including antiques, art, apparel for all ages, bikes, vehicles, collectibles, electronics, furniture, home decor, jewelry, pets, and sports equipment. It allows individuals, merchants, stylists, and artists to sell items directly to their community, facilitating a local shopping experience. Buyers can conveniently purchase products using PayPal or credit cards. Founded by Rob Kramer, HipSwap operates out of Santa Monica, California, and offers users the ability to explore over 4 million fashion items from more than 50 marketplaces through a single search.

Trunk Club is a personalized clothing service for men, offering designer clothing to customers without any of the hassles of shopping in stores or online. Guys share details about their style, fit and size preferences, and the company ships them a handpicked selection of clothes. Customers keep only what they want and send the rest back with a pre-paid shipping label. All shipping is free and there are no fees for the service. Visit www.trunkclub.com to sign up and get started. The company is headquartered out of Chicago and led by CEO Brian Spaly. Prior to Trunk Club, Brian founded men's online retailer Bonobos while a student at Stanford Business School. Trunk Club has been featured on NBC's Today Show, the New York Times, Wall Street Journal and more.