Greycroft

Greycroft is a venture capital firm established in 2006, headquartered in New York, with an additional office in Los Angeles. The firm focuses on early-stage investments in technology startups, primarily in the internet and mobile markets. Greycroft leverages its extensive network in media and technology to provide entrepreneurs with visibility, strategic relationships, and market access to build successful businesses. With over $1 billion in assets under management, Greycroft has invested in over 200 companies, including notable successes like Venmo, Acorns, and Bird. The firm is committed to diversity, having adopted the Diversity Term Sheet Rider.

William Agathis

Investor

Adam Boutin

Partner

Teddy Citrin

Principal and Board Partner

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Jon Goldman

Board Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Investor

Jen Hilibrand

Investor

Armin Kohan

Investor

Alan Patricof

Chairman and Co-Founder

Massimo Pennisi

Principal

Carley Phillips

Principal

Elaine Russell

Operating Partner

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Co-Founder and Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Will Szczerbiak

Partner

Mark Terbeek

Partner

Marcie Vu

General Partner

Past deals in Image Recognition

Raspberry AI

Series A in 2025
Raspberry AI employs artificial intelligence technology to design styles that are in high demand. The platform offers the convenience of instantly generating technical packs and CADs for any product image, providing a comprehensive solution for product design requirements. It also features automated, high-conversion product descriptions and photography, along with the capability to create new high-fidelity designs from a sketch or reference image.

Stability AI

Venture Round in 2024
Stability AI is a startup specializing in artificial intelligence-driven visual art. It designs and develops open AI tools, focusing on creating open models for various media types such as images, videos, 3D, and audio. The company fosters a global community of experts and partners, promoting collaboration in AI tool development.

Coactive AI

Series B in 2024
Coactive AI is a machine learning platform focused on transforming unstructured image and video data into actionable insights. By providing an application programming interface, the company empowers data practitioners and teams to effectively utilize visual data alongside conventional big data tools. Coactive AI employs advanced techniques in data-centric artificial intelligence to enhance the usability of visual data, allowing analysts to derive meaningful insights quickly and efficiently. The platform aims to simplify the challenges associated with managing unstructured data, making it accessible and valuable for data-driven decision-making.

Raspberry AI

Seed Round in 2024
Raspberry AI employs artificial intelligence technology to design styles that are in high demand. The platform offers the convenience of instantly generating technical packs and CADs for any product image, providing a comprehensive solution for product design requirements. It also features automated, high-conversion product descriptions and photography, along with the capability to create new high-fidelity designs from a sketch or reference image.

Groundlight

Seed Round in 2023
Groundlight is a technology company that simplifies the implementation of computer vision and machine learning for developers. By providing straightforward English language instructions and a minimal amount of code, Groundlight enables users to programmatically interpret photos. The company's innovative escalation technology enhances the accuracy of results by forwarding low-confidence outcomes to more advanced machine learning systems and human experts. This approach eliminates the need for extensive data gathering and training, allowing users to quickly develop functional models within minutes. Groundlight's solutions aim to improve the way machines understand and interact with the visual world.

Lightricks

Series D in 2021
Lightricks Ltd. is a mobile application developer based in Jerusalem, Israel, specializing in image processing and creativity tools that enhance visual content creation. Founded in 2013 by a team of entrepreneurs with expertise in computer graphics, image processing, machine learning, and artificial intelligence, the company offers a range of popular applications, including Facetune, Enlight, and Beatleap. These applications integrate advanced technologies such as computer vision and augmented reality, allowing users to easily edit and customize their photos and videos. Lightricks' portfolio includes tools for both personal and professional use, catering to individual users and small businesses alike, facilitating engagement and creativity through user-friendly mobile solutions.

Lightricks

Series C in 2019
Lightricks Ltd. is a mobile application developer based in Jerusalem, Israel, specializing in image processing and creativity tools that enhance visual content creation. Founded in 2013 by a team of entrepreneurs with expertise in computer graphics, image processing, machine learning, and artificial intelligence, the company offers a range of popular applications, including Facetune, Enlight, and Beatleap. These applications integrate advanced technologies such as computer vision and augmented reality, allowing users to easily edit and customize their photos and videos. Lightricks' portfolio includes tools for both personal and professional use, catering to individual users and small businesses alike, facilitating engagement and creativity through user-friendly mobile solutions.
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