Greycroft

Greycroft is a venture capital firm that specializes in technology start-ups, focusing primarily on the Internet and mobile sectors. With offices in New York and Los Angeles, Greycroft is strategically positioned to support entrepreneurs in these key business hubs. The firm utilizes a vast network of connections within the media and technology industries to help entrepreneurs increase visibility, establish strategic partnerships, and successfully bring their products to market. Since its inception, Greycroft has made over 200 investments totaling more than $1 billion, backing notable companies such as Acorns, App Annie, Bird, and Venmo. Additionally, Greycroft is committed to promoting diversity in the venture capital space, as evidenced by its adoption of the Diversity Term Sheet Rider.

Brentt Baltimore

Principal

Citrin, Teddy

Principal and Board Partner

Stewart Easterby

Operating Partner

Elton, John P.

Partner

Goldman, Jon

Board Partner

Sharla Grass

Principal

Thabet Mahayni

Growth Investor

Alan Patricof

Chairman and Co-Founder

Pearce, Dylan

Partner

Massimo Pennisi

Principal

Elaine Russell

Principal and Co-lead for Albertsons Fund

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Mark Terbeek

Partner

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Life Insurance

Amplify Life Insurance

Venture Round in 2022
Amplify helps people build wealth through permanent life insurance. Customers can directly access life insurance products that allow tax-efficient savings and investment through policies and can access the savings for whatever they wish, while still protecting their families. Emerging from the manual and agent-driven traditional industry, Amplify offers an intelligent customer journey with frictionless policy customization, pre-underwriting, and in-force policy management in a streamlined digital customer journey. Amplify is the first digital platform tackling the $70B permanent life insurance industry with a vision to launch a life insurance product that bridges health and financial wealth.

Branch

Series C in 2022
Branch is a full-stack insurance company designed to make home and auto insurance simpler to buy and less expensive. Using data, technology, and automation, Branch created the world's first instant, online bundling capability which helps people save thousands of dollars a month in just minutes. Branch partners across the home and auto landscape to embed insurance at the moments that matter, delivering greater convenience and better savings.

Stable

Series B in 2022
Stable is a risk management platform that helps businesses around the world protect themselves from the untraded commodity price volatility derivatives market. It focuses on the 90% of commodities around the world that can’t be hedged currently on future market.

Amplify Life Insurance

Series A in 2022
Amplify helps people build wealth through permanent life insurance. Customers can directly access life insurance products that allow tax-efficient savings and investment through policies and can access the savings for whatever they wish, while still protecting their families. Emerging from the manual and agent-driven traditional industry, Amplify offers an intelligent customer journey with frictionless policy customization, pre-underwriting, and in-force policy management in a streamlined digital customer journey. Amplify is the first digital platform tackling the $70B permanent life insurance industry with a vision to launch a life insurance product that bridges health and financial wealth.

Stable

Series A in 2021
Stable is a risk management platform that helps businesses around the world protect themselves from the untraded commodity price volatility derivatives market. It focuses on the 90% of commodities around the world that can’t be hedged currently on future market.

Branch

Series B in 2021
Branch is a full-stack insurance company designed to make home and auto insurance simpler to buy and less expensive. Using data, technology, and automation, Branch created the world's first instant, online bundling capability which helps people save thousands of dollars a month in just minutes. Branch partners across the home and auto landscape to embed insurance at the moments that matter, delivering greater convenience and better savings.

Boost

Series B in 2021
Boost Insurance empowers any company to engage with their customers and increase sales by offering insurance through their own digital experience. Licensed to develop and distribute P&C insurance products in all 50 states, Boost provides insurance infrastructure-as-a-service that packages the necessary compliance, operational, capital, and technological components of an insurance program into a turnkey white-labeled solution, accessible via a simple API integration. Businesses that choose Boost can reduce the cost and complexity of building and managing their insurance function, and quickly begin engaging their customers with valuable insurance products.

Pie Insurance

Series C in 2021
Pie Insurance is a workers’ compensation insurance company that provides workers’ comp coverage to small businesses through a simple online experience. The company offers A.M. A-rated insurance that leverages data analytics, easy-to-use online features, and a seasoned team of insurance experts to revolutionize workers’ comp for small businesses. As a technology-enabled workers’ compensation insurance company, Pie leverages extensive, high-quality data sets to segment and price small business policies, accurately assessing risks and passing savings on to small business owners. It intends to use the funds for the continued growth and expansion of its offering to small business owners and conduct strategic initiatives to form and purchase licensed insurance companies. Pie began selling workers comp insurance policies direct to customers in 2018. The company is led by co-founder and CEO John Swigart.

Branch

Series A in 2020
Branch is a full-stack insurance company designed to make home and auto insurance simpler to buy and less expensive. Using data, technology, and automation, Branch created the world's first instant, online bundling capability which helps people save thousands of dollars a month in just minutes. Branch partners across the home and auto landscape to embed insurance at the moments that matter, delivering greater convenience and better savings.

Pie Insurance

Series B in 2020
Pie Insurance is a workers’ compensation insurance company that provides workers’ comp coverage to small businesses through a simple online experience. The company offers A.M. A-rated insurance that leverages data analytics, easy-to-use online features, and a seasoned team of insurance experts to revolutionize workers’ comp for small businesses. As a technology-enabled workers’ compensation insurance company, Pie leverages extensive, high-quality data sets to segment and price small business policies, accurately assessing risks and passing savings on to small business owners. It intends to use the funds for the continued growth and expansion of its offering to small business owners and conduct strategic initiatives to form and purchase licensed insurance companies. Pie began selling workers comp insurance policies direct to customers in 2018. The company is led by co-founder and CEO John Swigart.

Boost

Series A in 2020
Boost Insurance empowers any company to engage with their customers and increase sales by offering insurance through their own digital experience. Licensed to develop and distribute P&C insurance products in all 50 states, Boost provides insurance infrastructure-as-a-service that packages the necessary compliance, operational, capital, and technological components of an insurance program into a turnkey white-labeled solution, accessible via a simple API integration. Businesses that choose Boost can reduce the cost and complexity of building and managing their insurance function, and quickly begin engaging their customers with valuable insurance products.

Pie Insurance

Series B in 2019
Pie Insurance is a workers’ compensation insurance company that provides workers’ comp coverage to small businesses through a simple online experience. The company offers A.M. A-rated insurance that leverages data analytics, easy-to-use online features, and a seasoned team of insurance experts to revolutionize workers’ comp for small businesses. As a technology-enabled workers’ compensation insurance company, Pie leverages extensive, high-quality data sets to segment and price small business policies, accurately assessing risks and passing savings on to small business owners. It intends to use the funds for the continued growth and expansion of its offering to small business owners and conduct strategic initiatives to form and purchase licensed insurance companies. Pie began selling workers comp insurance policies direct to customers in 2018. The company is led by co-founder and CEO John Swigart.

Pie Insurance

Series A in 2018
Pie Insurance is a workers’ compensation insurance company that provides workers’ comp coverage to small businesses through a simple online experience. The company offers A.M. A-rated insurance that leverages data analytics, easy-to-use online features, and a seasoned team of insurance experts to revolutionize workers’ comp for small businesses. As a technology-enabled workers’ compensation insurance company, Pie leverages extensive, high-quality data sets to segment and price small business policies, accurately assessing risks and passing savings on to small business owners. It intends to use the funds for the continued growth and expansion of its offering to small business owners and conduct strategic initiatives to form and purchase licensed insurance companies. Pie began selling workers comp insurance policies direct to customers in 2018. The company is led by co-founder and CEO John Swigart.

Branch

Seed Round in 2018
Branch is a full-stack insurance company designed to make home and auto insurance simpler to buy and less expensive. Using data, technology, and automation, Branch created the world's first instant, online bundling capability which helps people save thousands of dollars a month in just minutes. Branch partners across the home and auto landscape to embed insurance at the moments that matter, delivering greater convenience and better savings.

Boost

Seed Round in 2017
Boost Insurance empowers any company to engage with their customers and increase sales by offering insurance through their own digital experience. Licensed to develop and distribute P&C insurance products in all 50 states, Boost provides insurance infrastructure-as-a-service that packages the necessary compliance, operational, capital, and technological components of an insurance program into a turnkey white-labeled solution, accessible via a simple API integration. Businesses that choose Boost can reduce the cost and complexity of building and managing their insurance function, and quickly begin engaging their customers with valuable insurance products.

Clearcover

Series A in 2017
Clearcover, Inc. is a digital car insurance provider based in Chicago, Illinois, established in 2016. The company focuses on delivering affordable car insurance products through an online platform and agents, utilizing an API-first approach to enhance customer experience. Clearcover leverages advanced technology to streamline the insurance process, minimizing costs by avoiding expensive advertising, which allows them to offer better coverage at lower rates. The company's commitment to innovation and customer satisfaction has garnered recognition, including accolades from Glassdoor and Inc. Magazine for its workplace culture.

HealthPlanOne

Series A in 2008
Founded in 2006, Health Plan One is an online health insurance marketplace serving individuals, families, small groups and Medicare recipients. The Health Plan One platform aims to help consumers to make well-informed decisions about their health insurance needs by offering online and offline sales support and customer service 24-hours a day. Additionally, Health Plan One markets Medicare Advantage and Medicare supplement products under the brand Medicare Solutions.
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