Greycroft

Greycroft is a venture capital firm established in 2006, specializing in investments in technology start-ups within the Internet and mobile markets. With offices in New York and Los Angeles, the firm is strategically positioned to support entrepreneurs by leveraging its extensive network in the media and technology sectors. Greycroft manages over $1 billion in assets and has made more than 200 investments in notable companies across various sectors, including consumer products, financial technology, healthcare, and enterprise software. The firm focuses on capital-efficient businesses, particularly in early-stage financing, and aims to foster visibility and strategic relationships for its portfolio companies. Greycroft is recognized for its commitment to diversity in investment practices.

William Agathis

Investor

Brentt Baltimore

Principal

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Principal

Jen Hilibrand

Investor

Armin Kohan

Investor

Thabet Mahayni

Investor

Tyler Olkowski

Investor

Alan Patricof

Co-Founder

Shafayet Patwari

Investor

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Ali Schleider

Investor

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Mark Terbeek

Partner

Jessica Vodofsky

Investor

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Market Research

Veritonic

Series A in 2022
Veritonic, Inc. is a marketing analytics platform based in New York, specializing in commercial sound and serving the advertising industry. Founded in 2015 by Andrew Eisner and Scott Simonelli, the company provides artificial intelligence-driven metrics and marketing response data to measure, compare, and test various audio elements, including music, voiceovers, jingles, and audio logos. Veritonic's services encompass online testing, analytics, and workflow management, enabling users to make data-driven decisions, measure emotional responses, and gather both qualitative and quantitative insights. The platform facilitates benchmarking of brand progress and allows users to efficiently manage, save, and share audio tracks, thereby enhancing their marketing strategies.

Clozd

Series A in 2022
Clozd is a company based in Lehi, Utah, that specializes in win-loss analysis through its advanced analytics software. Founded in 2017, Clozd aims to help organizations understand the underlying reasons for their successes and failures in sales. By synthesizing win-loss data from various sources, the software provides meaningful insights that enable clients to refine their product strategies, improve messaging, and enhance strategic alignment across teams. This information is crucial for fostering sales effectiveness and driving overall business performance.

Elevate

Series A in 2021
Elevate Research provides a marketing and customer relationship management platform aimed at helping restaurants and retailers increase their revenue through informed marketing strategies. The platform facilitates the collection of customer feedback by surveying individuals who have recently dined or shopped at participating establishments. By consolidating customer data and marketing tools, Elevate Research enables businesses in the hospitality sector to better understand their clientele, track customer profiles, and implement targeted marketing initiatives. This approach allows restaurants and retailers to enhance their marketing efforts and drive growth within a specified timeframe.

Veritonic

Series A in 2020
Veritonic, Inc. is a marketing analytics platform based in New York, specializing in commercial sound and serving the advertising industry. Founded in 2015 by Andrew Eisner and Scott Simonelli, the company provides artificial intelligence-driven metrics and marketing response data to measure, compare, and test various audio elements, including music, voiceovers, jingles, and audio logos. Veritonic's services encompass online testing, analytics, and workflow management, enabling users to make data-driven decisions, measure emotional responses, and gather both qualitative and quantitative insights. The platform facilitates benchmarking of brand progress and allows users to efficiently manage, save, and share audio tracks, thereby enhancing their marketing strategies.

Metadata

Series A in 2020
Metadata, Inc. operates a demand generation platform tailored for B2B enterprises, focusing on inbound marketing and customer acquisition. The platform automates essential marketing tasks, allowing users to efficiently scale their demand generation efforts. It offers features such as campaign amplification, detailed profile information for incoming signups, and the auto-generation of buyer personas. Users can segment prospects by various criteria, including industry and technology stack, and monitor new signups to enhance their sales pipeline. By leveraging machine learning and a proprietary identity graph, Metadata streamlines marketing processes and aligns them with revenue objectives, helping businesses convert target accounts into customers more effectively than traditional methods. Incorporated in 2015, Metadata is based in San Francisco, California, and is utilized by numerous innovative B2B marketers to optimize their marketing strategies.

Earnest Research

Series B in 2019
Earnest Research is a data innovation company driven to change the way professionals understand consumer and business behavior. Working with world-class data partners, we transform raw data into a source for business and investment professionals to ask better questions so they can make better decisions.

Custora

Series B in 2018
Custora is the leader in advanced customer analytics for the retail industry. Our Customer Intelligence Platform empowers marketing leaders with the insightful guidance they need to deliver results today while maximizing profitable growth over the long term. The Custora platform assembles a clear view of each customer, uses predictive analytics to identify the most important customer segments and journeys, and provides prescriptive recommendations to grow customer lifetime value – all in a way that recognizes the constraints that marketing leadership faces on a daily basis.

SEMrush

Venture Round in 2018
SEMrush is online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Trusted by more than 5,000,000 marketing professionals, SEMrush offers insights and solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels. With 40+ tools for search, content, social media and market research in the platform, data for more than 140 countries, seamless integration with Google and task management platforms, SEMrush is now a must-have solution for all companies who are serious about online.

Resonate

Series C in 2017
Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate's motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.

Metadata

Seed Round in 2016
Metadata, Inc. operates a demand generation platform tailored for B2B enterprises, focusing on inbound marketing and customer acquisition. The platform automates essential marketing tasks, allowing users to efficiently scale their demand generation efforts. It offers features such as campaign amplification, detailed profile information for incoming signups, and the auto-generation of buyer personas. Users can segment prospects by various criteria, including industry and technology stack, and monitor new signups to enhance their sales pipeline. By leveraging machine learning and a proprietary identity graph, Metadata streamlines marketing processes and aligns them with revenue objectives, helping businesses convert target accounts into customers more effectively than traditional methods. Incorporated in 2015, Metadata is based in San Francisco, California, and is utilized by numerous innovative B2B marketers to optimize their marketing strategies.

Netsertive

Series C in 2015
Netsertive is an online marketing platform that supports local businesses by utilizing advanced data intelligence to enhance their marketing efforts. Established in 2009, the company specializes in various sectors, including automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. Netsertive's platform enables clients to execute localized digital advertising campaigns effectively and at scale, driving increased leads and sales. The company also facilitates co-op marketing approval and reimbursement for its customers, ensuring a streamlined marketing process. With a strong foundation of venture capital backing and a reputation for rapid growth, Netsertive has received industry recognition, including the 2014 Software Company of the Year award from the North Carolina Technology Association and a ranking in the Triangle Business Journal’s Fast 50.

Custora

Series A in 2015
Custora is the leader in advanced customer analytics for the retail industry. Our Customer Intelligence Platform empowers marketing leaders with the insightful guidance they need to deliver results today while maximizing profitable growth over the long term. The Custora platform assembles a clear view of each customer, uses predictive analytics to identify the most important customer segments and journeys, and provides prescriptive recommendations to grow customer lifetime value – all in a way that recognizes the constraints that marketing leadership faces on a daily basis.

Wedgies

Convertible Note in 2015
Wedgies, Inc. is a Las Vegas-based company that specializes in providing interactive polling services across various digital platforms. Founded in April 2012, the company enables clients to create and customize surveys on social media networks like Facebook and Twitter, as well as on websites and blogs. Their platform is designed to facilitate real-time data collection and engagement through easily shareable survey questions, which users can access on multiple devices, including tablets, mobile phones, and desktops. Additionally, Wedgies offers API access and analytics features, allowing clients to effectively analyze responses and enhance their polling strategies.

Wedgies

Seed Round in 2014
Wedgies, Inc. is a Las Vegas-based company that specializes in providing interactive polling services across various digital platforms. Founded in April 2012, the company enables clients to create and customize surveys on social media networks like Facebook and Twitter, as well as on websites and blogs. Their platform is designed to facilitate real-time data collection and engagement through easily shareable survey questions, which users can access on multiple devices, including tablets, mobile phones, and desktops. Additionally, Wedgies offers API access and analytics features, allowing clients to effectively analyze responses and enhance their polling strategies.

Netsertive

Series B in 2014
Netsertive is an online marketing platform that supports local businesses by utilizing advanced data intelligence to enhance their marketing efforts. Established in 2009, the company specializes in various sectors, including automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. Netsertive's platform enables clients to execute localized digital advertising campaigns effectively and at scale, driving increased leads and sales. The company also facilitates co-op marketing approval and reimbursement for its customers, ensuring a streamlined marketing process. With a strong foundation of venture capital backing and a reputation for rapid growth, Netsertive has received industry recognition, including the 2014 Software Company of the Year award from the North Carolina Technology Association and a ranking in the Triangle Business Journal’s Fast 50.

Earnest Research

Series A in 2014
Earnest Research is a data innovation company driven to change the way professionals understand consumer and business behavior. Working with world-class data partners, we transform raw data into a source for business and investment professionals to ask better questions so they can make better decisions.

Connectivity

Series A in 2014
Connectivity is a leading provider of customer intelligence solutions. It allows businesses of all sizes to identify their best customers, understand customer opinions and recognize their competition. The platform helps businesses identify customer segments, areas of concentration and future growth opportunities. In addition to its focus on direct business solutions, Connectivity offers a software platform through multiple channels, supporting a growing user base of tens of thousands of businesses.

Nomi

Series A in 2013
Nomi's Marketing Platform helps businesses optimize their brick and mortar stores just like their website.

Nomi

Seed Round in 2013
Nomi's Marketing Platform helps businesses optimize their brick and mortar stores just like their website.

Netsertive

Series B in 2012
Netsertive is an online marketing platform that supports local businesses by utilizing advanced data intelligence to enhance their marketing efforts. Established in 2009, the company specializes in various sectors, including automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. Netsertive's platform enables clients to execute localized digital advertising campaigns effectively and at scale, driving increased leads and sales. The company also facilitates co-op marketing approval and reimbursement for its customers, ensuring a streamlined marketing process. With a strong foundation of venture capital backing and a reputation for rapid growth, Netsertive has received industry recognition, including the 2014 Software Company of the Year award from the North Carolina Technology Association and a ranking in the Triangle Business Journal’s Fast 50.

Resonate

Series B in 2012
Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate's motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.

Media Armor

Series A in 2012
Media Armor specializes in mobile advertising analytics, offering tools that enable multi-channel marketers to effectively reach consumers through relevant display advertising on various devices, including desktops, tablets, and smartphones. The company utilizes advanced technology to create detailed profiles of consumer behavior, allowing marketers to track interactions and measure the return on advertising spend across both digital and offline channels, such as in-store and catalog sales. By continuously transforming data at every step of the customer journey, Media Armor enhances future advertising decisions and increases conversion rates, helping brands establish meaningful connections with their audiences.

PrecisionDemand

Series C in 2011
PrecisionDemand is a television media agency located in Seattle and New York, focused on enhancing the effectiveness of advertising through advanced analytics. The company specializes in targeting TV audiences with high precision, utilizing a technology platform that incorporates extensive demographic and behavioral data. PrecisionDemand's Buyometric targeting system allows clients to significantly reduce their cost-per-sale while accurately predicting sales volumes across various channels. In addition to its targeting capabilities, the company provides a suite of direct marketing services that includes tracking and analyzing marketing campaigns, customer interactions, and operational metrics. Their offerings include detailed dashboards and reports that measure campaign performance, conversion rates, and revenue, enabling clients to make informed decisions to optimize their media purchases. With a team of experts in media, technology, and data mining, PrecisionDemand aims to deliver value and improve marketing outcomes for its clients.

Netsertive

Series A in 2010
Netsertive is an online marketing platform that supports local businesses by utilizing advanced data intelligence to enhance their marketing efforts. Established in 2009, the company specializes in various sectors, including automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. Netsertive's platform enables clients to execute localized digital advertising campaigns effectively and at scale, driving increased leads and sales. The company also facilitates co-op marketing approval and reimbursement for its customers, ensuring a streamlined marketing process. With a strong foundation of venture capital backing and a reputation for rapid growth, Netsertive has received industry recognition, including the 2014 Software Company of the Year award from the North Carolina Technology Association and a ranking in the Triangle Business Journal’s Fast 50.

Resonate

Series A in 2010
Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate's motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.

Instantly

Series C in 2010
Instantly is a company that specializes in providing online and mobile audience and insights technology tools. It offers a platform for online survey panels and mobile surveys, generating market-research data across various industries such as automotive, employment, entertainment, finance, food, healthcare, information technology, telecommunications, and travel. This platform enables researchers and marketers to gain immediate access to consumer insights and utilize automated tools to facilitate quicker and more informed decision-making.

PrecisionDemand

Series B in 2010
PrecisionDemand is a television media agency located in Seattle and New York, focused on enhancing the effectiveness of advertising through advanced analytics. The company specializes in targeting TV audiences with high precision, utilizing a technology platform that incorporates extensive demographic and behavioral data. PrecisionDemand's Buyometric targeting system allows clients to significantly reduce their cost-per-sale while accurately predicting sales volumes across various channels. In addition to its targeting capabilities, the company provides a suite of direct marketing services that includes tracking and analyzing marketing campaigns, customer interactions, and operational metrics. Their offerings include detailed dashboards and reports that measure campaign performance, conversion rates, and revenue, enabling clients to make informed decisions to optimize their media purchases. With a team of experts in media, technology, and data mining, PrecisionDemand aims to deliver value and improve marketing outcomes for its clients.

Vizu Corporation

Venture Round in 2009
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Instantly

Series B in 2009
Instantly is a company that specializes in providing online and mobile audience and insights technology tools. It offers a platform for online survey panels and mobile surveys, generating market-research data across various industries such as automotive, employment, entertainment, finance, food, healthcare, information technology, telecommunications, and travel. This platform enables researchers and marketers to gain immediate access to consumer insights and utilize automated tools to facilitate quicker and more informed decision-making.

Vizu Corporation

Series A in 2007
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Vizu Corporation

Series A in 2005
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.
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