Greycroft

Greycroft is a venture capital firm established in 2006, headquartered in New York, with an additional office in Los Angeles. The firm focuses on early-stage investments in technology startups, primarily in the internet and mobile markets. Greycroft leverages its extensive network in media and technology to provide entrepreneurs with visibility, strategic relationships, and market access to build successful businesses. With over $1 billion in assets under management, Greycroft has invested in over 200 companies, including notable successes like Venmo, Acorns, and Bird. The firm is committed to diversity, having adopted the Diversity Term Sheet Rider.

William Agathis

Investor

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Jon Goldman

Board Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Investor

Jen Hilibrand

Investor

Armin Kohan

Investor

Alan Patricof

Chairman and Co-Founder

Massimo Pennisi

Principal

Carley Phillips

Principal

Elaine Russell

Operating Partner

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Principal

Marcie Vu

General Partner

Past deals in Market Research

Alium

Seed Round in 2025
Alium is a company based in New York that specializes in developing a commercial intelligence platform tailored for sales and marketing teams. Established in 2020, the platform leverages data to offer organizations insights into consumer behavior by conducting interviews and gathering market data. This approach enables businesses to make informed, data-driven decisions, ultimately facilitating revenue growth.

Craft.co

Series B in 2023
Craft is a data and analytics platform that leverages machine learning to create a comprehensive "Source of Truth" on companies and the global economy. By aggregating financial, operational, and human capital data from a multitude of sources, Craft offers detailed sector and company profiles that cater to a wide range of organizations, from startups to large corporations. The platform features tools such as signal alerts, trend analysis, and benchmarking to help users monitor and optimize their supply chains and enterprise ecosystems. Its cloud-based portal is designed to seamlessly integrate into existing workflows, enabling clients to access valuable insights and compare key metrics across various companies worldwide.

Veritonic

Series A in 2022
Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.

Veritonic

Series A in 2020
Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.

Chartable

Seed Round in 2020
Chartable, Inc. is a company that provides a platform for tracking and analyzing podcasts, aimed at assisting creators in understanding and growing their audiences. Founded in 2018 and based in New York, Chartable offers tools that enable users to collect and analyze data on downloads, engagement, charts, ratings, and reviews from various distribution channels. This allows both independent podcasters and major media publishers to gain insights into their own podcasts as well as their competitors. The platform is designed to help users find, track, and share podcasts or episodes, ultimately enhancing their ability to monetize and improve their content in the podcast industry.

Craft.co

Series A in 2020
Craft is a data and analytics platform that leverages machine learning to create a comprehensive "Source of Truth" on companies and the global economy. By aggregating financial, operational, and human capital data from a multitude of sources, Craft offers detailed sector and company profiles that cater to a wide range of organizations, from startups to large corporations. The platform features tools such as signal alerts, trend analysis, and benchmarking to help users monitor and optimize their supply chains and enterprise ecosystems. Its cloud-based portal is designed to seamlessly integrate into existing workflows, enabling clients to access valuable insights and compare key metrics across various companies worldwide.

Chartable

Seed Round in 2019
Chartable, Inc. is a company that provides a platform for tracking and analyzing podcasts, aimed at assisting creators in understanding and growing their audiences. Founded in 2018 and based in New York, Chartable offers tools that enable users to collect and analyze data on downloads, engagement, charts, ratings, and reviews from various distribution channels. This allows both independent podcasters and major media publishers to gain insights into their own podcasts as well as their competitors. The platform is designed to help users find, track, and share podcasts or episodes, ultimately enhancing their ability to monetize and improve their content in the podcast industry.

SEMrush

Venture Round in 2018
SEMrush is an online visibility management and content marketing software-as-a-service platform that provides businesses with tools to enhance their digital marketing efforts. With over 5 million marketing professionals relying on its services, SEMrush offers more than 40 tools for search engine optimization, content marketing, social media management, and market research. The platform supports companies in various industries by helping them build, manage, and measure their marketing campaigns across multiple channels. SEMrush delivers data from over 140 countries and integrates seamlessly with Google and task management platforms, making it an essential resource for businesses aiming to improve their online presence and drive high-quality traffic effectively. The company generates revenue from diverse geographic markets, including the U.S. and the U.K.

Resonate

Series C in 2017
Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.

Data.AI

Series E in 2016
Data.ai is a decision-making platform focused on the mobile app economy, offering insights into app performance and competitive market analysis. By combining users' app analytics with a comprehensive understanding of the competitive landscape, Data.ai delivers a 360-degree view of mobile business dynamics. The platform is utilized by over 90 percent of the top 100 app publishers and has supported more than 700,000 apps, with notable clients including Electronic Arts, Google, Microsoft, and Tencent. Data.ai has tracked over 83 billion downloads and generated over $25 billion in gross revenues, establishing itself as an industry leader. The company employs over 300 people and is headquartered in San Francisco, with additional offices in major cities worldwide. Its proprietary mobile performance score (MPS) provides valuable insights that help brands optimize their applications and enhance digital experiences, facilitating growth in the competitive mobile market.

Data.AI

Series D in 2015
Data.ai is a decision-making platform focused on the mobile app economy, offering insights into app performance and competitive market analysis. By combining users' app analytics with a comprehensive understanding of the competitive landscape, Data.ai delivers a 360-degree view of mobile business dynamics. The platform is utilized by over 90 percent of the top 100 app publishers and has supported more than 700,000 apps, with notable clients including Electronic Arts, Google, Microsoft, and Tencent. Data.ai has tracked over 83 billion downloads and generated over $25 billion in gross revenues, establishing itself as an industry leader. The company employs over 300 people and is headquartered in San Francisco, with additional offices in major cities worldwide. Its proprietary mobile performance score (MPS) provides valuable insights that help brands optimize their applications and enhance digital experiences, facilitating growth in the competitive mobile market.

Data.AI

Series D in 2014
Data.ai is a decision-making platform focused on the mobile app economy, offering insights into app performance and competitive market analysis. By combining users' app analytics with a comprehensive understanding of the competitive landscape, Data.ai delivers a 360-degree view of mobile business dynamics. The platform is utilized by over 90 percent of the top 100 app publishers and has supported more than 700,000 apps, with notable clients including Electronic Arts, Google, Microsoft, and Tencent. Data.ai has tracked over 83 billion downloads and generated over $25 billion in gross revenues, establishing itself as an industry leader. The company employs over 300 people and is headquartered in San Francisco, with additional offices in major cities worldwide. Its proprietary mobile performance score (MPS) provides valuable insights that help brands optimize their applications and enhance digital experiences, facilitating growth in the competitive mobile market.

Connectivity

Series A in 2014
Connectivity is a leading provider of customer intelligence solutions. It allows businesses of all sizes to identify their best customers, understand customer opinions and recognize their competition. The platform helps businesses identify customer segments, areas of concentration and future growth opportunities. In addition to its focus on direct business solutions, Connectivity offers a software platform through multiple channels, supporting a growing user base of tens of thousands of businesses.

Data.AI

Series C in 2013
Data.ai is a decision-making platform focused on the mobile app economy, offering insights into app performance and competitive market analysis. By combining users' app analytics with a comprehensive understanding of the competitive landscape, Data.ai delivers a 360-degree view of mobile business dynamics. The platform is utilized by over 90 percent of the top 100 app publishers and has supported more than 700,000 apps, with notable clients including Electronic Arts, Google, Microsoft, and Tencent. Data.ai has tracked over 83 billion downloads and generated over $25 billion in gross revenues, establishing itself as an industry leader. The company employs over 300 people and is headquartered in San Francisco, with additional offices in major cities worldwide. Its proprietary mobile performance score (MPS) provides valuable insights that help brands optimize their applications and enhance digital experiences, facilitating growth in the competitive mobile market.

Data.AI

Series B in 2012
Data.ai is a decision-making platform focused on the mobile app economy, offering insights into app performance and competitive market analysis. By combining users' app analytics with a comprehensive understanding of the competitive landscape, Data.ai delivers a 360-degree view of mobile business dynamics. The platform is utilized by over 90 percent of the top 100 app publishers and has supported more than 700,000 apps, with notable clients including Electronic Arts, Google, Microsoft, and Tencent. Data.ai has tracked over 83 billion downloads and generated over $25 billion in gross revenues, establishing itself as an industry leader. The company employs over 300 people and is headquartered in San Francisco, with additional offices in major cities worldwide. Its proprietary mobile performance score (MPS) provides valuable insights that help brands optimize their applications and enhance digital experiences, facilitating growth in the competitive mobile market.

Resonate

Series B in 2012
Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.

Resonate

Series A in 2010
Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.

Instantly

Series C in 2010
Instantly is a company that specializes in providing online and mobile audience and insights technology tools. It offers an audiences and insights platform that includes online survey panels and mobile surveys, catering to various industries such as automotive, employment, entertainment, finance, food, healthcare, information technology, telecommunications, and travel. By generating market research data, Instantly enables researchers and marketers to gain immediate access to consumer feedback and utilize automated insights tools, facilitating faster and more informed decision-making.

Instantly

Series B in 2009
Instantly is a company that specializes in providing online and mobile audience and insights technology tools. It offers an audiences and insights platform that includes online survey panels and mobile surveys, catering to various industries such as automotive, employment, entertainment, finance, food, healthcare, information technology, telecommunications, and travel. By generating market research data, Instantly enables researchers and marketers to gain immediate access to consumer feedback and utilize automated insights tools, facilitating faster and more informed decision-making.
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