Greycroft

Greycroft is a venture capital firm established in 2006, specializing in investments in technology start-ups within the Internet and mobile markets. With offices in New York and Los Angeles, the firm is strategically positioned to support entrepreneurs by leveraging its extensive network in the media and technology sectors. Greycroft manages over $1 billion in assets and has made more than 200 investments in notable companies across various sectors, including consumer products, financial technology, healthcare, and enterprise software. The firm focuses on capital-efficient businesses, particularly in early-stage financing, and aims to foster visibility and strategic relationships for its portfolio companies. Greycroft is recognized for its commitment to diversity in investment practices.

William Agathis

Investor

Brentt Baltimore

Principal

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Principal

Jen Hilibrand

Investor

Armin Kohan

Investor

Thabet Mahayni

Investor

Tyler Olkowski

Investor

Alan Patricof

Co-Founder

Shafayet Patwari

Investor

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Ali Schleider

Investor

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Mark Terbeek

Partner

Jessica Vodofsky

Investor

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Marketing

Veritonic

Series A in 2022
Veritonic, Inc. is a marketing analytics platform based in New York, specializing in commercial sound and serving the advertising industry. Founded in 2015 by Andrew Eisner and Scott Simonelli, the company provides artificial intelligence-driven metrics and marketing response data to measure, compare, and test various audio elements, including music, voiceovers, jingles, and audio logos. Veritonic's services encompass online testing, analytics, and workflow management, enabling users to make data-driven decisions, measure emotional responses, and gather both qualitative and quantitative insights. The platform facilitates benchmarking of brand progress and allows users to efficiently manage, save, and share audio tracks, thereby enhancing their marketing strategies.

Elevate

Series A in 2021
Elevate Research provides a marketing and customer relationship management platform aimed at helping restaurants and retailers increase their revenue through informed marketing strategies. The platform facilitates the collection of customer feedback by surveying individuals who have recently dined or shopped at participating establishments. By consolidating customer data and marketing tools, Elevate Research enables businesses in the hospitality sector to better understand their clientele, track customer profiles, and implement targeted marketing initiatives. This approach allows restaurants and retailers to enhance their marketing efforts and drive growth within a specified timeframe.

Mercato

Venture Round in 2021
Mercato, Inc. operates an online grocery marketplace that connects merchants, artisans, and purveyors with customers to buy food. The company’s marketplace allows customers to order food from merchant’s inventory and have their groceries delivered. It offers its services in Brooklyn and Manhattan. Mercato, Inc. was formerly known as Grocery Marketplace Inc. The company was founded in 2015 and is based in San Diego, California.

Veritonic

Series A in 2020
Veritonic, Inc. is a marketing analytics platform based in New York, specializing in commercial sound and serving the advertising industry. Founded in 2015 by Andrew Eisner and Scott Simonelli, the company provides artificial intelligence-driven metrics and marketing response data to measure, compare, and test various audio elements, including music, voiceovers, jingles, and audio logos. Veritonic's services encompass online testing, analytics, and workflow management, enabling users to make data-driven decisions, measure emotional responses, and gather both qualitative and quantitative insights. The platform facilitates benchmarking of brand progress and allows users to efficiently manage, save, and share audio tracks, thereby enhancing their marketing strategies.

Metadata

Series A in 2020
Metadata, Inc. operates a demand generation platform tailored for B2B enterprises, focusing on inbound marketing and customer acquisition. The platform automates essential marketing tasks, allowing users to efficiently scale their demand generation efforts. It offers features such as campaign amplification, detailed profile information for incoming signups, and the auto-generation of buyer personas. Users can segment prospects by various criteria, including industry and technology stack, and monitor new signups to enhance their sales pipeline. By leveraging machine learning and a proprietary identity graph, Metadata streamlines marketing processes and aligns them with revenue objectives, helping businesses convert target accounts into customers more effectively than traditional methods. Incorporated in 2015, Metadata is based in San Francisco, California, and is utilized by numerous innovative B2B marketers to optimize their marketing strategies.

Mercato

Seed Round in 2019
Mercato, Inc. operates an online grocery marketplace that connects merchants, artisans, and purveyors with customers to buy food. The company’s marketplace allows customers to order food from merchant’s inventory and have their groceries delivered. It offers its services in Brooklyn and Manhattan. Mercato, Inc. was formerly known as Grocery Marketplace Inc. The company was founded in 2015 and is based in San Diego, California.

PebblePost

Series C in 2018
PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.

PebblePost

Series C in 2018
PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.

SEMrush

Venture Round in 2018
SEMrush is online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Trusted by more than 5,000,000 marketing professionals, SEMrush offers insights and solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels. With 40+ tools for search, content, social media and market research in the platform, data for more than 140 countries, seamless integration with Google and task management platforms, SEMrush is now a must-have solution for all companies who are serious about online.

Resonate

Series C in 2017
Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate's motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.

Amplero

Series B in 2017
Amplero is a customer lifetime value management platform that enables marketers to achieve what’s not humanly possible by leveraging machine learning and multi-armed bandit experimentation to automatically optimize every customer interaction and maximize customer lifetime value and loyalty. Unlike traditional rules-based marketing automation, Amplero’s controlled experimentation and machine learning platform dynamically tests 1000’s of permutations to decide and execute the optimal marketing interaction based upon each unique customer and context. Using Amplero, marketers in industries like telecom, banking, and software-as-a-service have seen more than 3% incremental growth in customer revenue and 5x retention benefit, often touching their customers less frequently while delivering great omni-channel customer experiences.

PebblePost

Debt Financing in 2017
PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.

Clique

Series C in 2017
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

Clique

Series C in 2017
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

MNTN

Convertible Note in 2017
MNTN is a provider of cloud-based advertising software designed for direct marketers, agencies, and brands of all sizes. Its comprehensive advertising suite enables users to effectively launch retargeting and prospecting campaigns across various platforms, including display, mobile, and social media. Additionally, MNTN offers a creative suite that empowers users to design visually appealing advertisements utilizing available content. The platform is known for its emphasis on transparency and control, allowing advertisers to manage their campaigns efficiently with one of the fastest go-live times in the industry. MNTN has received multiple accolades for its innovative solutions and workplace culture, establishing itself as a prominent player in the digital advertising landscape.

PebblePost

Series B in 2017
PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.

Data Plus Math

Venture Round in 2016
Data Plus Math Corporation develops video advertising software. The software provides media measurement data and analytics. The company was incorporated in 2016 and is based in Newton, Massachusetts. As of July 2, 2019, Data Plus Math Corporation operates as a subsidiary of LiveRamp, Inc.

Partnerize

Series C in 2016
Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world's largest brands leverage its real-time technology to manage more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. Partnerize is the trading name of the Performance Horizon group of companies.

Metadata

Seed Round in 2016
Metadata, Inc. operates a demand generation platform tailored for B2B enterprises, focusing on inbound marketing and customer acquisition. The platform automates essential marketing tasks, allowing users to efficiently scale their demand generation efforts. It offers features such as campaign amplification, detailed profile information for incoming signups, and the auto-generation of buyer personas. Users can segment prospects by various criteria, including industry and technology stack, and monitor new signups to enhance their sales pipeline. By leveraging machine learning and a proprietary identity graph, Metadata streamlines marketing processes and aligns them with revenue objectives, helping businesses convert target accounts into customers more effectively than traditional methods. Incorporated in 2015, Metadata is based in San Francisco, California, and is utilized by numerous innovative B2B marketers to optimize their marketing strategies.

PebblePost

Series A in 2016
PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.

Netsertive

Series C in 2015
Netsertive is an online marketing platform that supports local businesses by utilizing advanced data intelligence to enhance their marketing efforts. Established in 2009, the company specializes in various sectors, including automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. Netsertive's platform enables clients to execute localized digital advertising campaigns effectively and at scale, driving increased leads and sales. The company also facilitates co-op marketing approval and reimbursement for its customers, ensuring a streamlined marketing process. With a strong foundation of venture capital backing and a reputation for rapid growth, Netsertive has received industry recognition, including the 2014 Software Company of the Year award from the North Carolina Technology Association and a ranking in the Triangle Business Journal’s Fast 50.

Molio

Debt Financing in 2015
Molio is a full-digital brand building agency that specializes in launching brands with an online video at the core. Molio has recently launched an innovation partnership with Astro Studios called AM:LABS to originate, co-create and validate new brands. It was founded in 2014 and headquartered in Salt Lake City, Utah.

Clique

Series B in 2015
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

MNTN

Convertible Note in 2015
MNTN is a provider of cloud-based advertising software designed for direct marketers, agencies, and brands of all sizes. Its comprehensive advertising suite enables users to effectively launch retargeting and prospecting campaigns across various platforms, including display, mobile, and social media. Additionally, MNTN offers a creative suite that empowers users to design visually appealing advertisements utilizing available content. The platform is known for its emphasis on transparency and control, allowing advertisers to manage their campaigns efficiently with one of the fastest go-live times in the industry. MNTN has received multiple accolades for its innovative solutions and workplace culture, establishing itself as a prominent player in the digital advertising landscape.

Molio

Series A in 2015
Molio is a full-digital brand building agency that specializes in launching brands with an online video at the core. Molio has recently launched an innovation partnership with Astro Studios called AM:LABS to originate, co-create and validate new brands. It was founded in 2014 and headquartered in Salt Lake City, Utah.

Partnerize

Series B in 2014
Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world's largest brands leverage its real-time technology to manage more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. Partnerize is the trading name of the Performance Horizon group of companies.

Netsertive

Series B in 2014
Netsertive is an online marketing platform that supports local businesses by utilizing advanced data intelligence to enhance their marketing efforts. Established in 2009, the company specializes in various sectors, including automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. Netsertive's platform enables clients to execute localized digital advertising campaigns effectively and at scale, driving increased leads and sales. The company also facilitates co-op marketing approval and reimbursement for its customers, ensuring a streamlined marketing process. With a strong foundation of venture capital backing and a reputation for rapid growth, Netsertive has received industry recognition, including the 2014 Software Company of the Year award from the North Carolina Technology Association and a ranking in the Triangle Business Journal’s Fast 50.

Media Redefined

Seed Round in 2014
Media Redefined was a Social Media Agency that started in January, 2009. It closed down its operations on 18th July, 2012 and sold the domain and digital assets to an undisclosed individual. Some of the brands with which Media Redefined worked extensively include - Samsung, Maruti, Aircel, Micromax, NIIT, NASSCOM, etc. The founders can be contacted at: catchme@praval.com gauravtechie@gmail.com honeytech@gmail.com

Clique

Series A in 2014
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

Nomi

Series A in 2013
Nomi's Marketing Platform helps businesses optimize their brick and mortar stores just like their website.

TagMan

Venture Round in 2013
TagMan is a leading provider of tag management and marketing data solutions, specializing in helping businesses navigate the complexities of web analytics, e-commerce, and marketing data. The platform enables clients to manage and unify tag-based technologies, resulting in a streamlined flow of clean marketing data across multiple channels. TagMan’s offerings include a visual insights suite, marketing attribution, data optimization, and conversion tracking tools, which assist e-commerce professionals and digital marketers in visualizing customer journeys and optimizing campaign effectiveness. The company serves a diverse range of industries, including travel, fashion, consumer goods, and telecommunications, with notable clients such as Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone. By leveraging TagMan’s technology, organizations can enhance their marketing execution and gain comprehensive insights into consumer behavior, ultimately driving improved marketing return on investment.

Nomi

Seed Round in 2013
Nomi's Marketing Platform helps businesses optimize their brick and mortar stores just like their website.

Netsertive

Series B in 2012
Netsertive is an online marketing platform that supports local businesses by utilizing advanced data intelligence to enhance their marketing efforts. Established in 2009, the company specializes in various sectors, including automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. Netsertive's platform enables clients to execute localized digital advertising campaigns effectively and at scale, driving increased leads and sales. The company also facilitates co-op marketing approval and reimbursement for its customers, ensuring a streamlined marketing process. With a strong foundation of venture capital backing and a reputation for rapid growth, Netsertive has received industry recognition, including the 2014 Software Company of the Year award from the North Carolina Technology Association and a ranking in the Triangle Business Journal’s Fast 50.

Partnerize

Series A in 2012
Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world's largest brands leverage its real-time technology to manage more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. Partnerize is the trading name of the Performance Horizon group of companies.

MNTN

Venture Round in 2012
MNTN is a provider of cloud-based advertising software designed for direct marketers, agencies, and brands of all sizes. Its comprehensive advertising suite enables users to effectively launch retargeting and prospecting campaigns across various platforms, including display, mobile, and social media. Additionally, MNTN offers a creative suite that empowers users to design visually appealing advertisements utilizing available content. The platform is known for its emphasis on transparency and control, allowing advertisers to manage their campaigns efficiently with one of the fastest go-live times in the industry. MNTN has received multiple accolades for its innovative solutions and workplace culture, establishing itself as a prominent player in the digital advertising landscape.

Clique

Seed Round in 2012
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

Resonate

Series B in 2012
Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate's motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.

Media Armor

Series A in 2012
Media Armor specializes in mobile advertising analytics, offering tools that enable multi-channel marketers to effectively reach consumers through relevant display advertising on various devices, including desktops, tablets, and smartphones. The company utilizes advanced technology to create detailed profiles of consumer behavior, allowing marketers to track interactions and measure the return on advertising spend across both digital and offline channels, such as in-store and catalog sales. By continuously transforming data at every step of the customer journey, Media Armor enhances future advertising decisions and increases conversion rates, helping brands establish meaningful connections with their audiences.

Partnerize

Venture Round in 2012
Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world's largest brands leverage its real-time technology to manage more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. Partnerize is the trading name of the Performance Horizon group of companies.

MNTN

Series B in 2011
MNTN is a provider of cloud-based advertising software designed for direct marketers, agencies, and brands of all sizes. Its comprehensive advertising suite enables users to effectively launch retargeting and prospecting campaigns across various platforms, including display, mobile, and social media. Additionally, MNTN offers a creative suite that empowers users to design visually appealing advertisements utilizing available content. The platform is known for its emphasis on transparency and control, allowing advertisers to manage their campaigns efficiently with one of the fastest go-live times in the industry. MNTN has received multiple accolades for its innovative solutions and workplace culture, establishing itself as a prominent player in the digital advertising landscape.

Radiate Media

Series B in 2011
Radiate Media formerly Matchbin, provides software and services that empower local media and businesses to find and capture the audience that matters most. From local news, weather, and traffic information to online and broadcast marketing tools, Radiate Media’s technology and nationwide network allows clients to grow revenue by reaching customers on-air, online, and on the go.

TagMan

Series B in 2011
TagMan is a leading provider of tag management and marketing data solutions, specializing in helping businesses navigate the complexities of web analytics, e-commerce, and marketing data. The platform enables clients to manage and unify tag-based technologies, resulting in a streamlined flow of clean marketing data across multiple channels. TagMan’s offerings include a visual insights suite, marketing attribution, data optimization, and conversion tracking tools, which assist e-commerce professionals and digital marketers in visualizing customer journeys and optimizing campaign effectiveness. The company serves a diverse range of industries, including travel, fashion, consumer goods, and telecommunications, with notable clients such as Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone. By leveraging TagMan’s technology, organizations can enhance their marketing execution and gain comprehensive insights into consumer behavior, ultimately driving improved marketing return on investment.

PrecisionDemand

Series C in 2011
PrecisionDemand is a television media agency located in Seattle and New York, focused on enhancing the effectiveness of advertising through advanced analytics. The company specializes in targeting TV audiences with high precision, utilizing a technology platform that incorporates extensive demographic and behavioral data. PrecisionDemand's Buyometric targeting system allows clients to significantly reduce their cost-per-sale while accurately predicting sales volumes across various channels. In addition to its targeting capabilities, the company provides a suite of direct marketing services that includes tracking and analyzing marketing campaigns, customer interactions, and operational metrics. Their offerings include detailed dashboards and reports that measure campaign performance, conversion rates, and revenue, enabling clients to make informed decisions to optimize their media purchases. With a team of experts in media, technology, and data mining, PrecisionDemand aims to deliver value and improve marketing outcomes for its clients.

TagMan

Series A in 2011
TagMan is a leading provider of tag management and marketing data solutions, specializing in helping businesses navigate the complexities of web analytics, e-commerce, and marketing data. The platform enables clients to manage and unify tag-based technologies, resulting in a streamlined flow of clean marketing data across multiple channels. TagMan’s offerings include a visual insights suite, marketing attribution, data optimization, and conversion tracking tools, which assist e-commerce professionals and digital marketers in visualizing customer journeys and optimizing campaign effectiveness. The company serves a diverse range of industries, including travel, fashion, consumer goods, and telecommunications, with notable clients such as Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone. By leveraging TagMan’s technology, organizations can enhance their marketing execution and gain comprehensive insights into consumer behavior, ultimately driving improved marketing return on investment.

Netsertive

Series A in 2010
Netsertive is an online marketing platform that supports local businesses by utilizing advanced data intelligence to enhance their marketing efforts. Established in 2009, the company specializes in various sectors, including automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. Netsertive's platform enables clients to execute localized digital advertising campaigns effectively and at scale, driving increased leads and sales. The company also facilitates co-op marketing approval and reimbursement for its customers, ensuring a streamlined marketing process. With a strong foundation of venture capital backing and a reputation for rapid growth, Netsertive has received industry recognition, including the 2014 Software Company of the Year award from the North Carolina Technology Association and a ranking in the Triangle Business Journal’s Fast 50.

Buddy Media

Series C in 2010
Buddy Media is a leading provider of social media marketing and customer engagement software, designed to help brands connect with consumers effectively. The platform supports eight of the world's top ten global advertisers, enabling them to cultivate and sustain meaningful relationships in a digitally connected environment. With a scalable and secure architecture, Buddy Media's suite of tools offers data-driven insights that guide brands from initial consumer interaction to the point of purchase. Headquartered in New York City, the company also has offices in Asia, London, and San Francisco, enhancing its global reach and service capabilities.

Extreme Reach

Series B in 2010
Extreme Reach specializes in content production and creative asset management for the media, entertainment, and advertising sectors. The company offers a comprehensive platform that addresses the complexities of modern advertising, including creative asset workflow, talent and rights management, and payroll services. Its flagship platform, AdBridge™, integrates various processes essential for executing advertising campaigns efficiently. With a user base exceeding 200,000 and managing nearly four million creative assets, Extreme Reach supports a diverse clientele that includes major brands, studios, agencies, and production companies. The company also provides innovative solutions for payroll and production accounting, streamlining operations through features like paperless timecards and onboarding. By alleviating the administrative burdens associated with advertising and media management, Extreme Reach enables creative teams to focus on delivering impactful content.

Resonate

Series A in 2010
Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate's motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.

Adly

Series B in 2010
Adly Inc. is a digital marketing software and services provider that facilitates partnerships between brands and influencers to enhance audience engagement and drive sales. The company offers tools for data-driven audience targeting, in-stream social advertising, and real-time events designed to generate leads and actionable insights. Adly supports brands by identifying suitable influencers, executing strategic campaigns, and monitoring performance through its offerings, which include AudienceIQ for intelligent audience matching and Campaign Builder for customized advertising solutions. Since its inception in 2009, Adly has collaborated with over 150 major brands, successfully executing more than 25,000 celebrity-driven activations. The company is based in Beverly Hills, California.

PrecisionDemand

Series B in 2010
PrecisionDemand is a television media agency located in Seattle and New York, focused on enhancing the effectiveness of advertising through advanced analytics. The company specializes in targeting TV audiences with high precision, utilizing a technology platform that incorporates extensive demographic and behavioral data. PrecisionDemand's Buyometric targeting system allows clients to significantly reduce their cost-per-sale while accurately predicting sales volumes across various channels. In addition to its targeting capabilities, the company provides a suite of direct marketing services that includes tracking and analyzing marketing campaigns, customer interactions, and operational metrics. Their offerings include detailed dashboards and reports that measure campaign performance, conversion rates, and revenue, enabling clients to make informed decisions to optimize their media purchases. With a team of experts in media, technology, and data mining, PrecisionDemand aims to deliver value and improve marketing outcomes for its clients.

Vizu Corporation

Venture Round in 2009
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Extreme Reach

Series A in 2009
Extreme Reach specializes in content production and creative asset management for the media, entertainment, and advertising sectors. The company offers a comprehensive platform that addresses the complexities of modern advertising, including creative asset workflow, talent and rights management, and payroll services. Its flagship platform, AdBridge™, integrates various processes essential for executing advertising campaigns efficiently. With a user base exceeding 200,000 and managing nearly four million creative assets, Extreme Reach supports a diverse clientele that includes major brands, studios, agencies, and production companies. The company also provides innovative solutions for payroll and production accounting, streamlining operations through features like paperless timecards and onboarding. By alleviating the administrative burdens associated with advertising and media management, Extreme Reach enables creative teams to focus on delivering impactful content.

Extreme Reach

Series A in 2009
Extreme Reach specializes in content production and creative asset management for the media, entertainment, and advertising sectors. The company offers a comprehensive platform that addresses the complexities of modern advertising, including creative asset workflow, talent and rights management, and payroll services. Its flagship platform, AdBridge™, integrates various processes essential for executing advertising campaigns efficiently. With a user base exceeding 200,000 and managing nearly four million creative assets, Extreme Reach supports a diverse clientele that includes major brands, studios, agencies, and production companies. The company also provides innovative solutions for payroll and production accounting, streamlining operations through features like paperless timecards and onboarding. By alleviating the administrative burdens associated with advertising and media management, Extreme Reach enables creative teams to focus on delivering impactful content.

Movoxx

Series A in 2008
MoVoxx is a leading mobile advertising company that intelligently serves ads into mobile content reaching over 40 million unique U.S. users. With a fully integrated product suite of mobile media, including SMS, mobile app and display, MoVoxx pioneered tracking and aggregating mobile behaviors to enable advanced targeting and industry-best post-click conversion rates. MoVoxx's GeoSense and MobileTrace technologies empower top digital agencies, national brands and local merchants to launch location-based mobile advertising campaigns on a broad scale. These proprietary technologies include deep post-click analytics tools used to optimize mobile user engagement within targeted audience subsets. Founded in 2006, MoVoxx has a Fortune 500 client roster including Sears, Nissan, Continental Airlines, Ford Motor Company and Paramount Pictures. MoVoxx is backed by Greycroft Partners, Khosla Ventures, First Round Capital and BV Capital.

Qualia

Series A in 2008
Qualia empowers organizations to deliver seamless consumer experiences across all devices, from intent to conversion. The Qualia Data Intelligence Platform combines its IQ Decision Engine™ with cross-device technology to create a closed-loop, device agnostic, audience insights solution. Trusted by leading brands, agencies and marketing technology providers, Qualia’s cloud-based platform continuously identifies in-market consumers on all of their devices and digital touchpoints, enabling real-time, omni-channel targeting, reach, measurement and attribution. Qualia is led by Kathy Leake, CEO (also co-founder of Dstillery) who is committed to defining the next generation of consumer targeting through data integrity and quality. The company is headquartered in NYC and has offices in Chicago, Irvine, Los Angeles, San Francisco and Atlanta. For additional information, visit www.qualia-media.com

WideOrbit

Series D in 2008
WideOrbit Inc. is a prominent provider of advertising management technology tailored for cable networks, local television stations, and radio stations. The company offers a comprehensive suite of solutions, including WO Traffic, which facilitates advertising sales and operations; WO Programmatic TV, designed to enhance local TV station revenue; and WO Analytics, which delivers insights into pricing and sales performance. Additional products include WO Digital Hub for managing the advertisement sales cycle, WO Streaming for monetizing digital audio audiences, and WO Programmatic Digital, enabling programmatic sales across various media formats. With a client base exceeding 3,000 broadcasters and networks, WideOrbit aims to streamline operations and maximize revenue from both traditional and digital channels. Founded in 1999 and headquartered in San Francisco, California, the company also has offices in London and Paris, providing implementation and consulting services to support its technology solutions.

WideOrbit

Series D in 2008
WideOrbit Inc. is a prominent provider of advertising management technology tailored for cable networks, local television stations, and radio stations. The company offers a comprehensive suite of solutions, including WO Traffic, which facilitates advertising sales and operations; WO Programmatic TV, designed to enhance local TV station revenue; and WO Analytics, which delivers insights into pricing and sales performance. Additional products include WO Digital Hub for managing the advertisement sales cycle, WO Streaming for monetizing digital audio audiences, and WO Programmatic Digital, enabling programmatic sales across various media formats. With a client base exceeding 3,000 broadcasters and networks, WideOrbit aims to streamline operations and maximize revenue from both traditional and digital channels. Founded in 1999 and headquartered in San Francisco, California, the company also has offices in London and Paris, providing implementation and consulting services to support its technology solutions.

Marketbright

Series A in 2008
Act-On Software Acquires Assets of Marketbright Fast Growing Marketing Automation Company Solidifies Market Position

Qualia

Series A in 2008
Qualia empowers organizations to deliver seamless consumer experiences across all devices, from intent to conversion. The Qualia Data Intelligence Platform combines its IQ Decision Engine™ with cross-device technology to create a closed-loop, device agnostic, audience insights solution. Trusted by leading brands, agencies and marketing technology providers, Qualia’s cloud-based platform continuously identifies in-market consumers on all of their devices and digital touchpoints, enabling real-time, omni-channel targeting, reach, measurement and attribution. Qualia is led by Kathy Leake, CEO (also co-founder of Dstillery) who is committed to defining the next generation of consumer targeting through data integrity and quality. The company is headquartered in NYC and has offices in Chicago, Irvine, Los Angeles, San Francisco and Atlanta. For additional information, visit www.qualia-media.com

Buddy Media

Series B in 2008
Buddy Media is a leading provider of social media marketing and customer engagement software, designed to help brands connect with consumers effectively. The platform supports eight of the world's top ten global advertisers, enabling them to cultivate and sustain meaningful relationships in a digitally connected environment. With a scalable and secure architecture, Buddy Media's suite of tools offers data-driven insights that guide brands from initial consumer interaction to the point of purchase. Headquartered in New York City, the company also has offices in Asia, London, and San Francisco, enhancing its global reach and service capabilities.

WideOrbit

Series C in 2008
WideOrbit Inc. is a prominent provider of advertising management technology tailored for cable networks, local television stations, and radio stations. The company offers a comprehensive suite of solutions, including WO Traffic, which facilitates advertising sales and operations; WO Programmatic TV, designed to enhance local TV station revenue; and WO Analytics, which delivers insights into pricing and sales performance. Additional products include WO Digital Hub for managing the advertisement sales cycle, WO Streaming for monetizing digital audio audiences, and WO Programmatic Digital, enabling programmatic sales across various media formats. With a client base exceeding 3,000 broadcasters and networks, WideOrbit aims to streamline operations and maximize revenue from both traditional and digital channels. Founded in 1999 and headquartered in San Francisco, California, the company also has offices in London and Paris, providing implementation and consulting services to support its technology solutions.

Vizu Corporation

Series A in 2007
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Vizu Corporation

Series A in 2005
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.
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