Greycroft

Greycroft is a venture capital firm that concentrates on technology start-ups, with a focus on the internet and mobile markets. It operates from offices in New York and Los Angeles, and uses its media and technology industry connections to help portfolio companies gain visibility, build strategic relationships, bring products to market, and grow successful businesses. Founded in 2006, Greycroft has invested in more than 200 companies across sectors such as consumer internet, financial technology, healthcare, and enterprise software, and manages over $1 billion in capital. The firm emphasizes early-stage investing and collaborates with entrepreneurs to support growth, while pursuing diversity initiatives including a diversity term sheet rider.

William Agathis

Investor

Kamran Ansari

Venture Partner

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

Past deals in Marketing

Rembrand

Series A in 2025
Rembrand is an advertising agency specializing in a comprehensive range of marketing services, including brand strategy, campaign management, and social media marketing. The company offers digital marketing solutions such as content marketing, newsletter, display advertising, and employer branding. Additionally, Rembrand has developed a programmatic product placement platform that utilizes generative AI to enhance videos with virtual product placements, allowing brands to connect seamlessly with creators to scale their marketing efforts. This innovative approach to monetizing videos without interruptive ads positions Rembrand as a forward-thinking player in the advertising landscape.

Rembrand

Seed Round in 2022
Rembrand is an advertising agency specializing in a comprehensive range of marketing services, including brand strategy, campaign management, and social media marketing. The company offers digital marketing solutions such as content marketing, newsletter, display advertising, and employer branding. Additionally, Rembrand has developed a programmatic product placement platform that utilizes generative AI to enhance videos with virtual product placements, allowing brands to connect seamlessly with creators to scale their marketing efforts. This innovative approach to monetizing videos without interruptive ads positions Rembrand as a forward-thinking player in the advertising landscape.

Breef

Venture Round in 2022
Breef operates an online platform that connects businesses with vetted marketing and creative agencies for project-based collaborations. The platform offers tools for project planning, proposal evaluation, contract management, and payments.

Veritonic

Series A in 2022
Veritonic offers a comprehensive audio analytics platform that enables businesses to measure, compare, and optimize the impact of their audio content such as music, videos, voiceovers, jingles, and audio logos. By providing AI-driven metrics and marketing response data, Veritonic helps clients make informed decisions about their audio investments, mitigate risks through optimization, and enhance consumer engagement.

Fetch

Series E in 2022
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Loyal Guru

Series A in 2022
Founded in Barcelona in 2015, Loyal Guru specializes in an end-to-end loyalty marketing platform primarily for the food retail sector. Utilizing artificial intelligence to analyze consumer behavior in real-time, the company launches hyper-segmented campaigns and promotions across online and offline touchpoints. Loyal Guru offers solutions for customer acquisition, supplier engagement, customer development, and category penetration.

Elevate Research

Series A in 2021
Elevate Research offers a platform that enables restaurants and retailers to survey customers who recently visited their establishments. This data-driven approach helps businesses boost revenue through smarter marketing strategies.

Breef

Debt Financing in 2021
Breef operates an online platform that connects businesses with vetted marketing and creative agencies for project-based collaborations. The platform offers tools for project planning, proposal evaluation, contract management, and payments.

Fetch

Series D in 2021
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Gorgias

Series B in 2020
Founded in 2015, Gorgias is a leading customer service platform designed specifically for e-commerce businesses. It offers cutting-edge automation and AI capabilities to deliver personalized support across multiple channels, including email, voice, SMS, live chat, and social media. With over 250 employees across eight global offices, Gorgias serves more than 12,000 merchants worldwide, including prominent brands like Steve Madden and Glossier.

Veritonic

Series A in 2020
Veritonic offers a comprehensive audio analytics platform that enables businesses to measure, compare, and optimize the impact of their audio content such as music, videos, voiceovers, jingles, and audio logos. By providing AI-driven metrics and marketing response data, Veritonic helps clients make informed decisions about their audio investments, mitigate risks through optimization, and enhance consumer engagement.

Metadata

Series A in 2020
Metadata, Inc. develops a marketing data analytics platform designed to streamline demand generation for B2B enterprises. The platform supports scheduling campaign amplification to targeted audiences, provides full profile information for new signups, and auto-generates buyer and user personas while offering access to a database of prospects. It enables prospect segmentation by industry, job function, technology stack, and interests, and monitors signups to accelerate pipeline creation and marketing campaigns by applying automation data to targeted advertising. The company also integrates with marketing automation systems such as Salesforce to reduce manual tasks for marketers. Founded in 2015, Metadata, Inc. is headquartered in California. By compiling historical sales data, the platform creates profiles of ideal customers and orchestrates the acceleration of existing opportunities while targeting new accounts, helping B2B teams optimize demand generation and drive more predictable outcomes.

Loyal Guru

Venture Round in 2020
Founded in Barcelona in 2015, Loyal Guru specializes in an end-to-end loyalty marketing platform primarily for the food retail sector. Utilizing artificial intelligence to analyze consumer behavior in real-time, the company launches hyper-segmented campaigns and promotions across online and offline touchpoints. Loyal Guru offers solutions for customer acquisition, supplier engagement, customer development, and category penetration.

Fetch

Venture Round in 2019
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Fetch

Series A in 2018
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Custora

Series B in 2018
Custora is a leader in advanced customer analytics tailored for the retail sector. The company offers a Customer Intelligence Platform that equips marketing professionals with essential insights to drive immediate results while fostering long-term profitable growth. By compiling comprehensive customer profiles and employing predictive analytics, Custora identifies critical customer segments and journeys. The platform also provides prescriptive recommendations aimed at enhancing customer lifetime value, addressing the daily challenges faced by marketing leaders. Through its data-driven approach, Custora enables brands to understand customer behavior better and develop strategic marketing programs that facilitate more relevant and effective communication with their audiences.

PebblePost

Series C in 2018
Founded in 2014, PebblePost operates a digital-to-direct mail marketing platform. It converts online interest into offline purchases by sending targeted direct mail, driving conversions and measurable business outcomes.

Amplero

Series B in 2017
Amplero is a provider of an artificial intelligence-driven market optimization platform that enhances customer engagement through personalized messaging. By utilizing machine learning and multi-armed bandit experimentation, the company automatically identifies valuable audience micro-segments and tailors compelling messages for each segment. Its platform continuously tests numerous permutations to optimize customer interactions, thereby maximizing customer lifetime value and loyalty. This is particularly beneficial for business-to-consumer marketers in the financial services sector, who face significant challenges due to organizational silos, tech-related complexities, and the sensitive nature of building customer relationships in a regulated industry. Amplero's focus on delivering personalized experiences enables companies to meet the evolving expectations of consumers who seek tailored interactions that connect with their preferences.

PebblePost

Debt Financing in 2017
Founded in 2014, PebblePost operates a digital-to-direct mail marketing platform. It converts online interest into offline purchases by sending targeted direct mail, driving conversions and measurable business outcomes.

Clique

Series C in 2017
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.

Button

Series B in 2017
Button facilitates seamless mobile commerce by connecting brands and consumers via its platform. It enables brands to drive sales and publishers to earn revenue through enhanced user experiences.

Data Plus Math

Venture Round in 2016
Data Plus Math Corporation, based in Newton, Massachusetts, specializes in developing video advertising software that connects advertising exposures to tangible real-world outcomes. Founded in 2016, the company operates as a subsidiary of LiveRamp, Inc. Its platform utilizes advanced data science and automated machine learning techniques to provide comprehensive media measurement data and analytics. By delivering timely and actionable campaign insights, Data Plus Math helps clients maximize the effectiveness of their advertising campaigns and drive product sales, offering unique measures and intelligence that enhance decision-making in the advertising space.

Octiv

Series E in 2016
Octiv, Inc., established in 2010 and headquartered in Indianapolis, Indiana, specializes in a cloud-based sales productivity platform. This platform enhances sales efficiency by automating workflows for creating and managing sales presentations, proposals, and contracts. It integrates data from various systems like CRM, CPQ, and ERP to provide sales teams with up-to-date, approved brand assets and templates. The platform offers insights into customer behavior and engagement, aiding in deal closure and marketing management. Octiv serves both large enterprises and high-growth companies, helping them streamline their sales processes.

Visto

Private Equity Round in 2016
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.

Partnerize

Series C in 2016
Partnerize is a software company that provides a partner automation platform designed to build, manage, and optimize partnership marketing programs. The platform supports discovery, recruitment, optimization, payment, brand safety, and fraud prevention, delivered as an end-to-end SaaS solution. It uses artificial intelligence to form, analyze, and predict the outcomes of partner marketing campaigns, helping marketers increase customer acquisition and generate higher-margin revenue from online channels while reducing dependence on primary sales and marketing channels. The product aims to give marketers control over the entire partnership lifecycle from discovery to payout on a single platform.

Metadata

Seed Round in 2016
Metadata, Inc. develops a marketing data analytics platform designed to streamline demand generation for B2B enterprises. The platform supports scheduling campaign amplification to targeted audiences, provides full profile information for new signups, and auto-generates buyer and user personas while offering access to a database of prospects. It enables prospect segmentation by industry, job function, technology stack, and interests, and monitors signups to accelerate pipeline creation and marketing campaigns by applying automation data to targeted advertising. The company also integrates with marketing automation systems such as Salesforce to reduce manual tasks for marketers. Founded in 2015, Metadata, Inc. is headquartered in California. By compiling historical sales data, the platform creates profiles of ideal customers and orchestrates the acceleration of existing opportunities while targeting new accounts, helping B2B teams optimize demand generation and drive more predictable outcomes.

PebblePost

Series A in 2016
Founded in 2014, PebblePost operates a digital-to-direct mail marketing platform. It converts online interest into offline purchases by sending targeted direct mail, driving conversions and measurable business outcomes.

ZergNet

Venture Round in 2015
ZergNet is a content recommendation company that specializes in driving incremental traffic and unique visitors to its partners. By implementing its content recommendation module, ZergNet promotes digital content across a network of prominent publishing partners, including major media companies such as Conde Nast, NBC, and Viacom. The company's platform not only facilitates the publication of content but also offers tailored recommendations that enhance audience engagement. This enables digital publishers to monetize their platforms effectively while expanding their reach through the promotion of curated and relevant content. ZergNet's services significantly contribute to increased traffic, with larger partners seeing hundreds of thousands of new unique visitors daily, ultimately boosting their sales revenue.

Octiv

Series D in 2015
Octiv, Inc., established in 2010 and headquartered in Indianapolis, Indiana, specializes in a cloud-based sales productivity platform. This platform enhances sales efficiency by automating workflows for creating and managing sales presentations, proposals, and contracts. It integrates data from various systems like CRM, CPQ, and ERP to provide sales teams with up-to-date, approved brand assets and templates. The platform offers insights into customer behavior and engagement, aiding in deal closure and marketing management. Octiv serves both large enterprises and high-growth companies, helping them streamline their sales processes.

Clique

Series B in 2015
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.

Custora

Series A in 2015
Custora is a leader in advanced customer analytics tailored for the retail sector. The company offers a Customer Intelligence Platform that equips marketing professionals with essential insights to drive immediate results while fostering long-term profitable growth. By compiling comprehensive customer profiles and employing predictive analytics, Custora identifies critical customer segments and journeys. The platform also provides prescriptive recommendations aimed at enhancing customer lifetime value, addressing the daily challenges faced by marketing leaders. Through its data-driven approach, Custora enables brands to understand customer behavior better and develop strategic marketing programs that facilitate more relevant and effective communication with their audiences.

Livefyre

Series D in 2015
Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.

Button

Series A in 2015
Button facilitates seamless mobile commerce by connecting brands and consumers via its platform. It enables brands to drive sales and publishers to earn revenue through enhanced user experiences.

ZergNet

Series A in 2014
ZergNet is a content recommendation company that specializes in driving incremental traffic and unique visitors to its partners. By implementing its content recommendation module, ZergNet promotes digital content across a network of prominent publishing partners, including major media companies such as Conde Nast, NBC, and Viacom. The company's platform not only facilitates the publication of content but also offers tailored recommendations that enhance audience engagement. This enables digital publishers to monetize their platforms effectively while expanding their reach through the promotion of curated and relevant content. ZergNet's services significantly contribute to increased traffic, with larger partners seeing hundreds of thousands of new unique visitors daily, ultimately boosting their sales revenue.

Partnerize

Series B in 2014
Partnerize is a software company that provides a partner automation platform designed to build, manage, and optimize partnership marketing programs. The platform supports discovery, recruitment, optimization, payment, brand safety, and fraud prevention, delivered as an end-to-end SaaS solution. It uses artificial intelligence to form, analyze, and predict the outcomes of partner marketing campaigns, helping marketers increase customer acquisition and generate higher-margin revenue from online channels while reducing dependence on primary sales and marketing channels. The product aims to give marketers control over the entire partnership lifecycle from discovery to payout on a single platform.

elicit

Series A in 2014
Elicit, Inc. is a SaaS software company based in Chicago, Illinois, that specializes in enhancing on-site search capabilities for marketers and retailers. Founded in 2011 and originally named Elevation, Inc., Elicit provides a platform that allows users to transform the search box into a powerful branding and conversion tool. Its software features a drag-and-drop interface, enabling businesses to prioritize and customize search results based on various criteria, such as context, time, keyword, and location. This functionality helps marketers effectively curate search results, align their branding with marketing calendars, and support promotional initiatives, ultimately driving better engagement and conversions for their online businesses.

Clique

Series A in 2014
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.

Fisoc

Venture Round in 2014
fisoc leads the merchant funded loyalty space with its Buzz Points platform. Buzz Points rewards customers for shopping and spending, with even more rewards for spending locally at our network of local merchants. With Buzz Points, Financial Institutions realize substantially increased non-interest fee based income, while providing their users with a next gen loyalty platform on the web and mobile. Local merchants win with dramatically increased revenues. The program is turn-key, and provides valuable data and metrics

Nomi

Series A in 2013
Nomi is an omni-channel marketing platform designed to enhance customer engagement for retailers. By analyzing and optimizing the return on investment from offline marketing and store operations, Nomi quantifies the effectiveness of marketing campaigns in driving foot traffic and assesses customer lifetime value. The platform helps retailers evaluate how well stores convert visitors into buyers, identify underperforming staff, and measure the impact of training and management investments on customer behavior. Nomi offers a comprehensive view of the customer conversion funnel, enabling retailers to predict store performance and diagnose operational issues proactively. Founded in September 2012 by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek, the company is headquartered in New York, United States.

Fisoc

Series D in 2013
fisoc leads the merchant funded loyalty space with its Buzz Points platform. Buzz Points rewards customers for shopping and spending, with even more rewards for spending locally at our network of local merchants. With Buzz Points, Financial Institutions realize substantially increased non-interest fee based income, while providing their users with a next gen loyalty platform on the web and mobile. Local merchants win with dramatically increased revenues. The program is turn-key, and provides valuable data and metrics

TagMan

Venture Round in 2013
TagMan is a leading provider of tag management and marketing data solutions, specializing in helping enterprises navigate the complexities of web analytics, ecommerce, and marketing data. The platform enables businesses to efficiently manage and unify tag-based technologies, resulting in a streamlined and coherent stream of clean marketing data from diverse channels. TagMan serves a wide array of industries, including travel, fashion, consumer goods, electronics, financial services, pharmaceuticals, and telecommunications, making it a preferred partner for organizations seeking to enhance their marketing return on investment. The platform offers features such as marketing attribution, data optimization, conversion tracking, and a visual insights suite, allowing e-commerce professionals and digital marketers to effectively visualize the customer journey and optimize their marketing efforts. Notable clients include major brands such as Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone.

Welcome

Series B in 2013
Welcome is a marketing orchestration platform, designed to streamline and optimize marketing operations for large, ambitious brands. It aligns marketing teams, simplifies campaign execution, and provides measurable results. Welcome integrates with other marketing technology tools, enabling better collaboration and performance tracking. It serves as a central hub for marketing teams, supporting their growth and enhancing overall marketing performance.

Nomi

Seed Round in 2013
Nomi is an omni-channel marketing platform designed to enhance customer engagement for retailers. By analyzing and optimizing the return on investment from offline marketing and store operations, Nomi quantifies the effectiveness of marketing campaigns in driving foot traffic and assesses customer lifetime value. The platform helps retailers evaluate how well stores convert visitors into buyers, identify underperforming staff, and measure the impact of training and management investments on customer behavior. Nomi offers a comprehensive view of the customer conversion funnel, enabling retailers to predict store performance and diagnose operational issues proactively. Founded in September 2012 by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek, the company is headquartered in New York, United States.

Livefyre

Series C in 2013
Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.

Group Nine Media

Series A in 2013
Group Nine Media, Inc. is a digital media holding company founded in 2016 and headquartered in New York City. It focuses on creating content across several key areas, including food, drink, entertainment, news, and science. The company operates four primary brands: The Dodo, which specializes in animal-related content; NowThis, a video news publisher tailored for social media; Thrillist, which covers lifestyle topics including food, drink, travel, and entertainment; and Seeker, a platform dedicated to science and exploration. Group Nine Media engages a young audience, particularly millennials, through its video-centric, socially-driven approach, generating nearly 4 billion video views each month and providing services such as data insights, creative strategy development, and branded content.

Fisoc

Series C in 2012
fisoc leads the merchant funded loyalty space with its Buzz Points platform. Buzz Points rewards customers for shopping and spending, with even more rewards for spending locally at our network of local merchants. With Buzz Points, Financial Institutions realize substantially increased non-interest fee based income, while providing their users with a next gen loyalty platform on the web and mobile. Local merchants win with dramatically increased revenues. The program is turn-key, and provides valuable data and metrics

AwesomenessTV

Series A in 2012
AwesomenessTV is a multi-platform media company based in Santa Monica, California, specializing in original programming aimed at the global Gen Z audience. It operates as a subsidiary of Viacom International Inc. and is owned by DreamWorks Animation and Hearst Corporation, which holds a 25 percent stake. The company's offerings include AwesomenessTV, a prominent destination for youth-oriented content; the ATV Network, a community-based multi-channel network with over 90,000 channels; and Big Frame, a talent management firm focused on influencers. Additionally, AwesomenessTV encompasses DreamWorksTV, Awestruck, Awesomeness Films, Wildness, as well as divisions dedicated to consumer products, music, and branded entertainment. Founded by Brian Robbins and Joe Davola, AwesomenessTV has established itself as a significant player in the digital media landscape.

Partnerize

Series A in 2012
Partnerize is a software company that provides a partner automation platform designed to build, manage, and optimize partnership marketing programs. The platform supports discovery, recruitment, optimization, payment, brand safety, and fraud prevention, delivered as an end-to-end SaaS solution. It uses artificial intelligence to form, analyze, and predict the outcomes of partner marketing campaigns, helping marketers increase customer acquisition and generate higher-margin revenue from online channels while reducing dependence on primary sales and marketing channels. The product aims to give marketers control over the entire partnership lifecycle from discovery to payout on a single platform.

Fisoc

Venture Round in 2012
fisoc leads the merchant funded loyalty space with its Buzz Points platform. Buzz Points rewards customers for shopping and spending, with even more rewards for spending locally at our network of local merchants. With Buzz Points, Financial Institutions realize substantially increased non-interest fee based income, while providing their users with a next gen loyalty platform on the web and mobile. Local merchants win with dramatically increased revenues. The program is turn-key, and provides valuable data and metrics

Clique

Seed Round in 2012
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.

elicit

Series A in 2012
Elicit, Inc. is a SaaS software company based in Chicago, Illinois, that specializes in enhancing on-site search capabilities for marketers and retailers. Founded in 2011 and originally named Elevation, Inc., Elicit provides a platform that allows users to transform the search box into a powerful branding and conversion tool. Its software features a drag-and-drop interface, enabling businesses to prioritize and customize search results based on various criteria, such as context, time, keyword, and location. This functionality helps marketers effectively curate search results, align their branding with marketing calendars, and support promotional initiatives, ultimately driving better engagement and conversions for their online businesses.

Media Armor

Series A in 2012
Media Armor is a company that specializes in mobile advertising analytics, focusing on enhancing interactions between consumers and brands. It offers tools for the mobile display advertising industry that enable multi-channel marketers to effectively reach consumers through relevant advertisements on various devices, including desktops, tablets, and smartphones. By creating detailed blueprints of consumer actions across all channels, Media Armor enhances ad decision-making and allows for the tracking of consumer activity across multiple points of sale, including in-store purchases and catalog interactions. This comprehensive approach provides measurable return on advertising spend (ROAS), effectively unifying digital and offline marketing efforts.

klout

Series C in 2012
Klout is an application that assesses social influence by analyzing a user's ability to drive engagement across various social media platforms. By connecting their social network accounts, users receive a score ranging from 1 to 100, which reflects their capacity to inspire actions within their online communities. This scoring system helps individuals gain insights into their influence and understand how they impact others. Additionally, Klout offers opportunities for users to cultivate and be acknowledged for their social influence, fostering a deeper connection between personal engagement and recognition in the digital landscape.

TagMan

Series B in 2011
TagMan is a leading provider of tag management and marketing data solutions, specializing in helping enterprises navigate the complexities of web analytics, ecommerce, and marketing data. The platform enables businesses to efficiently manage and unify tag-based technologies, resulting in a streamlined and coherent stream of clean marketing data from diverse channels. TagMan serves a wide array of industries, including travel, fashion, consumer goods, electronics, financial services, pharmaceuticals, and telecommunications, making it a preferred partner for organizations seeking to enhance their marketing return on investment. The platform offers features such as marketing attribution, data optimization, conversion tracking, and a visual insights suite, allowing e-commerce professionals and digital marketers to effectively visualize the customer journey and optimize their marketing efforts. Notable clients include major brands such as Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone.

Livefyre

Series B in 2011
Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.

elicit

Series A in 2011
Elicit, Inc. is a SaaS software company based in Chicago, Illinois, that specializes in enhancing on-site search capabilities for marketers and retailers. Founded in 2011 and originally named Elevation, Inc., Elicit provides a platform that allows users to transform the search box into a powerful branding and conversion tool. Its software features a drag-and-drop interface, enabling businesses to prioritize and customize search results based on various criteria, such as context, time, keyword, and location. This functionality helps marketers effectively curate search results, align their branding with marketing calendars, and support promotional initiatives, ultimately driving better engagement and conversions for their online businesses.

PrecisionDemand

Series C in 2011
PrecisionDemand is an early-stage company headquartered in Seattle with a presence in New York, specializing in television media agency services. The company employs advanced analytics to efficiently target advertisements towards clients' most promising prospects across various demographic and behavioral attributes. Their proprietary Buyometric targeting system enables precise TV audience targeting, reducing clients' cost-per-sale by over 25% while accurately predicting sales volumes through multiple channels with over 95% accuracy. PrecisionDemand offers comprehensive campaign tracking, analysis, and optimization services, providing clients with valuable insights into marketing effectiveness and operational efficiency.

TagMan

Series A in 2011
TagMan is a leading provider of tag management and marketing data solutions, specializing in helping enterprises navigate the complexities of web analytics, ecommerce, and marketing data. The platform enables businesses to efficiently manage and unify tag-based technologies, resulting in a streamlined and coherent stream of clean marketing data from diverse channels. TagMan serves a wide array of industries, including travel, fashion, consumer goods, electronics, financial services, pharmaceuticals, and telecommunications, making it a preferred partner for organizations seeking to enhance their marketing return on investment. The platform offers features such as marketing attribution, data optimization, conversion tracking, and a visual insights suite, allowing e-commerce professionals and digital marketers to effectively visualize the customer journey and optimize their marketing efforts. Notable clients include major brands such as Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone.

klout

Series B in 2011
Klout is an application that assesses social influence by analyzing a user's ability to drive engagement across various social media platforms. By connecting their social network accounts, users receive a score ranging from 1 to 100, which reflects their capacity to inspire actions within their online communities. This scoring system helps individuals gain insights into their influence and understand how they impact others. Additionally, Klout offers opportunities for users to cultivate and be acknowledged for their social influence, fostering a deeper connection between personal engagement and recognition in the digital landscape.

Friendbuy

Seed Round in 2010
Friendbuy, Inc. is a Santa Monica-based company that provides an online platform designed to facilitate customer referral programs for e-commerce businesses. Established in 2009, the company offers a software-as-a-service (SaaS) solution that enables retailers to create and manage referral marketing campaigns, allowing customers to share their favorite products with friends and receive rewards for their referrals. Friendbuy's platform features real-time analytics and customizable templates, empowering brands to optimize their marketing efforts and enhance customer loyalty. The company serves a diverse clientele that includes both innovative startups and established Fortune 100 companies, helping them to scale customer acquisition and increase brand awareness effectively.

Oggifinogi

Series A in 2010
Oggifinogi, Inc. is a provider of advertising technology, specializing in interactive advertisements that leverage rich media technology. The company offers a comprehensive video platform and player technology, enabling advanced campaign analysis to optimize advertising strategies. Founded to enhance the effectiveness of digital advertising, Oggifinogi has positioned itself as a significant player in the advertising technology landscape since its acquisition by Collective in February 2011.

Livefyre

Series A in 2010
Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.

Adly

Series B in 2010
Adly Inc. is a digital marketing software and services company that specializes in connecting brands and agencies with influencers and celebrities to enhance audience engagement and drive sales. Founded in 2009 and headquartered in Beverly Hills, California, Adly offers a suite of tools focused on data-driven audience targeting, in-stream social advertising, and real-time event strategies that generate actionable insights and earned media. The company supports over 150 major brands, including Visa, Toyota, and Microsoft, by providing services such as strategic planning, campaign execution, and performance monitoring. Its offerings include AudienceIQ, which optimizes audience matching for sponsored posts, and Campaign Builder, a program designed to surpass traditional advertising methods. Adly has successfully facilitated more than 25,000 celebrity-driven campaigns, making it a prominent player in the digital marketing landscape.

PrecisionDemand

Series B in 2010
PrecisionDemand is an early-stage company headquartered in Seattle with a presence in New York, specializing in television media agency services. The company employs advanced analytics to efficiently target advertisements towards clients' most promising prospects across various demographic and behavioral attributes. Their proprietary Buyometric targeting system enables precise TV audience targeting, reducing clients' cost-per-sale by over 25% while accurately predicting sales volumes through multiple channels with over 95% accuracy. PrecisionDemand offers comprehensive campaign tracking, analysis, and optimization services, providing clients with valuable insights into marketing effectiveness and operational efficiency.

Vizu Corporation

Venture Round in 2009
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Qualia

Series A in 2008
Qualia is a digital advertising platform that assists organizations in converting potential customers into clients by providing a seamless consumer experience across various devices. The platform utilizes intent targeting and cross-screen audience association, merging multiple intent signals from consumers to enhance targeting capabilities. This allows businesses to effectively identify and follow the path of purchase from intent to conversion, optimizing marketing spend across devices. Qualia's cloud-based Data Intelligence Platform features the IQ Decision Engine, which enables real-time, omni-channel targeting and measurement. The company, led by CEO Kathy Leake, is committed to enhancing consumer targeting through data integrity and quality. Headquartered in New York City, Qualia also has offices in several major U.S. cities including Chicago, Irvine, Los Angeles, San Francisco, and Atlanta.

WideOrbit

Series D in 2008
WideOrbit Inc. is a prominent provider of advertising management technology, catering to broadcast television, cable networks, and radio stations. Founded in 1999 and headquartered in San Francisco, the company offers a comprehensive suite of solutions designed to streamline operations and enhance revenue across various media channels. Its flagship products include WO Traffic, which manages advertisement sales and operations; WO Programmatic TV for local TV stations; and WO Analytics, which provides insights into pricing and sales performance. Additionally, WideOrbit offers tools for digital audio monetization, programmatic sales, and content management, serving over 6,000 clients, including major networks such as ABC/Disney and NBC Universal. The company also provides implementation and consulting services, establishing itself as the system of record for substantial annual advertising expenditures. With additional offices in London and Paris, WideOrbit continues to innovate in the advertising technology space.

Sportgenic

Series B in 2008
Sportgenic is an online media and technology company that connects advertisers with millions of engaged sport enthusiasts across its network of specialized websites. These sites cater to diverse sporting interests, offering training resources, competition platforms, social networks, and authentic content. The company employs proprietary technology for precise ad targeting, ensuring marketers achieve a greater return on investment (ROI).

Marketbright

Series A in 2008
Marketbright is a provider of an on-demand marketing automation platform designed to enhance marketing efforts for businesses. The company's offerings include eMarketing Enterprise, which enables users to launch new campaigns, messages, and offers on a daily basis while validating their marketing strategies. Additionally, Marketbright offers BrightSite, a solution that transforms how prospects engage with sales and marketing teams during the evaluation process. Another key product, ChannelBright, facilitates the execution of syndicated campaigns through various channels, allowing for a more integrated marketing approach. With these tools, Marketbright aims to streamline marketing processes and improve customer engagement.

Sportgenic

Series A in 2008
Sportgenic is an online media and technology company that connects advertisers with millions of engaged sport enthusiasts across its network of specialized websites. These sites cater to diverse sporting interests, offering training resources, competition platforms, social networks, and authentic content. The company employs proprietary technology for precise ad targeting, ensuring marketers achieve a greater return on investment (ROI).

Ladies Who Launch

Venture Round in 2008
The resource and community for women in business.

Qualia

Series A in 2008
Qualia is a digital advertising platform that assists organizations in converting potential customers into clients by providing a seamless consumer experience across various devices. The platform utilizes intent targeting and cross-screen audience association, merging multiple intent signals from consumers to enhance targeting capabilities. This allows businesses to effectively identify and follow the path of purchase from intent to conversion, optimizing marketing spend across devices. Qualia's cloud-based Data Intelligence Platform features the IQ Decision Engine, which enables real-time, omni-channel targeting and measurement. The company, led by CEO Kathy Leake, is committed to enhancing consumer targeting through data integrity and quality. Headquartered in New York City, Qualia also has offices in several major U.S. cities including Chicago, Irvine, Los Angeles, San Francisco, and Atlanta.

DigiSynd

Seed Round in 2008
DigiSynd is a company that specializes in outsourced packaging, syndication, and marketing solutions for digital studios and content creators. By leveraging traditional storytelling techniques and insights from conventional media, DigiSynd effectively enhances the online value of content within digital communities and interactive platforms. The company offers a range of services including online entertainment marketing, production, and syndication, helping clients navigate the complexities of the digital landscape. Founded by Oliver Luckett and Rob Maigret, who previously collaborated at Revver, DigiSynd aims to maximize content reach and engagement through innovative marketing strategies tailored for the online environment.

WideOrbit

Series C in 2008
WideOrbit Inc. is a prominent provider of advertising management technology, catering to broadcast television, cable networks, and radio stations. Founded in 1999 and headquartered in San Francisco, the company offers a comprehensive suite of solutions designed to streamline operations and enhance revenue across various media channels. Its flagship products include WO Traffic, which manages advertisement sales and operations; WO Programmatic TV for local TV stations; and WO Analytics, which provides insights into pricing and sales performance. Additionally, WideOrbit offers tools for digital audio monetization, programmatic sales, and content management, serving over 6,000 clients, including major networks such as ABC/Disney and NBC Universal. The company also provides implementation and consulting services, establishing itself as the system of record for substantial annual advertising expenditures. With additional offices in London and Paris, WideOrbit continues to innovate in the advertising technology space.

Visto

Series A in 2007
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.

Vizu Corporation

Series A in 2007
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Vizu Corporation

Series A in 2005
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.
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