Greycroft

Greycroft is a venture capital firm established in 2006, headquartered in New York, with an additional office in Los Angeles. The firm focuses on early-stage investments in technology startups, primarily in the internet and mobile markets. Greycroft leverages its extensive network in media and technology to provide entrepreneurs with visibility, strategic relationships, and market access to build successful businesses. With over $1 billion in assets under management, Greycroft has invested in over 200 companies, including notable successes like Venmo, Acorns, and Bird. The firm is committed to diversity, having adopted the Diversity Term Sheet Rider.

William Agathis

Investor

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Investor

Jen Hilibrand

Investor

Armin Kohan

Investor

Alan Patricof

Chairman and Co-Founder

Massimo Pennisi

Principal

Carley Phillips

Principal

Elaine Russell

Operating Partner

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Principal

Marcie Vu

General Partner

Past deals in Predictive Analytics

Thread AI

Seed Round in 2024
Thread AI simplifies enterprise AI infrastructure, enabling businesses to implement and manage mission-critical AI workflows securely and at scale. Its platform integrates models, services, infrastructure, and applications, allowing clients to automate complex tasks while considering constraints such as cost and human oversight.

Hippocratic AI

Series A in 2024
Hippocratic AI is a developer of safety-focused large language models designed for non-diagnostic, patient-facing applications within the healthcare sector. The company emphasizes the importance of evidence-based healthcare content, distinguishing itself from typical models that rely on a broader range of internet data, which may include inaccuracies. By prioritizing the acquisition of reliable healthcare information, Hippocratic AI aims to enhance healthcare accessibility and improve health outcomes. Its platform facilitates the delivery of healthcare services, allowing patients to receive care at home and manage their health more effectively and conveniently.

Guidewheel

Series B in 2024
Guidewheel is a developer of an AI-powered FactoryOps platform designed to enhance productivity and profitability for manufacturers across their operations. The platform is non-intrusive, resembling a smartwatch, and utilizes advanced technology to monitor machines by analyzing their electrical activity to determine operational speed, startup, and shutdown times, as well as identifying potential issues before they escalate. Guidewheel's solution incorporates additional sensors and features that contribute to both profit enhancement and sustainability efforts while maintaining a user-friendly, modular, and scalable interface. Founded at Stanford University, the company has successfully partnered with hundreds of manufacturers, achieving an average runtime improvement of 40%. Recognized by the World Economic Forum as a Tech Pioneer, Guidewheel aims to become the leading real-time intelligence platform for the world's factories, significantly impacting business operations and addressing climate change.

Coactive AI

Series B in 2024
Coactive AI is a machine learning platform focused on transforming unstructured image and video data into actionable insights. By providing an application programming interface, the company empowers data practitioners and teams to effectively utilize visual data alongside conventional big data tools. Coactive AI employs advanced techniques in data-centric artificial intelligence to enhance the usability of visual data, allowing analysts to derive meaningful insights quickly and efficiently. The platform aims to simplify the challenges associated with managing unstructured data, making it accessible and valuable for data-driven decision-making.

Ocient

Series B in 2024
Ocient Inc., founded in 2018 and based in Chicago, Illinois, specializes in providing analytical software solutions tailored for database management. The company has developed a data analytics platform capable of rapidly analyzing vast datasets, which can range from tens of terabytes to exabytes and contain trillions or quadrillions of rows. This platform excels in ingesting billions of rows per second, performing filtering operations, and computing aggregate results at remarkable speeds, reaching up to trillions of rows per second. By leveraging this technology, organizations can effectively harness and analyze large datasets with both scale and velocity, facilitating informed decision-making and insights.

Reken

Seed Round in 2024
Reken is an AI and cybersecurity firm established in 2024 and headquartered in San Francisco, California. The company is focused on developing innovative cybersecurity solutions designed to combat threats arising from generative AI, such as deepfake social engineering and automated fraud. Reken's platform aims to create a new category of AI products that employs a layered defense strategy. This approach combines zero trust principles with technological analysis of content, allowing users to effectively identify and mitigate malicious activities. Through its advancements, Reken seeks to enhance the security landscape in response to evolving digital threats.

Nurdle AI

Venture Round in 2023
87% of AI projects never make it to production. Whether it’s because they are inaccurate, hallucinate, don’t work in real-world contexts, misunderstand real people or that they’re stuck before they start because of the “cold-start problem”, the issue comes down to not enough high-quality use-case specific, privacy-compliant labeled data for training. But real-world human-labeled data is expensive and requires a lot of data science labor – and synthetic data is so low-quality and unrelated to the model’s actual use-case that it doesn’t improve performance much. Nurdle can help. By using real-world human-labeled kernel datasets built for specific use-cases, we produce enhanced synthetic datasets that perform almost as well as human-labeled at the speed and price of synthetic datasets. Contact us for a free data gap analysis showing you what kind of data you’re missing and how much you need for your performance target. Nurdle AI uses real-world custom use case datasets to generate synthetic datasets for accurate LLMs.

Vera

Pre Seed Round in 2023
Vera develops an assessment platform to identify and address risks in artificial intelligence and machine learning models. It engages key stakeholders across teams to create data-driven assessments and use data science tools to investigate AI and ML models, helping organizations navigate through uncertainty and protecting companies and individuals from risky artificial intelligence systems.

Nextdata

Seed Round in 2023
Nextdata is a developer of a data mesh platform designed to facilitate the decentralization of data at scale. The company offers an operating system that supports an AI-driven platform, providing analytical-data-first APIs that enhance the discoverability and interoperability of data products. This enables businesses to efficiently utilize their data, gain valuable insights, and make informed operational decisions. Through its innovative approach, Nextdata addresses the challenges associated with managing decentralized data, positioning itself as a key player in the evolving landscape of data analytics and management.

Ahara

Seed Round in 2023
Ahara is a personalized nutrition company founded by Dr. Melina Jampolis and Julie Wainwright. It offers a platform that analyzes individual data, behavior, and health history to create tailored nutrition plans aimed at preventing chronic diseases and promoting longevity. The service includes optional home testing for nutrigenetics, epigenetics, and biomarkers, alongside clinical-grade supplements to address nutritional gaps. Developed by a multinational team of experts, Ahara's unique algorithm is backed by extensive research, ensuring scientifically validated recommendations. Users benefit from a comprehensive experience that includes individualized nutrition reports, curated recipes, menu scanning for dining out, daily tracking, meal planning, and access to educational content. The platform emphasizes a food-first approach, helping users understand which foods to consume for optimal health and measurable improvement.

Groundlight

Seed Round in 2023
Groundlight is a technology company focused on enhancing computer vision and machine learning capabilities for developers. It offers a straightforward approach to interpreting images programmatically through easy English language instructions and minimal coding. Groundlight's innovative escalation technology allows low-confidence results to be efficiently managed by advanced machine learning systems and human experts, ensuring accuracy and reliability. By streamlining the model deployment process, Groundlight enables users to bypass the traditional, time-consuming steps of data gathering and training, allowing them to get their models operational within minutes. This approach positions Groundlight as a leader in making sophisticated computer vision accessible and effective for a wide range of applications.

Veritonic

Series A in 2022
Veritonic, Inc. is a marketing analytics company specializing in audio, founded in 2015 and based in New York. The company provides a comprehensive platform that leverages artificial intelligence to analyze and measure audio assets such as music, voiceovers, jingles, and audio logos. By offering insights into qualitative and quantitative marketing responses, Veritonic enables brands, agencies, and publishers to effectively evaluate the impact of their audio campaigns at various stages—pre-market, in-market, and post-campaign. This research-driven approach helps clients optimize their audio investments, mitigate risks, and enhance consumer engagement through compelling audio experiences, ultimately increasing the return on their audio marketing efforts.

Indicina

Seed Round in 2022
Indicina Technologies Limited is a Lagos-based company that offers a digitized credit analysis platform aimed at enhancing consumer finance strategies in Africa. The platform serves a variety of financial institutions, including banks, insurers, and consumer finance companies, by providing tools for creating credit rules and models, conducting credit assessments and scoring, managing loan portfolios, and facilitating loan collections. By leveraging analytics-driven insights, Indicina helps these institutions optimize their credit decision-making processes, improve application acceptance rates, and reduce default rates, thereby contributing to the development of a robust credit infrastructure in the region.

AmplifAI

Series A in 2021
AmplifAI is an AI-driven performance enablement platform designed to enhance team effectiveness and individual employee success. The company leverages data analytics to create a personalized work environment, addressing the evolving needs of hybrid work settings. AmplifAI's platform monitors employee performance and identifies best practices, delivering targeted micro-learning opportunities to enhance skill development. Additionally, it provides managers with tailored coaching blueprints, allowing for focused guidance in employee growth. By utilizing artificial intelligence, AmplifAI aims to improve workforce productivity and foster a more engaging work experience for employees, making work more enjoyable and effective, regardless of location.

Indicina

Venture Round in 2021
Indicina Technologies Limited is a Lagos-based company that offers a digitized credit analysis platform aimed at enhancing consumer finance strategies in Africa. The platform serves a variety of financial institutions, including banks, insurers, and consumer finance companies, by providing tools for creating credit rules and models, conducting credit assessments and scoring, managing loan portfolios, and facilitating loan collections. By leveraging analytics-driven insights, Indicina helps these institutions optimize their credit decision-making processes, improve application acceptance rates, and reduce default rates, thereby contributing to the development of a robust credit infrastructure in the region.

Involve.ai

Series A in 2021
Involve is a customer intelligence platform that uses artificial intelligence to help businesses accelerate growth from existing data. It organizes all customer data and interactions in a single dashboard to quickly predict customer health, stop customers from leaving, and expand them to increase revenue.

ClosedLoop

Series B in 2021
ClosedLoop is a healthcare data science platform that enables healthcare organizations to leverage artificial intelligence to enhance patient outcomes and reduce costs. The platform offers an intuitive end-to-end machine learning system, complemented by a library of healthcare-specific features and customizable model templates. By utilizing ClosedLoop's Explainable AI, clients can achieve clinical excellence, operational efficiency, and improved performance in value-based contracts. The company's focus on predictive modeling allows data scientists to create accurate and explainable models tailored to the needs of specific populations. Recognized for its innovation, ClosedLoop has won the CMS AI Health Outcomes Challenge and has been named Best in KLAS for Healthcare AI: Data Science Solutions in both 2022 and 2023. The company is headquartered in Austin, Texas.

Guidewheel

Series A in 2021
Guidewheel is a developer of an AI-powered FactoryOps platform designed to enhance productivity and profitability for manufacturers across their operations. The platform is non-intrusive, resembling a smartwatch, and utilizes advanced technology to monitor machines by analyzing their electrical activity to determine operational speed, startup, and shutdown times, as well as identifying potential issues before they escalate. Guidewheel's solution incorporates additional sensors and features that contribute to both profit enhancement and sustainability efforts while maintaining a user-friendly, modular, and scalable interface. Founded at Stanford University, the company has successfully partnered with hundreds of manufacturers, achieving an average runtime improvement of 40%. Recognized by the World Economic Forum as a Tech Pioneer, Guidewheel aims to become the leading real-time intelligence platform for the world's factories, significantly impacting business operations and addressing climate change.

Ellipsis Health

Series A in 2021
Ellipsis Health, Inc. is a technology company based in San Francisco, California, founded in 2013. It specializes in developing innovative analytics solutions that integrate patient speech and clinical data to assess mental health and well-being. By utilizing artificial intelligence, Ellipsis Health aims to enhance behavioral health outcomes through the analysis of natural conversation. The company has created a platform that generates clinical-grade assessments of anxiety and depression severity, as well as sub-clinical evaluations of stress levels. This technology enables healthcare providers to continuously screen their patient populations, offering a cost-effective method to identify conditions such as depression and ensure patients receive timely support.

Ocient

Series B in 2021
Ocient Inc., founded in 2018 and based in Chicago, Illinois, specializes in providing analytical software solutions tailored for database management. The company has developed a data analytics platform capable of rapidly analyzing vast datasets, which can range from tens of terabytes to exabytes and contain trillions or quadrillions of rows. This platform excels in ingesting billions of rows per second, performing filtering operations, and computing aggregate results at remarkable speeds, reaching up to trillions of rows per second. By leveraging this technology, organizations can effectively harness and analyze large datasets with both scale and velocity, facilitating informed decision-making and insights.

FULLFILL

Seed Round in 2021
FULLFILL is a digital health platform that focuses on providing evidence-based corporate health programs aimed at improving employee well-being and reducing medical expenses for companies. Founded in 2019 and headquartered in Los Angeles, FULLFILL partners with employers to deliver virtual health coaching that addresses chronic conditions such as obesity, diabetes, and mental health issues. The program is conducted entirely online and features a wealth of resources, including videos, podcasts, articles, and interactive tools, supported by trained Master Coaches available 24/7. FULLFILL has demonstrated significant success, achieving high employee engagement and enrollment rates, and has reported improved health outcomes compared to traditional programs. With a strong emphasis on long-term results and a money-back guarantee, FULLFILL aims to address the increased health challenges faced by employees, particularly in the wake of COVID-19, while also serving as a valuable retention tool for employers.

ClosedLoop

Series A in 2020
ClosedLoop is a healthcare data science platform that enables healthcare organizations to leverage artificial intelligence to enhance patient outcomes and reduce costs. The platform offers an intuitive end-to-end machine learning system, complemented by a library of healthcare-specific features and customizable model templates. By utilizing ClosedLoop's Explainable AI, clients can achieve clinical excellence, operational efficiency, and improved performance in value-based contracts. The company's focus on predictive modeling allows data scientists to create accurate and explainable models tailored to the needs of specific populations. Recognized for its innovation, ClosedLoop has won the CMS AI Health Outcomes Challenge and has been named Best in KLAS for Healthcare AI: Data Science Solutions in both 2022 and 2023. The company is headquartered in Austin, Texas.

Veritonic

Series A in 2020
Veritonic, Inc. is a marketing analytics company specializing in audio, founded in 2015 and based in New York. The company provides a comprehensive platform that leverages artificial intelligence to analyze and measure audio assets such as music, voiceovers, jingles, and audio logos. By offering insights into qualitative and quantitative marketing responses, Veritonic enables brands, agencies, and publishers to effectively evaluate the impact of their audio campaigns at various stages—pre-market, in-market, and post-campaign. This research-driven approach helps clients optimize their audio investments, mitigate risks, and enhance consumer engagement through compelling audio experiences, ultimately increasing the return on their audio marketing efforts.

FULLFILL

Seed Round in 2019
FULLFILL is a digital health platform that focuses on providing evidence-based corporate health programs aimed at improving employee well-being and reducing medical expenses for companies. Founded in 2019 and headquartered in Los Angeles, FULLFILL partners with employers to deliver virtual health coaching that addresses chronic conditions such as obesity, diabetes, and mental health issues. The program is conducted entirely online and features a wealth of resources, including videos, podcasts, articles, and interactive tools, supported by trained Master Coaches available 24/7. FULLFILL has demonstrated significant success, achieving high employee engagement and enrollment rates, and has reported improved health outcomes compared to traditional programs. With a strong emphasis on long-term results and a money-back guarantee, FULLFILL aims to address the increased health challenges faced by employees, particularly in the wake of COVID-19, while also serving as a valuable retention tool for employers.

CyberFortress

Seed Round in 2019
CyberFortress is a company focused on providing innovative protection for online revenue, particularly through a specialized online business interruption policy tailored for small businesses. This policy is designed to initiate payouts within 24 hours of a cyber incident, offering essential liquidity during critical times. The company employs machine learning to continuously gather and analyze data regarding the technology choices made by e-commerce businesses, capturing thousands of features per domain. By assessing behavioral patterns over time rather than relying on a single snapshot of a business's technology landscape, CyberFortress aims to accurately gauge cyber risk. This predictive capability informs pricing strategies and generates risk scores that empower business owners to mitigate potential downtime. Additionally, CyberFortress offers a cloud-based platform that encompasses services such as online backup, data protection, cloud storage, password management, and security awareness training, catering to various sectors including healthcare, information technology, and finance.

Custora

Series B in 2018
Custora is a leader in advanced customer analytics tailored for the retail sector. The company offers a Customer Intelligence Platform that equips marketing professionals with essential insights to drive immediate results while fostering long-term profitable growth. By compiling comprehensive customer profiles and employing predictive analytics, Custora identifies critical customer segments and journeys. The platform also provides prescriptive recommendations aimed at enhancing customer lifetime value, addressing the daily challenges faced by marketing leaders. Through its data-driven approach, Custora enables brands to understand customer behavior better and develop strategic marketing programs that facilitate more relevant and effective communication with their audiences.

Involve.ai

Seed Round in 2018
Involve is a customer intelligence platform that uses artificial intelligence to help businesses accelerate growth from existing data. It organizes all customer data and interactions in a single dashboard to quickly predict customer health, stop customers from leaving, and expand them to increase revenue.

InvolveSoft

Venture Round in 2018
Involve.ai specializes in consolidating customer data and interactions into a comprehensive dashboard, enabling businesses to efficiently assess customer health and retention. By leveraging this centralized data, companies can proactively address potential churn and explore opportunities for revenue expansion through existing customers. Involve.ai aims to enhance customer engagement and improve overall business performance by providing actionable insights derived from organized customer information.

Allure Security

Seed Round in 2018
Allure Security Technology, Inc. specializes in designing and developing online security solutions aimed at protecting enterprises from cyber threats. The company offers Novo, an advanced user behavioral analytics software that integrates machine learning and decoy technology to safeguard devices from data loss and intrusion, both internally and externally. Allure's solutions include an innovative authentication method that utilizes user behavior as a biometric password, enhancing security measures. The company has also created decoy technology to mislead cybercriminals into stealing fake data, which aids in forensic investigations. Additionally, Allure has developed an anti-phishing solution that detects phishing campaigns in near real-time, identifies targeted customers, and assists in neutralizing the associated threats. Founded in 1996 and originally known as Allure Security Technology II, Inc., the company is headquartered in Waltham, Massachusetts.

Resonate

Series C in 2017
Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.

Flashpoint

Series C in 2017
Flashpoint is a leader in risk intelligence, providing organizations with comprehensive coverage of threatening activities on the internet. The company develops actionable threat intelligence and automation software that draws critical data from the deep and dark web. This allows security teams to receive timely alerts when their organization, industry, or stakeholders face increased risks. By partnering with both commercial and government customers, Flashpoint helps them quickly identify and mitigate critical security threats, enhancing their cyber and physical security while addressing issues such as fraud and insider threats.

Firstleaf

Series A in 2017
Firstleaf is a personalized wine company that specializes in curating and delivering award-winning wines tailored to individual preferences through a subscription service. Founded by Philip James, an experienced wine professional with a background in chemistry, Firstleaf employs proprietary technology and expert winemakers to create a unique Wine Profile for each member. The company offers over 82 million possible wine combinations, ensuring that 98% of its monthly shipments are unique. Firstleaf's team samples more than 10,000 wines annually from diverse regions, selecting only the highest quality bottles. With over 700,000 cases sold last year and a track record of more than 2,800 awards, including numerous 90+ point scores, Firstleaf has established itself as a trusted brand in the wine industry. The company has garnered recognition for its innovative approach, including accolades from Fast Company and Wine Business Monthly, and was named Wine Company of the Year in a prestigious wine competition. Nearly one million consumers have experienced Firstleaf since its inception, reflecting its growing influence in the market.

HealthReveal

Series A in 2017
HealthReveal is a company that offers a cloud-based platform for clinical analytics. This platform uses advanced analytics and biomonitoring technology to continually monitor and analyze patient physiology and care by integrating real-time data streams from various sources like clinical, operational, and biometric data. The primary goal of HealthReveal's platform is to ensure adherence to evidence-based care guidelines, enabling early detection and treatment of chronic diseases, which can help patients recover faster and reduce healthcare costs.

Flashpoint

Series B in 2016
Flashpoint is a leader in risk intelligence, providing organizations with comprehensive coverage of threatening activities on the internet. The company develops actionable threat intelligence and automation software that draws critical data from the deep and dark web. This allows security teams to receive timely alerts when their organization, industry, or stakeholders face increased risks. By partnering with both commercial and government customers, Flashpoint helps them quickly identify and mitigate critical security threats, enhancing their cyber and physical security while addressing issues such as fraud and insider threats.

Flashpoint

Series A in 2015
Flashpoint is a leader in risk intelligence, providing organizations with comprehensive coverage of threatening activities on the internet. The company develops actionable threat intelligence and automation software that draws critical data from the deep and dark web. This allows security teams to receive timely alerts when their organization, industry, or stakeholders face increased risks. By partnering with both commercial and government customers, Flashpoint helps them quickly identify and mitigate critical security threats, enhancing their cyber and physical security while addressing issues such as fraud and insider threats.

Custora

Series A in 2015
Custora is a leader in advanced customer analytics tailored for the retail sector. The company offers a Customer Intelligence Platform that equips marketing professionals with essential insights to drive immediate results while fostering long-term profitable growth. By compiling comprehensive customer profiles and employing predictive analytics, Custora identifies critical customer segments and journeys. The platform also provides prescriptive recommendations aimed at enhancing customer lifetime value, addressing the daily challenges faced by marketing leaders. Through its data-driven approach, Custora enables brands to understand customer behavior better and develop strategic marketing programs that facilitate more relevant and effective communication with their audiences.

Firstleaf

Venture Round in 2015
Firstleaf is a personalized wine company that specializes in curating and delivering award-winning wines tailored to individual preferences through a subscription service. Founded by Philip James, an experienced wine professional with a background in chemistry, Firstleaf employs proprietary technology and expert winemakers to create a unique Wine Profile for each member. The company offers over 82 million possible wine combinations, ensuring that 98% of its monthly shipments are unique. Firstleaf's team samples more than 10,000 wines annually from diverse regions, selecting only the highest quality bottles. With over 700,000 cases sold last year and a track record of more than 2,800 awards, including numerous 90+ point scores, Firstleaf has established itself as a trusted brand in the wine industry. The company has garnered recognition for its innovative approach, including accolades from Fast Company and Wine Business Monthly, and was named Wine Company of the Year in a prestigious wine competition. Nearly one million consumers have experienced Firstleaf since its inception, reflecting its growing influence in the market.

33Across

Series C in 2012
33Across Inc. is a New York-based company that operates a social sharing and content discovery platform designed to enhance programmatic advertising in a cookieless environment. Founded in 2007, the company provides innovative marketing technologies such as SocialDNA Targeting, which helps clients identify and engage with social networks related to their brands. Its offerings include the BRAND GRAPH, which predicts consumer behavior to deliver brand and direct response ROI, Social Personas for real-time audience insights, and the Real Platform, which ensures the quality of ads by verifying viewability and mitigating fraudulent traffic. 33Across aims to empower marketers by helping them identify high-potential prospects connected to existing customers and brand loyalists. The company also has offices in San Francisco, Sunnyvale, Salt Lake City, and Chicago, further extending its reach in the advertising ecosystem.

Resonate

Series B in 2012
Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.

klout

Series C in 2012
Klout is an application that assesses social influence by analyzing a user's ability to drive engagement across various social media platforms. By connecting their social network accounts, users receive a score ranging from 1 to 100, which reflects their capacity to inspire actions within their online communities. This scoring system helps individuals gain insights into their influence and understand how they impact others. Additionally, Klout offers opportunities for users to cultivate and be acknowledged for their social influence, fostering a deeper connection between personal engagement and recognition in the digital landscape.

klout

Series B in 2011
Klout is an application that assesses social influence by analyzing a user's ability to drive engagement across various social media platforms. By connecting their social network accounts, users receive a score ranging from 1 to 100, which reflects their capacity to inspire actions within their online communities. This scoring system helps individuals gain insights into their influence and understand how they impact others. Additionally, Klout offers opportunities for users to cultivate and be acknowledged for their social influence, fostering a deeper connection between personal engagement and recognition in the digital landscape.

Resonate

Series A in 2010
Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.
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