Greycroft

Greycroft is a venture capital firm that focuses on technology start-ups and investments in the Internet and mobile markets. With offices in two of the most important business hubs in the world, New York and Los Angeles Greycroft uniquely positioned to serve entrepreneurs who have chosen us as their partners. The firm leverages an extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, bring their products to market, and build successful businesses. Greycroft manages in excess of $1 billion and has made over 200 investments since its inception in leading companies including Acorns, App Annie, Bird, Botkeeper, Bright Health, Boxed, Braintree, Buddy Media, Everything But The House, Extreme Reach, Huffington Post, Icertis, JW Player, Maker Studios, Plated, Scopely, Shipt, TheRealReal, Thrive Market, Trunk Club, Venmo, WideOrbit, and Yeahka. Greycroft has adopted the Diversity Term Sheet Rider.

Brentt Baltimore

Principal

John Elton

Partner

Sharla Grass

Principal

Thabet Mahayni

Growth Investor

Dylan Pearce

Partner

Ali Schleider

Senior Associate

Ian Sigalow

Co-Founder and Managing Partner

Mark Terbeek

Partner

Marcie Vu

Partner

Past deals in Predictive Analytics

Indicina

Seed Round in 2022
Indicina is a digital lending platform that provides analytics-driven credit decisions for lenders. The company offers technology solutions to help businesses in offering credit to customers faster, more securely, and at scale. It was founded in 2018 and is based in Lagos, Nigeria.

Elevate

Series A in 2021
Elevate Research provides a marketing and customer relationship management platform aimed at helping restaurants and retailers increase their revenue through informed marketing strategies. The platform facilitates the collection of customer feedback by surveying individuals who have recently dined or shopped at participating establishments. By consolidating customer data and marketing tools, Elevate Research enables businesses in the hospitality sector to better understand their clientele, track customer profiles, and implement targeted marketing initiatives. This approach allows restaurants and retailers to enhance their marketing efforts and drive growth within a specified timeframe.

Pryon

Funding Round in 2021
Pryon is an artificial intelligence company focused on enterprise knowledge management. Its natural language processing platform transforms unstructured data into experiences that increase productivity with unmatched accuracy and speed. Pryon’s automated machine learning engines deliver rapid time to value by enriching existing content. This no-code approach prevents operational disruption and allows organizations to quickly maximize the business value trapped within their information assets. Pryon was founded by Igor Jablokov, whose previous company defined the state of the art for AI assistants and was acquired by Amazon to form the basis for Alexa.

AmplifAI

Series A in 2021
At AmplifAI, we’re applying science to make teams better. AmplifAI was founded with the goal of leveraging data to create a personalized environment that enables every employee to succeed. As more companies explore the new generation of hybrid work, innovative leaders and organizations are relying on AmplifAI to enable performance, improve people and make work more fun – wherever work is happening. Visit https://www.amplifai.com to learn more.

Indicina

Venture Round in 2021
Indicina is a digital lending platform that provides analytics-driven credit decisions for lenders. The company offers technology solutions to help businesses in offering credit to customers faster, more securely, and at scale. It was founded in 2018 and is based in Lagos, Nigeria.

Ellipsis Health

Series A in 2021
Ellipsis Health is an early-stage start-up developing affective computing for existing patient/care team interactions to create a real-time, behavioral health vital sign for each patient. It provides a simple, cost-effective way for health systems to continually screen their patient population for conditions such as depression and get patients the support they need.

Podsights

Venture Round in 2021
Podsights builds the tools to take podcast advertising from guesswork to a science. Podsights provides modern reporting that digital marketers expect. No more emailing download numbers, audio files and screenshots of admin screens. Podsights Analytics provides realtime downloads, air checks and placement transcripts.

MutualMarkets

Seed Round in 2021
MutualMarkets enables brands and content owners, like TV Shows/Movies, to easily create and traffic co-marketing ads. Co-Marketing ads typically perform 5-10X better, from CTR's to sales, than average creatives. With MutualMarkets, brands can quickly deploy co-marketing partnership ads to take advantage of their creative and media power. Mutualmarkets combines both AI and workflow software inside its marketplace.

ClosedLoop

Series A in 2020
ClosedLoop is healthcare's data science platform. We make it easy for healthcare organizations to use AI to improve outcomes and reduce costs. Purpose-built for healthcare, ClosedLoop combines an intuitive end-to-end machine learning platform with a comprehensive library of healthcare-specific features and model templates. Customers use ClosedLoop's Explainable AI to drive clinical excellence, operational efficiency, value-based contracts, and enhanced revenue. Winner of the CMS AI Health Outcomes Challenge and named Best in KLAS for Healthcare AI: Data Science Solutions 2022 and 2023, ClosedLoop is headquartered in Austin, Texas.

Metadata

Series A in 2020
Metadata integrates with their marketing automation platform, Salesforce, and other tools in their stack. It eliminates manual and repetitive work for B2B marketers so they can focus on strategy and creativity. Founded in 2015, the company is based in San Jose, California, United States.

Craft.co

Series A in 2020
Craft is on a mission to create a more resilient global supply chain by creating the leading supplier intelligence platform that helps supply chain and procurement professionals discover, evaluate, and monitor suppliers. Our clients include Fortune 100 companies, government entities, and top military agencies.

Podsights

Seed Round in 2020
Podsights builds the tools to take podcast advertising from guesswork to a science. Podsights provides modern reporting that digital marketers expect. No more emailing download numbers, audio files and screenshots of admin screens. Podsights Analytics provides realtime downloads, air checks and placement transcripts.

Earnest Research

Series B in 2019
Earnest Research is a data innovation company driven to change the way professionals understand consumer and business behavior. Working with world-class data partners, we transform raw data into a source for business and investment professionals to ask better questions so they can make better decisions.

Pryon

Series A in 2019
Pryon is an artificial intelligence company focused on enterprise knowledge management. Its natural language processing platform transforms unstructured data into experiences that increase productivity with unmatched accuracy and speed. Pryon’s automated machine learning engines deliver rapid time to value by enriching existing content. This no-code approach prevents operational disruption and allows organizations to quickly maximize the business value trapped within their information assets. Pryon was founded by Igor Jablokov, whose previous company defined the state of the art for AI assistants and was acquired by Amazon to form the basis for Alexa.

Pryon

Seed Round in 2018
Pryon is an artificial intelligence company focused on enterprise knowledge management. Its natural language processing platform transforms unstructured data into experiences that increase productivity with unmatched accuracy and speed. Pryon’s automated machine learning engines deliver rapid time to value by enriching existing content. This no-code approach prevents operational disruption and allows organizations to quickly maximize the business value trapped within their information assets. Pryon was founded by Igor Jablokov, whose previous company defined the state of the art for AI assistants and was acquired by Amazon to form the basis for Alexa.

Custora

Series B in 2018
Custora is the leader in advanced customer analytics for the retail industry. Our Customer Intelligence Platform empowers marketing leaders with the insightful guidance they need to deliver results today while maximizing profitable growth over the long term. The Custora platform assembles a clear view of each customer, uses predictive analytics to identify the most important customer segments and journeys, and provides prescriptive recommendations to grow customer lifetime value – all in a way that recognizes the constraints that marketing leadership faces on a daily basis.

PebblePost

Series C in 2018
PebblePost is the leading digital-to-direct mail marketing platform. They capture online interest and intent data to send relevant direct mail that activates buying decisions at home and drives conversions everywhere. The company invented Programmatic Direct Mail to help brands convert more shoppers into buyers using advanced targeting, algorithmic optimization, attribution, and quantitative analysis. PebblePost is a venture-backed company based in New York.

InvolveSoft

Venture Round in 2018
InvolveSoft provides mobile-based workforce communication solutions to help companies enhance their employee engagement program through workplace giving and volunteering. Its solutions help clients streamline corporate giving and also allow them to measure, track, and evaluate all their programs through a single dashboard. This helps brands increase employee retention and customer loyalty while reaching new revenue sources by doing good in the community.

Allure Security Technology

Seed Round in 2018
Allure uses artificial intelligence to develop an anti-phishing solution that defends enterprise customers from cyber attacks. Allure detects phishing campaigns in near real-time from the first customer attack. It identifies which customers are being phished, devalues anything the cybercriminal may have stolen from the customer, and assists the enterprise in destroying the malicious site by taking it down. It was developed with $10M in DARPA funding by a team of Columbia University scientists. It is headquartered in Waltham, Massachusetts.

Resonate

Series C in 2017
Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate's motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.

Amplero

Series B in 2017
Amplero is an always-on, experimental engine that learns customer preferences and delivers personalized messages to drive conversion . Financial Services Marketers Are Facing Unique Hurdles In Adopting AI-Driven Automation​. Today’s consumers expect the companies they deal with to be “learning” about them, creating experiences that meet them in the moment. For financial providers, this is a tall order. Tech debt, organizational silos and disorganized data coupled with the sensitive nature of relationship-building in a highly regulated industry make personalization uniquely challenging – but no less important. Fine-tuning marketing technology for financial services is the critical path.

FanAI

Seed Round in 2017
FanAI is an AI-driven esports audience monetization platform. They transform sport sponsorship investments to focus on driving sales. They delivers actionable audience insights and offline attribution to drive improved sponsorship outcomes.

PebblePost

Debt Financing in 2017
PebblePost is the leading digital-to-direct mail marketing platform. They capture online interest and intent data to send relevant direct mail that activates buying decisions at home and drives conversions everywhere. The company invented Programmatic Direct Mail to help brands convert more shoppers into buyers using advanced targeting, algorithmic optimization, attribution, and quantitative analysis. PebblePost is a venture-backed company based in New York.

Flashpoint

Series C in 2017
Trusted by governments, global commercial companies, and educational institutions, Flashpoint helps organizations protect their most critical assets, infrastructure, and stakeholders from security risks such as cyber threats, ransomware, fraud, physical threats, and more. Leading security practitioners—including cyber threat intelligence (CTI), vulnerability management, DevSecOps and vendor risk management teams—rely on the Flashpoint Intelligence Platform to proactively identify and mitigate risk and stay ahead of the evolving threat landscape. To learn more about Flashpoint, visit https://www.flashpoint-intel.com/ or follow us on Twitter at @FlashpointIntel.

HealthReveal

Series A in 2017
HealthReveal is a provider of a cloud-based, clinical analytics platform designed to preempt the avoidable consequences of chronic disease.The company's advanced analytics and biomonitoring technology continually monitors and analyzes patient physiology and care by integrating multiple real-time streams of clinical, operational and biometric data to ensure adherence to evidence-based care guidelines by clinicians and patients, thus enabling detection and treatment of chronic aliments at an early stage which helps patients recover faster and save healthcare costs.

Data Plus Math

Venture Round in 2016
Data Plus Math is a video advertising company that helps connect advertising exposures to real-world outcomes.

Flashpoint

Series B in 2016
Trusted by governments, global commercial companies, and educational institutions, Flashpoint helps organizations protect their most critical assets, infrastructure, and stakeholders from security risks such as cyber threats, ransomware, fraud, physical threats, and more. Leading security practitioners—including cyber threat intelligence (CTI), vulnerability management, DevSecOps and vendor risk management teams—rely on the Flashpoint Intelligence Platform to proactively identify and mitigate risk and stay ahead of the evolving threat landscape. To learn more about Flashpoint, visit https://www.flashpoint-intel.com/ or follow us on Twitter at @FlashpointIntel.

Metadata

Seed Round in 2016
Metadata integrates with their marketing automation platform, Salesforce, and other tools in their stack. It eliminates manual and repetitive work for B2B marketers so they can focus on strategy and creativity. Founded in 2015, the company is based in San Jose, California, United States.

PebblePost

Series A in 2016
PebblePost is the leading digital-to-direct mail marketing platform. They capture online interest and intent data to send relevant direct mail that activates buying decisions at home and drives conversions everywhere. The company invented Programmatic Direct Mail to help brands convert more shoppers into buyers using advanced targeting, algorithmic optimization, attribution, and quantitative analysis. PebblePost is a venture-backed company based in New York.

Data.ai

Series E in 2016
Data.ai is a decision­-making platform for the mobile app economy. Data.ai combines the analytics of one’s own apps with a granular understanding of the competition and market to provide a unique 360­-degree view of one’s mobile business. Data.ai platform is relied upon by over 90 percent of the top 100 publishers and more than 700,000 apps. Customers of Data.ai products include the likes of Electronic Arts, Google, LinkedIn, Line, Microsoft, Nexon, Nestle, Samsung, Tencent, Bandai Namco, and Universal Studios. The company has tracked over 83 billion downloads and more than US $25 billion in gross revenues, the industry leader by far. Data.ai is a privately held global company of more than 300+ employees headquartered in San Francisco with offices in Amsterdam, Beijing, Hong Kong, London, Moscow, New York, Seoul, Shanghai, and Tokyo. The company is backed by leading venture investors including eVentures, Greycroft Partners, IDG Capital Partners, Infinity Venture Partners, Institutional Venture Partners and Sequoia Capital with $94 million raised to-date.

DataScience.com

Series A in 2015
DataScience.com is an information technology company that provides an enterprise data science platform. DataScience.com provides an enterprise data science platform that combines the tools, libraries, and language data scientists. It was founded in 2014 and headquartered in Culver City, California.

Curacity

Seed Round in 2015
Curacity is a data analytics company focused on the travel sector. It has built content and data-driven marketplace serving the travel industry. Using proprietary technology, its products help hotels reach and monetize travelers at the critical point of inspiration while enabling publishers to earn OTA-like commissions for hotel bookings catalyzed by their content within a 12-month window. Curacity was founded by Mike Keriakos and Nick Slavin in 2015 and is headquartered in New York.

DataScience.com

Series A in 2015
DataScience.com is an information technology company that provides an enterprise data science platform. DataScience.com provides an enterprise data science platform that combines the tools, libraries, and language data scientists. It was founded in 2014 and headquartered in Culver City, California.

Flashpoint

Series A in 2015
Trusted by governments, global commercial companies, and educational institutions, Flashpoint helps organizations protect their most critical assets, infrastructure, and stakeholders from security risks such as cyber threats, ransomware, fraud, physical threats, and more. Leading security practitioners—including cyber threat intelligence (CTI), vulnerability management, DevSecOps and vendor risk management teams—rely on the Flashpoint Intelligence Platform to proactively identify and mitigate risk and stay ahead of the evolving threat landscape. To learn more about Flashpoint, visit https://www.flashpoint-intel.com/ or follow us on Twitter at @FlashpointIntel.

Custora

Series A in 2015
Custora is the leader in advanced customer analytics for the retail industry. Our Customer Intelligence Platform empowers marketing leaders with the insightful guidance they need to deliver results today while maximizing profitable growth over the long term. The Custora platform assembles a clear view of each customer, uses predictive analytics to identify the most important customer segments and journeys, and provides prescriptive recommendations to grow customer lifetime value – all in a way that recognizes the constraints that marketing leadership faces on a daily basis.

StatMuse

Series A in 2015
StatMuse is a sports statistics website that allows users to search for players and view customizable statistics. It's a creative technology company and is the leader in conversational AI for sports. It is powered by the personalities of over 25 sports superstars, including Peyton Manning, Todd Gurley, and Scott Van Pelt, StatMuse pioneered a platform for interactive storytelling by combining artificial intelligence with dynamic animation and augmented reality to bring digital personas to life. The company was founded in 2014 by two lifelong friends and is backed by Disney, Techstars Ventures, Greycroft, the NFL Players Association, and NBA Commissioner Emeritus, David Stern.

Data.ai

Series D in 2015
Data.ai is a decision­-making platform for the mobile app economy. Data.ai combines the analytics of one’s own apps with a granular understanding of the competition and market to provide a unique 360­-degree view of one’s mobile business. Data.ai platform is relied upon by over 90 percent of the top 100 publishers and more than 700,000 apps. Customers of Data.ai products include the likes of Electronic Arts, Google, LinkedIn, Line, Microsoft, Nexon, Nestle, Samsung, Tencent, Bandai Namco, and Universal Studios. The company has tracked over 83 billion downloads and more than US $25 billion in gross revenues, the industry leader by far. Data.ai is a privately held global company of more than 300+ employees headquartered in San Francisco with offices in Amsterdam, Beijing, Hong Kong, London, Moscow, New York, Seoul, Shanghai, and Tokyo. The company is backed by leading venture investors including eVentures, Greycroft Partners, IDG Capital Partners, Infinity Venture Partners, Institutional Venture Partners and Sequoia Capital with $94 million raised to-date.

Earnest Research

Series A in 2014
Earnest Research is a data innovation company driven to change the way professionals understand consumer and business behavior. Working with world-class data partners, we transform raw data into a source for business and investment professionals to ask better questions so they can make better decisions.

Data.ai

Series D in 2014
Data.ai is a decision­-making platform for the mobile app economy. Data.ai combines the analytics of one’s own apps with a granular understanding of the competition and market to provide a unique 360­-degree view of one’s mobile business. Data.ai platform is relied upon by over 90 percent of the top 100 publishers and more than 700,000 apps. Customers of Data.ai products include the likes of Electronic Arts, Google, LinkedIn, Line, Microsoft, Nexon, Nestle, Samsung, Tencent, Bandai Namco, and Universal Studios. The company has tracked over 83 billion downloads and more than US $25 billion in gross revenues, the industry leader by far. Data.ai is a privately held global company of more than 300+ employees headquartered in San Francisco with offices in Amsterdam, Beijing, Hong Kong, London, Moscow, New York, Seoul, Shanghai, and Tokyo. The company is backed by leading venture investors including eVentures, Greycroft Partners, IDG Capital Partners, Infinity Venture Partners, Institutional Venture Partners and Sequoia Capital with $94 million raised to-date.

Data.ai

Series C in 2013
Data.ai is a decision­-making platform for the mobile app economy. Data.ai combines the analytics of one’s own apps with a granular understanding of the competition and market to provide a unique 360­-degree view of one’s mobile business. Data.ai platform is relied upon by over 90 percent of the top 100 publishers and more than 700,000 apps. Customers of Data.ai products include the likes of Electronic Arts, Google, LinkedIn, Line, Microsoft, Nexon, Nestle, Samsung, Tencent, Bandai Namco, and Universal Studios. The company has tracked over 83 billion downloads and more than US $25 billion in gross revenues, the industry leader by far. Data.ai is a privately held global company of more than 300+ employees headquartered in San Francisco with offices in Amsterdam, Beijing, Hong Kong, London, Moscow, New York, Seoul, Shanghai, and Tokyo. The company is backed by leading venture investors including eVentures, Greycroft Partners, IDG Capital Partners, Infinity Venture Partners, Institutional Venture Partners and Sequoia Capital with $94 million raised to-date.

Data.ai

Series B in 2012
Data.ai is a decision­-making platform for the mobile app economy. Data.ai combines the analytics of one’s own apps with a granular understanding of the competition and market to provide a unique 360­-degree view of one’s mobile business. Data.ai platform is relied upon by over 90 percent of the top 100 publishers and more than 700,000 apps. Customers of Data.ai products include the likes of Electronic Arts, Google, LinkedIn, Line, Microsoft, Nexon, Nestle, Samsung, Tencent, Bandai Namco, and Universal Studios. The company has tracked over 83 billion downloads and more than US $25 billion in gross revenues, the industry leader by far. Data.ai is a privately held global company of more than 300+ employees headquartered in San Francisco with offices in Amsterdam, Beijing, Hong Kong, London, Moscow, New York, Seoul, Shanghai, and Tokyo. The company is backed by leading venture investors including eVentures, Greycroft Partners, IDG Capital Partners, Infinity Venture Partners, Institutional Venture Partners and Sequoia Capital with $94 million raised to-date.

Resonate

Series B in 2012
Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate's motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.

Klout

Series C in 2012
Klout measures influence based on the ability to drive action across the social web. Any person can connect their social network accounts and Klout will generate a score on a scale of 1-100 that represents their ability to engage other people and inspire social actions. Klout enables everyone to gain insights that help them better understand how they influence others. Klout also provides people with opportunities to shape and be recognized for their influence.

PrecisionDemand

Series C in 2011
PrecisionDemand, formerly Lucid Commerce, is an early stage company and television media agency based in Seattle and New York. PrecisionDemand applies sophisticated analytic techniques to cost-efficiently target more impressions on advertisers' best prospects. Using their cutting-edge technology platform, PrecisionDemand is able to precision-target the TV audience and quantify the impact these targeted impressions are having on sales. This targeting leverages many hundreds of individual and household demographic and behavioral attributes. Through their revolutionary Buyometric targeting system, PrecisionDemand has been able to decrease their clients' cost-per-sale by over 25% while predicting sales volumes through multiple channels with over 95% accuracy. The PrecisionDemand team is made up of industry leading experts in media, technology, and data mining.

Resonate

Series A in 2010
Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate's motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.

PrecisionDemand

Series B in 2010
PrecisionDemand, formerly Lucid Commerce, is an early stage company and television media agency based in Seattle and New York. PrecisionDemand applies sophisticated analytic techniques to cost-efficiently target more impressions on advertisers' best prospects. Using their cutting-edge technology platform, PrecisionDemand is able to precision-target the TV audience and quantify the impact these targeted impressions are having on sales. This targeting leverages many hundreds of individual and household demographic and behavioral attributes. Through their revolutionary Buyometric targeting system, PrecisionDemand has been able to decrease their clients' cost-per-sale by over 25% while predicting sales volumes through multiple channels with over 95% accuracy. The PrecisionDemand team is made up of industry leading experts in media, technology, and data mining.
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